{"id":10186,"date":"2020-06-01T14:56:32","date_gmt":"2020-06-01T11:56:32","guid":{"rendered":"https:\/\/affise.com\/?p=10186"},"modified":"2025-08-13T15:22:59","modified_gmt":"2025-08-13T12:22:59","slug":"bcnmonetize-interview","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/bcnmonetize-interview\/","title":{"rendered":"&#8220;Clients Don\u2019t Want Installs or Registrations. They Want Loyal Customers with High LTV,&#8221; &#8211; BcnMonetize"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10186\" class=\"elementor elementor-10186\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4610fc84 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4610fc84\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-641f14f4\" data-id=\"641f14f4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e9c19cf elementor-widget elementor-widget-text-editor\" data-id=\"1e9c19cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p class=\"text_gray\"><span style=\"font-weight: 400;\">BcnMonetize is a mobile performance agency, working with leading advertisers and direct publishers in e-commerce, finance and betting.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ebd488c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ebd488c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5e4336\" data-id=\"d5e4336\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7f6d9e elementor-widget elementor-widget-text-editor\" data-id=\"c7f6d9e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Each day new players are starting to conquer the affiliate marketing industry. They all aspire to achieve great success and hope that someday their names will appear along with the affiliate marketing leaders. Now we could hardly imagine that days and years ago all of these giants were newcomers as well. What were they dreaming of? Which problems did they have? What were the key factors to their success? How did they become globally known? What was the affiliate marketing industry like back then?<\/span><\/p><p><span style=\"font-weight: 400;\">We continue sharing the answers to these and many more questions in our series of articles, <\/span><a href=\"https:\/\/affise.com\/blog\/category\/affiliate-network-insider\/\"><span style=\"font-weight: 400;\">Affiliate Network Insider*<\/span><\/a><span style=\"font-weight: 400;\">, that touch upon the working life of the biggest and most prominent affiliate networks and agencies in the industry. In this edition, we caught up with <em>Emre Atalay<\/em> and <em>Ozgur Taskaya<\/em> from <\/span><strong><a href=\"https:\/\/bcnmonetize.com\/\" target=\"_blank\" rel=\"noopener\">BcnMonetize<\/a><\/strong><span style=\"font-weight: 400;\"> to find out their tips to increase ROI and succeed in affiliate marketing. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f9e0a22 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f9e0a22\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a4364ec\" data-id=\"a4364ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b884f72 elementor-widget elementor-widget-heading\" data-id=\"b884f72\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-medium\">- Can you tell us about your journey into affiliate marketing?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7538afa2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7538afa2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-72195304\" data-id=\"72195304\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c92cfdc elementor-widget elementor-widget-image\" data-id=\"1c92cfdc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"956\" height=\"956\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2020\/06\/Emre-Atalay-pic.png\" class=\"attachment-large size-large wp-image-10192\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Emre Atalay, COO and Partner <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-6078b652\" data-id=\"6078b652\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7656d088 elementor-widget elementor-widget-text-editor\" data-id=\"7656d088\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">I have been working in this industry since 2015. My first experience was at CSDI Media that was a big player for desktop advertising at the time with 14-15 Million Euros of revenue per year. This experience helped me a lot to decide to launch BcnMonetize when I saw the shift to mobile advertising.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29bd77c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29bd77c4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-36055f62\" data-id=\"36055f62\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74f245fb elementor-widget elementor-widget-image\" data-id=\"74f245fb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1480\" height=\"1480\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2020\/06\/Ozgur-Taskaya-pic.png\" class=\"attachment-large size-large wp-image-10193\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Ozgur Taskaya, Chief Marketing Officer<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-54460a64\" data-id=\"54460a64\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-729c2011 elementor-widget elementor-widget-text-editor\" data-id=\"729c2011\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">My first experience was when I became an Amazon affiliate. I have earned a few bucks and while doing that I <a href=\"\/blog\/affiliate-marketing\/\">learnt a lot about affiliate marketing<\/a>. Then I joined Adcash, one of the leading DSPs, which serve hundreds of advertisers, some of whose campaigns I managed. Before joining BcnMonetize in Barcelona, I was at Skyscanner in the UK, helping affiliate marketing teams set up their programs for their countries as well as advising them on affiliation, in addition to leading growth marketing teams in EMEA. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f9109e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f9109e1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b8d6e01\" data-id=\"b8d6e01\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f78b924 elementor-widget elementor-widget-text-editor\" data-id=\"f78b924\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt;\"><b>&#8211; What is the most challenging when you open your own network?<\/b><\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Ozgur:<\/strong> The classic chicken and egg problem is always the most challenging. However I think we have solved this problem for BcnMonetize. I think Emre is better suited to answer this question as he was there at BcnMonetize from the beginning.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Emre:<\/strong> Yes, that\u2019s true. We need publishers but good publishers need to know that you have direct offers. On the other hand, it is hard to get direct offers without having direct access to quality publishers. Once this is solved, it gets a bit easier. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14ece81 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14ece81\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f004778\" data-id=\"f004778\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c89f72b elementor-widget elementor-widget-image\" data-id=\"c89f72b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"852\" height=\"386\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2020\/06\/Frame-14.png\" class=\"attachment-large size-large wp-image-10194\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0a6d067 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a6d067\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74cb9a1\" data-id=\"74cb9a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-294534d elementor-widget elementor-widget-text-editor\" data-id=\"294534d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt;\"><strong>&#8211; Your experience in the industry is already six years. How has the industry changed since then?<\/strong><\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Emre:<\/strong> When I look back, I see an increasing shift to mobile so any network that used to focus on desktop cannot now ignore mobile. Another trend is performance marketing. We all passed through a time when we bought and sold on CPM. That has changed quite a lot. Currently advertisers want to pay for the actual performance they see from networks and agencies. Not only for the installs but often for in-app events. Direct publishers, websites and apps, have had a hard time adjusting to the reality but we see this trend changing there as well.\u00a0<\/span><\/p><p><span style=\"font-size: 14pt;\"><strong>&#8211; What is the future of affiliate marketing? What do you think will evolve in the industry this year?<\/strong><\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Ozgur:<\/strong> There is still a lot of <a href=\"https:\/\/affise.com\/blog\/prevent-fraud-in-affiliate-marketing\/\" target=\"_blank\" rel=\"noopener\">fraud<\/a>, which is sometimes quite sophisticated and difficult to spot. However we hope to see it changing. MMPs are getting better at fraud detection and advertisers are getting smarter about what kind of affiliates they work with. We expect and will be happy to see networks involved in rebrokering and click spamming to vanish into thin air.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">I also expect influencer marketing to join forces with affiliate marketing and we already see some activity proving that. That\u2019s why we are currently developing a performance-driven social media influencer marketplace which we named <\/span><a href=\"https:\/\/www.fenomio.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Fenomio.com<\/span><\/a><span style=\"font-weight: 400;\">. This upcoming trend will significantly reinvigorate affiliate marketing. Influencer marketing is where I spend most of my time lately, building a world class product, with our talented CTO Ozgur Kaya and our product team who are based in Izmir, Turkey.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c1136fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c1136fd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-087ef82\" data-id=\"087ef82\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c98c7f elementor-widget elementor-widget-image\" data-id=\"5c98c7f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2232\" height=\"1004\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2020\/06\/Quarantine-Meetings.png\" class=\"attachment-large size-large wp-image-10195\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b328303 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b328303\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7acf682\" data-id=\"7acf682\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9985229 elementor-widget elementor-widget-text-editor\" data-id=\"9985229\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><em>Quarantine Meeting in BcnMonetize<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a50749a elementor-widget elementor-widget-text-editor\" data-id=\"a50749a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt;\"><strong>&#8211; Can you give us a glance of the applications you use on your phone?<\/strong><\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Emre:<\/strong> Actually I use many applications from different verticals. As entertainment apps, I would say Instagram, Twitter. Especially during the lockdown days, I use Glovo for food delivery. Soccer games have just started soI started to use Bet365 (Although my favourite betting app is Unibet, they don\u2019t operate in ES yet). Ciceksepeti is always on my home screen to send gifts to my mom and aunts, who are based in Turkey, for special days such as Women\u2019s Day, Mother\u2019s Day etc.<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Ozgur:<\/strong> Mine is a mixed bag. I have Duolingo which I use to learn Spanish and Headspace which I use to relax when I fail to learn \ud83d\ude42 I use Spotify regularly but mostly for podcasts, I try to listen to a couple of them at least every day. I have Instagram and Twitter, the latter of which I started to use at least half an hour every day to follow what other marketers, VCs and entrepreneurs are posting. VC Twitter is fun, definitely recommended. I also use Notion to capture my thoughts and ideas.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81331a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81331a6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19afba9\" data-id=\"19afba9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0f7cc7 elementor-widget elementor-widget-image\" data-id=\"b0f7cc7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"571\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2020\/06\/image-06-02-20-09-28.jpeg\" class=\"attachment-large size-large wp-image-10196\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">\u201cI define BcnMonetize as a hub of self improvement since our team has a multicultural background, where each individual puts the best of their knowledge and experience into work,\u201d - Cigdem Findik at London Affiliate Conference 2020.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9b4133a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9b4133a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35bcf30\" data-id=\"35bcf30\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d993d1 elementor-widget elementor-widget-text-editor\" data-id=\"2d993d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><p><span style=\"font-size: 14pt;\"><strong>&#8211; Your top tips for affiliate networks to increase their ROI?<\/strong><\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Emre:<\/strong> Activities involving malpractices such as click fraud (clickspamming, injection, flooding) should be ended. You can make some money with them but you will eventually lose your clients. Find clean, ideally direct sources for your clients.\u00a0<\/span><\/p><p><strong><span style=\"font-size: 14pt;\">&#8211; What do you think is the main secret of your success?\u00a0<\/span><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4af2b137 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4af2b137\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1dee23eb\" data-id=\"1dee23eb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43c46f7d elementor-widget elementor-widget-text-editor\" data-id=\"43c46f7d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\"><strong>Ozgur:<\/strong> I\u2019d say there are two secrets of our ongoing growth: <\/span><\/h3><ul class=\"list-number\"><li class=\"list-number__item\"><span class=\"list-number__count\">1<\/span><br \/><span style=\"font-weight: 400;\"><strong>Look at the acquisition from the client point of view.<\/strong> Clients don\u2019t want installs or registrations. They want loyal customers with high LTV. They need to set up a well performing acquisition loop rather than throwing tons of leads into the funnel. This is why we plan the acquisition strategy by understanding the product and target audience in depth before launching the campaigns. Not all channels are a good fit and not all apps are ready for acquisition yet. We often recommend the advertisers to take some time to improve the UX of their products before considering online advertising because they would just burn the money otherwise. <\/span><\/li><li class=\"list-number__item\"><span class=\"list-number__count\">2<\/span><br \/><span style=\"font-weight: 400;\"><strong>Hands on anti-fraud battle.<\/strong> As much as we like the MMPs and their increasingly useful anti-fraud tools, they occasionally miss fraudulent activities. Therefore, we have developed our own algorithms as an additional filter and we perform daily spot checks into CTITs and user activities to detect any unfiltered fraud.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b01d151 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b01d151\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c225c42\" data-id=\"c225c42\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-834bb28 elementor-widget elementor-widget-text-editor\" data-id=\"834bb28\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><strong>Emre:<\/strong> I agree with Ozgur and I\u2019d add that one of our unique strengths lies in our team\u2019s ability to communicate easily with people of different backgrounds. For example, our team speaks 11 languages combined; namely, English, Japanese, Chinese, Spanish, Catalan, Russian, Ukrainian, Arabic, Turkish, German and French.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50222939 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50222939\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7fe56d1\" data-id=\"7fe56d1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55ad983 elementor-widget elementor-widget-text-editor\" data-id=\"55ad983\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"request-phrase\"><p class=\"request-phrase__text\"><span style=\"font-weight: 400;\">* <strong>AFFILIATE NETWORK INSIDER<\/strong> is a project, covering <strong>success stories<\/strong> and inside life of the <strong>biggest and most prominent<\/strong> affiliate networks and agencies in the industry. <\/span><\/p><p><a href=\"mailto:az@affise.com\" data-toggle=\"modal\"><button class=\"request-phrase__button\">Make YOUR story heard!<\/button><\/a><\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a6b1d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a6b1d4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39b3397\" data-id=\"39b3397\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BcnMonetize is a mobile performance agency, working with leading advertisers and direct publishers in e-commerce, finance and betting. Each day new players are starting to conquer the affiliate marketing industry. They all aspire to achieve great success and hope that someday their names will appear along with the affiliate marketing leaders. Now we could hardly [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":10187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[30],"tags":[169,18,92],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Affiliate Network Interview | BcnMonetize on Growth &amp; ROI<\/title>\n<meta name=\"description\" content=\"Discover how BcnMonetize scaled mobile campaigns, solved the publisher\u2013offer dilemma, and built a high-LTV affiliate network.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/bcnmonetize-interview\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Clients Don\u2019t Want Installs or Registrations. 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