{"id":15724,"date":"2021-09-22T12:14:10","date_gmt":"2021-09-22T09:14:10","guid":{"rendered":"https:\/\/affise.com\/?p=15724"},"modified":"2025-09-23T15:30:01","modified_gmt":"2025-09-23T12:30:01","slug":"how-to-track-performance-in-the-cookieless-world","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/how-to-track-performance-in-the-cookieless-world\/","title":{"rendered":"How to Track Performance in the Cookieless World"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15724\" class=\"elementor elementor-15724\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c8fcfba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c8fcfba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f7b9e3\" data-id=\"1f7b9e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e0b0a8 elementor-widget elementor-widget-text-editor\" data-id=\"3e0b0a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Relying on consumer data is the thing that lets digital marketing get ahead of the other marketing strategies. However, gathering customers\u2019 personal data may no longer be the option as <\/span><a href=\"https:\/\/www.techtimes.com\/articles\/262064\/20210627\/google-third-party-cookies-in-chrome-to-be-removed-in-2023-why-the-delay.htm\"><span style=\"font-weight: 400;\">Google&#8217;s intention to eliminate third-party cookies by 2023<\/span><\/a><span style=\"font-weight: 400;\"> moves us to the cookieless future. Major advertising ecosystems, browsers, and tech companies have already started to cut off the opportunities to track performance with cookies. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c8c2096 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c8c2096\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a780bea\" data-id=\"a780bea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a8b7bc elementor-widget elementor-widget-heading\" data-id=\"4a8b7bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Why are Cookies Used to Track Digital Marketing Performance?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aca6e82 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aca6e82\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f9befd6\" data-id=\"f9befd6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36431f1 elementor-widget elementor-widget-text-editor\" data-id=\"36431f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Cookies have been used for years to identify website users and track their online behavior, on-site and across various touchpoints with a brand. It\u2019s possible thanks to the following types of cookies: <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53c89f0f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53c89f0f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e54850a\" data-id=\"5e54850a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20cfccee elementor-widget elementor-widget-text-editor\" data-id=\"20cfccee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"arrow-list\"><li><span style=\"color: #000000;\"><b>First-party cookies. <\/b><span style=\"font-weight: 400;\">These cookies help digital marketers identify a user on the website and improve user experience. First-party cookies are never transferred to third-party services, such as advertising platforms or networks, they are used solely by a domain a user is visiting.<\/span><\/span><\/li><li><span style=\"color: #000000;\"><b>Third-party cookies. <\/b><span style=\"font-weight: 400;\">These cookies are essential for digital advertising, as they gather information across various channels. It helps marketers discover what websites a user has recently visited and what they did on those websites. <\/span><span style=\"font-weight: 400;\">Third-party cookies are created by domains other than the one a user is currently browsing and can be accessible on any website that loads the third-party server\u2019s code.<\/span><\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd54ff6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd54ff6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38f11b0\" data-id=\"38f11b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9dbc7e8 elementor-widget elementor-widget-text-editor\" data-id=\"9dbc7e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">On a technical level, first-party cookies and third-party cookies are the same kind of file. The real difference lies in the way cookies are created and subsequently used. While they both make customers\u2019 journeys clearer for marketers and help drive leads down the sales funnel, the third-party cookies aim more on cross-site tracking, retargeting and ad-serving.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-96f8a53 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"96f8a53\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e2a59bb\" data-id=\"e2a59bb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a9bbe5 elementor-widget elementor-widget-image\" data-id=\"2a9bbe5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1425\" height=\"1022\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/09\/scheme_1.png\" class=\"attachment-large size-large wp-image-15730\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16f17a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16f17a9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78ba9c1\" data-id=\"78ba9c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6a3bc6 elementor-widget elementor-widget-heading\" data-id=\"f6a3bc6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Do Businesses Need to Switch to Cookieless Tracking?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d36872 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d36872\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d29b96\" data-id=\"8d29b96\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57e86c1 elementor-widget elementor-widget-text-editor\" data-id=\"57e86c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For the majority the elimination of third-party cookies is associated with the Google decision. While it is partially the reason, it is important to understand the root cause that made <\/span><span style=\"font-weight: 400;\">ad tech companies and browsers step forward in the\u00a0<\/span><a style=\"font-size: 0.938rem;\" href=\"https:\/\/affise.com\/blog\/cookieless-tracking-is-here-are-your-affiliate-campaigns-ready\/\" target=\"_blank\" rel=\"noopener\">cookieless future.<\/a><\/p><p><span style=\"font-weight: 400;\">Cookies allow companies to provide exceptional on-site experience, personalize offers for potential consumers, launch targeting and retargeting campaigns, and more. The problem is cookies may be used for criminal purposes just as effectively as for digital advertising.<\/span><\/p><p><span style=\"font-weight: 400;\">In the previous years, a great chunk of internet users have fallen victim to cybercriminals or had their data compromised. Thus, consumers are growing more concerned about their data privacy and protection.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76005b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76005b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e0fea4d\" data-id=\"e0fea4d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c97b88e elementor-widget elementor-widget-image\" data-id=\"c97b88e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1425\" height=\"1316\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/09\/scheme_2.png\" class=\"attachment-large size-large wp-image-15731\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a30f317 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a30f317\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a44def\" data-id=\"2a44def\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-879cdcf elementor-widget elementor-widget-text-editor\" data-id=\"879cdcf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Though digital companies obey data privacy laws and GDPR compliance, it\u2019s turn out to be not enough. Thus, major ad tech companies and browsers decided to get rid of third-party cookies. Firefox was going to block cookies in 2019, Safari \u2014 in 2020, and Google Chrome plans to do this in 2023.<\/span><\/p><p><span style=\"font-weight: 400;\">Moreover, the mobile operating systems industry strives to improve user experience and increase consumer privacy as well. For instance, iOS 14.5 blocks cross-app tracking, which means digital advertisers can\u2019t track their performance without a user\u2019s permission.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Apparently, tracking cookies won\u2019t be an option in a couple of years. Meanwhile, marketers are struggling to switch to other identity solutions off the bat. <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1222326\/third-party-cookies-identity-solution-usa\/\"><span style=\"font-weight: 400;\">Over half<\/span><\/a><span style=\"font-weight: 400;\"> of them deem they need more than a year to make a shift.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-587d93d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"587d93d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3eb888d\" data-id=\"3eb888d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6172a4b elementor-widget elementor-widget-heading\" data-id=\"6172a4b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7 Tips to Track Performance in the Cookieless World<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-176a380 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"176a380\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d6b6fb\" data-id=\"6d6b6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-578f031 elementor-widget elementor-widget-text-editor\" data-id=\"578f031\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Though the cookieless future may seem bleak, it doesn\u2019t require advertisers to drop out tracking their campaigns\u2019 performance. You can still get a clear picture of your advertising activities alongside valuable insights by using new technologies and proven tactics.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-754534c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"754534c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a63f7e\" data-id=\"7a63f7e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b7e398 elementor-widget elementor-widget-heading\" data-id=\"9b7e398\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Create a First-party Data Strategy<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f1f5c1d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f1f5c1d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bef018e\" data-id=\"bef018e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2a3038 elementor-widget elementor-widget-text-editor\" data-id=\"c2a3038\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Third-party cookies provoke the deepest concern, so they are the first to be thrown out the window. However, you can still rely on your own data. The key to success here is to prepare a first-party data strategy in advance. To get off the ground, revise your business objectives and target audience. Explore how your potential customers interact with your brand across various platforms and touchpoints.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">After taking these steps, you may get a pretty robust dataset coupled with understanding what metrics you can track without third-party cookies. However, you\u2019ll need to bridge the gaps you certainly will find. Think of the ways you can combine first-party data to get new insights.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Finally, spot the indicators of your success \u2014 what metrics you need to evaluate to understand if you\u2019re reaching your business goals. Apart from this, remember to include the set of reporting tools and platforms for measurements into your data strategy. They might be CRMs, BI tools, and so on.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-662c443 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"662c443\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-239e285\" data-id=\"239e285\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15e336f elementor-widget elementor-widget-heading\" data-id=\"15e336f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Build Your Own ID Graph<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f5a4d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f5a4d0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-868ac86\" data-id=\"868ac86\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-435ced8 elementor-widget elementor-widget-text-editor\" data-id=\"435ced8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">ID graph, or identity graph, is a tool whose importance is hard to overestimate. These databases allow brands to identify various pieces of data across multiple channels and devices with specific individual customers. The problem is brands often rely on third-party ID graphs, which have been partially inaccessible previously.\u00a0 With the fall of third-party cookies, the situation may become even more difficult.<\/span><\/p><p><span style=\"font-weight: 400;\">The solution is to create your own ID graph and have the full dataset at hand. Consider that you\u2019ll have to rely only on authenticated profiles to get accurate information about each customer. Thus, you should incentivize your website visitors to sign up. It may require some effort, but in return, you\u2019ll get a cookieless tracking tool to measure performance across various channels. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d0489c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d0489c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b460bf6\" data-id=\"b460bf6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae2b696 elementor-widget elementor-widget-heading\" data-id=\"ae2b696\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Switch to Improved Tracking Methods<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba26cc6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba26cc6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44b30dd\" data-id=\"44b30dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc4d99c elementor-widget elementor-widget-text-editor\" data-id=\"bc4d99c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Basically, marketers use two main tracking methods: client-side (C2S) tracking and server-side (S2S) tracking. We&#8217;ve examined the pros and cons of both strategies in the stand-alone article <\/span><a href=\"https:\/\/affise.com\/blog\/pixel-vs-postback\/\"><span style=\"font-weight: 400;\">Pixel vs. Postback: Which Tracking Method to Choose in 2021?<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">The client-side tracking method is based on monitoring the events on the user&#8217;s page. Though this method is easy-to-use, it raises more and more concerns in the cookieless era. The good news: you can reap the benefits of client-side tracking and avoid its drawbacks by using more advanced solutions, such as <\/span><a href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-releases-direct-tracking\/\"><span style=\"font-weight: 400;\">Affise direct tracking<\/span><\/a><span style=\"font-weight: 400;\">. Our direct tracking feature lets advertisers employ accurate C2S tracking even in the absence of third-party cookies and helps increase user journey speed.<\/span><\/p><p><span style=\"font-weight: 400;\">Server-side tracking operates outside the user&#8217;s browser. Instead, the tracking platform stores the information associated with a user on the server and assigns a unique ID to it. Such an approach allows businesses to improve customer privacy and safety and reduce the loading time of the web page, decrease the influence of ad blockers, and so on. Postback is indispensable for conversion tracking in Affise. <\/span><a href=\"https:\/\/affise.com\/blog\/pixel-vs-postback\/\"><span style=\"font-weight: 400;\">Learn how to set it up in a separate article<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-06876ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"06876ff\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b32550\" data-id=\"6b32550\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70530e6 elementor-widget elementor-widget-heading\" data-id=\"70530e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Use Partners\u2019 First-party Data<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f0bfc4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f0bfc4a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de1ad96\" data-id=\"de1ad96\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e1fb7c elementor-widget elementor-widget-text-editor\" data-id=\"4e1fb7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As digital marketing is going cookieless, advertisers have to refuse programmatic advertising and switch to other strategies, such as contextual targeting advertising. Another option is to go back to direct interaction with publishers. Thus, affiliate marketing has all chances to thrive in the cookieless world.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Relying on the carefully selected pool of permanent publishers, brands kill two birds with one stone. Thanks to partners\u2019 first-party data, they can target more precisely and reach the most interesting audience. Plus, publishers can track their marketing campaign performance more precisely and provide advertisers with accurate results.<\/span><\/p><p><span style=\"font-weight: 400;\">However, this strategy is incompatible with rapid growth and managing thousands of partners. But the businesses with a permanent and relatively small pool of well-performing affiliates can largely benefit from it.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f3b31fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f3b31fd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ee0730\" data-id=\"7ee0730\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3f62ea elementor-widget elementor-widget-heading\" data-id=\"a3f62ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Run Incrementality Tests<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58783f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58783f9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a7edd4\" data-id=\"5a7edd4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-385b54f elementor-widget elementor-widget-text-editor\" data-id=\"385b54f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Incrementality is a specific approach to measure marketing effectiveness that evaluates the events that couldn\u2019t have occurred without a specific interaction. Put simply, incrementality answers how many business results could have happened if there were no particular marketing activity.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Previously, brands used incrementality to assign the attribution for conversion more accurately and spot how their marketing campaigns influence business outcomes. However, going cookieless makes the incremental method even more valuable.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To enrich your performance tracking, consider running special incrementality tests. For instance, you can run a marketing campaign offering promo codes for a specific product. After a set timeframe, you need to count the number of sales made with coupons. To optimize and automate the process, consider using a <\/span><a href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-promo-codes\/\"><span style=\"font-weight: 400;\">promocodes tracking solution<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The next step is to compare the number of purchases made with coupons with the number of sales of the same product without coupons. The difference between these two groups \u2014 incrementality lift \u2014 will show your marketing campaign&#8217;s impact on your business results.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d3d9f56 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d3d9f56\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49aec02\" data-id=\"49aec02\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42faa18 elementor-widget elementor-widget-heading\" data-id=\"42faa18\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Rely on the Brand Metrics<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8208340 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8208340\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0594c8d\" data-id=\"0594c8d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8561049 elementor-widget elementor-widget-text-editor\" data-id=\"8561049\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The good old tactic used to measure the impact any marketing campaign has made on brand perception can be employed by digital marketers as well. We&#8217;re speaking of such metrics as ad recall, brand awareness, and consideration. Evaluating them can help you get insights into how your advertising or marketing efforts have influenced interest in your brand, purchase intent, and so on.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Luckily, there is a bundle of ways to evaluate brand metrics. Thus, you can assess organic search demand and growth by branded keywords, changes in traffic to your website, or the number of backlinks.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Another tactic is to employ social listening tools, such as Agorapulse or Mention, to explore how the audience reacts to your brand or a particular marketing campaign. This tactic helps to explore not only the number of brand mentions but also the quality of the feedback.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f51143 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f51143\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33eb7ea\" data-id=\"33eb7ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3785d59 elementor-widget elementor-widget-heading\" data-id=\"3785d59\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Employ Probabilistic Attribution<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9b049fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9b049fb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26fd717\" data-id=\"26fd717\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47cf1ea elementor-widget elementor-widget-text-editor\" data-id=\"47cf1ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This tracking method is especially useful for those who rely mostly on mobile ad campaigns. Apple&#8217;s iOS14 impedes advertising platforms from using IDFA (Identifier for Advertisers) for data collection. Without this identifier, such things as click ID, IP, and User-Agent are useless for performance tracking as they are not unique. Probabilistic attribution helps to eliminate this problem partially.<\/span><\/p><p><span style=\"font-weight: 400;\">The probabilistic attribution method boils down to assigning conversion to the campaign that is more likely to generate it. Probabilistic attribution in Affise allows advertisers to match conversions with specific marketing campaigns without using Click ID.<\/span><\/p><p><span style=\"font-weight: 400;\">This feature in Affise works with all mobile attribution platforms by using general tracking and postback links. To learn more about this feature, explore our article <\/span><a href=\"https:\/\/affise.com\/blog\/category\/updates\/ios14-affise-enables-probabilistic-attribution\/\"><span style=\"font-weight: 400;\">Preparing for iOS14: Affise Enables Probabilistic Attribution<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b497e53 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b497e53\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1dc1fa3\" data-id=\"1dc1fa3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c42d116 elementor-widget elementor-widget-heading\" data-id=\"c42d116\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wrapping Up<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc2ebd0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc2ebd0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c98808\" data-id=\"4c98808\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fff5c0c elementor-widget elementor-widget-text-editor\" data-id=\"fff5c0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Obtaining accurate customer data and tracking performance is important to make the right data-driven decisions for advertisers. Unfortunately, relying on cookies is not the option anymore. Let&#8217;s sum up the main things you can do to prepare for the cookieless future:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Switch to first-party data and prepare the strategy in advance;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Collect your customer data and create your own ID graph;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Employ advanced tracking solutions;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Collaborate with first-party data providers;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rely on incrementality tests;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stick to brand metrics;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Try probabilistic attribution tools.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9132361 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9132361\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb9342c\" data-id=\"cb9342c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75a7539 elementor-widget elementor-widget-text-editor\" data-id=\"75a7539\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Most tactics are better to implement with new technologies and reliable Saas at hand. Consider trying Affise \u2014 our platform allows probabilistic attribution, SKAdNetwork integration, server-side tracking and can serve as a data hub. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-91864d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"91864d5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e7365c5\" data-id=\"e7365c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f60837 elementor-widget elementor-widget-request-free-trial\" data-id=\"1f60837\" data-element_type=\"widget\" data-widget_type=\"request-free-trial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"article__wrapper\">\n            <div class=\"request-phrase\">\n                <p class=\"request-phrase__text\">Try&nbsp;<strong><b>Affise&nbsp;<\/b><\/strong>today! Submit for<strong>&nbsp;a&nbsp;free trial&nbsp;<\/strong>and<br>check out&nbsp;<strong>all&nbsp;platform\u2019s functionality<\/strong>&nbsp;by yourself!<\/p>\n                <p>\n                    <a href=\"https:\/\/affise.com\/contact-us\/\" >\n                        <button class=\"request-phrase__button\">\n                            Request Free Trial                        <\/button>\n                    <\/a>\n                <\/p>\n            <\/div>\n        <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Relying on consumer data is the thing that lets digital marketing get ahead of the other marketing strategies. However, gathering customers\u2019 personal data may no longer be the option as Google&#8217;s intention to eliminate third-party cookies by 2023 moves us to the cookieless future. Major advertising ecosystems, browsers, and tech companies have already started to [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":15736,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[51],"tags":[188,92],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cookieless Affiliate Tracking: Strategies &amp; Solutions<\/title>\n<meta name=\"description\" content=\"Learn effective cookieless affiliate tracking strategies using API integrations, first-party data, and privacy-compliant attribution models.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/how-to-track-performance-in-the-cookieless-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cookieless Affiliate Tracking: Strategies &amp; Solutions\" \/>\n<meta property=\"og:description\" content=\"Major advertising ecosystems and tech companies have started to cut off third-party cookies. 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