{"id":12295,"date":"2021-02-04T15:17:19","date_gmt":"2021-02-04T12:17:19","guid":{"rendered":"https:\/\/affise.com\/?p=12295"},"modified":"2025-07-14T16:34:39","modified_gmt":"2025-07-14T13:34:39","slug":"benefits-of-partner-program-for-your-saas-product","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/benefits-of-partner-program-for-your-saas-product\/","title":{"rendered":"7 Reasons to Create a Partner Program for Your SaaS Product"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12295\" class=\"elementor elementor-12295\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72a9e10a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72a9e10a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ebf4383\" data-id=\"1ebf4383\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d671374 elementor-widget elementor-widget-text-editor\" data-id=\"d671374\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Having created a great SaaS product, you still need to be recognized and known in certain markets. When it comes to marketing, many startups and young SaaS businesses prioritize short-term results. They don&#8217;t even look towards channels like partner marketing. However, is it worth giving up on an inexpensive and performance-based strategy that pushes the boundaries and accelerates SaaS growth?<\/span><\/p><p><span style=\"font-weight: 400;\">Partner marketing can crucially increase a SaaS company&#8217;s income in the long run, and that&#8217;s not all. Through partnerships, you can build trust around your brand. And in the end, while your partners promote your product, you can make room to focus on further developing and improving your own product. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b753b04 elementor-widget elementor-widget-text-editor\" data-id=\"b753b04\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Depending on approach and objectives, SaaS partner programs are divided into:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dba86dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dba86dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b5c4705\" data-id=\"b5c4705\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1341381f elementor-widget elementor-widget-text-editor\" data-id=\"1341381f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"arrow-list\"><li><b>Advocate <\/b><span style=\"font-weight: 400;\">\u2013 partnerships with the low level of interactions, where partners can endorse your SaaS product to their clients when it&#8217;s appropriate;<\/span><\/li><li><b>Referral <\/b><span style=\"font-weight: 400;\">\u2013 each time partners bring the lead to you or generate the sale of your SaaS product, they receive a commission fee;<\/span><\/li><li><b>Strategic <\/b><span style=\"font-weight: 400;\">\u2013 partnerships aimed at achieving long-term goals by combining efforts in marketing, sales, or through product integrations.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e629b86 elementor-widget elementor-widget-text-editor\" data-id=\"e629b86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Of course, other companies will only want to partner with you if there is a tangible profit for them. Thus, you need to remember that SaaS partnerships, as well as any other, must be mutually beneficial. Only under this condition, you can count on long-term and successful partnerships.<\/span><\/p><p><span style=\"font-weight: 400;\">But primarily, let&#8217;s take a closer look at the <\/span><b>seven reasons<\/b><span style=\"font-weight: 400;\"> why you should create a partner program for your SaaS business.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f485e4 elementor-widget elementor-widget-image\" data-id=\"3f485e4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"852\" height=\"348\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/02\/5.png\" class=\"attachment-large size-large wp-image-12302\" alt=\"Benefits-of-SaaS-Partner-Program\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d0146f elementor-widget elementor-widget-heading\" data-id=\"8d0146f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">1. Expanded Reach<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-892ccb5 elementor-widget elementor-widget-text-editor\" data-id=\"892ccb5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Through partners, you automatically expand the reach of contacts and later clients that you may not be able to get solely relying on your own resources. On top of that, relations with the clients obtained through partners would be on a different level from the get-go. But as they trust your partner, they are much more inclined to trust you.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-221847e elementor-widget elementor-widget-heading\" data-id=\"221847e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Reduced Cost\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cba53fd elementor-widget elementor-widget-text-editor\" data-id=\"cba53fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A partner program is a great way to expand your marketing team without paying for it proportionally. You can look at it as an optimization of marketing costs. With a partner program, you have more publishers promoting your product through their resources and networks. And you don&#8217;t pay for their time as you do for your in-house marketing team; you pay only based on performance, for leads or conversions.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d72a6a6 elementor-widget elementor-widget-heading\" data-id=\"d72a6a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. New Market Entry<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b7ccd3 elementor-widget elementor-widget-text-editor\" data-id=\"7b7ccd3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">One of the strategies to grow is to enter new markets, which can be challenging due to peculiarities with product localization. Partnerships with well-established names from different geo regions can open up a doorway for your company to become recognizable in new markets. And once again, you achieve it through external resources without hiring specialists for particular markets.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ced5a96 elementor-widget elementor-widget-heading\" data-id=\"ced5a96\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. More Trials Ending in Conversion<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-369cfcc elementor-widget elementor-widget-text-editor\" data-id=\"369cfcc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Sometimes SaaS companies face difficulties in converting trials into paid customers. As a result, marketers together with product owners are racking their brains trying to solve this problem. Partner programs can be a solution to increase the churn rate among trials. The leads coming from partners generally have a higher trial-to-paid conversion rate compared to the direct channels. Try it, and it can make a big difference on your bottom line results.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d70ccc8 elementor-widget elementor-widget-heading\" data-id=\"d70ccc8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Effective Scaling<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82d0687 elementor-widget elementor-widget-text-editor\" data-id=\"82d0687\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Due to the win-win model that partnerships are based on, you can safely attract more potential partners to your program. If your program has proven that it works effectively at the early stages, then you will get constant income growth by scaling this channel.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9652c2c elementor-widget elementor-widget-heading\" data-id=\"9652c2c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Increased Product Focus<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d09af85 elementor-widget elementor-widget-text-editor\" data-id=\"d09af85\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">By building a partner program, you partially drop the need to have a significant workforce in the marketing and sales teams. Also, owing to partnerships, you can direct all your focus primarily towards improving the product.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06885ad elementor-widget elementor-widget-heading\" data-id=\"06885ad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Performance Attribution<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-810d071 elementor-widget elementor-widget-text-editor\" data-id=\"810d071\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Often SaaS companies find it hard to measure the ROI of specific marketing channels. Fortunately, partner marketing is based on performance marketing principles. Therefore, there will be no difficulty in tracking the results, especially the generated income of each partnership.<\/span><\/p><p><span style=\"font-weight: 400;\">Even more so, you don&#8217;t even need to have your own management tools for creating a great partner program. The ready-to-go <\/span><a href=\"https:\/\/affise.com\/reach\/\"><span style=\"font-weight: 400;\">partner marketing solutions<\/span><\/a><span style=\"font-weight: 400;\"> help you instantly start your partner program and track all important metrics.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33da628e elementor-widget elementor-widget-text-editor\" data-id=\"33da628e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"request-phrase\"><p class=\"request-phrase__text\">Your SaaS company is searching for <strong>a full technology stack<\/strong> <br \/>to run a partner program?<\/p><p><a href=\"https:\/\/affise.com\/contact-us\/\" data-toggle=\"modal\"><button class=\"request-phrase__button\">Request free trial<\/button><\/a><\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eb0dd6 elementor-widget elementor-widget-spacer\" data-id=\"7eb0dd6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2575c48 elementor-widget elementor-widget-heading\" data-id=\"2575c48\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Makes the Top SaaS Partner Programs Stand Out?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-008984b elementor-widget elementor-widget-text-editor\" data-id=\"008984b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Before we name the top SaaS partner programs, it&#8217;s worth highlighting one common feature that they share. Almost all well-known SaaS businesses offer their partners marketing support in the form of marketing collateral, onboarding, and even sales training. Providing support for your partners in one way or another deserves special attention if you want to build and retain successful partner relationships.<\/span><\/p><p><span style=\"font-weight: 400;\">Now, let&#8217;s have a look at some of the outstanding SaaS partner programs.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcd61a8 elementor-widget elementor-widget-heading\" data-id=\"dcd61a8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Hubspot Partner Program<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08ff599 elementor-widget elementor-widget-image\" data-id=\"08ff599\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"852\" height=\"348\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/02\/4.png\" class=\"attachment-large size-large wp-image-12303\" alt=\"HubSpot-Partner-Program\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a06f69 elementor-widget elementor-widget-text-editor\" data-id=\"1a06f69\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">HubSpot is a vast SaaS product with a wide range of services to offer for marketing, sales, customer service, and content management teams. Their partner program is not an exception as it splits into three parts:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8b1ab7 elementor-widget elementor-widget-text-editor\" data-id=\"b8b1ab7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"arrow-list\"><li><span style=\"font-weight: 400;\">Solutions \u2013 for agencies and service providers;<\/span><\/li><li><span style=\"font-weight: 400;\">Apps \u2013 for app developers and companies;<\/span><\/li><li><span style=\"font-weight: 400;\">Hubspot for startups \u2013 for accelerators, incubators, and VCs.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8992b0 elementor-widget elementor-widget-text-editor\" data-id=\"f8992b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Even that&#8217;s not all. HubSpot also has separate partner programs for educational institutions, and for publishers, bloggers, influencers and other content creators. This approach with the partner program division into purposes makes it much easier to manage and onboard partners. Consequently, every branch has a higher conversion rate and profits. While HubSpot&#8217;s partner program offers tempting 20% referral commissions, they also charge you a $50 monthly fee to sign up.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03bc97a elementor-widget elementor-widget-heading\" data-id=\"03bc97a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Slack Partner Program<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f895482 elementor-widget elementor-widget-image\" data-id=\"f895482\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"852\" height=\"348\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/02\/3-1.png\" class=\"attachment-large size-large wp-image-12304\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec9a6d2 elementor-widget elementor-widget-text-editor\" data-id=\"ec9a6d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Slack is a business communication platform integrated with multiple other third-party apps and <a href=\"https:\/\/standuply.com\/standup-bot\">daily bot<\/a> that customers can use within the service. Among their 1000 SaaS products, they have such famous partners as Google, Zoom, and Salesforce. Slack&#8217;s partner program is live proof that integrations with big names help customers to build trust towards your product and retain customers for long periods. To join the Slack partner program, you need to submit an application in order to be considered. You need to meet specific requirements to be approved.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0417066 elementor-widget elementor-widget-heading\" data-id=\"0417066\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Paypal Partner Program<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa38e73 elementor-widget elementor-widget-image\" data-id=\"aa38e73\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"852\" height=\"348\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/02\/2.png\" class=\"attachment-large size-large wp-image-12305\" alt=\"PayPal-Partner-Program\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb15960 elementor-widget elementor-widget-text-editor\" data-id=\"eb15960\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Paypal provides end-to-end payment solutions for online and mobile platforms, marketplaces, and crowdfunding sites. Also, they provide you with a free partner program. It&#8217;s available to certain business solution providers as a part of the agreement that they will use PayPal as a payment method for their merchants.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39e2a3a elementor-widget elementor-widget-heading\" data-id=\"39e2a3a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Databox Partner Program<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfb0179 elementor-widget elementor-widget-text-editor\" data-id=\"cfb0179\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Databox combines all of your company&#8217;s performance data in one place. By linking together data sources such as Google Analytics, HubSpot, Salesforce, AdWords, and more, Databox allows your company to track performance and gain valuable insights in a short time. Their partner program aims at agencies that strive to become more data-driven relatively fast and for free. Additionally, Databox provides partners with co-marketing materials, support, and all the necessary online training. In the future, a free program tier for partners can introduce a motivation system and lead to better performance and higher revenue.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1ab855 elementor-widget elementor-widget-heading\" data-id=\"f1ab855\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Zendesk Partner Program<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3101e2f elementor-widget elementor-widget-text-editor\" data-id=\"3101e2f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Zendesk is designed to simplify the communication for companies and make the relationships with clients clear and straightforward. For this reason, they provide a customer support platform, knowledge base, and chat.<\/span><\/p><p><span style=\"font-weight: 400;\">Zendesk&#8217;s credo is &#8216;No two businesses are the same&#8217; that&#8217;s why they split their partner program into three directions: Affiliate Program, Select Program, and Master Program. This division means that collaborations are based on opportunities and contributions. On the program\u2019s landing page Zendesk provides clear information about the different types of partnerships and how they will benefit partners.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-579dc4c elementor-widget elementor-widget-heading\" data-id=\"579dc4c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Atlassian Partner Program<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67411af elementor-widget elementor-widget-text-editor\" data-id=\"67411af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Atlassian gives different businesses a wide range of tools for collaborative work. Like many previous examples, the Atlassian partner program also has a tier loyalty system where partners can earn more for more immense achievements. Reaching a higher tier of partnership with Atlassian can give a partner better referral bonuses, product discounts, and even more. All in all, a tiered partner program is an easy way to reward your partners and make long-lasting partnerships.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5300e36 elementor-widget elementor-widget-text-editor\" data-id=\"5300e36\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Now that you know why SaaS companies use partner programs check our step-by-step guide to learn <\/span><a href=\"https:\/\/affise.com\/blog\/how-to-create-an-affiliate-program\/\"><span style=\"font-weight: 400;\">how to start your own partner program<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70ece26f elementor-widget elementor-widget-text-editor\" data-id=\"70ece26f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"request-phrase\"><p class=\"request-phrase__text\">Try\u00a0<strong><b>Affise\u00a0<\/b><\/strong>today! Submit for<strong>\u00a0a\u00a0free trial\u00a0<\/strong>and<br \/>check out\u00a0<strong>all\u00a0platform\u2019s functionality<\/strong>\u00a0by yourself!<\/p><p><a href=\"https:\/\/affise.com\/contact-us\/\" data-toggle=\"modal\"><button class=\"request-phrase__button\">Request free trial<\/button><\/a><\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Having created a great SaaS product, you still need to be recognized and known in certain markets. When it comes to marketing, many startups and young SaaS businesses prioritize short-term results. They don&#8217;t even look towards channels like partner marketing. However, is it worth giving up on an inexpensive and performance-based strategy that pushes the [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":12298,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[51],"tags":[182,172,92],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Reasons to Start a Partner Program for Your SaaS Product<\/title>\n<meta name=\"description\" content=\"Why do you need a partner program for your SaaS product? Why best SaaS companies use partnerships to accelerates business growth?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/benefits-of-partner-program-for-your-saas-product\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Reasons to Start a Partner Program for Your SaaS Product\" \/>\n<meta property=\"og:description\" content=\"Why do you need a partner program for your SaaS product? 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