{"id":13680,"date":"2021-04-26T15:40:20","date_gmt":"2021-04-26T12:40:20","guid":{"rendered":"https:\/\/affise.com\/?p=13680"},"modified":"2025-08-05T12:54:39","modified_gmt":"2025-08-05T09:54:39","slug":"pixel-vs-postback","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/pixel-vs-postback\/","title":{"rendered":"Pixel vs. Postback: Which Tracking Method to Choose in 2022?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13680\" class=\"elementor elementor-13680\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-742c40c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"742c40c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-adf82a2\" data-id=\"adf82a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3beec1 elementor-widget elementor-widget-text_gray\" data-id=\"d3beec1\" data-element_type=\"widget\" data-widget_type=\"text_gray.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <p class=\"text_gray\">\n            Understanding the specifications of tracking protocols is essential for making an informed decision on which tracking method to choose for campaigns\u2019 tracking and optimization. Most marketers choose between Pixel tracking and S2S Postback URL tracking methods. Both methods have their pros and cons, so you need to understand all the differences to select the most suitable one for you.        <\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09469ae elementor-widget elementor-widget-text-editor\" data-id=\"09469ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Let&#8217;s explore the difference between Pixels and Postbacks together and find out which tracking system suits you best.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ac0cb7 elementor-widget elementor-widget-heading\" data-id=\"0ac0cb7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">What is Pixel Tracking?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f6a3f7 elementor-widget elementor-widget-text-editor\" data-id=\"3f6a3f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pixel tracking, also known as client-base, cookie-base, or in-browser tracking, is reasonably the most common method because of its simplicity. The principle enabling tracking events on a user&#8217;s page lies in adding an HTML code (pixel) to the conversion page. Then, owing to the pinned cookie with a unique click ID, you can retrieve the converted user&#8217;s session values from the browser.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81dfaf3 elementor-widget elementor-widget-heading\" data-id=\"81dfaf3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Postback URL Tracking?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31f9d2c elementor-widget elementor-widget-text-editor\" data-id=\"31f9d2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Postback tracking, also known as server-to-server (S2S), server-side, or server call, is more complicated compared to pixel tracking. This method operates without the user&#8217;s browser, instead it relies on the advertiser servers. The tracking is enabled via a click ID generated through an HTTP request. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c759cb elementor-widget elementor-widget-text-editor\" data-id=\"0c759cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Not only does postback tracking provide more information about the user&#8217;s actions, but it&#8217;s also more reliable. Pixel heavily depends on web browsers&#8217; restrictions and doesn&#8217;t work for mobile traffic, while postback tracking can function with both mobile apps and e-commerce sites.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4b6c64 elementor-widget elementor-widget-heading\" data-id=\"d4b6c64\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">How Exactly Does Postback URL Tracking Work?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf5837e elementor-widget elementor-widget-text-editor\" data-id=\"cf5837e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The process of S2S URL tracking isn&#8217;t so simple, so let&#8217;s break it down into subsequent acts:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5353b25d elementor-widget elementor-widget-text-editor\" data-id=\"5353b25d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"list-number\"><li class=\"list-number__item\"><span class=\"list-number__count\">1<\/span><br \/><span class=\"list-number__text\">After users see an ad and click on it, their identification data is sent to <strong>the server of the management platform<\/strong> that generates and assign an ID to the click;<\/span><\/li><li class=\"list-number__item\"><span class=\"list-number__count\">2<\/span><br \/><span class=\"list-number__text\">Then the click with the assigned ID goes to <strong>the affiliate network and\/or the advertiser<\/strong>, so they receive all data on users&#8217; session;<\/span><\/li><li class=\"list-number__item\"><span class=\"list-number__count\">3<\/span><br \/><span class=\"list-number__text\">This whole chain process takes place in a matter of seconds, <strong>without affecting users<\/strong>. Thus, after clicking on an ad, a user gets to the landing page without any delay.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bd76aa elementor-widget elementor-widget-image\" data-id=\"0bd76aa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"852\" height=\"559\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/04\/Frame-49-1.png\" class=\"attachment-large size-large wp-image-13748\" alt=\"s2s_postback_tracking_scheme\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7d4de6 elementor-widget elementor-widget-heading\" data-id=\"b7d4de6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pros and Cons of Pixels & Postbacks<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28037d0 elementor-widget elementor-widget-text-editor\" data-id=\"28037d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Talking about the comparison criteria the most critical ones that come to mind first are strong technology and clarity in understanding the process. Most will agree that the first criteria outweighs the latter.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f202ccd elementor-widget elementor-widget-text-editor\" data-id=\"f202ccd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Tech-wise S2S postback tracking is much superior to Pixel, which in its turn makes pixel tracking a &#8220;winner&#8221; in the category \u201csimple implementation and use&#8221;. You don&#8217;t need to have technical resources and programmatic knowledge to use pixel tracking. However, browsers like Safari, Chrome, and Firefox are limiting support for third and even first-party cookie tracking. As you might guess, such browser restrictions cast doubt on the future of pixel tracking.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c12d255 elementor-widget elementor-widget-heading\" data-id=\"c12d255\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">When Should You Use Pixel Tracking?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95f202f elementor-widget elementor-widget-text-editor\" data-id=\"95f202f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Because pixel is so strongly tied to cookies and further it doesn&#8217;t support tracking on mobile devices, we suggest using this method only in these cases:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e5b51c elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-arrow_list\" data-id=\"9e5b51c\" data-element_type=\"widget\" data-widget_type=\"arrow_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n                <ul class=\"arrow-list\">\n                                            <li>\n                            your priority is to track and measure impressions and clicks rather than conversions;                        <\/li>\n                                                <li>\n                            the offer doesn't include the need to install a mobile application.                        <\/li>\n                                        <\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2f7351 elementor-widget elementor-widget-heading\" data-id=\"b2f7351\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">When Should You Use Postback Tracking?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71d9dc3 elementor-widget elementor-widget-text-editor\" data-id=\"71d9dc3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We recommend using the postback tracking in cases:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-912127f elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-arrow_list\" data-id=\"912127f\" data-element_type=\"widget\" data-widget_type=\"arrow_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n                <ul class=\"arrow-list\">\n                                            <li>\n                            if, first, you need to track conversions and in general be more flexible with registering conversions;                        <\/li>\n                                                <li>\n                            if you operate in the industry vertical that is highly prone to ad fraud;                        <\/li>\n                                                <li>\n                            if you want to track conversions outside of a simple page load (for example, product purchases, mobile app installs, etc.)                        <\/li>\n                                        <\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2666aca elementor-widget elementor-widget-text-editor\" data-id=\"2666aca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The only setback for using S2S Postback tracking is a more complicated implementation process compared to pixel tracking. Otherwise, server-to-server tracking has solid advantages. Assuming you run a promising digital business, you won&#8217;t chase an easy way out. Especially, as having spent a bit of time on understanding postback tracking you will get more transparency into ad performance in the future. Using Postback URLs is more reliable, secure, and accurate and supports tracking mobile app conversions. Postback tracking protocol doesn&#8217;t rely on cookies and contributes to detecting fraud, like adding an offer whitelist, advertiser security token, or hashing.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3aba0e elementor-widget elementor-widget-image\" data-id=\"b3aba0e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"852\" height=\"823\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/04\/Pixel-1.png\" class=\"attachment-large size-large wp-image-13705\" alt=\"pixel_postback_pros_and_cons\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-baa84a2 elementor-widget elementor-widget-heading\" data-id=\"baa84a2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Implementation of Pixel & Postback Tracking Methods at Affise Partnership Management Platform<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45732df elementor-widget elementor-widget-text-editor\" data-id=\"45732df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Now that we have figured out that postback is a more superior tracking method to pixel, you might still have the question. How to collect and analyze all the received data in a more convenient way? There are tools such as the Affise partnership management platform to simplify and automate all this work for you.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a4c8a7 elementor-widget elementor-widget-text-editor\" data-id=\"8a4c8a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With the help of Affise, you can easily track impressions, clicks, and conversions using the pixel or postback S2S tracking method. Let&#8217;s take a closer look at how it all works in a cut of different events tracking.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3a653b elementor-widget elementor-widget-heading\" data-id=\"d3a653b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Impressions Tracking<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdf1e9b elementor-widget elementor-widget-text-editor\" data-id=\"cdf1e9b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Pixel<\/b><\/p><p><span style=\"font-weight: 400;\">With Affise, you can track impressions every time a user loads a webpage with the ad.<\/span><\/p><p><span style=\"font-weight: 400;\">How to enable Impressions tracking at Affise:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-794c8070 elementor-widget elementor-widget-text-editor\" data-id=\"794c8070\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"list-number\">\n \t<li class=\"list-number__item\"><span class=\"list-number__count\">1<\/span>\n<span class=\"list-number__text\">You activate the \u201cAllow Impressions\u201d option in the offer settings;<\/span><\/li>\n \t<li class=\"list-number__item\"><span class=\"list-number__count\">2<\/span>\n<span class=\"list-number__text\">Affiliate receives a pixel on the offer page in his account and implements it into the webpage where an ad is placed.<\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b1819f elementor-widget elementor-widget-text-editor\" data-id=\"5b1819f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When a user lands on the page with the ad, the Pixel fires and an impression appears in the Affise statistics.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99c1f7e elementor-widget elementor-widget-text-editor\" data-id=\"99c1f7e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Full-Cycle Impression Tracking\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">The difference between <\/span><a href=\"https:\/\/affise.com\/blog\/category\/updates\/announcing-full-cycle-impression-tracking\/\"><span style=\"font-weight: 400;\">Full-Cycle<\/span><\/a><span style=\"font-weight: 400;\"> process and pixel impression tracking is that you can set up an Impression Destination URL, and all impressions that you have tracked with your publishers will be sent to an Advertiser.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc0c9e5 elementor-widget elementor-widget-image\" data-id=\"dc0c9e5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"852\" height=\"555\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/04\/12359-1.png\" class=\"attachment-large size-large wp-image-13747\" alt=\"full-cycle_impression_tracking_affise\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-616c565 elementor-widget elementor-widget-heading\" data-id=\"616c565\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Clicks Tracking<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c4ba20 elementor-widget elementor-widget-text-editor\" data-id=\"5c4ba20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Click tracking URL<\/b><\/p><p><span style=\"font-weight: 400;\">After a user sees the ad on the webpage and clicks on it, the system redirects him through the Affise to the product.<\/span><\/p><p><span style=\"font-weight: 400;\">There are several redirects (affiliate\u2019s tracking link &gt; Affise tracking link &gt; advertiser\u2019s tracking link &gt; a product itself) that may not be visible for users at all. Affise records all clicks at that exact moment, and transmits additional information about clicks using parameters (constant) and macros (variable).<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abcdd7e elementor-widget elementor-widget-heading\" data-id=\"abcdd7e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Conversions Tracking<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8707b46 elementor-widget elementor-widget-text-editor\" data-id=\"8707b46\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Pixel<\/b><\/p><p><span style=\"font-weight: 400;\">When you don&#8217;t have the technical ability to connect the tracking software to your website, in that case you can use pixel. In order to do this, you need to create a page where the user lands after successfully filling out the form. You place a pixel on this page so that Affise can receive notifications about a conversion. The required code element can be found in the offer settings: Postbacks tab &gt; Integration pixels field.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27477c8 elementor-widget elementor-widget-image\" data-id=\"27477c8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1181\" height=\"582\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/04\/Conversion_Tracking_Pixel_Affise.png\" class=\"attachment-large size-large wp-image-13685\" alt=\"conversion_tracking_pixel_affise\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94afa40 elementor-widget elementor-widget-text-editor\" data-id=\"94afa40\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>S2S Postback URL<\/b><\/p><p><span style=\"font-weight: 400;\">First, you need to take the postback in the offer settings:\u00a0 <\/span><span style=\"font-weight: 400;\">Postbacks tab &gt; Integration pixels field &gt; S2S (Postback).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Second, you need to add required parameters and relevant macros according to advertisers&#8217; integration rules and place them into the advertiser&#8217;s system. The conversion appears on the advertiser\u2019s panel, and the postback is sent to Affise.<\/span><\/p><p><span style=\"font-weight: 400;\">The same method is used to notify affiliates that the conversion has appeared in the Affise system. In that case, the affiliate adds his postback to Affise (on the offer page or in the profile in the affiliate&#8217;s account) and updates it with necessary Affise macros. After that, when Affise tracks a conversion, the affiliate receives a postback.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce4b518 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ce4b518\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 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.elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-283e7db elementor-widget elementor-widget-text-editor\" data-id=\"283e7db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Now you have a better understanding of tracking methods and a brief insight into the tracking settings at Affise. You can also get acquainted with more detailed instructions that will guide you through the integrations on both an <\/span><span style=\"font-weight: 400;\">advertiser<\/span><span style=\"font-weight: 400;\"> and an <\/span><span style=\"font-weight: 400;\">affiliate<\/span><span style=\"font-weight: 400;\"> side. Besides, we have customer success managers who will help you with set-up and explain everything individually.<\/span><\/p><p><span style=\"font-weight: 400;\">After all the data has been collected, you can right away start exploring data reports using the extensive capabilities of Affise analytics <\/span><a href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-statistics-design\/\"><span style=\"font-weight: 400;\">statistics design<\/span><\/a><span style=\"font-weight: 400;\">. Analyze the received data as it fits you. Optimize your advertising campaigns based on performance analysis. Automate your affiliate marketing with the all-in-one partnership management platform.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71b100c elementor-widget elementor-widget-request-free-trial\" data-id=\"71b100c\" data-element_type=\"widget\" data-widget_type=\"request-free-trial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"article__wrapper\">\n            <div class=\"request-phrase\">\n                <p class=\"request-phrase__text\">Try&nbsp;<strong><b>Affise&nbsp;<\/b><\/strong>today! Submit for<strong>&nbsp;a&nbsp;free trial&nbsp;<\/strong>and<br>check out&nbsp;<strong>all&nbsp;platform\u2019s functionality<\/strong>&nbsp;by yourself!<\/p>\n                <p>\n                    <a href=\"https:\/\/affise.com\/contact-us\/\" >\n                        <button class=\"request-phrase__button\">\n                            Request Free Trial                        <\/button>\n                    <\/a>\n                <\/p>\n            <\/div>\n        <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Understanding the specifications of tracking protocols is essential for making an informed decision on which tracking method to choose for campaigns\u2019 tracking and optimization. Most marketers choose between Pixel tracking and S2S Postback URL tracking methods. Both methods have their pros and cons, so you need to understand all the differences to select the most [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":13683,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[51],"tags":[170,168,92],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pixel vs. Postback: Which One to Choose in 2021?<\/title>\n<meta name=\"description\" content=\"Compare Pixel vs. Postback tracking. 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