{"id":12954,"date":"2022-01-18T11:10:23","date_gmt":"2022-01-18T08:10:23","guid":{"rendered":"https:\/\/affise.com\/?p=12954"},"modified":"2025-09-18T10:42:29","modified_gmt":"2025-09-18T07:42:29","slug":"13-ecommerce-trends-to-watch-in-2022","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/13-ecommerce-trends-to-watch-in-2022\/","title":{"rendered":"13 eCommerce Trends to Watch in 2022"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12954\" class=\"elementor elementor-12954\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-998894d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"998894d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c66ea41\" data-id=\"c66ea41\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9795cbb elementor-widget elementor-widget-text_gray\" data-id=\"9795cbb\" data-element_type=\"widget\" data-widget_type=\"text_gray.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <p class=\"text_gray\">\n            We examined main eCommerce statistics and interviewed 20+ experts to learn what trends will shape the industry in 2022. Read on to get the overview of each trend and actionable advice on implementing them.        <\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18a03304 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18a03304\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72b9f923\" data-id=\"72b9f923\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7230e9dd elementor-vertical-align-top elementor-widget elementor-widget-image-box-new\" data-id=\"7230e9dd\" data-element_type=\"widget\" data-widget_type=\"image-box-new.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"advertising left \"><div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img advertising__image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"526\" height=\"786\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/03\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2022-01-14-\u0432-15.46.55-1.png\" class=\"attachment-full size-full wp-image-17907\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content advertising__content\"><p class=\"elementor-image-box-description advertising__text\">Get the trends as a concise checklist<\/p><a href=\"https:\/\/affise.com\/ecommerce-trends-in-action\/\" class=\"elementor-image-box-learnmore advertising__link\">Get your checklist \u2192<\/a><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-735d6b07 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"735d6b07\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-161417e1\" data-id=\"161417e1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-632bbfcc elementor-widget elementor-widget-text-editor\" data-id=\"632bbfcc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">The main eCommerce trends to watch in 2022:<\/span><\/p><ul class=\"arrow-list\"><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\"><a href=\"#Competition-continues-to-grow\">Competition continues to grow<\/a>;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><a href=\"#Customers-want-in-store-experience-online\"><span style=\"font-weight: 400;\">Customers want in-store experience online<\/span><\/a><span style=\"font-weight: 400;\">;<\/span><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\"><a href=\"#AI-drives-hyper-personalization\">AI drives hyper-personalization<\/a>;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\"><a href=\"#Adoption-of-mobile-shopping-grows\">Adoption of mobile shopping grows<\/a>;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\"><a href=\"#Social-commerce-gets-more-popular\">Social commerce gets more popular<\/a>;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\"><a href=\"#New-payment-options-shape-eCommerce\">New payment options shape eCommerce<\/a>;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\"><a href=\"#Ethical-commerce-becomes-the-new-black\">Ethical commerce becomes the new black<\/a>;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\"><a href=\"#Marketplaces-go-head-to-head-with-D2C\">Marketplaces go head to head with D2C<\/a>;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\"><a href=\"#eCommerce-requires-new-promotion-strategies\">eCommerce requires new promotion strategies<\/a>;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\"><a href=\"#Brands-strive-to-improve-delivery\">Brands strive to improve delivery<\/a>;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\"><a href=\"#conversational-commerce-becomes-all-the-rage\">\u0421onversational commerce becomes all the rage<\/a>;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><a href=\"#eCommerce-adopts-NFT\"><span style=\"font-weight: 400;\">eCommerce <\/span><span style=\"font-weight: 400;\">adopts NFT<\/span><\/a><span style=\"font-weight: 400;\">;<\/span><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\"><a href=\"#Subscription-services-are-on-the-rise\">Subscription services are on the rise<\/a>.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c15d7d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c15d7d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba50945\" data-id=\"ba50945\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb79a6d elementor-widget elementor-widget-heading\" data-id=\"bb79a6d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">1. Competition continues to grow<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eda9d7a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eda9d7a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c15e64f\" data-id=\"c15e64f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-238edc0 elementor-widget elementor-widget-text-editor\" data-id=\"238edc0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><a id=\"Competition-continues-to-grow\"><\/a>In the game-changing year 2020, the eCommerce sector has increased by more than 25%, which equals to average 10-year growth. Repeating such a success year after year is impossible, but the industry keeps the uptrend. In 2022, eCommerce purchases are expected to reach 21% of retail sales worldwide as more businesses move online.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a1618bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a1618bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d91f111\" data-id=\"d91f111\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-881e3e3 elementor-widget elementor-widget-image\" data-id=\"881e3e3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1528\" height=\"824\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/03\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2021-12-21-\u0432-10.30.31.png\" class=\"attachment-large size-large wp-image-17902\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3356ac6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3356ac6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3f01e1\" data-id=\"a3f01e1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee75fe9 elementor-widget elementor-widget-text-editor\" data-id=\"ee75fe9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Another factor affecting eCommerce growth in 2022 is continuing online shopping adoption. Customers not only get used to making purchases online. They see eCommerce as a safer alternative to brick-and-mortar stores, as it lets them shop without personal contact.<\/span><\/p><p><span style=\"font-weight: 400;\">The flip side of this ongoing industry growth is increasing competition, hindering eCommerce businesses from easily acquiring and retaining customers. To stay in line in 2022, online shops will concentrate their efforts on finding new channels to reach their target audience and making their customer experiences exceptional. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51e42e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51e42e5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-363a606\" data-id=\"363a606\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81c74c1 elementor-widget elementor-widget-heading\" data-id=\"81c74c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Customers want in-store experience online<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7844171 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7844171\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11a7339\" data-id=\"11a7339\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0402c96 elementor-widget elementor-widget-text-editor\" data-id=\"0402c96\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a id=\"Customers-want-in-store-experience-online\"><\/a>35%<span style=\"font-weight: 400;\"> of people say they would buy online more if they had an opportunity to try on a product. Though eCommerce has become an only option in many cases in the pandemic years, customers still want in-store experience. <\/span><span style=\"font-weight: 400;\">It leads to the rise of new technologies allowing to fit this need in 2022.<\/span><\/p><p><span style=\"font-weight: 400;\">The most booming solutions are augmented and virtual reality. The AR\/VR market is projected to rise from <\/span><span style=\"font-weight: 400;\">$12 to $58.7 billion<\/span><span style=\"font-weight: 400;\"> in 2022. Apparel, beauty, and home decor are the sectors that will benefit the most from the eCommerce trend on AR and VR-based services. Some leading eCommerce stores, such as <\/span><span style=\"font-weight: 400;\">Sephora,<\/span><span style=\"font-weight: 400;\"> have already adopted this technology. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8411d4b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8411d4b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-41f6cee3\" data-id=\"41f6cee3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67cbb71e elementor-widget elementor-widget-image\" data-id=\"67cbb71e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/03\/photo_6-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-17917\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Kieran H., Head of Growth, Bayezian <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-5e478528\" data-id=\"5e478528\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-330ff6e9 elementor-widget elementor-widget-text-editor\" data-id=\"330ff6e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote><p><span style=\"font-weight: 400;\">\u201cCustomers want to try on clothes, make-up products, and even wall paint when shopping online. AR and VR give this opportunity, so the adoption of these technologies in eCommerce will continue to grow. Now AR\/VR-based solutions are available for enterprise businesses only, but soon we can see the table turn.&#8221;<\/span><\/p><\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b8ba1ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b8ba1ab\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-778f825\" data-id=\"778f825\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e7d166 elementor-widget elementor-widget-text-editor\" data-id=\"7e7d166\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">AR and VR technologies are still expensive to adopt \u2013 developing an AR eCommerce application may cost hundreds of thousands of dollars. Smaller businesses that can&#8217;t afford it will double down on other visual commerce tactics. Live shopping technology may become a breakthrough, as it allows showcase products on various platforms, from Shopify to TikTok.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-767918c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"767918c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e74d369\" data-id=\"e74d369\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e903a37 elementor-widget elementor-widget-heading\" data-id=\"e903a37\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. AI drives hyper-personalization<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9aeb9dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9aeb9dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69e5c0e\" data-id=\"69e5c0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b781fe0 elementor-widget elementor-widget-text-editor\" data-id=\"b781fe0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><a id=\"AI-drives-hyper-personalization\"><\/a>In 2022, online shoppers expect a highly-personalized approach from eCommerce brands. Almost <\/span><a href=\"https:\/\/www.epsilon.com\/us\/about-us\/pressroom\/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences\"><span style=\"font-weight: 400;\">80% <\/span><\/a><span style=\"font-weight: 400;\">of buyers are more likely to purchase from online stores that provide personalized customer experiences.<\/span><\/p><p><span style=\"font-weight: 400;\">With many touch points between buyers and eCommerce stores, the death of third-party cookies, and growing concerns about user privacy, providing the desired level of personalization becomes a major eCommerce challenge. Thus, AI-driven personalization tools and advanced data-storing technologies will be in high demand.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f280f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f280f1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-781b6c3d\" data-id=\"781b6c3d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5418710a elementor-widget elementor-widget-image\" data-id=\"5418710a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/03\/photo_4-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-17915\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Sunny Dhami, Vice President Product Marketing, Sinch<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-8f45f4a\" data-id=\"8f45f4a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3bea9867 elementor-widget elementor-widget-text-editor\" data-id=\"3bea9867\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote><p><span style=\"font-weight: 400;\">\u201cCustomers expect advanced personalization across the whole buyer journey. So, AI-driven personalization in all processes, whether it&#8217;s marketing, sales, or support and communications, will play a key role and help drive eCommerce.\u201d<\/span><\/p><\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-458c2154 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"458c2154\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-efbc45e\" data-id=\"efbc45e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28d81fb7 elementor-widget elementor-widget-image\" data-id=\"28d81fb7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/03\/photo_2-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-17913\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Tom Wenger, COO, AdAepex<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-7dc55b1f\" data-id=\"7dc55b1f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63e5b920 elementor-widget elementor-widget-text-editor\" data-id=\"63e5b920\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote><p><span style=\"font-weight: 400;\">\u201cOmnichannel and hyper-personalized customer experience and IoT will improve user experience resulting in more accurate consumer targeting across platforms as well as retailers.\u201d <\/span><\/p><\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c293d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c293d9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34e22b7\" data-id=\"34e22b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06133fa elementor-widget elementor-widget-spacer\" data-id=\"06133fa\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e8226c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e8226c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa5befa\" data-id=\"fa5befa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e89b756 elementor-widget elementor-widget-text-editor\" data-id=\"e89b756\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">AI offers online shoppers truly personalized experiences by analyzing their purchasing history and behavior. Thanks to it, AI-driven tools can alter storefronts or recommend suitable products for upselling.<\/span><\/p><p><span style=\"font-weight: 400;\">Leading marketplaces and online stores are already making the most of AI-based recommendations. Amazon shows an A+ example of this tactic. This retailer analyzes the on-site search and view history and offers complementary products.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0b6e373 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0b6e373\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93172d1\" data-id=\"93172d1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c64b89 elementor-widget elementor-widget-image\" data-id=\"6c64b89\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2346\" height=\"978\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/03\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2021-03-02-\u0432-17.29.07.png\" class=\"attachment-large size-large wp-image-12961\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-379c736 elementor-widget elementor-widget-heading\" data-id=\"379c736\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Adoption of mobile shopping grows<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3600a73 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3600a73\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ffa82e0\" data-id=\"ffa82e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa4eb26 elementor-widget elementor-widget-text-editor\" data-id=\"aa4eb26\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><a id=\"Adoption-of-mobile-shopping-grows\"><\/a>Mobile devices account for more than <\/span><a href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/\"><span style=\"font-weight: 400;\">half<\/span><\/a><span style=\"font-weight: 400;\"> of the internet traffic worldwide. Users employ their smartphones and tablets not only to browse through social media or chat on messaging apps. <\/span><span style=\"font-weight: 400;\">\u00a0A third<\/span><span style=\"font-weight: 400;\"> of consumers make purchasing decisions relying on the research conducted on mobile devices.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9da61ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9da61ae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4dacfca\" data-id=\"4dacfca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-364a1aa elementor-widget elementor-widget-accentphrase\" data-id=\"364a1aa\" data-element_type=\"widget\" data-widget_type=\"accentphrase.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"accent accent-size-small\">Almost 70% of shopping traffic and 57% of orders come from smartphones.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7313ce8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7313ce8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c9fef8\" data-id=\"6c9fef8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7319bf8 elementor-widget elementor-widget-text-editor\" data-id=\"7319bf8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Mobile commerce is particularly popular across the booming APAC region, where phones are often the only way to access the Internet.<\/span><\/p><p><span style=\"font-weight: 400;\">Thus, it&#8217;s crucial for eCommerce businesses to make their websites suitable for mobile users. Still, a whopping <\/span><a href=\"https:\/\/www.dynamicyield.com\/article\/50-most-important-dynamicyield-personalization-stats\/\"><span style=\"font-weight: 400;\">88%<\/span><\/a><span style=\"font-weight: 400;\"> of consumers find mobile shopping inconvenient. This leaves significant room for customer experience improvement. It may include speeding up the website load time, improving an interface, providing mobile-friendly payment options, and more.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef35495 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef35495\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e3a629\" data-id=\"0e3a629\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a60210 elementor-widget elementor-widget-heading\" data-id=\"7a60210\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Social commerce gets more popular<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3415ff6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3415ff6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e84f524\" data-id=\"e84f524\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65ae418 elementor-widget elementor-widget-text-editor\" data-id=\"65ae418\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><a id=\"Social-commerce-gets-more-popular\"><\/a>Half the world population \u2013 <\/span><a href=\"https:\/\/sendpulse.com\/support\/glossary\/social-media-marketing\"><span style=\"font-weight: 400;\">3.8 billion<\/span><\/a><span style=\"font-weight: 400;\"> people \u2013 use social networks daily. Better yet, <\/span><a href=\"https:\/\/blog.hootsuite.com\/social-media-trends\/\"><span style=\"font-weight: 400;\">43% <\/span><\/a><span style=\"font-weight: 400;\">of internet users research products to buy through social media. No wonder social networks will become one of the most effective eCommerce sales channels in 2022.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">One more consequence of growing mobile commerce adoption is the increasing share of the purchases made through social media in various countries.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5db331d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5db331d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a22a318\" data-id=\"a22a318\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65ef62a elementor-widget elementor-widget-accentphrase\" data-id=\"65ef62a\" data-element_type=\"widget\" data-widget_type=\"accentphrase.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"accent accent-size-small\">44% of customers aged 35-54 have purchased through social networks in India, 28% \u2013 in Australia, and 9% \u2013 in Japan.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-828ed47 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"828ed47\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-803cfc5\" data-id=\"803cfc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-483141b elementor-widget elementor-widget-text-editor\" data-id=\"483141b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Social media platforms actively implement new shopping opportunities. For instance, Facebook updated its Shops to let sellers create custom online stores without coding and natively promote them. Instagram has become one of the leaders in social commerce, offering the most robust set of shopping features.<\/span><\/p><p><span style=\"font-weight: 400;\">Modern social networks help\u00a0 eCommerce businesses create in-store experiences without spending a fortune with the livestream shopping. This unique format allows online stores to employ several trends simultaneously, as it can work at the intersection of social &amp; mobile shopping, creating in-store experiences, and influencer marketing.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dfacc30 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dfacc30\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f51af6\" data-id=\"9f51af6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b282531 elementor-widget elementor-widget-image\" data-id=\"b282531\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"805\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/03\/fb-ig-live-shopping-1024x805-1.jpg\" class=\"attachment-large size-large wp-image-17903\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7923452 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7923452\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0f913d\" data-id=\"b0f913d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e6f37d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e6f37d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33e10f9\" data-id=\"33e10f9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bdd969f elementor-widget elementor-widget-text-editor\" data-id=\"bdd969f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/wearebrain.com\/blog\/livestream-shopping-the-future-of-retail\/\">Image Source: WeAreBrain<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afb90fb elementor-widget elementor-widget-heading\" data-id=\"afb90fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. New payment options shape eCommerce<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ee3059 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ee3059\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6febc3\" data-id=\"b6febc3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-455912a elementor-widget elementor-widget-text-editor\" data-id=\"455912a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><a id=\"New-payment-options-shape-eCommerce\"><\/a>According to Statista, the most-used payment options today are digital and mobile wallets, as well as credit and debit cards. However, new payment methods are coming into play. One of the fastest-growing models is buy now, pay later. It allows customers to defer payments and lets online stores sell more, as buyers are not limited by the amount of money they have at the moment.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3839e0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3839e0d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa5cc86\" data-id=\"aa5cc86\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d92c6d4 elementor-widget elementor-widget-image\" data-id=\"d92c6d4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1430\" height=\"1250\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/03\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2021-12-17-\u0432-16.54.08.png\" class=\"attachment-large size-large wp-image-17904\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8847737 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8847737\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c06436\" data-id=\"6c06436\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-292943e elementor-widget elementor-widget-text-editor\" data-id=\"292943e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/www.statista.com\/statistics\/1111233\/payment-method-usage-transaction-volume-share-worldwide\/\">Image Source: Statista<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d24abb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d24abb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37b2aef\" data-id=\"37b2aef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1b63db elementor-widget elementor-widget-text-editor\" data-id=\"e1b63db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Another rising star is cryptocurrency. Some major companies, such as Tesla, PayPal, and Starbucks, allow customers to pay with Bitcoin. Amazon is also preparing to adopt cryptocurrency, so other eCommerce companies probably will follow its steps soon. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0779fac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0779fac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b915904\" data-id=\"b915904\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ccfc3f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8ccfc3f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-block-end:0;flex-grow:1;border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider--element-align-start .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-start .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-start .elementor-divider__element{margin-inline-start:0}.elementor-widget-divider--element-align-end .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-end .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-end .elementor-divider__element{margin-inline-end:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1fd5cf7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1fd5cf7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4446081\" data-id=\"4446081\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56a2bfc elementor-widget elementor-widget-text-editor\" data-id=\"56a2bfc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/affise.com\/ecommerce-trends-in-action\/\"><span style=\"font-weight: 400; font-size: 18pt;\">Download now: eCommerce Trends in Action Checklist<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dbce394 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dbce394\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b5e8d1\" data-id=\"1b5e8d1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-224a296 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"224a296\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70b8b88 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70b8b88\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-712fced\" data-id=\"712fced\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-422c109 elementor-widget elementor-widget-heading\" data-id=\"422c109\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. Ethical commerce becomes the new black<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f3284c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f3284c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa53891\" data-id=\"fa53891\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ab6cdf elementor-widget elementor-widget-text-editor\" data-id=\"9ab6cdf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><a id=\"Ethical-commerce-becomes-the-new-black\"><\/a>The concern about environmental and ethical problems is rising, so people aspire to be more aware of where they shop. <\/span><a href=\"https:\/\/www.nosto.com\/blog\/10-stats-consumers-sustainability-retail\/\"><span style=\"font-weight: 400;\">Half<\/span><\/a><span style=\"font-weight: 400;\"> of the consumers would like to see more sustainable fashion brands, and 75% want eCommerce brands to lessen packaging. <\/span><span style=\"font-weight: 400;\">Three quarters<\/span><span style=\"font-weight: 400;\"> of online shoppers even agree to pay more for environmentally friendly products and services. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-545b4103 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"545b4103\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-739ccebc\" data-id=\"739ccebc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f41d4d elementor-widget elementor-widget-image\" data-id=\"7f41d4d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/03\/photo_7-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-17918\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Alexandra Alves, AML Analyst, Solarisbank AG<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-1c3d535d\" data-id=\"1c3d535d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-317f76cc elementor-widget elementor-widget-text-editor\" data-id=\"317f76cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote><p><span style=\"font-weight: 400;\">\u201cIn 2022, eCommerce is going to focus on reducing the carbon footprint and single plastic packaging, offering customers the possibility to consume in a more environmentally-friendly way. The customer-centric approach has worked very well, but people are craving for some guilt-free consumption.\u201d<\/span><\/p><\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e24e1c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e24e1c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b4ce1e6\" data-id=\"b4ce1e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6501b9c elementor-widget elementor-widget-spacer\" data-id=\"6501b9c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e5988ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5988ee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-476405f\" data-id=\"476405f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cbdbf3e elementor-widget elementor-widget-text-editor\" data-id=\"cbdbf3e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To stay ahead of rivals, eCommerce businesses are trying to find more ways to become eco-friendly. For instance, Amazon launched a sustainability program, which includes achieving zero carbon emissions in twenty years and employing renewable energy.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Small eCommerce brands and online stores may state their eco-friendliness as well. They can reduce packaging, switch to biodegradable materials, reapproach delivery services to reduce carbon dioxide footprint or partner with nonprofits.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78eff65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78eff65\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f57dfb\" data-id=\"7f57dfb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85c1bd6 elementor-widget elementor-widget-heading\" data-id=\"85c1bd6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8. Marketplaces go head to head with D2C<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25b677b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25b677b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-044f58a\" data-id=\"044f58a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b144dd5 elementor-widget elementor-widget-text-editor\" data-id=\"b144dd5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: left;\">Half<span style=\"font-weight: 400;\"> of the global online sales occur on marketplaces, such as Amazon, Shopify, or eBay. Customers prefer these eCommerce platforms because they offer good product selection for low prices and come across as reliable retailers.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf1896e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf1896e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5015ef6\" data-id=\"5015ef6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24c0d12 elementor-widget elementor-widget-image\" data-id=\"24c0d12\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1378\" height=\"806\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/03\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2021-12-21-\u0432-12.02.54.png\" class=\"attachment-large size-large wp-image-17905\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7de49f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7de49f9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a03454a\" data-id=\"a03454a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a32a9d1 elementor-widget elementor-widget-text-editor\" data-id=\"a32a9d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Marketplaces have the necessary infrastructure to fulfill orders most effectively, making competition almost impossible for small eCommerce brands. Even the market leaders enter these platforms to increase their market share and reach new audiences.<\/span><\/p><p><span style=\"font-weight: 400;\">However, some believe that in 2022 customers&#8217; favor for marketplaces may take a U-turn. Rising concerns about unethical employee and partner treatment and poor customer experiences make some buyers detest marketplaces as well. The movement to support local businesses accrued in 2020 reinforces the desire to switch to direct-to-consumer shops.<\/span><\/p><p><span style=\"font-weight: 400;\">To win over customers, eCommerce retailers can lean on a human connection, as it becomes a new luxury during the pandemic. Thus, consider providing top-notch customer service with a personal touch. Another strategy to stick to is offering unique products \u2013 they are the primary reason to shop at independent eCommerce businesses for <\/span><a href=\"https:\/\/www.shopify.com\/enterprise\/blog\/global-ecommerce-statistics\"><span style=\"font-weight: 400;\">33%<\/span><\/a><span style=\"font-weight: 400;\"> of buyers.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53648e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53648e4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d159afc\" data-id=\"d159afc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b8baf4 elementor-widget elementor-widget-heading\" data-id=\"5b8baf4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">9. eCommerce requires new promotion strategies<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e7910b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9e7910b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-091fc68\" data-id=\"091fc68\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b9bf92 elementor-widget elementor-widget-text-editor\" data-id=\"0b9bf92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><a id=\"eCommerce-requires-new-promotion-strategies\"><\/a>Changes in the industry drive shifts in eCommerce business promotion. With the higher competition on the market, advertising costs have spiked. For instance, in November 2020 cost per click on Facebook <\/span><a href=\"https:\/\/bir.ch\/blog\/facebook-advertising-costs\/\"><span style=\"font-weight: 400;\">grew<\/span><\/a><span style=\"font-weight: 400;\"> up to $1.21. In 2022, the numbers will increase as more businesses prefer digital advertising to traditional channels, such as television.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In these conditions, online shops focus on finding new promotion channels \u2013 outcome-based and transparent. Considering this, performance and partner marketing become staples of eCommerce business promotion. By diversifying advertising channels and partnering with other businesses, bloggers, and opinion leaders, companies can multiply their brand awareness, build trust, acquire new customers, and so on.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-538f3465 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"538f3465\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-24a7e786\" data-id=\"24a7e786\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee0f349 elementor-widget elementor-widget-image\" data-id=\"ee0f349\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/03\/photo_1-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-17912\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Ako Gurjinyan, CEO, AppricotAds<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-6b6bb453\" data-id=\"6b6bb453\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a5a5709 elementor-widget elementor-widget-text-editor\" data-id=\"2a5a5709\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote><p><span style=\"font-weight: 400;\">\u201c<\/span><span style=\"font-weight: 400;\">eCommerce is one of the verticals that adopt partner and performance marketing willingly. eCommerce businesses seek reliable and outcome-based promotional methods, which leads to the growing popularity of CPL campaigns. Moreover, this channel&#8217;s becoming more secure &#8211; due to development of anti-fraud solutions, we will observe fraud level cut too by the end of 2022.<\/span><span style=\"font-weight: 400;\">\u201d<\/span><\/p><\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e8d95d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8d95d6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea309f0\" data-id=\"ea309f0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52b05aa elementor-widget elementor-widget-spacer\" data-id=\"52b05aa\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7cb6743 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7cb6743\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7bc2cc3\" data-id=\"7bc2cc3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddffa30 elementor-widget elementor-widget-heading\" data-id=\"ddffa30\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">10. Brands strive to improve delivery<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c1fbb1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c1fbb1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a224b4\" data-id=\"6a224b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dcf9dce elementor-widget elementor-widget-text-editor\" data-id=\"dcf9dce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><a id=\"Brands-strive-to-improve-delivery\"><\/a>According to the <\/span><a href=\"https:\/\/www.loqate.com\/en-gb\/ebooks-and-reports\/fixing-failed-deliveries\/\"><span style=\"font-weight: 400;\">Loqate report<\/span><\/a><span style=\"font-weight: 400;\">, a stunning 99% of retailers failed deliveries of some online orders. This makes shipping one of the biggest pain points in eCommerce. Retailers know \u2013 those who can provide the flawless quality of delivery will thrive.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c2b391f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c2b391f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3c911686\" data-id=\"3c911686\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7769894b elementor-widget elementor-widget-image\" data-id=\"7769894b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/03\/photo_2-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-17913\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Tom Wenger, COO, AdAepex<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-29c95dc5\" data-id=\"29c95dc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-452e4a1b elementor-widget elementor-widget-text-editor\" data-id=\"452e4a1b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote><p><span style=\"font-weight: 400;\">\u201cNeed for better delivery logistics is already taking place, so eCommerce businesses will double down on improving shipping quality. Advanced delivering processes and logistics will be fully functional across tier 1 countries by 2022, and beyond for the rest of the world.\u201d<\/span><\/p><\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-08e67be elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"08e67be\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a545842\" data-id=\"a545842\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4a0b0d elementor-widget elementor-widget-spacer\" data-id=\"a4a0b0d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c52ce50 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c52ce50\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c653a2d\" data-id=\"c653a2d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-964174e elementor-widget elementor-widget-text-editor\" data-id=\"964174e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Quality and cheap (or, better, free) delivery may become a significant competitive advantage. To lessen shipping time and cost, many eCommerce businesses will employ modern technology \u2013 special robots and drones. They can be especially valuable for delivering orders locally. Many non-eCommerce companies, such as Domino&#8217;s, already use this technology.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ef5f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ef5f1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f48a44\" data-id=\"6f48a44\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7abf4e elementor-widget elementor-widget-heading\" data-id=\"a7abf4e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">11. \u0421onversational commerce becomes all the rage<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56abb94 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56abb94\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f932de\" data-id=\"1f932de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e46c108 elementor-widget elementor-widget-text-editor\" data-id=\"e46c108\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><a id=\"conversational-commerce-becomes-all-the-rage\"><\/a>Conversational commerce has been around for quite a while \u2013 the term itself was coined in 2015. However, with a growing trend towards exceptional customer service across various touchpoints, it will continue to see the rise in 2022.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-452e818d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"452e818d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-11c6dcdf\" data-id=\"11c6dcdf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d230a4 elementor-widget elementor-widget-image\" data-id=\"6d230a4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/03\/photo_4-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-17915\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Sunny Dhami, Vice President Product Marketing, Sinch<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-48bee30c\" data-id=\"48bee30c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7963092a elementor-widget elementor-widget-text-editor\" data-id=\"7963092a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote><p><span style=\"font-weight: 400;\">\u201cBusinesses that can provide key information to customers when needed will win. To make it possible, eCommerce will leverage chatbots with a seamless transition to live agents. The key is to be able to offer the same level of service across various channels, not only web chat.\u201d<\/span><\/p><\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f6febbd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f6febbd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b850cc\" data-id=\"0b850cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b17a19 elementor-widget elementor-widget-spacer\" data-id=\"3b17a19\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6796a73 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6796a73\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c32550\" data-id=\"5c32550\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51c0887 elementor-widget elementor-widget-text-editor\" data-id=\"51c0887\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In these conditions, the role of sales agents and associates will evolve from simply selling products like two decades ago to communicating with potential customers across channels and supporting their eCommerce journey.<\/span><\/p><p><span style=\"font-weight: 400;\">One of the main sub-trends is providing access to sales agents via video during the sales and checkout process. This practice allows online stores to leverage exceptional customer experience and visual commerce at the same time. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-09e2bdd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09e2bdd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d366ad\" data-id=\"5d366ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7d444d elementor-widget elementor-widget-heading\" data-id=\"a7d444d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">12. eCommerce adopts NFT<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f00855d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f00855d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4371441\" data-id=\"4371441\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5eef4bf elementor-widget elementor-widget-text-editor\" data-id=\"5eef4bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><a id=\"eCommerce-adopts-NFT\"><\/a>Today, non-fungible tokens, or NFTs, are all the rage. These blockchain-based digital tokens don\u2019t have physical forms, which makes each of them unique. And this uniqueness allows content creators to charge unprecedented amounts of money for NFTs. eCommerce businesses can benefit from this new technology as well.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b629e41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b629e41\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-39e040d9\" data-id=\"39e040d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bab5ffd elementor-widget elementor-widget-image\" data-id=\"bab5ffd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/03\/photo_5-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-17916\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Nissan Lavi, THING OR TWO LTD, Co Founder<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-454ec90d\" data-id=\"454ec90d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408becd7 elementor-widget elementor-widget-text-editor\" data-id=\"408becd7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote><p><span style=\"font-weight: 400;\">\u201c2022 will be the year of NFT eCommerce, as shopping is gradually moving from reality to the virtual world. Employing NFTs also means less shipping costs or returns for the eCommerce companies.\u201d <\/span><\/p><\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae27b54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae27b54\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b21653b\" data-id=\"b21653b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ec09d2 elementor-widget elementor-widget-spacer\" data-id=\"4ec09d2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a20475 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a20475\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d9f4ac\" data-id=\"7d9f4ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4973db elementor-widget elementor-widget-text-editor\" data-id=\"b4973db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The perspective of cutting some costs seems alluring, but how exactly can eCommerce use NFTs? First of all, businesses can replenish the product line with digital collectibles, such as artwork pieces.<\/span><\/p><p><span style=\"font-weight: 400;\">Another way is to couple tangible goods with NFTs. For instance, eCommerce brands can sell apparel with a designer\u2019s signature in NFT. This move lets them prove the exclusivity of the piece, which consequently increases the value and the price of the product.<\/span><\/p><p><span style=\"font-weight: 400;\">One more tactic is to use NFTs in a more practical way. Thanks to blockchain technology at its core, NFT allows securely storing various information. It makes NFT a more advanced substitute for UPC and SKU and allows better data tracking. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-349dea4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"349dea4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ed2edb\" data-id=\"2ed2edb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb2482d elementor-widget elementor-widget-heading\" data-id=\"cb2482d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">13. Subscription services are on the rise<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0a52c49 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a52c49\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-09fa618\" data-id=\"09fa618\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b708d29 elementor-widget elementor-widget-text-editor\" data-id=\"b708d29\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><a id=\"Subscription-services-are-on-the-rise\"><\/a>It&#8217;s hard to call the rise of subscription services an emerging trend since it&#8217;s been around for at least a decade. However, lately, it started to experience rapid growth \u2013 during just 2020, subscription economics has increased by <\/span><a href=\"http:\/\/info.zuora.com\/rs\/602-QGZ-447\/images\/Zuora_SEI_Report_2021.pdf\"><span style=\"font-weight: 400;\">21%<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37f049e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37f049e6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-675fb5a3\" data-id=\"675fb5a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6befae54 elementor-widget elementor-widget-image\" data-id=\"6befae54\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/03\/photo_3-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-17914\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Bri Adams, CS Manager, ChurnZero<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-77bc4358\" data-id=\"77bc4358\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-759277fb elementor-widget elementor-widget-text-editor\" data-id=\"759277fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote><p><span style=\"font-weight: 400;\">\u201c2022 will see an increase in eCommerce subscriptions \u2013 think &#8220;hot sauce of the month&#8221; or monthly dog toys.\u201d<\/span><\/p><\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f6aa56c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f6aa56c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-deb322a\" data-id=\"deb322a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47a6674 elementor-widget elementor-widget-spacer\" data-id=\"47a6674\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27a8090 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27a8090\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3cefb5\" data-id=\"e3cefb5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57cee45 elementor-widget elementor-widget-text-editor\" data-id=\"57cee45\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The primary sector to benefit from this trend is Saas commerce in B2B and B2C environments. However, eCommerce selling more traditional tangible goods can also employ this model. For example, an online pet shop can offer its customers to subscribe to monthly delivery and get dog food for a lower price than a one-off purchase. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f7d1e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f7d1e4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-912131c\" data-id=\"912131c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fc5cd9 elementor-widget elementor-widget-heading\" data-id=\"7fc5cd9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">To Sum Up<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4aa32c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4aa32c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f98b427\" data-id=\"f98b427\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cea0d11 elementor-widget elementor-widget-text-editor\" data-id=\"cea0d11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In 2022, the eCommerce industry will become more sophisticated. Increasing customer demand for personalization underlies the further implementation of artificial intelligence and the complication of data management.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Online shoppers expect to get seamless multichannel experience with stores. Thus, eCommerce brands have to apply new technologies, add extra payment options, and present themselves on various platforms. Online stores have to offer an excellent user experience, pay attention to sustainability, and explore new, more transparent, and outcome-based promotional methods to hook customers. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe63437 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe63437\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be77e37\" data-id=\"be77e37\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-830a06d elementor-widget elementor-widget-request-free-trial\" data-id=\"830a06d\" data-element_type=\"widget\" data-widget_type=\"request-free-trial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"article__wrapper\">\n            <div class=\"request-phrase\">\n                <p class=\"request-phrase__text\"><p><span style=\"font-size: 14pt;\">We turned this article into a <\/span><strong><span style=\"font-size: 14pt;\">short actionable checklist. <\/span><\/strong><span style=\"font-size: 14pt;\">Download it, <\/span><span style=\"font-size: 14pt;\">to keep the <strong>main eCommerce trends<\/strong> at hand.<\/span><\/p><\/p>\n                <p>\n                    <a href=\"https:\/\/affise.com\/ecommerce-trends-in-action\/\" >\n                        <button class=\"request-phrase__button\">\n                            Grab your checklist                        <\/button>\n                    <\/a>\n                <\/p>\n            <\/div>\n        <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We examined main eCommerce statistics and interviewed 20+ experts to learn what trends will shape the industry in 2022. Read on to get the overview of each trend and actionable advice on implementing them. Get the trends as a concise checklist Get your checklist \u2192 The main eCommerce trends to watch in 2022: Competition continues [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":17920,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[51],"tags":[183],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2022 eCommerce Trends: What\u2019s Changing Online<\/title>\n<meta name=\"description\" content=\"From virtual try-ons to crypto checkout\u2014explore key eCommerce shifts in 2022 driven by tech, personalization, and global reach.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/13-ecommerce-trends-to-watch-in-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Future of eCommerce \u2013 13 Trends to Watch in 2022\" \/>\n<meta property=\"og:description\" content=\"eCommerce is an enticing business vertical with rapidly increasing competition. 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