{"id":14933,"date":"2021-07-27T11:24:18","date_gmt":"2021-07-27T08:24:18","guid":{"rendered":"https:\/\/affise.com\/?p=14933"},"modified":"2025-01-14T15:44:48","modified_gmt":"2025-01-14T12:44:48","slug":"affiliate-program-split-testing","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/affiliate-program-split-testing\/","title":{"rendered":"How to Use A\/B Testing to Improve Your Affiliate Program"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14933\" class=\"elementor elementor-14933\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65a445b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65a445b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a59966e\" data-id=\"a59966e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5328963 elementor-widget elementor-widget-text-editor\" data-id=\"5328963\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Getting things right in every business approach is essential if you want to progress and grow. That can mean you have a long list of statistics and metrics to track and monitor, from <\/span><a href=\"https:\/\/www.dialpad.com\/blog\/call-center-kpis\/\"><span style=\"font-weight: 400;\">call center KPIs<\/span><\/a><span style=\"font-weight: 400;\"> through to CTRs (click-through rates).<\/span><\/p><p><span style=\"font-weight: 400;\">Whatever your sector, you have to consider things like implementing <\/span><a href=\"https:\/\/smallbizclub.com\/technology\/software\/top-5-business-communication-tools-in-the-modern-workplace\/\"><span style=\"font-weight: 400;\">the best communications tools to suit your staff and your customers<\/span><\/a><span style=\"font-weight: 400;\">. Also to be considered, of course, is your marketing.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">An increasingly important area of marketing is affiliate marketing, and it\u2019s worth considering the following:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f94a7be elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f94a7be\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-328a86bc\" data-id=\"328a86bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b63e665 elementor-widget elementor-widget-text-editor\" data-id=\"1b63e665\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"arrow-list\"><li><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">US affiliate marketing spend is estimated to reach <\/span><a href=\"https:\/\/www.statista.com\/statistics\/693438\/affiliate-marketing-spending\/\"><span style=\"font-weight: 400;\">8.2 billion U.S. dollars by <\/span><span style=\"font-weight: 400;\">2022<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/span><\/li><li><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Almost 90% of advertisers<\/span><span style=\"font-weight: 400;\"> see affiliate programs as important or very important. <\/span><\/span><\/li><li><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">20% of publishers <\/span><span style=\"font-weight: 400;\">use 5 or more affiliate networks. <\/span><\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8db2ec5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8db2ec5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eabea1f\" data-id=\"eabea1f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d947278 elementor-widget elementor-widget-text-editor\" data-id=\"d947278\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Clearly it\u2019s important, then, but how do we get it right? The primary way to improve your affiliate programs is by split testing (also called A\/B testing). But what exactly is split testing, and how do we do it?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ba8709 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ba8709\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ff6818\" data-id=\"6ff6818\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-424dc0d elementor-widget elementor-widget-heading\" data-id=\"424dc0d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">What is split testing? <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8acb729 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8acb729\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb2f135\" data-id=\"bb2f135\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-614d81d elementor-widget elementor-widget-text-editor\" data-id=\"614d81d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Can you remember the last time you bought a new car? Perhaps you had test drives in two or three different cars before deciding which one best suited you. Split testing is like that, only you are testing different versions of things you use (landing pages, ads, content, images, etc.) to engage and attract customers.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, let\u2019s say you are launching what you believe is the <\/span><a href=\"https:\/\/www.zendesk.com\/service\/voice\/call-center-software\/\"><span style=\"font-weight: 400;\">best call center software<\/span><\/a><span style=\"font-weight: 400;\"> available. You try a few different versions of campaigns that may vary in the colors used, the images, and even the actual textual content. You would then track how each version performed and which produced the highest rates of engagement or the most clicks.<\/span><\/p><p><span style=\"font-weight: 400;\">Now imagine repeating that process with most of what you present to customers or, in this case, how your affiliate programs are constructed.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b5e2646 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b5e2646\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-628fd2e\" data-id=\"628fd2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e1d0c9 elementor-widget elementor-widget-heading\" data-id=\"5e1d0c9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8 Tips on Using Split Testing <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9e608 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9e608\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-053980e\" data-id=\"053980e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12e0c40 elementor-widget elementor-widget-image\" data-id=\"12e0c40\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"799\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/07\/image4-1.png\" class=\"attachment-large size-large wp-image-14939\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b884acf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b884acf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5186aab\" data-id=\"5186aab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ae55bd elementor-widget elementor-widget-text-editor\" data-id=\"1ae55bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You can see the potential of split testing, but how do you go about it?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa04f52 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa04f52\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-77bcc99\" data-id=\"77bcc99\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c531c46 elementor-widget elementor-widget-heading\" data-id=\"c531c46\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">1. Analyze <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13d3d8c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13d3d8c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b3b6e5\" data-id=\"6b3b6e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-497a985 elementor-widget elementor-widget-text-editor\" data-id=\"497a985\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Before you begin any testing, it helps to have an overview of what you are going to test. That means having a clear understanding of how your website visitors interact with your site. Analyze all your data to see which pages appear to work well, engagement-wise, and which do not.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This can help you see which pages you need to prioritize for testing if they are under-performing \u2014 and this also includes other aspects of your site such as CTAs. <\/span><a href=\"https:\/\/affise.com\/datafusion\/\"><span style=\"font-weight: 400;\">Tools such as Google Analytics<\/span><\/a><span style=\"font-weight: 400;\"> (GA) can be a big help when it comes to finding the information you need. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5da3b4c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5da3b4c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8157966\" data-id=\"8157966\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2241e3 elementor-widget elementor-widget-heading\" data-id=\"f2241e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">2. Set Timeframes<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf03157 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf03157\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64f6f46\" data-id=\"64f6f46\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1452758 elementor-widget elementor-widget-text-editor\" data-id=\"1452758\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You next need to decide what your testing times will be. These can vary greatly depending on what you\u2019re testing and what your goals are. Your shortest testing period would probably be around seven days if you were looking to track, and then improve, engagement levels.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If your main goal is to increase your conversion rate, or to reduce your <\/span><a href=\"https:\/\/accelerate.agency\/saas-customer-churn\"><span style=\"font-weight: 400;\">churn rate<\/span><\/a><span style=\"font-weight: 400;\">, then you will want to consider a longer timeframe for testing \u2014 anywhere from one to three months. These figures are not set in stone \u2014 they can depend on what your final goals are and also what data you have harvested from your initial analysis. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ad0fb89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ad0fb89\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ff1041\" data-id=\"2ff1041\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ccd90d1 elementor-widget elementor-widget-heading\" data-id=\"ccd90d1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">3. Be patient <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e68394 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e68394\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1158367\" data-id=\"1158367\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-abfcb55 elementor-widget elementor-widget-text-editor\" data-id=\"abfcb55\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You may well notice things early in the testing process. These could be aspects of your <\/span><a href=\"https:\/\/www.founderjar.com\/best-affiliate-programs\/\"><span style=\"font-weight: 400;\">affiliate programs<\/span><\/a><span style=\"font-weight: 400;\"> that you feel tempted to adjust straight away. Don\u2019t! Be patient and let any test run the duration you initially planned.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you start tweaking during a test, your final results will be less accurate and will devalue the overall test. If you do notice things to change early on, simply note them down so you can make those adjustments when the process is finished.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a8c2c59 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a8c2c59\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f7d45b\" data-id=\"2f7d45b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8be985b elementor-widget elementor-widget-heading\" data-id=\"8be985b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">4. Focus <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d1d371 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d1d371\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f771d9d\" data-id=\"f771d9d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5893588 elementor-widget elementor-widget-text-editor\" data-id=\"5893588\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It can be difficult to tell which elements will need to be tweaked or adjusted. But equally, it\u2019s hard to know which ones are working perfectly well. For that reason, you don\u2019t want to make things too complicated by testing too many major elements at the same time. The trick here is to focus on as few elements as possible in each test.<\/span><\/p><p><span style=\"font-weight: 400;\">And it makes sense to focus on one major element at a time. You may decide to test the color palette you are using first, or images, or headline formats, and so on. Once you\u2019ve successfully tested the major elements, you can then look at moving onto smaller elements where you can test several at the same time. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1085723 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1085723\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67ee9ad\" data-id=\"67ee9ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75183a7 elementor-widget elementor-widget-heading\" data-id=\"75183a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">5. Never Stop Testing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-795119d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"795119d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd5ffe6\" data-id=\"bd5ffe6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5c8e07 elementor-widget elementor-widget-text-editor\" data-id=\"e5c8e07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Do not see split testing as a one-off process. Things are constantly changing, both with the products and services you offer and also with the behaviour and patterns displayed by your customers. What works well today may not work as well in a year\u2019s time, so see split testing as either an ongoing process or as a process to be regularly revisited.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you have regular changes or additions to your website, you may want to consider retesting every few months. But that initial cycle of testing should give you a general idea of what usually works, especially in relation to some of the major elements you utilize.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c39e04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c39e04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59c4bb9\" data-id=\"59c4bb9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d59b77a elementor-widget elementor-widget-heading\" data-id=\"d59b77a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">6. Spot Pain Points <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7205dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7205dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8dad674\" data-id=\"8dad674\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5e835e elementor-widget elementor-widget-text-editor\" data-id=\"c5e835e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Split testing doesn\u2019t just help you improve everything about your pages and how your affiliate programs work \u2014 it can also help identify any major pain points. These can vary greatly, but identifying them and attempting to meet your customers\u2019 specific needs can help make a difference to how successful any program is. By using GA and other tools, you can identify pain points from the data you collect. They can include things like customers being unsure of where to find particular information \u2014 or even being unable to find your CTA. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1499cd2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1499cd2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7bb1b26\" data-id=\"7bb1b26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ef153b elementor-widget elementor-widget-heading\" data-id=\"7ef153b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">7. Test Affiliate Links<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d561a21 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d561a21\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2d9d41\" data-id=\"a2d9d41\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c62fb1a elementor-widget elementor-widget-text-editor\" data-id=\"c62fb1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With affiliate programs, you want to know which links to your site perform best as they will be the ones that drive the most revenue, and most benefit your affiliates. You can do this by split testing different links and using different content for each.<\/span><\/p><p><span style=\"font-weight: 400;\">This will give you the data you need to see which affiliate links are working best for you. And it means you can concentrate on those links that give you the best results (thus saving you money) as well as the option to drop links that are performing badly or not at all. It can also give you a wider overview of what your target demographics respond to. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3527aaf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3527aaf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb42b78\" data-id=\"bb42b78\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c8b28c elementor-widget elementor-widget-heading\" data-id=\"0c8b28c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">8. Employ Email Marketing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-585c2a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"585c2a9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea76e04\" data-id=\"ea76e04\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03a82ba elementor-widget elementor-widget-text-editor\" data-id=\"03a82ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Emails can play a big part in how well your affiliate programs work. Marketing emails contain affiliate links you want the reader to click on, so this is something you should also be doing split testing on. You can even experiment with the tone of the email \u2014 does use of words and phrases that express urgency (this is a limited offer!) help increase the click-through rates?<\/span><\/p><p><span style=\"font-weight: 400;\">There are many other elements you should consider in relation to emails. Even the font type you use may have a negative or positive effect. But the main elements you should look at include things like design, layout, how long the email is, and how you express or place any call to action. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-630968f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"630968f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-efed2aa\" data-id=\"efed2aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d07b00 elementor-widget elementor-widget-heading\" data-id=\"8d07b00\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Takeaway<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-771e81b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"771e81b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb732cf\" data-id=\"eb732cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6da97c1 elementor-widget elementor-widget-text-editor\" data-id=\"6da97c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You want to <\/span><a href=\"https:\/\/blog.hubspot.com\/service\/ccaas-platforms-customer-satisfaction\"><span style=\"font-weight: 400;\">ensure customer satisfaction<\/span><\/a><span style=\"font-weight: 400;\"> at every level of your business. Satisfied customers aren\u2019t just customers who will make purchases \u2014 they\u2019ll come back and make them again. That means you need to check that things work the way you want them to.<\/span><\/p><p><span style=\"font-weight: 400;\">If you were looking at <\/span><a href=\"https:\/\/www.dialpad.com\/blog\/call-center-outsourcing\/\"><span style=\"font-weight: 400;\">contact center outsourcing<\/span><\/a><span style=\"font-weight: 400;\">, you\u2019d want to be sure your provider would meet your needs. And with affiliate programs, you want to see that every element of every campaign, ad, landing page, etc. does the job you need them to. Split testing helps you test and tweak those elements until you are happy. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Getting things right in every business approach is essential if you want to progress and grow. That can mean you have a long list of statistics and metrics to track and monitor, from call center KPIs through to CTRs (click-through rates). Whatever your sector, you have to consider things like implementing the best communications tools [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":14948,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[51],"tags":[173],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 Tips to Using Split Testing For Your Affiliate Program<\/title>\n<meta name=\"description\" content=\"Split testing is the primary way to improve your affiliate program. Learn how to run A\/B tests successfully and reap the benefits.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/affiliate-program-split-testing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Tips to Using Split Testing For Your Affiliate Program\" \/>\n<meta property=\"og:description\" content=\"Split testing is the primary way to improve your affiliate program. 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