{"id":15874,"date":"2021-10-07T09:57:10","date_gmt":"2021-10-07T06:57:10","guid":{"rendered":"https:\/\/affise.com\/?p=15874"},"modified":"2025-08-07T14:49:28","modified_gmt":"2025-08-07T11:49:28","slug":"partner-relationship-management","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/partner-relationship-management\/","title":{"rendered":"What is Partner Relationship Management? Here\u2019s Everything You Need to Know"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15874\" class=\"elementor elementor-15874\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7664551 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7664551\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b65f59c\" data-id=\"b65f59c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94b1494 elementor-widget elementor-widget-text-editor\" data-id=\"94b1494\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Rather than building a direct sales operation, many businesses are finding it easier to develop <\/span><span style=\"font-weight: 400;\">partner programs<\/span><span style=\"font-weight: 400;\"> to help them scale revenues more rapidly and cost-effectively. According to Gartner, <\/span><a href=\"https:\/\/www.prnewswire.com\/news-releases\/gartner-names-showpad-as-a-representative-vendor-in-its-2016-market-guide-for-partner-relationship-management-applications-300254132.html\"><span style=\"font-weight: 400;\">\u00a065% of organizations<\/span><\/a><span style=\"font-weight: 400;\"> in high-tech industries have adopted <\/span><span style=\"font-weight: 400;\">Partner relationship management<\/span><span style=\"font-weight: 400;\"> programs (<\/span><span style=\"font-weight: 400;\">PRM<\/span><span style=\"font-weight: 400;\">) in the last 15 years.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Those companies, however, that do rely on non-direct <\/span><span style=\"font-weight: 400;\">sales channels<\/span><span style=\"font-weight: 400;\"> are finding it more and more difficult to oversee their partners effectively. And that\u2019s where effective <\/span><span style=\"font-weight: 400;\">partner relationship management<\/span><span style=\"font-weight: 400;\"> comes in.\u00a0 <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51f4e86 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51f4e86\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-096a399\" data-id=\"096a399\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8253be6 elementor-widget elementor-widget-heading\" data-id=\"8253be6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">What Do We Mean by Partner Relationship Management (PRM)?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a455884 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a455884\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af9d9de\" data-id=\"af9d9de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efddfc1 elementor-widget elementor-widget-text-editor\" data-id=\"efddfc1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">P<\/span><span style=\"font-weight: 400;\">artner relationship management<\/span><span style=\"font-weight: 400;\"> (<\/span><span style=\"font-weight: 400;\">PRM<\/span><span style=\"font-weight: 400;\">) comprises the software and strategies companies use to <\/span><span style=\"font-weight: 400;\">streamline<\/span><span style=\"font-weight: 400;\"> business relationships between themselves and the partners and <\/span><span style=\"font-weight: 400;\">distributors<\/span><span style=\"font-weight: 400;\"> who market them and sell their products.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">PRM<\/span><span style=\"font-weight: 400;\"> ranges from simple ways to manage co-marketing relationships, to more complex programs involving high level software and data management.<\/span><\/p><p><span style=\"font-weight: 400;\">From <\/span><span style=\"font-weight: 400;\">onboarding<\/span> <span style=\"font-weight: 400;\">channel partners<\/span><span style=\"font-weight: 400;\"> and training them, to joint business planning and market <\/span><span style=\"font-weight: 400;\">development fund<\/span><span style=\"font-weight: 400;\"> (<\/span><span style=\"font-weight: 400;\">MDF<\/span><span style=\"font-weight: 400;\">) management, <\/span><span style=\"font-weight: 400;\">PRM<\/span><span style=\"font-weight: 400;\"> tools have become an essential element of the successful <\/span><span style=\"font-weight: 400;\">channel management<\/span><span style=\"font-weight: 400;\"> and partner programs. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7192c12 elementor-widget elementor-widget-request-free-trial\" data-id=\"7192c12\" data-element_type=\"widget\" data-widget_type=\"request-free-trial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"article__wrapper\">\n            <div class=\"request-phrase\">\n                <p class=\"request-phrase__text\"><p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Partnership marketing is here to stay. Take advantage of this market with an all-in-one platform. &quot;}\" data-sheets-userformat=\"{&quot;2&quot;:897,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:1,&quot;11&quot;:4,&quot;12&quot;:0}\"><span style=\"font-size: 14pt;\">Partnership marketing is here to stay. Take advantage of this market with an<strong> all-in-one platform<\/strong>.<\/span> <\/span><\/p><\/p>\n                <p>\n                    <a href=\"https:\/\/affise.com\/partner-program\/?utm_content=216094722&#038;utm_medium=social&#038;utm_source=linkedin&#038;hss_channel=lcp-10190168\" >\n                        <button class=\"request-phrase__button\">\n                            Grab my eBook                        <\/button>\n                    <\/a>\n                <\/p>\n            <\/div>\n        <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-886b760 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"886b760\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b26caca\" data-id=\"b26caca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c165011 elementor-widget elementor-widget-heading\" data-id=\"c165011\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">What is a Partner Program?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e167ad3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e167ad3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af0723e\" data-id=\"af0723e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cdeafd elementor-widget elementor-widget-text-editor\" data-id=\"2cdeafd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Partner programs<\/span><span style=\"font-weight: 400;\"> have multiple formats and purposes depending on the type of business involved and the goals a company has for <\/span><span style=\"font-weight: 400;\">partnering<\/span><span style=\"font-weight: 400;\"> with others. Commonly, partners are <\/span><span style=\"font-weight: 400;\">resellers<\/span><span style=\"font-weight: 400;\"> who sell or promote products and services in exchange for commissions or credits.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Alternatively, partnerships may be more focused on marketing. Companies team up with other businesses or individuals to carry out content creation, guest blogging, webinars, <\/span><span style=\"font-weight: 400;\">lead distribution<\/span><span style=\"font-weight: 400;\">, or any other marketing activities. Whatever the work performed, the aim is to provide value for both parties.<\/span><\/p><p><span style=\"font-weight: 400;\">SaaS<\/span><span style=\"font-weight: 400;\"> companies in particular use partner relationships in order to seek out new, innovative ways to gain traction in their marketplace and reach new customers. Partnerships can enable brands to scale and take advantage of marketing opportunities they may not otherwise have been able to.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Companies including <\/span><span style=\"font-weight: 400;\">Oracle<\/span><span style=\"font-weight: 400;\">, HubSpot, Slack, and Zendesk rely on partnership programs to expand into new markets and scale their sales efforts, rather than going through the expense of scaling a <\/span><span style=\"font-weight: 400;\">sales team<\/span><span style=\"font-weight: 400;\">. So, no wonder adoption rates of <\/span><span style=\"font-weight: 400;\">PRM software<\/span><span style=\"font-weight: 400;\"> are predicted to rise considerably. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-acc7bda elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"acc7bda\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e7b132c\" data-id=\"e7b132c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34fe1e9 elementor-widget elementor-widget-image\" data-id=\"34fe1e9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.transparencymarketresearch.com\/partner-relationship-management-prm-platform-market.html&#038;sa=D&#038;source=editors&#038;ust=1633600216331000&#038;usg=AOvVaw2OBK88If3Km2ZctFeVlYia\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1020\" height=\"617\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/10\/image1-3.png\" class=\"attachment-large size-large wp-image-15908\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">image source: transparencymarketresearch.com<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b8f2ef7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b8f2ef7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e56cceb\" data-id=\"e56cceb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19f6e32 elementor-widget elementor-widget-heading\" data-id=\"19f6e32\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Difference between PRM and CRM<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-90b9360 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90b9360\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1198383\" data-id=\"1198383\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f40f0d elementor-widget elementor-widget-text-editor\" data-id=\"7f40f0d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">While it has many similarities (such as the importance of <\/span><span style=\"font-weight: 400;\">lead management<\/span><span style=\"font-weight: 400;\">), a <\/span><span style=\"font-weight: 400;\">PRM<\/span><span style=\"font-weight: 400;\"> program differs from <\/span><span style=\"font-weight: 400;\">CRM<\/span><span style=\"font-weight: 400;\"> (<\/span><span style=\"font-weight: 400;\">customer relationship management<\/span><span style=\"font-weight: 400;\">) in that it\u2019s designed to manage an entire partner <\/span><span style=\"font-weight: 400;\">ecosystem<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">PRM systems<\/span><span style=\"font-weight: 400;\"> cover end-to-end <\/span><span style=\"font-weight: 400;\">business processes<\/span><span style=\"font-weight: 400;\"> along with <\/span><span style=\"font-weight: 400;\">channel management<\/span><span style=\"font-weight: 400;\">. Their features usually include those to facilitate <\/span><span style=\"font-weight: 400;\">sales enablement<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">partner sales process<\/span><span style=\"font-weight: 400;\"> management, and <\/span><span style=\"font-weight: 400;\">partner performance<\/span><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Dedicated <\/span><span style=\"font-weight: 400;\">PRM solutions<\/span><span style=\"font-weight: 400;\"> can also help with selecting partners. The <\/span><span style=\"font-weight: 400;\">marketing automation<\/span><span style=\"font-weight: 400;\"> such solutions provide assists brands in <\/span><span style=\"font-weight: 400;\">advertising to the right partners<\/span><span style=\"font-weight: 400;\"> and find trustworthy performance agencies to team up with. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48b167c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48b167c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b5d8fc\" data-id=\"2b5d8fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9b9ceb elementor-widget elementor-widget-heading\" data-id=\"f9b9ceb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Essential Functions of Partner Relationship Management<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c84ae8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c84ae8e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6683bfc\" data-id=\"6683bfc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b13344 elementor-widget elementor-widget-text-editor\" data-id=\"4b13344\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">PRM systems<\/span><span style=\"font-weight: 400;\"> are usually web or cloud based and have a <\/span><span style=\"font-weight: 400;\">partner portal<\/span><span style=\"font-weight: 400;\">, customer database, and other tools to enable businesses and their partners to manage leads, opportunities, sales <\/span><span style=\"font-weight: 400;\">metrics<\/span><span style=\"font-weight: 400;\">, and revenues.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Partner relationship management<\/span><span style=\"font-weight: 400;\"> software should also be able to track inventory, <\/span><span style=\"font-weight: 400;\">pricing<\/span><span style=\"font-weight: 400;\">, operations, and discounting. A <\/span><span style=\"font-weight: 400;\">PRM<\/span><span style=\"font-weight: 400;\"> platform\u2019s functions can vary between solution providers and be customized to each customer\u2019s requirements.<\/span><\/p><p><span style=\"font-weight: 400;\">However most <\/span><span style=\"font-weight: 400;\">PRM solutions<\/span><span style=\"font-weight: 400;\"> will have the following <\/span><span style=\"font-weight: 400;\">functionalities<\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d3ae048 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d3ae048\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75c5e957\" data-id=\"75c5e957\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6db76ed3 elementor-widget elementor-widget-text-editor\" data-id=\"6db76ed3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"arrow-list\"><li><span style=\"color: #000000;\"><b>Lifecycle management<\/b><span style=\"font-weight: 400;\">: Partner lifecycle management, including partner recruitment, <\/span><span style=\"font-weight: 400;\">onboarding<\/span><span style=\"font-weight: 400;\">, territories assignment, leads tracking, profiling, and <\/span><span style=\"font-weight: 400;\">onboarding.<\/span>.<\/span><\/li><li><span style=\"color: #000000;\"><b>Contracting<\/b><span style=\"font-weight: 400;\">: Partner contracting including contracts archival and contract renewal<\/span>.<\/span><\/li><li><span style=\"color: #000000;\"><b>Enablement<\/b><span style=\"font-weight: 400;\">: Partner enablement including orientation and training, classroom\/partner webinars registration, and partner certification<\/span>.<\/span><\/li><li><span style=\"color: #000000;\"><b>Engagement<\/b><span style=\"font-weight: 400;\">: <\/span><span style=\"font-weight: 400;\">Partner engagement<\/span><span style=\"font-weight: 400;\">, which includes <\/span><span style=\"font-weight: 400;\">functionalities<\/span><span style=\"font-weight: 400;\"> for emails, notifications, and newsletters, as well as online community building and events registration<\/span>.<\/span><\/li><li><span style=\"color: #000000;\"><b>Rewards and offers<\/b><span style=\"font-weight: 400;\">: <\/span><span style=\"font-weight: 400;\">Functionalities<\/span><span style=\"font-weight: 400;\"> for partner commission management, partner rebates management, growth incentives, SPIFFs, partner rewards administration, loyalty and rewards programs, and gamification<\/span>.<\/span><\/li><li><span style=\"color: #000000;\"><b>Marketing<\/b><span style=\"font-weight: 400;\">: Digital assets library curation, a marketing concierge service, market insights sharing, co-operative marketing funds (Co-Op), <\/span><span style=\"font-weight: 400;\">deal registration<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">channel sales<\/span><span style=\"font-weight: 400;\">, market development, web content syndication, market <\/span><span style=\"font-weight: 400;\">development fund<\/span><span style=\"font-weight: 400;\"> (<\/span><span style=\"font-weight: 400;\">MDF<\/span><span style=\"font-weight: 400;\">) management, business <\/span><span style=\"font-weight: 400;\">development funds<\/span><span style=\"font-weight: 400;\"> (BDF).<\/span><\/span><\/li><li><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Tracking and Attribution: Functionality of <\/span><a href=\"https:\/\/affise.com\/blog\/affiliate-tracking-software\/\"><span style=\"font-weight: 400;\">affiliate tracking software<\/span><\/a><span style=\"font-weight: 400;\">, allowing for precise tracking and attribution across multiple touchpoints.<\/span> <span style=\"font-weight: 400;\">This data is later used to analyze and optimize performance.<\/span><\/span><\/li><li><span style=\"color: #000000;\"><b>Support<\/b><span style=\"font-weight: 400;\">: Knowledge database development, partner support, service tickets management, partners\u2019 service or product return management.<\/span><\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-07562cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"07562cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b8148b5\" data-id=\"b8148b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d161f60 elementor-widget elementor-widget-text-editor\" data-id=\"d161f60\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This isn\u2019t an exhaustive list of <\/span><span style=\"font-weight: 400;\">functionalities<\/span><span style=\"font-weight: 400;\">, and <\/span><span style=\"font-weight: 400;\">PRM solution<\/span><span style=\"font-weight: 400;\"> vendors <\/span><span style=\"font-weight: 400;\">are adding new capabilities all the time, as well as developing new integrations with third-party business applications. The actual <\/span><span style=\"font-weight: 400;\">PRM<\/span><span style=\"font-weight: 400;\"> platform you choose needs to be tailored to your business model.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf634bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf634bd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-32f9aa9\" data-id=\"32f9aa9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-368c27a elementor-widget elementor-widget-heading\" data-id=\"368c27a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7 Benefits of Partner Relationship Management<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bb3204d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bb3204d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b4369d6\" data-id=\"b4369d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26060da elementor-widget elementor-widget-text-editor\" data-id=\"26060da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A <\/span><span style=\"font-weight: 400;\">PRM system<\/span><span style=\"font-weight: 400;\"> brings a host of benefits to an organization. It\u2019s become a necessity for companies in the emerging growth stage in particular, as they expand their <\/span><span style=\"font-weight: 400;\">indirect sales force<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A <\/span><span style=\"font-weight: 400;\">PRM<\/span><span style=\"font-weight: 400;\"> platform strengthens the relationship between vendors and <\/span><span style=\"font-weight: 400;\">indirect sales channel partners<\/span><span style=\"font-weight: 400;\"> and provides them with proven tech to enable improved <\/span><span style=\"font-weight: 400;\">workflows<\/span><span style=\"font-weight: 400;\">. They allow companies to manage the entire channel partnership relationship from <\/span><span style=\"font-weight: 400;\">onboarding<\/span><span style=\"font-weight: 400;\"> to partner relationship optimization (or worst-case scenario, dissolution).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Core benefits can be seen in terms of: <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44a39e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44a39e1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57b3ffa\" data-id=\"57b3ffa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c41015 elementor-widget elementor-widget-heading\" data-id=\"2c41015\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">1. Partner Recruitment<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13266f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13266f2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-371531e\" data-id=\"371531e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9390736 elementor-widget elementor-widget-text-editor\" data-id=\"9390736\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Marketing to the partner is a core activity and <\/span><span style=\"font-weight: 400;\">PRM<\/span><span style=\"font-weight: 400;\"> can help advertisers reach out to potential partners online, via email, or on <\/span><span style=\"font-weight: 400;\">social media<\/span><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">PRM solutions<\/span><span style=\"font-weight: 400;\"> are also able to help with partner <\/span><span style=\"font-weight: 400;\">onboarding<\/span><span style=\"font-weight: 400;\">, a critical step, with <\/span><span style=\"font-weight: 400;\">PRM<\/span> <span style=\"font-weight: 400;\">automation<\/span><span style=\"font-weight: 400;\"> that helps you set up and track partners as they move through various stages of the <\/span><span style=\"font-weight: 400;\">onboarding<\/span><span style=\"font-weight: 400;\"> process. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f81d05 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f81d05\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44d80cb\" data-id=\"44d80cb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d14536b elementor-widget elementor-widget-heading\" data-id=\"d14536b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">2. Scaling Partnerships<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-322fedc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"322fedc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0946d4f\" data-id=\"0946d4f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7268cda elementor-widget elementor-widget-text-editor\" data-id=\"7268cda\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Most organizations work with many partners to take care of their sales and marketing. Given the number of partners involved in selling and distributing products it\u2019s not feasible to provide dedicated <\/span><span style=\"font-weight: 400;\">channel managers<\/span><span style=\"font-weight: 400;\"> for every partner in the network. There simply isn\u2019t enough time or resources.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">PRM<\/span><span style=\"font-weight: 400;\"> enables smaller partners to quickly locate and order products, leaving <\/span><span style=\"font-weight: 400;\">channel partners<\/span><span style=\"font-weight: 400;\"> to focus on bigger deals and more strategic relationships.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d4312b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d4312b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66568b2\" data-id=\"66568b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-114f6d8 elementor-widget elementor-widget-heading\" data-id=\"114f6d8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">3. Optimizing Operations<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12b48fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12b48fd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e836aa7\" data-id=\"e836aa7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97f6ba3 elementor-widget elementor-widget-text-editor\" data-id=\"97f6ba3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Effective <\/span><span style=\"font-weight: 400;\">PRM<\/span><span style=\"font-weight: 400;\"> cuts down on the time partners need to perform routine activities, such as ordering products or parts. When a customer orders a product from your <\/span><span style=\"font-weight: 400;\">channel partner, that<\/span> <span style=\"font-weight: 400;\">channel partner<\/span><span style=\"font-weight: 400;\"> can also order the product from your company just as easily and efficiently as the customer, via the <\/span><span style=\"font-weight: 400;\">PRM<\/span><span style=\"font-weight: 400;\"> portal.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e50a8d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e50a8d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f7fdd2b\" data-id=\"f7fdd2b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3bb8d9d elementor-widget elementor-widget-heading\" data-id=\"3bb8d9d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">4. Improving Sales Process<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-23226e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23226e2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bedf9c7\" data-id=\"bedf9c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7134a5 elementor-widget elementor-widget-text-editor\" data-id=\"d7134a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It makes sense for companies to grow their businesses across indirect channels while having a 360 view of the customer at all times. <\/span><span style=\"font-weight: 400;\">PRM<\/span><span style=\"font-weight: 400;\"> creates a digital presence to boost customer awareness and demand, and creates a single vision of order histories and all customer-centric information. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da844ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da844ab\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dec5422\" data-id=\"dec5422\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df49986 elementor-widget elementor-widget-heading\" data-id=\"df49986\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">5. Enhancing Partner Collaboration<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c44b10 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c44b10\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b7dfb0c\" data-id=\"b7dfb0c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94309ef elementor-widget elementor-widget-text-editor\" data-id=\"94309ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A <\/span><span style=\"font-weight: 400;\">PRM solution<\/span><span style=\"font-weight: 400;\"> enables you to <\/span><span style=\"font-weight: 400;\">collaborate<\/span><span style=\"font-weight: 400;\"> remotely with <\/span><span style=\"font-weight: 400;\">channel partners<\/span><span style=\"font-weight: 400;\"> so even if you can\u2019t travel to meet with partners you can use channel <\/span><span style=\"font-weight: 400;\">automation<\/span><span style=\"font-weight: 400;\"> tools to communicate seamlessly in <\/span><span style=\"font-weight: 400;\">real-time<\/span><span style=\"font-weight: 400;\">. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b622247 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b622247\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-caa0a6b\" data-id=\"caa0a6b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af7834f elementor-widget elementor-widget-heading\" data-id=\"af7834f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">6. Strengthening Overall Partner Relationships<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f4835e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f4835e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9915ff7\" data-id=\"9915ff7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2afc39e elementor-widget elementor-widget-text-editor\" data-id=\"2afc39e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A <\/span><span style=\"font-weight: 400;\">PRM<\/span><span style=\"font-weight: 400;\"> makes it easier for you to interact with your partners, as mentioned above. The central communication system gives you improved insights into sales data and activities to help you assess sales performance.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This enables you to develop a strategy to support partners with their <\/span><span style=\"font-weight: 400;\">methodologies<\/span><span style=\"font-weight: 400;\"> and boost their sales cycles, which has the knock-on effect of strengthening your partner relationships. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba1d183 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba1d183\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-196b3f8\" data-id=\"196b3f8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7b416c elementor-widget elementor-widget-image\" data-id=\"b7b416c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"915\" height=\"536\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/10\/image4-2.png\" class=\"attachment-large size-large wp-image-15881\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Image source: sbigrowth.com<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20d293e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20d293e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-062bfcf\" data-id=\"062bfcf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e94a58a elementor-widget elementor-widget-heading\" data-id=\"e94a58a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">7. Data-driven Performance <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d79223 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d79223\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0420d22\" data-id=\"0420d22\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c972181 elementor-widget elementor-widget-text-editor\" data-id=\"c972181\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">PRM portals provide key indicators around performance and accountability between partners, leading to important insights that point to actions and better results. Apart from it, <\/span><a href=\"https:\/\/affise.com\/blog\/affiliate-marketing-software-comprehensive-guide\/\"><span style=\"font-weight: 400;\">partnership marketing platforms<\/span><\/a><span style=\"font-weight: 400;\"> can offer tools to help partners reach these KPIs. For instance, Affise offers KPI automation \u2013 the feature that allows marketers to focus on traffic channels and audiences that deliver the best results.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49d0f4b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49d0f4b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c9b83b\" data-id=\"2c9b83b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04261b4 elementor-widget elementor-widget-heading\" data-id=\"04261b4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Common Challenges Encountered in PRM<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b6c97d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b6c97d2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d77b4c8\" data-id=\"d77b4c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af52c37 elementor-widget elementor-widget-text-editor\" data-id=\"af52c37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">While <\/span><span style=\"font-weight: 400;\">PRM<\/span><span style=\"font-weight: 400;\"> offers a host of benefits, there are some stumbling blocks to look out for:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a5f4e91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a5f4e91\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b7d9f27\" data-id=\"b7d9f27\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8aca268 elementor-widget elementor-widget-heading\" data-id=\"8aca268\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Poor Partner Control<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17cc3b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17cc3b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d626d2\" data-id=\"4d626d2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2f18e3 elementor-widget elementor-widget-text-editor\" data-id=\"e2f18e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Control over employees or consultants is generally higher than that over partners. That\u2019s because <\/span><span style=\"font-weight: 400;\">channel partners<\/span><span style=\"font-weight: 400;\"> are often not individuals but companies.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s not possible to manage a partner as an individual because this would be too complex. This is where a <\/span><span style=\"font-weight: 400;\">PRM<\/span><span style=\"font-weight: 400;\"> portal can help by giving individual partners a central view of your company\u2019s data. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-316fab4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"316fab4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f3b1b97\" data-id=\"f3b1b97\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e979d22 elementor-widget elementor-widget-heading\" data-id=\"e979d22\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Unestablished Relationship Hierarchy<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0b3bc1a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0b3bc1a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0920fb\" data-id=\"b0920fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4f2aed elementor-widget elementor-widget-text-editor\" data-id=\"b4f2aed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With a direct <\/span><span style=\"font-weight: 400;\">sales force<\/span><span style=\"font-weight: 400;\"> there\u2019s a hierarchy that everyone acknowledges and follows. Not so with partners since they don\u2019t report directly either to you or your vendors. Because of this, there can be a lack of visibility in sales and process which can lead to significant drawbacks over time. This can result in poor performance and sales from <\/span><span style=\"font-weight: 400;\">channel partners<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8033713 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8033713\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a09454c\" data-id=\"a09454c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c08eeb elementor-widget elementor-widget-heading\" data-id=\"0c08eeb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Dispersed Data<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5659f2f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5659f2f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31a0c79\" data-id=\"31a0c79\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f154ec elementor-widget elementor-widget-text-editor\" data-id=\"5f154ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Since so much data comes in from multiple partners things can get overwhelming, and this dispersed data can take a lot of time to analyze, as well as bringing in the risk of manual errors.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A centralized dashboard allows you to view <\/span><span style=\"font-weight: 400;\">channel marketing<\/span><span style=\"font-weight: 400;\"> activities and <\/span><span style=\"font-weight: 400;\">marketing development<\/span><span style=\"font-weight: 400;\"> and to update partner details, track performance, and perform many other tasks. A <\/span><span style=\"font-weight: 400;\">PRM solution<\/span><span style=\"font-weight: 400;\"> provides you with the ability to allow partners to log in and individually access relevant data as well as update it. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8105ad5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8105ad5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f9284d1\" data-id=\"f9284d1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8094576 elementor-widget elementor-widget-heading\" data-id=\"8094576\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Bad Forecasting<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fce25a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fce25a3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0cd40b\" data-id=\"b0cd40b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a774c90 elementor-widget elementor-widget-text-editor\" data-id=\"a774c90\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Poor forecasting is common in companies that lack the right tech stack. It\u2019s essential that you understand your partners both in terms of their sales strategies and speed, and ensure they use the right technologies to drive accurate forecasting. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55594f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55594f6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ddba607\" data-id=\"ddba607\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d18b150 elementor-widget elementor-widget-heading\" data-id=\"d18b150\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Inefficiency<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d25d146 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d25d146\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-84b842d\" data-id=\"84b842d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2aa0fc4 elementor-widget elementor-widget-text-editor\" data-id=\"2aa0fc4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Without the right tech in place, collaboration between your company and partners is time-consuming and tiresome, especially if partners have to call or email you for every little query. A <\/span><span style=\"font-weight: 400;\">PRM<\/span><span style=\"font-weight: 400;\"> can help you eliminate this problem by providing partners with their own login. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd7f558 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bd7f558\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e164bcb\" data-id=\"e164bcb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bfea317 elementor-widget elementor-widget-heading\" data-id=\"bfea317\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Best Practices in Partner Relationship Management<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10669264 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10669264\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4acb3ace\" data-id=\"4acb3ace\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-771b22c3 elementor-widget elementor-widget-text-editor\" data-id=\"771b22c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>\u00a0<\/h3><ul class=\"list-number\"><li class=\"list-number__item\"><span class=\"list-number__count\">1<\/span><br \/><strong>Make sure you pick your partners carefully and know how they work and earn money, and where they stand in the marketplace.<\/strong><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b2c18c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b2c18c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81c6e0f\" data-id=\"81c6e0f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bdf9014 elementor-widget elementor-widget-text-editor\" data-id=\"bdf9014\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Bear in mind that you can sign up too many partners leading to over-distribution, channel conflicts, and ultimately unhappy customers. Only use as many partners as you need to hit your goals.<\/p><p><span style=\"font-weight: 400;\">Software like <\/span><span style=\"font-weight: 400;\">CPAPI<\/span><span style=\"font-weight: 400;\"> can be a useful tool for companies when they\u2019re advertising for partners. This software can help to quickly widen traffic sources, not to mention simplify the integration process and boost brand awareness. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-82aa4cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"82aa4cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13ea914\" data-id=\"13ea914\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1881096 elementor-widget elementor-widget-image\" data-id=\"1881096\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1222\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/10\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2021-10-05-\u0432-16.41.45.png\" class=\"attachment-large size-large wp-image-15885\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-619d600a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"619d600a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c91f22b\" data-id=\"3c91f22b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1da9cb24 elementor-widget elementor-widget-text-editor\" data-id=\"1da9cb24\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>\u00a0<\/h3><ul class=\"list-number\"><li class=\"list-number__item\"><span class=\"list-number__count\">2<\/span><br \/><strong>Consider how much training you \u2018ll need to do with partners.\u00a0<\/strong><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4d987b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d4d987b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-005a5fb\" data-id=\"005a5fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-036a246 elementor-widget elementor-widget-text-editor\" data-id=\"036a246\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Unlike your own direct <\/span><span style=\"font-weight: 400;\">salesforce<\/span><span style=\"font-weight: 400;\">, partners need time to understand your market, product, and company. They may work for a number of other vendors. Be clear about your training policy and plan how to budget for it. Decide, too, on the incentives you\u2019ll be giving partners beforehand.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-483ce6f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"483ce6f1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31ce8b81\" data-id=\"31ce8b81\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-474ad1c9 elementor-widget elementor-widget-text-editor\" data-id=\"474ad1c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>\u00a0<\/h3><ul class=\"list-number\"><li class=\"list-number__item\"><span class=\"list-number__count\">3<\/span><br \/><span style=\"font-weight: 400;\"><strong>Learn how to say goodbye to underperformers.<\/strong><\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-699801f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"699801f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bff6b26\" data-id=\"bff6b26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59c2579 elementor-widget elementor-widget-text-editor\" data-id=\"59c2579\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Sometimes partner relationships don\u2019t work out, so if partners aren\u2019t delivering, rethink your relationship. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-617410d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"617410d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70d76a8\" data-id=\"70d76a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d13eac elementor-widget elementor-widget-heading\" data-id=\"9d13eac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Best Practices When Implementing Your PRM Platform<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-85981fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"85981fd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a58d40b\" data-id=\"a58d40b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4886e33 elementor-widget elementor-widget-text-editor\" data-id=\"4886e33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It\u2019s important to make sure that <\/span><span style=\"font-weight: 400;\">channel partners<\/span><span style=\"font-weight: 400;\"> are logging into and maximizing their use of your <\/span><span style=\"font-weight: 400;\">PRM<\/span><span style=\"font-weight: 400;\"> portal, otherwise all your research and planning will go to waste.<\/span><\/p><p><span style=\"font-weight: 400;\">Your <\/span><span style=\"font-weight: 400;\">PRM solution<\/span><span style=\"font-weight: 400;\"> should be user-friendly and make for a <\/span><span style=\"font-weight: 400;\">welcoming, time-saving experience<\/span><span style=\"font-weight: 400;\"> for partners. It should add value to them so they naturally adopt this new software into daily <\/span><span style=\"font-weight: 400;\">workflows<\/span><span style=\"font-weight: 400;\"> with your organization. This is critical to the success of your partnership.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">When you\u2019re ready, make sure to notify all stakeholders about your new <\/span><span style=\"font-weight: 400;\">PRM system<\/span><span style=\"font-weight: 400;\"> and encourage them to sign up and log in. Try to stick to all these best practices as you go along:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe00170 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe00170\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-371f1dc\" data-id=\"371f1dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eca91db elementor-widget elementor-widget-heading\" data-id=\"eca91db\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Maintain clear communication <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8eddd10 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8eddd10\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-810797d\" data-id=\"810797d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73c2209 elementor-widget elementor-widget-text-editor\" data-id=\"73c2209\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Regular communication is a key success factor when it comes to adoption of your software. Announce the launch and tell users your plans so they know what to expect. Use as many ways as possible to get the word out, including adding portal links to email signatures.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Your aim is to get users to go to the portal first, after which you can make follow up announcements along with tips and questions and answers. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-23bdad1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23bdad1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37cd555\" data-id=\"37cd555\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d8123d elementor-widget elementor-widget-heading\" data-id=\"2d8123d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Make Processes Exclusive to the PRM Solution<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72ac1f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72ac1f0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-042d909\" data-id=\"042d909\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-268db49 elementor-widget elementor-widget-text-editor\" data-id=\"268db49\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A sure-fire way to ensure users make the <\/span><span style=\"font-weight: 400;\">PRM<\/span><span style=\"font-weight: 400;\"> portal<\/span><span style=\"font-weight: 400;\"> part of their everyday working practices is to make certain processes exclusive to the system. This can be highly effective since specific tasks must be completed on the portal.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The portal can become the \u201cgo-to\u201d hub for sharing documents, communications, and other essential routine processes including support (ticket submission and tracking) and lead registration and distribution. It can also be the place to head to in order to update profile and contact information and prepare quotes. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74fa6d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74fa6d3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8989316\" data-id=\"8989316\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a33e45a elementor-widget elementor-widget-heading\" data-id=\"a33e45a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Keep Reinforcing the Value of the PRM Platform<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca04a81 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ca04a81\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2c71b8\" data-id=\"f2c71b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1606262 elementor-widget elementor-widget-text-editor\" data-id=\"1606262\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you show users how valuable the <\/span><span style=\"font-weight: 400;\">PRM<\/span><span style=\"font-weight: 400;\"> portal is, the more inclined they\u2019ll be to use it. If they don\u2019t see it as useful, they\u2019ll ignore it since it represents extra burden and complexity for no payback.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Make sure you define clearly and communicate the benefits of all aspects of the system. For example, when a partner needs information or content they can find all they need (e.g., manuals, documentation, help tickets and other collateral) in one place.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Users get direct access to a knowledge base with helpful articles so they can solve issues quickly. The portal provides them with a straightforward solution to managing and registering leads and deals without the need to trawl through endless email threads. Ultimately a <\/span><span style=\"font-weight: 400;\">PRM<\/span><span style=\"font-weight: 400;\"> platform should <\/span><span style=\"font-weight: 400;\">optimize<\/span><span style=\"font-weight: 400;\"> their <\/span><span style=\"font-weight: 400;\">partner experience<\/span><span style=\"font-weight: 400;\">. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e41b3c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e41b3c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54b24d9\" data-id=\"54b24d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4702cc6 elementor-widget elementor-widget-heading\" data-id=\"4702cc6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Reduce Manual Data Entry<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ed0f6ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ed0f6ae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49e5c6d\" data-id=\"49e5c6d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02ae807 elementor-widget elementor-widget-text-editor\" data-id=\"02ae807\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There will always be a need for some manual entry when you\u2019re <\/span><span style=\"font-weight: 400;\">managing and tracking marketing campaigns<\/span><span style=\"font-weight: 400;\">. But you should aim to reduce this as much as possible. If processes revolve around users having to type in data for every action, they won\u2019t be keen to use the system. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb40d62 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb40d62\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54c7fea\" data-id=\"54c7fea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11c0327 elementor-widget elementor-widget-image\" data-id=\"11c0327\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"690\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/10\/image5.jpg\" class=\"attachment-large size-large wp-image-15880\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e22e49 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e22e49\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-666fcb0\" data-id=\"666fcb0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0276be1 elementor-widget elementor-widget-text-editor\" data-id=\"0276be1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Reduce data entry to essential fields and use tools to import and update data automatically. Create forms with lookups or picklists to keep data entry levels low and create buttons for batch actions. <\/span><span style=\"font-weight: 400;\">Functionalities<\/span><span style=\"font-weight: 400;\"> like Data Import can create new and update bulk records.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Test your <\/span><span style=\"font-weight: 400;\">PRM<\/span><span style=\"font-weight: 400;\"> platform with a sample of <\/span><span style=\"font-weight: 400;\">sales reps<\/span><span style=\"font-weight: 400;\"> before rolling it out to everyone and use this feedback to ensure a smooth data flow from your <\/span><span style=\"font-weight: 400;\">PRM system<\/span><span style=\"font-weight: 400;\"> to any device. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-176ba8a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"176ba8a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cecb056\" data-id=\"cecb056\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48c59c3 elementor-widget elementor-widget-heading\" data-id=\"48c59c3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Keep Processes Simple<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-482380f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"482380f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f5149c9\" data-id=\"f5149c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27095ce elementor-widget elementor-widget-text-editor\" data-id=\"27095ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When users have to take several complex steps to action a process they will eventually start to skip some of them. As with the burden of manual entry, when processes are too complex they reduce the chance that users will actually use the new PRM system.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Keep the number of steps required in processes to a minimum and use wizards or buttons to guide users through processes and break them up into shorter steps. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3954f0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3954f0d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d8e6006\" data-id=\"d8e6006\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a2baa0 elementor-widget elementor-widget-heading\" data-id=\"6a2baa0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Sponsorship<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74f9483 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74f9483\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1404456\" data-id=\"1404456\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d4b6ad elementor-widget elementor-widget-text-editor\" data-id=\"9d4b6ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You need to drive <\/span><span style=\"font-weight: 400;\">PRM<\/span><span style=\"font-weight: 400;\"> transformation from the top and ensure everyone understands that they need to comply with using the system. The new processes will benefit their work and the work of the team with access to important information and <\/span><span style=\"font-weight: 400;\">metrics<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Assign a leader to take charge of your <\/span><span style=\"font-weight: 400;\">PRM<\/span><span style=\"font-weight: 400;\"> initiative and publish guidelines for users to help boost adoption rates. Frame this as a necessary business action.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11af261 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11af261\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7fcb5a9\" data-id=\"7fcb5a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25feff6 elementor-widget elementor-widget-heading\" data-id=\"25feff6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Training<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2cc0365 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2cc0365\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e28bfc2\" data-id=\"e28bfc2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27fe9d8 elementor-widget elementor-widget-text-editor\" data-id=\"27fe9d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Not everyone will be up and running with the new system right away, and it would be unreasonable to expect this to be the case. Allow users to get used to basic usage regimens before assigning more advanced layers on top. Change is best achieved when it\u2019s done over a period of time and with a great deal of positive reinforcement. Start with the basics and move on to advanced <\/span><span style=\"font-weight: 400;\">functionalities<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Get users motivated with pre-launch announcements and in initial training sessions focus on one important function at a time. Repeat training by focusing on more advanced topics. Create topical help files and send users tips and recommendations post training.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a1d7774 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a1d7774\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7845135\" data-id=\"7845135\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-688d97c elementor-widget elementor-widget-heading\" data-id=\"688d97c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Change Management<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-290acaa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"290acaa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f1cc3a\" data-id=\"2f1cc3a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da90ce1 elementor-widget elementor-widget-text-editor\" data-id=\"da90ce1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You also need to manage the change and avoid overwhelming users with too much information at once. Make your transformation incremental.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Start with a reference library where partners can access sales and marketing collateral when they need to. Then, bring in lead registration for accurate monitoring of the sales pipeline. Once partners know how to submit, track, and update leads, roll out additional capabilities, such as a knowledge base or <\/span><span style=\"font-weight: 400;\">MDF<\/span><span style=\"font-weight: 400;\">.\u00a0 <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ac6d048 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ac6d048\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cfc1443\" data-id=\"cfc1443\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0af546 elementor-widget elementor-widget-heading\" data-id=\"f0af546\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tips in Choosing a PRM Platform<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c46525 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c46525\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eea4ae8\" data-id=\"eea4ae8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2480b6 elementor-widget elementor-widget-text-editor\" data-id=\"d2480b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">While there are plenty of <\/span><span style=\"font-weight: 400;\">PRM<\/span><span style=\"font-weight: 400;\"> platforms on the market, there\u2019s no one-size-fits-all <\/span><span style=\"font-weight: 400;\">PRM solution<\/span><span style=\"font-weight: 400;\"> for <\/span><span style=\"font-weight: 400;\">partner programs<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">We\u2019ve already discussed best practices in <\/span><span style=\"font-weight: 400;\">partner relationship management<\/span><span style=\"font-weight: 400;\">, however, there are lots of variations in terms of <\/span><span style=\"font-weight: 400;\">business processes<\/span><span style=\"font-weight: 400;\">, and each company has its own unique requirements.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s important to balance customizable configurations with standard features so you can adapt a <\/span><span style=\"font-weight: 400;\">referral marketing platform<\/span><span style=\"font-weight: 400;\"> to your company\u2019s specific workflows and processes.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c4e67d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c4e67d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3cff20d\" data-id=\"3cff20d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0360c1 elementor-widget elementor-widget-heading\" data-id=\"d0360c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Define Your Channel Program<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61c3fe8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61c3fe8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-840c8ce\" data-id=\"840c8ce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec4beae elementor-widget elementor-widget-text-editor\" data-id=\"ec4beae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Your evaluation criteria should begin with defining your <\/span><span style=\"font-weight: 400;\">channel program<\/span><span style=\"font-weight: 400;\">. Determine who your stakeholders are and whether they offer different partner tiers. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-88fc621 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"88fc621\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad15bdd\" data-id=\"ad15bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e72f3d elementor-widget elementor-widget-image\" data-id=\"1e72f3d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.techtarget.com\/searchcustomerexperience\/definition\/partner-relationship-management-PRM\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"867\" height=\"600\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/10\/image6-2.png\" class=\"attachment-large size-large wp-image-15879\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Image source: https:\/\/www.techtarget.com<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aba61d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aba61d8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-592ccc5\" data-id=\"592ccc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-680a92a elementor-widget elementor-widget-spacer\" data-id=\"680a92a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-647685d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"647685d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd71812\" data-id=\"dd71812\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-177ac1b elementor-widget elementor-widget-heading\" data-id=\"177ac1b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Consider How User-friendly the PRM System is<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-03806ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"03806ac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-654af63\" data-id=\"654af63\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54f89b9 elementor-widget elementor-widget-text-editor\" data-id=\"54f89b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The software should be easy for employees and partners to use. Sales and marketing should be able to add ideas and update content directly, while partners need to be able to find the content on your portal easily without having to trawl through endless pages.<\/span><\/p><p><span style=\"font-weight: 400;\">The best <\/span><span style=\"font-weight: 400;\">PRM<\/span><span style=\"font-weight: 400;\"> tools offer intuitive interfaces for both employees and partners, and allow for access on mobile devices. <\/span><span style=\"font-weight: 400;\">Affise<\/span><span style=\"font-weight: 400;\"> makes partnerships easier for companies, with configurable dashboards and smooth <\/span><span style=\"font-weight: 400;\">onboarding<\/span><span style=\"font-weight: 400;\"> packages making the transition to <\/span><span style=\"font-weight: 400;\">PRM<\/span><span style=\"font-weight: 400;\"> effortless. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd21310 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd21310\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-febacec\" data-id=\"febacec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-abcc9e1 elementor-widget elementor-widget-image\" data-id=\"abcc9e1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1317\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/10\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2021-10-05-\u0432-11.52.28.png\" class=\"attachment-large size-large wp-image-15886\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d466a05 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d466a05\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46b2cf8\" data-id=\"46b2cf8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4378e5b elementor-widget elementor-widget-heading\" data-id=\"4378e5b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Make Sure Your PRM Solution Offers Good Support<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc473c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc473c6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f872c6\" data-id=\"4f872c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3116893 elementor-widget elementor-widget-text-editor\" data-id=\"3116893\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Your <\/span><span style=\"font-weight: 400;\">PRM<\/span><span style=\"font-weight: 400;\"> provider should offer you training resources for both internal staff and partners to help them get up to speed with using the tool. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd50d62 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd50d62\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66cfac0\" data-id=\"66cfac0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89d212a elementor-widget elementor-widget-heading\" data-id=\"89d212a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Select a Solution That Integrates with Popular Third-party Apps<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12f7341 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12f7341\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29a6223\" data-id=\"29a6223\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23c9d87 elementor-widget elementor-widget-text-editor\" data-id=\"23c9d87\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Since marketers use a lot of different tools for various purposes, it\u2019s essential to choose a <\/span><span style=\"font-weight: 400;\">PRM solution<\/span><span style=\"font-weight: 400;\"> that integrates with well-known advertising and mobile attribution platforms.\u00a0<\/span><\/p><p><a href=\"https:\/\/www.appsflyer.com\/?utm_source=google&amp;utm_medium=cpc&amp;utm_content=90919555837&amp;utm_term=app%20appsflyer&amp;gclid=Cj0KCQjw1ouKBhC5ARIsAHXNMI-zgTuBn_i6bvZuC78ianBFi0SgpM0DAXE8igLoBdt7fEPtgv_uYZsaAovTEALw_wcB\"><span style=\"font-weight: 400;\">AppsFlyer<\/span><\/a><span style=\"font-weight: 400;\"> is a popular tool used by marketing teams to collect and measure marketing information across a range of platforms and via any device. It\u2019s highly recommended to choose a <\/span><span style=\"font-weight: 400;\">PRM<\/span><span style=\"font-weight: 400;\"> that integrates with this valuable app.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Affise\u2019s business intelligence (BI) software<\/span><span style=\"font-weight: 400;\"> collects data from AppsFlyer via <\/span><span style=\"font-weight: 400;\">API<\/span><span style=\"font-weight: 400;\">, and delivers reports in Affise\u2019s Statistics section. <\/span><span style=\"font-weight: 400;\">Metrics<\/span><span style=\"font-weight: 400;\"> including clicks, impressions, installs, and in-app events can be mapped.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Apart from it, Affise provides its users with smooth integration with the majority of marketing services via <\/span><span style=\"font-weight: 400;\">API<\/span><span style=\"font-weight: 400;\">. Those, who are looking to streamline processes, can find more valuable solutions on the <\/span><span style=\"font-weight: 400;\">Affise marketplace<\/span><span style=\"font-weight: 400;\">.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Selecting a <\/span><span style=\"font-weight: 400;\">PRM<\/span><span style=\"font-weight: 400;\"> provider is an important decision that should not be taken lightly. With some due diligence and proper consideration you should be able to narrow your search to a short list. From there take some time to see the software in action via a demo. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bae0c08 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bae0c08\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c685d02\" data-id=\"c685d02\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d47b9cf elementor-widget elementor-widget-heading\" data-id=\"d47b9cf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e0af113 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e0af113\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-87df906\" data-id=\"87df906\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22c6560 elementor-widget elementor-widget-text-editor\" data-id=\"22c6560\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">PRM<\/span><span style=\"font-weight: 400;\"> channel <\/span><span style=\"font-weight: 400;\">automation<\/span><span style=\"font-weight: 400;\"> takes away the huge challenge of managing partners\u2014especially in a world where <\/span><span style=\"font-weight: 400;\">new partner<\/span><span style=\"font-weight: 400;\"> types and programs are emerging all the time.<\/span><\/p><p><a href=\"https:\/\/www.forrester.com\/blogs\/channel-and-ecosystem-leaders-are-demanding-more-from-partner-relationship-management-prm-solutions\/\"><span style=\"font-weight: 400;\">Forrester<\/span><\/a><span style=\"font-weight: 400;\"> predicts that managing a partnership <\/span><span style=\"font-weight: 400;\">ecosystem<\/span><span style=\"font-weight: 400;\"> in a consistent and productive way will be key to successful business expansion. Over the next few years, brands with strong <\/span><span style=\"font-weight: 400;\">partner programs<\/span><span style=\"font-weight: 400;\"> will be able to pinpoint a greater number of routes to market. <\/span><span style=\"font-weight: 400;\">PRM systems<\/span><span style=\"font-weight: 400;\"> will be invaluable in helping companies find and engage with <\/span><span style=\"font-weight: 400;\">new partners<\/span><span style=\"font-weight: 400;\">, as well as increase efficiencies and ensure a higher quality of data.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">By automating the processes involved in managing partnerships, you\u2019ll have more time to concentrate on your business and achieve the best <\/span><span style=\"font-weight: 400;\">customer experience<\/span><span style=\"font-weight: 400;\"> possible. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-de51793 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"de51793\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d7ba015\" data-id=\"d7ba015\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f74c3fc elementor-widget elementor-widget-request-free-trial\" data-id=\"f74c3fc\" data-element_type=\"widget\" data-widget_type=\"request-free-trial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"article__wrapper\">\n            <div class=\"request-phrase\">\n                <p class=\"request-phrase__text\"><p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Partnership marketing is here to stay. Take advantage of this market with an all-in-one platform. &quot;}\" data-sheets-userformat=\"{&quot;2&quot;:897,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:1,&quot;11&quot;:4,&quot;12&quot;:0}\"><span style=\"font-size: 14pt;\">Partnership marketing is here to stay. Take advantage of this market with an <strong>all-in-one platform<\/strong>.<\/span> <\/span><\/p><\/p>\n                <p>\n                    <a href=\"https:\/\/affise.com\/partner-program\/?utm_content=216094722&#038;utm_medium=social&#038;utm_source=linkedin&#038;hss_channel=lcp-10190168\" >\n                        <button class=\"request-phrase__button\">\n                            Grab my eBook                        <\/button>\n                    <\/a>\n                <\/p>\n            <\/div>\n        <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Rather than building a direct sales operation, many businesses are finding it easier to develop partner programs to help them scale revenues more rapidly and cost-effectively. According to Gartner, \u00a065% of organizations in high-tech industries have adopted Partner relationship management programs (PRM) in the last 15 years. Those companies, however, that do rely on non-direct [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":15898,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[51],"tags":[182,172,204],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Partner Relationship Management | Build &amp; Scale Partnerships<\/title>\n<meta name=\"description\" content=\"Partner Relationship Management (PRM) lets businesses manage and streamline their business relations. 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