{"id":16450,"date":"2021-11-11T08:00:06","date_gmt":"2021-11-11T05:00:06","guid":{"rendered":"https:\/\/affise.com\/?p=16450"},"modified":"2025-09-10T17:56:06","modified_gmt":"2025-09-10T14:56:06","slug":"performance-marketing-definition","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/performance-marketing-definition\/","title":{"rendered":"A Comprehensive Guide to Performance Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16450\" class=\"elementor elementor-16450\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b9a56e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b9a56e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee1a3e2\" data-id=\"ee1a3e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bd2e0b elementor-widget elementor-widget-text-editor\" data-id=\"8bd2e0b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">A good marketing strategy can mean the difference between success and failure in the world of business.<\/span><\/p><p><span style=\"font-weight: 400;\">This is doubly true when it comes to ecommerce businesses, which live and die by the number of visitors their sites draw in. Worthwhile marketing efforts will boost site traffic and provide these businesses with plenty of prospective customers, which is why it\u2019s so important to identify and capitalize on those worthwhile efforts.<\/span><\/p><p><span style=\"font-weight: 400;\">One example of a great strategy your business can make the most of is performance marketing.<\/span><\/p><p><span style=\"font-weight: 400;\">In this article, we\u2019re going to cover what performance marketing is, what makes it valuable, and everything you need to know to make it work for you.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-756d8aa elementor-widget elementor-widget-text-editor\" data-id=\"756d8aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><a href=\"#defining-performance-marketing\" data-wplink-edit=\"true\"><span style=\"font-weight: 400;\">Defining <\/span><span style=\"font-weight: 400;\">performance marketing<\/span><\/a><\/li><li><a href=\"#how-does-it-work\"><span style=\"font-weight: 400;\">How does it work?<\/span><\/a><\/li><li><a href=\"#performance-marketing-channels\"><span style=\"font-weight: 400;\">Performance marketing channels<\/span><\/a><\/li><li><a href=\"#performance-marketing-benefits\"><span style=\"font-weight: 400;\">How can <\/span><span style=\"font-weight: 400;\">performance marketing<\/span><span style=\"font-weight: 400;\"> benefit you?<\/span><\/a><\/li><li><a href=\"#how-to-start-performance-marketing\"><span style=\"font-weight: 400;\">How to get started on <\/span><span style=\"font-weight: 400;\">performance marketing<\/span><\/a><\/li><li><a href=\"#performance-marketing-top-tips\"><span style=\"font-weight: 400;\">6 top tips for successful <\/span><span style=\"font-weight: 400;\">performance marketing<\/span><\/a><\/li><li><a href=\"#start-with-Affise\"><span style=\"font-weight: 400;\">Get started on <\/span><span style=\"font-weight: 400;\">performance marketing<\/span><span style=\"font-weight: 400;\"> with Affise<\/span><\/a><\/li><\/ul><h2><strong><a id=\"defining-performance-marketing\"><\/a>What is performance marketing?<\/strong><\/h2><p><span style=\"font-weight: 400;\">Performance marketing is a specific kind of digital marketing. Brands that use it only pay their chosen performance marketers when the performance marketing strategy in question yields a specific result (usually clicks, conversions, or sales).<\/span><\/p><p><span style=\"font-weight: 400;\">The payment model is the performance of the campaigns. Successful campaigns net a great deal of profit for all parties involved.<\/span><\/p><h2><strong>How performance-based marketing is related to other types of marketing<\/strong><\/h2><h3><span style=\"font-weight: 400;\">Performance marketing vs\u00a0 digital marketing<\/span><\/h3><h3><span style=\"font-weight: 400;\">Performance marketing vs. brand marketing<\/span><\/h3><h3><span style=\"font-weight: 400;\">Performance marketing vs. growth marketing<\/span><\/h3><p><span style=\"font-weight: 400;\">While all performance marketing falls within the category of digital marketing, not all digital marketing or digital advertising necessarily involves performance marketing.<\/span><\/p><p><span style=\"font-weight: 400;\">While all performance marketing falls within the category of digital marketing, not all digital marketing or digital advertising necessarily involves performance marketing.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ec098c elementor-widget elementor-widget-image\" data-id=\"2ec098c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"410\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/Digital-marketing.jpg\" class=\"attachment-large size-large wp-image-24363\" alt=\"Digital marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (unsplash.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d51ad4 elementor-widget elementor-widget-text-editor\" data-id=\"9d51ad4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Digital marketing essentially involves creating marketing programs specifically for the purposes of advertising online. It\u2019s all about using the internet to connect with audiences full of people who can then go on to become your leads.<\/span><\/p><p><span style=\"font-weight: 400;\">All social media marketing, as well as email campaigns and web-based ads, count as digital marketing (or online marketing). It\u2019s a vital part of any brand marketing strategy.<\/span><\/p><p><span style=\"font-weight: 400;\">\u201cBrand marketing\u201d, in turn, is the term used to describe long-term strategies to increase brand awareness among a target audience. That brand awareness is then intended to develop into brand loyalty over time, which happens as a result of constantly communicating the brand\u2019s core identity, values, and beliefs to potential customers.<\/span><\/p><p><span style=\"font-weight: 400;\">As we\u2019ve covered, performance marketing is a type of digital marketing. It also often involves some degree of brand marketing.<\/span><\/p><h2><strong><a id=\"how-does-it-work\"><\/a>How does it work?<\/strong><\/h2><p><span style=\"font-weight: 400;\">The basis of performance marketing is quite simple. It\u2019s based around a <\/span><a href=\"https:\/\/affise.com\/blog\/benefits-of-ecommerce-partnerships\/\"><span style=\"font-weight: 400;\">business partnership <\/span><\/a><span style=\"font-weight: 400;\">between advertisers (merchants, retailers, clients) and publishers (marketing agencies, affiliates) that\u2019s mutually beneficial to both parties involved.<\/span><\/p><p><span style=\"font-weight: 400;\">Advertisers pay publishers every time a specific action, that was agreed upon in advance, occurs. For example, an advertiser might suggest payment for every click an advertisement created by a publisher receives.<\/span><\/p><p><span style=\"font-weight: 400;\">The publishers put in the work to create the advertisements themselves. However, they can\u2019t do this alone; advertisers have to supply the material that\u2019s being marketed.<\/span><\/p><p><span style=\"font-weight: 400;\">In other words, publishers and marketers rely on <\/span><a href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-reach-where-brands-and-agencies-partner-up\/\"><span style=\"font-weight: 400;\">their partnership<\/span><\/a><span style=\"font-weight: 400;\"> to make the process work.<\/span><\/p><h2><strong><a id=\"performance-marketing-channels\"><\/a>The top performance marketing channels you can use<\/strong><\/h2><p><span style=\"font-weight: 400;\">There are five key performance marketing channels. Each one comes with its own advantages, which is why most performance marketing campaigns tend to use at least two, if not all.<\/span><\/p><p><span style=\"font-weight: 400;\">We\u2019re going to take a closer look at all five of them so you can understand their benefits.<\/span><\/p><h3><strong>Social media marketing<\/strong><\/h3><p><span style=\"font-weight: 400;\">Any kind of marketing plan that involves creating content for social media platforms\u2014including TikTok, LinkedIn, Instagram, and other sites\u2014is considered social media marketing.<\/span><\/p><p><span style=\"font-weight: 400;\">In most cases, social media marketing involves putting content out onto multiple platforms at once. The most popular one to generate content for is generally Facebook, with Instagram and YouTube following behind:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a82b8f elementor-widget elementor-widget-image\" data-id=\"3a82b8f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"315\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/06\/Social-media-marketing.png\" class=\"attachment-large size-large wp-image-23857\" alt=\"Social media marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (hubspot.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d6b526 elementor-widget elementor-widget-text-editor\" data-id=\"7d6b526\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It\u2019s generally a good idea to incorporate this type of advertising into your performance marketing plans. That\u2019s because many prospective customers access those sites using both mobile apps and desktop devices, meaning you\u2019ll give your publishers\u2019 content a greater amount of exposure.<\/span><\/p><p><span style=\"font-weight: 400;\">You can also massively increase your social media content\u2019s reach by incorporating <\/span><a href=\"https:\/\/affise.com\/blog\/swipe-is-the-new-click-at-the-intersection-of-influencer-and-affiliate-marketing\/\"><span style=\"font-weight: 400;\">influencer marketing<\/span><\/a><span style=\"font-weight: 400;\"> into your social media strategy.<\/span><\/p><p><span style=\"font-weight: 400;\">The most common social media marketing metrics include likes, comments, clicks, shares, and sales.<\/span><\/p><h3><strong>Native advertising<\/strong><\/h3><p><span style=\"font-weight: 400;\">As the name suggests, native advertising is meant to blend in organically with the medium on which it\u2019s published, as though it\u2019s \u201cnative\u201d to that medium.<\/span><\/p><p><span style=\"font-weight: 400;\">To put it simply, native advertising is designed not to look like an ad. It\u2019s the exact opposite of display advertising.<\/span><\/p><p><span style=\"font-weight: 400;\">Unlike display ads, native ads don\u2019t come with banners or pop-ups, nor do they generally contain eye-catching images full of promotional content. Instead, native ads are designed to be contextually relevant to the content they\u2019re incorporated into.<\/span><\/p><p><span style=\"font-weight: 400;\">Native advertising usually uses two specific payment models. These are CPM (pay per impression) and CPC (pay per click).<\/span><\/p><h3><strong>Sponsored content<\/strong><\/h3><p><span style=\"font-weight: 400;\">This subtype of performance marketing involves creating content that has the specific aim of promoting a brand or product. In exchange, that brand offers compensation.<\/span><\/p><p><span style=\"font-weight: 400;\">Sponsored content generally has to include a disclaimer somewhere letting viewers know that it\u2019s sponsored, or paid, in some way.<\/span><\/p><p><span style=\"font-weight: 400;\">Influencer posts are an increasingly common example of sponsored content marketing:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3744c02 elementor-widget elementor-widget-image\" data-id=\"3744c02\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"380\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/06\/Sponsored-content.png\" class=\"attachment-large size-large wp-image-23851\" alt=\"Sponsored content\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (statista.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-103e784 elementor-widget elementor-widget-text-editor\" data-id=\"103e784\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This type of performance marketing is a great way to reach the loyal followers of influencers. That includes both influencers who regularly engage with the type of products your brand sells (for example, lipstick brands might partner with makeup tutorial artists), and influencers who have a large reach but ultimately little to do with your brand.<\/span><\/p><p><span style=\"font-weight: 400;\">The aim of putting out sponsored content is to show prospective customers that current users of your products are happy enough with them to recommend them publicly. This creates a sense of trust and familiarity that helps drive conversions.<\/span><\/p><h3><strong>Affiliate marketing<\/strong><\/h3><p><span style=\"font-weight: 400;\">The term \u201c<\/span><a href=\"https:\/\/affise.com\/blog\/affiliate-program-management\/\"><span style=\"font-weight: 400;\">affiliate marketing<\/span><\/a><span style=\"font-weight: 400;\">\u201d describes a type of performance marketing that\u2019s based on a promotion model which involves advertisers advertising your product on their websites in exchange for a commission. Its purpose is to give those advertisers\u2019 content exposure to new audiences, and potential leads.<\/span><\/p><p><span style=\"font-weight: 400;\">Users of affiliate marketing strategies might also opt to set up or join <\/span><a href=\"https:\/\/affise.com\/blog\/9-common-questions-about-affiliate-networks\/\"><span style=\"font-weight: 400;\">affiliate networks<\/span><\/a><span style=\"font-weight: 400;\">. These are specifically designed to make it easy for advertisers to put their content into many different places, so they can reach the largest possible audiences.<\/span><\/p><p><span style=\"font-weight: 400;\">This type of performance marketing also often involves partnering with review and\/or incentive websites that then put out content to make the brand in question look good.<\/span><\/p><h3><strong>Search engine marketing (SEM)<\/strong><\/h3><p><span style=\"font-weight: 400;\">Search engine marketing, or SEM for short, is also often called pay-per-click (PPC) or paid search advertising.<\/span><\/p><p><span style=\"font-weight: 400;\">It works by having advertisers bid on keywords, then pay for the clicks their keyword-optimized ads get on top search engines. Usually, that means <\/span><a href=\"https:\/\/affise.com\/blog\/category\/updates\/new-data-source-in-affise-bi-google-ads\/\"><span style=\"font-weight: 400;\">Google Ads<\/span><\/a><span style=\"font-weight: 400;\">, though Yahoo and Bing are also used:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb4088f elementor-widget elementor-widget-image\" data-id=\"fb4088f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1500\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/06\/Search-Engine.png\" class=\"attachment-large size-large wp-image-23854\" alt=\"Search Engine\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (reliablesoft.net)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-302f400 elementor-widget elementor-widget-text-editor\" data-id=\"302f400\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The ads in question often use a mix of sponsored and native ad content. Of course, the more clicks they\u2019re able to get, the higher the advertiser\u2019s <\/span><a href=\"https:\/\/affise.com\/blog\/how-to-keep-affiliates-engaged-to-maximize-roi\/\"><span style=\"font-weight: 400;\">return on investment (ROI)<\/span><\/a><span style=\"font-weight: 400;\"> on the money they put into bidding on the keywords in the first place.<\/span><\/p><p><span style=\"font-weight: 400;\">Choosing the right keywords is a vital part of a good SEM strategy. Generally speaking, it\u2019s important to research keywords thoroughly before committing to any particular one.<\/span><\/p><p><span style=\"font-weight: 400;\">One of the ultimate goals of SEM is to promote brand awareness through search engines. Unpaid SEM can be achieved through SEO (search engine optimization), and it complements paid SEM by drawing in more viewers using keywords.\u00a0<\/span><\/p><h2><strong><a id=\"performance-marketing-benefits\"><\/a>How can performance marketing benefit you?<\/strong><\/h2><p><span style=\"font-weight: 400;\">There are many benefits of performance marketing to consider. Firstly, it increases your reach, meaning your brand gets exposed to more people. That has the potential to drive your lead generation, which leads to an improvement in your conversion rates.<\/span><\/p><p><span style=\"font-weight: 400;\">Performance marketing is also a great way for ecommerce businesses and startups in particular to build up <\/span><a href=\"https:\/\/affise.com\/blog\/benefits-of-ecommerce-partnerships\/\"><span style=\"font-weight: 400;\">marketing partnerships<\/span><\/a><span style=\"font-weight: 400;\"> that can lead to more future benefits.<\/span><\/p><p><span style=\"font-weight: 400;\">When your performance marketing partners deliver your desired results (usually, those include \u2018increased website traffic), it\u2019s easy to fulfill all kinds of other business goals as well. For example, it\u2019s easier to lower your CPA (cost per acquisition) when that cost is handled largely by your performance marketing partners.<\/span><\/p><h2><strong><a id=\"how-to-start-performance-marketing\"><\/a>How to get started on performance marketing<\/strong><\/h2><p><span style=\"font-weight: 400;\">Getting started with performance marketing doesn\u2019t have to be a complicated process. All you\u2019ve got to do is make sure you follow all of the steps and tips listed below, and you\u2019ll be well on your way.<\/span><\/p><h3><strong>Set your goals<\/strong><\/h3><p><span style=\"font-weight: 400;\">The first, and potentially most important, thing you have to do is <\/span><a href=\"https:\/\/affise.com\/blog\/how-to-set-kpis-to-track-affiliate-program\/\"><span style=\"font-weight: 400;\">set your KPIs<\/span><\/a><span style=\"font-weight: 400;\">. This gives you clear goals to work towards, which ensures you\u2019ll know exactly when you\u2019ve achieved those goals.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3add799 elementor-widget elementor-widget-image\" data-id=\"3add799\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"750\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/06\/Set-your-goals.png\" class=\"attachment-large size-large wp-image-23855\" alt=\"Set your goals\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (pexels.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-812c83c elementor-widget elementor-widget-text-editor\" data-id=\"812c83c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The clearer your goals and criteria for success are, the easier it\u2019ll be to conclusively say you\u2019ve achieved them. Also, you\u2019ll be able to pinpoint precisely where you\u2019re exceeding your goals, where you\u2019re meeting them dead-on, and where you\u2019ve got to put in a little extra work to match up to what you\u2019d hoped to achieve.<\/span><\/p><p><span style=\"font-weight: 400;\">In short, setting your goals and choosing your KPIs is an exercise in effective, efficient planning.<\/span><\/p><h3><strong>Set your targets<\/strong><\/h3><p><span style=\"font-weight: 400;\">Your targets should align with your goals, only, you should have significantly more targets than goals.<\/span><\/p><p><span style=\"font-weight: 400;\">Targets should answer questions of where you want to be, by when, and how much wiggle room those goals come with.<\/span><\/p><p><span style=\"font-weight: 400;\">Setting good targets means you get to avoid being part of the group that \u201cpicks a number that feels right\u201d when the time comes to assign numerical values to your goals.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-438d52c elementor-widget elementor-widget-image\" data-id=\"438d52c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/06\/Set-your-targets.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-23856\" alt=\"Set your targets\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (databox.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa2d199 elementor-widget elementor-widget-text-editor\" data-id=\"fa2d199\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Instead, your targets will be based on data, either of the historical or previous-month kind. That means you\u2019ll have realistic expectations that are informed by both your goals, and the data that turns those goals into reality.<\/span><\/p><h3><strong>Establish roles and structure<\/strong><\/h3><p><span style=\"font-weight: 400;\">This is another crucial step in the planning stage. You need to know who\u2019s doing what, or in other words, what role every member of the team is going to be occupying. You also need to know what the structure of your performance marketing strategy is going to be.<\/span><\/p><h3><strong>The importance of a well-established structure really can\u2019t be stated enough.<\/strong><\/h3><p><span style=\"font-weight: 400;\">To put it into perspective, consider the following question: If you don\u2019t know how things are running, how can you be sure that they\u2019re running well? The answer is simple; you can\u2019t.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">So, to ensure that everything is progressing seamlessly, make sure you have a clear structure that everyone involved in the process can refer to at any time for clarification.<\/span><\/p><h3><strong>Select your channels<\/strong><\/h3><p><span style=\"font-weight: 400;\">We\u2019ve covered five types of channels, and we\u2019ve seen how each of them can be helpful to a strong performance <\/span><a href=\"https:\/\/affise.com\/blog\/partner-marketing-guide\/\"><span style=\"font-weight: 400;\">marketing strategy<\/span><\/a><span style=\"font-weight: 400;\">. This step involves using that knowledge to your advantage.<\/span><\/p><p><span style=\"font-weight: 400;\">Which channels seem promising to you, for your business? Which ones don\u2019t look like they\u2019d be much help to you?<\/span><\/p><p><span style=\"font-weight: 400;\">Make sure you\u2019ve taken the time to answer both of these questions, so you know exactly which channels you\u2019ll be aiming for, and what your own specific type of performance marketing will look like.<\/span><\/p><h3><strong>Launch the campaign<\/strong><\/h3><p><span style=\"font-weight: 400;\">Everything needs to start somewhere, and this is that place for you. In this step, you\u2019ll be getting things started, ensuring everyone knows what the goals and targets are as you do so.<\/span><\/p><p><span style=\"font-weight: 400;\">An important tip to keep in mind as you do launch your campaign is this: Track everything. At worst, you\u2019ll end up with extra data you can discard later, when you\u2019re sure you won\u2019t need it. At best, you\u2019ll be able to pinpoint exactly where problems began to crop up, making it much easier to figure out why.<\/span><\/p><h3><strong>Evaluate and optimize<\/strong><\/h3><p><span style=\"font-weight: 400;\">You\u2019ve got to keep a constant eye on your progress. Letting things run on their own is no way to manage a performance marketing plan.<\/span><\/p><p><span style=\"font-weight: 400;\">Actively managing the process means watching closely to figure out exactly what\u2019s working, and how to fix it when it isn\u2019t working. Only by monitoring the process can you consistently and accurately evaluate its success.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-899f7b2 elementor-widget elementor-widget-image\" data-id=\"899f7b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/pexels-tranmautritam-326501-scaled.jpg\" class=\"attachment-large size-large wp-image-16621\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (pexels.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eeae11b elementor-widget elementor-widget-text-editor\" data-id=\"eeae11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Another key part of evaluation is optimization.<\/span><\/p><p><span style=\"font-weight: 400;\">When you always keep an eye on things, it becomes easy to figure out when your guidelines aren\u2019t serving their intended purpose anymore.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, you might be getting more clicks than you\u2019d anticipated. That means you need to optimize your targets anew, so they make sense for the actual reality of the situation.<\/span><\/p><h2><strong><a id=\"performance-marketing-top-tips\"><\/a>Top 6 performance marketing strategies<\/strong><\/h2><p><span style=\"font-weight: 400;\">Making performance marketing work for you is easy with these six top tips. You can improve all of your performance marketing strategies by following them, so let\u2019s dive in and look at each of them in turn.<\/span><\/p><h3><strong>1 \u2013 Choose traffic sources wisely<\/strong><\/h3><p><span style=\"font-weight: 400;\">Not all traffic sources are created equal. Some are more reputable than others, and all impact the impression of your brand that your audience is left with.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, if you\u2019re advertising on a sketchy website that also contains ads trying to fish for viewers\u2019 credit card details, you\u2019ll accidentally create an association in your customers\u2019 mind between your brand and those phishing scams.<\/span><\/p><p><span style=\"font-weight: 400;\">That lowers trust in your brand, which is something you should avoid at all costs.<\/span><\/p><p><span style=\"font-weight: 400;\">By choosing your traffic sources carefully, you can ensure that you create a positive impression of your brand. You can also avoid losing out on valuable prospective customers. Additionally, you get to ensure that your investments are worth every penny, since reputable sites are great at driving traffic to your site.<\/span><\/p><p><span style=\"font-weight: 400;\">To that end, it\u2019s also a good idea to look at <\/span><a href=\"https:\/\/affise.com\/reach\/\"><span style=\"font-weight: 400;\">partnership management tools<\/span><\/a><span style=\"font-weight: 400;\"> that can help you connect with reliable partners \u2013 but we\u2019ll get into those shortly.<\/span><\/p><h3><strong>2 \u2013 Run A\/B tests<\/strong><\/h3><p><span style=\"font-weight: 400;\">A\/B tests are a type of test that\u2019s run with the aim of evaluating the user experience. They\u2019re also called \u2018split-run tests\u2019 because of the way they work, which is by splitting testers up into two groups and having those groups evaluate different versions of the same element.<\/span><\/p><p><span style=\"font-weight: 400;\">That\u2019s a pretty technical definition, so let\u2019s look at an example. We\u2019ll say that one of your specific goals is to get more clicks on your Facebook ads \u2013 and that to do so, you\u2019ve created two versions of the same ad. One uses mostly green colors, the other favors grey.<\/span><\/p><p><span style=\"font-weight: 400;\">Your A\/B tests would then involve getting two groups together to test those ads. The A testers would only be exposed to the green version, while the B group would get paired with the gray one.<\/span><\/p><p><span style=\"font-weight: 400;\">This way, you can measure the efficiency of your solutions on a case-by-case basis to find the perfect ones.<\/span><\/p><h3><strong>3 \u2013 Work with reliable partners<\/strong><\/h3><p><span style=\"font-weight: 400;\">Unfortunately, an attractive arrangement like \u201cpay only for your desired results\u201d is one that\u2019s ripe for exploitation by businesses with bad intentions. These kinds of marketing firms would lure partners in with promises of results, and then achieve those results with unsustainable methods and black-hat tactics.<\/span><\/p><p><span style=\"font-weight: 400;\">You can avoid dealing with non-credible agencies by using services that partner you with suitable companies, like Affise does. Affise\u2019s focus on <\/span><a href=\"https:\/\/affise.com\/blog\/affiliate-fraud-prevention-in-affise\/\"><span style=\"font-weight: 400;\">preventing marketing fraud<\/span><\/a><span style=\"font-weight: 400;\"> makes it an ideal partner to help you filter out the bad apples and concentrate on the good, credible ones.\u00a0<\/span><\/p><h3><strong>4 \u2013 Create good landing pages<\/strong><\/h3><p><span style=\"font-weight: 400;\">All the site traffic in the world can\u2019t guarantee new conversions if your landing pages aren\u2019t attractive, or if you don\u2019t have enough of them.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ad151f elementor-widget elementor-widget-image\" data-id=\"9ad151f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/landing_page_statistics_3.jpg\" class=\"attachment-large size-large wp-image-16625\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (cience.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b94a16 elementor-widget elementor-widget-text-editor\" data-id=\"7b94a16\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With high-quality landing pages at your disposal, you\u2019ll convert more of your website visitors into paying customers. That means that the value of every site visitor goes up, which in turn makes every bit of effort put in by your performance marketing partners worth more.<\/span><\/p><h3><strong>5 \u2013 Make data-driven decisions<\/strong><\/h3><p><span style=\"font-weight: 400;\">You should be using <\/span><a href=\"https:\/\/affise.com\/blog\/how-statistics-analysis-grow-affiliate-business\/\"><span style=\"font-weight: 400;\">statistics<\/span><\/a><span style=\"font-weight: 400;\"> to optimize the way your business runs. That includes using them to optimize your approach to, and implementation of, performance marketing.<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s easy to generate statistics when you\u2019ve got a wealth of data available to you. That\u2019s exactly what performance marketing can bring. From the moment your partner marketing strategies are implemented, they start to generate data that you can then use to create statistics.<\/span><\/p><p><span style=\"font-weight: 400;\">With more data available to you, it\u2019ll also become easier to figure out which of your channels is the most profitable. That means it becomes easier to optimize your whole marketing strategy thanks to the performance of your performance marketing.<\/span><\/p><p><span style=\"font-weight: 400;\">The more data you track, the greater the extent to which you can do this.<\/span><\/p><p><a href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-bi-integrates-with-appsflyer-pull-api\/\"><span style=\"font-weight: 400;\">Affise BI<\/span><\/a><span style=\"font-weight: 400;\"> helps you manage that unstructured data from each of your marketing channels, making it easier to track and analyze all of it.<\/span><\/p><p><span style=\"font-weight: 400;\">Data is immensely valuable. It can save you money, increase your profits, and much more:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34c59d1 elementor-widget elementor-widget-image\" data-id=\"34c59d1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/6-1.png\" class=\"attachment-large size-large wp-image-16623\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (financesonline.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33cd661 elementor-widget elementor-widget-text-editor\" data-id=\"33cd661\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">That\u2019s why it\u2019s important to track as much data as you can in real-time. More than you need is never too much!<\/span><\/p>\n<h2 style=\"text-align: left;\"><strong>Key features of a performance marketing software<\/strong><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">campaign creation, planning, management, reporting, and evaluation tools;&nbsp;<\/span><a href=\"https:\/\/affise.com\/blog\/automate-or-fall-behind-9-must-have-features-of-marketing-automation-tools\/\" target=\"_blank\">marketing automation tools<\/a><span style=\"font-weight: 400;\">; user management tools; and email automation tools. Fortunately, Affise has all of these tools and more!<\/span><\/p>\n<h3 style=\"text-align: left;\"><strong>Automation and Partnership Management<\/strong><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Affise enables marketers to automate repetitive tasks such as partner communication, opening offers to publishers, and invoice generation, among other things. Deeplinks, traffic back, cross-postback URLs, and other AI-powered features can also help to increase revenue significantly.<\/span><\/p>\n<h3 style=\"text-align: left;\"><strong>Billing and accounting opportunities<\/strong><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Affise enables users to automatically generate invoices, simplify payouts to partners, and manage other financial aspects of partnerships. Users can also select from a range payment methods and currencies, providing scope for both national and international partner marketing campaigns.<\/span><\/p>\n<h3 style=\"text-align: left;\"><strong>CPAPI<\/strong><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Because Affise&#8217;s API integration is established between offer sources and your system, offers are transferred without delay. CPAPI accesses raw data and imports it in accordance with the rules of the receiving system.<\/span><\/p>\n<h3 style=\"text-align: left;\"><strong>Customizable Reports<\/strong><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Easily customize, categorize, and share reports with colleagues, stakeholders, or investors. Powerful reporting tools allow users to collate any required data \u2013 all in one place &#8211; and across their chosen time period.<\/span><\/p>\n<h3 style=\"text-align: left;\"><strong>Fraud Prevention Components<\/strong><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Affise provides click-level fraud prevention and utilizes third-party fraud prevention tools to protect your partner marketing campaign from fraudulent activities.&nbsp;<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Since joining forces with 24metrics, the authors of Fraudshield \u2013 an industry-leading fraud detection algorithm \u2013 Affise has upped its capability to recognize and block fraud by assessing IP addresses, CR rates, conversion times, and other relevant metrics.<\/span><\/p>\n<h3 style=\"text-align: left;\"><strong>Multichannel Analytics and Smart Dashboards<\/strong><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">With Affise&#8217;s Analytics and Business intelligence tools, users can analyze and monitor metrics across multiple channels, finding areas for growth and forecasting risks.&nbsp;<\/span><\/p>\n<h3 style=\"text-align: left;\"><strong>Tracking and Attribution<\/strong><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Manage varying levels of traffic reasonably by being aware of its details, launch profitable campaigns through proper performance attributions, and tackle technological problems with reliable solutions.&nbsp;<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">By offering dependable tracking and attribution tools for the &#8216;cookieless era&#8217;, Affise provides C2S and S2S tracking, probalistic attribution, direct tracking, server parallel tracking and a range of other essential functions ideal for performance marketing campaigns.<\/span><\/p>\n<h2 style=\"text-align: left;\"><strong><a id=\"start-with-Affise\"><\/a>Get started on performance marketing with Affise<\/strong><\/h2>\n<p style=\"text-align: left;\"><a href=\"https:\/\/affise.com\/\"><span style=\"font-weight: 400;\">Affise<\/span><\/a><span style=\"font-weight: 400;\"> is designed to make your partnership management as simple, successful, and easy as possible.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">It helps you find partners through <\/span><a href=\"https:\/\/affise.com\/reach\/\"><span style=\"font-weight: 400;\">Affise Reach<\/span><\/a><span style=\"font-weight: 400;\">. Once you\u2019ve got your partners locked in, Affise\u2019s other functionalities support your performance marketing manager throughout the processes of campaign automation, generating in-depth analytics, tracking, and many others.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">With Affise\u2019s <\/span><a href=\"https:\/\/affise.com\/cpapi\/\"><span style=\"font-weight: 400;\">CPAPI<\/span><\/a><span style=\"font-weight: 400;\"> tool, you can also easily connect sources of offers with recipient systems. The platform also makes it easy to pull all your offers into a unified tracking platform for simple and effective management.<\/span><\/p>\n<h2 style=\"text-align: left;\"><strong>Conclusion<\/strong><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Making room in your marketing budget for a bit of performance marketing is always going to be worth your while. Put simply, that\u2019s because it\u2019s a sure-fire way to increase your website traffic, incoming leads, click through rates (CTR), conversions, and sales.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Whatever your intended result or desired action, performance marketing can help you make it happen.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">All you need to know is which marketing platforms you want to dedicate to performance-based strategies, and which marketing companies or marketers you want to partner with to make those strategies happen.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">As far as marketing partnerships go, you\u2019ll want to make sure you\u2019re working with legitimate, capable partners. That\u2019s why it\u2019s a good idea to use a <\/span><a href=\"https:\/\/affise.com\/\"><span style=\"font-weight: 400;\">partnership marketing platform<\/span><\/a><span style=\"font-weight: 400;\"> like Affise, which makes it a simple matter to manage your partnerships effectively. There\u2019s little to lose and much to gain when it comes to performance marketing strategies.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A good marketing strategy can mean the difference between success and failure in the world of business. This is doubly true when it comes to ecommerce businesses, which live and die by the number of visitors their sites draw in. Worthwhile marketing efforts will boost site traffic and provide these businesses with plenty of prospective [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":16466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[167,51],"tags":[212,92,211],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Performance Marketing: Core Concepts &amp; Key Strategies<\/title>\n<meta name=\"description\" content=\"Learn the definition, core concepts, and strategies behind performance marketing. Discover how it drives results and ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/performance-marketing-definition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grasping Performance Marketing Definition and 6 Pro Tips to Success\" \/>\n<meta property=\"og:description\" content=\"Performance marketing is a kind of digital marketing that is big on partnerships. 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