{"id":16532,"date":"2021-11-16T16:24:32","date_gmt":"2021-11-16T13:24:32","guid":{"rendered":"https:\/\/affise.com\/?p=16532"},"modified":"2025-08-11T16:40:17","modified_gmt":"2025-08-11T13:40:17","slug":"new-product-growth-marketing-strategy","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/new-product-growth-marketing-strategy\/","title":{"rendered":"9 New Product Growth Marketing Strategies You Should Try"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16532\" class=\"elementor elementor-16532\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-907da5d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"907da5d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0c5f800\" data-id=\"0c5f800\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c257bc elementor-widget elementor-widget-text-editor\" data-id=\"7c257bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">As businesses and entrepreneurs, we often use growth as a benchmark of success. But it doesn\u2019t have to be an endpoint\u2014forgotten about once a certain level has been achieved.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Instead, by weaving it into your marketing strategies, growth becomes a continuous process for your business, constantly finding new audiences, new ways to market to them, and methods to fulfill their different needs through the customer journey.<\/span><\/p><h2><strong>What is Growth Marketing?<\/strong><\/h2><p><span style=\"font-weight: 400;\">Growth marketing aims to continually expand your customer base by providing quality solutions and finding imaginative ways of marketing to people who haven\u2019t discovered your business yet. This gives your business the chance to experiment with products and learn from its marketing campaigns to optimize product development and sales.<\/span><\/p><p><span style=\"font-weight: 400;\">It can be tempting to view growth marketing as a bid to grow customer levels quickly, but creating a sustainable growth marketing strategy means your focus isn\u2019t just on acquiring new leads.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Instead, retaining customers as a part of your loyal customer base, increasing revenue, and encouraging referrals are just as important. This prevents a solely top-of-the-funnel content marketing approach, meaning you aren\u2019t constantly having to reintroduce your business to new customers.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f71a47 elementor-widget elementor-widget-html\" data-id=\"8f71a47\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\r\n    .blog-intro .blog-intro__title_center {\r\n        top: 23%;\r\n    }\r\n<\/style>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c23d1e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c23d1e9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-905e5de\" data-id=\"905e5de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0709173 elementor-widget elementor-widget-image\" data-id=\"0709173\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"602\" height=\"452\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/Growth-Marketing.png\" class=\"attachment-large size-large wp-image-16536\" alt=\"Growth Marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (blog.useproof.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81628fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81628fa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb1065b\" data-id=\"cb1065b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-588887b elementor-widget elementor-widget-text-editor\" data-id=\"588887b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><strong>How Does Growth Marketing Work?<\/strong><\/h2><p><span style=\"font-weight: 400;\">There are various growth strategies you can tap into, to bring new customers to your business and keep those you already have.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">All of them rely on you having an idea of where you would like your business to be in the future, in terms of what sort of customers you want to be reaching and the products you are delivering. From there, you can compare the current position of your business and take note of the areas where you want to see change.<\/span><\/p><p><span style=\"font-weight: 400;\">By identifying areas for change, you can then pick a growth marketing strategy suited to your aims. These generally center around either your market or your products. The former may focus on growing your target market, generating leads, or finding new customer bases to market to. Alternatively, your growth marketing strategies may look at your products, how effectively these solve customer problems, and additional products customers would benefit from.<\/span><\/p><h2><strong>Why is Growth Marketing Important?<\/strong><\/h2><p><span style=\"font-weight: 400;\">Growth is an essential part of any business, even if you\u2019re perfectly happy with the customer base you have. It gives a clear focus to where the business is heading, as well as influencing the decisions you make along the way.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Growth marketing helps to communicate this to the outside world, telling your followers and supporters your aims and direction for your business, and inviting customers to come along for the journey.<\/span><\/p><p><span style=\"font-weight: 400;\">Without growth marketing, businesses are in danger of falling into a rut of producing the same products, and marketing them to the same people, in the same ways, because \u201cthat\u2019s what works\u201d. This may work for a time, but this traditional marketing model is unable to cope with agile markets where the needs and preferences of customers are constantly changing.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Growth marketing creates the opportunity to improve products and get feedback from customers, enabling your business to better provide for your customer base, leading to greater retention, satisfaction, and revenue. When customer preferences change, you are already in good stead to provide for alternative markets with new products, making your business far more flexible.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e2e95f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e2e95f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6602629\" data-id=\"6602629\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59e7928 elementor-widget elementor-widget-image\" data-id=\"59e7928\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"596\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/Product-Gowth-Marketing.jpg\" class=\"attachment-large size-large wp-image-16544\" alt=\"Product Growth Marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (instagram.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f047954 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f047954\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55d765f\" data-id=\"55d765f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-595285f elementor-widget elementor-widget-text-editor\" data-id=\"595285f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><strong>Components of Growth Strategy<\/strong><\/h2><p><span style=\"font-weight: 400;\">When devising a growth marketing strategy to suit your business, there are some key components to keep in mind. These will influence your choices in whether you should be opting for influencers advertising your products, investing in <\/span><a href=\"https:\/\/affise.com\/\"><span style=\"font-weight: 400;\">partnership marketing<\/span><\/a><span style=\"font-weight: 400;\"> and referral programs with the customers you already have, or putting your energy into improving your email marketing.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">When planning your growth strategy, think of:<\/span><\/p><p><strong>Growth<\/strong><\/p><p><span style=\"font-weight: 400;\">What growth do you want to see?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This can cover anything from increased customer loyalty, having a wider range of products on offer, even seeing certain demographics regularly interacting with your landing page or social media. Think of this as the purpose behind your growth marketing\u2014if the strategies you&#8217;re using don\u2019t further this goal or lead you in the right direction, it\u2019s time to stop and reevaluate.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Creating SMART goals ensures the growth you hope to see can be measured, has a time frame, and is achievable. This makes it easier to see how your business is progressing in meeting those goals and highlighting the areas of your strategy that may need adjustment to keep them on track.\u00a0<\/span><\/p><h3><strong>People<\/strong><\/h3><p><span style=\"font-weight: 400;\">Who does your growth goal affect?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This may include employees in your business and their day-to-day roles, requiring their input in getting your growth marketing off the ground. Likewise, it should affect customers, both those you have and those you hope to gain.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Consider how you want these different people to interact with your goal, what the ideal response from them would be, and how they can further share your marketing.<\/span><\/p><p><span style=\"font-weight: 400;\">Make use of previous feedback you have received from customers in forming your growth strategy, as well as surveying how employees think your business should aim to grow. This brings people together to plan and innovate new ways of growing the business, getting everyone on board with the same growth goal in mind.<\/span><\/p><h3><strong>Product<\/strong><\/h3><p><span style=\"font-weight: 400;\">Can your product help you reach your growth goal?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In some cases the answer is no, prompting your business to develop a product that is suited to your goal.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This doesn\u2019t have to be something new\u2014additional features or products that complement those already available whilst facing new customer challenges may be all you need. Alternatively, you may have the products. However, you need to position and market them differently to achieve your aim.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f662186 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f662186\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a9e452\" data-id=\"8a9e452\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fca010b elementor-widget elementor-widget-image\" data-id=\"fca010b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1366\" height=\"768\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/Growth-Strategy-Product.png\" class=\"attachment-large size-large wp-image-16537\" alt=\"Growth Strategy - Product\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (gruum.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ad1057a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ad1057a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c326a7c\" data-id=\"c326a7c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d0651e elementor-widget elementor-widget-text-editor\" data-id=\"9d0651e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.prnewswire.com\/news-releases\/new-data-reveals-that-brand-loyalty-is-on-the-rise-among-consumers-300957799.html\"><span style=\"font-weight: 400;\">77.84%<\/span><\/a><span style=\"font-weight: 400;\"> of respondents to a recent poll stated that a product inspires their loyalty to a brand, so developing high quality products that address customer needs is always going to be beneficial to your company. Identifying what customers are looking for, through surveys and data analysis, can help create a product that meets customer issues, making itself more saleable and adapted to creating growth for your business.<\/span><\/p><h3>Tactics<\/h3><p><span style=\"font-weight: 400;\">How do you plan to go about achieving your goals for growth?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">No two businesses will have the same methods for their growth strategy, because each business has its own style and capabilities. Some businesses are more suited to marketing through word of mouth, by using affiliate marketing schemes or referral programs. Their growth strategy will be different from a company that primarily uses more traditional marketing methods, like adverts and features.<\/span><\/p><p><span style=\"font-weight: 400;\">Reviewing your current tactics can pave the way for introducing new methods that improve your growth. With <\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/search\/google-product-discovery-statistics\/\"><span style=\"font-weight: 400;\">49%<\/span><\/a><span style=\"font-weight: 400;\"> of users saying they use Google to discover or find new items and products, you need to have SEO landing pages and ensure your content is optimized for organic searches.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A quick inspection of your homepage is an easy tactic to massively boost your visibility with search engines, helping your growth strategy.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0142d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0142d3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8513090\" data-id=\"8513090\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f534c9 elementor-widget elementor-widget-image\" data-id=\"1f534c9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"800\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/Tactics.jpg\" class=\"attachment-large size-large wp-image-16546\" alt=\"Growth Strategy - Tactics\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (thinkwithgoogle.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2825e73 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2825e73\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de1fe35\" data-id=\"de1fe35\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f399750 elementor-widget elementor-widget-text-editor\" data-id=\"f399750\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><strong>Types of Growth Strategy<\/strong><\/h2><p><span style=\"font-weight: 400;\">There are four classic growth strategies that businesses opt for. Depending on the components you have just established as part of your growth strategy, you may find one of the following strategies is more in line with your aims. All four strategies are ways of reaching new markets and growing your business, although how they manage this differs.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">There may be different periods of your business lifecycle where different growth strategies are more appropriate for the growth goals of the company. Consider whether you\u2019re looking to expand your customer base, research and develop new products, or simply optimize your strategy within the market you already have.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Whatever season your business is in, there\u2019s a growth strategy for you.<\/span><\/p><h3><strong>Market Penetration<\/strong><\/h3><p><span style=\"font-weight: 400;\">You already have the products you want to sell, you just need to find new ways of reaching your market and increasing those sales. Whether through marketing specific products, creating discount bundles, or providing free trials, the aim is to set your business apart from competitors by making the most of the customer base you already have and the market groups you already reach.<\/span><\/p><p><span style=\"font-weight: 400;\">This is probably the strategy closest to traditional marketing methods, as it\u2019s optimizing your sales with the products you already have. Using metrics from previous marketing campaigns can help you create personalized adverts for your customers, as well as email recommendations of other products similar shoppers bought. Or, you can leverage similar data to find what marketing content leads to customer conversions, all helping to penetrate the existing market.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For example, a hamburger business may use the market penetration strategy, considering a buy one get one free offer to draw customers in. Maybe they\u2019ve learned from previous campaigns that students make up a lot of their existing market, so deals offering money off and helping students budget work best at penetrating that market.<\/span><\/p><h3><strong>Market Development<\/strong><\/h3><p><span style=\"font-weight: 400;\">If you\u2019re looking to expand your customer base, market development is the strategy for the job. Your products may be ideal for other markets you hadn\u2019t yet considered. By sourcing these customer bases and pitching your marketing at them, you can increase your customer acquisition by framing your existing products in a new light.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e2c7fe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e2c7fe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f8135a\" data-id=\"6f8135a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-090cb30 elementor-widget elementor-widget-image\" data-id=\"090cb30\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"1330\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/Market-Development.jpg\" class=\"attachment-large size-large wp-image-16541\" alt=\"Market Development\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (glossier.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bece493 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bece493\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec93d07\" data-id=\"ec93d07\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84c9c9a elementor-widget elementor-widget-text-editor\" data-id=\"84c9c9a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Be imaginative when thinking of the ways customers could use your products and where you might find them. Look into supplying industrial buyers or selling B2B, they might not look like your typical users and require different marketing techniques to bring onboard to your products. Nonetheless, done successfully, building partnerships with industrial buyers can expand your reach and lead generation overnight.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Returning to the hamburger business illustration, the business may try marketing to supermarkets or restaurants to stock your burgers, alongside the more obvious pitch at people who want to eat the hamburgers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Similarly, pitching the marketing at catering companies through food events or inviting them to a discovery call to establish how working together would be of mutual benefit can be really beneficial.<\/span><\/p><h3><strong>Product Development<\/strong><\/h3><p><span style=\"font-weight: 400;\">Perhaps you\u2019re ready to redevelop some of your older products or create something entirely new. This is a great way to grow your customer base and encourage repeat purchases from existing customers. Work out what other products your customers might be looking for or the challenges they face, and invest in providing them with solutions.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Create a customer persona profile based on the demographics of your existing customers. Gather data from your landing pages, social media, and email subscribers using <\/span><a href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-bi-integrates-with-appsflyer-pull-api\/\"><span style=\"font-weight: 400;\">Affise BI<\/span><\/a><span style=\"font-weight: 400;\">, to create an image of your typical customer.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">While filling in your persona\u2019s details, notice the issues and pain points they face. Use the persona to develop products that your customers will want, as well as highlight key points about your product that will make it more marketable.<\/span><\/p><p><span style=\"font-weight: 400;\">Looking again at the hamburger business as a case study, you might start researching and developing an extensive range of sauces to accompany your burgers. This would appeal to the existing customer base, encouraging them to buy more of your products. From their personas, the business might establish that novelty flavors particularly appeal to students willing to try something new, feeding into the sauce development.<\/span><\/p><h3><strong>Diversification<\/strong><\/h3><p><span style=\"font-weight: 400;\">There are a variety of ways of implementing a diversification strategy. At its core, all types of diversification involves taking a risk and diving into new markets with new products and services.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Often, these products or target markets are still somewhat linked to your current business, either by creating products to go alongside your existing stock, expanding your portfolio, or meeting different needs in similar markets to those your business already exists in.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f867c5f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f867c5f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f083125\" data-id=\"f083125\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1da4aa9 elementor-widget elementor-widget-image\" data-id=\"1da4aa9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"768\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/Diversification.png\" class=\"attachment-large size-large wp-image-16534\" alt=\"Diversification\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (instagram.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-906c9b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"906c9b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8286cdc\" data-id=\"8286cdc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0287d22 elementor-widget elementor-widget-text-editor\" data-id=\"0287d22\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Whether you\u2019re looking at horizontal, vertical, conglomerate, or concentric diversification, use your existing market to build up research into how customers respond to different products and where they look for them.<\/span><\/p><p><span style=\"font-weight: 400;\">Again, your customer personas may come in handy, informing your business of other products your customer base often makes use of, alongside the ones you produce. This can prevent your growth strategy from becoming a leap into the entirely unknown.<\/span><\/p><p><span style=\"font-weight: 400;\">Diversification could look like all sorts of different things for the hamburger company. From developing a vegan burger or producing a burger recipe book including handy tips for students learning to cook, to something entirely different, like producing barbeques to attract a new market and create a new product.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The latter\u2019s a risk, and may not necessarily be appealing to the existing market of students, but potentially could bring in different demographics of customers.<\/span><\/p><h2><strong>9 New Product Growth Marketing Strategies<\/strong><\/h2><p><span style=\"font-weight: 400;\">We\u2019ve looked at the different types of growth marketing strategies that aim to grow your business. This is done by not just focusing on marketing at the top of the funnel, which singles out brand awareness and customer acquisition, but rather encouraging customer retention, building revenue, and enabling referrals, too.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">However, how these growth strategies look in action can vary from business to business. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f41ac3e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f41ac3e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ffadf6\" data-id=\"4ffadf6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1a7421 elementor-widget elementor-widget-image\" data-id=\"f1a7421\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"748\" height=\"538\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/Online-Tactics.png\" class=\"attachment-large size-large wp-image-16543\" alt=\"Online Tactics\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">neilpatel.com<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e1e3b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e1e3b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9cbae5f\" data-id=\"9cbae5f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cc2b91 elementor-widget elementor-widget-text-editor\" data-id=\"3cc2b91\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Whether you\u2019re used to digital marketing, onboarding your customers through your apps, or are more comfortable with traditional marketing, there\u2019s a growth strategy out there for you.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">We\u2019ve collated nine product growth strategies to inspire you and help you to stand out from the other startups and entrepreneurs in your niche. Integrating these into your overall strategy will help with your growth hacking and soon see the business growth you\u2019re aiming for.<\/span><\/p><h3><strong>1. Optimize Your Onboarding Process<\/strong><\/h3><p><span style=\"font-weight: 400;\">As the first step in your new customer\u2019s journey with your business, your onboarding process needs to be slick, whatever growth strategy you intend to implement. It\u2019s a chance for you to reduce churn from the off and lead new customers towards making their first purchase.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This is most likely to come into play when attracting new markets, so it\u2019s important to make use of customer data, helping to shape a personalized experience for the new customer.<\/span><\/p><p><span style=\"font-weight: 400;\">Automate a welcome message to reach new customers, avoiding overwhelming them with information, while providing signposting to the variety of platforms they can interact with your business through.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Follow up later with more information about your products, services, and where customers can find assistance when browsing. This welcomes new customers and already makes the customer experience more familiar and easy for new users.<\/span><\/p><p><span style=\"font-weight: 400;\">Using the right software for the job can make the whole onboarding process simpler for you and the customer. Particularly when acquiring customers from affiliate schemes, using the right SaaS platform can help with tracking, customer data privacy, and reduce the IT issues you face.<\/span><\/p><p><a href=\"https:\/\/affise.com\/blog\/myths-moving-affiliate-program-to-saas\/\"><span style=\"font-weight: 400;\">Migrating your affiliate program<\/span><\/a><span style=\"font-weight: 400;\"> to the right SaaS platform gives you the tools you need to optimize every aspect of the onboarding process.\u00a0<\/span><\/p><h3><strong>2. Introductory Deals<\/strong><\/h3><p><span style=\"font-weight: 400;\">There are numerous case studies of successful companies using introductory offers to help with customer acquisition. The idea is that although customers may come for the offers, they stay due to your great products and user experience.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For existing customers, you may want to utilize this when launching new products, encouraging them to subscribe to a new service or product having established their trust and loyalty to your business previously.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-deff603 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"deff603\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-101fd95\" data-id=\"101fd95\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7f677b elementor-widget elementor-widget-image\" data-id=\"e7f677b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"768\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/Introductory-Deals.png\" class=\"attachment-large size-large wp-image-16540\" alt=\"Introductory Deals\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (rotaro.co.uk)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d8d08c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d8d08c2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34d925f\" data-id=\"34d925f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f020ae elementor-widget elementor-widget-text-editor\" data-id=\"9f020ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Introductory deals can also integrate with your affiliate marketing, providing new users through referrals with a unique deal after using a code or link. This gives customers time to become familiar with your brand before paying full price. However, be wary of your customer retention, as providing great offers upfront can lead to higher rates of churn once customers are faced with the full prices.\u00a0<\/span><\/p><p><a href=\"https:\/\/affise.com\/cpapi\/\"><span style=\"font-weight: 400;\">CPAPI<\/span><\/a><span style=\"font-weight: 400;\"> can help synchronize your marketing data across the various agencies and networks you use to advertise your products with, ensuring the same deals and offers are available on all channels.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Whether setting up specific rules for deals to come into play, such as being only available for first-time customers, or automating the process of triggering an offer, CPAPI puts everyone on the same page with the same marketing data.<\/span><\/p><h3><strong>3. Take Care of New Customers<\/strong><\/h3><p><span style=\"font-weight: 400;\">If you want to continue marketing to new customer bases and get them to buy your products, you need to be looking after them. Customer service is key to boosting your revenue, as <\/span><a href=\"https:\/\/c1.sfdcstatic.com\/content\/dam\/web\/en_us\/www\/documents\/research\/salesforce-state-of-the-connected-customer-4th-ed.pdf\"><span style=\"font-weight: 400;\">89%<\/span><\/a><span style=\"font-weight: 400;\"> of consumers are more likely to make additional purchases after a positive experience.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Remembering that growth strategies shouldn\u2019t be focused at the top of the funnel, but should consider revenue and referrals too, caring for your new customers should be a given.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Ensure you signpost customer service throughout the customer experience\u2014on your landing pages, social media, subscriber emails, or apps. This may be a website chatbot with answers to common questions, links or buttons that take users to your company knowledge base, or a phone number to your customer service team.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Integrating an <\/span><a href=\"https:\/\/www.dialpad.com\/features\/interactive-voice-response\/\"><span style=\"font-weight: 400;\">Interactive Voice Response<\/span><\/a><span style=\"font-weight: 400;\"> (IVR) system can help your phone team to identify problems quicker, providing customers with more first call resolutions and leading them directly to the correct expertise for the subject matter.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This all helps give customers the support they need, empowering them to make informed purchases whilst feeling confident in the information that your business has delivered them.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34bde4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34bde4a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d3489d8\" data-id=\"d3489d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-023ab5f elementor-widget elementor-widget-image\" data-id=\"023ab5f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"768\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/New-Customers.png\" class=\"attachment-large size-large wp-image-16542\" alt=\"New Customers\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (c1.sfdcstatic.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f7c751 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f7c751\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3372d31\" data-id=\"3372d31\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d08c091 elementor-widget elementor-widget-text-editor\" data-id=\"d08c091\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><strong>4. Retain Existing Customers<\/strong><\/h3><p><span style=\"font-weight: 400;\">We know growth isn\u2019t solely about the acquisition, especially regarding market penetration or product development strategies. Both require an existing market for your business, which means building up your customer retention.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Unfortunately, the <\/span><a href=\"https:\/\/www.statista.com\/statistics\/816735\/customer-churn-rate-by-industry-us\/\"><span style=\"font-weight: 400;\">average churn rate<\/span><\/a><span style=\"font-weight: 400;\"> for general retailers is 24% and online retail is 22% of customers. Focusing on retention means you can grow your customer base without having to do the hard work of acquiring them first.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">There are plenty of ways to encourage customers to stick around. This may be through your marketing team&#8217;s campaigns promoting new products, or equally via consistent interaction through social media or reaching out in subscriber emails.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This keeps your business fresh in the customer\u2019s mind, providing further support and products to tackle additional challenges, alongside rewarding them for recommending your business to others.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Likewise, keep previous customers on your sales radar. If your product can integrate with software updates or new features installed throughout its lifecycle, look to start existing customers as new sales leads regularly.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Having quality <\/span><a href=\"https:\/\/www.dialpad.com\/blog\/sales-training\/\"><span style=\"font-weight: 400;\">sales training techniques<\/span><\/a><span style=\"font-weight: 400;\"> in place for your team means they nurture the skills necessary to help customer retention and feel equipped to provide a consistent sales experience every time they engage with the customer.<\/span><\/p><h3><strong>5. Find Influencers in Your Space<\/strong><\/h3><p><span style=\"font-weight: 400;\">Whether you\u2019re aiming to show off your new product or want to extend your customer base, influencer marketing is something to make use of.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Followers take influencers seriously, with <\/span><a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-benchmark-report-2021\/\"><span style=\"font-weight: 400;\">90%<\/span><\/a><span style=\"font-weight: 400;\"> of survey respondents believing influencers to be an effective form of marketing . In this way, influencers can help with your market penetration strategies, alongside generating leads for your business out of their existing following.<\/span><\/p><p><span style=\"font-weight: 400;\">Influencer marketing is also very flexible, with many different methods of promoting your products depending on the influencer you partner with and your business.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">From presenting product demonstrations, working alongside your affiliate marketing strategies with referral codes, hosting giveaways, or providing honest reviews of your products, it\u2019s sure to boost your social media profiles and the customer interactions you receive.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c35acf9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c35acf9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2466abd\" data-id=\"2466abd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f9af7e elementor-widget elementor-widget-image\" data-id=\"8f9af7e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"768\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/Influencers.png\" class=\"attachment-large size-large wp-image-16539\" alt=\"Influencers\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (instagram.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c194dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c194dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f3268e\" data-id=\"5f3268e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba81efd elementor-widget elementor-widget-text-editor\" data-id=\"ba81efd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Making use of <\/span><a href=\"https:\/\/affise.com\/tracking-attribution\/\"><span style=\"font-weight: 400;\">tracking and attribution technology<\/span><\/a><span style=\"font-weight: 400;\"> can provide your business with insights into how effective influencer marketing is for you.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">From identifying the types of posts that generate the most impressions, gathering user demographics, and tracking their patterns, to seeing how this translates into your conversion rate, these tools help you to finetune your influencer marketing even whilst the campaign is ongoing.\u00a0<\/span><\/p><h3><strong>6. Help Others Grow<\/strong><\/h3><p><span style=\"font-weight: 400;\">It seems counterintuitive\u2014surely growing other businesses risk losing your patrons? However, <\/span><a href=\"https:\/\/affise.com\/reach\/\"><span style=\"font-weight: 400;\">partnering with other businesses<\/span><\/a><span style=\"font-weight: 400;\"> can actually grow customer bases and pool expertise on products and marketing techniques across your network.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Airbnb has mastered it, providing external property owners with short-term renters and holidaymakers. The property owners receive the direct benefits, then pay a fee to continue marketing their services through Airbnb\u2019s website.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Partnering with other businesses and marketing together can have a massive impact on your company. Take the case study of Est\u00e9e Lauder, whose average ad click share rose by <\/span><a href=\"https:\/\/www.google.com\/retail\/\"><span style=\"font-weight: 400;\">70%<\/span><\/a><span style=\"font-weight: 400;\"> when they partnered with another retailer. This increases your exposure to other customer bases, provides a sense of accountability between the two businesses, and halves the cost of your shared marketing campaigns.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Growth marketing provides a great opportunity to build your partnership marketing schemes, collaborating with other businesses to provide incentives and deals to your combined base of loyal customers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">By recommending their services, encouraging your customers with free trials and discounted products, <\/span><a href=\"https:\/\/affise.com\/blog\/benefits-of-ecommerce-partnerships\/\"><span style=\"font-weight: 400;\">ecommerce partnerships<\/span><\/a><span style=\"font-weight: 400;\"> provide personalized suggestions, as well as strengthening relationships between your business, other startups, and entrepreneurs in your field.<\/span><\/p><h3><strong>7. Top of the Funnel Engagement<\/strong><\/h3><p><span style=\"font-weight: 400;\">We\u2019ve mentioned the dangers of only looking for top-of-the-funnel engagement. However, there is a reason that so much marketing is focused at this point.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Having a secure marketing strategy that builds awareness and acquisition is an essential part of making a successful company. Without it, your business isn\u2019t going to see new growth in customers or conversion rates, limiting the effectiveness of your growth strategy.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ca7a12 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ca7a12\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf0c327\" data-id=\"bf0c327\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bbe5a82 elementor-widget elementor-widget-image\" data-id=\"bbe5a82\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1361\" height=\"1176\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/Sales-Funnel.png\" class=\"attachment-large size-large wp-image-16545\" alt=\"Sales Funnel\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (coschedule.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ef6d91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ef6d91\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d58ae66\" data-id=\"d58ae66\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19fe832 elementor-widget elementor-widget-text-editor\" data-id=\"19fe832\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Raise awareness of new products and features through product marketing, taking to social media, email campaigns, and digital advertising, while making use of A\/B testing. This method uses multiple marketing tests to identify which approach raises the most awareness and engages customers best.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With this in mind, you can optimize your marketing strategy to bring in new customers and reach them effectively with your messaging.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Making proper use of <\/span><a href=\"https:\/\/affise.com\/blog\/how-statistics-analysis-grow-affiliate-business\/\"><span style=\"font-weight: 400;\">statistics analysis<\/span><\/a><span style=\"font-weight: 400;\"> also means you can more effectively engage at the top of the funnel, raising awareness and acquiring new customer leads. Not only can data inform you about the customers you already have, but statistical analysis can also help to create business goals and identify trends, allowing your business to make informed decisions and better target potential customers.\u00a0<\/span><\/p><h3><strong>8. Use Free Tools, Freemium Software as Bait<\/strong><\/h3><p><span style=\"font-weight: 400;\">Everyone loves something free. This strategy is particularly suited to SaaS companies, enabling them to provide a basic service to customers, whilst reserving more specialized features for paying customers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This growth hack can assist your market penetration by attracting new users who make use of your free service, thus expanding the potential customers you can market to with campaigns promoting your product development and new features.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Your business can also use the<a href=\"https:\/\/affise.com\/blog\/referral-software\/\" target=\"_blank\" rel=\"noopener\"> freemium software model<\/a> as part of your partnership marketing, providing customers of partnered businesses with the use of a free version of your services and products. Again, the free aspect provides acquisition of new users, whilst the high-quality features encourage customers to pay for the premium content. Alternatively, freemium may provide revenue by selling advertising space within your free software to partner businesses.<\/span><\/p><p><span style=\"font-weight: 400;\">When managing your partnership marketing, your business needs to be using software that makes things easier for you. Often, businesses put up with SaaS solutions that aren\u2019t suited to their needs to avoid migrating to a new platform. However, this is counterproductive.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Having the right tools in place, whether offering freemium or another partnership deal to customers, is essential, and <\/span><a href=\"https:\/\/affise.com\/blog\/affiliate-program-migration-how-to-migrate-to-affise\/\"><span style=\"font-weight: 400;\">platform migration<\/span><\/a><span style=\"font-weight: 400;\"> isn\u2019t something to be feared.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b2c4f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b2c4f2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62c0e92\" data-id=\"62c0e92\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cd24f4 elementor-widget elementor-widget-image\" data-id=\"4cd24f4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"768\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/Free-Tools.png\" class=\"attachment-large size-large wp-image-16535\" alt=\"Free Tools\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (spotify.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0804b24 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0804b24\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c726cb5\" data-id=\"c726cb5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c62b8c1 elementor-widget elementor-widget-text-editor\" data-id=\"c62b8c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><strong>9. Growth Automation<\/strong><\/h3><p><span style=\"font-weight: 400;\">Effective <\/span><a href=\"https:\/\/affise.com\/blog\/ecommerce-marketing-strategies-technologies\/\"><span style=\"font-weight: 400;\">ecommerce marketing strategies<\/span><\/a><span style=\"font-weight: 400;\"> rely on making the most of the resources you have available to you.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Particularly as a startup or solo entrepreneur, you may not have a highly trained marketing team to work with. However, your campaigns and overall growth strategy doesn\u2019t have to suffer, as making use of automation within your digital marketing can tackle common tasks, whilst the workforce you do have can focus on more nuanced responsibilities.<\/span><\/p><p><span style=\"font-weight: 400;\">From automating your onboarding email communication, having chatbots appear on your landing pages, or even automating your homepage metrics, growth automation can reduce your workload whilst maintaining the high-quality customer experience you give your customers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Using the available metrics can also optimize your automation, making sure it reaches customers through the right channels and provides them with personalized suggestions.<\/span><\/p><p><a href=\"https:\/\/www.automationanywhere.com\/rpa\/sales-automation\"><span style=\"font-weight: 400;\">Sales automation software<\/span><\/a><span style=\"font-weight: 400;\"> can be particularly handy for small businesses, taking care of the admin by tracking leads with clients and communicating important information with other members of the team, while measuring KPIs and identifying trends at the same time. This leaves your sales reps to focus on pitching and building up relationships with clients.\u00a0<\/span><\/p><h2><strong>Why Do You Need Growth Marketing Strategies in Your Business?<\/strong><\/h2><p><span style=\"font-weight: 400;\">Regardless of whether you\u2019re a startup business or a highly successful company, your business relies on your continuing to sell products, earn revenue, and have some form of customer base.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Using growth marketing strategies makes these processes far easier, as well as making your business more agile and able to cope with changing circumstances.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Growth strategies focus your marketing with a clear purpose in mind, clarifying your campaigns for you, your marketing team, and your customer base. They also have measurable results such as more customers, a higher conversion rate, or more interactions on your landing pages in aiming to reach your business\u2019s growth goal.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Particularly when starting out as a business, these elements help to establish you in the market and create a solid foundation for your business.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c17720 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c17720\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f56584\" data-id=\"5f56584\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aadabf2 elementor-widget elementor-widget-image\" data-id=\"aadabf2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1409\" height=\"834\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/Company-Priorities.png\" class=\"attachment-large size-large wp-image-16533\" alt=\"Company Priorities\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (hookagency.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6eac5c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6eac5c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-401d6ce\" data-id=\"401d6ce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f62751b elementor-widget elementor-widget-text-editor\" data-id=\"f62751b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Optimizing growth strategy relies on learning from your customer base and making your products as effective and fine-tuned to customer needs as possible.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If growth isn\u2019t naturally coming to your business, it\u2019s a sign either that the products you sell aren\u2019t needed or you\u2019re targeting the wrong demographics. Growth marketing switches your usual strategies up, to see where you could improve your campaigns and products.<\/span><\/p><h2><strong>Wrapping Up<\/strong><\/h2><p><span style=\"font-weight: 400;\">So, what have we learned? Growth marketing is essential for any business that wants to see their business\u2026 well, grow. Having a strategy behind this helps to focus you and your team on your end goal, as well as discerning the best way to go about it.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Creating a growth goal and recognizing how it interacts with the people and products in your company affects the tactics you use to market products and reach your customer base.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">There are various growth strategies that successful companies make use of, centered around market penetration, market development, product development, or diversification. All of these either adapt and develop products to existing markets, or adapt the market to their products.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Having a strategy in mind as you look to carry out your growth marketing can help filter out the different approaches to ensure the ones you invest in will work for your business.<\/span><\/p><p><span style=\"font-weight: 400;\">From creating introductory deals and offering freemium access to your products, to helping other businesses to grow and engaging with influencers through your affiliate marketing, growth marketing can come in all shapes and forms. Depending on your aims, resources, and customer demographics, different strategies will work best as part of your growth marketing.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Growth marketing strategies are all about learning, and it\u2019s unlikely you\u2019ll perfect it instantly. By gathering data from different campaign strategies, receiving feedback from customers, and observing the strategies in motion, your business can optimize its marketing to engage a wide range of customers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It requires some flexibility but, in return, it provides your business with sustainable growth patterns and the understanding of how to achieve them.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>As businesses and entrepreneurs, we often use growth as a benchmark of success. But it doesn\u2019t have to be an endpoint\u2014forgotten about once a certain level has been achieved. Instead, by weaving it into your marketing strategies, growth becomes a continuous process for your business, constantly finding new audiences, new ways to market to them, [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":16862,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[51],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Growth Marketing Strategies | Launch &amp; Scale with Affise<\/title>\n<meta name=\"description\" content=\"Explore 9 growth marketing strategies\u2014from lead gen to product-led tactics. 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