{"id":10280,"date":"2020-06-11T13:36:46","date_gmt":"2020-06-11T10:36:46","guid":{"rendered":"https:\/\/affise.com\/?p=10280"},"modified":"2022-06-29T14:47:09","modified_gmt":"2022-06-29T11:47:09","slug":"affiliate-verticals-trends-c3pa","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/affiliate-verticals-trends-c3pa\/","title":{"rendered":"Affiliate Marketing Post COVID-19, Affiliate Verticals&#8217; Trends &#8211; Interview with C3PA"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10280\" class=\"elementor elementor-10280\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e52d193 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e52d193\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16bb9ec1\" data-id=\"16bb9ec1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42106058 elementor-widget elementor-widget-text-editor\" data-id=\"42106058\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p class=\"text_gray\"><span style=\"font-weight: 400;\">C3PA Network is a performance marketing agency with fundamental experience in customer acquisition. The team is aimed to deliver targeted traffic Worldwide, and provide top-quality expertise, excellent service, and exclusive customer benefits.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec6dfc7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec6dfc7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-997f2b1\" data-id=\"997f2b1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fcfa86f elementor-widget elementor-widget-text-editor\" data-id=\"fcfa86f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Each day new players are starting to conquer the affiliate marketing industry. They all aspire to achieve great success and hope that someday their names will appear along with the affiliate marketing leaders. Now we could hardly imagine that days and years ago all of these giants were newcomers as well. What were they dreaming of? Which problems did they have? What were the key factors to their success? What was the affiliate marketing industry like back then?<\/p><p>We continue sharing the answers to these and many more questions in our series of articles, <a href=\"https:\/\/affise.com\/blog\/category\/affiliate-network-insider\/\">Affiliate Network Insider*<\/a>, that touch upon the working life of the biggest and most prominent affiliate networks and agencies in the industry. For this edition, we&#8217;ve talked to\u00a0<strong>Artem Butov\u00a0<\/strong>and<strong> Andrew Kucheruk\u00a0<\/strong>from <a href=\"https:\/\/c3pa.net\"><strong>C3PA Network<\/strong><\/a>\u00a0to find out what will be trending in <a href=\"\/blog\/affiliate-marketing\/\">affiliate marketing<\/a> this year, how the industry will survive coronavirus crisis and which verticals are converting best.<\/p><p>Let&#8217;s go!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c35b1cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c35b1cc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9033338\" data-id=\"9033338\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-309d203 elementor-widget elementor-widget-heading\" data-id=\"309d203\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-medium\">- Can you tell us about your journey into affiliate marketing? <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73af1066 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"73af1066\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-55d7a332\" data-id=\"55d7a332\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-254e86c0 elementor-widget elementor-widget-image\" data-id=\"254e86c0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1532\" height=\"1532\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2020\/06\/Artem-Butov.png\" class=\"attachment-large size-large wp-image-10281\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Artem Butov<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-6bba8857\" data-id=\"6bba8857\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28a4c818 elementor-widget elementor-widget-text-editor\" data-id=\"28a4c818\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">I got my first job in Advertising Agency when I was 21, combining it with studying in Universities. In the next 7 years, I worked in Advertising Agencies in Ukraine and Kazakhstan, started my career as a junior planner, and finished it as Top manager of Media agency. My job, except operational management, was in delivering Strategies that should back to Advertisers with a positive ROI. By combining marketing experience, building econometric models, and predicting trends we had to create a most efficient strategy and budget split for multimedia campaigns: TV, Online, Social, Print, OOH, Radio, New Media, etc.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24e8b78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24e8b78\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d8636a9\" data-id=\"d8636a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f23ac2f elementor-widget elementor-widget-text-editor\" data-id=\"f23ac2f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In a nutshell, before stepping into Affiliate Performance Marketing Industry I did performance marketing in Media. Why I decided to change, a few points:<\/span><\/p><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">ROI measuring is much accurate, and here we can deliver profit to Advertisers at a different level. End product receive lead or sale, skipping other steps of marketing funnel from \u2018awareness building\u2019 to \u2018call-to-action\u2019, and the action is exactly what we deliver<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The world is open wide, you can play in different geos<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">All things happening online, you don\u2019t need to be full-time dependent from office and working place\u00a0<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">I felt and still I do, that this niche has potential and promising future<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0487db6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0487db6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c86a61b\" data-id=\"c86a61b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7df6804 elementor-widget elementor-widget-text-editor\" data-id=\"7df6804\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt;\"><b>&#8211;<\/b><b> <\/b><b>What is the most challenging when you open your own network?\u00a0<\/b><\/span><\/p><p><strong>Artem:<\/strong><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">I was used to working for someone, had my monthly salary and bonuses or profit option. But when you\u2019re turning on a way of entrepreneurship, you can rely only on yourself. That was a hard decision, but I accepted the challenge, thanks to the support of my wife and friends on a start. Now I\u2019m happy to be where I am.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-30089af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30089af\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16a3f4c\" data-id=\"16a3f4c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a92f2e elementor-widget elementor-widget-image\" data-id=\"6a92f2e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"852\" height=\"345\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2020\/06\/C3PA-Icons.png\" class=\"attachment-large size-large wp-image-10282\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-05dc5e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"05dc5e6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-91ed015\" data-id=\"91ed015\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3084305 elementor-widget elementor-widget-text-editor\" data-id=\"3084305\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt;\"><b>&#8211; \u00a0 \u00a0 \u00a0 Your experience in the industry is already 8 years. How has the industry changed since then?<\/b><\/span><\/p><p><strong>Artem:<\/strong><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">The competition got stronger, and making money on converting CPC\/CPM to CPL\/CPA is much harder now than years ago. But on the other hand, inventing new methods of getting traffic is the process that never stops, as media consumption and online users preferences are constantly changeable processes. Those who follow trends are always winners. Some other visible changes:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">after the year 2014, the russian-speaking segment of affiliate marketing has blown down and affiliates refocused to much more stable Tier1 markets, English-speaking and EU. Nowadays Russian-speaking affiliates became most valuable and profitable for advertisers from US, CA and EU<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">some niches faded down and earnings on traffic became smaller, can say it about Carrier billing, Nutra, Payday loans. Can\u2019t mention we experienced rise and fall of Binary option vertical, that was classical make-money hype. Then Crypto fever led to appearance of completely new verticals like ICO and Crypto whatever offers. In the end we see pretty strong new niche of Crypto trading that came as quintessence of Forex trading and Crypto trend<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46f3a2fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46f3a2fa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64b8449d\" data-id=\"64b8449d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77bee8c0 elementor-widget elementor-widget-text-editor\" data-id=\"77bee8c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"accent\"><span style=\"font-weight: 400;\">As predicted, everything goes mobile, we see a booming trend of generating traffic through mobile applications, and of course, new traffic type \u2013 push-notifications<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b6f9c3c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b6f9c3c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e225ad\" data-id=\"1e225ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-315789c elementor-widget elementor-widget-text-editor\" data-id=\"315789c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">governments started paying attention on personal data protection, and anti-scam programs<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">also can\u2019t help but mention visible progress in anti-fraud awareness and methods, that is driven by innovative algorithms of data processing<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a3e1218 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a3e1218\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27b936d\" data-id=\"27b936d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45ead29 elementor-widget elementor-widget-heading\" data-id=\"45ead29\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">- You work in gambling, dating and crypto verticals. Can you please share what\u2019s trending in these verticals now?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52d79262 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52d79262\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-13e2b65d\" data-id=\"13e2b65d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b150a7e elementor-widget elementor-widget-image\" data-id=\"6b150a7e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"880\" height=\"880\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2020\/06\/Andrew-Kucheruk.png\" class=\"attachment-large size-large wp-image-10283\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Andrew Kucheruk<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-51ae6cd8\" data-id=\"51ae6cd8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38f1626d elementor-widget elementor-widget-text-editor\" data-id=\"38f1626d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Sure. First of all &#8211; <strong>dating<\/strong>. This category has changed the most.<\/span><\/p><p><span style=\"font-weight: 400;\">Every day people need social attention. As quarantine in many countries has forced people to reduce social interaction, they have also had to change their behavior. That&#8217;s why a lot of those who haven&#8217;t used online dating services before have started to do so.<\/span><\/p><p><span style=\"font-weight: 400;\">Reports of the largest product holdings in the category of social discoverers showed a constant increase in the audience and time spent on their products.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d2db9c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d2db9c6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d5c1fa\" data-id=\"3d5c1fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67810b5 elementor-widget elementor-widget-text-editor\" data-id=\"67810b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The same can be said about the largest <strong>adult<\/strong> resources &#8211; online. The number of sessions, the duration of sessions has increased with the advent of quarantine. From this, the very category of dating has grown, which leads to increased competition in this niche.<\/span><\/p><p><span style=\"font-weight: 400;\">It is also worth noting that despite the quarantine, the purchasing power of users has not fallen, as users need such services.<\/span><\/p><p><span style=\"font-weight: 400;\">Another trend in this niche is <strong>video dating<\/strong>. More and more news is appearing with the information that the big players of this niche are launching online video chats. The integration of video into dating will certainly be the most influential change of this period and it is impossible not to pay attention to it.<\/span><\/p><p><span style=\"font-weight: 400;\">As for the <strong>crypto<\/strong>, it&#8217;s easier here. Due to quarantine and the pandemic situation, many people lost their jobs or were temporarily left without a source of income (small local offline businesses, etc.). In such a situation, the attempt of people to find an alternative and try themselves in online earnings becomes a clear step. One such option is to trade cryptocurrencies on exchanges. What has changed &#8211; in addition to increasing demand, users, and trading volumes &#8211; is also a new communication &#8211; success stories about how people in quarantine make money by trading cryptocurrencies. This cannot be avoided and such prelands, banners, and sites will haunt us for a long time.<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Betting<\/strong> and everything around sports and e-sports offline events is on pause, which is why this category is not in demand. However, it is worth noting that many betting companies have rapidly begun to develop the category of <strong>fantasy sports and casinos<\/strong>. The casino category has grown exponentially, especially in countries where it is legalized at the state level. Users of online casinos have started to spend more time there. Those who previously played offline &#8211; have tried themselves online. The main change is the growth of volumes in this category.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f1506b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f1506b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52633de\" data-id=\"52633de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ba61e4 elementor-widget elementor-widget-image\" data-id=\"1ba61e4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"4032\" height=\"3024\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2020\/06\/IMG_1359.jpeg\" class=\"attachment-large size-large wp-image-10286\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">The mission of C3PA team is to be a reliable point of connection between Advertisers, Affiliates and every person standing behind the click.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40a5c37 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40a5c37\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-417fda9\" data-id=\"417fda9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f662ed3 elementor-widget elementor-widget-text-editor\" data-id=\"f662ed3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><p><span style=\"font-size: 14pt;\"><b>&#8211;\u00a0 How do you manage coronavirus crisis? Which offers work best this time?<\/b><\/span><\/p><p><strong>Andrew:<\/strong><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">There were few changes during the coronavirus crisis. First of all, betting vertical was totally closed, in Gambling vertical many advertisers has started to cut the budgets, decrease the current CPA, as PV has dropped due to corona crisis. Many big advertisers in Gambling has switched to RevShare model to avoid losses. Dating vertical is showing really great results during corona, as people spend time at home and don&#8217;t have any opportunity to get distracted. First, we thought that people won&#8217;t pay for dating during the crisis, but as we can see now nothing has changed, we\u2019re having the same budgets from all advertisers and for Mainstream Dating we have even more caps. It means that during corona time people still look for singles. Crypto vertical also shows great results during the past months &#8211; Israel\u2019s call centers have worked during all hard times and people easily convert &#8211; because everybody wants to invest money and earn passive income from home. So all European GEOs were converting pretty well during this time and we\u2019re seeing even higher CR than before quarantine.\u00a0<\/span><\/p><p><span style=\"font-size: 14pt;\"><b>&#8211; Talking about gambling affiliate programs: which payment model you think is better &#8211; CPA, RevShare, or Hybrid?<\/b><\/span><\/p><p><strong>Andrew:<\/strong><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">The gambling category is one of the largest and most developed in the field of affiliate marketing. The model that the affiliate should work on should be chosen according to the type of traffic.<\/span><\/p><p><span style=\"font-weight: 400;\">Everyone knows that it is better to use the RevShare model for SEO traffic because players who stay out of the casino for a long time come from this traffic.<\/span><\/p><p><span style=\"font-weight: 400;\">For the CPA model, it is better to use traffic from social networks, media, and display traffic.<\/span><\/p><p><span style=\"font-weight: 400;\">According to the results of cooperation with our partners within the affiliate network, we can say that for the affiliate network it is better to work according to the CPA model as it allows you to maneuver in the volume and quality of your partner&#8217;s traffic.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b9e3833 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b9e3833\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb36919\" data-id=\"eb36919\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7409003 elementor-widget elementor-widget-image\" data-id=\"7409003\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2320\" height=\"2036\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2020\/06\/IMG_8742.jpg\" class=\"attachment-large size-large wp-image-10293\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Andrew Kucheruk and Artem Butov<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-490a467 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"490a467\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a0a0281\" data-id=\"a0a0281\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e59c7f elementor-widget elementor-widget-text-editor\" data-id=\"5e59c7f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><p><span style=\"font-size: 14pt;\"><b>&#8211; What is the future of affiliate marketing? How will it survive COVID-19?<\/b><\/span><\/p><p><strong>Artem:<\/strong><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">As affiliate marketing is a pretty new niche, it\u2019s changing every time. I don\u2019t think COVID-19 will affect it much, but I\u2019m sure that new trends will take place. Some verticals will die, some will survive, and others will perform stable growth. I\u2019m sure dating and gambling are among them. We will see new solutions in stable verticals, like video chats in dating that\u2019s gaining trend now. I believe in future of cross-platform solutions, when users have different products under one credentials. And of course, I\u2019m curious seeing new verticals and traffic types will launch and develop. Regarding traffic trends, I believe in future of emailing, native traffic. Can\u2019t deny growing value of content-based formants and influencer marketing.<\/span><\/p><p><span style=\"font-weight: 400;\">Generally, we will face changes in formats, players and verticals, but the industry will prosper, attract more brains, ideas and assets.<\/span><\/p><p><span style=\"font-size: 14pt;\"><b>&#8211; Can you give us a glance of the applications you use on your phone?\u00a0<\/b><\/span><\/p><p><strong>Andrew:<\/strong><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">In addition to the standard social networks such as Facebook and Instagram on the phone I have about 100 different programs that I usually use once a month as needed:) There is not even anything special to highlight if we talk about day-to-day apps. But, there are some apps like Asana and Slack that I am using every day and we built a lot of processes on it. Also integrated notification system from Asana to Slack help us to track the productivity of our team through a smartphone and add new tasks, make team calls, etc.\u00a0<\/span><\/p><p><span style=\"font-size: 14pt;\"><b>&#8211; Your top tips for affiliate networks to increase their ROI?<\/b><\/span><\/p><p><strong>Andrew:<\/strong><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Take risks with different models of working with your partners and clients. Add new technologies in a partnership that will help you to grow (such as better tracking, better spy tools, better creative creating tools, customer support services, etc), develop as many innovations in the network, follow global trends in your niche, and be ahead of them.<\/span><\/p><p><span style=\"font-size: 14pt;\"><b>&#8211; What do you think is the main secret of your success?<\/b><\/span><\/p><p><strong>Artem:<\/strong><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Always keep moving forward, gather proper people around who inspire you to develop, inventing a new, and stimulate overall progress. Do sport &#8211; it\u2019s mind refreshing, I think I\u2019ll never stop. Self-development is also ongoing process you should never quit. And regarding myself, of course, support of my family that does worth much.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18c395ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18c395ba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3da55330\" data-id=\"3da55330\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4abcc85f elementor-widget elementor-widget-text-editor\" data-id=\"4abcc85f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"request-phrase\"><p class=\"request-phrase__text\"><span style=\"font-weight: 400;\">* <strong>AFFILIATE NETWORK INSIDER<\/strong> is a project, covering <strong>success stories<\/strong> and inside life of the <strong>biggest and most prominent<\/strong> affiliate networks and agencies in the industry. <\/span><\/p><p><a href=\"mailto:az@affise.com\" data-toggle=\"modal\"><button class=\"request-phrase__button\">Make YOUR story heard!<\/button><\/a><\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>C3PA Network is a performance marketing agency with fundamental experience in customer acquisition. The team is aimed to deliver targeted traffic Worldwide, and provide top-quality expertise, excellent service, and exclusive customer benefits. Each day new players are starting to conquer the affiliate marketing industry. They all aspire to achieve great success and hope that someday [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":10288,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[30],"tags":[173,169,171,92],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Affiliate Marketing Post COVID-19 and Trends in 2022<\/title>\n<meta name=\"description\" content=\"We talked to Artem Butov and Andrew Kucheruk from C3PA Network to find out what will be trending in affiliate marketing this year. 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