{"id":12197,"date":"2021-01-28T14:35:49","date_gmt":"2021-01-28T11:35:49","guid":{"rendered":"https:\/\/affise.com\/?p=12197"},"modified":"2025-08-05T16:08:59","modified_gmt":"2025-08-05T13:08:59","slug":"partner-marketing-guide","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/partner-marketing-guide\/","title":{"rendered":"A Beginner&#8217;s Guide to the Types of Partner Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12197\" class=\"elementor elementor-12197\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25cf3654 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25cf3654\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33ec8afc\" data-id=\"33ec8afc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a6a62f8 elementor-widget elementor-widget-text-editor\" data-id=\"1a6a62f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p class=\"text_gray\">Marketing, per se, is straightforward when you think about it. You have a product sought after by a specific group of people. You need to choose the right time and place where this group of people can easily find and buy your product at a fair price.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ccd7b9 elementor-widget elementor-widget-text-editor\" data-id=\"8ccd7b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There is some truth in such simple wording. However, marketing involves much more challenging work. If you miss out on even one piece from the marketing strategy, everything you planned can go wrong. The incorrect value proposition and the marketer&#8217;s chances of attracting qualified leads are minimized. Everything becomes even more severe when the fate of not one but several brands at once depends on the quality of marketing techniques.<\/p><p>In this article, we&#8217;ll talk about what\u00a0partner marketing\u00a0is today. We&#8217;ll pay special attention to\u00a0partner marketing\u00a0types: how they work, the most common channels, and how\u00a0co-marketing\u00a0and\u00a0strategic partnerships\u00a0can help the\u00a0business development. First, let&#8217;s figure out how\u00a0partner marketing\u00a0is defined.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3191a3 elementor-widget elementor-widget-heading\" data-id=\"b3191a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">What is Partner Marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-496ebf4 elementor-widget elementor-widget-text-editor\" data-id=\"496ebf4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Partner marketing\u00a0(or\u00a0partnership marketing) is a collaboration between two brands to expand marketing reach, build\u00a0brand awareness, increase\u00a0customer base\u00a0and the total number of achieved marketing goals. Such cooperation may involve non-competing brands (although there are exceptions), including partnerships between advertisers and publishers or affiliate networks.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10bd7fe elementor-widget elementor-widget-heading\" data-id=\"10bd7fe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Types of Partner Marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f30399e elementor-widget elementor-widget-image\" data-id=\"f30399e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"852\" height=\"479\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/01\/typesofPM2021.jpg\" class=\"attachment-large size-large wp-image-12202\" alt=\"partner-marketing-types\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7146fe2 elementor-widget elementor-widget-heading\" data-id=\"7146fe2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Affiliation\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebbe4d0 elementor-widget elementor-widget-text-editor\" data-id=\"ebbe4d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The most common\u00a0partner\u00a0marketing\u00a0method\u00a0is probably affiliation.\u00a0Affiliate marketing\u00a0is a promotion model where affiliates or publishers advertise your product or service on their website in return for a commission. Due to its measurability and accurate <a href=\"https:\/\/affise.com\/blog\/partner-marketing-from-a-to-z\/\" target=\"_blank\" rel=\"noopener\">ROI<\/a> calculation, this type of partnership perfectly fits the\u00a0partner marketing\u00a0matrix.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ef32b6 elementor-widget elementor-widget-text-editor\" data-id=\"1ef32b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Partner Program<\/strong><\/p><p>A brand can <a href=\"https:\/\/affise.com\/blog\/how-to-create-an-affiliate-program\/\" target=\"_blank\" rel=\"noopener\">launch its own partner program<\/a>, where it would set its ad campaigns, recruit partners, specify rules and policies, configure payouts and conduct all communication with partners\/publishers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59bfef5 elementor-widget elementor-widget-text-editor\" data-id=\"59bfef5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Networks<\/strong><\/p><p><a href=\"https:\/\/affise.com\/blog\/how-to-build-an-affiliate-network\/\" target=\"_blank\" rel=\"noopener\">An affiliate network<\/a> serves as an intermediary between affiliates and advertisers. It offers advertisers access to affiliates participating in the affiliate network. For publishers, the benefit is an easier way to find and join partner programs. Networks make their profit on the difference between revenue from advertisers and payout to affiliates.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27c7316 elementor-widget elementor-widget-text-editor\" data-id=\"27c7316\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Agencies<\/strong><\/p><p>A third option is to work directly with a\u00a0marketing agency\u00a0that manages the affiliates&#8217; portfolio and the operations behind it, such as banners and referral links. An agency must comply with your requirements but can operate as an affiliate network or manage your in-house solution.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-242c7fb elementor-widget elementor-widget-heading\" data-id=\"242c7fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Content<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98dc04d elementor-widget elementor-widget-text-editor\" data-id=\"98dc04d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Content marketing\u00a0partnerships are all about creating relevant, engaging, and valuable content for both brands&#8217; audiences. The content can be any type: blog posts,\u00a0white papers,\u00a0podcasts, videos,\u00a0webinars, and even virtual reality experiences are excellent content types that can be collaborated on.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fce8132 elementor-widget elementor-widget-image\" data-id=\"fce8132\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"852\" height=\"448\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/01\/contentmrkt2021.jpg\" class=\"attachment-large size-large wp-image-12203\" alt=\"content-partner-marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81e0f54 elementor-widget elementor-widget-text-editor\" data-id=\"81e0f54\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Co-creation<\/strong><\/p><p>Both brands can work together on content creation and share it on their respective platforms. A joint process of content preparation with mentioning each other products can help both parties gain\u00a0new markets&#8217; attention.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fca94e9 elementor-widget elementor-widget-text-editor\" data-id=\"fca94e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Link Sharing<\/strong><\/p><p>A different strategy, when one brand works on content creation, and another brand distributes it within their channels \u2014 for example, a link from a relevant article in their blog post. Link exchange is an effective way to build a connection between non-competitive brands while also boosting the\u00a0SEO\u00a0of your website.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d254a8f elementor-widget elementor-widget-heading\" data-id=\"d254a8f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Product Placement<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-277e047 elementor-widget elementor-widget-text-editor\" data-id=\"277e047\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It&#8217;s an advertising campaign in which one brand places its products in another brand&#8217;s media. Frequently, this occurs in movies and TV shows. Also, brands can get their products inconspicuously placed in\u00a0social media\u00a0posts as well.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-396d7da elementor-widget elementor-widget-text-editor\" data-id=\"396d7da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Subtle Placement<\/strong><\/p><p>It&#8217;s an inclusion of a brand logo or a product background display throughout TV shows or movies.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52f59f2 elementor-widget elementor-widget-image\" data-id=\"52f59f2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"852\" height=\"540\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/01\/ProductPlacement.jpg\" class=\"attachment-large size-large wp-image-12209\" alt=\"product-placement\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Cast Away (2000)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40cb122 elementor-widget elementor-widget-text-editor\" data-id=\"40cb122\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Direct Advertising<\/strong><\/p><p>As opposed to subtle product placement, a more direct route implies open advertising in media, such as product demos on a daytime TV show. For example, automobile care products promotion in a TV show about cars.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc9abeb elementor-widget elementor-widget-text-editor\" data-id=\"dc9abeb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Public Person\u00a0Sponsorship<\/strong><\/p><p>Along with various media types, product placement can also be carried out by brands through media persons. The simplest examples are when a celebrity wears clothes of a specific brand in everyday life or uses an advertised product in public and\u00a0social media\u00a0posts. Don&#8217;t confuse it with\u00a0influencer\u00a0marketing. In this case, the celebrities don&#8217;t need to know the product and promote it respectively; they just showcase it.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ccb726 elementor-widget elementor-widget-heading\" data-id=\"5ccb726\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Distribution<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83d501d elementor-widget elementor-widget-text-editor\" data-id=\"83d501d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Distribution partnerships occur when one brand promotes another at the distribution level. Usually, it&#8217;s done by stocking its products, offering discounts, bundles, demonstrations, or information about the\u00a0partner brand&#8217;s products. It can either occur in-person or online.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dce6ed0 elementor-widget elementor-widget-text-editor\" data-id=\"dce6ed0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Bundling<\/strong><\/p><p>Bundling distribution can be presented as an in-box bundle or an insertion of one product into a package with another. For example, as a free item added to a purchase of a different brand product.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7873993 elementor-widget elementor-widget-text-editor\" data-id=\"7873993\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Cross-marketing<\/strong><\/p><p data-marked=\"true\">Two brands combine joint\u00a0marketing efforts\u00a0aimed at a specific\u00a0target audience. This approach offers a marketing opportunity to a\u00a0partner brand\u00a0within the distribution.<\/p><p>One of the examples of cross-marketing is the Adidas x Yeezy collaboration. Famous artist Kanye West works on design ideas &amp; builds hype around his footwear brand, Yeezy. At the same time, Adidas gives it a platform to create solid high-end clothing and helps in the promotion. Only in 2019 Adidas&#8217; partnership with Kanye West resulted in net profit surging 19.5% that amounted to $1.9 billion.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e7d438 elementor-widget elementor-widget-image\" data-id=\"0e7d438\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"852\" height=\"541\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/01\/YeezyxAdidas.jpg\" class=\"attachment-large size-large wp-image-12208\" alt=\"cross-marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">adidas.com<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e55869 elementor-widget elementor-widget-heading\" data-id=\"0e55869\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Joint Products<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-366f30c elementor-widget elementor-widget-text-editor\" data-id=\"366f30c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Cooperation to create a new product between two companies or to change an existing one. The final product is often a merge of both products aiming at mutual\u00a0target audiences\u00a0and providing additional value to the customer.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95a0a74 elementor-widget elementor-widget-text-editor\" data-id=\"95a0a74\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Powered by<\/strong><\/p><p data-marked=\"true\">&#8220;Powered by&#8221; is a type of joint product partnership that software companies often use to promote their brand by supplying a\u00a0partner brand\u00a0with their technology.<\/p><p>This type of partnership often can be recognized by the small &#8220;Powered by&#8221; inscription under the product provided by another brand.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-796e1f8 elementor-widget elementor-widget-text-editor\" data-id=\"796e1f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>White Label<\/strong><\/p><p>Today many tech enterprises offer white label solutions. It means that they can sell off their services or lease technology to a\u00a0partner brand, letting them utilize it under their brand name.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-827e562 elementor-widget elementor-widget-text-editor\" data-id=\"827e562\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Product Merger<\/strong><\/p><p>A product merger results from two or more brands combining their products to expand the business. Product merger comes in various formats, from full to partial mergers depending on the product line.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-944505e elementor-widget elementor-widget-heading\" data-id=\"944505e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Licensing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18c62d7 elementor-widget elementor-widget-text-editor\" data-id=\"18c62d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Licensing means getting permission to produce or sell products or content that utilizes another brand&#8217;s intellectual property. In exchange for granting this permission, the licensor receives royalty payments from the licensee.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31b866d elementor-widget elementor-widget-text-editor\" data-id=\"31b866d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Sold<\/strong><\/p><p>It isn&#8217;t uncommon for one partner to agree to sell their brand to another larger partner. In this way, both parties receive benefits that improve their products and services. A good example is the Internet Movie Database site, which is owned by Amazon. You can start watching a movie on the Amazon Prime streaming service directly from the home page of IMDB.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7a9001 elementor-widget elementor-widget-image\" data-id=\"d7a9001\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"852\" height=\"459\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/01\/soldpartnership.jpg\" class=\"attachment-large size-large wp-image-12204\" alt=\"sold-partnership-licensing\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7345558 elementor-widget elementor-widget-text-editor\" data-id=\"7345558\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Collaborative<\/strong><\/p><p>This approach is generally similar to joint product partnerships. One difference is that brands don&#8217;t create a new product together. In this case, either someone else&#8217;s product can be used, or an exclusive unique offer under the name of two brands can be provided \u2014 for example, the collaboration between Starbucks and Spotify.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac99601 elementor-widget elementor-widget-heading\" data-id=\"ac99601\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Sponsorship<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec69fe8 elementor-widget elementor-widget-text-editor\" data-id=\"ec69fe8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Sponsorship\u00a0is a way to increase\u00a0brand awareness\u00a0by financially supporting an event, person, or product. The most common place where you could see\u00a0sponsorships\u00a0is various sports events. The name and logos of sponsoring brands can be placed on sportsmen&#8217;s clothes and displayed on other visible objects in exchange for financial support.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e10ecc elementor-widget elementor-widget-image\" data-id=\"1e10ecc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"852\" height=\"540\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/01\/4-1.png\" class=\"attachment-large size-large wp-image-12205\" alt=\"sponsorship\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3846849 elementor-widget elementor-widget-text-editor\" data-id=\"3846849\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Sponsorships\u00a0are divided rather not by types but by goals.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbe7055 elementor-widget elementor-widget-text-editor\" data-id=\"cbe7055\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Awareness<\/strong><\/p><p>Awareness is the most common objective behind the whole\u00a0sponsorship\u00a0idea. By linking products with mass events, companies can maximize their brand&#8217;s reach for existing and new consumers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67d0d3b elementor-widget elementor-widget-text-editor\" data-id=\"67d0d3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Association<\/strong><\/p><p>Creation of a more profound connection of the brand with an event or a person to establish a close association in the consumers&#8217; eyes. Thus, every time people think about a particular person or an event, they also associate it with the sponsored brand.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72291b1 elementor-widget elementor-widget-text-editor\" data-id=\"72291b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Consumer Understanding<\/strong><\/p><p>Sponsorships\u00a0can help educate consumers about what a product has to offer. For example, a brand might sponsor an event that, among other things, naturally showcases a product&#8217;s capabilities. You can think of a cooking TV show and a domestic appliance brand sponsoring it. The TV hosts are likely to teach cooking using the equipment provided by the sponsor.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ee8ad8 elementor-widget elementor-widget-image\" data-id=\"1ee8ad8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"852\" height=\"540\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/01\/consumer-understanding.jpg\" class=\"attachment-large size-large wp-image-12207\" alt=\"consumer-understanding\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e5d072 elementor-widget elementor-widget-heading\" data-id=\"7e5d072\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Loyalty<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-484f86b elementor-widget elementor-widget-text-editor\" data-id=\"484f86b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>One brand allows its customers to exchange loyalty program bonus points for products of another brand in a loyalty partnership. Loyalty programs enable elite brands not to spoil their image by offering cashback or frequent sales. In fact, it&#8217;s a way to give severe discounts without even slight financial losses.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-196ce9c elementor-widget elementor-widget-text-editor\" data-id=\"196ce9c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Frequency<\/strong><\/p><p>A company bases the rewards based on frequency. The more often a customer purchases a product or uses a service, the more rewards the customer receives. Some brands do more by personalizing the offer for a specific consumer based on their spending model or personal profile.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7597a14 elementor-widget elementor-widget-text-editor\" data-id=\"7597a14\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Volume<\/strong><\/p><p data-marked=\"true\">In this loyalty type, the more the customer buys goods or services, the greater the reward is. Similar to frequency, brands can provide varying degrees of compensation by fully personalizing the offer.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82f4084 elementor-widget elementor-widget-text-editor\" data-id=\"82f4084\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Advocate<\/strong><\/p><p data-marked=\"true\">The third type implies that the consumer is so loyal to the brand that he supports and promotes it. This way, loyalty rewards those who shout about the brand and even have the credibility to influence others. The brand, for its part, may offer extended bonuses.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5364b9b elementor-widget elementor-widget-heading\" data-id=\"5364b9b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Influencers<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40adc2a elementor-widget elementor-widget-text-editor\" data-id=\"40adc2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Influencer\u00a0marketing goes hand in hand with\u00a0affiliate marketing\u00a0and\u00a0sponsorships. It tends to go one of two ways: either an\u00a0influencer\u00a0makes a post with an affiliate link, or a brand pays an\u00a0influencer\u00a0upfront for a post featuring its products.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf76e56 elementor-widget elementor-widget-image\" data-id=\"cf76e56\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"852\" height=\"540\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/01\/5-1.png\" class=\"attachment-large size-large wp-image-12206\" alt=\"Influencer Marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc57c26 elementor-widget elementor-widget-text-editor\" data-id=\"cc57c26\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Paid-per-post<\/strong><\/p><p data-marked=\"true\">Also sometimes referred to as \u00c0 la carte pricing, this pricing model compensates the\u00a0influencer\u00a0based on the number of posts he or she creates for a brand. It can be in the form of a blog post, a tweet, an Instagram photo, or a Youtube video.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0570a52 elementor-widget elementor-widget-text-editor\" data-id=\"0570a52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Brand Ambassadors<\/strong><\/p><p>A brand ambassador is paid not only for several positive posts but also for a constant product endorsing. Brands always train their ambassadors on their products and services, their company mission and values. Because of this, ambassadors have inside knowledge and become dedicated brand experts. Brands and their ambassadors always have long-term partnerships.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adf363b elementor-widget elementor-widget-heading\" data-id=\"adf363b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Partner Marketing Solution<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39f5ac0 elementor-widget elementor-widget-text-editor\" data-id=\"39f5ac0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Whether you are a big brand or a\u00a0small business, your\u00a0partner\u00a0marketing\u00a0campaign&#8217;s success largely depends on the\u00a0right partners&#8217; choice. Better yet, get your\u00a0marketing team\u00a0oriented on good\u00a0partner relationship\u00a0retention. It&#8217;s vital for\u00a0partnering\u00a0businesses to delegate some of the marketing functions to the software solution, so their\u00a0marketers\u00a0could focus more on business tasks.<\/p><p>The\u00a0partner marketing\u00a0platform&#8217;s central tasks are managing all partners, running ad campaigns and tracking all the digital\u00a0metrics\u00a0that lead the client to the desired action. \u0421oupled with a robust analytics capability, it allows improving the effectiveness of traffic sources and many other aspects of your\u00a0marketing programs. Still, that&#8217;s not enough, so let&#8217;s see what else the\u00a0partner marketing\u00a0solution offers:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-377934a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"377934a1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5032e091\" data-id=\"5032e091\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7feb8695 elementor-widget elementor-widget-text-editor\" data-id=\"7feb8695\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"arrow-list\"><li><strong>Billing and Accounting.<\/strong>\u00a0It will help you generate invoices and make payouts to your affiliates while staying compliant with any tax legislation worldwide.<\/li><li><strong>Fraud Prevention.<\/strong>\u00a0Advertisers all over the world lose millions of dollars to fraud and fraudulent activities. Thus your\u00a0partner marketing\u00a0platform should provide tools to detect and block such kinds of actions efficiently. Click-level fraud prevention, traffic quality regulation, multiple other features, and integrations are the must for any marketing plan.<\/li><li><strong>Expanding Partner Network.<\/strong>\u00a0The right marketing platform will help you automate recruitment and communication processes and open offers to publishers,\u00a0influencers, affiliates and establish lucrative partnerships.<\/li><li><strong>Customization.<\/strong>\u00a0The platform must have an open API to implement any integrations you need to keep the workflow. Besides, configurable system settings also help you to match your existing business processes. The corporate design, logo, color scheme, icons, and any needed layout within the platform will make your company&#8217;s identity recognized throughout.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae9fd93 elementor-widget elementor-widget-text-editor\" data-id=\"ae9fd93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It may become challenging to find trustworthy partners quickly and make sure they perform at the highest level, but everything becomes more manageable with Affise.\u00a0Functionality\u00a0and focus on both brands and agencies\/networks make Affise a reliable assistant in successfully implementing your\u00a0partner\u00a0marketing\u00a0strategy.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-446f44d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"446f44d8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d3d5ebf\" data-id=\"3d3d5ebf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1211927c elementor-widget elementor-widget-text-editor\" data-id=\"1211927c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"request-phrase\"><p class=\"request-phrase__text\">Try\u00a0<strong><b>Affise\u00a0<\/b><\/strong>today! Submit for<strong>\u00a0a\u00a0free trial\u00a0<\/strong>and<br \/>check out\u00a0<strong>all\u00a0platform\u2019s functionality<\/strong>\u00a0by yourself!<\/p><p><a href=\"https:\/\/affise.com\/contact-us\/\" data-toggle=\"modal\"><button class=\"request-phrase__button\">Request free trial<\/button><\/a><\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing, per se, is straightforward when you think about it. You have a product sought after by a specific group of people. You need to choose the right time and place where this group of people can easily find and buy your product at a fair price. There is some truth in such simple wording. [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":12198,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[51],"tags":[173,188,182,190,92],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Partner Marketing Guide | Types, Strategies &amp; Examples<\/title>\n<meta name=\"description\" content=\"Explore partner marketing\u2014from affiliate links to joint products. Learn how brands collaborate, co-create, and scale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/partner-marketing-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Beginner&#039;s Guide to the Types of Partner Marketing\" \/>\n<meta property=\"og:description\" content=\"What is partner marketing and how it works? 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