{"id":15092,"date":"2021-08-09T14:12:06","date_gmt":"2021-08-09T11:12:06","guid":{"rendered":"https:\/\/affise.com\/?p=15092"},"modified":"2025-08-02T16:48:38","modified_gmt":"2025-08-02T13:48:38","slug":"first-interview-with-affise-cmo","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/first-interview-with-affise-cmo\/","title":{"rendered":"&#8220;Partner Marketing is fast becoming the backbone of every marketing strategy&#8221; \u2013 Sam O&#8217;Brien, Affise CMO."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15092\" class=\"elementor elementor-15092\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f3527b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f3527b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2cb510b\" data-id=\"2cb510b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1e1ddd elementor-widget elementor-widget-spacer\" data-id=\"f1e1ddd\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8483f3 elementor-widget elementor-widget-text-editor\" data-id=\"e8483f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">This summer, Affise introduced <\/span><b>a new Chief Marketing Officer \u2013 Sam O&#8217;Brien<\/b><span style=\"font-weight: 400;\">. Sam joined Affise after working with RingCentral as their Digital and Growth EMEA Director. During his time at RingCentral, he supported the company in their growth to <\/span><b>$1bn ARR<\/b><span style=\"font-weight: 400;\">, maintaining the expansion into Europe and APAC. With a passion for branding and design, Sam has proven himself to be a leading growth marketer.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1ce05c elementor-widget elementor-widget-text-editor\" data-id=\"c1ce05c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Now it&#8217;s time to get to know Sam O&#8217;Brien, CMO at Affise, a little bit closer and perhaps learn some of his secrets for professional success. Check our small interview with Sam.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c4db12 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c4db12\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-add7e4b\" data-id=\"add7e4b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ea9dfb elementor-widget elementor-widget-text-editor\" data-id=\"6ea9dfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Could you describe your philosophy in life and how it&#8217;s projected to your work in marketing?<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dae47a9 elementor-widget elementor-widget-text-editor\" data-id=\"dae47a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Have fun, be yourself, and don&#8217;t take things too seriously. I think those three things are as important to a person as they are to a brand. I&#8217;m a strong believer that everyone should be themselves. Diversity and differences in opinions all add to innovations. So be you, don&#8217;t act like you think you&#8217;re meant to.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7dd83a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7dd83a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41f6570\" data-id=\"41f6570\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afb1852 elementor-widget elementor-widget-text-editor\" data-id=\"afb1852\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Can you share any tips for managing marketing budgets?<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1686f2 elementor-widget elementor-widget-text-editor\" data-id=\"f1686f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Always keep some budget back for testing. Companies often plan their budgets so they know exactly where they are spending and what on, but during a quarter, that leaves no room for innovation. I recommend leaving a pot of cash to test, try a new channel, launch a campaign you haven&#8217;t done before. As its test budget, we&#8217;ll assign a very low expected ROI quite often. The freedom creates new ways of spending the budget, and in return, you see far greater results compared to what&#8217;s expected. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc6591c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc6591c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad01089\" data-id=\"ad01089\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c4cff9 elementor-widget elementor-widget-text-editor\" data-id=\"9c4cff9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Do you think any particular marketing trends will be the most influential in the next year or two?<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7b8991 elementor-widget elementor-widget-text-editor\" data-id=\"a7b8991\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Well, clearly, I&#8217;m here because I believe Partner Marketing is fast becoming the backbone of every marketing strategy.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You can see over time, we&#8217;ve had a shift in marketing, channels have become more popular, and marketers need to be experts in everything. As this happens, the world of marketing has become more labour-intensive. You now need one person managing each of your social media channels and someone managing forums, oh and don&#8217;t forget you need someone managing paid channels as well, and content\u2026 The list goes on.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">So I believe companies will &#8220;outsource&#8221; this work. If we are honest with ourselves, that all Partner Marketing is: let someone else create the content on the channel they have a following, leaving marketing to focus on the customer journey. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c21d77b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c21d77b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c65fff4\" data-id=\"c65fff4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fbafe5 elementor-widget elementor-widget-text-editor\" data-id=\"2fbafe5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>How do you see the future of partner marketing management platforms and affiliate marketing in general?<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6295e39 elementor-widget elementor-widget-text-editor\" data-id=\"6295e39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">I believe, for SaaS providers, it&#8217;s still early days. We&#8217;ve got some great releases coming up that will really change the marketing landscape.<\/span><\/p><p><span style=\"font-weight: 400;\">I expect to see a lot of innovation within the SaaS partner management space; our <a href=\"https:\/\/affise.com\/reach\/\">tools<\/a> will be part of every MarTech stack.<\/span><\/p><p><span style=\"font-weight: 400;\">With the growth of TikTok and more people making money as Influencers, we&#8217;ll see a change in how brands interact with their audiences once again. Today, you expect to be sold via a trusted source, less reliance on a brand&#8217;s marketing, and more on influencers. Buying behaviour has shifted, successful companies will follow that shift.<\/span><\/p><p><span style=\"font-weight: 400;\">E-commerce and retail are highly disrupted industries at the moment. Amazon has ruled for a long time, but I feel tools like BigCommerce and Shopify combined with Affise will give small vendors not only a chance to compete but a chance to win in their niches.<\/span><\/p><p><span style=\"font-weight: 400;\">Overall the future of Partner Platforms and Affiliates is very bright; it&#8217;s on a great upwards trajectory, partnerships are a crucial element of growth.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d7bf32 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d7bf32\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ca0069\" data-id=\"6ca0069\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47f8fc6 elementor-widget elementor-widget-quote_new\" data-id=\"47f8fc6\" data-element_type=\"widget\" data-widget_type=\"quote_new.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <section class=\"blockquote\">\n            <div class=\"elementor-testimonial-wrapper elementor-testimonial-text-align-center\">\n                <div class=\"elementor-testimonial-content\">\n                    <span style=\"font-weight: 400; font-size: 26pt;\">I expect to see a lot of innovation within the <br><strong>SaaS partner management space<\/strong>;\n<br>our tools will be <strong>part of<\/strong> <strong>every MarTech stack<\/strong>.<\/span>                <\/div>\n                <div class=\"elementor-testimonial-meta\">\n                    <div class=\"elementor-testimonial-meta-inner\">\n                        <div class=\"elementor-testimonial-details\">\n                            <div class=\"elementor-testimonial-name\">\n                                Sam O'Brien                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7973f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7973f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec1dc55\" data-id=\"ec1dc55\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ebea70 elementor-widget elementor-widget-text-editor\" data-id=\"8ebea70\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Can you name three things you like most about affiliate marketing?<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-647a095 elementor-widget elementor-widget-text-editor\" data-id=\"647a095\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The top of the list has to be the community. In the last several months, I&#8217;ve had some incredible conversations with people who are &#8220;famous&#8221; affiliate marketers. Everyone has been so welcoming, open, and willing to talk.<\/span><\/p><p><span style=\"font-weight: 400;\">From a Marketer&#8217;s perspective, I think it&#8217;s the reach, speed, and low costs you can get with Affiliates. Actually, the ability to start new campaigns in hours or days, not weeks, is incredible when you&#8217;re trying to be agile. Especially if you have gaps in sales to fill, leveraging affiliates at that point can be a quick solution to get your business back on track. You&#8217;re also moving a lot of the pressure to the affiliate, leaving them responsible for all optimisation.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Last but not least, I&#8217;d have to say the relevancy of traffic Affiliates can provide. It&#8217;s like no other, being able to reach your target audience exactly is a very powerful tool. Don&#8217;t get me wrong, if you&#8217;re just paying for traffic, you might not see the results you expect, but, if you&#8217;re paying for Leads or Downloads, then it&#8217;s in the interest of the affiliate to find the right traffic for you. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-822a807 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"822a807\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2afc461\" data-id=\"2afc461\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a31a441 elementor-widget elementor-widget-text-editor\" data-id=\"a31a441\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>How about things you don&#8217;t like about affiliate marketing?<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f844760 elementor-widget elementor-widget-text-editor\" data-id=\"f844760\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The Stereotype that everyone is just here to make a quick buck is pretty annoying. I know some people are, but it&#8217;s clear to me that there are a lot of people passionate about Affiliate marketing. As mentioned above, I&#8217;ve had some brilliant conversations with some very influential people who clearly love being an affiliate marketer. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f5e25f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f5e25f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a16df9\" data-id=\"6a16df9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a6aa27 elementor-widget elementor-widget-text-editor\" data-id=\"2a6aa27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>And now, the most important question! What is your favorite dish?<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1fe972 elementor-widget elementor-widget-text-editor\" data-id=\"a1fe972\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Hmmm, I&#8217;d have to say Fish Tacos but good ones! I love spicy food, so for me, it&#8217;s always going to be a toss-up between Mexican and Thai, but at the moment, the Tacos are winning. Plus, I&#8217;m a bit of Barbucing nut, so I love to cook fresh fish on the BBQ mexican style. I&#8217;m getting hungry just thinking about it!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27d91ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27d91ce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d937a38\" data-id=\"d937a38\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d7b974 elementor-widget elementor-widget-text-editor\" data-id=\"5d7b974\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Well, we guess it&#8217;s time to have a food break now! After all, we all need the energy to reach new horizons!<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>This summer, Affise introduced a new Chief Marketing Officer \u2013 Sam O&#8217;Brien. Sam joined Affise after working with RingCentral as their Digital and Growth EMEA Director. During his time at RingCentral, he supported the company in their growth to $1bn ARR, maintaining the expansion into Europe and APAC. With a passion for branding and design, [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":15095,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[197],"tags":[108,182],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>First Interview with Affise Chief Marketing Officer<\/title>\n<meta name=\"description\" content=\"Get to know Sam O&#039;Brien, new Chief Marketing Officer at Affise, a little bit closer and learn some of his secrets for success in this interview\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/first-interview-with-affise-cmo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"First Interview with the new Chief Marketing Officer of Affise\" \/>\n<meta property=\"og:description\" content=\"Get to know Sam O&#039;Brien, new Chief Marketing Officer at Affise, a little bit closer and find out some of his secrets for success in this interview\" \/>\n<meta property=\"og:url\" content=\"https:\/\/affise.com\/blog\/first-interview-with-affise-cmo\/\" \/>\n<meta property=\"og:site_name\" content=\"Affise\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/getaffise\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-09T11:12:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-02T13:48:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/08\/First-Interview-with-the-CMO-of-Affise-FB-1.png\" \/>\n<meta name=\"author\" content=\"Affise Academy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GetAffise\" \/>\n<meta name=\"twitter:site\" content=\"@GetAffise\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Affise Academy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/affise.com\/blog\/first-interview-with-affise-cmo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/affise.com\/blog\/first-interview-with-affise-cmo\/\"},\"author\":{\"name\":\"Affise Academy\",\"@id\":\"https:\/\/affise.com\/#\/schema\/person\/df18ec4c7cd397cc0730d187e38a948f\"},\"headline\":\"&#8220;Partner Marketing is fast becoming the backbone of every marketing strategy&#8221; 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