{"id":13981,"date":"2021-05-27T12:17:46","date_gmt":"2021-05-27T09:17:46","guid":{"rendered":"https:\/\/affise.com\/?p=13981"},"modified":"2025-08-05T15:14:31","modified_gmt":"2025-08-05T12:14:31","slug":"nurturing-partner-marketing-leads-with-emails","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/nurturing-partner-marketing-leads-with-emails\/","title":{"rendered":"The Guide to Nurturing Partner Leads with Email Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13981\" class=\"elementor elementor-13981\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b861af5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b861af5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b464ed7\" data-id=\"b464ed7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a30c028 elementor-widget elementor-widget-text_gray\" data-id=\"a30c028\" data-element_type=\"widget\" data-widget_type=\"text_gray.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <p class=\"text_gray\">\n            Sad but true, just a part of users that land on your website buys from you immediately. Many potential customers need to get more familiar with your brand. And the more complex product you offer, the more time it takes \u2014 up to ten interactions with a brand.        <\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a766208 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a766208\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-576d5d7\" data-id=\"576d5d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6def20c elementor-widget elementor-widget-text-editor\" data-id=\"6def20c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Otherwise, nurturing leads from partner marketing and other digital marketing channels helps you increase sales and retain customers. Long-lasting relationships with buyers allow you to boost their lifetime value, make marketing cost-effective, and improve your overall business outcomes.<\/span><\/p><p><span style=\"font-weight: 400;\">Email marketing is a bulletproof solution to help your co-marketing leads make a purchasing decision. It\u2019s perfect for building close-knit relationships between the brand and its customers. Better yet, email campaigns are more likely to end up with sales \u2014 <\/span><a href=\"https:\/\/www.constantcontact.com\/blog\/email-marketing-statistics\/\"><span style=\"font-weight: 400;\">60%<\/span><\/a><span style=\"font-weight: 400;\"> of consumers said they\u2019ve purchased something after receiving a marketing email.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Thus, email marketing is worth adding to your <\/span><span style=\"font-weight: 400;\">marketing strategy <\/span><span style=\"font-weight: 400;\">if you want to convert more leads from affiliate campaigns and partnerships. To reap the benefits of your email marketing efforts and get the desirable results, stick to the following steps.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bba96e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bba96e7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa20cc6\" data-id=\"aa20cc6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92d0dbd elementor-widget elementor-widget-heading\" data-id=\"92d0dbd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">1. Grab Partner Marketing Leads before They Go<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a3ad70 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a3ad70\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb4e1b4\" data-id=\"fb4e1b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b16d008 elementor-widget elementor-widget-text-editor\" data-id=\"b16d008\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Start with thinking up the tactic to grab leads before they leave your product or landing page. One of the most effective ways to hold potential customers and add them to your mailing list is exit-intent popups.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Yes, everyone keeps telling popups are annoying, but they do work. According to the <\/span><a href=\"https:\/\/appsumo.com\/\"><span style=\"font-weight: 400;\">Sumo study<\/span><\/a><span style=\"font-weight: 400;\">, exit-intent popups have an average conversion rate of over 3%. The best-performing popups convert 9% of leads to email subscribers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Your popups need three key elements to encourage leads to share their contacts. Namely, they are an attention-grabbing headline, a clear and appealing offer, and a strong call to action (CTA).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To achieve better results, you may offer your potential customers some extra value, such as white papers, <a href=\"https:\/\/www.free-power-point-templates.com\/\">free PowerPoint templates<\/a>, free trials, and so on. eCommerce businesses may opt for offering free shipping or a discount, as in the example below.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f27f213 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f27f213\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66f6d2d\" data-id=\"66f6d2d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e32d486 elementor-widget elementor-widget-image\" data-id=\"e32d486\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1288\" height=\"935\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/05\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2021-04-29-\u0432-16.01.58.png\" class=\"attachment-1536x1536 size-1536x1536 wp-image-13984\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc44fc2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc44fc2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ba22b3\" data-id=\"9ba22b3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6923ecc elementor-widget elementor-widget-heading\" data-id=\"6923ecc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Create an Email Sequence to Nurture Co-marketing Leads <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-789cf43 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"789cf43\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0595c0\" data-id=\"b0595c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d013045 elementor-widget elementor-widget-text-editor\" data-id=\"d013045\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Once you\u2019ve obtained your potential customer\u2019s email address, it may seem enticing to bombard them with special offers, announcements, and sales. Following this impulse may result in unsubscriptions and further distaste for your brand. Instead, consider getting patient and trying to engage your target audience gradually.<\/span><\/p><p><span style=\"font-weight: 400;\">A well-thought-through email sequence can help your potential customers develop a relationship with your company. To craft the efficient flow, try to employ the sales funnel model. To learn more about it, read an <\/span><a href=\"https:\/\/affise.com\/blog\/build-affiliate-marketing-sales-funnel\/\"><span style=\"font-weight: 400;\">article on how to build an affiliate marketing sales funnel<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The bottom line is to consistently lead your potential customer through the main stages of a buying decision: awareness, interest, desire, and action. To achieve this goal, consider including several types of emails in the flow. Let\u2019s look through the example of an email sequence built following the sales funnel model.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-897a8fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"897a8fa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a71079\" data-id=\"8a71079\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53b4af1 elementor-widget elementor-widget-image\" data-id=\"53b4af1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"852\" height=\"559\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/05\/schema.png\" class=\"attachment-1536x1536 size-1536x1536 wp-image-13985\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c4ecea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c4ecea\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b9c917\" data-id=\"7b9c917\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cac75e0 elementor-widget elementor-widget-heading\" data-id=\"cac75e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Welcome Email<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27afa56 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27afa56\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-786a967\" data-id=\"786a967\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f688ad2 elementor-widget elementor-widget-text-editor\" data-id=\"f688ad2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Welcome email may be the most important touchpoint with a new email subscriber, as it has the highest open rate. So, the start of the flow is a golden opportunity to introduce a brand to a new customer.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Present your brand\u2019s values and mission to a new subscriber. You may also provide a guide on your website or product, offer to book a consultation or free trial. If you\u2019ve promised some lead magnet in the subscription form, deliver it in this email as well. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fd40071 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd40071\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3db034e\" data-id=\"3db034e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fcb26f elementor-widget elementor-widget-heading\" data-id=\"4fcb26f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Retention Email \u21161<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d0dda3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d0dda3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d173d34\" data-id=\"d173d34\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e4797a elementor-widget elementor-widget-text-editor\" data-id=\"2e4797a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The second email in the sequence aims at encouraging a new subscriber to stay in touch with a brand for a long haul. To nail it, you need to address your subscriber\u2019s interests and needs and offer them some additional value \u2014 tips, white papers, checklists, and so on.<\/span><\/p><p><span style=\"font-weight: 400;\">Make sure you offer subscribers the relevant content that reflects your business. For instance, if you run an online beauty shop, give tips on skincare or offbeat make-up looks. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0b2085f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0b2085f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e142e9\" data-id=\"0e142e9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b87407 elementor-widget elementor-widget-heading\" data-id=\"5b87407\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Retention Email \u21162<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5baa2f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5baa2f7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40d3192\" data-id=\"40d3192\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9972cc elementor-widget elementor-widget-text-editor\" data-id=\"a9972cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Marketers say each following email in the sequence has to provoke more desire to buy from a brand. Thus, the second lead nurturing email campaign may address your subscribers&#8217; pain points. This tactic will help you to nudge the potential customer down the pipeline.<\/span><\/p><p><span style=\"font-weight: 400;\">The important thing \u2014 you should avoid being too pessimistic about the problems your potential customers face. Otherwise, recipients get frustrated and unsubscribe from you. Instead, end the message on a positive note \u2014 give a hint that your clients&#8217; issue can be tackled.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a01a625 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a01a625\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e939d3c\" data-id=\"e939d3c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9115e61 elementor-widget elementor-widget-heading\" data-id=\"9115e61\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Retention Email \u21163<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c4741eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c4741eb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3eae978\" data-id=\"3eae978\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fbfacc elementor-widget elementor-widget-text-editor\" data-id=\"9fbfacc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the middle of the sequence, it\u2019s time to start selling. Thus, you can offer subscribers a solution to the issue you designated in the previous message.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To create an effective email you may offer free or low-priced products. This tactic is a must if you sell up-market products or services, as it helps prepare subscribers without scaring them away.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e4c973c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e4c973c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-785b6aa\" data-id=\"785b6aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b7188f elementor-widget elementor-widget-heading\" data-id=\"9b7188f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Announcement Email<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7cdf7e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7cdf7e9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55f8453\" data-id=\"55f8453\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-738a3cf elementor-widget elementor-widget-text-editor\" data-id=\"738a3cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The announcement email is designed to present your main or new product to potential buyers. Try not to make the messaging too pushy, as people hate bold sales. Instead, focus on provoking interest in your product.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To reach this objective, clearly state what the email is about in the subject line. Present a product to the target audience, describe it, and list the benefits. Finish the email with a clear and strong CTA.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f800a49 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f800a49\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-faff070\" data-id=\"faff070\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f037a4b elementor-widget elementor-widget-heading\" data-id=\"f037a4b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Social Proof Email<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4387663 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4387663\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b83f9d6\" data-id=\"b83f9d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-156b667 elementor-widget elementor-widget-text-editor\" data-id=\"156b667\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">After your main product presentation potential buyers may have doubts about it. To nudge those leads down the pipeline, you need to address their objections in a strong but indirect manner.\u00a0<\/span><\/p><p><a href=\"https:\/\/www.inc.com\/craig-bloem\/84-percent-of-people-trust-online-reviews-as-much-.html\"><span style=\"font-weight: 400;\">84%<\/span><\/a><span style=\"font-weight: 400;\"> of consumers trust online reviews as much as referrals from friends. So, social proof emails may be more than persuasive. Better yet, you can deploy various types of social proofs. For instance, small businesses may benefit from customer testimonials or borrowing authority from partners. Meanwhile, for b2b marketing, the ideal solution is to present an impressive case study. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ba79f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ba79f8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d92664\" data-id=\"6d92664\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1769d51 elementor-widget elementor-widget-heading\" data-id=\"1769d51\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Special Offer Email<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4408e47 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4408e47\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b80bd0\" data-id=\"7b80bd0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5aac3d elementor-widget elementor-widget-text-editor\" data-id=\"f5aac3d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">By the end of the sequence the potential customer is ready to buy, so make a killer offer they couldn\u2019t resist. It could be a huge discount, a valuable gift, free delivery, and so on. The point is to motivate the subscriber to make a purchase as soon as possible. By the way, the great tactic to create urgency is to add a time limitation to the offer.<\/span><\/p><p><span style=\"font-weight: 400;\">The email sequence above is just an example. To drive better results, you may need to create your own email flow considering your business niche, product, customer journey, and so on. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ec72e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ec72e3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2030e3\" data-id=\"a2030e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00b3e08 elementor-widget elementor-widget-heading\" data-id=\"00b3e08\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Employ Email Marketing Automation and CRM<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1635a19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1635a19\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37caf6b\" data-id=\"37caf6b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89560f1 elementor-widget elementor-widget-text-editor\" data-id=\"89560f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The automation of routine tasks and processes is a meaningful part of modern email marketing. Employ a tool that allows you to create automated email flows triggered by certain events, such as adding a new contact into a subscriber list.<\/span><\/p><p><span style=\"font-weight: 400;\">Luckily, there are plenty of solutions for email automation. When choosing a perfect option for you, pay attention to the integration opportunities it provides. As long as you\u2019re going to use emails to nurture affiliate leads, make sure your email marketing platform works well with your affiliate management system. In this case, an open API comes in handy. This feature allows you to integrate various marketing software solutions seamlessly and with low effort.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-224a611 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"224a611\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e8da5b\" data-id=\"9e8da5b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f986994 elementor-widget elementor-widget-image\" data-id=\"f986994\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"852\" height=\"414\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/05\/Photo_1.png\" class=\"attachment-1536x1536 size-1536x1536 wp-image-13986\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2faf96a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2faf96a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7bc306e\" data-id=\"7bc306e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b969e1 elementor-widget elementor-widget-heading\" data-id=\"9b969e1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Remember About Email List Optimization and Segmentation<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a47a8a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a47a8a2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-efcf4f3\" data-id=\"efcf4f3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-330590e elementor-widget elementor-widget-text-editor\" data-id=\"330590e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To boost the effectiveness of your email marketing campaigns and nurture leads from partner marketing successfully, you need to segment your email lists. It will help pinpoint subscribers\u2019 interests and pains more precisely and make emails more personalized. This, in its turn, affects conversion rates positively.<\/span><\/p><p><span style=\"font-weight: 400;\">On average, email marketing platforms allow you to set any segmentation criteria you want. But, at first, take care of acquiring this information about your subscribers. You can do it by transferring data from your partner management software. For instance, Affise lets you get the following information:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6793fb2d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6793fb2d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-178b6296\" data-id=\"178b6296\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19f9a157 elementor-widget elementor-widget-text-editor\" data-id=\"19f9a157\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"arrow-list\"><li><span style=\"font-weight: 400; color: #000000;\">Location;<\/span><\/li><li><span style=\"font-weight: 400; color: #000000;\">Devise type;<\/span><\/li><li><span style=\"font-weight: 400; color: #000000;\">OS, and more.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b25ba1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b25ba1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e46e3b\" data-id=\"7e46e3b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-082026d elementor-widget elementor-widget-text-editor\" data-id=\"082026d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Also, optimize your mailing lists from time to time. This practice implies deleting disengaged contacts that affect your mail email marketing metrics \u2014 open rates, click-through rate, conversion rates, and so on. Cleaning up email lists improves your email deliverability and reduces the number of unsubscribes. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e19fe30 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e19fe30\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d291639\" data-id=\"d291639\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1dbda7 elementor-widget elementor-widget-heading\" data-id=\"f1dbda7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">To Sum It Up <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57dab8f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57dab8f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a23bc2b\" data-id=\"a23bc2b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c138fe5 elementor-widget elementor-widget-text-editor\" data-id=\"c138fe5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Partnerships and email marketing make a perfect combination. They reinforce each other and allow marketers to effectively nurture leads until they turn into paying customers. Apart from it, businesses can merge these marketing channels to:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-218b5449 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"218b5449\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-515447\" data-id=\"515447\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75e56269 elementor-widget elementor-widget-text-editor\" data-id=\"75e56269\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"arrow-list\"><li><span style=\"font-weight: 400; color: #000000;\"><a href=\"https:\/\/affise.com\/blog\/email-marketing-partnerships\/\">Boost brand awareness with partnership email campaign<\/a>s;<\/span><\/li><li><span style=\"font-weight: 400; color: #000000;\"><a href=\"https:\/\/affise.com\/blog\/partner-and-email-marketing-integration\/\">Acquire more leads through affiliate email marketing<\/a>.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f71e74a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f71e74a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69f0f71\" data-id=\"69f0f71\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8d5479 elementor-widget elementor-widget-text-editor\" data-id=\"d8d5479\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Whatever strategy you\u2019ll stick to, you need a seamless integration between email automation and partner marketing platforms. To start with, try Affise \u2014 our solution is effective for end-to-end management of partnerships and easy integration with third-party services. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-098f410 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"098f410\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36f3191\" data-id=\"36f3191\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-513fd75 elementor-widget elementor-widget-request-free-trial\" data-id=\"513fd75\" data-element_type=\"widget\" data-widget_type=\"request-free-trial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"article__wrapper\">\n            <div class=\"request-phrase\">\n                <p class=\"request-phrase__text\">Try&nbsp;<strong><b>Affise&nbsp;<\/b><\/strong>today! Submit for<strong>&nbsp;a&nbsp;free trial&nbsp;<\/strong>and<br>check out&nbsp;<strong>all&nbsp;platform\u2019s functionality<\/strong>&nbsp;by yourself!<\/p>\n                <p>\n                    <a href=\"https:\/\/affise.com\/contact-us\/\" >\n                        <button class=\"request-phrase__button\">\n                            Request Free Trial                        <\/button>\n                    <\/a>\n                <\/p>\n            <\/div>\n        <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sad but true, just a part of users that land on your website buys from you immediately. Many potential customers need to get more familiar with your brand. And the more complex product you offer, the more time it takes \u2014 up to ten interactions with a brand. Otherwise, nurturing leads from partner marketing and [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":13990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[51],"tags":[173,195,182],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Nurture Leads from Partner Marketing with Emails<\/title>\n<meta name=\"description\" content=\"Convert partner leads with email flows\u2014use exit popups, funnel modeling, and CRM automation to drive engagement and affiliate ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/nurturing-partner-marketing-leads-with-emails\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Nurture Leads from Partner Marketing with Emails\" \/>\n<meta property=\"og:description\" content=\"Email marketing is worth adding to your marketing strategy if you want to convert more leads from affiliate campaigns and partnerships. Learn how to drive leads down the pipeline with emails.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/affise.com\/blog\/nurturing-partner-marketing-leads-with-emails\/\" \/>\n<meta property=\"og:site_name\" content=\"Affise\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/getaffise\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-27T09:17:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-05T12:14:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/05\/How-to-Nurture-Partner-Leads-with-Emails_FB.png\" \/>\n<meta name=\"author\" content=\"Affise Academy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GetAffise\" \/>\n<meta name=\"twitter:site\" content=\"@GetAffise\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Affise Academy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/affise.com\/blog\/nurturing-partner-marketing-leads-with-emails\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/affise.com\/blog\/nurturing-partner-marketing-leads-with-emails\/\"},\"author\":{\"name\":\"Affise Academy\",\"@id\":\"https:\/\/affise.com\/#\/schema\/person\/df18ec4c7cd397cc0730d187e38a948f\"},\"headline\":\"The Guide to Nurturing Partner Leads with Email Marketing\",\"datePublished\":\"2021-05-27T09:17:46+00:00\",\"dateModified\":\"2025-08-05T12:14:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/affise.com\/blog\/nurturing-partner-marketing-leads-with-emails\/\"},\"wordCount\":1464,\"publisher\":{\"@id\":\"https:\/\/affise.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/affise.com\/blog\/nurturing-partner-marketing-leads-with-emails\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/affise.com\/wp-content\/uploads\/2021\/05\/How-to-Nurture-Partner-Leads-with-Emails.png\",\"keywords\":[\"Affiliate Marketing\",\"Email Marketing\",\"Partner Marketing\"],\"articleSection\":[\"Tips &amp; Guides\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/affise.com\/blog\/nurturing-partner-marketing-leads-with-emails\/\",\"url\":\"https:\/\/affise.com\/blog\/nurturing-partner-marketing-leads-with-emails\/\",\"name\":\"How to Nurture Leads from Partner Marketing with Emails\",\"isPartOf\":{\"@id\":\"https:\/\/affise.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/affise.com\/blog\/nurturing-partner-marketing-leads-with-emails\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/affise.com\/blog\/nurturing-partner-marketing-leads-with-emails\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/affise.com\/wp-content\/uploads\/2021\/05\/How-to-Nurture-Partner-Leads-with-Emails.png\",\"datePublished\":\"2021-05-27T09:17:46+00:00\",\"dateModified\":\"2025-08-05T12:14:31+00:00\",\"description\":\"Convert partner leads with email flows\u2014use exit popups, funnel modeling, and CRM automation to drive engagement and affiliate ROI.\",\"breadcrumb\":{\"@id\":\"https:\/\/affise.com\/blog\/nurturing-partner-marketing-leads-with-emails\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/affise.com\/blog\/nurturing-partner-marketing-leads-with-emails\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/affise.com\/blog\/nurturing-partner-marketing-leads-with-emails\/#primaryimage\",\"url\":\"https:\/\/affise.com\/wp-content\/uploads\/2021\/05\/How-to-Nurture-Partner-Leads-with-Emails.png\",\"contentUrl\":\"https:\/\/affise.com\/wp-content\/uploads\/2021\/05\/How-to-Nurture-Partner-Leads-with-Emails.png\",\"width\":1140,\"height\":465},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/affise.com\/blog\/nurturing-partner-marketing-leads-with-emails\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/affise.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Guide to Nurturing Partner Leads with Email Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/affise.com\/#website\",\"url\":\"https:\/\/affise.com\/\",\"name\":\"Affise\",\"description\":\"Performance Marketing &amp; Mobile Attribution Platform\",\"publisher\":{\"@id\":\"https:\/\/affise.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/affise.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/affise.com\/#organization\",\"name\":\"Affise Technologies Ltd\",\"alternateName\":\"Affise\",\"url\":\"https:\/\/affise.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/affise.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/affise.com\/wp-content\/uploads\/2021\/09\/affise-logo-banner.jpg\",\"contentUrl\":\"https:\/\/affise.com\/wp-content\/uploads\/2021\/09\/affise-logo-banner.jpg\",\"width\":1080,\"height\":1080,\"caption\":\"Affise Technologies Ltd\"},\"image\":{\"@id\":\"https:\/\/affise.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/getaffise\",\"https:\/\/twitter.com\/GetAffise\",\"https:\/\/www.instagram.com\/getaffise\/\",\"https:\/\/www.linkedin.com\/company\/affise-com\/\",\"https:\/\/medium.com\/@affise\",\"https:\/\/www.youtube.com\/channel\/UCkSVBagxxJzOxhmQ1KXAzPw\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/affise.com\/#\/schema\/person\/df18ec4c7cd397cc0730d187e38a948f\",\"name\":\"Affise Academy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/affise.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/affise.com\/wp-content\/uploads\/2021\/03\/qAEA5F2cZWBGR3NRDLMjtqnBMDAuac3zkASs2ecx-96x96.jpg\",\"contentUrl\":\"https:\/\/affise.com\/wp-content\/uploads\/2021\/03\/qAEA5F2cZWBGR3NRDLMjtqnBMDAuac3zkASs2ecx-96x96.jpg\",\"caption\":\"Affise Academy\"},\"description\":\"Affise is a partner marketing platform for brands, advertisers and agencies to scale via all possible performance marketing channels. Synergy of technology and our long standing experience lets you expand your partnerships, automate every step of the campaign lifecycle and make data-driven decisions.\",\"sameAs\":[\"https:\/\/affise.com\"],\"url\":\"https:\/\/affise.com\/blog\/author\/affise-academy\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Nurture Leads from Partner Marketing with Emails","description":"Convert partner leads with email flows\u2014use exit popups, funnel modeling, and CRM automation to drive engagement and affiliate ROI.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/affise.com\/blog\/nurturing-partner-marketing-leads-with-emails\/","og_locale":"en_US","og_type":"article","og_title":"How to Nurture Leads from Partner Marketing with Emails","og_description":"Email marketing is worth adding to your marketing strategy if you want to convert more leads from affiliate campaigns and partnerships. Learn how to drive leads down the pipeline with emails.","og_url":"https:\/\/affise.com\/blog\/nurturing-partner-marketing-leads-with-emails\/","og_site_name":"Affise","article_publisher":"https:\/\/www.facebook.com\/getaffise","article_published_time":"2021-05-27T09:17:46+00:00","article_modified_time":"2025-08-05T12:14:31+00:00","og_image":[{"url":"https:\/\/affise.com\/wp-content\/uploads\/2021\/05\/How-to-Nurture-Partner-Leads-with-Emails_FB.png"}],"author":"Affise Academy","twitter_card":"summary_large_image","twitter_creator":"@GetAffise","twitter_site":"@GetAffise","twitter_misc":{"Written by":"Affise Academy","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/affise.com\/blog\/nurturing-partner-marketing-leads-with-emails\/#article","isPartOf":{"@id":"https:\/\/affise.com\/blog\/nurturing-partner-marketing-leads-with-emails\/"},"author":{"name":"Affise Academy","@id":"https:\/\/affise.com\/#\/schema\/person\/df18ec4c7cd397cc0730d187e38a948f"},"headline":"The Guide to Nurturing Partner Leads with Email Marketing","datePublished":"2021-05-27T09:17:46+00:00","dateModified":"2025-08-05T12:14:31+00:00","mainEntityOfPage":{"@id":"https:\/\/affise.com\/blog\/nurturing-partner-marketing-leads-with-emails\/"},"wordCount":1464,"publisher":{"@id":"https:\/\/affise.com\/#organization"},"image":{"@id":"https:\/\/affise.com\/blog\/nurturing-partner-marketing-leads-with-emails\/#primaryimage"},"thumbnailUrl":"https:\/\/affise.com\/wp-content\/uploads\/2021\/05\/How-to-Nurture-Partner-Leads-with-Emails.png","keywords":["Affiliate Marketing","Email Marketing","Partner Marketing"],"articleSection":["Tips &amp; Guides"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/affise.com\/blog\/nurturing-partner-marketing-leads-with-emails\/","url":"https:\/\/affise.com\/blog\/nurturing-partner-marketing-leads-with-emails\/","name":"How to Nurture Leads from Partner Marketing with Emails","isPartOf":{"@id":"https:\/\/affise.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/affise.com\/blog\/nurturing-partner-marketing-leads-with-emails\/#primaryimage"},"image":{"@id":"https:\/\/affise.com\/blog\/nurturing-partner-marketing-leads-with-emails\/#primaryimage"},"thumbnailUrl":"https:\/\/affise.com\/wp-content\/uploads\/2021\/05\/How-to-Nurture-Partner-Leads-with-Emails.png","datePublished":"2021-05-27T09:17:46+00:00","dateModified":"2025-08-05T12:14:31+00:00","description":"Convert partner leads with email flows\u2014use exit popups, funnel modeling, and CRM automation to drive engagement and affiliate ROI.","breadcrumb":{"@id":"https:\/\/affise.com\/blog\/nurturing-partner-marketing-leads-with-emails\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/affise.com\/blog\/nurturing-partner-marketing-leads-with-emails\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/affise.com\/blog\/nurturing-partner-marketing-leads-with-emails\/#primaryimage","url":"https:\/\/affise.com\/wp-content\/uploads\/2021\/05\/How-to-Nurture-Partner-Leads-with-Emails.png","contentUrl":"https:\/\/affise.com\/wp-content\/uploads\/2021\/05\/How-to-Nurture-Partner-Leads-with-Emails.png","width":1140,"height":465},{"@type":"BreadcrumbList","@id":"https:\/\/affise.com\/blog\/nurturing-partner-marketing-leads-with-emails\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/affise.com\/"},{"@type":"ListItem","position":2,"name":"The Guide to Nurturing Partner Leads with Email Marketing"}]},{"@type":"WebSite","@id":"https:\/\/affise.com\/#website","url":"https:\/\/affise.com\/","name":"Affise","description":"Performance Marketing &amp; Mobile Attribution Platform","publisher":{"@id":"https:\/\/affise.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/affise.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/affise.com\/#organization","name":"Affise Technologies Ltd","alternateName":"Affise","url":"https:\/\/affise.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/affise.com\/#\/schema\/logo\/image\/","url":"https:\/\/affise.com\/wp-content\/uploads\/2021\/09\/affise-logo-banner.jpg","contentUrl":"https:\/\/affise.com\/wp-content\/uploads\/2021\/09\/affise-logo-banner.jpg","width":1080,"height":1080,"caption":"Affise Technologies Ltd"},"image":{"@id":"https:\/\/affise.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/getaffise","https:\/\/twitter.com\/GetAffise","https:\/\/www.instagram.com\/getaffise\/","https:\/\/www.linkedin.com\/company\/affise-com\/","https:\/\/medium.com\/@affise","https:\/\/www.youtube.com\/channel\/UCkSVBagxxJzOxhmQ1KXAzPw"]},{"@type":"Person","@id":"https:\/\/affise.com\/#\/schema\/person\/df18ec4c7cd397cc0730d187e38a948f","name":"Affise Academy","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/affise.com\/#\/schema\/person\/image\/","url":"https:\/\/affise.com\/wp-content\/uploads\/2021\/03\/qAEA5F2cZWBGR3NRDLMjtqnBMDAuac3zkASs2ecx-96x96.jpg","contentUrl":"https:\/\/affise.com\/wp-content\/uploads\/2021\/03\/qAEA5F2cZWBGR3NRDLMjtqnBMDAuac3zkASs2ecx-96x96.jpg","caption":"Affise Academy"},"description":"Affise is a partner marketing platform for brands, advertisers and agencies to scale via all possible performance marketing channels. Synergy of technology and our long standing experience lets you expand your partnerships, automate every step of the campaign lifecycle and make data-driven decisions.","sameAs":["https:\/\/affise.com"],"url":"https:\/\/affise.com\/blog\/author\/affise-academy\/"}]}},"_links":{"self":[{"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/posts\/13981"}],"collection":[{"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/comments?post=13981"}],"version-history":[{"count":0,"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/posts\/13981\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/media\/13990"}],"wp:attachment":[{"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/media?parent=13981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/categories?post=13981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/tags?post=13981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}