{"id":16113,"date":"2021-10-26T13:40:15","date_gmt":"2021-10-26T10:40:15","guid":{"rendered":"https:\/\/affise.com\/?p=16113"},"modified":"2025-08-02T16:55:17","modified_gmt":"2025-08-02T13:55:17","slug":"from-the-beginning-our-mission-was-to-disrupt-the-industry-dmitri-zotov-affise-co-founder","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/from-the-beginning-our-mission-was-to-disrupt-the-industry-dmitri-zotov-affise-co-founder\/","title":{"rendered":"\u201cFrom the beginning, our mission was to disrupt the industry\u201d \u2014 Dmitri Zotov, Affise co-founder"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16113\" class=\"elementor elementor-16113\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d3e2375 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d3e2375\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8cc2d3e\" data-id=\"8cc2d3e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e84531 elementor-widget elementor-widget-text-editor\" data-id=\"8e84531\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">In 2016, Dmitrii Zotov co-founded the affiliate marketing platform Affise. Since then, a humble startup turned into a multinational company with customers all over the world.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For all these years, Dmitrii has been running Affise and shaping the way the <a href=\"https:\/\/affise.com\/affise-performance\/\">platform<\/a> works for customers. Under his supervision, the company had become a leading partner marketing solution and transformed the industry.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">We talked with Dmitrii Zotov about the changes in the partner marketing industry, the trends and challenges this field faces now, and the tactics businesses need to adhere to thrive in affiliate marketing in the future.\u00a0\u00a0<\/span><\/p><p style=\"padding-left: 40px;\"><b>Could you please tell me about your background in the affiliate industry and how your professional way has led you to create Affise?<\/b><\/p><p><span style=\"font-weight: 400;\">I&#8217;ve been in the affiliate marketing industry since my university days, starting in 2004. Being a tech guy initially, I&#8217;ve begun working as a software engineer. However, I was always eager to learn the business side better, so I started to gain experience as a media buyer. Years of practice in this field have led me to launch my own CPA network and media buying agency. It was a game-changer experience, which helped me understand the market and players, their needs, and pain points. I realized that the affiliate marketing industry needed a better solution \u2014 transparent, easy-to-use, and powerful enough to meet the new market challenges.<\/span><\/p><p style=\"padding-left: 40px;\"><b>What contribution does Affise make to the affiliate marketing industry\u2019s future?\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">From the beginning, our mission was to disrupt the affiliate marketing industry. We were the first who automated campaign data pipelines and let advertisers pay for actual conversions. It has made affiliate marketing more transparent and reliable for customers.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bfcc7c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bfcc7c9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d3bf94\" data-id=\"0d3bf94\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de8c795 elementor-widget elementor-widget-quote_new\" data-id=\"de8c795\" data-element_type=\"widget\" data-widget_type=\"quote_new.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <section class=\"blockquote\">\n            <div class=\"elementor-testimonial-wrapper elementor-testimonial-text-align-center\">\n                <div class=\"elementor-testimonial-content\">\n                    <p><span style=\"font-weight: 400;\">Another way we're shaping the affiliate industry is by making it more customer-focused, not only on the technical side.<\/span><\/p>                <\/div>\n                <div class=\"elementor-testimonial-meta\">\n                    <div class=\"elementor-testimonial-meta-inner\">\n                        <div class=\"elementor-testimonial-details\">\n                            <div class=\"elementor-testimonial-name\">\n                                Dmitrii Zotov                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75ac44e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75ac44e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b29ed85\" data-id=\"b29ed85\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afbedc8 elementor-widget elementor-widget-text-editor\" data-id=\"afbedc8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We have a customer success team fully dedicated to helping our clients step to the next level. Our managers are not just assistants in navigating the platform. They are experts advising on advertising trends, the most efficient promotion strategies in a specific vertical, and more.<\/span><\/p><p style=\"padding-left: 40px;\"><b>What are the biggest challenges the industry will face in the following years, and how can companies overcome them?\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">User privacy has become a significant challenge in the last couple of years. Apple launched a new App Tracking Transparency policy which limits access to user-level data. Major technology companies, including Google, have announced a tracking cookie ban. As the whole advertising and affiliate industry rely on analytics and mobile attribution, these changes hinder companies from making informed business decisions.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">We&#8217;re working on new solutions to provide our customers with transparent attribution despite the lack of data. We launched SKAdNetwork integration to help ad networks access data from iOS mobile campaigns in the Affise dashboard. Another feature we created to solve the problem is probabilistic attribution.<\/span><\/p><p style=\"padding-left: 40px;\"><b>What trends will shape the future of the affiliate industry?<\/b><\/p><p><span style=\"font-weight: 400;\">Growing demand for user privacy makes traditional traffic sources either expensive or not transparent enough.\u00a0Brands are looking for new lead generation channels and finding what they need in the affiliate marketing industry.<\/span><\/p><p><span style=\"font-weight: 400;\">I see an increased request for cutting-edge technology. Our customers seek higher automation to reduce routine work and in-depth but simplified data analytics to make informed decisions faster. The affiliate marketing industry continues to adopt machine learning technology. At Affise, we use it to make predictions and help our clients determine their growth strategies and business transformation.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Another trend is growing reliance on social media as a customer acquisition channel. Since 2015, major platforms like Pinterest and Instagram have been working a lot to advance their eCommerce functions. Alongside developing Shops, Facebook is adjusting its advertising tools to bring more potential customers.\u00a0<\/span><\/p><p style=\"padding-left: 40px;\"><b>What traits are essential for a company to thrive in the affiliate industry?\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Advertisers develop interest in affiliate marketing because they seek reliable, transparent, and outcome-based customer acquisition channels. Market players who understand these needs, put them first, and provide effective solutions to reach their clients&#8217; goals will flourish.\u00a0 <\/span><b>\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Back in 2016, the affiliate industry was represented by a couple of major companies setting their own rules. We entered the market with the solution our customers needed \u2014 a transparent, reliable platform and a new pricing policy. It has helped us get ahead and revolutionized the whole industry.<\/span><\/p><p style=\"padding-left: 40px;\"><b>What are the main things others can learn from Affise to succeed in the affiliate industry?<\/b><\/p><p><span style=\"font-weight: 400;\">Affise has a culture code that says that the customer perspective comes first. This attitude is a must-have right now. Businesses need to remember that success is based on the value they provide to their customers. If it&#8217;s not offering the cheapest solution on the market, you need to double down on building customer relationships.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76e66ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76e66ef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f8b46a\" data-id=\"9f8b46a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a78477c elementor-widget elementor-widget-quote_new\" data-id=\"a78477c\" data-element_type=\"widget\" data-widget_type=\"quote_new.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <section class=\"blockquote\">\n            <div class=\"elementor-testimonial-wrapper elementor-testimonial-text-align-center\">\n                <div class=\"elementor-testimonial-content\">\n                    <p><span style=\"font-weight: 400;\">To stay on top, you have to make your clients' growth your own goal.<\/span><\/p>                <\/div>\n                <div class=\"elementor-testimonial-meta\">\n                    <div class=\"elementor-testimonial-meta-inner\">\n                        <div class=\"elementor-testimonial-details\">\n                            <div class=\"elementor-testimonial-name\">\n                                Dmitrii Zotov                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9cbd786 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9cbd786\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-783508e\" data-id=\"783508e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f5cf75 elementor-widget elementor-widget-text-editor\" data-id=\"4f5cf75\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"padding-left: 40px;\"><b>How would you describe Affise\u2019s growth trajectory in the following years?\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Initially, we were a solution for small and medium businesses, agencies, and affiliate networks. Now our focus has shifted to offering more value for direct advertisers in the large-enterprise segment. To achieve it, we are constantly updating our platform according to the specific needs and goals this type of client has. Also, we&#8217;re planning to launch additional services to give our customers more reliable solutions for their business growth.<\/span><\/p><p><span style=\"font-weight: 400;\">To provide a better customer experience, we continue to expand geographically, open new offices, and offer better services. Recently, we&#8217;ve launched local support for the Indian market. It will help us assist our customers better and strengthen our presence in this region.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In 2016, Dmitrii Zotov co-founded the affiliate marketing platform Affise. Since then, a humble startup turned into a multinational company with customers all over the world.\u00a0 For all these years, Dmitrii has been running Affise and shaping the way the platform works for customers. Under his supervision, the company had become a leading partner marketing [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":16118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[197],"tags":[173,18],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interview with the Founder of Affise Dmitri Zotov<\/title>\n<meta name=\"description\" content=\"Dmitri Zotov talks about changes in partner marketing and reveals how to stay on top of the industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/from-the-beginning-our-mission-was-to-disrupt-the-industry-dmitri-zotov-affise-co-founder\/\" 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