{"id":16478,"date":"2021-11-16T17:42:25","date_gmt":"2021-11-16T14:42:25","guid":{"rendered":"https:\/\/affise.com\/?p=16478"},"modified":"2025-01-11T18:44:11","modified_gmt":"2025-01-11T15:44:11","slug":"outsourced-affiliate-program-management-global","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/outsourced-affiliate-program-management-global\/","title":{"rendered":"How to Utilize Outsourced Affiliate Program Management"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16478\" class=\"elementor elementor-16478\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bdc65fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bdc65fd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-77e2ed5\" data-id=\"77e2ed5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c1f5d2 elementor-widget elementor-widget-text-editor\" data-id=\"5c1f5d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Running a business, <\/span><span style=\"font-weight: 400;\">ecommerce<\/span><span style=\"font-weight: 400;\"> or otherwise, is sometimes hard and time-consuming. It\u2019s easy to get bogged down with tasks you didn\u2019t think you\u2019d be spending your life wading through.<\/span><\/p><p><span style=\"font-weight: 400;\">This is why <\/span><span style=\"font-weight: 400;\">outsourcing<\/span><span style=\"font-weight: 400;\"> exists, and <\/span><a href=\"https:\/\/affise.com\/blog\/myths-moving-affiliate-program-to-saas\/\"><span style=\"font-weight: 400;\">platform migration<\/span><\/a><span style=\"font-weight: 400;\"> to an <a href=\"https:\/\/affise.com\/blog\/find-affiliate-programs\/\">affiliate program<\/a> management solution is not as hard as some think. You will benefit more than you may think, too. And it won\u2019t necessarily cost a fortune.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78f912e elementor-widget elementor-widget-html\" data-id=\"78f912e\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\n    .blog-intro .blog-intro__title_center {\n        top: 30%;\n    }\n<\/style>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c00b81 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c00b81\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6677abf\" data-id=\"6677abf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08682a6 elementor-widget elementor-widget-image\" data-id=\"08682a6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1020\" height=\"700\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/1.png\" class=\"attachment-large size-large wp-image-16483\" alt=\"Affiliate Marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (financesonline.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6eee528 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6eee528\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0a10fc\" data-id=\"f0a10fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a754b87 elementor-widget elementor-widget-text-editor\" data-id=\"a754b87\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Affiliate, or partner, marketing would seem to be <\/span><span style=\"font-weight: 400;\">outsourcing<\/span><span style=\"font-weight: 400;\"> in practice. You get <\/span><a href=\"https:\/\/affise.com\/\"><span style=\"font-weight: 400;\">partners<\/span><\/a><span style=\"font-weight: 400;\"> to publicize your product so you don\u2019t have to, which frees you up to do the things you need to do.<\/span><\/p><p><span style=\"font-weight: 400;\">However, things aren\u2019t as simple as that. What you need to bear in mind is that marketing via <\/span><span style=\"font-weight: 400;\">affiliate partners<\/span><span style=\"font-weight: 400;\"> needs active management, just like <\/span><span style=\"font-weight: 400;\">landing page<\/span><span style=\"font-weight: 400;\"> design does, or like the script for a salesperson <\/span><span style=\"font-weight: 400;\">making outbound calls<\/span><span style=\"font-weight: 400;\"> does. Otherwise stagnation can set in.<\/span><\/p><p><span style=\"font-weight: 400;\">But do you want to do this management? Yes? Great, go to it, if you have the time.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019d rather hand this to somebody in <\/span><span style=\"font-weight: 400;\">management services<\/span><span style=\"font-weight: 400;\">, with the expertise and resources to do a better job than you could ever do, then read on.<\/span><\/p><h2><span style=\"font-weight: 400;\">What are Partner Marketing Programs?<\/span><\/h2><p><span style=\"font-weight: 400;\">Simply put, partner or <\/span><span style=\"font-weight: 400;\"><a href=\"\/blog\/affiliate-marketing\/\">affiliate marketing<\/a> programs<\/span><span style=\"font-weight: 400;\"> are a form of <\/span><span style=\"font-weight: 400;\">digital marketing<\/span><span style=\"font-weight: 400;\"> where your products and services are promoted via <\/span><a href=\"https:\/\/affise.com\/reach\/\"><span style=\"font-weight: 400;\">external partners<\/span><\/a><span style=\"font-weight: 400;\">. In this case, these partners are known as publishers. They promote your enterprise to their audience in return for commission on sales.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0276682 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0276682\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e84358\" data-id=\"3e84358\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd8bc78 elementor-widget elementor-widget-image\" data-id=\"fd8bc78\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/2-1.png\" class=\"attachment-large size-large wp-image-16484\" alt=\"Digital Marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e2334cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e2334cd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf744fd\" data-id=\"bf744fd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0223a6b elementor-widget elementor-widget-text-editor\" data-id=\"0223a6b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Publishers will be mindful of a number of key determinants of traction, like <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\">. Different <\/span><span style=\"font-weight: 400;\">types of affiliates<\/span><span style=\"font-weight: 400;\"> use different techniques, but primarily, promotion, often by <\/span><span style=\"font-weight: 400;\">influencers<\/span><span style=\"font-weight: 400;\">, takes the form of <\/span><span style=\"font-weight: 400;\">online marketing<\/span><span style=\"font-weight: 400;\"> via email, <\/span><span style=\"font-weight: 400;\">social media,<\/span><span style=\"font-weight: 400;\"> or other partner or <\/span><span style=\"font-weight: 400;\">affiliate <\/span><span style=\"font-weight: 400;\">marketing channels<\/span><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">So, quite a basic idea. Basic, and popular. <\/span><a href=\"https:\/\/findstack.com\/resources\/affiliate-marketing-statistics\"><span style=\"font-weight: 400;\">It is estimated<\/span><\/a><span style=\"font-weight: 400;\"> that the global <a href=\"https:\/\/affise.com\/blog\/partner-marketing-guide\/\">partner marketing<\/a> program industry is now worth $12 billion.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This is unsurprising. There are lots of reasons why one might want to use partner marketing programs rather than using an <\/span><span style=\"font-weight: 400;\">in-house<\/span> <span style=\"font-weight: 400;\">marketing manager<\/span><span style=\"font-weight: 400;\">, not least because when good things are said about your products or services by those who don\u2019t appear to be part of your organization, this is the kind of\u00a0<\/span><a href=\"https:\/\/affise.com\/blog\/how-to-become-an-affiliate-marketer\/\" target=\"_blank\" rel=\"noopener\">marketing partnership<\/a><span style=\"font-weight: 400;\">\u00a0that will benefit your business hugely.<\/span><\/p><p><span style=\"font-weight: 400;\">The trouble with using those who aren\u2019t directly employed by you, is that you don\u2019t have such control over what they say. This is why active management has to be engaged. This way, you can keep an eye on things more closely.<\/span><\/p><p><span style=\"font-weight: 400;\">You need also to keep one\u2019s affiliates in the conversation concerning new products or services, or aspects of your output that you would especially like prioritized. It might be the case, for instance, that you want to <\/span><a href=\"https:\/\/www.brightpearl.com\/ecommerce-guides\/5-tips-to-boost-ebay-and-online-marketplace-sales\"><span style=\"font-weight: 400;\">improve sales on eBay<\/span><\/a><span style=\"font-weight: 400;\">. Your publishers will need to be told this.<\/span><\/p><p><span style=\"font-weight: 400;\">Other ingredients of <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/affise.com\/blog\/affiliate-program-management\/\">affiliate program management<\/a><\/span><span style=\"font-weight: 400;\"> include developing a <\/span><a href=\"https:\/\/smenews.digital\/7-key-marketing-strategies-designed-for-small-businesses\/\"><span style=\"font-weight: 400;\">small business <\/span><span style=\"font-weight: 400;\">marketing strategy<\/span><\/a><span style=\"font-weight: 400;\">. You will also want to pay attention to constructing effective <\/span><span style=\"font-weight: 400;\">affiliate networks<\/span><span style=\"font-weight: 400;\">. You\u2019ll need to keep tabs on payments and performance. Finally, you\u2019ll need to conduct ongoing data analysis to keep your operation\u2019s promotional performance sharp and responsive.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This can all take time and effort. You, on the other hand, don\u2019t have unlimited amounts of either. This is why marketing <\/span><span style=\"font-weight: 400;\">partnership<\/span><span style=\"font-weight: 400;\"> management is often <\/span><span style=\"font-weight: 400;\">outsourced<\/span><span style=\"font-weight: 400;\">.\u00a0\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Benefits of <\/span><span style=\"font-weight: 400;\">Outsourcing<\/span><\/h2><h3><strong>Expertise<\/strong><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d8b277 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d8b277\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f154b8\" data-id=\"3f154b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b55827 elementor-widget elementor-widget-image\" data-id=\"4b55827\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"635\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/3-1.png\" class=\"attachment-large size-large wp-image-16485\" alt=\"Expertise\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-88baae1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"88baae1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-07f8bfb\" data-id=\"07f8bfb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-319e037 elementor-widget elementor-widget-text-editor\" data-id=\"319e037\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You can\u2019t be the best at everything. Recognizing this key truth will free you to concentrate on what you <\/span><i><span style=\"font-weight: 400;\">are<\/span><\/i><span style=\"font-weight: 400;\"> the best at. When you use tools like Affise Reach, you get the benefit of wisdom amassed in the field so that you are instantly no longer a new starter, ripe for the picking by a competitor.<\/span><\/p><p><span style=\"font-weight: 400;\">You get to exploit extensive lists of contacts. <\/span><span style=\"font-weight: 400;\">Good affiliate<\/span><span style=\"font-weight: 400;\"> managers will pair your operation with the most appropriate affiliates who will be able to establish a <\/span><a href=\"https:\/\/www.bplans.com\/start-a-business\/marketing\/online-presence\/engage-with-customers\/\"><span style=\"font-weight: 400;\">relationship funnel<\/span><\/a><span style=\"font-weight: 400;\"> with your customer. Targeted matches are so much more effective than blanket promotion. Your business will benefit from the <\/span><span style=\"font-weight: 400;\">activation<\/span><span style=\"font-weight: 400;\"> of this kind of thoughtful pairing.<\/span><\/p><h3><strong>Data Analysis for Strategy Optimization<\/strong><\/h3><p><span style=\"font-weight: 400;\">This is a key and often overlooked area. Using a tool like Affise BI, affiliate managers can routinely attend to a host of different data channels regarding sales and customer churn, and can propose tactical tweaking or wholesale <\/span><span style=\"font-weight: 400;\">marketing campaign<\/span><span style=\"font-weight: 400;\"> change where required. They will have the sector <\/span><span style=\"font-weight: 400;\">know-how<\/span><span style=\"font-weight: 400;\"> to propose new <\/span><span style=\"font-weight: 400;\">target audiences<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52e6966 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52e6966\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7015c67\" data-id=\"7015c67\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d057e5e elementor-widget elementor-widget-image\" data-id=\"d057e5e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"955\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/4-1.png\" class=\"attachment-large size-large wp-image-16486\" alt=\"CPAPI\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-948bd49 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"948bd49\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4bd2e40\" data-id=\"4bd2e40\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c6914a elementor-widget elementor-widget-text-editor\" data-id=\"8c6914a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Program management agencies<\/span><span style=\"font-weight: 400;\"> can suggest ways to enhance <\/span><a href=\"https:\/\/affise.com\/cpapi\/\"><span style=\"font-weight: 400;\">data transfer<\/span><\/a><span style=\"font-weight: 400;\">, too, perhaps via CPAPI, or may be able to assist with pointing the way should you be considering having your company undergo <\/span><span style=\"font-weight: 400;\">digital enterprise transformation<\/span><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Another aspect of data is the use of <\/span><a href=\"https:\/\/affise.com\/blog\/how-statistics-analysis-grow-affiliate-business\/\"><span style=\"font-weight: 400;\">statistics in marketing<\/span><\/a><span style=\"font-weight: 400;\">, which can be a boon in the right hands.<\/span><\/p><h3><strong>Scalability<\/strong><\/h3><p><span style=\"font-weight: 400;\">As your business grows, your online presence management (<\/span><span style=\"font-weight: 400;\">OPM<\/span><span style=\"font-weight: 400;\">) needs will change. A good <\/span><span style=\"font-weight: 400;\">OPM agency<\/span><span style=\"font-weight: 400;\"> will know that you will need your publishers to adapt to changes in tone and quantity.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">An experienced affiliate manager will <\/span><span style=\"font-weight: 400;\">know how<\/span><span style=\"font-weight: 400;\"> to effect this adaptation, keeping the <\/span><span style=\"font-weight: 400;\">right affiliate<\/span><span style=\"font-weight: 400;\"> on board and taking on <\/span><span style=\"font-weight: 400;\">new affiliates<\/span><span style=\"font-weight: 400;\"> where appropriate. Additionally, when your business\u2019 growth means that new technologies are needed, such as <\/span><a href=\"https:\/\/www.dialpad.com\/blog\/best-voip-app\/\"><span style=\"font-weight: 400;\">VoIP apps<\/span><\/a><span style=\"font-weight: 400;\">, an affiliate manager can prompt for these.<\/span><\/p><h3><strong>You Can Have a Break!<\/strong><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7701967 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7701967\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f5e1fd5\" data-id=\"f5e1fd5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ca7e7f elementor-widget elementor-widget-image\" data-id=\"7ca7e7f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/5-1.png\" class=\"attachment-large size-large wp-image-16487\" alt=\"Take A Break\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-167b68d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"167b68d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7bd55c2\" data-id=\"7bd55c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15a344f elementor-widget elementor-widget-text-editor\" data-id=\"15a344f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">By <\/span><span style=\"font-weight: 400;\">outsourcing<\/span><span style=\"font-weight: 400;\"> the management of your marketing <\/span><span style=\"font-weight: 400;\">partnerships<\/span><span style=\"font-weight: 400;\"> you can be sure that, as far as the rest of the world is concerned, it\u2019s business as usual for your operation. Even if you\u2019re asleep on the beach.<\/span><\/p><h2><strong>Who to Outsource to?<\/strong><\/h2><p><span style=\"font-weight: 400;\">There are a number of key characteristics you need to look for when choosing which agency or platform to use.<\/span><\/p><h3><strong>Experience<\/strong><\/h3><p><span style=\"font-weight: 400;\">You need both general experience and knowledge specific to your particular niche. It\u2019s a good idea to have a look at their other clients to see if the agency has a handle on the relevant <\/span><span style=\"font-weight: 400;\">verticals<\/span><span style=\"font-weight: 400;\">.<\/span><\/p><h3><strong>Reputation<\/strong><\/h3><p><span style=\"font-weight: 400;\">There should be high regard for the agency\u2019s work or for a platform\u2019s features. You may have found a nice cheap management company, but if their reputation is similarly cutprice <\/span><span style=\"font-weight: 400;\">coupon<\/span><span style=\"font-weight: 400;\"> in nature then this is not a sound direction in which to proceed. Look instead for awards and for good rankings on review websites.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">By all means look for an affiliate program outsourcing option using your favorite <\/span><span style=\"font-weight: 400;\">search engine<\/span><span style=\"font-weight: 400;\"> but, again, do consider the <\/span><span style=\"font-weight: 400;\">benefits of reviews<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">approvals<\/span><span style=\"font-weight: 400;\">.<\/span><\/p><h3><strong>Communication<\/strong><\/h3><p><span style=\"font-weight: 400;\">Marketing <\/span><a href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-reach-where-brands-and-agencies-partner-up\/\"><span style=\"font-weight: 400;\">partnerships<\/span><\/a><span style=\"font-weight: 400;\"> are mostly about communication. If you find that the agency you approach doesn\u2019t respond readily to your overtures or that a platform doesn&#8217;t offer robust communication options, then it might be a good idea to look elsewhere to see if you can find a more communicative option.<\/span><\/p><h3><strong>Strategy Direction<\/strong><\/h3><p><span style=\"font-weight: 400;\">Do they have compelling ideas about where your operation could be headed? Do these chime with yours?<\/span><\/p><h3><strong>Publisher Selection and Recruitment<\/strong><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a5dd27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a5dd27\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-879e2b8\" data-id=\"879e2b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e89993e elementor-widget elementor-widget-image\" data-id=\"e89993e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"528\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/6.png\" class=\"attachment-large size-large wp-image-16488\" alt=\"Recruitment\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447a9c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447a9c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-87e78d5\" data-id=\"87e78d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2622c5c elementor-widget elementor-widget-text-editor\" data-id=\"2622c5c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Does their <\/span><span style=\"font-weight: 400;\">current affiliate<\/span><span style=\"font-weight: 400;\"> portfolio seem to have what it takes to be able to talk about your business in the way it needs? How do they go about <\/span><span style=\"font-weight: 400;\">affiliate recruitment<\/span><span style=\"font-weight: 400;\">? Additionally, how do they deal with publishers who do inadvertent harm to a client\u2019s profile?<\/span><\/p><h3><strong>Other Areas of Knowledge<\/strong><\/h3><p><span style=\"font-weight: 400;\">A <\/span><span style=\"font-weight: 400;\">marketing agency <\/span><span style=\"font-weight: 400;\">that deals with the industry in general may have more contributions to make to your operation. They will be able to offer insights as to how a <\/span><span style=\"font-weight: 400;\">good affiliate<\/span><span style=\"font-weight: 400;\"> project will impact on your overall <\/span><a href=\"https:\/\/affise.com\/blog\/benefits-of-ecommerce-partnerships\/\"><span style=\"font-weight: 400;\">ecommerce<\/span><span style=\"font-weight: 400;\"> marketing <\/span><span style=\"font-weight: 400;\">partnerships<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A <\/span><span style=\"font-weight: 400;\">marketing team<\/span><span style=\"font-weight: 400;\"> using this kind of joined-up-thinking will help when it comes to generating consistency of message, and in applying <\/span><span style=\"font-weight: 400;\">attribution<\/span><span style=\"font-weight: 400;\"> theory in a productive way.<\/span><\/p><h2><strong>Conclusion<\/strong><\/h2><p><span style=\"font-weight: 400;\">There is much to gain and lots to lose when it comes to partner marketing. Your business can be damaged by sloppy or inaccurate publisher output. It\u2019s easy to engage the services of an expert to ensure <\/span><span style=\"font-weight: 400;\">program optimization<\/span><span style=\"font-weight: 400;\"> to get the best out of your publishers.<\/span><\/p><p><span style=\"font-weight: 400;\">The good news is that <\/span><a href=\"https:\/\/affise.com\/blog\/affiliate-program-migration-how-to-migrate-to-affise\/\"><span style=\"font-weight: 400;\">platform migration<\/span><\/a><span style=\"font-weight: 400;\"> to an affiliate marketing solution couldn\u2019t be simpler, so you can shift everything into the hands of an expert, giving you time to focus on other matters and allowing your business profile to flourish.<\/span><\/p><h3><b>Jenna Bunnell &#8211; Senior Manager, Content Marketing, Dialpad<\/b><\/h3><p><span style=\"font-weight: 400;\">Jenna Bunnell is the Senior Manager for Content Marketing at Dialpad, an AI-incorporated cloud-hosted unified communications system with <\/span><a href=\"https:\/\/www.dialpad.com\/features\/automatic-call-distribution\/\"><span style=\"font-weight: 400;\">call center ACD<\/span><\/a><span style=\"font-weight: 400;\"> solutions that provides valuable call details for business owners and sales representatives. She is driven and passionate about communicating a brand\u2019s design sensibility and visualizing how content can be presented in creative and comprehensive ways. Here is her <\/span><a href=\"https:\/\/www.linkedin.com\/in\/jenna-bunnell\/\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Running a business, ecommerce or otherwise, is sometimes hard and time-consuming. It\u2019s easy to get bogged down with tasks you didn\u2019t think you\u2019d be spending your life wading through. This is why outsourcing exists, and platform migration to an affiliate program management solution is not as hard as some think. You will benefit more than [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":16873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[187,51],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Outsourced Affiliate Program Management: The Ultimate Guide<\/title>\n<meta name=\"description\" content=\"Running a business is not that easy. Check this Affise guide that covers the benefits of outsourcing and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/outsourced-affiliate-program-management-global\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outsourced Affiliate Program Management: The Ultimate Guide\" \/>\n<meta property=\"og:description\" content=\"Running a business is not that easy. 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