{"id":17159,"date":"2021-12-07T13:28:30","date_gmt":"2021-12-07T10:28:30","guid":{"rendered":"https:\/\/affise.com\/?p=17159"},"modified":"2025-01-15T10:37:58","modified_gmt":"2025-01-15T07:37:58","slug":"the-most-effective-strategies-for-lead-acquisition-channels","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/the-most-effective-strategies-for-lead-acquisition-channels\/","title":{"rendered":"The most effective strategies for lead acquisition channels"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17159\" class=\"elementor elementor-17159\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c243f18 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c243f18\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0d9712\" data-id=\"f0d9712\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9767885 elementor-widget elementor-widget-text_gray\" data-id=\"9767885\" data-element_type=\"widget\" data-widget_type=\"text_gray.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <p class=\"text_gray\">\n            When was the last time you clicked on an ad to buy a new product? Today, most people prefer to search for products and services on their own.        <\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6a469e elementor-widget elementor-widget-text-editor\" data-id=\"c6a469e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">For young people, social media has become the preferred source to discover brands before making a purchase, according to <\/span><a href=\"https:\/\/hootsuite.widen.net\/s\/5cztppgsrd\/socialtrends2022_report_en\"><span style=\"font-weight: 400;\">Hootsuite\u2019s<\/span><\/a><span style=\"font-weight: 400;\"> report. Undoubtedly, brands that invest in different channels and new ideas generally improve their chances of attracting potential customers and increase the number of leads.<\/span><\/p><p><span style=\"font-weight: 400;\">As you have probably heard, we call a lead a person or company interested in buying a product or service from a brand. Someone can express interest in a brand in various ways, such as filling up a form on a website to get more information about an offer. Acquiring and nurturing leads is one of the marketer\u2019s most common methods to drive sales smoothly.<\/span><\/p><p><span style=\"font-weight: 400;\">Let\u2019s discuss the lead generation process, take an in-depth look at the most commonly used channels, and find out how to develop effective tactics for your business<\/span><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">Here&#8217;s what you&#8217;ll find in this article:<\/span><\/p><ul><li><a href=\"#Why-Do-You-Need-Multi-channel-Lead-Generation\">Why do you need multi-channel lead generation?<\/a><\/li><li><a href=\"#what-is-a-quality-lead\">What is a quality lead?<\/a><\/li><li><a href=\"#how-to-build-a-cross-channel-lead-generation-strategy\">How to build a cross-channel lead generation strategy?<\/a><\/li><li><a href=\"#most-effective-lead-acquisition-channels\">What the most effective lead acquisition channels to try?<\/a><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4582749 elementor-widget elementor-widget-image\" data-id=\"4582749\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"852\" height=\"414\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/2.png\" class=\"attachment-large size-large wp-image-17188\" alt=\"people interacting with relevant content on social media plataforms\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdd5429 elementor-widget elementor-widget-text-editor\" data-id=\"fdd5429\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b><a id=\"Why-Do-You-Need-Multi-channel-Lead-Generation\"><\/a>Why Do You Need Multi-channel Lead Generation?<\/b><\/h2><p><span style=\"font-weight: 400;\">Before a person is regarded as a lead, they typically interact with a brand multiple times through different touchpoints &#8211; blog, landing page, a post on social media, or others.<\/span><\/p><p><span style=\"font-weight: 400;\">Let\u2019s picture an example: Visitors click on a CTA on one of your channels (blog, social media, email, or other) and are directed to a landing page. There, they see a form or pop-up to sign up for an offer, and if the person is interested, they fill it out and become a lead, as illustrated below by <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/beginner-inbound-lead-generation-guide-ht\"><span style=\"font-weight: 400;\">HubSpot<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3963a57 elementor-widget elementor-widget-image\" data-id=\"3963a57\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"950\" height=\"605\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/scheme_1.png\" class=\"attachment-large size-large wp-image-17187\" alt=\"infographic explaining leads generation process in a simple way\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-055d797 elementor-widget elementor-widget-text-editor\" data-id=\"055d797\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Using multiple channels for lead generation allows a brand to gain many opportunities to increase lead generation. Additionally, new customers get to know about a brand through multiple channels, which impacts decision-making. This means that when a person is ready to purchase, they are more likely to become a potential customer of a brand they already know.\u00a0<\/span><\/p><h3><b><a id=\"what-is-a-quality-lead\"><\/a>What is a quality lead<\/b><span style=\"font-weight: 400;\">?<\/span><\/h3><p><span style=\"font-weight: 400;\">Let\u2019s mention that the lead concept is directly related to the customer journey, and we can divide leads into two main types:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">qualified leads: when they have already been referred to a sales team.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">non-qualified leads: the ones that still need to be worked on.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">We can say that a lead is qualified if it meets the sales requirements to buy a product or service. This means the product fits that person&#8217;s needs. More than quantity, a lead generation strategy should consider the quality of leads, which, according to a survey, is the most important metric for business success for <\/span><a href=\"https:\/\/outfunnel.com\/wp-content\/uploads\/2021\/02\/Revenue-Marketing-Report-2021.pdf\"><span style=\"font-weight: 400;\">58%<\/span><\/a><span style=\"font-weight: 400;\"> of marketers. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f01c8b elementor-widget elementor-widget-image\" data-id=\"4f01c8b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1185\" height=\"571\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/leads.png\" class=\"attachment-large size-large wp-image-17163\" alt=\"marketers opinion about quality leads\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0500610 elementor-widget elementor-widget-text-editor\" data-id=\"0500610\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Image source: <a href=\"https:\/\/outfunnel.com\/wp-content\/uploads\/2021\/02\/Revenue-Marketing-Report-2021.pdf\">Outfunnel<\/a><\/p><p><span style=\"font-weight: 400;\">By working with multiple channels, brands get leads of varying quality. With a multi-channel strategy, companies can figure out how to generate leads on each channel and which ones are the best for them.<\/span><\/p><h3><b><a id=\"how-to-build-a-cross-channel-lead-generation-strategy\"><\/a>How to Build a Cross-channel Lead Generation Strategy?<\/b><\/h3><p><span style=\"font-weight: 400;\">Undoubtedly, cross-channel marketing strategy employs more than just ensuring message consistency and is also a key element to running lead generation campaigns properly. A multi-level approach takes into account all of your marketing channels and networks and how you use them. However, it\u2019s not easy to determine the best path for each channel, and choosing the best tactics can be challenging. <\/span><span style=\"font-weight: 400;\">Below, you\u2019ll find the s<\/span><span style=\"font-weight: 400;\">teps to build a strategy:<\/span><\/p><h3><b>1. <\/b><b>Establish the base cost based on your marketing goals<\/b><\/h3><h3><span style=\"font-weight: 400;\">Essentially, you need to know the base cost for each paid strategy you plan to use. You probably know the price and performance of the channels you are advertising on. So use this knowledge to develop your paid strategy and determine what you can expect from each platform.<\/span><\/h3><h3><span style=\"font-weight: 400;\">Often, you will have to choose what you want to invest in. For example, when it comes to paid ads on social media platforms like Facebook or Instagram, remember that you need to set a clear action and narrow down your target audience to generate leads during your campaign.\u00a0<\/span><\/h3><h3><span style=\"font-weight: 400;\">Another option is to remarket customers who have already visited your profile and therefore have a greater chance of becoming interested in your product and becoming a lead. <\/span><span style=\"font-weight: 400;\">As these are two different tactics, they may produce different results in terms of lead generation. So it&#8217;s better to invest in one that works better on your campaigns.\u00a0<\/span><\/h3><h3><b>2. <\/b><b>Make sure you can track results<\/b><\/h3><p><span style=\"font-weight: 400;\">The most critical part of a lead generation strategy for many marketers is tracking. In this case, it\u2019s a good idea to start by accurately measuring the performance of your landing page for each channel.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">One of the tools that can help set goals and UTM tracking for your marketing objectives is Google Analytics. You can use the landing page for each promotion and have UTMs appended to the end of the URL. The more accurately you can track each action, the better your reports will be, and consequently, your campaign results will be. Below, we will better <\/span><span style=\"font-weight: 400;\">explore metrics to consider<\/span><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p><p><b>Channel-level conversion rates: <\/b><span style=\"font-weight: 400;\">This metric refers to understanding how your campaigns are performing and converting your audience.\u00a0<\/span><\/p><p><b>Conversion rates of each channel\u2019s landing page:<\/b><span style=\"font-weight: 400;\"> This is when you use identical but separate landing pages for promotions on multiple channels.<\/span><\/p><p><b>Cost per conversion:<\/b><span style=\"font-weight: 400;\"> These are the records kept over time to calculate the actual costs of acquiring new customers.<\/span><\/p><p><b>The number of quality leads: <\/b><span style=\"font-weight: 400;\">Refers to filtering leads and requires special attention, resulting in higher costs.<\/span><\/p><h3><b>3. Define the sales cycle<\/b><\/h3><p><span style=\"font-weight: 400;\">Take into account your company&#8217;s sales cycle. Some brands may have a shorter, 15-day cycle and others a longer, 1-month cycle. Know which is your case to determine your metrics and costs more accurately. To do this, have a system in place that allows for proper tracking of your customer&#8217;s entire journey to understand how your marketing channels can complement each other to improve your results.<\/span><\/p><h2><b><a id=\"most-effective-lead-acquisition-channels\"><\/a>What are the Most Effective Lead Acquisition Channels You Should Try?<\/b><\/h2><ul><li aria-level=\"1\"><h3><b>Content marketing<\/b><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">By providing insights, solving problems, and more, content marketing is one of the ways to generate leads at a lower cost than other channels. Thus, it would help to use marketing strategies to create and distribute interesting, engaging, and relevant content to attract leads.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">Essentially, the better your content marketing strategy is, the more leads you\u2019ll be able to capture, and, as we can see below, many B2B marketers found that high content marketing success is related to the value their content delivers (83%).<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87a5852 elementor-widget elementor-widget-image\" data-id=\"87a5852\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1073\" height=\"599\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/leads-2.png\" class=\"attachment-large size-large wp-image-17164\" alt=\"marketers opinions about content marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e42135 elementor-widget elementor-widget-text-editor\" data-id=\"6e42135\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Image source: <a href=\"https:\/\/outfunnel.com\/wp-content\/uploads\/2021\/02\/Revenue-Marketing-Report-2021.pdf\">Content Marketing Institute<\/a><\/p><p><span style=\"font-weight: 400;\">For better results, your content needs to be natural and connect with your audience. Thus, have in mind that content should first be helpful to your customers, and here are some ways to provide value with your content:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Educate by sharing valuable information;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share interesting research;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Entertain with a surprise or creative idea;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inspire with emotional and fascinating stories.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Canva, for example, has a design school where you learn how to use the platform to create engaging designs for promoting a brand, entrepreneur, or influencer.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-244256e elementor-widget elementor-widget-image\" data-id=\"244256e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1036\" height=\"808\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/canvas-leads.png\" class=\"attachment-large size-large wp-image-17165\" alt=\"Canvas design school.example as a good content marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9cf9c1 elementor-widget elementor-widget-text-editor\" data-id=\"d9cf9c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Image source: <a href=\"https:\/\/www.google.com\/search?q=canvas+design+school&amp;rlz=1C1CHBD_enIE871IE871&amp;oq=Canvas+&amp;aqs=chrome.0.69i59j69i57j0i512l5j69i60.2541j0j7&amp;sourceid=chrome&amp;ie=UTF-8\">Canva<\/a><\/p><ul><li aria-level=\"1\"><b>Search engine optimization (SEO)<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">When it comes to finding products and services online, we can see in <\/span><a href=\"https:\/\/backlinko.com\/google-ctr-stats\"><span style=\"font-weight: 400;\">surveys<\/span><\/a><span style=\"font-weight: 400;\"> that the first result in Google gets 31.7% of all clicks, and only 0.78% of people click to view the second page.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-582b35d elementor-widget elementor-widget-image\" data-id=\"582b35d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"761\" height=\"537\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/seo-leads.png\" class=\"attachment-large size-large wp-image-17166\" alt=\"SEO results on Google\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9dbd3f elementor-widget elementor-widget-text-editor\" data-id=\"f9dbd3f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Image source: ClickFow<\/span><\/p><p><span style=\"font-weight: 400;\">As a result, the better a business&#8217;s organic search ranking, the higher the click-through rate (CTR) and the chances of getting new leads, which explains why SEO is crucial for lead generation.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">One of the common ways to work with SEO is by creating blog content. It&#8217;s an excellent tactic for a brand or business and can work in many ways, such as increasing the number of pages indexed and improving ranking for specific keywords.<\/span><\/p><p><span style=\"font-weight: 400;\">In addition, blogging keeps your website constantly updated, which increases your chances of ranking higher on Google and makes your brand more competitive in search results as you publish new blog posts with keywords.<\/span><\/p><ul><li aria-level=\"1\"><h3><b>Mobile ads<\/b><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">As more and more people use their smartphones and tablets, mobile ads have evolved and can now provide accurate analytics and new business opportunities. As we mentioned earlier, young people are turning to <\/span><a href=\"https:\/\/hootsuite.widen.net\/s\/5cztppgsrd\/socialtrends2022_report_en\"><span style=\"font-weight: 400;\">social media<\/span><\/a><span style=\"font-weight: 400;\"> to find brands and services rather than using search engines, according to a recent study.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13094f8 elementor-widget elementor-widget-image\" data-id=\"13094f8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"451\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/2022_trends_microsite_graphic_trends4page_600x600-35dccd629f7005e0eff08ebf0f14f9fb7856d504.png\" class=\"attachment-large size-large wp-image-17167\" alt=\"graphic social media versus search engines\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6048691 elementor-widget elementor-widget-text-editor\" data-id=\"6048691\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Image source: Hootsuite<\/span><\/p><p><span style=\"font-weight: 400;\">As everyone pays attention to <\/span><a href=\"https:\/\/affise.com\/blog\/mobile-marketing-trends\/\"><span style=\"font-weight: 400;\">mobile<\/span><\/a><span style=\"font-weight: 400;\"> devices, this should prompt marketers to develop exceptional strategies, such as giving special consideration to pages in mobile device format, using tactics like SMS marketing, and more.<\/span><\/p><p><span style=\"font-weight: 400;\">Today, social media channels like Instagram provide all the marketing tools needed for businesses to sell over the phone. Regarding mobile selling strategies on social media, we can say that users are not just browsing through feeds and clicking &#8220;buy now&#8221; buttons on sponsored ads, as shown in Hootsuite&#8217;s <\/span><a href=\"https:\/\/hootsuite.widen.net\/s\/5cztppgsrd\/socialtrends2022_report_en\"><span style=\"font-weight: 400;\">report<\/span><\/a><span style=\"font-weight: 400;\">. Instead, customers are using social media for every step of the customer journey.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As such, it&#8217;s vital to include e-commerce tools on social media in your strategy and develop your presence on the platforms, which you will see in more detail in the social media topic below.<\/span><\/p><ul><li aria-level=\"1\"><h3><b>Referral program<\/b><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">Word of mouth has always been a powerful strategy to generate sales. A <\/span><a href=\"https:\/\/affise.com\/blog\/referral-program\/\"><span style=\"font-weight: 400;\">referral program<\/span><\/a><span style=\"font-weight: 400;\"> has a similar principle: finding customers, employees, or partners and encouraging them to spread the word about your product or service.<\/span><\/p><p><span style=\"font-weight: 400;\">Referral programs incentivize word of mouth by offering rewards like discount coupons, gift cards, or free products. For instance, Revolut gives<\/span> <span style=\"font-weight: 400;\">60 \u20ac<\/span> <span style=\"font-weight: 400;\">for clients to share their links with friends. In the end, rewarding people for finding potential customers for you is a way of generating high-quality leads, which are more likely to result in sales.<\/span><\/p><ul><li aria-level=\"1\"><h3><b>Influencer marketing<\/b><\/h3><\/li><\/ul><p><a href=\"https:\/\/affise.com\/blog\/swipe-is-the-new-click-at-the-intersection-of-influencer-and-affiliate-marketing\/\"><span style=\"font-weight: 400;\">Influencers<\/span><\/a><span style=\"font-weight: 400;\"> can quickly reach a large audience and attract much attention, especially in <\/span><span style=\"font-weight: 400;\">countries<\/span><span style=\"font-weight: 400;\"> with large populations such as Brazil, China, Mexico, and many others. This is an excellent opportunity for brands looking to promote their business, increase awareness, and <\/span><span style=\"font-weight: 400;\">enter markets<\/span><span style=\"font-weight: 400;\"> in other countries without building an audience from scratch.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Hootsuite\u2019s <\/span><a href=\"https:\/\/hootsuite.widen.net\/s\/5cztppgsrd\/socialtrends2022_report_en\"><span style=\"font-weight: 400;\">report<\/span><\/a><span style=\"font-weight: 400;\"> points out that the most crucial element for businesses looking to build online communities is to enlist the help of influencers and content creators. By getting their message in front of thousands of followers, brands can gain many new customers. This is why many B2C companies are already working with influencers. Recently, B2B brands have also started to take advantage of this tactic, even if there are fewer influencers available in their case.<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s important to remember that the number of leads an influencer generates is not directly related to their follower base. As long as the audience is engaged and potentially interested in the product or service you are offering, even an influencer with a few thousand followers can deliver good results.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e8eacf elementor-widget elementor-widget-image\" data-id=\"7e8eacf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"778\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/woman-using-smartphone-social-media-conecpt.jpg\" class=\"attachment-large size-large wp-image-17162\" alt=\"person integrating with social media and leads generation channels\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0aad4a5 elementor-widget elementor-widget-text-editor\" data-id=\"0aad4a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Image source: Freepik<\/p><ul><li aria-level=\"1\"><h3><b>Partner marketing<\/b><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">A strategy with <\/span><a href=\"https:\/\/affise.com\/blog\/affiliate-marketing-for-lead-generation\/\"><span style=\"font-weight: 400;\">partner marketing<\/span><\/a><span style=\"font-weight: 400;\"> offers many benefits, especially when it comes to lead generation. While partners receive commissions for promoting products and services, a brand increases reach, generates more leads, and pays for actual <\/span><span style=\"font-weight: 400;\">results<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Partners help to find where your public is. This way, advertisers know they are investing in generating leads in a specific location where their target audience is, which increases the chances of getting qualified leads. Using this tactic, marketers can also figure out which channels they are using to get quality leads.<\/span><\/p><p><span style=\"font-weight: 400;\">By using partnerships to explore new channels where your brand is not as well known, you\u2019ll reach new audiences and work on your brand\u2019s relevancy while learning more about your customers. Many brands and businesses already use partner marketing because it\u2019s a low-risk strategy, especially for building and maintaining relationships with target audiences.<\/span><\/p><p><span style=\"font-weight: 400;\">If you want to make the most of this lead generation channel, consider using a platform like <\/span><a href=\"https:\/\/affise.com\/reach\/\"><span style=\"font-weight: 400;\">Affise Reach<\/span><\/a><span style=\"font-weight: 400;\">, a global place where you can expand your partnership. With Affise, your business will be ready for great opportunities as you have access to many partners to promote products and increase your lead generation.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cda424 elementor-widget elementor-widget-image\" data-id=\"3cda424\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/brunette-woman-typing-email-laptop-computer-while-sitting-home-selective-focus-hand.jpg\" class=\"attachment-large size-large wp-image-17161\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-110ca0a elementor-widget elementor-widget-text-editor\" data-id=\"110ca0a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Image source: Freepik<\/p><ul><li><h3><b>Email marketing<\/b><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">Undoubtedly, <\/span><a href=\"https:\/\/affise.com\/blog\/nurturing-partner-marketing-leads-with-emails\/\"><span style=\"font-weight: 400;\">email marketing<\/span><\/a><span style=\"font-weight: 400;\"> is a great solution to generate leads and direct them into the sales funnel. For example, you can increase the conversion rate by sending relevant emails to your previous customers. With that in mind, try to make emails more attractive.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Think about how you can grab the attention of your customers with an appealing title. Try out different titles to see which one resonates better with your target audience. Another tactic that can help create an engaging email is using the person\u2019s name to add a personal touch.<\/span><\/p><p><span style=\"font-weight: 400;\">Pay special attention to the text and make sure your message is objective yet relevant. Use visual elements such as images, emojis, gifs, videos, and anything else you deem appropriate to make your email engaging.\u00a0<\/span><\/p><ul><li aria-level=\"1\"><h3><b>Social media<\/b><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">More than ever, the power of social media lies in building trust and relationships with potential customers. To cultivate an excellent social media presence, you should create relevant content that teaches something new, answers questions or entertains your audience. You can do this in various ways, such as hosting live events to improve interaction with your audience.<\/span><\/p><p><span style=\"font-weight: 400;\">Another common way to attract leads is using paid campaigns. For 2022, Hootsuite\u2019s <\/span><a href=\"https:\/\/hootsuite.widen.net\/s\/5cztppgsrd\/socialtrends2022_report_en\"><span style=\"font-weight: 400;\">report<\/span><\/a><span style=\"font-weight: 400;\"> shows that marketers will spend more money on ads. However, to stand out from the crowd, they need to understand the different experiences on each social media and create ads that connect with people as they use each network. Customers will expect marketers to be more creative and provide content that enriches the customer experience.<\/span><\/p><p><span style=\"font-weight: 400;\">With Pinterest and Tik Tok downloads growing at impressive rates, research from Hootsuite shows that consumers are more receptive to advertising on these networks right now. One of the reasons for this is that social networks are not yet saturated and want to promote content that organically fits the platforms.<\/span><\/p><p><span style=\"font-weight: 400;\">To get the most out of this channel, follow our guide to lead generation through social media. In it, you\u2019ll learn more about engaging audiences and how to create strategies to connect with your potential customers.<\/span><\/p><ul><li aria-level=\"1\"><h3><b>Product trials<\/b><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">Probably, seeing brands give a product for free, at least for a few days, is nothing new. However, it is something to consider to add to your strategy, as a free-trial step may convert more leads into paying customers because free trials reduce the risk to the consumer.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This strategy is even more welcome if you are a new brand. For small businesses or startups, reducing the risk of the unknown is extremely important. Thus, it allows you to demonstrate why your product is better &#8211; when compared to your competitors.\u00a0<\/span><\/p><h2><b>To Sum Up<\/b><\/h2><p><span style=\"font-weight: 400;\">We can assume that leads are essential because they allow a brand to acquire more customers smoothly. Knowing this, you need to master each lead generation channel you will include in your strategy to succeed. So, let\u2019s do a recap:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Distribute valuable, relevant, and consistent content to attract new customers.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consider using blogs to make your website SEO-friendly.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Develop strategies for mobile ads, and pay attention to online social media networks.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reward customers for referring your product or service with discount coupons, gift cards, or free products.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Team up with influencers to reach a large audience quickly.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find partners to promote your offers across many channels.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create engaging emails by paying attention to each detail and make your customers feel special by personalization.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using organic, paid, and other range of methods for growing presence on social media.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consider offering a trial to reduce the customer\u2019s risk and increase the sales rate.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">To find out which lead acquisition tactics work best for your business, you should test each of them. Learning from surveys and having a close look at the tactics also helps, so take a look at the examples we listed in this post as many times as you want.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>When was the last time you clicked on an ad to buy a new product? Today, most people prefer to search for products and services on their own. For young people, social media has become the preferred source to discover brands before making a purchase, according to Hootsuite\u2019s report. Undoubtedly, brands that invest in different [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":17200,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[51],"tags":[214,220,217,219,218,182],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The most effective strategies for lead acquisition channels &#8212; Affise<\/title>\n<meta name=\"description\" content=\"Learn more about the lead generation process, the most powerful channels, and how to develop effective tactics for your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/the-most-effective-strategies-for-lead-acquisition-channels\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Lead Acquisition Channels You Need To Try\" \/>\n<meta property=\"og:description\" content=\"Learn more about the lead generation process, the most powerful channels, and how to develop effective tactics for your business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/affise.com\/blog\/the-most-effective-strategies-for-lead-acquisition-channels\/\" \/>\n<meta property=\"og:site_name\" content=\"Affise\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/getaffise\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-07T10:28:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-15T07:37:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/fb-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Affise Academy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"8 Lead Acquisition Channels You Need To Try\" \/>\n<meta name=\"twitter:description\" content=\"Learn more about the lead generation process, the most powerful channels, and how to develop effective tactics for your business.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/fb-1.png\" \/>\n<meta name=\"twitter:creator\" content=\"@GetAffise\" \/>\n<meta name=\"twitter:site\" content=\"@GetAffise\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Affise Academy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/affise.com\/blog\/the-most-effective-strategies-for-lead-acquisition-channels\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/affise.com\/blog\/the-most-effective-strategies-for-lead-acquisition-channels\/\"},\"author\":{\"name\":\"Affise Academy\",\"@id\":\"https:\/\/affise.com\/#\/schema\/person\/df18ec4c7cd397cc0730d187e38a948f\"},\"headline\":\"The most effective strategies for lead acquisition channels\",\"datePublished\":\"2021-12-07T10:28:30+00:00\",\"dateModified\":\"2025-01-15T07:37:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/affise.com\/blog\/the-most-effective-strategies-for-lead-acquisition-channels\/\"},\"wordCount\":2657,\"publisher\":{\"@id\":\"https:\/\/affise.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/affise.com\/blog\/the-most-effective-strategies-for-lead-acquisition-channels\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/blog.png\",\"keywords\":[\"content marketing\",\"Influencer marketing\",\"Lead Acquisition\",\"Lead Generation Strategy\",\"Multi-channel Lead Generation\",\"Partner Marketing\"],\"articleSection\":[\"Tips &amp; 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