{"id":17314,"date":"2021-12-20T16:32:12","date_gmt":"2021-12-20T13:32:12","guid":{"rendered":"https:\/\/affise.com\/?p=17314"},"modified":"2025-09-10T18:24:57","modified_gmt":"2025-09-10T15:24:57","slug":"ecommerce-marketing-growth-2022","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/ecommerce-marketing-growth-2022\/","title":{"rendered":"13 Trends That Will Drive Ecommerce Marketing Growth in 2022"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17314\" class=\"elementor elementor-17314\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d5eca0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d5eca0d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71307ab\" data-id=\"71307ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac1d061 elementor-widget elementor-widget-text-editor\" data-id=\"ac1d061\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">We\u2019re reaching that time of year where businesses reflect on what\u2019s gone well and predict the future ecommerce trends to watch out for as we move into the next.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">However the past year has hit you &#8211; with its various lockdowns and restrictions on brick and mortar outlets, online spending booms, and social media trends &#8211; this is an opportunity to use what you\u2019ve learned to your advantage.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Growth is about learning to improve from mistakes and challenges faced. With a hand from our 2022 trend predictions, you can make this year your business&#8217;s best yet.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In this post, we\u2019ll share our insights into the factors that will drive ecommerce sales growth in the coming year.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-851d075 elementor-widget elementor-widget-html\" data-id=\"851d075\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\r\n    .blog-intro .blog-intro__title_center {\r\n    top: 35%;\r\n    max-width: 500px;\r\n    margin: 0;\r\n}\r\n<\/style>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-227866b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"227866b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0aed34f\" data-id=\"0aed34f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e27d762 elementor-widget elementor-widget-image\" data-id=\"e27d762\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"993\" height=\"782\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/Retail-Ecommerce.png\" class=\"attachment-large size-large wp-image-17323\" alt=\"Retail Ecommerce\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (statista.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a0d3aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a0d3aa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ed66713\" data-id=\"ed66713\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-462c31a elementor-widget elementor-widget-text-editor\" data-id=\"462c31a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Current Statistics and 2022 Forecast<\/span><\/h2><p><span style=\"font-weight: 400;\">With global ecommerce now worth around <\/span><a href=\"https:\/\/www.statista.com\/statistics\/379046\/worldwide-retail-e-commerce-sales\/\"><span style=\"font-weight: 400;\">$4.9 trillion<\/span><\/a><span style=\"font-weight: 400;\"> and this figure expected to rise to $5.4 trillion by 2022, it will form a significant part of any successful business plan in the next year.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With more ways to engage with brands online, online sales are no longer limited to an ecommerce store but also integrated into business social media accounts, providing customers with omnichannel experiences.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">That being said, ecommerce sales in the majority of industries are set to <\/span><a href=\"https:\/\/business.adobe.com\/resources\/digital-economy-index.html\"><span style=\"font-weight: 400;\">slow down<\/span><\/a><span style=\"font-weight: 400;\"> a little compared to the spikes in growth seen during early pandemic lockdowns in 2020. Customers are gradually returning to brick and mortar stores &#8211; we\u2019ve recently seen a rise of <\/span><span style=\"font-weight: 400;\">208%<\/span><span style=\"font-weight: 400;\"> in online orders being picked up in stores.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">How customers engage with brands has changed, too &#8211; from discovering products through social commerce to boycotting ethically dubious online retailers. The marketing landscape has adjusted, and social proof now takes precedence- recommendations from friends, online reviewers, and influencers can increase conversion rates by up to <\/span><a href=\"https:\/\/spiegel.medill.northwestern.edu\/how-online-reviews-influence-sales\/\"><span style=\"font-weight: 400;\">270%<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For ecommerce marketing growth in 2022, you need to be attentive to the following trends:<\/span><\/p><h2><span style=\"font-weight: 400;\">13 Trends to Watch Out For<\/span><\/h2><p><span style=\"font-weight: 400;\">Trends come and go but, from what we\u2019ve seen in 2021, these look set to shape marketing in 2022. If you aren\u2019t already aware of them, do some research to integrate these into your ecommerce marketing strategy.<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s unlikely you have the resources to focus on every single one, so pick out those that fit best with your brand image. Use your imagination and experiment with your marketing plans while keeping these ideas in mind, and you\u2019re sure to start your year with a bang!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-330f392 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"330f392\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-163d6f9\" data-id=\"163d6f9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ac4ac6 elementor-widget elementor-widget-image\" data-id=\"7ac4ac6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"800\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/Revenue-Growth.png\" class=\"attachment-large size-large wp-image-17324\" alt=\"Revenue Growth\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (chargify.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8458114 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8458114\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a0d87e6\" data-id=\"a0d87e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f631bda elementor-widget elementor-widget-text-editor\" data-id=\"f631bda\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">1. Winning Over One-Time Buyers<\/span><\/h3><p><span style=\"font-weight: 400;\">Encouraging customers to make repeat online purchases has become a massive challenge, with research showing that first-time customers make up <\/span><a href=\"https:\/\/www.yotpo.com\/blog\/return-customers-infographic\/\"><span style=\"font-weight: 400;\">85%<\/span><\/a><span style=\"font-weight: 400;\"> of online shoppers. With so many options to choose from, it\u2019s easy for customers to chop and change their loyalties to suit whichever ecommerce company has the best deals or catches their eye first.<\/span><\/p><p><span style=\"font-weight: 400;\">Building customer loyalty and aiming for retention is much cheaper than constantly generating new leads. A well-known study carried out by Bain suggests that as little as a <\/span><a href=\"https:\/\/media.bain.com\/Images\/BB_Prescription_cutting_costs.pdf\"><span style=\"font-weight: 400;\">5%<\/span><\/a><span style=\"font-weight: 400;\"> increase in customer retention produces more than a 25% increase in profit.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This requires more innovation and strategizing about how to keep customers engaged with your brand and proving to these that loyalty to your business pays off.<\/span><\/p><p><span style=\"font-weight: 400;\">To keep your one-time buyers around, try:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Building your brand\u2019s relationship with them through <\/span><a href=\"https:\/\/affise.com\/\"><span style=\"font-weight: 400;\">partnership marketing<\/span><\/a><span style=\"font-weight: 400;\">. Find and recruit partners that your audience values and trusts to promote your products and services<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Using personalized emails at key points in a customer\u2019s post-purchase journey to remind them of offers that apply to their interests<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Creating a subscription service so that customers don\u2019t even have the opportunity to consider where they\u2019ll source repeat products\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Providing discounts for further purchases<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">2. Mobile Shopping\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">Unsurprisingly, as customers were encouraged to stay at home, fewer of their purchases were made in physical stores. Instead, they looked to m-commerce to fill the gap, with mobile sales accounting for <\/span><a href=\"https:\/\/www.statista.com\/statistics\/806336\/mobile-retail-commerce-share-worldwide\/\"><span style=\"font-weight: 400;\">73%<\/span><\/a><span style=\"font-weight: 400;\"> of all ecommerce sales in 2021.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With websites and newsletters becoming more mobile-friendly, customers are more comfortable making purchases through mobile shopping, which looks set to continue.<\/span><\/p><p><span style=\"font-weight: 400;\">If you haven&#8217;t already optimized your business webpage and communications for smartphones, now is the time.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Making use of omnichannel marketing and sales channels will help you unify your campaigns and communications, integrating them into one experience across multiple platforms. So even when customers use their mobile devices to make purchases, research products, find reviews, and check in-store stock, they have the same experience as they would on any other device. This makes for a seamless customer journey.<\/span><\/p><p><span style=\"font-weight: 400;\">Help out your mobile shoppers by:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Testing your ecommerce features across a range of devices to check your business is equally accessible regardless of the platform used<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Optimizing your marketing emails for mobile devices to make it easier for customers to scan through the content\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Making hyperlinks on your web pages into buttons and keeping app design simple and clean so customers can follow your links on smaller screens<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-789f85b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"789f85b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d08aad\" data-id=\"4d08aad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96d84ea elementor-widget elementor-widget-image\" data-id=\"96d84ea\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"941\" height=\"769\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/Mobile-Retail-Ecommerce.png\" class=\"attachment-large size-large wp-image-17322\" alt=\"Mobile Retail Ecommerce\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (statista.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb52cfb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb52cfb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a55297\" data-id=\"1a55297\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d881ce5 elementor-widget elementor-widget-text-editor\" data-id=\"d881ce5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">3. Better Personalization<\/span><\/h3><p><span style=\"font-weight: 400;\">No longer do generic marketing strategies work with target markets. Personalization is the main driver of customer loyalty in <\/span><a href=\"https:\/\/assets.kpmg.com\/content\/dam\/kpmg\/es\/pdf\/2020\/11\/global-customer-experience-excellence-2020.pdf\"><span style=\"font-weight: 400;\">19 of 27<\/span><\/a><span style=\"font-weight: 400;\"> markets. However you reach out to customers, you need to be in tune with their individual preferences.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You should use their responses to various parts of your website to learn what product filters they use most often, what sorts of products they view, and which they ultimately purchase. This will equip you with the intel you need to recommend other products they might like and send them offers they\u2019ll want to take advantage of.<\/span><\/p><p><span style=\"font-weight: 400;\">This data can be gathered using website metrics based on real-time customer actions. Tracking these across multiple channels can give your business a rounded idea of what different customers are looking for.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To identify where personalized suggestions would prompt customers to spend more, keep an eye on customers\u2019 average order value. (Here\u2019s a quick <\/span><a href=\"https:\/\/www.pureclarity.com\/use-cases\/increase-your-average-order-value\"><span style=\"font-weight: 400;\">average order value definition<\/span><\/a><span style=\"font-weight: 400;\">: the average amount each customer spends when they make an order on your website). This is a critical consumer behavior metric, so if you\u2019re not gemmed up on it already, it\u2019s time to read up.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Retail businesses increasingly view AOV as one of the most important metrics because it provides critical insights that can inform their marketing and pricing strategies.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Personalize your customer experience by:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Gathering metrics and background information on your site users. This will enable you to customize website banners, pop-ups, offers, product recommendations<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Suggesting additional products that are often bought together and likely to interest customers<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Managing the data from all your marketing channels by using an application such as <\/span><a href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-bi-integrates-with-appsflyer-pull-api\/\"><span style=\"font-weight: 400;\">Affise BI<\/span><\/a><span style=\"font-weight: 400;\">. This makes it easier to spot trends across your campaigns and identify customer preferences and how people interact with different ads<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">4. Customized Packaging<\/span><\/h3><p><span style=\"font-weight: 400;\">When building a brand image or aesthetic, making your online store and its products instantly recognizable and desirable has always been vital, but packaging is now a critical consideration for businesses.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Customization isn\u2019t only about appearances when it comes to packaging. Recycled materials, reusability, and durability can also help consumers understand your brand values.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">When customizing your business packaging consider:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">What brand image you want to project, and how your packaging fits in with other existing elements of your brand\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">How your packaging encourages customers to engage further with your brand &#8211; print your social media handles on packages, prompt user-generated content with hashtags, or ask for reviews\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">What is your packaging made of, and how that reflects your company values<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12e6252 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12e6252\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd63d71\" data-id=\"bd63d71\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d97e8f elementor-widget elementor-widget-image\" data-id=\"0d97e8f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/Customized-Packaging.png\" class=\"attachment-large size-large wp-image-17318\" alt=\"Customized Packaging\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (wearewild.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e0ddca9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e0ddca9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5120d81\" data-id=\"5120d81\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b710ce0 elementor-widget elementor-widget-text-editor\" data-id=\"b710ce0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">5. Omnichannel Selling<\/span><\/h3><p><span style=\"font-weight: 400;\">Customers are willing to use any means at their disposal to research the products and services they buy. That means if you want to attract their attention, you need to be showing up on whatever device, platform, or channel they use. Omnichannel selling can be a challenge, keeping all profiles consistent with one another, linking between them, and not letting comments or messages fall through the cracks.<\/span><\/p><p><span style=\"font-weight: 400;\">An <\/span><a href=\"https:\/\/www.brightpearl.com\/ecommerce-guides\/an-introduction-to-omnichannel-retail\"><span style=\"font-weight: 400;\">omnichannel retail<\/span><\/a><span style=\"font-weight: 400;\"> strategy brings all your profiles together so that you can manage them as one, in one place. Regardless of where customers discover your business, using an omnichannel approach means they get a consistent service across platforms.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The best omnichannel user experiences include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Consistent messaging across all platforms and throughout all departments of your business<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Quick replies to messages, not allowing the use of a less popular method of communication to result in a lack of response from your company<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">6. Voice Shopping\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">With voice assistants becoming more and more common in customer homes, voice shopping is definitely on the rise. Predicted to be worth <\/span><a href=\"https:\/\/voicebot.ai\/2018\/03\/05\/voice-shopping-reach-40-billion-u-s-5-billion-uk-2022\/\"><span style=\"font-weight: 400;\">$40 billion<\/span><\/a><span style=\"font-weight: 400;\"> in the US in 2022, it\u2019s particularly suited to ecommerce industries where customers already know what they want and don\u2019t want to waste time or energy slowing down their routine to make a purchase &#8211; be that groceries, home basics, or other low-cost products.<\/span><\/p><p><span style=\"font-weight: 400;\">Naturally, this lacks the visual element ecommerce business often relies on, so marketing and sales strategies have to anticipate this. With the growing popularity of voice assistants in all aspects of life, how we sell and market products must adapt to allow purchases to be made based on audio descriptions, memorable advertising seen previously, and word-of-mouth recommendations.<\/span><\/p><p><span style=\"font-weight: 400;\">Engage with voice shoppers by:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Providing read-out functions on product description pages or FAQ webpages<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Improving the SEO on your web pages to boost your products up SERPs, so voice assistants more regularly list them to voice shoppers<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b5a71a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b5a71a1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-455ebcd\" data-id=\"455ebcd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32deae4 elementor-widget elementor-widget-image\" data-id=\"32deae4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"552\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/Voice-Shopping.png\" class=\"attachment-large size-large wp-image-17325\" alt=\"Voice Shopping\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (voicebot.ai)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a432ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a432ed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-96f9c09\" data-id=\"96f9c09\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-711fd2f elementor-widget elementor-widget-text-editor\" data-id=\"711fd2f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">7. Rise of B2B Ecommerce<\/span><\/h3><p><span style=\"font-weight: 400;\">B2B commerce is quickly moving online and is expected to continue growing at a compound annual rate of <\/span><a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/business-to-business-b2b-e-commerce-market\"><span style=\"font-weight: 400;\">18.7%<\/span><\/a><span style=\"font-weight: 400;\"> between 2021 and 2028. To gain business from such clients will require the implementation of new marketing strategies.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Buyers make around <\/span><span style=\"font-weight: 400;\">12 searches<\/span><span style=\"font-weight: 400;\"> before committing to their B2B purchase, so if your business isn\u2019t showing up in search engines or providing the services and experience that other companies are looking for, you\u2019re going to be missing out.<\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019re new to B2B ecommerce, the big things to focus on are providing quality customer service and a personalized experience unique to your client\u2019s needs.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0To bring your B2B into your ecommerce strategy, try:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Focusing on your customer service and making it as accessible to potential clients as possible<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Supplying clear information through a knowledge base about the services you provide and product details that may be useful<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">8. Focus on Green Consumerism<\/span><\/h3><p><a href=\"https:\/\/nielseniq.com\/global\/en\/insights\/analysis\/2019\/a-natural-rise-in-sustainability-around-the-world\/\"><span style=\"font-weight: 400;\">73%<\/span><\/a><span style=\"font-weight: 400;\"> of consumers state that they would change their shopping habits to minimize their environmental impact. For businesses, that means those with sustainability in mind are far more appealing in current markets, including those supporting environmental action, demonstrating an awareness of their consumption and waste, and supporting independent producers and retailers.<\/span><\/p><p><span style=\"font-weight: 400;\">With the rise of more socially aware generations becoming key consumer groups, it\u2019s not enough to make bold claims without backing them up in how your business runs. Being a green business requires a thorough evaluation of every step of the production process, ensuring the use of fair sources at every point, together with company policies holding the business to higher standards.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Be more green-minded when:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Looking at materials used throughout production, making substitutions where possible for more environmentally friendly options<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Considering investments for your business, ensuring there isn\u2019t a conflict of values concerning sustainability and environmentalism<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-90d1e38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90d1e38\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e01c2bc\" data-id=\"e01c2bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-370284b elementor-widget elementor-widget-image\" data-id=\"370284b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1343\" height=\"603\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/Green-Consumerism-1.png\" class=\"attachment-large size-large wp-image-17326\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (byrotation.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e8e62d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8e62d3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c210a59\" data-id=\"c210a59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7425c3d elementor-widget elementor-widget-text-editor\" data-id=\"7425c3d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">9. Social Media as Sales Channel<\/span><\/h3><p><span style=\"font-weight: 400;\">Our world pretty much revolves around social media at this point, and that doesn\u2019t look set to change. Currently, <\/span><a href=\"https:\/\/www.forbes.com\/sites\/johnkoetsier\/2021\/07\/15\/top-10-apps-by-downloads-and-revenue-q2-2021-report\/?sh=255e8a673295\"><span style=\"font-weight: 400;\">Tiktok<\/span><\/a><span style=\"font-weight: 400;\"> is the most downloaded app, with other social media platforms dominating the top ten. These have evolved to incorporate commerce into their everyday running &#8211; including Facebook Marketplace, Instagram Shopping, and Pinterest\u2019s Shopping List feature, to name a few.<\/span><\/p><p><span style=\"font-weight: 400;\">And with the boom in social media, we\u2019ve seen a considerable increase in the value of the voice of the \u201cInfluencer.\u201d As such, endorsements, mentions, and <\/span><a href=\"https:\/\/affise.com\/blog\/benefits-of-ecommerce-partnerships\/\"><span style=\"font-weight: 400;\">ecommerce partnerships<\/span><\/a><span style=\"font-weight: 400;\"> with Influencers give customers the social proof they\u2019re looking for that the products they\u2019re considering are worth investing in.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Adopting Influencer marketing as part of your partnership marketing strategy can <\/span><a href=\"https:\/\/affise.com\/reach\/\"><span style=\"font-weight: 400;\">expand your reach<\/span><\/a><span style=\"font-weight: 400;\"> while engaging and retaining previous customers.<\/span><\/p><p><span style=\"font-weight: 400;\">To kickstart your social media marketing, try:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Making full use of the features unique to each different platform, creating engaging content that customers want to see<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Collaborating with an influencer with similar interests to your business, increasing the visibility of your brand, and reaching new audiences<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">10. Expanded AI Use in Ecommerce<\/span><\/h3><p><span style=\"font-weight: 400;\">Businesses have been turning to artificial intelligence to improve processes and workflows. <\/span><a href=\"https:\/\/affise.com\/blog\/automated-affiliate-marketing\/\"><span style=\"font-weight: 400;\">Integrating AI into your marketing strategy<\/span><\/a><span style=\"font-weight: 400;\"> makes for better data analysis and, therefore, improved advertising campaigns.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For example, using <\/span><a href=\"https:\/\/affise.com\/cpapi\/\"><span style=\"font-weight: 400;\">CPAPI<\/span><\/a><span style=\"font-weight: 400;\">, Affise\u2019s data transfer platform, will allow you to connect with advertisers and synchronize campaign data to manage and integrate your partnership program with multiple advertisers in one place. It will also free up your marketing team\u2019s capacity to focus on more expertise-driven projects.\u00a0<\/span><\/p><p><a href=\"https:\/\/www.brightpearl.com\/blog\/a-deep-dive-into-ecommerce-marketing-automation\"><span style=\"font-weight: 400;\">Ecommerce marketing automation<\/span><\/a><span style=\"font-weight: 400;\"> tools are in constant development, so there\u2019s no knowing what their limits will be by next year. It\u2019s certainly a trend to watch and find out how its many uses can complement your business structure.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Harness the power of AI by:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Using metrics to forecast customer patterns, allowing your business to strategize and plan<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Providing automatic responses for customers through chatbots, providing basic help and answers to common questions<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Automating administrative and data-centric processes to free up employees\u2019 time for more judgemental tasks<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ee58e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ee58e7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44cd6e2\" data-id=\"44cd6e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bf664a elementor-widget elementor-widget-image\" data-id=\"8bf664a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"627\" height=\"587\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/AI-in-Ecommerce.png\" class=\"attachment-large size-large wp-image-17317\" alt=\"AI in Ecommerce\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (rotaro.co.uk)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a3cb00 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a3cb00\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc74634\" data-id=\"cc74634\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-177a37e elementor-widget elementor-widget-text-editor\" data-id=\"177a37e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">11. Visual Commerce<\/span><\/h3><p><span style=\"font-weight: 400;\">Did you know images aren\u2019t the only way to engage your customers visually. Visual commerce now covers an array of visually engaging content, from augmented reality to interactive videos and user-generated content. It\u2019s going to take more than a well-crafted product image on your ecommerce website to get customers interested in what you do.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This also allows for increased creativity from your marketing teams. How you introduce customers to products and services can now be an immersive experience, no longer reduced to a 2D image.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Likewise, providing Q&amp;A videos, showing other customers using your products, and making use of interactive shopping adverts can provide customers with an insight into the personality of your brand, your employees, and other customers, building a sense of community.<\/span><\/p><p><span style=\"font-weight: 400;\">Other ways to use visual commerce include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Providing QR codes to product pages or how-to videos, making it easier for customers to navigate to the content they\u2019re looking for efficiently<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Going live on social media to demonstrate how your product works to your customers<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">12. Independent Businesses to Gain Popularity<\/span><\/h3><p><span style=\"font-weight: 400;\">After facing huge economic challenges throughout the various lockdowns and other restrictions, independent businesses have gained traction with current markets at the tail end of 2021. There is a sense of public solidarity with local stores, where supporting their business is also an act of supporting the local community. So much so that <\/span><span style=\"font-weight: 400;\">49%<\/span><span style=\"font-weight: 400;\"> of small business owners plan to increase staff, expand, or remodel their businesses.<\/span><\/p><p><span style=\"font-weight: 400;\">Sustainability has played a big part in this, too, with socially conscious customers seeing independent businesses as far more transparent and able to be flexible with their environmental goals.<\/span><\/p><p><span style=\"font-weight: 400;\">With fewer processes and stronger ties to local producers, independents can easily make climate-friendly decisions, affording them a better reputation with customers and helping their businesses flourish.<\/span><\/p><p><span style=\"font-weight: 400;\">Engage with independent businesses by:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Supporting with local start-ups &#8211; through ecommerce <\/span><a href=\"https:\/\/affise.com\/blog\/benefits-of-ecommerce-partnerships\/\"><span style=\"font-weight: 400;\">marketing partnerships<\/span><\/a><span style=\"font-weight: 400;\"> or shared events<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Getting involved in your local community in whatever way you can, showing consideration for the area around you, the people within it, and other companies.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4df9f50 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4df9f50\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33999de\" data-id=\"33999de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f44b63 elementor-widget elementor-widget-image\" data-id=\"3f44b63\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"422\" height=\"402\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/Independent-Business.png\" class=\"attachment-large size-large wp-image-17328\" alt=\"Independent Business\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (businessbacker.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba59dff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba59dff\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c24c492\" data-id=\"c24c492\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e155628 elementor-widget elementor-widget-text-editor\" data-id=\"e155628\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">13. Boost in Online Selling<\/span><\/h3><p><span style=\"font-weight: 400;\">Ecommerce looks set to stick around for the foreseeable future, with online shopping only becoming more accessible, entertaining, and popular. It\u2019s predicted that by 2023, the US ecommerce market alone will consist of <\/span><a href=\"https:\/\/www.statista.com\/statistics\/273957\/number-of-digital-buyers-in-the-united-states\/\"><span style=\"font-weight: 400;\">300 million<\/span><\/a><span style=\"font-weight: 400;\"> online shoppers. For businesses with clear digital marketing strategies and high-quality ecommerce platforms, this is great news.<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s never been easier to find, research, order, and pay for products. With constant improvements in online customer safety and checkout protections, there\u2019s a lot less skepticism surrounding ecommerce. Likewise, many of those who converted to online shopping when isolated are now sticking with it, as well as businesses who adapted to online storefronts to suit virtual customers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Make the most of online selling by:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Having an easy-to-browse website, helping customers to make decisions, and ensuring their purchases are secure, whatever payment method they use (from credit card to cryptocurrency)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimizing your webpages to appear high up in search engine results pages<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Expanding your ecommerce presence to cover more platforms, allowing customers to purchase through your own website, social media, or other retail methods.<\/span><\/li><\/ul><h2><span style=\"font-weight: 400;\">Why Should You Care?<\/span><\/h2><p><span style=\"font-weight: 400;\">Following ecommerce trends leads to more effective marketing campaigns that will boost your total retail sales. As just one example, social media has a <\/span><a href=\"https:\/\/www.hubspot.com\/customer-social-media-kit\"><span style=\"font-weight: 400;\">100%<\/span><\/a><span style=\"font-weight: 400;\"> higher lead-to-close rate than outbound marketing, and <\/span><span style=\"font-weight: 400;\">73%<\/span><span style=\"font-weight: 400;\"> of businesses using social media marketing believe it has been effective.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">By implementing these trends and tracking key metrics like your conversion and bounce rates, your AOV, and your <\/span><a href=\"https:\/\/affise.com\/blog\/how-statistics-analysis-grow-affiliate-business\/\"><span style=\"font-weight: 400;\">partner marketing statistics<\/span><\/a><span style=\"font-weight: 400;\">, you can achieve considerable increases in your revenue.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f59cdf1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f59cdf1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-519730c\" data-id=\"519730c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82c4834 elementor-widget elementor-widget-image\" data-id=\"82c4834\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"341\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/Ecommerce-Trends.png\" class=\"attachment-large size-large wp-image-17319\" alt=\"Ecommerce Trends\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-db74a45 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db74a45\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78f01c2\" data-id=\"78f01c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1e80ae elementor-widget elementor-widget-text-editor\" data-id=\"d1e80ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You may feel ecommerce marketing is secondary to other functions of your business, such as the actual delivery of services and products. But, without an effective marketing strategy, no one\u2019s going to know these products exist, even if they are the exact solution to consumers\u2019 problems.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">These marketing tips will increase the visibility of your business and promote it to those who will benefit from your products. These will help you capture potential customer attention, comprehensively inform them about products, and point online customers to your virtual storefront.\u00a0<\/span><\/p><p><a href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-reach-where-brands-and-agencies-partner-up\/\"><span style=\"font-weight: 400;\">Affise Reach<\/span><\/a><span style=\"font-weight: 400;\"> can help you execute these trends by widening your reach to find the perfect partnerships for your brand and traffic channels, ultimately drawing in more customers.<\/span><\/p><h2><span style=\"font-weight: 400;\">Takeaway<\/span><\/h2><p><span style=\"font-weight: 400;\">Whatever your business looks like, these key trends could boost your lead generation and retail ecommerce sales. Whether curating your brand image through visual commerce and customized packaging or making your business more amenable to voice shopping and working on your social media content, there\u2019s something for every business.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Not everything will work, and there\u2019s a level of trial and error you have to be open to. But trends are trends for a reason, and that\u2019s that they\u2019ve helped other businesses achieve their aims in recent times. Give them a try and here\u2019s to your business success in 2022.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We\u2019re reaching that time of year where businesses reflect on what\u2019s gone well and predict the future ecommerce trends to watch out for as we move into the next. However the past year has hit you &#8211; with its various lockdowns and restrictions on brick and mortar outlets, online spending booms, and social media trends [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":17643,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[33],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ecommerce Marketing Growth: Strategies to Scale<\/title>\n<meta name=\"description\" content=\"Discover actionable strategies to drive traffic, boost conversions, and accelerate your online store&#039;s growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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