{"id":17290,"date":"2021-12-20T10:54:16","date_gmt":"2021-12-20T07:54:16","guid":{"rendered":"https:\/\/affise.com\/?p=17290"},"modified":"2025-08-10T20:33:06","modified_gmt":"2025-08-10T17:33:06","slug":"best-marketing-tips-for-growing-businesses","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/best-marketing-tips-for-growing-businesses\/","title":{"rendered":"20 Best Marketing Tips for Growing Businesses in 2022"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17290\" class=\"elementor elementor-17290\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d3fa96 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d3fa96\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e48182\" data-id=\"2e48182\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc73ca2 elementor-widget elementor-widget-image\" data-id=\"fc73ca2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1999\" height=\"1335\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/Marketing.jpg\" class=\"attachment-large size-large wp-image-17300\" alt=\"Marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df3329d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df3329d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0424e5e\" data-id=\"0424e5e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95ff858 elementor-widget elementor-widget-text-editor\" data-id=\"95ff858\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Starting a small business might seem like a combination of savvy knowledge on the one hand and sheer, sometimes desperate, blind luck on the other. When you throw in a volatile economic landscape caused by a growing list of global concerns, the ratio between knowledge and luck appears to have become even more lopsided.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">How can any new business regain control of their growth?<\/span><\/p><p><span style=\"font-weight: 400;\">As businesses peer trepidatiously towards 2022, it\u2019s worth remembering that growth opportunities are still out there. The climate of commerce has undoubtedly morphed more than usual in recent times. But the same hard work, dedication, and patience that saw continually successful companies make it through the pandemic can be applied to any growing venture.<\/span><\/p><p><span style=\"font-weight: 400;\">By taking the fail-proof marketing advice that the past has proven over and over, and mixing it with the savvy needed to navigate the marketing landscape in 2022, accelerating your growth is completely possible.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">This guide explores exactly what marketing strategies and tips every startup or growing business and the entrepreneurs behind them should keep in mind to make 2022 a year of newfound growth.<\/span><\/p><h2><span style=\"font-weight: 400;\">20 Best Marketing Tips You Should Know<\/span><\/h2><p><span style=\"font-weight: 400;\">Scaling business the right way takes strategy\u2014marketing strategy, that is. Marketing is the magical touch needed to establish your brand and generate sales leads. If you can offer the right product to the right target market and sales channels, in the right way, by choosing the right techniques, you\u2019ll get the highest possible ROI, even in 2022.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Making your <\/span><a href=\"https:\/\/affise.com\/blog\/ecommerce-marketing-strategies-technologies\/\"><span style=\"font-weight: 400;\">ecommerce marketing strategy<\/span><\/a><span style=\"font-weight: 400;\"> about measurable, objectively attainable goals, while harnessing the ever increasing innovations in technology, can transform stagnation into realistic growth. Marketing in 2022 is about becoming even more clever when it comes to listening to your audience, capturing data, and responding accordingly.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53ee1d0 elementor-widget elementor-widget-html\" data-id=\"53ee1d0\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\r\n    .blog-intro .blog-intro__title_center {\r\n        top: 28%;\r\n    }\r\n<\/style>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ecb086f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ecb086f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29c33ad\" data-id=\"29c33ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-151451f elementor-widget elementor-widget-image\" data-id=\"151451f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1640\" height=\"912\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/More-Consumer-Data.png\" class=\"attachment-large size-large wp-image-17301\" alt=\"More Consumer Data\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (marketingcharts.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e25c51 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e25c51\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e908c11\" data-id=\"e908c11\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c82770d elementor-widget elementor-widget-text-editor\" data-id=\"c82770d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Here are the best marketing ideas and tips for growing any business, right here, right now.<\/span><\/p><h3><span style=\"font-weight: 400;\">1. Identify Your Target Audience and Buyer Persona<\/span><\/h3><p><span style=\"font-weight: 400;\">It\u2019s not exaggerating to say that if you don\u2019t know who your target audience and buyer persona is, your marketing attempts will fall flat. Especially in an age where new niches are created and targeted constantly.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You can\u2019t engage and entice the right audience if you don\u2019t know who they are, and you can\u2019t know who they are until you know who <\/span><i><span style=\"font-weight: 400;\">you<\/span><\/i><span style=\"font-weight: 400;\"> are. This is exactly why your business needs to explore the <\/span><a href=\"https:\/\/beslick.com\/process-mapping\/\"><span style=\"font-weight: 400;\">benefits of process mapping<\/span><\/a><span style=\"font-weight: 400;\"> even before you begin identifying audience and personas.<\/span><\/p><p><span style=\"font-weight: 400;\">Buyer personas and target audiences are intrinsically linked. Whereas a target audience defines a group of customers, a buyer persona looks at specific members of that group\u2014and identifying both is the first step in successful marketing. They\u2019re both incredibly important because they allow you to segment your customers into different groups.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">When you know the motivations and purchasing habits of your existing customers, you can target different groups in the best way to generate leads. So ask yourself: What\u2019s pushing customers to make a purchasing decision? What does it look like if they succeed? Knowing these things will help you create marketing messages that resonate with your audience specifically.<\/span><\/p><h3><span style=\"font-weight: 400;\">2. Optimize Your Website for Web and Mobile<\/span><\/h3><p><span style=\"font-weight: 400;\">As we move into 2022, there\u2019s an even stronger need for businesses to optimize their websites for an omnichannel and mobile-heavy ecommerce experience. Any patience your customers may have had for putting up with a less than perfect mobile experience has truly evaporated. Our customers don\u2019t just want an omnichannel experience, they expect it.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Everything from your web design to your content should be created to be mobile-friendly. While many businesses have adopted a responsive web design, there are ways to take your optimization efforts to the next level.<\/span><\/p><p><span style=\"font-weight: 400;\">For one, you can try prioritizing elements for mobile devices that are absolutely crucial for users to see\u2014like CTA buttons on landing pages, for example\u2014to avoid the problem of limited display space. It\u2019s also important to remember that mobile design is more limited than desktop, so focus on content that is easy to read and easily accessible. And, make your mobile navigation a top priority.<\/span><\/p><h3><span style=\"font-weight: 400;\">3. Leverage Email Marketing Strategy<\/span><\/h3><p><span style=\"font-weight: 400;\">Don\u2019t make the mistake of thinking that email in today\u2019s flashy ecommerce universe is irrelevant. In fact, leveraging your email list and employing a smart email marketing strategy can be hugely beneficial. Email acts as a direct link between you and your customers, and if you utilize it correctly, you\u2019ll achieve the direct and targeted online marketing your customers want.<\/span><\/p><p><span style=\"font-weight: 400;\">Although designing attention-grabbing messages with top-quality, unique content is crucial, you can go one step further and harness the power of automated email marketing tools to provide hyper-relevant material to every inbox. How? By setting up an email preference center that segments your contacts according to their own self-selected desires, is how.<\/span><\/p><p><span style=\"font-weight: 400;\">When a customer provides a preference to your automated preference center, it can trigger an email delivery to that subscriber based on their likes. Adopting an automated <\/span><span style=\"font-weight: 400;\">behavioral email marketing<\/span><span style=\"font-weight: 400;\"> strategy based on the customer\u2019s interactions with your company is a hands-free way of delivering marketing suggestions based on specific needs, rather than generalizations.<\/span><\/p><h3><span style=\"font-weight: 400;\">4. Build Customer Loyalty Programs<\/span><\/h3><p><span style=\"font-weight: 400;\">Like email, small businesses may overlook customer loyalty programs and focus their efforts on more expensive and trendy marketing strategies, such as using influencers. But the simple fact remains that customer loyalty programs are <\/span><a href=\"https:\/\/www.forbes.com\/sites\/kpmg\/2017\/09\/13\/why-customer-loyalty-programs-are-so-important\/?sh=41f17f2d2bd4\"><span style=\"font-weight: 400;\">proven methods for growing and sustaining market share<\/span><\/a><span style=\"font-weight: 400;\">. That is, if they\u2019re given the right kind of attention.<\/span><\/p><p><span style=\"font-weight: 400;\">So how can the small businesses of 2022 revive their loyalty programs? Well, firstly, businesses need to remember that dusty, rigid, and old loyalty program structures can\u2019t simply be pasted into your current strategy. They need to be simple, relevant, and appealing to today\u2019s digital consumer.<\/span><\/p><p><span style=\"font-weight: 400;\">The loyalty programs of today need to be flexible and malleable, with attention-grabbing surprises rather than outdated explanations of why customers can benefit from certain products. And they need to be driven by an accurate measurement of customer experiences and a business model that uses this data effectively.<\/span><\/p><h3><span style=\"font-weight: 400;\">5. Start Partnerships<\/span><\/h3><p><span style=\"font-weight: 400;\">Ecommerce in 2022 is more fluid than it has ever been, and current marketing strategies can\u2019t afford to stand alone. Utilizing partnerships with other small businesses can boost the revenue potential of your business exponentially, and these <\/span><a href=\"https:\/\/affise.com\/blog\/benefits-of-ecommerce-partnerships\/#\"><span style=\"font-weight: 400;\">partnerships are mutually beneficial<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Your products and brand reach more potential customers, and your partners get the chance to grow their brand authority by recommending your excellent products. Partnerships and <\/span><a href=\"https:\/\/affise.com\/blog\/benefits-of-partner-program-for-your-saas-product\/\"><span style=\"font-weight: 400;\">partner programs<\/span><\/a><span style=\"font-weight: 400;\"> are a way to form bonds with other companies that share the same vision and goals, as well as solidify your own brand and company to boost profits.<\/span><\/p><p><span style=\"font-weight: 400;\">Today, there are many ways to connect with the right potential partners, and platforms like <\/span><a href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-reach-where-brands-and-agencies-partner-up\/\"><span style=\"font-weight: 400;\">Affise Reach<\/span><\/a><span style=\"font-weight: 400;\"> make it simple and easy. There are also many ways to take advantage of partnerships in 2022. Partners can:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build do follow links on relevant blog posts<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Perform social media blasts (on Facebook, LinkedIn, etc.) to share new content<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email swap to promote your respective services or content marketing<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Co-produce and co-promote webinars<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organize live events targeting the same prospects<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conduct a new piece of research together<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">6. Social Media Marketing<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17b5cc3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17b5cc3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-00b0594\" data-id=\"00b0594\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02e54ca elementor-widget elementor-widget-image\" data-id=\"02e54ca\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"980\" height=\"545\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/Social-Media-Marketing.png\" class=\"attachment-large size-large wp-image-17303\" alt=\"Social Media Marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (marketingcharts.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47a038a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47a038a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d2e8472\" data-id=\"d2e8472\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa1c987 elementor-widget elementor-widget-text-editor\" data-id=\"aa1c987\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As a small-business owner in 2022, one of the cheapest and most effective forms of marketing that you can invest in is social media marketing. But beyond this, social media allows businesses to connect and engage potential customers from the customer\u2019s own perspective and vantage point, whether that\u2019s via Facebook Ads, Instagram Stories, Youtube, TikTok, or Twitter.<\/span><\/p><p><span style=\"font-weight: 400;\">Social media is the easiest way to get into the minds of your customers by engaging with them on their level. Because of this, one of the best ways to use social to your advantage as a marketer is to tap into its potential for customer engagement. Brands that communicate, interact, and respond to their customers make a much better impression, and increase sales.<\/span><\/p><p><span style=\"font-weight: 400;\">Social media engagement enables brands to react on a continuous basis, and this makes them better at serving their customer\u2019s needs. The impact of bringing yourself to your customer\u2019s vantage point and actually talking to them cannot be understated. Personalization and humanization builds a deeper, more authentic connection, and this is the secret to marketing success in 2022.<\/span><\/p><p><span style=\"font-weight: 400;\">Not only does social media marketing give you a direct platform to reach new customers, it gives your customers a platform to share their great experiences with your business. A strong social media marketing strategy can:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Help you build brand awareness, authority, and trust<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Help you generate meaningful engagement with customers by posting stories, videos, news, data, or trends.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Help provide insight into the conversation that people are having about your business and products<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Moreover, social media marketing is a way to create opportunity out of what people are saying. With the right strategy, businesses can translate customer posts into their CRM to help understand needs and actions. And, with social media management tools, businesses can track key performance metrics.<\/span><\/p><p><span style=\"font-weight: 400;\">Social media presence is also becoming more and more crucial for calculating SEO and rankings. Remember, the algorithm that builds your company\u2019s overall SEO ranking is ever-changing. Keeping abreast with these changes isn\u2019t just a good idea, it\u2019s a responsibility.<\/span><\/p><p><span style=\"font-weight: 400;\">So, rather than just assessing your perfectly optimized website and blog, your ranking seems increasingly linked to your media presence. This presence acts as an indicator to search engines that your business and brand is honest, credible, and above all trustworthy. You can use your social media platforms to build crucial anchor links and high-quality backlinks.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">7. Social Media Business Pages<\/span><\/h3><p><span style=\"font-weight: 400;\">Social media business pages provide opportunities for your business to communicate directly with existing and potential customers, increase awareness about your brand, and boost your leads and sales.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A business page is a way to remain human to your customers, to help them immediately with issues, or to thank them immediately for their advocacy of your brand.<\/span><\/p><p><span style=\"font-weight: 400;\">While customers are expecting to receive useful information from your business page, you can also collect helpful details from them through their participation. Social media business pages provide useful information about your customers and their interactions. Businesses can learn huge amounts about what their customers want through their interaction, comments, and feedback.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">8. Create Quality Content and Blogs<\/span><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9627859 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9627859\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a4536bd\" data-id=\"a4536bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df4fe88 elementor-widget elementor-widget-image\" data-id=\"df4fe88\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1363\" height=\"1999\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/Content.jpg\" class=\"attachment-large size-large wp-image-17295\" alt=\"Content\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-88574d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"88574d7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-539bd6f\" data-id=\"539bd6f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f21ce8 elementor-widget elementor-widget-text-editor\" data-id=\"9f21ce8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As 2022 looms over us, some businesses may choose to abandon quality content due to the time and effort it takes to produce, but this would be a huge mistake.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Content matters now more than ever when it comes to marketing, and it should always remain the foundation of your website and your social media presence. The fact of the matter is, even in today\u2019s lightning fast ecommerce universe, customers still value good communication.<\/span><\/p><p><span style=\"font-weight: 400;\">And it\u2019s not just about improving that all-important SEO. Quality content helps to attract the right audience to your website, apps, and your brand in general, and is the leverage that gets you leads. If a customer finds value in your content, they\u2019re more likely to share it with others and build a meaningful connection with your vision.<\/span><\/p><p><span style=\"font-weight: 400;\">Some of the most <\/span><a href=\"https:\/\/affise.com\/blog\/how-to-set-kpis-to-track-affiliate-program\/\"><span style=\"font-weight: 400;\">common KPIs<\/span><\/a><span style=\"font-weight: 400;\"> to determine the value and effectiveness of your content beyond SEO include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increasing brand awareness and customer loyalty.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generating leads and sales.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improving click-through rates and lowering bounce rates.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Getting social shares and visits to your site from social media platforms.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improving on-site conversions and bottom-line revenue.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Attracting a number of relevant links from authoritative domains.<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">9. Establish Your Brand Identity and Story<\/span><\/h3><p><span style=\"font-weight: 400;\">A brand identity is made up of what your brand values are, how you communicate your product, and what you want people to feel when they interact with you. Your brand identity is your character and personality, and customers expect a strong, consistent, and cohesive identity and story across all touchpoints.<\/span><\/p><p><span style=\"font-weight: 400;\">For small businesses, a strong brand identity and story positions you in the mind of the customer as memorable, and as providing quality products that are worth the cost. A well-branded business is more likely to be seen as experienced, reliable, and trustworthy, all while standing out in the overcrowded ecommerce landscape.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">10. Design a Consistent Logo and Assets<\/span><\/h3><p><span style=\"font-weight: 400;\">In a marketplace where everything in the universe is for sale and available almost instantly, customer trust is perhaps even more important but even harder to achieve. Ecommerce is rife with businesses willing to cut corners and deceive customers for their profit. And, in order to foster lifelong customers, companies need to build trust through brand consistency.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The more consistent your brand logo and assets, the more recognizable they are to your consumers, providing a feeling of reliability and dependability.\u00a0<\/span>This includes having a branded <a href=\"https:\/\/www.pandadoc.com\/business-proposal-templates\/\">business proposal email sample<\/a> template to reinforce the message.<\/p><p><span style=\"font-weight: 400;\">By consistently adhering to a unified approach across all touchpoints, your brand will stay firmly in the minds of consumers. This gives you a competitive advantage by building a strong rapport with your audience, becoming instantly recognizable, and striving to live up to customer expectations.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">11. Ramp Up SEO &amp; Local SEO<\/span><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b65c39a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b65c39a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bfc6077\" data-id=\"bfc6077\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7e40ea elementor-widget elementor-widget-image\" data-id=\"a7e40ea\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1640\" height=\"912\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/Local-SEO.png\" class=\"attachment-large size-large wp-image-17299\" alt=\"Local SEO\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (marketingcharts.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3430fa7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3430fa7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-741767f\" data-id=\"741767f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1430aca elementor-widget elementor-widget-text-editor\" data-id=\"1430aca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Great SEO goes hand in hand with great quality content, and both can make or break your marketing efforts. Google uses the quality of your content and the links within to establish page rankings in search engine result pages, or SERPs. The higher your content ranks, the easier it is for customers to see you. SEO, in essence, is the very best way to become more visible to your market.<\/span><\/p><p><span style=\"font-weight: 400;\">Visibility means more traffic, and more traffic means more opportunities to turn prospective customers into loyal ones. With great content, potential customers are more likely to click on your links, and this improves ranking because Google sees these click through rates, or CTRs, as a way to determine content relevance.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">So, ensuring that your content is designed to answer, help, or inform customers is necessary for improving SEO, particularly for local businesses with a smaller potential customer pool.<\/span><\/p><p><span style=\"font-weight: 400;\">Businesses that want to improve their SEO in 2022 will benefit immeasurably from harnessing Google Analytics. It can help you understand how you\u2019re ranking and why, and also help you learn about your audience to create better content for them specifically.<\/span><\/p><h3><span style=\"font-weight: 400;\">12. Invest in Analytics<\/span><\/h3><p><span style=\"font-weight: 400;\">Marketing analytics shines a light on the inner workings of your customer base by allowing you to gather the information that you need to find leads and create a lasting foundation for growing your business. Not only that, in 2022, you\u2019re unlikely to find a business that doesn\u2019t take advantage of analytics.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3912ec4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3912ec4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc91921\" data-id=\"dc91921\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95a5c10 elementor-widget elementor-widget-image\" data-id=\"95a5c10\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1640\" height=\"912\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/Analytics.png\" class=\"attachment-large size-large wp-image-17294\" alt=\"Analytics\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (marketingcharts.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02fedfc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02fedfc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-080753a\" data-id=\"080753a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fdeffdb elementor-widget elementor-widget-text-editor\" data-id=\"fdeffdb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Investing in data insights and analytics like artificial intelligence (AI) driven predictive analytic tools gives companies a competitive edge in the disruptive markets of today. Sophisticated analytic tools can provide essential insights that help businesses understand how best to engage with customers across multiple touchpoints and omnichannel communications, as well as compare the past to the present.<\/span><\/p><p><span style=\"font-weight: 400;\">The ability to dive into historical data to uncover past successes, and then apply predictive algorithms to become more successful in the future, is a surefire way to stay relevant and competitive in today\u2019s market, and great analytics can help you get there.<\/span><\/p><h3><span style=\"font-weight: 400;\">13. Provide Coupons, Giveaways, Promotions<\/span><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c960e62 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c960e62\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e0825c\" data-id=\"5e0825c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e95995b elementor-widget elementor-widget-image\" data-id=\"e95995b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1333\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/Coupons.jpg\" class=\"attachment-large size-large wp-image-17296\" alt=\"Coupons\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c07f76a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c07f76a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-effa40e\" data-id=\"effa40e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4614e6d elementor-widget elementor-widget-text-editor\" data-id=\"4614e6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Maybe even more relevant than ever in the shadow of a global marketplace that has been completely upended in the last two years, coupons, giveaways, and promotions are still a great marketing tactic.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">There are all kinds of ways that giving a little bit extra can help your overall marketing campaigns:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They can increase your customer base. If a customer tries a product simply because they received a coupon, they may like it enough to make it a regular purchase.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They can build brand awareness through the sheer exposure coupons can generate.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They can create a more loyal customer base by rewarding them and enticing customer return.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They can up-sell more expensive (and profitable) products.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They can be measured, tracked, and analyzed to gain valuable insight into customer preferences.<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">14. Produce Webinars<\/span><\/h3><p><span style=\"font-weight: 400;\">With the rise of video-centric social media platforms like TikTok and YouTube, webinars are a great marketing strategy for 2022. The benefits of producing webinars are many. They\u2019re basically lead generation tools that provide super specific, expert, valuable information to customers.<\/span><\/p><p><span style=\"font-weight: 400;\">Because they\u2019re a visual medium, webinars are a direct way to forge communication between your brand and your customer base. They\u2019re also a quick and easy way to grasp information, because who has time for lengthy product guides?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As well being great for making sales and lead generation, other important features of webinars include that:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They provide an opportunity to manage pre-sales objections face-to-face.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They are excellent for boosting traffic, brand awareness, and authority.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They speed up the sales cycle by reaching people wherever they are in your sales funnel.<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">15. Make Use of Influencers<\/span><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a92b923 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a92b923\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2023c6d\" data-id=\"2023c6d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c72205 elementor-widget elementor-widget-image\" data-id=\"4c72205\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"712\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/Influencer-Marketing.png\" class=\"attachment-large size-large wp-image-17298\" alt=\"Influencer Marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (marketingcharts.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13e0293 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13e0293\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9260894\" data-id=\"9260894\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c3e133 elementor-widget elementor-widget-text-editor\" data-id=\"1c3e133\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Influencer marketing is an important part of a cohesive digital marketing plan in an age where authenticity counts for more and more. Because influencers operate independently and integrate advertising into their own content, they\u2019re the ones in charge of how they choose to portray the brand and message.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">By forming relationships with influencers that operate within <\/span><a href=\"https:\/\/affise.com\/blog\/best-affiliate-marketing-niches\/\"><span style=\"font-weight: 400;\">your marketing niche<\/span><\/a><span style=\"font-weight: 400;\">, they\u2019ll genuinely be keen to try out and discuss your product. And, instead of throwing a marketing campaign into the uncertain sea filled with unlimited choice for audiences, targeting influencers can be an immediate way to reach potential customers who have already chosen to engage with them.<\/span><\/p><h3><span style=\"font-weight: 400;\">16. Get Your Customers\u2019 Reviews and Testimonials<\/span><\/h3><p><span style=\"font-weight: 400;\">Trust, credibility, authenticity, reputation. These all matter when it comes to generating leads in today\u2019s market.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">So, getting your hands on authentic customer reviews and testimonials and broadcasting them as widely as possible can go a very long way. And it makes sense when you think of your own habits. Who are you more likely to buy from, the brand with no reviews or the one with hundreds of great ones?<\/span><\/p><p><span style=\"font-weight: 400;\">Beyond this, reviews and testimonials are a fuss-free way to enlist your most enthusiastic fans to build your reputation for you. And, customers who give testimonials of course want to tell people about their experiences, their history, and their background.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">When they share their stories, they\u2019ll help both build your community by solving a recurring problem that common buyers may have, and cater to what your customer base wants in terms of new products.<\/span><\/p><h3><span style=\"font-weight: 400;\">17. Create an Affiliate Program<\/span><\/h3><p><span style=\"font-weight: 400;\">Even besides the fact that it\u2019s getting more and more popular, affiliate programs and <\/span><a href=\"https:\/\/affise.com\/blog\/how-to-get-brand-ambassadors\/\"><span style=\"font-weight: 400;\">brand ambassadors<\/span><\/a><span style=\"font-weight: 400;\"> are the gift that keeps on giving in modern marketing.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Simply, an affiliate program incentivizes people (the affiliate) to market another person\u2019s or company\u2019s products by earning an incentive for every sale they make the company. So not only is it mutually beneficial, it\u2019s also a great way to widen your marketing scope.<\/span><\/p><p><span style=\"font-weight: 400;\">But how is this process monitored, and how do companies keep track of who\u2019s selling what? Affiliate management systems are a company\u2019s eyes and ears when it comes to their affiliate program. If you don\u2019t invest in the right one, the whole venture might not pay off.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You need to make sure that your management system can keep up with business growth, for one. But beyond this, you won\u2019t be able to keep track of marketing insight if you don\u2019t have detailed analytics, automation tools, and responsive support service. And it\u2019s not actually complicated at all to <\/span><a href=\"https:\/\/affise.com\/blog\/affiliate-program-migration-how-to-migrate-to-affise\/\"><span style=\"font-weight: 400;\">migrate to a better performing affiliate platform<\/span><\/a><span style=\"font-weight: 400;\">. Not if you migrate to Affise, anyway.<\/span><\/p><h3><span style=\"font-weight: 400;\">18. Start a Rewards and Referral Program<\/span><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d8017bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d8017bf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-821face\" data-id=\"821face\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cc0c4f elementor-widget elementor-widget-image\" data-id=\"4cc0c4f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1333\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/Rewards.jpg\" class=\"attachment-large size-large wp-image-17302\" alt=\"Rewards\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f953414 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f953414\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-362a4a9\" data-id=\"362a4a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15a61fb elementor-widget elementor-widget-text-editor\" data-id=\"15a61fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With the right rewards and <\/span><a href=\"https:\/\/affise.com\/blog\/referral-program\/\"><span style=\"font-weight: 400;\">referrals<\/span><\/a><span style=\"font-weight: 400;\">, your marketing strategy can immediately skyrocket in terms of engagement. Customer loyalty can increase your profits, improve sales, and sustainably grow your business because customers don\u2019t just like these programs, they expect them.<\/span><\/p><p><span style=\"font-weight: 400;\">Referral programs and rewards are your way to thank customers for their loyalty, and reciprocally they make them even more loyal. Members of customer loyalty programs are more likely to make another purchase after receiving an incentive, and they\u2019re a great way to engage customers beyond just the point of purchase, creating better retention and further referrals.<\/span><\/p><h3><span style=\"font-weight: 400;\">19. Produce Tutorial or Explainer Videos<\/span><\/h3><p><span style=\"font-weight: 400;\">At the expense of repeating what\u2019s already been said, the customer of 2022 loves a well curated video. Tutorial and explainer videos are excellent marketing leverage to show off new products, communicate a specific message to an audience who chose you (and not the other way around), and to detail a new service.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Not only that, they\u2019re super helpful, showing customers how to use a product, how it works, how to maintain it, and how easy it is to assemble and use. This, in turn, decreases customer support queries or complaints, and this can help improve your overall brand image. They can make complicated assemblies easy and visual, they\u2019re cheap, and are great at explaining how beneficial a product can be.<\/span><\/p><h3><span style=\"font-weight: 400;\">20. Establish Your Influence in Your Field<\/span><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11711c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11711c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bfa7951\" data-id=\"bfa7951\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5515898 elementor-widget elementor-widget-image\" data-id=\"5515898\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1640\" height=\"912\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/Establishing-Products.png\" class=\"attachment-large size-large wp-image-17297\" alt=\"Establishing Products\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (marketingcharts.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b59b223 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b59b223\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e06e35d\" data-id=\"e06e35d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55fcc80 elementor-widget elementor-widget-text-editor\" data-id=\"55fcc80\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Industry influence is an absolute necessity in today\u2019s competitive marketplace. There are innumerable ecommerce endeavors to compete with, so your business needs to be able to sway opinion. Influence is the best way to achieve this.<\/span><\/p><p><span style=\"font-weight: 400;\">Businesses must exercise their utmost ability to be and remain relevant, useful, and above all credible in the spaces where consumers are present. Customers are paying less and less time focusing on advertisements and bland brand content, and more time listening to other consumers as well as industry experts and influencers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To achieve this in your field, you can audit your brand\u2019s influence, advocates, and influencers, identify gaps, and then search for internal influencers and map topics of interest that will boost your authority. When credible information comes from a source that has gained consumer trust, influence is born.<\/span><\/p><h2><span style=\"font-weight: 400;\">What Strategy Should You Use?<\/span><\/h2><p><span style=\"font-weight: 400;\">Above all, establishing your influence employs businesses to take advantage of many marketing strategies.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Establishing your influence in 2022 is so much more than having authority, although authority is a big aspect of it. You need to be an expert in your business, sure. But influence comes from all of the strategies we\u2019ve discussed above and more. Businesses grow influence, and simply just grow, by employing the right combination of digital marketing, analytic intelligence, software savvy, and brand building.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Influence requires consumer trust because much of the time we invite real influencers and real people to help endorse our products. But it also requires trust because we\u2019ve optimized our functionality so that customers can rely on us at any time, in any place, on any digital channel. Businesses need to be actively present online, within their content and in their social media activity to really build lasting influence.<\/span><\/p><p><span style=\"font-weight: 400;\">So get guest posting on niche and mainstream sites, boost engagement through influencer partnerships, ensure your content is great, increase presence through social media, take advantage of all the intelligent software, and dispel the myths you may have heard about <\/span><a href=\"https:\/\/affise.com\/blog\/myths-moving-affiliate-program-to-saas\/\"><span style=\"font-weight: 400;\">moving your affiliate program to SaaS<\/span><\/a><span style=\"font-weight: 400;\">. The fact is, if you\u2019re unwilling to embrace a multifaceted marketing approach, you may as well not embrace any of them.<\/span><\/p><h2><span style=\"font-weight: 400;\">Takeaway<\/span><\/h2><p><span style=\"font-weight: 400;\">Before you take all of these excellent pieces of advice, step back. Start by hiring the right employees to think outside of the box when it comes to your marketing strategy and approach. And it helps if they\u2019re dedicated to your overall business success. Instead of focusing on new growth, build the customer base that will form the stable base you need to stabilize new expansion.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">And don\u2019t forget to mitigate risks whenever possible by investing in <\/span><a href=\"https:\/\/beslick.com\/iso-certification\/\"><span style=\"font-weight: 400;\">ISO certification<\/span><\/a><span style=\"font-weight: 400;\">. Although risk is pretty inevitable when you start to grow your enterprise, there are several ways that you can mitigate both internal and external threats\u2014the threats that can stop your growth in its tracks.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As you grow, you may add space or equipment, create new products or services, or increase your operating and distribution radius. All of these can add exponential risk to your operations and your customer\u2019s data. Keep them safe by keeping yourself safe.<\/span><\/p><p><span style=\"font-weight: 400;\">At the end of the day, there&#8217;s no surefire formula for instant business success. The same old hard work and dedication that we\u2019ve always needed to thrive in the world of commerce, and ecommerce, are just as applicable today, even though our focus points have drastically changed. Growth is an ongoing and multifaceted process that will always require patience to really thrive.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Starting a small business might seem like a combination of savvy knowledge on the one hand and sheer, sometimes desperate, blind luck on the other. When you throw in a volatile economic landscape caused by a growing list of global concerns, the ratio between knowledge and luck appears to have become even more lopsided. How [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":17596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[51],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Growing a Small Business Tips | Proven Marketing Strategies<\/title>\n<meta name=\"description\" content=\"Discover top tips for growing a small business\u2014target the right audience, build your brand, and use smart marketing to drive growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/best-marketing-tips-for-growing-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Growing a Small Business Tips | Proven Marketing Strategies\" \/>\n<meta property=\"og:description\" content=\"Discover top tips for growing a small business\u2014target the right audience, build your brand, and use smart marketing to drive growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/affise.com\/blog\/best-marketing-tips-for-growing-businesses\/\" \/>\n<meta property=\"og:site_name\" content=\"Affise\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/getaffise\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-20T07:54:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-10T17:33:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/Best-marketing-tips-for-growing-business.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2280\" \/>\n\t<meta property=\"og:image:height\" content=\"930\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Affise Academy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GetAffise\" \/>\n<meta name=\"twitter:site\" content=\"@GetAffise\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alister Esam\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"20 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/affise.com\/blog\/best-marketing-tips-for-growing-businesses\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/affise.com\/blog\/best-marketing-tips-for-growing-businesses\/\"},\"author\":{\"name\":\"Affise Academy\",\"@id\":\"https:\/\/affise.com\/#\/schema\/person\/df18ec4c7cd397cc0730d187e38a948f\"},\"headline\":\"20 Best Marketing Tips for Growing Businesses in 2022\",\"datePublished\":\"2021-12-20T07:54:16+00:00\",\"dateModified\":\"2025-08-10T17:33:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/affise.com\/blog\/best-marketing-tips-for-growing-businesses\/\"},\"wordCount\":4084,\"publisher\":{\"@id\":\"https:\/\/affise.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/affise.com\/blog\/best-marketing-tips-for-growing-businesses\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/Best-marketing-tips-for-growing-business.png\",\"articleSection\":[\"Tips &amp; 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