{"id":13714,"date":"2021-04-27T11:39:05","date_gmt":"2021-04-27T08:39:05","guid":{"rendered":"https:\/\/affise.com\/?p=13714"},"modified":"2025-09-19T15:56:47","modified_gmt":"2025-09-19T12:56:47","slug":"affise-releases-server-parallel-tracking","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/category\/updates\/affise-releases-server-parallel-tracking\/","title":{"rendered":"Affise Releases Server Parallel Tracking"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13714\" class=\"elementor elementor-13714\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c3ad8f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c3ad8f3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec57f52\" data-id=\"ec57f52\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b64e633 elementor-widget elementor-widget-text-editor\" data-id=\"b64e633\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Almost three years passed since<\/span><a href=\"https:\/\/affise.com\/blog\/how-to-set-up-parallel-tracking-in-google-ads-adwords\/\"> <span style=\"font-weight: 400;\">Google announced their solution of parallel tracking<\/span><\/a><span style=\"font-weight: 400;\">. The &#8220;blink of an eye&#8221; time reduction has turned into a completely new era for all market players. And the benefit of the parallel tracking as the concept evidently became widely popular. Thus, its presence is no longer considered as a privilege but as a must for more and more companies. What&#8217;s more, advertisers and networks are looking for solutions that provide&nbsp;<\/span><a href=\"https:\/\/affise.com\/blog\/stop-losing-conversions-with-server-side-tracking-for-meta-ads\/\" target=\"_blank\">server-to-server parallel<\/a><span style=\"font-weight: 400;\">&nbsp;tracking and doubt those that don&#8217;t.&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, there is a challenge we want to address today. How often upon clicking an ad do you get irritated with a pacing sequence of changing links or a failure to reach the desirable destination because of internet connection loss? For many users it is just a matter of convenience, but what if we talk about brands and networks whose revenue depends on traffic and respectively decreases when a user doesn&#8217;t land on the final page.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1bb3bec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1bb3bec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33f1bdf\" data-id=\"33f1bdf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b697b53 elementor-widget elementor-widget-heading\" data-id=\"b697b53\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">It's time to use server parallel tracking! And here are reasons why:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-769bf97f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"769bf97f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a80dbe2\" data-id=\"3a80dbe2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-676206af elementor-widget elementor-widget-text-editor\" data-id=\"676206af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"arrow-list\"><li><span style=\"font-weight: 400; color: #000000;\">Broken or weak internet connection may hamper reaching the final landing page<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">The redirect chain unload enhances user experience\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Redirect time significantly influences conversion rate. The less time a user spends going through redirecting, the higher the CR is.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Chances to work with more reliable and profitable affiliates are much higher<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-91a9824 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"91a9824\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b48c4ed\" data-id=\"b48c4ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-725912a elementor-widget elementor-widget-text-editor\" data-id=\"725912a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Affise has no intention to stay behind the scene. We aim at being a solid player in the affiliate marketing field, thus, we&#8217;re coming with our <\/span><b>server parallel tracking solution.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d0b958 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d0b958\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e195ec1\" data-id=\"e195ec1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96f9b05 elementor-widget elementor-widget-heading\" data-id=\"96f9b05\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Standard S2S vs. Server Parallel Tracking<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5088724 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5088724\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9518a0a\" data-id=\"9518a0a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49f3311 elementor-widget elementor-widget-text-editor\" data-id=\"49f3311\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For most marketers the principle of operation is quite familiar and understandable, instead of following through all subsequent redirect chain elements, a user lands immediately on the final landing page. At the same time, you don&#8217;t lose any redirects data <\/span><span style=\"font-weight: 400;\">\u2014<\/span><span style=\"font-weight: 400;\"> from now on all redirects are made server-side.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In short, server-side tracking implies that the server makes a direct request to a destination endpoint rather than hold the client\u2019s browser responsible for making that request.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c3f0a33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c3f0a33\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-05c9ab4\" data-id=\"05c9ab4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1a2c95 elementor-widget elementor-widget-image\" data-id=\"c1a2c95\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"852\" height=\"649\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/04\/12361-2.png\" class=\"attachment-large size-large wp-image-13753\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fde38fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fde38fc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-136a3ae\" data-id=\"136a3ae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f750f2 elementor-widget elementor-widget-text-editor\" data-id=\"7f750f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Thus, if a regular redirect scheme for a user looks like:<\/strong><\/p><ol><li><i> <\/i><i><span style=\"font-weight: 400;\">http:\/\/client.go2affise.com\/click?pid=1&amp;offer_id=1<\/span><\/i><\/li><li><i> <\/i><i><span style=\"font-weight: 400;\">https:\/\/app.appsflyer.com\/xxxx<\/span><\/i><\/li><li><i> <\/i><i><span style=\"font-weight: 400;\">https:\/\/some.tracking\/<\/span><\/i><\/li><li><i> <\/i><i><span style=\"font-weight: 400;\">https:\/\/apps.apple.com\/<\/span><\/i><\/li><\/ol><p><strong>With Server Parallel Tracking it&#8217;ll look like:<\/strong><\/p><ol><li><i> <\/i><i><span style=\"font-weight: 400;\">http:\/\/client.go2affise.com\/click?pid=1&amp;offer_id=1<\/span><\/i><\/li><li><i> <\/i><i><span style=\"font-weight: 400;\">https:\/\/apps.apple.com\/<\/span><\/i><\/li><\/ol><p><span style=\"font-weight: 400;\">While the 2nd and the 3rd steps are called directly on the server, and the user is redirected straight to the App Store or to any other final landing tracking URL of the offer.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bbe731d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bbe731d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8155b39\" data-id=\"8155b39\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb63b90 elementor-widget elementor-widget-heading\" data-id=\"bb63b90\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Setting Up a Parallel Tracking URL<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f94be38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f94be38\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-412f7e0\" data-id=\"412f7e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1114b75 elementor-widget elementor-widget-text-editor\" data-id=\"1114b75\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">From the integration point of view, a parallel tracking URL doesn&#8217;t pose any difficulty for Affise users. At the offer preview page users generate a tracking link and give it to partners, the same integration flow runs with advertisers. To start server parallel tracking just fill in the field &#8220;Parallel tracking URL&#8221;.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f90cdca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f90cdca\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ad3c0b\" data-id=\"5ad3c0b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fed70a6 elementor-widget elementor-widget-image\" data-id=\"fed70a6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1012\" height=\"282\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/04\/SPT.png\" class=\"attachment-large size-large wp-image-13739\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3bbe773 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3bbe773\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b66b11a\" data-id=\"b66b11a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a199f85 elementor-widget elementor-widget-text-editor\" data-id=\"a199f85\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The &#8220;Tracking URL&#8221; field in this case is for a direct landing URL (a user needs to reach) and &#8220;Parallel tracking URL&#8221; field is for the advertiser&#8217;s tracking link (the one generated at the advertiser\u2019s platform).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Moreover, no need to worry about the targeting. All targeting rules are taken into account the same as with the standard flow.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For example, when the condition on an offer geo is not met, the click will be sent to the Trafficback URL without enabling server parallel tracking. Quite a simple rule: if there&#8217;s a click on our tracking URL, and it wasn&#8217;t redirected to the Trafficback or no clickid was generated, the redirect is hooked via Parallel tracking URL.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73f9864 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"73f9864\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0137571\" data-id=\"0137571\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1ba2fa elementor-widget elementor-widget-heading\" data-id=\"a1ba2fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Work with Other Trackers\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a6ca580 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6ca580\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40b5c68\" data-id=\"40b5c68\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f46c3c2 elementor-widget elementor-widget-text-editor\" data-id=\"f46c3c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When working with other trackers, do not forget to add the required by trackers&#8217; conditions parameters. For example, while working with<\/span><a href=\"https:\/\/support.appsflyer.com\/hc\/en-us\/articles\/360000807629-Redirecting-users-to-the-app-store\"> <span style=\"font-weight: 400;\">AppsFlyer<\/span><\/a><span style=\"font-weight: 400;\"> do not forget to add &amp;redirect=false to the link placed in the field &#8220;Parallel tracking field&#8221;<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7591297 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7591297\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d8f7a6\" data-id=\"1d8f7a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5e3c55 elementor-widget elementor-widget-heading\" data-id=\"c5e3c55\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conversion Tracking<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5bff310 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5bff310\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d92cc0\" data-id=\"9d92cc0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8798968 elementor-widget elementor-widget-text-editor\" data-id=\"8798968\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The Affise user will receive a postback as usual &#8211; from his direct advertiser. Though to be sure that the final landing page&#8217;s tracker could properly match the info on a real click with its clickid value, and descend it via all the chain&#8217;s elements in postbacks, one must indicate <\/span><b>{clickid}<\/b><span style=\"font-weight: 400;\"> both in the Tracking URL and Parallel tracking URL. Each subsequent element needs to pass it in its own corresponding parameter.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e5e8227 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5e8227\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4b7c7c\" data-id=\"d4b7c7c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2dfd6c3 elementor-widget elementor-widget-heading\" data-id=\"2dfd6c3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Discover More Opportunities with Server Parallel Tracking<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c25ef4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c25ef4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-db8a4d5\" data-id=\"db8a4d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22f5194 elementor-widget elementor-widget-text-editor\" data-id=\"22f5194\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It&#8217;s worth mentioning the current version is not the only variation of parallel tracking. Further, we are about to introduce an opportunity to reach the advertiser&#8217;s final page without following an Affise tracking URL. Thus a fascinating journey only begins enabling Affise users to plunge into a powerful world of Parallel Tracking.<\/span><\/p><p><span style=\"font-weight: 400;\">The feature is available for Custom plans. Should you have questions regarding the set-up, contact your Customer Success manager. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-584a82a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"584a82a9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-667f3eb4\" data-id=\"667f3eb4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c609c61 elementor-widget elementor-widget-text-editor\" data-id=\"6c609c61\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"request-phrase\"><p class=\"request-phrase__text\">Your company is <strong>searching for a full technology stack<\/strong> to drive affiliate business?<\/p><p><a href=\"https:\/\/affise.com\/contact-us\/\" data-toggle=\"modal\"><button class=\"request-phrase__button\">Request free trial<\/button><\/a><\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Almost three years passed since Google announced their solution of parallel tracking. The &#8220;blink of an eye&#8221; time reduction has turned into a completely new era for all market players. And the benefit of the parallel tracking as the concept evidently became widely popular. Thus, its presence is no longer considered as a privilege but [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":13732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[15],"tags":[108,168],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Parallel Tracking | Affise Boosts Speed &amp; Conversion Accuracy<\/title>\n<meta name=\"description\" content=\"Affise\u2019s Server Parallel Tracking slashes redirect time\u2014users land instantly while servers handle attribution, boosting CR and reliability.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-releases-server-parallel-tracking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Affise releases server parallel tracking\" \/>\n<meta property=\"og:description\" content=\"It&#039;s time to use server parallel tracking! 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