{"id":16211,"date":"2021-11-03T11:40:51","date_gmt":"2021-11-03T08:40:51","guid":{"rendered":"https:\/\/affise.com\/?p=16211"},"modified":"2025-01-12T11:52:28","modified_gmt":"2025-01-12T08:52:28","slug":"using-chatbots","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/using-chatbots\/","title":{"rendered":"A Quick Guide to Using Chatbots to Boost Your Affiliate Marketing Campaign"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16211\" class=\"elementor elementor-16211\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20f4240 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20f4240\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1365fc5\" data-id=\"1365fc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-feac291 elementor-widget elementor-widget-image\" data-id=\"feac291\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/Affiliate-Marketing-Statistics.png\" class=\"attachment-large size-large wp-image-17018\" alt=\"Affiliate Marketing Statistics\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (financesonline.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a6eb412 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6eb412\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c746b2e\" data-id=\"c746b2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34690aa elementor-widget elementor-widget-text-editor\" data-id=\"34690aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Affiliate marketing is big business and is growing by the day. In fact, it is estimated that affiliate marketing spending in the US will reach <\/span><a href=\"https:\/\/www.statista.com\/statistics\/693438\/affiliate-marketing-spending\/\"><span style=\"font-weight: 400;\">$8.2 billion in 2022<\/span><\/a><span style=\"font-weight: 400;\"> compared to the $5.4 billion spent in 2017. It sometimes seems that everyone is getting in on the affiliate game, from bloggers and influencers to tech experts and academics.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Doing affiliate marketing is one thing, but doing it successfully is another. Many choose to partner with global giants such as Amazon or eBay while others look to the growing numbers of <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/affise.com\/blog\/partner-marketing-guide\/\">partner marketing<\/a> programs<\/span><span style=\"font-weight: 400;\"> to boost their revenue potentials.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Affiliate marketers aim to use every tool possible to boost their campaigns and, with the continuing growth of automation across the e-commerce sector, one major tool that can assist you is chatbots. If you are new to the sector, you may wonder what chatbots are and what they can do for you. How do chatbots help your campaign and how can you use them efficiently?<\/span><\/p><h2><span style=\"font-weight: 400;\">What are chatbots?\u00a0<\/span><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e83c946 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e83c946\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5480879\" data-id=\"5480879\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64f9bb3 elementor-widget elementor-widget-image\" data-id=\"64f9bb3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"557\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/Chatbots.png\" class=\"attachment-large size-large wp-image-17019\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ad21d02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ad21d02\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f73d90\" data-id=\"7f73d90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9ac72f elementor-widget elementor-widget-text-editor\" data-id=\"a9ac72f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A chatbot is a program that is increasingly being used by companies operating online or who offer customer support and service via phone. It is powered by AI (artificial intelligence) and utilizes ML (machine learning) and NLP (natural language processing) to simulate a conversation during customer interaction and to streamline the process.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Companies can use chatbots across a range of platforms, from your company\u2019s website or mobile app to your messaging apps, social media platforms, and your phone or <\/span><a href=\"https:\/\/www.8x8.com\/s\/what-is-a-virtual-phone-number\"><span style=\"font-weight: 400;\">virtual telephone number<\/span><\/a><span style=\"font-weight: 400;\">. They can be used for different reasons, from guiding a customer through the sales process to harvesting information so that they can direct someone to the appropriate support team or sales team.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">There are two types of chatbots: open and closed.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">An open chatbot processes and learns from conversations and interactions and its efficiency will improve over time. However, they need to be properly programmed and \u201ctrained\u201d or they can lead to a poor customer experience. A closed chatbot follows a set script that may have little AI intervention and have limited use.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Questions to ask\u00a0<\/span><\/h2><h3><span style=\"font-weight: 400;\">1. Are you on the right platform?<\/span><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e0f7497 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e0f7497\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7589049\" data-id=\"7589049\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e60e723 elementor-widget elementor-widget-image\" data-id=\"e60e723\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1028\" height=\"351\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/Chatbot-Platform.png\" class=\"attachment-large size-large wp-image-17020\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d12add elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d12add\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e70a60\" data-id=\"0e70a60\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1298dcc elementor-widget elementor-widget-text-editor\" data-id=\"1298dcc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">One of the first things to consider is whether you are on the right platform and whether it will encourage and help with automation. Contrary to belief, <\/span><a href=\"https:\/\/affise.com\/blog\/affiliate-program-migration-how-to-migrate-to-affise\/\"><span style=\"font-weight: 400;\">platform migration<\/span><\/a><span style=\"font-weight: 400;\"> is fairly simple, and moving to a platform like Affise brings a host of benefits, including detailed real-time analytics of essential KPIs and metrics, easily-integrated automation, and a host of other helpful features.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">2. Embrace AI: what can you add?\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">AI is no longer the future; it is the present. If you have chosen performance marketing, whether as a primary career or as a secondary income, then <\/span><a href=\"https:\/\/affise.com\/blog\/automated-affiliate-marketing\/\"><span style=\"font-weight: 400;\">AI can offer enormous benefits<\/span><\/a><span style=\"font-weight: 400;\">. These can include better mobile advertising, better ad campaigns, and more insights into your analytics.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">3. Embrace AI: what\u2019s already there?\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">Partnership marketing already utilizes a number of AI-driven features that can enhance and boost your marketing efforts and produce tangible results. These include:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-cr-optimization-tool-crucial-step-to-full-automation\/\"><span style=\"font-weight: 400;\">CR (conversion rate optimization)<\/span><\/a><span style=\"font-weight: 400;\">. CR gives you a very clear picture of how you\u2019re performing. Optimizing the collection and analysis of that data helps you quickly identify what works and what doesn\u2019t.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Smart links. As you grow, the last thing you want is lots of separate links for what you offer. AI smartlinks mean anyone you partner with gets a single link for all offers. The AI uses an ML algorithm to choose what offer is shown to individual users.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Security. As ecommerce grows, so does online fraud. Ecommerce retailers are on course to lose <\/span><a href=\"https:\/\/www.paymentsdive.com\/news\/e-commerce-fraud-to-hit-20-billion-2021-an-18-jump-from-prior-year\/599312\/\"><span style=\"font-weight: 400;\">USD20 billion in 2021<\/span><\/a><span style=\"font-weight: 400;\">. AI-powered fraud prevention helps identify suspicious behavior or patterns and flag them for immediate action.\u00a0<\/span><\/li><\/ul><h2><span style=\"font-weight: 400;\">And so, Chatbots\u2026<\/span><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6eada26 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6eada26\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8b6bb8d\" data-id=\"8b6bb8d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b71e22 elementor-widget elementor-widget-image\" data-id=\"1b71e22\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"832\" height=\"720\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/AI-Chatbots.png\" class=\"attachment-large size-large wp-image-17021\" alt=\"AI Chatbots\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ee0b781 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ee0b781\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cebacb5\" data-id=\"cebacb5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4d959e elementor-widget elementor-widget-text-editor\" data-id=\"d4d959e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">So, you have already made the move into performance marketing, researched <\/span><a href=\"https:\/\/affise.com\/blog\/what-is-an-affiliate-program\/\"><span style=\"font-weight: 400;\">what an affiliate program is<\/span><\/a><span style=\"font-weight: 400;\">, and have started seeing positive results. Now you want to take things up a level and look at ways of boosting the partner marketing programs you are involved in and your customer engagement levels. You have read about these \u201cchatbots\u201d and want to see if they could work.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You already know that live chat is a great way of connecting with your customers, to <\/span><span style=\"font-weight: 400;\">boost your lead generation strategies<\/span><span style=\"font-weight: 400;\">, and of course, to increase your conversion rates. However, having human agents available 24\/7 is not practical or affordable if you\u2019re a smaller business without the resources of giants like Amazon.<\/span><\/p><p><span style=\"font-weight: 400;\">One thing many people worry about is that they lack the technical knowledge to implement AI chatbots on their platforms. Fear not! You do not need to know coding and you don\u2019t need any technical knowledge to get started. Companies such as Hubspot offer <\/span><a href=\"https:\/\/www.hubspot.com\/products\/crm\/chatbot-builder\"><span style=\"font-weight: 400;\">easy-build chatbot systems<\/span><\/a><span style=\"font-weight: 400;\"> that can have you up and running in no time at all.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Create your ideal chatbot system then implement it on any channels you currently use, including WhatsApp, Facebook Messenger, Kik, your website, or any communication platform with an API (Application Programming Interface). Once up and running, it can begin to deal with customer requests and queries.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">What\u2019s next?\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">Once you have built your basic chatbots, you can decide what you want to use them for (or use multiple chatbots for different tasks) then start to integrate them into your existing systems. Think of your chatbot as an empty vessel that you will now fill with information. Let\u2019s take a look at how to do exactly that.<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><h3><span style=\"font-weight: 400;\">Choose your affiliate products<\/span><\/h3><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10c404c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10c404c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f5b0e2\" data-id=\"0f5b0e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f8a16a elementor-widget elementor-widget-image\" data-id=\"1f8a16a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"720\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/Affiliate-Products.png\" class=\"attachment-large size-large wp-image-17022\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0164b63 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0164b63\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e8aea1c\" data-id=\"e8aea1c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75a4d13 elementor-widget elementor-widget-text-editor\" data-id=\"75a4d13\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Let\u2019s assume you\u2019re going to use your chatbots to generate qualified leads and boost sales. People choose particular products for different reasons. It may be purely that they think a product will be a good seller, they may have in-depth knowledge of the sector, they may choose products that pay a high commission, or they may have a genuine love for that product and its category.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For example, let&#8217;s say that you write blogs about CPaaS (communications platforms as a service). You have used those blogs as a springboard to move into partnership marketing with CPaaS providers and have used things like backlinks in blogs such as \u201c<\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.8x8.com\/s\/what-is-cpaas\">What is CPaaS<\/a>?<\/span><span style=\"font-weight: 400;\">\u201d to strengthen SEO. Now you can move forward and start having your chatbots initiate conversations about related products.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">2. Q&amp;As<\/span><\/h3><p><span style=\"font-weight: 400;\">One of the simplest conversations that can be initiated using a chatbot is a simple Q&amp;A session that can be undertaken by even the most basic of chatbots. By asking a series of simple questions, your chatbot can recognize what a particular customer is looking for and can guide them to their search subject.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For example, if you are selling CPaaS related products, your chabot may ask: \u201cAre you interested in a <\/span><a href=\"https:\/\/www.8x8.com\/s\/what-is-a-multi-line-phone-system\"><span style=\"font-weight: 400;\">multi line phone service<\/span><\/a><span style=\"font-weight: 400;\">\u201d. If the customer answers \u201cYes\u201d, then you can guide them straight to the relevant page that deals with that service. If they say \u201cNo\u201d, then you can move onto the next question.<\/span><\/p><h3><span style=\"font-weight: 400;\">3. Links\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">If you want lucrative payouts from your partnership program, then people need to spend. And they need to buy based on the links you provide. Some links may be to further useful information on a particular subject but your chatbots work in providing affiliate links that take the customer directly to a landing page where they\u2019ll hopefully make a purchase.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">4. Contact details\u00a0<\/span><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f542729 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f542729\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8333ca8\" data-id=\"8333ca8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f0f4ee elementor-widget elementor-widget-image\" data-id=\"6f0f4ee\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"364\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/Contact-Details.png\" class=\"attachment-large size-large wp-image-17024\" alt=\"Contact Details\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (hustlermarketing.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-196768d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"196768d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc9412a\" data-id=\"cc9412a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-805c6aa elementor-widget elementor-widget-text-editor\" data-id=\"805c6aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Another highly useful function your chatbots can perform is to collect contact details from the customer. We may be living in a digital world full of automation but email marketing remains a highly effective tool (that can also be automated). Email marketing gives an average return of <\/span><a href=\"https:\/\/www.litmus.com\/resources\/email-marketing-roi\"><span style=\"font-weight: 400;\">$36 for every $1 spent<\/span><\/a><span style=\"font-weight: 400;\">, so it\u2019s definitely worth building an email list and segmenting it according to different demographics.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Don\u2019t simply ask for an email address from a first time visitor: make the offer sound exciting by telling the customer what they can expect from you in emails, for example: \u201cSign up to our subscriber list now for exclusive content and special offers\u201d.\u00a0 Building a large list and engaging with your subscribers regularly can help build both trust and traffic as well as boosting your affiliate income.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Benefits of chatbots<\/span><\/h2><p><span style=\"font-weight: 400;\">Will chatbots really make a difference to your performance marketing? The answer to that is a resounding yes. One of the biggest challenges a new or growing affiliate marketer faces is <\/span><a href=\"https:\/\/www.brightpearl.com\/ecommerce-guides\/attracting-more-customers-ecommerce-store\"><span style=\"font-weight: 400;\">how to attract new customers<\/span><\/a><span style=\"font-weight: 400;\">. Chatbot use can offer advantages in a number of ways:<\/span><\/p><h3><span style=\"font-weight: 400;\">1. SEO (search engine optimization)<\/span><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31547f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31547f8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f05bfe\" data-id=\"5f05bfe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a867c0 elementor-widget elementor-widget-image\" data-id=\"1a867c0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"978\" height=\"458\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/SEO.png\" class=\"attachment-large size-large wp-image-17025\" alt=\"SEO\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (monsterinsights.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-adc7bf8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"adc7bf8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f1da4f\" data-id=\"8f1da4f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bffde73 elementor-widget elementor-widget-text-editor\" data-id=\"bffde73\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">By using chatbots for SEO, you automate some of the tedious tasks your staff would usually undertake. There is a cyclical process whereby people finding your site more often will boost your search engine rankings meaning that more people find your site.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">2. Better customer service<\/span><\/h3><p><span style=\"font-weight: 400;\">Bots may not be able to answer every customer query but they can guide customers to resources that can. For example, a customer has made a purchase from a site and has not been offered any tracking information. Your bots can direct the customer to a relevant link or page that shows the current status of his order.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Your bots can deal with many simple customer questions using info stored in your knowledge base or, where it does not have the capacity to answer, it can pass the query on to a human agent whether live via chat or phone or, in the case of out of hours queries, to be answered by email or a callback. They can deal with the most common FAQs.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">3. Lower bounce rate<\/span><\/h3><p><span style=\"font-weight: 400;\">Whether your bounce rate is high or low depends on what your page is. For a blog, a high bounce rate is acceptable, but for an ecommerce site, you don\u2019t want it too high for obvious reasons. An average bounce rate for an ecommerce website is <\/span><a href=\"https:\/\/contentsquare.com\/digital-experience-benchmark-hub\/\"><span style=\"font-weight: 400;\">around 47%<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">You need to recognize that people have short attention spans. In fact, some studies suggest that those<\/span><a href=\"https:\/\/insights.ehotelier.com\/announcements\/2020\/11\/30\/learning-in-the-age-of-the-goldfish\/\"><span style=\"font-weight: 400;\"> attention spans are decreasing<\/span><\/a><span style=\"font-weight: 400;\"> so you need to capture people\u2019s attention quickly. Chatbots are a great way of capturing that attention and initiating a conversation that will engage the customer and ideally lead to a conversion, thus reducing your overall bounce rate.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">4. More time on your site<\/span><\/h3><p><span style=\"font-weight: 400;\">The longer website visitors spend on your site, the better you engage with them, and the more likely they are to make a purchase. Chatbots are a great tool for engaging with customers and encouraging them to spend more time, and hopefully money, on your site.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">They can guide them to areas of interest, suggest relevant or related products, and make for a better customer experience. By providing a great customer journey, you not only help to boost conversions, but you can also reduce your churn rate.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Conclusion\u00a0<\/span><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e41073 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e41073\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8479844\" data-id=\"8479844\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ddac68 elementor-widget elementor-widget-image\" data-id=\"7ddac68\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1462\" height=\"807\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/Referral-Program.png\" class=\"attachment-large size-large wp-image-17026\" alt=\"Referral Program\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f83816c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f83816c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4189aa7\" data-id=\"4189aa7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f527169 elementor-widget elementor-widget-text-editor\" data-id=\"f527169\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Building a successful partner marketing program is not something that happens overnight. You need to consider different approaches and strategies that build and engage an audience. You may include factors such as <\/span><a href=\"https:\/\/www.ve.com\/blog\/ecommerce-personalisation\"><span style=\"font-weight: 400;\">website personalization<\/span><\/a><span style=\"font-weight: 400;\">, automated email marketing, and, of course, chatbots to build a full-service partner marketing strategy.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your two main aims with your partner marketing program are to maximize revenue and maintain high levels of customer satisfaction. Chatbots, with or without a virtual assistant, are&nbsp;<\/span><a href=\"https:\/\/affise.com\/blog\/top-affiliate-marketing-tools\/\" target=\"_blank\">great tools<\/a><span style=\"font-weight: 400;\">&nbsp;that can help you achieve those goals. Choosing a good platform is also a big help, and looking at best <\/span><a href=\"https:\/\/affise.com\/case_studies\/appmarket\/\"><span style=\"font-weight: 400;\">use cases<\/span><\/a><span style=\"font-weight: 400;\"> can help steer you in the right direction.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chatbots can answer questions on everything from pricing to shipping status. They reduce the need for human interaction while not reducing the level of customer service provided. Chatbot technology has come a long way in recent years and will continue to evolve. Business growth needs to encompass conversational marketing and ongoing chatbot development helps with that.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With ecommerce and performance marketing becoming increasingly competitive sectors, you want every tool and strategy you can utilize to stay ahead of your competitors. Chatbots are only one part of that puzzle and you should look at anything that may help, including <\/span><a href=\"https:\/\/affise.com\/blog\/partner-relationship-management\/\"><span style=\"font-weight: 400;\">partnership relationship management.<\/span><\/a><span style=\"font-weight: 400;\"> The future is here, and if you don\u2019t embrace it, you may be left behind.&nbsp;<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Source (financesonline.com) Affiliate marketing is big business and is growing by the day. In fact, it is estimated that affiliate marketing spending in the US will reach $8.2 billion in 2022 compared to the $5.4 billion spent in 2017. It sometimes seems that everyone is getting in on the affiliate game, from bloggers and influencers [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":16879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[175,51],"tags":[173,182,92],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use Chatbots for Affiliate Marketing<\/title>\n<meta name=\"description\" content=\"Check out this Affise article to know more about the benefits and steps of using chatbots for affiliate marketing!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/using-chatbots\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Chatbots for Affiliate Marketing\" \/>\n<meta property=\"og:description\" content=\"Check out this Affise article to know more about the benefits and steps of using chatbots for affiliate marketing!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/affise.com\/blog\/using-chatbots\/\" \/>\n<meta property=\"og:site_name\" content=\"Affise\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/getaffise\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-03T08:40:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-12T08:52:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/Using-Chatbots-for-Affiliate-Marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2280\" \/>\n\t<meta property=\"og:image:height\" content=\"930\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Affise Academy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GetAffise\" \/>\n<meta name=\"twitter:site\" content=\"@GetAffise\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Richard Conn - Senior Director, Demand Generation, 8x8\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/affise.com\/blog\/using-chatbots\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/affise.com\/blog\/using-chatbots\/\"},\"author\":{\"name\":\"Affise Academy\",\"@id\":\"https:\/\/affise.com\/#\/schema\/person\/df18ec4c7cd397cc0730d187e38a948f\"},\"headline\":\"A Quick Guide to Using Chatbots to Boost Your Affiliate Marketing Campaign\",\"datePublished\":\"2021-11-03T08:40:51+00:00\",\"dateModified\":\"2025-01-12T08:52:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/affise.com\/blog\/using-chatbots\/\"},\"wordCount\":2017,\"publisher\":{\"@id\":\"https:\/\/affise.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/affise.com\/blog\/using-chatbots\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/Using-Chatbots-for-Affiliate-Marketing.png\",\"keywords\":[\"Affiliate Marketing\",\"Partner Marketing\",\"Performance Marketing\"],\"articleSection\":[\"Success Hacks\",\"Tips &amp; 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