{"id":16065,"date":"2021-11-04T11:46:40","date_gmt":"2021-11-04T08:46:40","guid":{"rendered":"https:\/\/affise.com\/?p=16065"},"modified":"2025-08-06T12:50:27","modified_gmt":"2025-08-06T09:50:27","slug":"affise-and-24metrics-introduce-the-game-changing-advanced-anti-fraud","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/category\/updates\/affise-and-24metrics-introduce-the-game-changing-advanced-anti-fraud\/","title":{"rendered":"Affise and 24metrics Introduce the Game Changing Advanced Anti-fraud"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16065\" class=\"elementor elementor-16065\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-564d194 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"564d194\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e30ac2b\" data-id=\"e30ac2b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b28b25c elementor-widget elementor-widget-text-editor\" data-id=\"b28b25c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Fraudulent traffic is considered to be one of the most annoying problems in <a href=\"\/blog\/affiliate-marketing\/\">affiliate marketing<\/a> for a reason. It\u2019s hardly surprising. What can be more unpleasant than paying affiliates for conversions that do not generate real revenue for affiliate networks and advertisers?<\/span><\/p><p><span style=\"font-weight: 400;\">Affiliate fraud is more than meets the eye in terms of wasting their marketing budgets. Some advertisers may mistakenly assume that fraudsters steal just a tiny bit of your profits, but real numbers can come as a shock. Juniper Research forecasts\u00a0 digital advertisers\u2019 total losses due to fraud to reach <\/span><a href=\"https:\/\/www.businesswire.com\/news\/home\/20190520005650\/en\/Juniper-Research-Advertising-Fraud-Losses-to-Reach-42-Billion-in-2019-Driven-by-Evolving-Tactics-by-Fraudsters#:~:text=As%20a%20result%2C%20fraudulent%20players,unused%20inventory%20with%20fraudulent%20ads.&amp;text=The%20research%20forecasts%20that%20spend,from%20%2428%20billion%20in%202019.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">$100 billion<\/span><\/a><span style=\"font-weight: 400;\"> by 2023. Considering its <\/span><a href=\"https:\/\/affise.com\/blog\/prevent-fraud-in-affiliate-marketing\/\"><span style=\"font-weight: 400;\">growth <\/span><\/a><span style=\"font-weight: 400;\">from $3.9 billion in 2017 to $42 billion in 2019, the forecast sounds rather realistic.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Yet, you can\u2019t avoid fraud while doing business online unless you take measures that would protect your business and clients against fraudsters. Many established advertisers consider using anti-fraud solutions essential for starting a partnership with a network. The same applies to top tier affiliates when they join a partner program.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ca8aa9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ca8aa9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-426e21b\" data-id=\"426e21b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec99690 elementor-widget elementor-widget-heading\" data-id=\"ec99690\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Affise and 24metrics introduce Advanced Anti-fraud<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f6adb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f6adb5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb47dd3\" data-id=\"cb47dd3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bfcd02 elementor-widget elementor-widget-text-editor\" data-id=\"4bfcd02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Since the very beginning, we paid sufficient attention to fraud prevention and developed a <\/span><a href=\"https:\/\/affise.com\/blog\/affiliate-fraud-prevention-in-affise\/\"><span style=\"font-weight: 400;\">series of features<\/span><\/a><span style=\"font-weight: 400;\"> networks and advertisers could use. But as with anything else, we are ready to take it further. We&#8217;re proud to announce our partnership with<\/span><a href=\"https:\/\/www.24metrics.com\/\"> <span style=\"font-weight: 400;\">24metrics<\/span><\/a><span style=\"font-weight: 400;\">, the authors of Fraudshield &#8211; industry leading fraud detection algorithms. The 24metrics advanced fraud prevention solution finally makes dealing with fraudulent conversions as simple as it&#8217;s meant to be!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5359b32 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5359b32\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f131692\" data-id=\"f131692\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-923c32c elementor-widget elementor-widget-heading\" data-id=\"923c32c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What problems does 24metrics solve?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5464813 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5464813\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d51bcb\" data-id=\"5d51bcb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b61d9d elementor-widget elementor-widget-text-editor\" data-id=\"5b61d9d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">24metrics multilayer approach to fraud detection makes it possible to analyze conversions through a broad list of filters including:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-656db8cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"656db8cc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15731f9a\" data-id=\"15731f9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40f5cfc0 elementor-widget elementor-widget-text-editor\" data-id=\"40f5cfc0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"arrow-list\"><li><span style=\"font-weight: 400; color: #000000; font-size: 12pt;\">Duplicate IPs<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000; font-size: 12pt;\">Duplicate Device IDs<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000; font-size: 12pt;\">Bot-like behavior<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000; font-size: 12pt;\">VPN\/Proxies<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000; font-size: 12pt;\">Third Party Rejection<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000; font-size: 12pt;\">Sub ID Validity Check<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000; font-size: 12pt;\">Old OS\/Browser, etc.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-319b323 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"319b323\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31ed71e\" data-id=\"31ed71e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50aa83b elementor-widget elementor-widget-text-editor\" data-id=\"50aa83b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This enables it to detect potentially fraudulent conversions with an unprecedented accuracy.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef33a74 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef33a74\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea83b65\" data-id=\"ea83b65\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a62604 elementor-widget elementor-widget-heading\" data-id=\"6a62604\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">With advanced fraud detection you can:\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e03adb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e03adb5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a2542e2\" data-id=\"3a2542e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1604abda elementor-widget elementor-widget-text-editor\" data-id=\"1604abda\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"arrow-list\"><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Save money by automatically declining fraudulent conversions, without having to pay publishers for them.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Examine detailed reports to detect which affiliates tend to provide fraudulent traffic the most, which may make you change conditions with an affiliate or reconsider the partnership at all.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Use explicit reports in your negotiations with advertisers &#8211; make your relationships more trustworthy, having an independent proof of your conversions not being fraudulent. With the conversion reports you have clear and transparent reasons for every rejected conversion.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b11f1b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b11f1b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e2bd39\" data-id=\"2e2bd39\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6029536 elementor-widget elementor-widget-heading\" data-id=\"6029536\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to start with the 24metrics Advanced Anti-fraud at Affise?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21cad8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21cad8e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8760fae\" data-id=\"8760fae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de5fb3b elementor-widget elementor-widget-heading\" data-id=\"de5fb3b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">1. Enable Advanced Anti-fraud<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-715e70f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"715e70f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1eecbca\" data-id=\"1eecbca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82bcd32 elementor-widget elementor-widget-text-editor\" data-id=\"82bcd32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To let you feel all the convenience of this new feature and examine in detail all the benefits it provides we offer a free trial. You can use Advanced Anti-fraud for free during 30 days or 250 000 analyzed conversions. The offer is valid for all current Affise customers.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fd856df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd856df\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-849aac6\" data-id=\"849aac6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1c21da elementor-widget elementor-widget-text-editor\" data-id=\"f1c21da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"accent\"><span style=\"color: #5d1978;\"><span style=\"font-size: 12pt;\"><strong><i>\u00a0You can use advanced anti-fraud for free during 30 days or 250 000 analyzed conversions! \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/i><\/strong><\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3bcc1ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3bcc1ba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f14d3f8\" data-id=\"f14d3f8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2b8a5a elementor-widget elementor-widget-text-editor\" data-id=\"e2b8a5a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">T<\/span><\/i><span style=\"font-weight: 400;\">o enable the integration with 24metrics, you need to go to\u00a0<\/span><b>Automation &gt; Advanced Anti-fraud<\/b><span style=\"font-weight: 400;\">, read the feature description and pricing, agree with T&amp;C, and that\u2019s it. You are ready to start with the 24metrics advanced fraud prevention.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fd83056 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fd83056\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22edd2d4\" data-id=\"22edd2d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54b88cbb elementor-widget elementor-widget-text-editor\" data-id=\"54b88cbb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"accent\"><span style=\"font-size: 14pt;\"><b><i>&#8220;Enabling the integration with 24metrics requires literally two clicks.&#8221;<\/i><\/b><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b4fde33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b4fde33\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3a385c\" data-id=\"b3a385c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91525f4 elementor-widget elementor-widget-image\" data-id=\"91525f4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1600\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/10\/Screenshot-2021-10-19-at-16.37.06.png\" class=\"attachment-large size-large wp-image-16068\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e5dc41c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5dc41c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-06341a8\" data-id=\"06341a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e2421f elementor-widget elementor-widget-heading\" data-id=\"9e2421f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">2. Set up rules for fraud prevention<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cdee329 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cdee329\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-314af0c\" data-id=\"314af0c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e459021 elementor-widget elementor-widget-text-editor\" data-id=\"e459021\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Once you\u2019ve enabled <\/span><b>Advanced Anti-fraud<\/b><span style=\"font-weight: 400;\">, you can set up rules to match your requirements:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose Advertisers\/Offers that you need to pay extra attention to;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose Affiliates that you suspect and want to check against fraudulent traffic;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pick the most appropriate <\/span><span style=\"font-weight: 400;\">detection strategy<\/span><span style=\"font-weight: 400;\"> based on the type of offers that you&#8217;re running;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select the risk probability that you consider unaffordable to automatically decline suspicious conversion.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b72eac7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b72eac7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9a4700b\" data-id=\"9a4700b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-256e404 elementor-widget elementor-widget-image\" data-id=\"256e404\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1600\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/10\/Screenshot-2021-10-19-at-16.39.53.png\" class=\"attachment-large size-large wp-image-16070\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ce004b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ce004b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-85953d7\" data-id=\"85953d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93af9b3 elementor-widget elementor-widget-text-editor\" data-id=\"93af9b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">After this step, the setup is all done, and the 24 metrics analysis is already running over conversions matching the set rules.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-db52117 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db52117\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8ca2975\" data-id=\"8ca2975\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1f0c50 elementor-widget elementor-widget-image\" data-id=\"e1f0c50\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1600\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/10\/Screenshot-2021-10-19-at-16.44.08.png\" class=\"attachment-large size-large wp-image-16073\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24c1f42 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24c1f42\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33e5c0b\" data-id=\"33e5c0b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-424c5ae elementor-widget elementor-widget-heading\" data-id=\"424c5ae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">3. Check the statistics<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e9bb175 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e9bb175\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3068712\" data-id=\"3068712\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1727f63 elementor-widget elementor-widget-text-editor\" data-id=\"1727f63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You can get the detailed reports right in the Affise statistics section that you are already familiar with. Go to <\/span><b>Statistics &gt; Fraud Report<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">The <\/span><b>Common<\/b><span style=\"font-weight: 400;\"> slice represents the overview that includes also the existing Affise fraud prevention tools, such as session lifespan and duplicate IPs.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-353d91d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"353d91d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a1ddda2\" data-id=\"a1ddda2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa86878 elementor-widget elementor-widget-image\" data-id=\"aa86878\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1600\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/10\/Screenshot-2021-10-19-at-16.59.28.png\" class=\"attachment-large size-large wp-image-16072\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f634cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f634cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-88cdf86\" data-id=\"88cdf86\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-060c3da elementor-widget elementor-widget-text-editor\" data-id=\"060c3da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This slice is available to all our clients no matter if they use Advanced Anti-fraud or not. Customers who also use Advanced Anti-fraud will be able to see the information about conversions that were automatically declined by Advanced Anti-fraud.<\/span><\/p><p><span style=\"font-weight: 400;\">The <\/span><b>Advanced slice is a Risk level<\/b><span style=\"font-weight: 400;\"> slice available only to Advanced Anti-fraud users. It displays the details on:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How many conversions were analyzed with Advanced Anti-fraud;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How many of analyzed conversions were marked as potentially fraudulent;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How many of them were automatically declined;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The distribution of conversions by risk levels.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5fff44d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5fff44d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c7a0ec9\" data-id=\"c7a0ec9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c35166b elementor-widget elementor-widget-image\" data-id=\"c35166b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1600\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/10\/Screenshot-2021-10-19-at-16.48.52.png\" class=\"attachment-large size-large wp-image-16071\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49ea713 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49ea713\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cee7f7f\" data-id=\"cee7f7f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65e7548 elementor-widget elementor-widget-text-editor\" data-id=\"65e7548\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Both slices support grouping the data by Affiliate, Advertiser and Offers, or any combination of those. This enables you to perform any analysis you consider necessary.<\/span><\/p><p><span style=\"font-weight: 400;\">That&#8217;s it. One thing is that it is<\/span><b> simple<\/b><span style=\"font-weight: 400;\">, the other that it is convenient to use. You have access to all your data collected at one dashboard within the Affise interface. And as for the Advanced Anti-fraud itself, try it &#8211; it wouldn\u2019t take you long to see the result and feel the difference it makes to your affiliate business.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a4fce3e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a4fce3e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6019d76\" data-id=\"6019d76\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae8aba7 elementor-widget-divider--view-line elementor-widget 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Start your trial now to see how different affiliate management can be when fraud detection is automated.<\/b><\/p><p><span style=\"font-size: 10pt;\">*to start the trial go to the automation section of your account. Or contact your Customer Success manager.<\/span><\/p><p><b>Not a user yet? No problem. <a href=\"https:\/\/affise.com\/#contact-us\">Contact us,<\/a> and we will assist with opening you a trial.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Fraudulent traffic is considered to be one of the most annoying problems in affiliate marketing for a reason. It\u2019s hardly surprising. What can be more unpleasant than paying affiliates for conversions that do not generate real revenue for affiliate networks and advertisers? 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