{"id":13049,"date":"2021-03-18T12:21:42","date_gmt":"2021-03-18T09:21:42","guid":{"rendered":"https:\/\/affise.com\/?p=13049"},"modified":"2025-09-18T19:02:04","modified_gmt":"2025-09-18T16:02:04","slug":"9-successful-practi%d1%81es-in-b2b-partner-marketing","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/9-successful-practi%d1%81es-in-b2b-partner-marketing\/","title":{"rendered":"B2B Partner Marketing Best Practices"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13049\" class=\"elementor elementor-13049\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6760d3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6760d3f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba80ff5\" data-id=\"ba80ff5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db43617 elementor-widget elementor-widget-text-editor\" data-id=\"db43617\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Wager, you\u2019ve heard about brands collaborating with celebrities or encountered affiliate marketing ads in your favorite blogs. Such co-marketing partnerships are a perfect way to boost brand awareness, reach new audiences, and achieve multiple business objectives. No wonder companies in the B2C sector love partner marketing so much.<\/span><\/p><p><span style=\"font-weight: 400;\">B2B companies may benefit from implementing partnerships into their marketing strategy as well. In this article, we\u2019ll unpack nine best practices in B2B partner marketing, which can take your business to the next level. Let\u2019s get started.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea6cdf3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea6cdf3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-07efbe4\" data-id=\"07efbe4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d646594 elementor-widget elementor-widget-heading\" data-id=\"d646594\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Choose Types of Partner Marketing to Start with<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a8ff295 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a8ff295\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76135d8\" data-id=\"76135d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83e0dc1 elementor-widget elementor-widget-text-editor\" data-id=\"83e0dc1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Partner marketing is a complex field, which encompasses a bundle of different strategies and types. To familiarize you with all of them we have all types of partner marketing explained in a <\/span><a href=\"https:\/\/affise.com\/blog\/partner-marketing-guide\/\"><span style=\"font-weight: 400;\">separate article.<\/span><\/a><span style=\"font-weight: 400;\"> Most of them can be used both in B2C and B2B partner marketing.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As <\/span><span style=\"font-weight: 400;\">digital marketing<\/span><span style=\"font-weight: 400;\"> and the share of online transactions grow, you may want to implement affiliate marketing into your strategy. Thanks to the popularity with eCommerce businesses, this type of marketing is believed to be more suitable for the B2C sector. Nonetheless, <\/span><span style=\"font-weight: 400;\">B2B companies<\/span><span style=\"font-weight: 400;\"> willingly employ affiliate marketing, as it provides a high degree of control over their <\/span><span style=\"font-weight: 400;\">channel partners<\/span><span style=\"font-weight: 400;\">\u2019 actions and ensures flexibility.<\/span><\/p><p><span style=\"font-weight: 400;\">Begin with creating your affiliate marketing program \u2014 our <\/span><a href=\"https:\/\/affise.com\/blog\/how-to-create-an-affiliate-program\/\"><span style=\"font-weight: 400;\">tips will help you get off the ground<\/span><\/a><span style=\"font-weight: 400;\">. To make your program more enticing for B2B marketing partners, boost their motivation to drive better results with additional <\/span><a href=\"https:\/\/affise.com\/blog\/category\/updates\/introducing-tiered-commission\/\"><span style=\"font-weight: 400;\">bonuses<\/span><\/a><span style=\"font-weight: 400;\">. Be sure to provide your affiliates with thorough marketing collateral, additional training, access to useful tools, etc.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6468932 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6468932\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e7bc78\" data-id=\"4e7bc78\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c56c5e elementor-widget elementor-widget-image\" data-id=\"7c56c5e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"852\" height=\"348\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/03\/12.png\" class=\"attachment-large size-large wp-image-13074\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5217dfd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5217dfd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a451a0a\" data-id=\"a451a0a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae507e6 elementor-widget elementor-widget-heading\" data-id=\"ae507e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Set Your B2B Partner Marketing Goals<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6182f09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6182f09\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f86fa7\" data-id=\"8f86fa7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02d7198 elementor-widget elementor-widget-text-editor\" data-id=\"02d7198\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To be effective and drive impressive results, your B2B partner marketing needs the right goals. Try to think them through thoroughly and align them with your business metrics.<\/span><\/p><p><span style=\"font-weight: 400;\">When your B2B partner marketing goals are formed, you need to set easily measurable KPIs. To come up with them, you can lean on your own previous experience or benchmark your B2B partner marketing goals against the key performance indicators your adversaries use.<\/span><\/p><p><span style=\"font-weight: 400;\">Depending on your business and current marketing strategy you goals can look like that:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66801d67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66801d67\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58b348ba\" data-id=\"58b348ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-657059ba elementor-widget elementor-widget-text-editor\" data-id=\"657059ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"arrow-list\"><li><span style=\"font-weight: 400; color: #000000; font-size: 12pt;\"><span style=\"font-weight: 400;\">Increase leads or sales from a specific partnership channel by X%;<\/span><\/span><\/li><li><span style=\"font-weight: 400; color: #000000; font-size: 12pt;\">Increase leads or sales in s specific GEO by X%;<\/span><\/li><li><span style=\"font-weight: 400; color: #000000; font-size: 12pt;\">Generate a minimum of X amount of revenue with the partner program in a given period of time;<\/span><\/li><li><span style=\"font-weight: 400; color: #000000; font-size: 12pt;\">Acquire at least X new customers\/qualified leads through the partnership in a given period of time;<\/span><\/li><li><span style=\"font-weight: 400; color: #000000; font-size: 12pt;\">Increase website visitors by X%;<\/span><\/li><li><span style=\"font-weight: 400; color: #000000; font-size: 12pt;\">Increase social media engagement and amount of followers by X%.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0fa6228 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0fa6228\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7fbf090\" data-id=\"7fbf090\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f08ee4 elementor-widget elementor-widget-heading\" data-id=\"2f08ee4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Measure Your Marketing Partnerships Right<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5041578 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5041578\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd54fcf\" data-id=\"cd54fcf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3956321 elementor-widget elementor-widget-text-editor\" data-id=\"3956321\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Thanks to various and ubiquitous tools, <\/span><span style=\"font-weight: 400;\">marketing teams<\/span><span style=\"font-weight: 400;\"> can obtain any possible marketing performance information. And that\u2019s where the trouble begins, as the majority of services show too many, sometimes unstructured <\/span><span style=\"font-weight: 400;\">metrics<\/span><span style=\"font-weight: 400;\">. Many of them tell you nothing about the real efficiency of your <\/span><span style=\"font-weight: 400;\">partner marketing efforts<\/span><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">One of the ongoing B2B marketing trends is getting rid of the vanity metrics and focusing on the meaningful ones. Affise <\/span><a href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-statistics-design\/\"><span style=\"font-weight: 400;\">statistics design<\/span><\/a><span style=\"font-weight: 400;\"> even allows users to customize layout, implement custom formula, and<\/span> <span style=\"font-weight: 400;\">do the necessary calculations without leaving the platform.This strategy not only helps you avoid wasting tons of time on the data assessment but also protects you from drawing wrong conclusions.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To employ this trend, concentrate on the <\/span><span style=\"font-weight: 400;\">metrics<\/span><span style=\"font-weight: 400;\"> that correlate with your <\/span><span style=\"font-weight: 400;\">partner marketing<\/span><span style=\"font-weight: 400;\"> objectives. Impressions can be good as long as your goal is to boost our brand awareness. However, if you wish to increase sales or revenue, stick to the <\/span><span style=\"font-weight: 400;\">metrics<\/span><span style=\"font-weight: 400;\"> that correlate with your <\/span><span style=\"font-weight: 400;\">sales team<\/span><span style=\"font-weight: 400;\"> performance and the company bottom line; they are conversions, order value, customer lifetime value, and so on.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1bdfec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1bdfec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9bfdcdc\" data-id=\"9bfdcdc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97a0a78 elementor-widget elementor-widget-image\" data-id=\"97a0a78\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"852\" height=\"348\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/03\/3.png\" class=\"attachment-large size-large wp-image-13075\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-650d592 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"650d592\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-90671f5\" data-id=\"90671f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a17200 elementor-widget elementor-widget-heading\" data-id=\"4a17200\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Launch a Partner Portal<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d761ddc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d761ddc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf498b7\" data-id=\"cf498b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac4c7fa elementor-widget elementor-widget-text-editor\" data-id=\"ac4c7fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If your B2B <\/span><span style=\"font-weight: 400;\">partner marketing<\/span><span style=\"font-weight: 400;\"> involves numerous partnerships and plays an important role in your marketing strategy, think about launching a <\/span><span style=\"font-weight: 400;\">partner portal<\/span><span style=\"font-weight: 400;\">. Such a partner <\/span><span style=\"font-weight: 400;\">ecosystem<\/span><span style=\"font-weight: 400;\"> allows your partners to access the information about your products and services, download marketing materials and document <\/span><span style=\"font-weight: 400;\">templates<\/span><span style=\"font-weight: 400;\">, use CRM, get the support and training they need or learn about new offers.<\/span><\/p><p><span style=\"font-weight: 400;\">A rule of thumb here is to build a partner portal as if it was for potential customers. You may stick to the principles below.\u00a0<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Provide seamless user experience. <\/b><span style=\"font-weight: 400;\">Support a connection with your partners across all touch points.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Make navigation on your partner portal easy.<\/b><span style=\"font-weight: 400;\"> B2B partners should be able to find everything they need in a couple of clicks.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use a data-driven approach. <\/b><span style=\"font-weight: 400;\">You need to track your partner portal key performance indicators. It&#8217;s always a good idea to know what content and parts of the website perform best.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Employ enticing design. <\/b><span style=\"font-weight: 400;\">Make your website good-looking without losing functionality.\u00a0<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">Some of the functions of a <\/span><span style=\"font-weight: 400;\">partner portal<\/span><span style=\"font-weight: 400;\"> may be performed by your B2B <\/span><span style=\"font-weight: 400;\">partner management<\/span><span style=\"font-weight: 400;\"> or marketing software solution. For instance, Affise lets its users keep marketing materials inside the platform, notify publishers about new offers instantly, and so on.<\/span><\/p><p><strong><a href=\"https:\/\/affise.com\/blog\/how-to-create-a-partner-portal\/\">Read more about launching a partner portal in our guide<\/a><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bb3360f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bb3360f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f330f6\" data-id=\"6f330f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34f9d55 elementor-widget elementor-widget-heading\" data-id=\"34f9d55\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Create Quality Content for Your Partner Marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29cf8d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29cf8d1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac31f9c\" data-id=\"ac31f9c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7f741b elementor-widget elementor-widget-text-editor\" data-id=\"e7f741b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As the decision-making process in B2B relies on rational thinking and implies many people involved, <\/span><span style=\"font-weight: 400;\">content marketing<\/span><span style=\"font-weight: 400;\"> becomes a crucial component of a <a href=\"https:\/\/affise.com\/blog\/partner-marketing-guide\/\" target=\"_blank\" rel=\"noopener\">partner<\/a><\/span><span style=\"font-weight: 400;\"> marketing plan<\/span><span style=\"font-weight: 400;\">. Meanwhile, over <\/span><a href=\"https:\/\/afluentvision.com\/2018-state-of-partner-marketing\/\"><span style=\"font-weight: 400;\">50%<\/span><\/a><span style=\"font-weight: 400;\"> of partners find materials their vendors share to be mediocre or worse. Providing partners with poorly crafted content may result in low conversions and sales.<\/span><\/p><p><span style=\"font-weight: 400;\">Though crafting quality content takes time and effort, it&#8217;s definitely worth it. Well-thought-through materials help keep your brand <\/span><span style=\"font-weight: 400;\">messaging<\/span><span style=\"font-weight: 400;\"> consistent, educate <\/span><span style=\"font-weight: 400;\">new partners<\/span><span style=\"font-weight: 400;\"> about your brand, drive\u00a0 higher sales, and more. To achieve the possible results, remember to provide your partners with materials for each stage of the <\/span><span style=\"font-weight: 400;\">sales funnel<\/span><span style=\"font-weight: 400;\">.<\/span><\/p><p><strong><a href=\"https:\/\/affise.com\/blog\/build-affiliate-marketing-sales-funnel\/\">How to Build a Powerful Affiliate Marketing Sales Funnel<\/a><\/strong><\/p><p><span style=\"font-weight: 400;\">When a prospect gets to know your brand at the top stages, your task is to convince them that you know how to tackle their issues. Offer educational content that proves your expertise and helps potential customers solve their problems. You can employ downloadable content to provoke lead generation.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">While your leads are going through the middle part of the sales funnel, boost their interest in your products and services with marketing materials. Here is when detailed product information, white papers, and webinars will come in handy.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">At the bottom of the funnel, you need to nudge your leads towards a purchase. So, opt for special offers, data-heavy case studies, B2B customer testimonials, and other types of content that make you stand out from competitors.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As your <\/span><span style=\"font-weight: 400;\">marketers<\/span><span style=\"font-weight: 400;\"> know your product and potential buyers&#8217; needs best, it\u2019s crucial to provide your partners with <\/span><span style=\"font-weight: 400;\">marketing resources<\/span><span style=\"font-weight: 400;\"> for each of the stages above. This move lets them market your products more effectively and drive higher conversion rates.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6dd8167 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6dd8167\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c606575\" data-id=\"c606575\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-09956e6 elementor-widget elementor-widget-image\" data-id=\"09956e6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1704\" height=\"1226\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/03\/Frame-16.png\" class=\"attachment-large size-large wp-image-13070\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-211cbec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"211cbec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d531887\" data-id=\"d531887\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc9fdd1 elementor-widget elementor-widget-heading\" data-id=\"fc9fdd1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Be Creative with your B2B Partner Marketing Activitie<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c6e7b79 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6e7b79\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e502b5\" data-id=\"3e502b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb997c5 elementor-widget elementor-widget-text-editor\" data-id=\"bb997c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When talking about&nbsp;<\/span><a href=\"https:\/\/affise.com\/blog\/beyond-impressions-how-b2b-performance-marketing-delivers-measurable-results\/\" target=\"_blank\">B2B marketing<\/a><span style=\"font-weight: 400;\">, we often imagine something reserved. The campaigns most B2B companies create are so serious that you can die of boredom. However, behind businesses stand people who long for fun and entertainment. Try to hook them with creative marketing initiatives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get a dose of inspiration, look at Magento\u2019s digital marketing campaign named \u201cWho killed Mr. Profits?\u201d. Instead of simply listing the features that ruin eCommerce businesses\u2019 profits, the company created a well-designed enthralling whodunit with a victim, detective, and suspects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This B2B <\/span><span style=\"font-weight: 400;\">content marketing campaign<\/span><span style=\"font-weight: 400;\"> came in numerous formats, including <\/span><span style=\"font-weight: 400;\">social media<\/span><span style=\"font-weight: 400;\"> posts, <\/span><span style=\"font-weight: 400;\">landing pages<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">white papers<\/span><span style=\"font-weight: 400;\">, infographics, and <\/span><span style=\"font-weight: 400;\">webinars<\/span><span style=\"font-weight: 400;\">. To embrace all segments of its <\/span><span style=\"font-weight: 400;\">target audience<\/span><span style=\"font-weight: 400;\">, Magento crafted two versions of \u201cWho killed Mr. Profits?\u201d in different backgrounds. One of them concentrates on the challenges enterprises face, and the other focuses on growing businesses&#8217; needs.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0762d9a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0762d9a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a71a48\" data-id=\"1a71a48\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-103c3a9 elementor-widget elementor-widget-image\" data-id=\"103c3a9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2140\" height=\"1573\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/03\/best-practices.png\" class=\"attachment-large size-large wp-image-13050\" alt=\"best practi\u0441es in b2b partner marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-87f1c5a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"87f1c5a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a86ce4\" data-id=\"1a86ce4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e062be elementor-widget elementor-widget-heading\" data-id=\"2e062be\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Employ Various Traffic Sources for Your Partner Marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6340e37 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6340e37\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d241ba\" data-id=\"6d241ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d78f81 elementor-widget elementor-widget-text-editor\" data-id=\"8d78f81\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A modern B2B company needs strong online presence and multiple traffic sources for its partner marketing campaigns. To get the most out of your marketing strategy, you may employ the following tactics:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a21b538 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a21b538\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12d1b42b\" data-id=\"12d1b42b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ae24f8b elementor-widget elementor-widget-text-editor\" data-id=\"7ae24f8b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"arrow-list\"><li><span style=\"font-weight: 400; color: #000000;\"><strong>Search engine optimization (SEO)<\/strong> to improve your SERP rankings organically;<\/span><\/li><li><span style=\"font-weight: 400; color: #000000;\"><strong>Pay-per-click (PPC) advertising<\/strong>, or paid promotion in SERP to get results faster;<\/span><\/li><li><span style=\"font-weight: 400; color: #000000;\"><strong>Content marketing\u00a0and blogging<\/strong> to educate potential customers about your products or services;<\/span><\/li><li><span style=\"font-weight: 400; color: #000000;\"><strong>Social media marketing<\/strong> to built a tight-knit community around your brand;<\/span><\/li><li><span style=\"font-weight: 400;\"><span style=\"color: #000000;\"><strong>Email marketing<\/strong> to nurture leads and retain customers<\/span>.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a395406 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a395406\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b42dde\" data-id=\"4b42dde\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ead2fc elementor-widget elementor-widget-text-editor\" data-id=\"4ead2fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">All of these marketing channels combined work magic for your partner marketing traffic, customer acquisition, conversion rates, and ROI. To achieve the best results and learn more, read our <\/span><a href=\"https:\/\/affise.com\/blog\/affiliate-traffic\/\"><span style=\"font-weight: 400;\">article about top partner marketing traffic sources for 2021<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d6a423 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d6a423\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-14b7a1d\" data-id=\"14b7a1d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75652c3 elementor-widget elementor-widget-heading\" data-id=\"75652c3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Partner with Other Tech Solutions to Provide the Best User Experience<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-651a1c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"651a1c4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ebff2a4\" data-id=\"ebff2a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8c7f85 elementor-widget elementor-widget-text-editor\" data-id=\"a8c7f85\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The following B2B partner marketing practice is perfect for SaaS businesses. Whatever market niche you work in, your customers probably use several software solutions at a time. Thanks to integrations with other tools, you can kill two birds with one stone.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">First, you can make your SaaS product more convenient for clients, which leads to an increased customer lifetime value and a spike of word-of-mouth recommendations. Second, you can create hype around the integration, increase brand awareness, and reach a broader audience.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Affise employs this partner marketing practice constantly. We support integrations with numerous fraud-preventing, analytics, marketing, and other tools. Recently, <\/span><a href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-bi-integrates-with-appsflyer-pull-api\/\"><span style=\"font-weight: 400;\">we\u2019ve launched the integration with AppsFlyer<\/span><\/a><span style=\"font-weight: 400;\">, so now our customers can access their AppsFlyer data inside Affise dashboard.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a4fd603 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a4fd603\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d246fa6\" data-id=\"d246fa6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a07f89 elementor-widget elementor-widget-image\" data-id=\"7a07f89\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"852\" height=\"348\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/03\/3-2.png\" class=\"attachment-large size-large wp-image-13076\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3da7c02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3da7c02\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c77c37c\" data-id=\"c77c37c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff94fe9 elementor-widget elementor-widget-heading\" data-id=\"ff94fe9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Find a Perfect B2B Partner Marketing Software<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6dbfc1c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6dbfc1c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc0f5af\" data-id=\"bc0f5af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34a4175 elementor-widget elementor-widget-text-editor\" data-id=\"34a4175\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Whatever type of partner marketing you stick to, it requires meticulous management. The right software solution will help you <\/span><a href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-reach-where-brands-and-agencies-partner-up\/\"><span style=\"font-weight: 400;\">find partners<\/span><\/a><span style=\"font-weight: 400;\">, track your B2B marketing results, analyze campaigns&#8217; performance and maintain partner relationships effectively. To find the best option for you, pay attention to the following features of your partner marketing software.\u00a0<\/span><\/p><ul><li style=\"list-style-type: none;\"><ul style=\"list-style-type: disc;\"><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Routine tasks automation and partnership management. <\/b><span style=\"font-weight: 400;\">Marketing teams often have a lack of resources on expanding networks and handling partner relationships. The B2B partner marketing software should allow them to automate repetitive tasks, such as partner communication, opening offers to publishers, invoice generation and so on.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Data collection and robust analytics.<\/b><span style=\"font-weight: 400;\"> Monitoring your partner marketing program&#8217;s performance is crucial, so your software must be able to collect all the necessary data and provide you with robust and comprehensive analytics.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Billing and accounting opportunities. <\/b><span style=\"font-weight: 400;\">Look for a partner marketing software solution that can generate invoices automatically, simplify payouts to your partners, and take care of other financial aspects of partnerships.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fraud prevention component. <\/b><span style=\"font-weight: 400;\">Fraud is a serious problem in partner marketing. Your software should protect your partnerships and offer click-level fraud prevention, traffic quality regulation, and <\/span><a href=\"https:\/\/affise.com\/blog\/prevent-fraud-in-affiliate-marketing\/\"><span style=\"font-weight: 400;\">other features<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customization options.<\/b><span style=\"font-weight: 400;\"> B2B partner marketing often requires multiple integrations and interactions between various types of software. So, a solution for partnerships should support integrations with various services and have a feature-rich API.\u00a0<\/span><\/li><\/ul><\/li><\/ul><p><span style=\"font-weight: 400;\">You can find all the features listed above in Affise. If you&#8217;re looking for a reliable and effective software solution to manage your partnerships, give our partner marketing platform a try.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-743b00b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"743b00b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e472005\" data-id=\"e472005\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41b67ba elementor-widget elementor-widget-heading\" data-id=\"41b67ba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wrapping Up<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b043f68 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b043f68\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5759b2f\" data-id=\"5759b2f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-920881f elementor-widget elementor-widget-text-editor\" data-id=\"920881f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It&#8217;s just a tiny part of partnership marketing best practices you can adopt for your B2B company. However, with these tactics at hand, you can take a jumpstart in partner marketing and get great results.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To reinforce your B2B partner marketing strategy, follow our <\/span><a href=\"https:\/\/affise.com\/blog\/benefit-from-partner-program\/\"><span style=\"font-weight: 400;\">guide on how to get the most out of your partner program<\/span><\/a><span style=\"font-weight: 400;\">. It will lead you through four simple steps to improve your partner marketing outcomes.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e593fee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e593fee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7bca4c3\" data-id=\"7bca4c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d9b068 elementor-widget elementor-widget-request-free-trial\" data-id=\"0d9b068\" data-element_type=\"widget\" data-widget_type=\"request-free-trial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"article__wrapper\">\n            <div class=\"request-phrase\">\n                <p class=\"request-phrase__text\">Your company is looking for <strong>a full technology stack<\/strong> to manage partner marketing? Try\u00a0<strong><b>Affise\u00a0<\/b><\/strong>today!<\/p>\n                <p>\n                    <a href=\"https:\/\/affise.com\/contact-us\/\" >\n                        <button class=\"request-phrase__button\">\n                            Request Free Trial                        <\/button>\n                    <\/a>\n                <\/p>\n            <\/div>\n        <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Wager, you\u2019ve heard about brands collaborating with celebrities or encountered affiliate marketing ads in your favorite blogs. Such co-marketing partnerships are a perfect way to boost brand awareness, reach new audiences, and achieve multiple business objectives. No wonder companies in the B2C sector love partner marketing so much. B2B companies may benefit from implementing partnerships [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":13057,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[51],"tags":[182,190],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B2B Partner Marketing: 9 Proven Strategies for Growth<\/title>\n<meta name=\"description\" content=\"Boost B2B partner marketing with smart goals, portals, quality content &amp; tracking. Explore 9 proven practices to scale success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/9-successful-practi%d1%81es-in-b2b-partner-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 Best Practi\u0441es in B2B Partner Marketing\" \/>\n<meta property=\"og:description\" content=\"Partnerships are a perfect way to achieve multiple business objectives. 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