{"id":13390,"date":"2021-04-14T15:03:01","date_gmt":"2021-04-14T12:03:01","guid":{"rendered":"https:\/\/affise.com\/?p=13390"},"modified":"2025-08-11T12:36:06","modified_gmt":"2025-08-11T09:36:06","slug":"ios14-affise-enables-probabilistic-attribution","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/category\/updates\/ios14-affise-enables-probabilistic-attribution\/","title":{"rendered":"Preparing for iOS14: Affise Enables Probabilistic Attribution"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13390\" class=\"elementor elementor-13390\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48b36db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48b36db\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43df0c6\" data-id=\"43df0c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-811fb11 elementor-widget elementor-widget-text-editor\" data-id=\"811fb11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">With the App Tracking Transparency Framework, Apple emphasized its position on data privacy and intention to give its users a more transparent choice to protect their privacy and information. Sounds like a reasonable introduction in 2021 when privacy is one of the central issues for every online business. However, this step challenges a large part of the mobile advertising industry, questioning advertisers\u2019 control over ad campaigns\u2019 performance and raising the need for new attribution collection methods.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df298c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df298c5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-309f088\" data-id=\"309f088\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d98e966 elementor-widget elementor-widget-heading\" data-id=\"d98e966\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">How does iOS 14 update impact the advertisement industry? \n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32d421b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"32d421b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd2f364\" data-id=\"cd2f364\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd2a3c4 elementor-widget elementor-widget-text-editor\" data-id=\"dd2a3c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Released earlier in 2021, Apple&#8217;s iOS14 policy prohibits attribution platforms to store information vital for end-user identification. As a result, it becomes impossible to pass user information, in particular, click ID, IP, User-Agent, to an advertiser and get it back. Without this information, advertisers can&#8217;t properly assign conversions to ad campaigns. Hence, it becomes problematic for them to influence the ad revenue.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The future of mobile attribution and the way marketers will attribute mobile app install campaigns became the most debated issues since summer 2020. From the start, Affise got actively involved in this debate to timely implement solutions that would allow advertisers and ad networks to attribute app installs from iOS.<\/span><\/p><p><span style=\"font-weight: 400;\">For now, there are two solutions that allow marketers to measure the mobile attribution on iOS:<\/span><br \/><br \/><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-provides-skadnetwork-integration-for-ad-networks\/\"><span style=\"font-weight: 400;\">SKAdNetwork integration<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Probabilistic attribution<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">To adjust customers&#8217; business and ensure minimum mobile measurement disruption, we at Affise worked on both matters. Recently, we explained how ad networks can set up interaction between SKAdNetwork&amp;Affise. You can check more information in the <\/span><a href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-provides-skadnetwork-integration-for-ad-networks\/\"><span style=\"font-weight: 400;\">article<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><strong>In this article, specifically, we will tell you about actions that Affise took to enable probabilistic attribution.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d454bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d454bf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c9f3ef5\" data-id=\"c9f3ef5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9a4e49 elementor-widget elementor-widget-heading\" data-id=\"b9a4e49\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Understanding Probabilistic Attribution for iOS14\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64eaee2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64eaee2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d17dd2\" data-id=\"4d17dd2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eaca018 elementor-widget elementor-widget-text-editor\" data-id=\"eaca018\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Probabilistic attribution is an alternative method to measure mobile attribution from iOS by relying on statistics and <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Probability_distribution\"><span style=\"font-weight: 400;\">probability distribution<\/span><\/a><span style=\"font-weight: 400;\"> of all the campaigns that are likely to have generated an install. It is not as reliable as the deterministic method that uses a unique identifier to recognize the device. Marketers used to rely on it as a backup when install referred and no device identifiers were available. And now Probabilistic attribution is one of the few ways to measure attribution under the ATT policy.<\/span><\/p><p><span style=\"font-weight: 400;\">As the iOS 14 privacy update does not allow tracking platforms to use IDFA, Click ID, User-Agent, or IP data. These identifiers are not unique to a device unless a user shares their IDFA on iOS14. Without these identifiers, marketers cannot assign a 100% probability for attribution. Therefore, there is a set of probabilities that one or more campaigns drove the install. Particularly, probabilistic attribution relies on the user agent and the IP address of the device to perform attribution.\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ba94fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ba94fc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-acb0dd1\" data-id=\"acb0dd1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99f1fad elementor-widget elementor-widget-heading\" data-id=\"99f1fad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Probabilistic Attribution at Affise<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d5d02dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d5d02dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b5b779f\" data-id=\"b5b779f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51c9d86 elementor-widget elementor-widget-text-editor\" data-id=\"51c9d86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the early days of Jan&#8217;2021, Affise rolled out Probabilistic Attribution that already works with all the MMPs. Probabilistic Attribution implements conversion matching without using the ClickID parameter. To simplify the integration with MMPs and Affise Probabilistic Attribution, you need to pass additional parameters to the tracking link, such as:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer ID<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">User-Agent<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sub2 account<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Language<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">IP Address<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-size: 18pt;\"><strong>Probabilistic Attribution and MMPs<\/strong><\/span><\/p><p><span style=\"font-weight: 400;\">Every MMP invested a lot of time to prepare for the iOS ATT release, as together with the mobile advertisers they will experience the update impact the most. However, despite Apple\u2019s privacy introduction released only in 2021 majority of market players foresaw these changes years ago. Thus, they all are familiar with Probabilistic attribution and have used it as a default method for cases where IDFA isn\u2019t available.<\/span><\/p><p><span style=\"font-weight: 400;\">Since the first announcement about the upcoming privacy change, MMPs have been enhancing probabilistic attribution to improve its accuracy. However, the question about the future of probabilistic attribution is still in the air. We are monitoring the situation and will present updated information once it is available. <\/span><\/p><p><span style=\"font-weight: 400;\">Probabilistic Attribution can work with all mobile attribution platforms by using general tracking and postback links from the list above. AppsFlyer and Kochava have their own set of macros and parameters based on current integration opportunities.<\/span><\/p><p><span style=\"font-weight: 400;\">The list with examples of how to set up tracking URLs and postbacks accordingly to attribution solution:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ea0630 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ea0630\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6533ce2\" data-id=\"6533ce2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c54a8a elementor-widget elementor-widget-heading\" data-id=\"1c54a8a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AppsFlyer<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f1d0b24 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f1d0b24\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-747fe16\" data-id=\"747fe16\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ffca7cf elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"ffca7cf\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tabs-wrapper{width:25%;flex-shrink:0}.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tab-desktop-title.elementor-active{border-right-style:none}.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tab-desktop-title.elementor-active:after,.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tab-desktop-title.elementor-active:before{height:999em;width:0;right:0;border-right-style:solid}.elementor-widget-tabs.elementor-tabs-view-vertical 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.elementor-tab-title,.elementor-widget-tabs .elementor-tab-title:after,.elementor-widget-tabs .elementor-tab-title:before,.elementor-widget-tabs .elementor-tabs-content-wrapper{border:1px #d5d8dc}.elementor-widget-tabs .elementor-tabs{text-align:left}.elementor-widget-tabs .elementor-tabs-wrapper{overflow:hidden}.elementor-widget-tabs .elementor-tab-title{cursor:pointer;outline:var(--focus-outline,none)}.elementor-widget-tabs .elementor-tab-desktop-title{position:relative;padding:20px 25px;font-weight:700;line-height:1;border:solid transparent}.elementor-widget-tabs .elementor-tab-desktop-title.elementor-active{border-color:#d5d8dc}.elementor-widget-tabs .elementor-tab-desktop-title.elementor-active:after,.elementor-widget-tabs .elementor-tab-desktop-title.elementor-active:before{display:block;content:\"\";position:absolute}.elementor-widget-tabs .elementor-tab-desktop-title:focus-visible{border:1px solid #000}.elementor-widget-tabs .elementor-tab-mobile-title{padding:10px;cursor:pointer}.elementor-widget-tabs .elementor-tab-content{padding:20px;display:none}@media (max-width:767px){.elementor-tabs .elementor-tab-content,.elementor-tabs .elementor-tab-title{border-style:solid solid none}.elementor-tabs .elementor-tabs-wrapper{display:none}.elementor-tabs .elementor-tabs-content-wrapper{border-bottom-style:solid}.elementor-tabs .elementor-tab-content{padding:10px}}@media (min-width:768px){.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tabs{display:flex}.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tabs-wrapper{flex-direction:column}.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tabs-content-wrapper{flex-grow:1;border-style:solid solid solid none}.elementor-widget-tabs.elementor-tabs-view-horizontal .elementor-tab-content{border-style:none solid solid}.elementor-widget-tabs.elementor-tabs-alignment-center .elementor-tabs-wrapper,.elementor-widget-tabs.elementor-tabs-alignment-end .elementor-tabs-wrapper,.elementor-widget-tabs.elementor-tabs-alignment-stretch .elementor-tabs-wrapper{display:flex}.elementor-widget-tabs.elementor-tabs-alignment-center .elementor-tabs-wrapper{justify-content:center}.elementor-widget-tabs.elementor-tabs-alignment-end .elementor-tabs-wrapper{justify-content:flex-end}.elementor-widget-tabs.elementor-tabs-alignment-stretch.elementor-tabs-view-horizontal .elementor-tab-title{width:100%}.elementor-widget-tabs.elementor-tabs-alignment-stretch.elementor-tabs-view-vertical .elementor-tab-title{height:100%}.elementor-tabs .elementor-tab-mobile-title{display:none}}<\/style>\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2681\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-2681\" aria-expanded=\"false\">Tracking Link Example<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2682\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2682\" aria-expanded=\"false\">Global Postback<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2683\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2683\" aria-expanded=\"false\">Probabilistic Attribution<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-2681\" aria-expanded=\"false\">Tracking Link Example<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2681\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2681\" tabindex=\"0\" hidden=\"false\"><p>http:\/\/app.appsflyer.com\/com.appsflyer?pid=mediaName_int<br \/><strong>&amp;clickid<\/strong>={clickid} &#8211; Affise clickid<br \/><strong>&amp;af_siteid<\/strong>={pid} &#8211; Affise Publisher ID<br \/><strong>&amp;af_c_id<\/strong>={offer_id} &#8211; Affise Offer ID<br \/><strong>&amp;af_sub_siteid<\/strong>={sub2} &#8211; Affise Sub-account 2 for traffic optimization purposes<br \/><strong>&amp;af_lang<\/strong>={language} &#8211; Affise user language<br \/><strong>&amp;af_ua<\/strong>={device_ua} &#8211;\u00a0 User-Agent<br \/><strong>&amp;af_ip<\/strong>={ip} &#8211; User IP\u00a0<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2682\" aria-expanded=\"false\">Global Postback<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2682\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2682\" tabindex=\"0\" hidden=\"hidden\"><p>http:\/\/domain.com\/postback?<\/p><p><strong>clickid={clickid}<\/strong> &#8211; Affise clickid<\/p><p><strong>&amp;action_id={transaction-id}<\/strong> &#8211; Transaction ID<\/p><p><strong>&amp;goal={event-name}<\/strong> &#8211; Goal name<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2683\" aria-expanded=\"false\">Probabilistic Attribution<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2683\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2683\" tabindex=\"0\" hidden=\"hidden\"><p>http:\/\/domain.com\/probattribution?<br \/><strong>action_id<\/strong>={postback_id} &#8211; AppsFlyer Postback ID<br \/><strong>&amp;goal<\/strong>={event-name} &#8211;\u00a0AppsFlyer Goal name<br \/><strong>&amp;offer_id<\/strong>={af_c_id} &#8211; Affise Offer ID<br \/><strong>&amp;pid<\/strong>={af_siteid} &#8211; Affise Publisher ID<br \/><strong>&amp;country<\/strong>={country} &#8211; Country<br \/><strong>&amp;timestamp<\/strong>={timestamp} &#8211; Timestamp<br \/><strong>&amp;sub2<\/strong>={af_sub_siteid} &#8211; Affise Sub-account 2<br \/><strong>&amp;postback_id<\/strong>={postback_id} &#8211; AppsFlyer Postback ID<br \/><strong>&amp;platform<\/strong>={platform} &#8211;\u00a0AppsFlyer Platform Type (ios,Android)<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-97a1bd1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97a1bd1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b96acd4\" data-id=\"b96acd4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e95a0e elementor-widget elementor-widget-spacer\" data-id=\"1e95a0e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5620df6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5620df6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1da1650\" data-id=\"1da1650\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7060bd elementor-widget elementor-widget-heading\" data-id=\"a7060bd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kochava<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fcb28d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fcb28d5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e79f49d\" data-id=\"e79f49d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f47844 elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"3f47844\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-6631\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-6631\" aria-expanded=\"false\">Tracking Link Example<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-6632\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-6632\" aria-expanded=\"false\">Probabilistic Attribution<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-6631\" aria-expanded=\"false\">Tracking Link Example<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-6631\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-6631\" tabindex=\"0\" hidden=\"false\"><p>http:\/\/kochava_tracking_url?<br \/><strong>click_id<\/strong>={click_id} &#8211; Affise clickid<br \/><strong>&amp;ad_platform<\/strong>={sub6} Affise traffic type [mobile, web] Parameter will be required soon<br \/><strong>&amp;att<\/strong>={sub7} This should be populated with 1 for users who&#8217;ve consented and 0 for those who haven&#8217;t. Parameter will be required soon.<br \/><strong>&amp;site_id<\/strong>={pid} &#8211; Affise Publisher ID<br \/><strong>&amp;sub_site_id<\/strong>={offer_id} &#8211; Affise Offer ID<br \/><strong>&amp;creative_id<\/strong>={sub2} &#8211; Affise Sub-account 2 for traffic optimization purposes<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-6632\" aria-expanded=\"false\">Probabilistic Attribution<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-6632\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-6632\" tabindex=\"0\" hidden=\"hidden\"><p>http:\/\/{AFFISE_CUSTOMER_DOMAIN}.com\/postback?<br \/><strong>click_id<\/strong>={click_id}<br \/><strong>&amp;action_id<\/strong>={click_id}<br \/><strong>&amp;offer_id<\/strong>={sub_site_id} &#8211; Kochava sub_site_id<br \/><strong>&amp;pid<\/strong>={site_id} &#8211; Kochava site_id<br \/><strong>&amp;country<\/strong>={user_country} &#8211; Kochava User Country<br \/><strong>&amp;timestamp<\/strong>={timestamp} &#8211; Kochava Timestamp<br \/><strong>&amp;goal<\/strong>={event_name} &#8211; Kochava event name<br \/><strong>&amp;sub2<\/strong>={creative_id} &#8211; Kochava creative_id<br \/><strong>&amp;att={1:0} &#8211; 1 if AUTHORIZED, 0 &#8211; if NOT DETERMINED, DENIED, or RESTRICTED*<\/strong><\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b73796 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b73796\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b73931d\" data-id=\"b73931d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12f43dd elementor-widget elementor-widget-text-editor\" data-id=\"12f43dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Read <a href=\"https:\/\/developer.apple.com\/documentation\/apptrackingtransparency\/attrackingmanager\/authorizationstatus\">more<\/a> about <span style=\"font-size: 12pt;\">Apple&#8217;s ATTracking <wbr data-v-4ba5af7c=\"\" \/>Manager authorization statuses.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f24c12 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f24c12\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d81053\" data-id=\"1d81053\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71d11ce elementor-widget elementor-widget-text-editor\" data-id=\"71d11ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We are keeping an eye on the updates of the MPPs and changes to the probabilistic attribution and SKAdNetwork integration set-ups. A big share of integrations mainly remained the same as we briefly described in our previous\u00a0<a class=\"c-link\" href=\"https:\/\/affise.com\/blog\/ad-industry-response-ios-14-update\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-stringify-link=\"https:\/\/affise.com\/blog\/ad-industry-response-ios-14-update\/\" data-sk=\"tooltip_parent\">article.<\/a>\u00a0We will be updating the article once there is information on new integrations. Further, you can find the link to the integrations guides.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5aafd70 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5aafd70\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ef695a\" data-id=\"4ef695a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fac5f8f elementor-widget elementor-widget-heading\" data-id=\"fac5f8f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Adjust<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bdfedad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bdfedad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37b658e\" data-id=\"37b658e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-587db9a elementor-widget elementor-widget-text-editor\" data-id=\"587db9a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">One of the Adjust\u2019s solutions aimed to mitigate the transition for marketers and developers is using an in-house versatile Data Canvas to visualize SKAdNetwork data. <\/span><span style=\"font-weight: 400;\">With Adjust&#8217;s conversion value management, users can select up to 6 events that will trigger a conversion value update. These are custom events that can only be mapped once.<\/span><\/p><p><span style=\"font-weight: 400;\">To set your SKAdNetwork conversion value event mapping in Adjust, follow these steps.<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find your app and select the app option caret (^)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select All Settings &gt; iOS 14 support &gt; SKAdNetwork settings<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Turn ON Conversion value management\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add up to 6 events<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Optional:<\/span><\/i><span style=\"font-weight: 400;\"> Set a Conversion value window<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select Save<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">For more information, check Adjust settings <\/span><a href=\"https:\/\/help.adjust.com\/en\/article\/skadnetwork\"><span style=\"font-weight: 400;\">instruction.<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d800041 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d800041\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f13de3\" data-id=\"1f13de3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-741814c elementor-widget elementor-widget-heading\" data-id=\"741814c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Branch<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b110369 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b110369\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-453dd9a\" data-id=\"453dd9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e7ddf3 elementor-widget elementor-widget-text-editor\" data-id=\"6e7ddf3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Branch is actively working on a SKAdNetwork solution to enable ad networks to forward Apple postbacks to Branch via an endpoint. Branch will then validate the postbacks using the Apple-provided cryptographic signature and aggregate the data on the dashboard.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-556df4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"556df4a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bab931f\" data-id=\"bab931f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cc965a elementor-widget elementor-widget-text-editor\" data-id=\"3cc965a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol><li><span style=\"font-weight: 400;\">Send Apple SKAdNetwork postbacks to our Branch endpoint:\u00a0<\/span><\/li><\/ol><p><strong>\u00a0 \u00a0 \u00a0 \u00a0curl -X POST <\/strong><span style=\"font-weight: 400;\">https:\/\/api2.branch.io\/v1\/skadnetwork<\/span><\/p><p>\u00a0 \u00a0 \u00a0 \u00a02. Send the following SKAdNetwork data:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a70dc3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a70dc3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ecdebd\" data-id=\"4ecdebd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17749e0 elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"17749e0\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2451\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-2451\" aria-expanded=\"false\">Required <\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2452\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2452\" aria-expanded=\"false\">Optional <\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-2451\" aria-expanded=\"false\">Required <\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2451\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2451\" tabindex=\"0\" hidden=\"false\"><p><strong>&#8220;version&#8221;:<\/strong> &#8220;2.0&#8221;,<br \/><strong>&#8220;ad-network-id&#8221;<\/strong>: &#8220;com.example&#8221;,\u00a0\u00a0<br \/><strong>&#8220;campaign-id&#8221;<\/strong>: 42,<br \/><strong>&#8220;transaction-id&#8221;<\/strong>: &#8220;6aafb7a5-0170-41b5-bbe4-fe71dedf1e28&#8221;,<br \/><strong>&#8220;app-id&#8221;<\/strong>: 525463029,<br \/><strong>&#8220;attribution-signature&#8221;<\/strong>: &#8220;MDYCGQCsQ4y8d4BlYU9b8Qb9BPWPi+ixk\/OiRysCGQDZZ8fpJnuqs9my8iSQVbJO\/ oU1AXUROYU=&#8221;,<br \/><strong>&#8220;redownload&#8221;<\/strong>: True\/False,<br \/><strong>&#8220;source-app-id&#8221;<\/strong>: 1234567891,<br \/><strong>&#8220;fidelity-type&#8221;<\/strong>: 1,<br \/><strong>&#8220;conversion-value&#8221;<\/strong>: 20<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2452\" aria-expanded=\"false\">Optional <\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2452\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2452\" tabindex=\"0\" hidden=\"hidden\"><p>a.\u00a0<strong>partner-campaign-name<\/strong>\u00a0&#8211; Name of campaign name corresponding to campaign ID (String)<br \/>b.<strong>\u00a0partner-campaign-id<\/strong>\u00a0&#8211; ID of campaign name corresponding to campaign ID (String)<br \/>c.\u00a0<strong>partner-ad-set-id<\/strong>\u00a0&#8211; (String)<br \/>d.\u00a0<strong>partner-ad-set-name<\/strong>\u00a0&#8211; (String)<br \/>e.\u00a0<strong>partner-ad-id<\/strong>\u00a0&#8211; (String)<br \/>f.\u00a0<strong>partner-ad-name<\/strong>\u00a0&#8211; (String)<br \/>g.\u00a0<strong>partner-creative-id<\/strong>\u00a0&#8211; (String)<br \/>h.\u00a0<strong>partner-creative-name<\/strong>\u00a0&#8211; (String)<br \/>i.\u00a0<strong>test<\/strong>\u00a0&#8211; Send as true if sending a ping for testing purposes (Boolean)<br \/>j.\u00a0<strong>ip-address<\/strong>\u00a0&#8211; IP address of device the postback is received from (String)<br \/>k.\u00a0<strong>user-agent\u00a0<\/strong>&#8211; UA of device the postback is received from (String)<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3619f00 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3619f00\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81ff2cd\" data-id=\"81ff2cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-658b27a elementor-widget elementor-widget-text-editor\" data-id=\"658b27a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Read more in Branch <a href=\"https:\/\/help.branch.io\/partners-portal\/docs\/skan-postback-api-spec\">manual<\/a>.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-461dacb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"461dacb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c93f34\" data-id=\"2c93f34\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77f4443 elementor-widget elementor-widget-heading\" data-id=\"77f4443\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Probabilistic Attribution Universal Integration<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4eda166 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4eda166\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d16005c\" data-id=\"d16005c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd8ea6a elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"cd8ea6a\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2151\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-2151\" aria-expanded=\"false\">Tracking Link Example<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2152\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2152\" aria-expanded=\"false\">Probabilistic Attribution<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-2151\" aria-expanded=\"false\">Tracking Link Example<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2151\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2151\" tabindex=\"0\" hidden=\"false\"><p>http:\/\/your_app_tracking.com?<br \/><strong>pid<\/strong>={pid} &#8211; Affise Publisher ID<br \/><strong>&amp;offer_id<\/strong>={offer_id} &#8211; Affise Offer ID<br \/><strong>&amp;aff_sub2<\/strong>={sub2} &#8211; Affise Sub-account 2 for traffic optimization purposes<br \/><strong>&amp;lang<\/strong>={language} &#8211; Affise user language<br \/><strong>&amp;ua<\/strong>={device_ua} &#8211;\u00a0 User-Agent<br \/><strong>&amp;ip<\/strong>={ip} &#8211; User IP<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2152\" aria-expanded=\"false\">Probabilistic Attribution<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2152\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2152\" tabindex=\"0\" hidden=\"hidden\"><p>http:\/\/domain.com\/probattribution?<br \/><strong>action_id<\/strong>={transaction_id} &#8211; Customer Transaction ID<br \/><strong>&amp;goal<\/strong>={event_name} &#8211; Application Event (Goal)<br \/><strong>&amp;offer_id<\/strong>={offer_id} &#8211; Affise Offer ID<br \/><strong>&amp;pid<\/strong>={pid} &#8211; Affise Publisher ID<br \/><strong>&amp;country<\/strong>={country} &#8211; Country<br \/><strong>&amp;timestamp<\/strong>={timestamp} &#8211; Timestamp<br \/><strong>&amp;sub2<\/strong>={aff_sub2} &#8211; Affise Sub-account 2<br \/><strong>&amp;platform<\/strong> ={platform} &#8211; Platform Type [iOS,Android]<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b295f5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b295f5b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba462c3\" data-id=\"ba462c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d12b978 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d12b978\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-block-end:0;flex-grow:1;border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider--element-align-start .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-start .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-start .elementor-divider__element{margin-inline-start:0}.elementor-widget-divider--element-align-end .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-end .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-end .elementor-divider__element{margin-inline-end:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec1d517 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec1d517\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a646e0c\" data-id=\"a646e0c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-398228e elementor-widget elementor-widget-text-editor\" data-id=\"398228e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To give you a thorough overview and walk you through the set-up process, we created a full <\/span><span style=\"font-weight: 400;\">guide<\/span><span style=\"font-weight: 400;\"> where you can find additional details regarding Probabilistic Attribution and how it will work with other features such as:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click session lifespan<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Minimal click session lifespan<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Allowed IP<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unique IP\/rejection of not unique IP<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Payouts settings<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">We know upcoming changes are not a simple thing to deal with. Thus here at Affise, we prepare all solutions needed so our customers can continue their operations without interruptions.<\/span><\/p><p><span style=\"font-weight: 400;\">Please check all upcoming news and blog posts for instructions on direct SKAdNetwork integration &amp; Parallel tracking.<\/span><\/p><p><span style=\"font-weight: 400;\">As always, contact your dedicated Customer Success Manager and 24\/7 support team with questions about upcoming changes.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3846235 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3846235\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8b5ec68\" data-id=\"8b5ec68\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-837c8e6 elementor-widget elementor-widget-request-free-trial\" data-id=\"837c8e6\" data-element_type=\"widget\" data-widget_type=\"request-free-trial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"article__wrapper\">\n            <div class=\"request-phrase\">\n                <p class=\"request-phrase__text\">Try&nbsp;<strong><b>Affise&nbsp;<\/b><\/strong>today! Submit for<strong>&nbsp;a&nbsp;free trial&nbsp;<\/strong>and<br>check out&nbsp;<strong>all&nbsp;platform\u2019s functionality<\/strong>&nbsp;by yourself!<\/p>\n                <p>\n                    <a  >\n                        <button class=\"request-phrase__button\">\n                            Request Free Trial                        <\/button>\n                    <\/a>\n                <\/p>\n            <\/div>\n        <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>With the App Tracking Transparency Framework, Apple emphasized its position on data privacy and intention to give its users a more transparent choice to protect their privacy and information. Sounds like a reasonable introduction in 2021 when privacy is one of the central issues for every online business. However, this step challenges a large part [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":13428,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[33,15],"tags":[173,169,108,192,92],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Probabilistic Attribution | iOS14-Ready Tracking by Affise<\/title>\n<meta name=\"description\" content=\"Affise enables probabilistic attribution for iOS14\u2014track installs without IDFA using statistical models, IP signals, and methods.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/category\/updates\/ios14-affise-enables-probabilistic-attribution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Preparing for iOS14: Affise Enables Probabilistic Attribution\" \/>\n<meta property=\"og:description\" content=\"Affise rolled out Probabilistic Attribution that already works with all the MMPs. 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