{"id":12136,"date":"2021-01-25T14:03:29","date_gmt":"2021-01-25T11:03:29","guid":{"rendered":"https:\/\/affise.com\/?p=12136"},"modified":"2025-08-11T12:39:11","modified_gmt":"2025-08-11T09:39:11","slug":"kpi-automation-in-partner-program","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/category\/updates\/kpi-automation-in-partner-program\/","title":{"rendered":"KPI Automation: Key to Successful Partner Program"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12136\" class=\"elementor elementor-12136\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f8ce39 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f8ce39\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4bcdc94\" data-id=\"4bcdc94\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15ecf7a elementor-widget elementor-widget-text-editor\" data-id=\"15ecf7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Before launching an advertising campaign, the advertiser and agency need to build an effective partnership strategy. The essential element of a successful strategy is to determine and measure the right metrics and KPI\u2019s, followed by an equally important process of campaign- and channel-oriented optimization. That is to say, the traffic sources that do not align with the specified KPI\u2019s must be identified and subsequently blocked.<\/p><p>This time-consuming process requires automation, as the number and variety of traffic sources are continually growing, which makes manual data processing impossible. Until now, Affise has already provided two automation instruments to optimize customer acquisition: <a href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-cr-optimization-tool-crucial-step-to-full-automation\/\">CR Automation<\/a> and Click Automation. Today we are pleased to present our third tool &#8211; KPI automation &#8211; based on the event conversion rate.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b327ef7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b327ef7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-799a5e7\" data-id=\"799a5e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a88d6a elementor-widget elementor-widget-heading\" data-id=\"9a88d6a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Ensuring maximum ROI with Key Performance Indicators<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5854c2c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5854c2c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a5f59d\" data-id=\"6a5f59d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e7a641 elementor-widget elementor-widget-text-editor\" data-id=\"3e7a641\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">As is well known, companies are keen to have long-lasting relationships with their clients making every effort to maintain and improve customer satisfaction. In the meantime, acquiring new ones is essential too. Is there a way to find a balance between these two and distribute resources, ensuring maximum return on investment? We have an answer.<\/span><\/p><p><em><span data-preserver-spaces=\"true\">KPI automation<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0will allow you to focus on the audience that is most interested in the advertised product. Set the desirable action-to-action rate, and Affise will do the rest.<\/span><\/p><p><b>Simple setup<\/b><\/p><ol><li><span style=\"color: #333333;\"><strong>Create a KPI rule, <\/strong>where you should specify:<\/span><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71d70836 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71d70836\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3edf82af\" data-id=\"3edf82af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15dd0bee elementor-widget elementor-widget-text-editor\" data-id=\"15dd0bee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"arrow-list\"><li><span style=\"font-weight: 400;\">Offer<\/span><\/li><li><span style=\"font-weight: 400;\">Action to be taken (change conversion status or block a partner\/traffic source)<\/span><\/li><li><span style=\"font-weight: 400;\">Goal-to-Goal (action-to-action) rate<\/span><\/li><li><span style=\"font-weight: 400;\">Notification to a manager<\/span><\/li><li><span style=\"font-weight: 400;\">Time range<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca39501 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ca39501\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3d276f\" data-id=\"c3d276f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a290131 elementor-widget elementor-widget-image\" data-id=\"a290131\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1332\" height=\"315\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/01\/image.png\" class=\"attachment-large size-large wp-image-12138\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a7a5b55 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a7a5b55\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e7f4930\" data-id=\"e7f4930\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef5fb35 elementor-widget elementor-widget-text-editor\" data-id=\"ef5fb35\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><strong>\u00a0 \u00a0 \u00a0 \u00a02<i>. Change log tab <\/i><\/strong>contains a list of all changes applied by users.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-785695f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"785695f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-452f9c5\" data-id=\"452f9c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16c2ae0 elementor-widget elementor-widget-image\" data-id=\"16c2ae0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1332\" height=\"381\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/01\/image-1.png\" class=\"attachment-large size-large wp-image-12139\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-825cfb7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"825cfb7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53aab92\" data-id=\"53aab92\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ebbc427 elementor-widget elementor-widget-text-editor\" data-id=\"ebbc427\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 <strong>\u00a0 \u00a03.<\/strong><\/span><strong><i> Block log tab<\/i><\/strong><span style=\"font-weight: 400;\"> provides details on partner\/traffic source block and conversion status change.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02abd7a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02abd7a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb7704b\" data-id=\"bb7704b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04678b7 elementor-widget elementor-widget-image\" data-id=\"04678b7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1332\" height=\"327\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/01\/image-2.png\" class=\"attachment-large size-large wp-image-12140\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f13541 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f13541\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8aa8c9c\" data-id=\"8aa8c9c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee4c39d elementor-widget elementor-widget-heading\" data-id=\"ee4c39d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimize the Marketing Funnel<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7bd30fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bd30fc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8063694\" data-id=\"8063694\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f2495a elementor-widget elementor-widget-text-editor\" data-id=\"2f2495a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We recommend using all three automation tools mentioned above to understand the strengths and weaknesses, assess profitability and optimize every stage in the marketing funnel. Contact your Customer Success manager to access KPI Automation and further information.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45cf5cfa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45cf5cfa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e73eab9\" data-id=\"7e73eab9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16c0441f elementor-widget elementor-widget-text-editor\" data-id=\"16c0441f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"request-phrase\"><p class=\"request-phrase__text\">Your company is <strong>searching for a full technology stack<\/strong> to drive affiliate business?<\/p><p><a href=\"https:\/\/affise.com\/contact-us\/\" data-toggle=\"modal\"><button class=\"request-phrase__button\">Request free trial<\/button><\/a><\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Before launching an advertising campaign, the advertiser and agency need to build an effective partnership strategy. The essential element of a successful strategy is to determine and measure the right metrics and KPI\u2019s, followed by an equally important process of campaign- and channel-oriented optimization. That is to say, the traffic sources that do not align [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":12145,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[15],"tags":[168,182],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>KPI Automation for Smarter Partner Programs | Affise Update<\/title>\n<meta name=\"description\" content=\"Wondering how to build an effective partnership strategy? We are pleased to present our third tool \u2013 KPI automation. Learn more about it!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/category\/updates\/kpi-automation-in-partner-program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KPI Automation: Key to Successful Partner Program\" \/>\n<meta property=\"og:description\" content=\"Before launching an advertising campaign, the advertiser and agency need to build an effective partnership strategy and consider important metrics. 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