{"id":16573,"date":"2021-11-16T13:20:39","date_gmt":"2021-11-16T10:20:39","guid":{"rendered":"https:\/\/affise.com\/?p=16573"},"modified":"2025-01-12T12:35:08","modified_gmt":"2025-01-12T09:35:08","slug":"ecommerce-marketing-strategies-to-increase-sales","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/ecommerce-marketing-strategies-to-increase-sales\/","title":{"rendered":"15 Ecommerce Marketing Strategies to Increase Sales"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16573\" class=\"elementor elementor-16573\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43bcac3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43bcac3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0cbdb96\" data-id=\"0cbdb96\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6eba285 elementor-widget elementor-widget-text-editor\" data-id=\"6eba285\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">For many of today\u2019s businesses, the internet is a crucial component of what they do. As such, the number of businesses with websites has been steadily increasing. In countries like the UK, the proportion of businesses with a website has risen to more than 80% in the last few years.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f09383e elementor-widget elementor-widget-html\" data-id=\"f09383e\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\r\n    .blog-intro .blog-intro__title_center {\r\n        top: 23%;\r\n    }\r\n<\/style>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b8ffb82 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b8ffb82\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66fd70e\" data-id=\"66fd70e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45b56c5 elementor-widget elementor-widget-image\" data-id=\"45b56c5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"716\" height=\"430\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/Increase-Sales.png\" class=\"attachment-large size-large wp-image-16577\" alt=\"Increase Sales\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (statista.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d3fb69 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d3fb69\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-730b16a\" data-id=\"730b16a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-baf5c3c elementor-widget elementor-widget-text-editor\" data-id=\"baf5c3c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">However, it\u2019s not enough for an ecommerce business to simply have an ecommerce website. It must be accompanied by a broader set of ecommerce marketing strategies in order to be successful. This article will explore the concept of ecommerce marketing in greater detail and offer some marketing tips, as well as the best ways to put them into practice.<\/span><\/p><h2><strong>What Is Ecommerce Marketing?<\/strong><\/h2><p><span style=\"font-weight: 400;\">In simple terms, ecommerce marketing is about raising awareness of your business, and in doing so raising your <\/span><span style=\"font-weight: 400;\">ecommerce conversion rate<\/span><span style=\"font-weight: 400;\">. It also works to retain those customers after an initial purchase, encouraging more purchases from that customer going forward. The \u201ce\u201d in ecommerce refers to the electronic component since so much modern business is performed online.\u00a0<\/span><\/p><h2><strong>How Does Ecommerce Marketing Work?<\/strong><\/h2><p><span style=\"font-weight: 400;\">Today\u2019s online retailers can take many different steps to raise awareness and encourage sales. Some ways of doing this &#8211; such as content marketing and social media accounts &#8211; are commonplace and well-known. Others &#8211; like A\/B testing and SEO plugins &#8211; are less so.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Anyone running an online retail store considers a few different tactics at once to maximize their chances of success. Keeping abreast of new and emerging technologies is an excellent way to do so, and a <\/span><a href=\"https:\/\/affise.com\"><span style=\"font-weight: 400;\">partnership marketing platform<\/span><\/a><span style=\"font-weight: 400;\"> can help you track the outcome of your efforts.<\/span><\/p><p><span style=\"font-weight: 400;\">Ecommerce retailers should also consider marketing moves beyond a business\u2019 website. While most of these examine a website\u2019s functionality, some take place off it &#8211; but are no less useful.<\/span><\/p><h2><strong>What Is the Importance of Ecommerce Marketing?<\/strong><\/h2><p><span style=\"font-weight: 400;\">Ecommerce marketing is important because &#8211; whether it\u2019s digital marketing or offline marketing &#8211; businesses need to market themselves. All businesses need to let potential customers know they exist and offer something useful to them. There are numerous\u00a0<a class=\"c-link c-link--underline\" tabindex=\"-1\" href=\"https:\/\/www.pandadoc.com\/marketing-agency-proposal-template\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-stringify-link=\"https:\/\/www.pandadoc.com\/marketing-agency-proposal-template\/\" data-sk=\"tooltip_parent\" data-remove-tab-index=\"true\">marketing proposal example<\/a>\u00a0available online from which to draw inspiration from.&#8221;<\/span><\/p><p><span style=\"font-weight: 400;\">Today\u2019s online shoppers have plenty of resources at their fingertips. They can compare dozens of websites and products simultaneously, consulting customer reviews for honest appraisals of what you have to offer. A number of other factors (like a lack of personalization) can also affect the online shopping experience in subtle ways. In extreme cases, this can deter engagement with your business altogether.<\/span><\/p><p><span style=\"font-weight: 400;\">As such, it\u2019s important for businesses to stand out from the crowd. Ecommerce marketing strategies make this possible, whether by highlighting key selling points or just reducing friction during the shopping experience itself.\u00a0<\/span><\/p><h2><strong>What Is an Ecommerce Marketing Strategy?<\/strong><\/h2><p><span style=\"font-weight: 400;\">While \u201cstrategy\u201d can refer to individual steps towards raising brand awareness, it also refers to our broader plan for a business\u2019s marketing tactics. This can seem daunting, but breaking an ecommerce marketing strategy down into small steps is often helpful.<\/span><\/p><p><span style=\"font-weight: 400;\">Good marketers start with the customers themselves &#8211; the ones they have or the ones they want to attract. If you already have some data on customer actions, try to find out how many new buyers you\u2019re getting. You should also learn how frequently people buy things from you and how much they spend, as well as other characteristics like gender, age, and location.<\/span><\/p><p><span style=\"font-weight: 400;\">Another vital consideration is why people are buying from you in the first place. People make purchases based on some kind of desire, which the product or service will (presumably) solve. Don\u2019t be afraid to ask customers directly about their buying choices &#8211; how they use your products, and the problems they\u2019re trying to solve with them.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Finally, it\u2019s worth trying to learn which platforms (such as Twitter or Instagram) your target audience uses. An impeccable marketing campaign is useless if your target audience never sees it, or isn\u2019t exposed to it as much as possible.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">By learning more about your customers in this way, you\u2019ll be able to gain a deeper understanding of them. You may, in turn, be able to put them in different groups based on common behaviors. Some people may buy your products spontaneously. Others may buy after some time has elapsed. Some people buy with emotion, others follow careful research, and so on.<\/span><\/p><p><span style=\"font-weight: 400;\">While everyone is different, identifying broad behaviors like this can help you create different marketing campaigns for different groups. This ensures that your wider marketing efforts are more fruitful.\u00a0\u00a0<\/span><\/p><h2><strong>15 Ecommerce Marketing Strategies to Increase Sales<\/strong><\/h2><p><span style=\"font-weight: 400;\">Below, we\u2019ve highlighted some of the best ecommerce marketing strategies for today\u2019s ecommerce sites. When deployed properly, they can dramatically increase your chances of gaining exposure and making those online sales.<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s important to see ecommerce marketing tactics as dynamic and interconnected. Our success in one area may depend on success in another. If we push people to a site via social media, for example, we need to make sure that the site is doing everything it\u2019s designed to. You might want to consider services like <\/span><a href=\"https:\/\/affise.com\/reach\/\"><span style=\"font-weight: 400;\">Affise Reach<\/span><\/a><span style=\"font-weight: 400;\"> when attempting to drive website traffic.\u00a0<\/span><\/p><h3><strong>1. Social Media Advertising<\/strong><\/h3><p><span style=\"font-weight: 400;\">Advertising on social media is a solid starting point for any marketer. The most obvious benefit is sheer numbers: as of 2021, 3.78 billion people are on social media. That number is projected to climb to 4.41 billion by 2025.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9db8001 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9db8001\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2bfce8b\" data-id=\"2bfce8b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-563c262 elementor-widget elementor-widget-image\" data-id=\"563c262\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"896\" height=\"553\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/Social-Media-Advertising-1.png\" class=\"attachment-large size-large wp-image-16759\" alt=\"Social Media Advertising\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (statista.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d5dd0ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d5dd0ec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c4ca0e\" data-id=\"8c4ca0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-481ba02 elementor-widget elementor-widget-text-editor\" data-id=\"481ba02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">That said, social media marketing offers other advantages. Over the last few years, several social media platforms have evolved to streamline the shopping experience &#8211; a crucial aim for ecommerce marketing. In many cases, retail functionality is a natural fit for that platform\u2019s format.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, Instagram\u2019s shoppable posts allow people to make purchases directly from a social media post instead of an online store. These posts can be accessed from multiple places within the app itself, making the shopping experience easier still. Social commerce is one of the major <\/span><a href=\"https:\/\/affise.com\/blog\/13-ecommerce-trends-to-watch-in-2022\/\"><span style=\"font-weight: 400;\">ecommerce trends in 2021<\/span><\/a><span style=\"font-weight: 400;\">, and is likely to grow in the future.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">According to Instagram itself, this option is remarkably popular. In one survey, <\/span><a href=\"https:\/\/business.instagram.com\/blog\/how-to-sell-your-products-on-instagram\/?_ga=2.80904084.2097981921.1583513905-1675356138.1572978608\"><span style=\"font-weight: 400;\">81%<\/span><\/a><span style=\"font-weight: 400;\"> of respondents said Instagram helps them research products and services.<\/span><\/p><p><span style=\"font-weight: 400;\">Other platforms can help you approach customer engagement from a different direction. Twitter allows for quick, easy conversation with potential customers, allowing you to foster positive attitudes towards your brand. You can also run giveaways, draw people in with attractive images, and &#8211; of course &#8211; link directly to certain products on your website.<\/span><\/p><p><span style=\"font-weight: 400;\">While popular, social media marketing frequently relies on bright, attractive images to draw in prospects. As such, it\u2019s particularly suitable for products that can be shown in such a context. You may also need a specific account type for business reasons; shoppable posts are only available through Instagram Business accounts, for instance.<\/span><\/p><h3><strong>2. Update Your Website<\/strong><\/h3><p><span style=\"font-weight: 400;\">The storefront of an ecommerce store says a lot about your business, even if you don\u2019t intend it to. As such, it\u2019s important to make sure your website is visually appealing. Do some research into current design trends, and &#8211; if necessary &#8211; give your website a facelift.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This is particularly important if you haven\u2019t updated the appearance of your ecommerce website in a long time. A website that looks old-fashioned can raise concerns about website security, or even make you appear fraudulent &#8211; regardless of your security practices.<\/span><\/p><p><span style=\"font-weight: 400;\">The best product pricing and site security are pointless if the site surrounding them seems dodgy. That\u2019s why it\u2019s important you make a good impression on first-time visitors.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef9450c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef9450c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48bde43\" data-id=\"48bde43\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8636ea5 elementor-widget elementor-widget-image\" data-id=\"8636ea5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1277\" height=\"467\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/Data-Breaches.png\" class=\"attachment-large size-large wp-image-16740\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (varonis.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be8e643 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be8e643\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ab7093\" data-id=\"6ab7093\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ebdb947 elementor-widget elementor-widget-text-editor\" data-id=\"ebdb947\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Data breaches are still a fact of life for the modern internet user, although their numbers have been trending downwards over the last few years. Even if they\u2019re relatively benign, like the recent <\/span><a href=\"https:\/\/www.theverge.com\/2021\/10\/15\/22728217\/twitch-passwords-data-breach-secure\"><span style=\"font-weight: 400;\">Twitch data breach<\/span><\/a><span style=\"font-weight: 400;\">, users are rightfully wary of risking payment details and other sensitive information. So ensure your site aesthetics are high quality and avoid turning online shoppers away.<\/span><\/p><p><span style=\"font-weight: 400;\">Ecommerce website functionality can be tweaked in many different ways, but another useful update is responsiveness. Simply put, this means the site appears properly on any modern devices such as desktops, tablets, and smartphones. It\u2019s likely you\u2019ve touched upon this already, but revisiting it may help boost your visitor numbers a little.<\/span><\/p><h3><strong>3. Build a Mobile App<\/strong><\/h3><p><span style=\"font-weight: 400;\">Another way to make your business mobile-friendly is to build an app for it. Mobile devices are how most people access the internet nowadays, and they have been for some time; <\/span><a href=\"https:\/\/techcrunch.com\/2016\/11\/01\/mobile-internet-use-passes-desktop-for-the-first-time-study-finds\/?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAAFsSjJKApXmIp_A-Iut0ZAOBoK2TXksIxPbWEsOsv4_UdnJI46-iPmCSfBqxccAlsFoNiKYCkRwnY2NxlUj3gOIA_nlMlXHyEB_BWFe35gujx-8Bgakre9e4p4UI4pluHmo-zrrYZbRKdnVcsLGLQMhhgCVK8f_lu4B9k6didYmW\"><span style=\"font-weight: 400;\">mobile internet use passed desktop use in 2016<\/span><\/a><span style=\"font-weight: 400;\">. From that perspective, a dedicated mobile app is a smart choice.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">An app may not be preferable for a small business, but for a large company, they\u2019re worth considering. Apps offer a few different advantages over a mobile site. They typically load quicker than a website counterpart, reducing both waiting and shopping times. They also allow customers to view products more easily than searching in a browser app.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Another key advantage is push notifications. These let you tell online shoppers about sales and other promotions. If a product they wanted to buy is out of stock, you can even use an app\u2019s push notification to tell them when it comes back in stock.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">While mobile apps take time and money to develop, the broader popularity of mobile devices can make them a worthy investment. Regardless of your choice, though, make sure to maintain a mobile-responsive website. This is especially important for a small business; since only <\/span><a href=\"https:\/\/thecircularboard.com\/mobile-commerce-statistics\/\"><span style=\"font-weight: 400;\">18%<\/span><\/a><span style=\"font-weight: 400;\"> of small enterprises have one, a responsive site is an easy way to stand out.\u00a0<\/span><\/p><h3><strong>4. Upsell Your Products<\/strong><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bbc95e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bbc95e7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a5adbcd\" data-id=\"a5adbcd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a4eaa4 elementor-widget elementor-widget-image\" data-id=\"7a4eaa4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"755\" height=\"368\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/Upsell-Products-1.png\" class=\"attachment-large size-large wp-image-16741\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (fitsmallbusiness.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-862b213 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"862b213\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3681c22\" data-id=\"3681c22\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b4dd13 elementor-widget elementor-widget-text-editor\" data-id=\"2b4dd13\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This refers to nudging a customer towards a better product than the one they set out to acquire. It\u2019s an ideal tactic if you\u2019re looking to get more business from existing customers since the probability of selling to these is <\/span><a href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/customer-loyalty-statistics\/\"><span style=\"font-weight: 400;\">60\u201370%<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Upselling typically refers to replacing one product in a customer\u2019s basket with a slightly more expensive one. It may also refer to encouraging purchase of a complementary product. In some situations, cross-selling may be a better description for this latter practice.<\/span><\/p><p><span style=\"font-weight: 400;\">To upsell a product, there are some things you must be mindful of. For a start, you need to sell something quite similar or related to the original item. If somebody wants to buy an oven you won\u2019t be able to upsell them on a dishwasher, for example.<\/span><\/p><p><span style=\"font-weight: 400;\">You also need to consider the customer\u2019s anchor price. This term typically refers to the first price a customer sees on your website, which invites comparisons with other products. If there\u2019s no good justification for the more expensive product, your upselling will fall flat.<\/span><\/p><p><span style=\"font-weight: 400;\">As such, you need to offer detailed information about the products you sell. Where possible, you also need to tie these details to tangible benefits for your customer. Above all, don\u2019t push your luck; upselling can only go so far, particularly since many expensive items are researched carefully beforehand.<\/span><\/p><h3><strong>5. Reduce Abandoned Carts<\/strong><\/h3><p><span style=\"font-weight: 400;\">One of the most frustrating aspects of ecommerce is shopping cart abandonment. While it\u2019s a fact of life for business online &#8211; regardless of industry &#8211; it\u2019s no less frustrating for retailers. In March 2020, <\/span><a href=\"https:\/\/www.statista.com\/statistics\/457078\/category-cart-abandonment-rate-worldwide\/\"><span style=\"font-weight: 400;\">88.05%<\/span><\/a><span style=\"font-weight: 400;\"> of online shopping carts were abandoned. While automotive sales lose out the most, all industries are vulnerable to cart abandonment.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c349f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c349f8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da09770\" data-id=\"da09770\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77a176f elementor-widget elementor-widget-image\" data-id=\"77a176f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"893\" height=\"554\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/Reduce-Abandoned-Carts-1.png\" class=\"attachment-large size-large wp-image-16742\" alt=\"Reduce Abandoned Carts\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (statista.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec124cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec124cd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2541f42\" data-id=\"2541f42\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35c845f elementor-widget elementor-widget-text-editor\" data-id=\"35c845f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Fortunately, the commonality of the problem means we have good ideas for fixing it. To do so, we need to understand why people abandon shopping carts in an ecommerce store in the first place.<\/span><\/p><p><span style=\"font-weight: 400;\">A major factor in shopping cart abandonment is the checkout process itself. Long, complex checkout procedures are sure to deter many shoppers on your site. While payment methods like Apple Pay can streamline things, we can\u2019t rely on these for everyone who wants to shop with us.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Another problem with the checkout process is long delivery times. Even if waiting times are a factor for any online sales more generally, there\u2019s still a ceiling to what shoppers will tolerate.<\/span><\/p><p><span style=\"font-weight: 400;\">In other cases, the problem may be less with the checkout and more with the site surrounding it. If people have to create an account or the website frequently crashes, this can increase the chance of cart abandonment. A perceived lack of security (as we touched upon earlier) will definitely deter a notable chunk of your customers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">One way to reduce shopping cart abandonment is to remove barriers to returning things. For instance, you might want to offer a money-back guarantee on products, as well as clear, simple return policies for your shoppers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This can make people more likely to buy something if they know there are few barriers to changing their minds later. Offering live chat (more on this later) can help resolve any lingering questions they might have.<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s also important to remember an abandoned shopping cart doesn\u2019t have to mean a lost sale. Consider enticing people back with an exit intent pop-up. When a customer moves their cursor away from your store a pop-up appears, which offers them some kind of deal or incentive to stay on-site.<\/span><\/p><p><span style=\"font-weight: 400;\">If a customer has already left the site, another strategy is to send a customer an email welcoming them back. The problem may be that &#8211; for whatever reason &#8211; some questions about the product went unanswered. Offer to answer these questions for them now.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">6. Give Customers (and Search Engines) Helpful Product Descriptions<\/span><\/h3><p><span style=\"font-weight: 400;\">Another customer deterrent is a lack of information about what you sell. This is something that can stop people from even adding things to their shopping cart in the first place.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The solution is to write product descriptions that serve the needs of your customers. You also need to balance this with the needs of search engines, which means considering a broader SEO (search engine optimization) strategy. Luckily, these two things don\u2019t need to be in competition with one another.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bcb36f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bcb36f8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b17f557\" data-id=\"b17f557\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d070a22 elementor-widget elementor-widget-image\" data-id=\"d070a22\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"587\" height=\"283\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/Online-Reviews-1.png\" class=\"attachment-large size-large wp-image-16743\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (oberlo.co.uk)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7de8b8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7de8b8e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d15e1c\" data-id=\"2d15e1c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a83b61 elementor-widget elementor-widget-text-editor\" data-id=\"5a83b61\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Product descriptions will work in slightly different ways for different products. For instance, if you\u2019re selling an item of clothing you\u2019ll need to provide some kind of size guide. If you\u2019re not sure what to include, try to &#8211; within reason &#8211; supply as much information as possible. Product dimensions, basic features, and anything else you think is helpful will make an impact.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A second advantage of detailed descriptions is a reduction in returns. Many returns are due to the product not matching the product description. Providing these crucial details eliminates this problem. You can reduce returns further with other measures, like making sure products are accurately portrayed in photographs.<\/span><\/p><p><span style=\"font-weight: 400;\">In addition to product descriptions, you might want to include testimonials from other customers. These are highly trusted online by first-time shoppers, but only introduce them if you\u2019re confident about the results. <\/span><a href=\"https:\/\/www.oberlo.com\/blog\/online-review-statistics\"><span style=\"font-weight: 400;\">62%<\/span><\/a><span style=\"font-weight: 400;\"> of online shoppers won\u2019t buy from ecommerce brands that censor site testimonials. If you\u2019re concerned about this, working with influencers is another way of generating positive reception.<\/span><\/p><p><span style=\"font-weight: 400;\">SEO is a very broad area of expertise, which requires some time to understand properly. With regards to product descriptions, though, adding keywords can aid visibility in search engine results. Remember that keywords must be surrounded by high-quality content to make an impact.<\/span><\/p><h3><strong>7. Show Shipping Costs<\/strong><\/h3><p><span style=\"font-weight: 400;\">Shipping costs &#8211; or rather unexpected shipping costs &#8211; are a thorn in the side of the online customer, regardless of the target audience. Even if they\u2019re not particularly high, an unexpected one can be a big deterrent for people who thought they knew what they were paying.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It may also contribute to your site\u2019s overall bounce rate. If you haven\u2019t already, make sure to learn about <\/span><span style=\"font-weight: 400;\">bounce rate vs exit rate<\/span><span style=\"font-weight: 400;\"> during your marketing research.<\/span><\/p><p><span style=\"font-weight: 400;\">The simplest solution to this problem is to tell people about your shipping costs as soon as possible. While you likely have this information on a dedicated delivery page, not everyone will consult this.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Writing your delivery costs in a prominent place (on a landing page, for example) lets people know what to expect right away. If your delivery costs are more complicated, make sure to tell people about delivery costs at the start of the checkout process, rather than the end.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0adf911 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0adf911\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1c38da\" data-id=\"b1c38da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-668ac1f elementor-widget elementor-widget-image\" data-id=\"668ac1f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"862\" height=\"617\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/Shipping-Cost.png\" class=\"attachment-large size-large wp-image-16744\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (ecommerceguide.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc27540 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc27540\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c6348b9\" data-id=\"c6348b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5be6da4 elementor-widget elementor-widget-text-editor\" data-id=\"5be6da4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">One option to consider is charging a flat shipping rate for online sales. This will help you convey it to a greater number of customers more easily. However, if this isn\u2019t practical, being upfront about different shipping charges will still be appreciated.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Another option is to do away with delivery costs altogether. Even if you then raise product prices, this may still have a notable psychological impact on your customers and boost ecommerce sales. The flipside of this is that repeat customer may notice the price rises anyway, so think carefully about your choice.<\/span><\/p><h3><strong>8. Let Customers Know What Forms of Payment You Accept<\/strong><\/h3><p><span style=\"font-weight: 400;\">Unclear payment methods are a further deterrent for customers. They\u2019re naturally a frustration for people during the checkout process, given the clear intent to buy at this stage in the game. Fortunately, this is one of the easiest problems to address in ecommerce.<\/span><\/p><p><span style=\"font-weight: 400;\">Start by adding the logos of your accepted credit cards to your website. Work to accept as many different payment methods as you can; the more you add, the more customers you\u2019re going to draw in. New payment methods are one of 2021\u2019s <\/span><a href=\"https:\/\/affise.com\/blog\/mobile-marketing-trends\/\"><span style=\"font-weight: 400;\">mobile marketing trends<\/span><\/a><span style=\"font-weight: 400;\">, so it\u2019s worth taking a close look at them. As with delivery costs try to put them in a prominent place, or at least within the checkout itself.<\/span><\/p><p><span style=\"font-weight: 400;\">As ever, don\u2019t forget to consider security concerns; if people don\u2019t feel safe, they won\u2019t pay. Take a look at your broader website security, and see if there are any relevant logos you can add to your website. Some kind of security seal &#8211; placed in clear view &#8211; will put many customers\u2019 minds at ease. Make sure you actually have the security to back it up, though.<\/span><\/p><h3><span style=\"font-weight: 400;\">9. Make Your Checkout Process as Easy as Possible<\/span><\/h3><p><span style=\"font-weight: 400;\">Since we\u2019ve established that cart abandonment is a big issue, reducing roadblocks in the checkout process should also be addressed. There are a few ways to approach this.<\/span><\/p><p><span style=\"font-weight: 400;\">Start by considering the shape of the checkout process. We\u2019ve acknowledged this already as a factor in cart abandonment. How many steps must new customers take? How much time elapses during an average checkout experience? Consider going through the process yourself; can you identify any major frustrations, and ways of fixing them?\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57d4420 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57d4420\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-717a09b\" data-id=\"717a09b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bbb4082 elementor-widget elementor-widget-image\" data-id=\"bbb4082\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"961\" height=\"659\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/Checkout-Process-1.png\" class=\"attachment-large size-large wp-image-16745\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (financesonline.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-971e276 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"971e276\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-908a0ee\" data-id=\"908a0ee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92885f2 elementor-widget elementor-widget-text-editor\" data-id=\"92885f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You may also want to consider offering a guest checkout option. This is for two main reasons.<\/span><\/p><p><span style=\"font-weight: 400;\">The first is that being asked to create an account for an ecommerce brand is a common headache in online shopping. It\u2019s time-consuming, and has historically required some kind of password verification in a separate window, which many of us simply can\u2019t be bothered with.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The second reason is that &#8211; for various reasons &#8211; we each have a lot of passwords to keep track of. In 2020 the average internet user had <\/span><a href=\"https:\/\/www.techradar.com\/news\/most-people-have-25-more-passwords-than-at-the-start-of-the-pandemic\"><span style=\"font-weight: 400;\">100<\/span><\/a><span style=\"font-weight: 400;\"> passwords to remember. Removing the need for one on your site will make a huge difference to customers.<\/span><\/p><p><span style=\"font-weight: 400;\">Of course, the flipside of this is that customers who guest checkout often lose access to certain features (like item tracking). In the unlikely event of an order problem, make sure your customer service is robust enough to handle complaints about ecommerce sales.<\/span><\/p><p><span style=\"font-weight: 400;\">Streamlining the checkout process in this manner is an example of flexibility in the wake of market trends. Services such as <\/span><a href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-reach-where-brands-and-agencies-partner-up\/\"><span style=\"font-weight: 400;\">Affise Reach<\/span><\/a><span style=\"font-weight: 400;\"> help you embrace this idea more effectively.<\/span><\/p><h3><strong>10. Give Customers the Option to Keep Shopping<\/strong><\/h3><p><span style=\"font-weight: 400;\">This simply means that we allow customers to continue shopping after adding something to their basket. This in turn can encourage people to look around your site once more before they complete their purchase, and possibly spend more than they would otherwise.<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s likely that people will do this anyway, regardless of what you sell. However, facilitating this can still help you to get more sales from a single customer. At the very least it\u2019s an added degree of flexibility for your customers to take advantage of.<\/span><\/p><h3><span style=\"font-weight: 400;\">11. Engage Online Store Visitors With Live Chat<\/span><\/h3><p><span style=\"font-weight: 400;\">Even with detailed product descriptions and plenty of info elsewhere, it\u2019s impossible to anticipate every question your customers have. But worry not; live chat is a ready antidote to this problem.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e98b63e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e98b63e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a0b0530\" data-id=\"a0b0530\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-302e1bb elementor-widget elementor-widget-image\" data-id=\"302e1bb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1067\" height=\"755\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/Customer-Satisfaction-1.png\" class=\"attachment-large size-large wp-image-16746\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (superoffice.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41c8fa1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41c8fa1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c60893\" data-id=\"7c60893\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21d6fa3 elementor-widget elementor-widget-text-editor\" data-id=\"21d6fa3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">While live chat is (or should be) available to all of your customers, you can also hone in on shoppers more receptive to it. You can nudge someone who\u2019s been on a certain page (such as a product page) for a certain length of time. You can also target somebody who\u2019s come to your site from a certain location, such as an email newsletter.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Once live chat has been initiated by a website visitor, work to answer their queries quickly and authoritatively. The more rapidly you can do so, the more likely you are to secure a sale. This in turn can help improve the overall reputation of your ecommerce brand, boost sales elsewhere, and increase the number of loyal customers on your website.<\/span><\/p><h3><strong>12. Email Marketing and Automation<\/strong><\/h3><p><span style=\"font-weight: 400;\">While it\u2019s clearly worth looking into new strategies, some older marketing channels are still useful. One example of this is email marketing; while one of the more traditional marketing techniques, it\u2019s likely you can reach most customers with it. Who doesn\u2019t have an email address, after all?<\/span><\/p><p><span style=\"font-weight: 400;\">A solid starting point is building an email list via an online store. Ask people to subscribe to your emails, and provide a form for them to do so. This has a few different advantages; there\u2019s clear interest from subscribers, meaning there\u2019s probably more interest in what you have to offer.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s also cheaper than some other marketing tactics. On social media, for instance, we must pay for advertising. In an email, it\u2019s free of charge. Moreover, email campaigns can be a more reliable form of communication than social media platforms. While rare, outages do occur on social media from time to time. Emails are relatively more stable and ensure you can communicate with customers without fear of interruption.<\/span><\/p><p><span style=\"font-weight: 400;\">That said, social media can be useful in increasing email signups. For instance, you might want to run a social media campaign to collect email addresses. You could then offer some kind of promotion as a reward for doing this.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bbdb450 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bbdb450\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a81bfc0\" data-id=\"a81bfc0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f834f2 elementor-widget elementor-widget-image\" data-id=\"8f834f2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"464\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/Strong-ROI.png\" class=\"attachment-large size-large wp-image-16747\" alt=\"Strong ROI\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (hustlermarketing.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5349934 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5349934\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40bc43f\" data-id=\"40bc43f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e3b3a5 elementor-widget elementor-widget-text-editor\" data-id=\"3e3b3a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It\u2019s important to think about email marketing with a bit of nuance. While you can send out an identical weekly newsletter to your whole email list, it\u2019s likely you may get a little pushback (or even unsubscriptions). This is because a newsletter can\u2019t be all things to all people. You run the risk of most information in the newsletter being irrelevant to many of your subscribers.<\/span><\/p><p><span style=\"font-weight: 400;\">The best thing to do is send different emails to different customers; a degree of personalization is likely to increase open rate and improve brand engagement. The sign-up form can help us gather relevant information, as we touched upon at the start of the article. This information can then be used to create an email signature through the\u00a0<a class=\"c-link c-link--underline\" tabindex=\"-1\" href=\"https:\/\/www.pandadoc.com\/electronic-signature-software\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-stringify-link=\"https:\/\/www.pandadoc.com\/electronic-signature-software\/\" data-sk=\"tooltip_parent\" data-remove-tab-index=\"true\">best electronic signature software<\/a> for you.<\/span><\/p><p><span style=\"font-weight: 400;\">Ask people about their favorite product categories, and the kinds of promotions they\u2019re interested in. This can help you determine broader trends, and shape the newsletters you write.<\/span><\/p><p><span style=\"font-weight: 400;\">Even if website visitors don\u2019t sign up for newsletters, emails are still a major element of the customer experience. A key component of any ecommerce platform is email automation, from which customers benefit when they perform (or don\u2019t perform) certain actions.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Most of these will be familiar to you; if a customer abandons their cart, you can send an abandoned cart email nudging them back to it. You can also send an email to someone when they first sign up for communications from you. This is a great opportunity to convey some brand values (as well as expressing your appreciation).<\/span><\/p><p><span style=\"font-weight: 400;\">A particularly useful kind of email automation relates to purchases. There are a few of these; you can send an email confirming that an order has been placed, and &#8211; later &#8211; that it has been shipped. You can also send an email confirming delivery, and ask for feedback on a product once some time has been spent with it.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Email lists are ideal if you want to <\/span><a href=\"https:\/\/affise.com\/blog\/nurturing-partner-marketing-leads-with-emails\/\"><span style=\"font-weight: 400;\">nurture leads from partner marketing<\/span><\/a><span style=\"font-weight: 400;\">. This is an excellent strategy if your products are more complex, or you want your marketing to be more cost-effective.\u00a0\u00a0<\/span><\/p><h3><strong>13. Personalize the Buying Experience for Customers<\/strong><\/h3><p><span style=\"font-weight: 400;\">Email marketing is often an example of personalization &#8211; a key component of today\u2019s ecommerce efforts. <\/span><a href=\"https:\/\/www.twilio.com\/en-us\/blog\/announcing-the-state-of-personalization-2021\"><span style=\"font-weight: 400;\">60%<\/span><\/a><span style=\"font-weight: 400;\"> of today\u2019s shoppers say they will likely become repeat buyers with a company following a personalized shopping experience with an online retailer. That said, it\u2019s important to think about the concept in a little more detail.\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dedab7d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dedab7d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf0e91d\" data-id=\"bf0e91d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36c74bb elementor-widget elementor-widget-image\" data-id=\"36c74bb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"429\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/Personalize-Buying-Experience.png\" class=\"attachment-large size-large wp-image-16748\" alt=\"Personalize Buying Experience\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (twilio.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60f09a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60f09a0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4349853\" data-id=\"4349853\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0697ae4 elementor-widget elementor-widget-text-editor\" data-id=\"0697ae4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Personalization has become a big part of how we interact with many digital services. On streaming services like Netflix, we get recommendations based on our viewing history. This allows us to find what we like more easily and streamlines the overall viewing experience.<\/span><\/p><p><span style=\"font-weight: 400;\">That\u2019s essentially what personalization gives us in ecommerce &#8211; a removal of obstacles to getting something we want. When we communicate with customers in a way that <\/span><i><span style=\"font-weight: 400;\">isn\u2019t<\/span><\/i><span style=\"font-weight: 400;\"> personalized, it\u2019s likely to frustrate our customers rather than boost sales. This is usually because we\u2019re sending them information that\u2019s irrelevant; it clutters up inboxes and makes it harder to find what they\u2019re looking for.<\/span><\/p><p><span style=\"font-weight: 400;\">While we\u2019ve seen how personalization works in emails, it can also improve the buying process itself. You may recommend certain products or content types (or even new products) to someone, based upon their previous purchase history or physical location. This can be done via email or on the website itself.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This, in turn, is where the aforementioned data collection comes in handy. If you don\u2019t have this data to hand, consider asking new customers what they\u2019re looking for. It\u2019s likely customers will provide this information if they think it\u2019ll improve their broader shopping experience.<\/span><\/p><p><span style=\"font-weight: 400;\">A key part of data collection is where the data you use comes from. It\u2019s important that you only work with data that customers have freely given you, and that you don\u2019t get too intrusive with your personalization efforts. Some personalization that improves the buying experience is one thing, but if it delves too deeply into a customer\u2019s personal life it\u2019s more likely to repel loyal customers than attract them.<\/span><\/p><p><span style=\"font-weight: 400;\">While personalization is a great way to bolster brand reputation (and therefore broader awareness) it\u2019s not the only way to do so. Consider tools like <\/span><a href=\"https:\/\/affise.com\/cpapi\/\"><span style=\"font-weight: 400;\">CPAPI<\/span><\/a><span style=\"font-weight: 400;\"> if you want to work with advertisers during your marketing efforts.<\/span><\/p><h3><strong>14. Use A\/B Testing<\/strong><\/h3><p><span style=\"font-weight: 400;\">When you\u2019re writing marketing messages, you may be wondering if they\u2019re as strong as they could be. Of course, without some kind of comparison, it\u2019s impossible to know for sure. That\u2019s where A\/B testing comes into play.<\/span><\/p><p><span style=\"font-weight: 400;\">A\/B testing involves comparing two digital elements to see which one resonates best with their customers. You can do this with many aspects of a website, email, or product page, like product descriptions, page layouts, and subject lines. If you pursue content marketing you can A\/B test the headlines you write. It also has its uses in other areas, such as <\/span><a href=\"https:\/\/affise.com\/blog\/affiliate-program-split-testing\/\"><span style=\"font-weight: 400;\">affiliate programs<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0390fe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0390fe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ed1aeff\" data-id=\"ed1aeff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18365b1 elementor-widget elementor-widget-image\" data-id=\"18365b1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"937\" height=\"201\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/Increase-Conversion-Rate-1.png\" class=\"attachment-large size-large wp-image-16749\" alt=\"Increase Conversion Rate\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (financesonline.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c9c096 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c9c096\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d0d0756\" data-id=\"d0d0756\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fba8c8 elementor-widget elementor-widget-text-editor\" data-id=\"1fba8c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">But how does it work in practice? One way to undertake A\/B testing is to show two versions of one variable (like a product description) to different groups of site visitors. When we do this, we often show different variables to different groups simultaneously; say, variable A to group 1, and variable B to group 2.<\/span><\/p><p><span style=\"font-weight: 400;\">Once this is done, you can track metrics for each variable and see which one was more popular. To return to the example of the product description, you might track which one resulted in more conversions over a given period. The product description with the most conversions would then be used for that product.<\/span><\/p><p><span style=\"font-weight: 400;\">A\/B testing comes with many different advantages. It helps you to identify and address problems your visitors are facing, and get a better return on investment from your visitors. It also enables you in reducing your website\u2019s bounce rate.<\/span><\/p><p><span style=\"font-weight: 400;\">A major advantage of A\/B testing is its low-stakes nature. A\/B testing lets you tailor marketing messages without making wholesale amends to your broader website. This makes refining your overall marketing strategy much easier.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Given the power of data in marketing decisions, you may want to consider tools like <\/span><a href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-bi-integrates-with-appsflyer-pull-api\/\"><span style=\"font-weight: 400;\">Affise BI<\/span><\/a><span style=\"font-weight: 400;\"> in your marketing efforts.\u00a0<\/span><\/p><h3><strong>15. Use SEO Plugins<\/strong><\/h3><p><span style=\"font-weight: 400;\">We\u2019ve already touched upon SEO as a consideration for today\u2019s websites. But another concept that\u2019s easy to grasp is the SEO plugin.<\/span><\/p><p><span style=\"font-weight: 400;\">A plugin is something that adds new, specific functionality to an existing piece of software. For instance, we might build a website in WordPress before installing compatible plugins. These in turn give us useful functions for our specific website.<\/span><\/p><p><span style=\"font-weight: 400;\">There are numerous plugins that can improve our SEO strategy for a website. Some may examine your website and identify things that jeopardize your search ranking. Since this list is rather long today, a plugin such as this can be extremely useful.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32608a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"32608a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a8d2cae\" data-id=\"a8d2cae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dfa6b33 elementor-widget elementor-widget-image\" data-id=\"dfa6b33\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"845\" height=\"420\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/SEO-Plugins-1.png\" class=\"attachment-large size-large wp-image-16750\" alt=\"SEO Plugins\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (smartinsights.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cf8490a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cf8490a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c30a3d\" data-id=\"8c30a3d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e1c70d elementor-widget elementor-widget-text-editor\" data-id=\"2e1c70d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Other plugins may help you alter a product\u2019s meta tags more easily. Having good meta tags is important as it helps your product stand out in search results. A good SEO plugin can help you edit titles, descriptions, and what people see in results pages more broadly. Some will even generate meta tags automatically.<\/span><\/p><p><span style=\"font-weight: 400;\">If your site has a lot of images (but an outdated SEO strategy) an SEO plugin can update text associated with images. This has significant SEO benefits, and may also aid other things like site accessibility.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">All that said, it\u2019s important to understand that &#8211; broadly speaking &#8211; plugins aren\u2019t a silver bullet for website problems. Many are designed to identify problems instead of fixing them. This is because many of these problems require human insight to fix, so be sure to factor this into your plugin hunt, to avoid disappointment going forward.<\/span><\/p><h2><strong>Why Do You Need Ecommerce Marketing Strategies for Your Business?<\/strong><\/h2><p><span style=\"font-weight: 400;\">As this list of ecommerce marketing strategies confirms, an ecommerce business can use these ecommerce marketing strategies to keep up with (or even surpass) competitors. It allows them to respond to customer behavior, whether it\u2019s specific interests, social media use, or broader queries about what your business does. These tactics are especially important if you\u2019re a small business.<\/span><\/p><p><span style=\"font-weight: 400;\">A failure to pursue ecommerce marketing strategies means you don\u2019t have enough information about the success of your marketing efforts. It\u2019s also highly likely you\u2019ll fail to draw customers to your business in the first place.<\/span><\/p><h2><strong>Wrapping Up<\/strong><\/h2><p><span style=\"font-weight: 400;\">A wide ecommerce marketing strategy is a key consideration for any ecommerce business. The marketing industry demands that we take a look at our own activities and broader digital trends, as well as how we respond to problems and questions when they arise.<\/span><\/p><p><span style=\"font-weight: 400;\">Creating (and sticking to) an ecommerce marketing strategy is a significant undertaking. Tasks like SEO, live chat, and A\/B testing need constant investment. Others, like design updates and app development, are more freeform. <\/span><a href=\"https:\/\/beslick.com\/lp-taskmanagement\/\"><span style=\"font-weight: 400;\">Task management tools<\/span><\/a><span style=\"font-weight: 400;\"> can help make a complex digital marketing plan more workable.<\/span><\/p><p><span style=\"font-weight: 400;\">By pursuing these strategies with a clear purpose you\u2019re likely to dramatically increase your website visitors, boosting your conversion rates and brand awareness in the process.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>For many of today\u2019s businesses, the internet is a crucial component of what they do. As such, the number of businesses with websites has been steadily increasing. In countries like the UK, the proportion of businesses with a website has risen to more than 80% in the last few years. Source (statista.com) However, it\u2019s not [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":16868,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[51],"tags":[183],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>15 Ecommerce Marketing Strategies to Increase Sales | Affise<\/title>\n<meta name=\"description\" content=\"Wondering what ecommerce marketing strategies pay off? Check this 15 effective strategies proven to help businesses increase sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/ecommerce-marketing-strategies-to-increase-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"15 Ecommerce Marketing Strategies to Increase Sales | Affise\" \/>\n<meta property=\"og:description\" content=\"Wondering what ecommerce marketing strategies pay off? Check this 15 effective strategies proven to help businesses increase sales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/affise.com\/blog\/ecommerce-marketing-strategies-to-increase-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"Affise\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/getaffise\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-16T10:20:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-12T09:35:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/15-Marketing-Tips-for-eCommerce.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2280\" \/>\n\t<meta property=\"og:image:height\" content=\"930\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Affise Academy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GetAffise\" \/>\n<meta name=\"twitter:site\" content=\"@GetAffise\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Affise Academy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"26 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/affise.com\/blog\/ecommerce-marketing-strategies-to-increase-sales\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/affise.com\/blog\/ecommerce-marketing-strategies-to-increase-sales\/\"},\"author\":{\"name\":\"Affise Academy\",\"@id\":\"https:\/\/affise.com\/#\/schema\/person\/df18ec4c7cd397cc0730d187e38a948f\"},\"headline\":\"15 Ecommerce Marketing Strategies to Increase Sales\",\"datePublished\":\"2021-11-16T10:20:39+00:00\",\"dateModified\":\"2025-01-12T09:35:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/affise.com\/blog\/ecommerce-marketing-strategies-to-increase-sales\/\"},\"wordCount\":5332,\"publisher\":{\"@id\":\"https:\/\/affise.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/affise.com\/blog\/ecommerce-marketing-strategies-to-increase-sales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/15-Marketing-Tips-for-eCommerce.png\",\"keywords\":[\"eCommerce Marketing\"],\"articleSection\":[\"Tips &amp; Guides\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/affise.com\/blog\/ecommerce-marketing-strategies-to-increase-sales\/\",\"url\":\"https:\/\/affise.com\/blog\/ecommerce-marketing-strategies-to-increase-sales\/\",\"name\":\"15 Ecommerce Marketing Strategies to Increase Sales | Affise\",\"isPartOf\":{\"@id\":\"https:\/\/affise.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/affise.com\/blog\/ecommerce-marketing-strategies-to-increase-sales\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/affise.com\/blog\/ecommerce-marketing-strategies-to-increase-sales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/15-Marketing-Tips-for-eCommerce.png\",\"datePublished\":\"2021-11-16T10:20:39+00:00\",\"dateModified\":\"2025-01-12T09:35:08+00:00\",\"description\":\"Wondering what ecommerce marketing strategies pay off? Check this 15 effective strategies proven to help businesses increase sales.\",\"breadcrumb\":{\"@id\":\"https:\/\/affise.com\/blog\/ecommerce-marketing-strategies-to-increase-sales\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/affise.com\/blog\/ecommerce-marketing-strategies-to-increase-sales\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/affise.com\/blog\/ecommerce-marketing-strategies-to-increase-sales\/#primaryimage\",\"url\":\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/15-Marketing-Tips-for-eCommerce.png\",\"contentUrl\":\"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/15-Marketing-Tips-for-eCommerce.png\",\"width\":2280,\"height\":930,\"caption\":\"15 Marketing Tips for eCommerce\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/affise.com\/blog\/ecommerce-marketing-strategies-to-increase-sales\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/affise.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"15 Ecommerce Marketing Strategies to Increase Sales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/affise.com\/#website\",\"url\":\"https:\/\/affise.com\/\",\"name\":\"Affise\",\"description\":\"Performance Marketing &amp; Mobile Attribution Platform\",\"publisher\":{\"@id\":\"https:\/\/affise.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/affise.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/affise.com\/#organization\",\"name\":\"Affise Technologies Ltd\",\"alternateName\":\"Affise\",\"url\":\"https:\/\/affise.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/affise.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/affise.com\/wp-content\/uploads\/2021\/09\/affise-logo-banner.jpg\",\"contentUrl\":\"https:\/\/affise.com\/wp-content\/uploads\/2021\/09\/affise-logo-banner.jpg\",\"width\":1080,\"height\":1080,\"caption\":\"Affise Technologies Ltd\"},\"image\":{\"@id\":\"https:\/\/affise.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/getaffise\",\"https:\/\/twitter.com\/GetAffise\",\"https:\/\/www.instagram.com\/getaffise\/\",\"https:\/\/www.linkedin.com\/company\/affise-com\/\",\"https:\/\/medium.com\/@affise\",\"https:\/\/www.youtube.com\/channel\/UCkSVBagxxJzOxhmQ1KXAzPw\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/affise.com\/#\/schema\/person\/df18ec4c7cd397cc0730d187e38a948f\",\"name\":\"Affise Academy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/affise.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/affise.com\/wp-content\/uploads\/2021\/03\/qAEA5F2cZWBGR3NRDLMjtqnBMDAuac3zkASs2ecx-96x96.jpg\",\"contentUrl\":\"https:\/\/affise.com\/wp-content\/uploads\/2021\/03\/qAEA5F2cZWBGR3NRDLMjtqnBMDAuac3zkASs2ecx-96x96.jpg\",\"caption\":\"Affise Academy\"},\"description\":\"Affise is a partner marketing platform for brands, advertisers and agencies to scale via all possible performance marketing channels. Synergy of technology and our long standing experience lets you expand your partnerships, automate every step of the campaign lifecycle and make data-driven decisions.\",\"sameAs\":[\"https:\/\/affise.com\"],\"url\":\"https:\/\/affise.com\/blog\/author\/affise-academy\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"15 Ecommerce Marketing Strategies to Increase Sales | Affise","description":"Wondering what ecommerce marketing strategies pay off? Check this 15 effective strategies proven to help businesses increase sales.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/affise.com\/blog\/ecommerce-marketing-strategies-to-increase-sales\/","og_locale":"en_US","og_type":"article","og_title":"15 Ecommerce Marketing Strategies to Increase Sales | Affise","og_description":"Wondering what ecommerce marketing strategies pay off? Check this 15 effective strategies proven to help businesses increase sales.","og_url":"https:\/\/affise.com\/blog\/ecommerce-marketing-strategies-to-increase-sales\/","og_site_name":"Affise","article_publisher":"https:\/\/www.facebook.com\/getaffise","article_published_time":"2021-11-16T10:20:39+00:00","article_modified_time":"2025-01-12T09:35:08+00:00","og_image":[{"width":2280,"height":930,"url":"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/15-Marketing-Tips-for-eCommerce.png","type":"image\/png"}],"author":"Affise Academy","twitter_card":"summary_large_image","twitter_creator":"@GetAffise","twitter_site":"@GetAffise","twitter_misc":{"Written by":"Affise Academy","Est. reading time":"26 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/affise.com\/blog\/ecommerce-marketing-strategies-to-increase-sales\/#article","isPartOf":{"@id":"https:\/\/affise.com\/blog\/ecommerce-marketing-strategies-to-increase-sales\/"},"author":{"name":"Affise Academy","@id":"https:\/\/affise.com\/#\/schema\/person\/df18ec4c7cd397cc0730d187e38a948f"},"headline":"15 Ecommerce Marketing Strategies to Increase Sales","datePublished":"2021-11-16T10:20:39+00:00","dateModified":"2025-01-12T09:35:08+00:00","mainEntityOfPage":{"@id":"https:\/\/affise.com\/blog\/ecommerce-marketing-strategies-to-increase-sales\/"},"wordCount":5332,"publisher":{"@id":"https:\/\/affise.com\/#organization"},"image":{"@id":"https:\/\/affise.com\/blog\/ecommerce-marketing-strategies-to-increase-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/15-Marketing-Tips-for-eCommerce.png","keywords":["eCommerce Marketing"],"articleSection":["Tips &amp; Guides"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/affise.com\/blog\/ecommerce-marketing-strategies-to-increase-sales\/","url":"https:\/\/affise.com\/blog\/ecommerce-marketing-strategies-to-increase-sales\/","name":"15 Ecommerce Marketing Strategies to Increase Sales | Affise","isPartOf":{"@id":"https:\/\/affise.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/affise.com\/blog\/ecommerce-marketing-strategies-to-increase-sales\/#primaryimage"},"image":{"@id":"https:\/\/affise.com\/blog\/ecommerce-marketing-strategies-to-increase-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/15-Marketing-Tips-for-eCommerce.png","datePublished":"2021-11-16T10:20:39+00:00","dateModified":"2025-01-12T09:35:08+00:00","description":"Wondering what ecommerce marketing strategies pay off? Check this 15 effective strategies proven to help businesses increase sales.","breadcrumb":{"@id":"https:\/\/affise.com\/blog\/ecommerce-marketing-strategies-to-increase-sales\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/affise.com\/blog\/ecommerce-marketing-strategies-to-increase-sales\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/affise.com\/blog\/ecommerce-marketing-strategies-to-increase-sales\/#primaryimage","url":"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/15-Marketing-Tips-for-eCommerce.png","contentUrl":"https:\/\/affise.com\/wp-content\/uploads\/2021\/11\/15-Marketing-Tips-for-eCommerce.png","width":2280,"height":930,"caption":"15 Marketing Tips for eCommerce"},{"@type":"BreadcrumbList","@id":"https:\/\/affise.com\/blog\/ecommerce-marketing-strategies-to-increase-sales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/affise.com\/"},{"@type":"ListItem","position":2,"name":"15 Ecommerce Marketing Strategies to Increase Sales"}]},{"@type":"WebSite","@id":"https:\/\/affise.com\/#website","url":"https:\/\/affise.com\/","name":"Affise","description":"Performance Marketing &amp; Mobile Attribution Platform","publisher":{"@id":"https:\/\/affise.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/affise.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/affise.com\/#organization","name":"Affise Technologies Ltd","alternateName":"Affise","url":"https:\/\/affise.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/affise.com\/#\/schema\/logo\/image\/","url":"https:\/\/affise.com\/wp-content\/uploads\/2021\/09\/affise-logo-banner.jpg","contentUrl":"https:\/\/affise.com\/wp-content\/uploads\/2021\/09\/affise-logo-banner.jpg","width":1080,"height":1080,"caption":"Affise Technologies Ltd"},"image":{"@id":"https:\/\/affise.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/getaffise","https:\/\/twitter.com\/GetAffise","https:\/\/www.instagram.com\/getaffise\/","https:\/\/www.linkedin.com\/company\/affise-com\/","https:\/\/medium.com\/@affise","https:\/\/www.youtube.com\/channel\/UCkSVBagxxJzOxhmQ1KXAzPw"]},{"@type":"Person","@id":"https:\/\/affise.com\/#\/schema\/person\/df18ec4c7cd397cc0730d187e38a948f","name":"Affise Academy","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/affise.com\/#\/schema\/person\/image\/","url":"https:\/\/affise.com\/wp-content\/uploads\/2021\/03\/qAEA5F2cZWBGR3NRDLMjtqnBMDAuac3zkASs2ecx-96x96.jpg","contentUrl":"https:\/\/affise.com\/wp-content\/uploads\/2021\/03\/qAEA5F2cZWBGR3NRDLMjtqnBMDAuac3zkASs2ecx-96x96.jpg","caption":"Affise Academy"},"description":"Affise is a partner marketing platform for brands, advertisers and agencies to scale via all possible performance marketing channels. Synergy of technology and our long standing experience lets you expand your partnerships, automate every step of the campaign lifecycle and make data-driven decisions.","sameAs":["https:\/\/affise.com"],"url":"https:\/\/affise.com\/blog\/author\/affise-academy\/"}]}},"_links":{"self":[{"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/posts\/16573"}],"collection":[{"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/comments?post=16573"}],"version-history":[{"count":0,"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/posts\/16573\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/media\/16868"}],"wp:attachment":[{"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/media?parent=16573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/categories?post=16573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/tags?post=16573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}