{"id":13907,"date":"2021-05-18T13:18:43","date_gmt":"2021-05-18T10:18:43","guid":{"rendered":"https:\/\/affise.com\/?p=13907"},"modified":"2025-09-18T14:54:05","modified_gmt":"2025-09-18T11:54:05","slug":"email-marketing-partnerships","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/email-marketing-partnerships\/","title":{"rendered":"The Beginner&#8217;s Guide to Cross-Promotional Email Campaign"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13907\" class=\"elementor elementor-13907\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d5e6de3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d5e6de3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-96a0ebc\" data-id=\"96a0ebc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d233f7d elementor-widget elementor-widget-text_gray\" data-id=\"d233f7d\" data-element_type=\"widget\" data-widget_type=\"text_gray.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <p class=\"text_gray\">\n            Digital marketing is a sophisticated system, which encompasses dozens of different marketing channels. Each of them is efficient on its own, but, when combined, various marketing strategies can change the game. Take, for example, email marketing.         <\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3185c13 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3185c13\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5dca4bc\" data-id=\"5dca4bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce31ebd elementor-widget elementor-widget-text-editor\" data-id=\"ce31ebd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Over <\/span><a href=\"https:\/\/www.salecycle.com\/blog\/featured\/18-essential-email-marketing-statistics\/\"><span style=\"font-weight: 400;\">50%<\/span><\/a><span style=\"font-weight: 400;\"> of customers said marketing and promotional emails have influenced their buying decision. Thus, you can up the chances to reach a broader audience, acquire new customers, and increase sales by using email campaigns in partner marketing.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Partner marketing includes many forms, from creating joint products to a simple mention of your brand as a recommendation for other company\u2019s subscribers. We have a separate <\/span><a href=\"https:\/\/affise.com\/blog\/partner-marketing-guide\/\"><span style=\"font-weight: 400;\">article on the types of partner marketing<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 feel free to check it and find the best option for you.<\/span><\/p><p><span style=\"font-weight: 400;\">Depending on the type of co-marketing with other brands you\u2019ll go for, your action plan may suffer drastic changes. Yet, it will always begin with finding perfect partners for launching a cross-promotional email campaign.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b10663b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b10663b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d09a310\" data-id=\"d09a310\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a4e2af elementor-widget elementor-widget-heading\" data-id=\"3a4e2af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">1. Find Brands for Email Marketing Partnerships<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e971edf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e971edf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5af33c2\" data-id=\"5af33c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bfc2159 elementor-widget elementor-widget-text-editor\" data-id=\"bfc2159\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The key to the success of your cross-promotional email campaign is the right partners. To find them, marketers opt for the companies operating in the same niche as their brand does. However, you\u2019d better avoid collaborating with your direct competitors and cooperate with someone who promotes complementary products or services.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Another option is to rely on your target audience&#8217;s preferences and interests. Try to think of the things your customers might like as well as your product or use alongside your services. For example, if Affise would run a cross-promotional campaign, we chose <\/span><a href=\"https:\/\/affise.com\/blog\/affiliate-fraud-prevention-in-affise\/\"><span style=\"font-weight: 400;\">fraud prevention<\/span><\/a><span style=\"font-weight: 400;\">, CR optimization, billing tools, and so on.<\/span><\/p><p><span style=\"font-weight: 400;\">As long as you want to benefit from email marketing, concentrate on the brands that do cross-promotion via email and have impressive subscriber lists. Don\u2019t neglect small businesses \u2014 sometimes they gain more trust from email subscribers than enterprises do.<\/span><\/p><p><span style=\"font-weight: 400;\">Finding partners that meet these requirements may be arduous work. To alleviate the process, you can use social media listening tools or content analyzers. They will help you spot the brands operating in the same niche and pinpoint your target audience\u2019s interests.<\/span><\/p><p><span style=\"font-weight: 400;\">Also, you may address dedicated solutions, such as <\/span><a href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-reach-where-brands-and-agencies-partner-up\/\"><span style=\"font-weight: 400;\">Affise reach<\/span><\/a><span style=\"font-weight: 400;\">. This tool allows you to access verified media partners \u2014 marketing agencies, affiliate networks, and publishers. The potential partners\u2019 profiles contain all the information you need \u2014 websites, vendor types, verticals, geo, and so on.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4be6ef5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4be6ef5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-606696b\" data-id=\"606696b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee9920d elementor-widget elementor-widget-image\" data-id=\"ee9920d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"532\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/05\/519f89a640b34160013475b571f3118e.gif\" class=\"attachment-large size-large wp-image-13915\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76ef88b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76ef88b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f5d478\" data-id=\"1f5d478\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ac2640 elementor-widget elementor-widget-heading\" data-id=\"0ac2640\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Set a Goal for Your Email Marketing Campaign<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26aef64 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26aef64\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-87f5e34\" data-id=\"87f5e34\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2f1e1d elementor-widget elementor-widget-text-editor\" data-id=\"f2f1e1d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">An effective email marketing partnership is impossible without a clearly defined goal. An objective frames the promotional campaign details \u2014 its type, messaging, and so on. Thus,\u00a0<\/span><span style=\"font-weight: 400;\">setting goals is one of the <\/span><a href=\"https:\/\/affise.com\/blog\/9-successful-practi%D1%81es-in-b2b-partner-marketing\/\"><span style=\"font-weight: 400;\">B2B marketing best practices<\/span><\/a><span style=\"font-weight: 400;\">, which can be applied to cross-promotion via email.<\/span><\/p><p><span style=\"font-weight: 400;\">Here are several examples of goals you may achieve with your cross-promotional email marketing campaign:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f54ee18 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f54ee18\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5db62c8a\" data-id=\"5db62c8a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56153dd8 elementor-widget elementor-widget-text-editor\" data-id=\"56153dd8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"arrow-list\"><li><span style=\"font-weight: 400; color: #000000;\">Get the X amount of leads with the partner email campaign;<\/span><\/li><li><span style=\"font-weight: 400; color: #000000;\">Increase sales by X% with the email campaign;<\/span><\/li><li><span style=\"font-weight: 400; color: #000000;\">Generate the X amount of revenue with the partner email campaign;<\/span><\/li><li><span style=\"font-weight: 400; color: #000000;\">Increase the number of website visitors by X%;<\/span><\/li><li><span style=\"font-weight: 400; color: #000000;\">Boost brand awareness.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2cff96a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2cff96a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a87dcc4\" data-id=\"a87dcc4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63db209 elementor-widget elementor-widget-text-editor\" data-id=\"63db209\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A clear vision of the outcomes you want to achieve with your email marketing campaign will help you choose the right email type and form of collaboration, create relevant content, come up with a catchy subject line and strong CTA. Better yet, clear-cut goals are handy to evaluate the effectiveness of your marketing efforts. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-168380f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"168380f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae10d61\" data-id=\"ae10d61\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8019778 elementor-widget elementor-widget-heading\" data-id=\"8019778\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Choose a Suitable Co-marketing Form <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ad229df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ad229df\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e9e002e\" data-id=\"e9e002e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a14b6a7 elementor-widget elementor-widget-text-editor\" data-id=\"a14b6a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Email marketing collaborations may come in various shapes and sizes. Here are several types of emails you can employ:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6af90869 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6af90869\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65c6aa47\" data-id=\"65c6aa47\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b18cee1 elementor-widget elementor-widget-text-editor\" data-id=\"b18cee1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"arrow-list\"><li><span style=\"font-weight: 400; color: #000000;\">Email newsletter, where your partner introduces or mentions your brand. <\/span><\/li><li><span style=\"font-weight: 400; color: #000000;\">Lead nurturing messages, providing some value for email subscribers. It can be content you\u2019ve created together with a partner, useful tips, case studies, and so on.<\/span><\/li><li><span style=\"font-weight: 400; color: #000000;\">Special offer email, where a partner shares your discount or other exclusive offers with their email list.<\/span><\/li><li><span style=\"font-weight: 400; color: #000000;\">Announcement email that offers partner\u2019s subscribers to attend a collaborative event or webinar you hold together.<\/span><\/li><li><span style=\"font-weight: 400; color: #000000;\">Celebration email that shares your brand\u2019s important dates.<\/span><\/li><li><span style=\"font-weight: 400; color: #000000;\">Product launch email with a new product announcement.<\/span><\/li><li><span style=\"font-weight: 400; color: #000000;\">Seasonal sale email to encourage subscribers to use your seasonal offer.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10c3cff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10c3cff\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5640076\" data-id=\"5640076\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38843d2 elementor-widget elementor-widget-text-editor\" data-id=\"38843d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">However, the exact form of a cross-promotional email depends on your agreement with a partner. You may get a simple mention in their regular newsletter, as well as a dedicated email campaign or even sequence. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-335081b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"335081b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-852981b\" data-id=\"852981b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6a4a64 elementor-widget elementor-widget-image\" data-id=\"f6a4a64\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"852\" height=\"414\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/05\/1-1.png\" class=\"attachment-large size-large wp-image-13918\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4744a30 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4744a30\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0716771\" data-id=\"0716771\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45554f0 elementor-widget elementor-widget-heading\" data-id=\"45554f0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Clarify the Details of a Partner Marketing Email Campaign<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c0afba7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c0afba7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52f3da0\" data-id=\"52f3da0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88bb19c elementor-widget elementor-widget-text-editor\" data-id=\"88bb19c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Crafting and launching a cross-promotional email campaign is a complex process, which involves a lot of details. To organize everything and be sure you\u2019ll get the result you need, discuss the nuts and bolts of your partnership.<\/span><\/p><p><span style=\"font-weight: 400;\">Start with the degree of control over a project your partner is ready to offer. Will you approve the final version of an email or your role boils down to simply providing another party with the key messaging points?<\/span><\/p><p><span style=\"font-weight: 400;\">The email design requires your attention too. Present your brand guidelines to your partner and discuss what elements of your branding will be included in the campaign. You also may share your email template.<\/span><\/p><p><span style=\"font-weight: 400;\">The pro-tip for this stage is to put every point you agreed about with a partner into a cross-promotion contract. The document should include a clear-cut description of the email campaign details, duties of both parties, deadlines, and guarantees.\u00a0 <\/span>In this stage, it\u2019s essential to prioritize email security and follow DMARC statistics because it is crucial for building an effective partner marketing email campaign.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-316f9a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"316f9a6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29ecb15\" data-id=\"29ecb15\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cdcb265 elementor-widget elementor-widget-heading\" data-id=\"cdcb265\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wrapping It Up<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-363175b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"363175b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49a48a5\" data-id=\"49a48a5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7db6559 elementor-widget elementor-widget-text-editor\" data-id=\"7db6559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Launching a cross-promotional email campaign with another brand is a great tactic to boost brand awareness, find new customers, and increase sales. However, you shouldn\u2019t stop by clicking the Send button. To convert more leads into paying buyers, you\u2019ll need to take care of other marketing materials, such as well-designed and high-conversion landing pages, email follow-ups, and so on.<\/span><\/p><p><span style=\"font-weight: 400;\">To make sure you\u2019ve squeezed every bit of value from your email marketing partnership, keep an eye on its\u2019 results. Find the metrics to monitor in our <\/span><a href=\"https:\/\/affise.com\/blog\/partner-and-email-marketing-integration\/\"><span style=\"font-weight: 400;\">article on how to integrate partner marketing with email marketing<\/span><\/a><span style=\"font-weight: 400;\">. In this piece of content, we also share a bundle of useful tips and tricks on launching email marketing partnerships.<\/span><\/p><p><span style=\"font-weight: 400;\">Partner marketing campaigns need careful management, which can be resource-intensive. To streamline processes and achieve great results, employ a partner marketing platform, such as Affise. Our solution allows marketing automation, helps to find the right partners and manage relationships with them, provides end-to-end analytics, and more.<\/span> <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ad004e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ad004e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dbbe3bd\" data-id=\"dbbe3bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9ab899 elementor-widget elementor-widget-request-free-trial\" data-id=\"f9ab899\" data-element_type=\"widget\" data-widget_type=\"request-free-trial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"article__wrapper\">\n            <div class=\"request-phrase\">\n                <p class=\"request-phrase__text\">Try&nbsp;<strong><b>Affise&nbsp;<\/b><\/strong>today! Submit for<strong>&nbsp;a&nbsp;free trial&nbsp;<\/strong>and<br>check out&nbsp;<strong>all&nbsp;platform\u2019s functionality<\/strong>&nbsp;by yourself!<\/p>\n                <p>\n                    <a href=\"https:\/\/affise.com\/contact-us\/\" >\n                        <button class=\"request-phrase__button\">\n                            Request Free Trial                        <\/button>\n                    <\/a>\n                <\/p>\n            <\/div>\n        <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Digital marketing is a sophisticated system, which encompasses dozens of different marketing channels. Each of them is efficient on its own, but, when combined, various marketing strategies can change the game. Take, for example, email marketing. Over 50% of customers said marketing and promotional emails have influenced their buying decision. Thus, you can up the [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":13910,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[51],"tags":[173,195,182],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Launch Email Marketing Partnerships<\/title>\n<meta name=\"description\" content=\"Boost reach with email co-marketing\u2014find partners, set goals, and launch campaigns that drive leads, sales, and brand awareness.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/email-marketing-partnerships\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Launch Email Marketing Partnerships\" \/>\n<meta property=\"og:description\" content=\"Over half of people make buying decisions after receiving promotional emails. Reach a broader audience and increase sales by using email campaigns in partner marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/affise.com\/blog\/email-marketing-partnerships\/\" \/>\n<meta property=\"og:site_name\" content=\"Affise\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/getaffise\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-18T10:18:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-18T11:54:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/05\/FB-1-1.png\" \/>\n<meta name=\"author\" content=\"Affise Academy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GetAffise\" \/>\n<meta name=\"twitter:site\" content=\"@GetAffise\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Affise Academy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/affise.com\/blog\/email-marketing-partnerships\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/affise.com\/blog\/email-marketing-partnerships\/\"},\"author\":{\"name\":\"Affise Academy\",\"@id\":\"https:\/\/affise.com\/#\/schema\/person\/df18ec4c7cd397cc0730d187e38a948f\"},\"headline\":\"The Beginner&#8217;s Guide to Cross-Promotional Email Campaign\",\"datePublished\":\"2021-05-18T10:18:43+00:00\",\"dateModified\":\"2025-09-18T11:54:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/affise.com\/blog\/email-marketing-partnerships\/\"},\"wordCount\":1098,\"publisher\":{\"@id\":\"https:\/\/affise.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/affise.com\/blog\/email-marketing-partnerships\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/affise.com\/wp-content\/uploads\/2021\/05\/Blog-3.png\",\"keywords\":[\"Affiliate Marketing\",\"Email Marketing\",\"Partner Marketing\"],\"articleSection\":[\"Tips &amp; 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