{"id":17378,"date":"2021-12-14T14:14:51","date_gmt":"2021-12-14T11:14:51","guid":{"rendered":"https:\/\/affise.com\/?p=17378"},"modified":"2025-08-05T11:15:34","modified_gmt":"2025-08-05T08:15:34","slug":"how-to-grow-your-customer-acquisition-with-partner-marketing","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/how-to-grow-your-customer-acquisition-with-partner-marketing\/","title":{"rendered":"How To Grow Your Customer Acquisition With Partner Marketing?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17378\" class=\"elementor elementor-17378\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-555f581 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"555f581\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54e3e5b\" data-id=\"54e3e5b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b632610 elementor-widget elementor-widget-text_gray\" data-id=\"b632610\" data-element_type=\"widget\" data-widget_type=\"text_gray.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <p class=\"text_gray\">\n            Customers are the lifeblood of any business, and many marketing efforts aim to attract them. But what can you do to succeed in it? By diversifying channels and investing in new strategies such as partnerships, you'll create business opportunities to engage and provide value to your target audience during the acquisition process.        <\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11b7822 elementor-widget elementor-widget-text-editor\" data-id=\"11b7822\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Building partnerships is a great strategy to increase awareness, improve performance, save time and resources. By teaming up with influencers, content creators, or companies, more and more brands are expanding their audiences and results. In this article, you\u2019ll learn more about why you should work with partners and develop effective brand tactics together. To start with, below, you\u2019ll find:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#view-thougth-attribution-model\"><span style=\"font-weight: 400;\">What is customer acquisition?<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#view-thougth-attribution-model-1\"><span style=\"font-weight: 400;\">Which marketing trends are leveraging today?<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#view-thougth-attribution-model-2\"><span style=\"font-weight: 400;\">Introducing partner marketing to your customer acquisition strategy<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#view-thougth-attribution-model-3\"><span style=\"font-weight: 400;\">Building a strategy with Partner Marketing<\/span><\/a><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e1a616 elementor-widget elementor-widget-image\" data-id=\"1e1a616\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/hands-holding-puzzle-business-problem-solving-concept.jpg\" class=\"attachment-large size-large wp-image-17396\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af7119f elementor-widget elementor-widget-text-editor\" data-id=\"af7119f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Image source: Freepik<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-125df71 elementor-widget elementor-widget-text-editor\" data-id=\"125df71\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b><a id=\"view-thougth-attribution-model\"><\/a>What Is Customer Acquisition?<\/b><\/h2><p><span style=\"font-weight: 400;\">We can say that customer acquisition is a set of activities and actions that a business performs to attract a new customer. In short, it encompasses the entire customer journey. By attracting new leads who are genuinely interested in learning more about a product or service, a business can grow its audience and increase the chances of having new customers. Let&#8217;s briefly outline the <\/span><span style=\"font-weight: 400;\">steps to build a customer acquisition strategy:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-406f989 elementor-widget elementor-widget-image\" data-id=\"406f989\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"950\" height=\"430\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/scheme_1-1.png\" class=\"attachment-large size-large wp-image-17395\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cb4561 elementor-widget elementor-widget-text-editor\" data-id=\"5cb4561\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Acquisition costs are the biggest concern for marketers today, rising <\/span><a href=\"https:\/\/www.paddle.com\/recur\/all\/content-marketing-customer-acquisition-cost\"><span style=\"font-weight: 400;\">50%<\/span><\/a><span style=\"font-weight: 400;\"> in recent years. In short, this cost (CAC) is determined by how much you have to spend to acquire a new customer. This should include all your efforts and investments related to the channels and strategies you use in your campaigns. For this reason, it is essential that you know precisely your tactics and the marketing trends that will take your business to the next level.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-047ab76 elementor-widget elementor-widget-text-editor\" data-id=\"047ab76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b><a id=\"view-thougth-attribution-model-1\"><\/a>Which Marketing Trends Are Leveraging Today?<\/b><\/h2><p><span style=\"font-weight: 400;\">In recent years, customers seem to have grown weary of the traditional form of ads. In response to this change, marketing efforts focus on<\/span> <a href=\"https:\/\/affise.com\/blog\/the-most-effective-strategies-for-lead-acquisition-channels\/\"><span style=\"font-weight: 400;\">generating leads through various channels<\/span><\/a><span style=\"font-weight: 400;\">, such as influencer marketing and native ads in their customer acquisition strategy. <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-marketing-industry-trends-report?utm_campaign=Marketing%252520Blog%252520Weekly%252520Email%252520Sends&amp;utm_medium=email&amp;utm_content=186307208&amp;utm_source=hs_email\"><span style=\"font-weight: 400;\">HubSpot\u2019s<\/span><\/a><span style=\"font-weight: 400;\"> latest research shows that influencer marketing is a growing trend. One reason is that many businesses have bolstered their confidence in this tactic, as influencer marketing is proving to be effective when it comes to improving ROI.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-765ba5f elementor-widget elementor-widget-image\" data-id=\"765ba5f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"560\" height=\"374\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/image-png-Nov-23-2021-07-40-56-21-AM.png\" class=\"attachment-large size-large wp-image-17379\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cc1fcc elementor-widget elementor-widget-text-editor\" data-id=\"3cc1fcc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Image source: HubSpot<\/span><\/p><p><span style=\"font-weight: 400;\">In practice, brands can gain their target audience\u2019s attention, traffic, and potential sales by working with an influencer, content creator, or a marketing partner who has earned trust and experience in a particular industry. And, it\u2019s not a strategy only for big and stable brands: today, the available resources in the marketplace have made this strategy accessible to small businesses and startups.<\/span><\/p><p><span style=\"font-weight: 400;\">Another point is that brands will be testing Native Ads, which are more cohesive with the page content and not straightforward. Thus, they can introduce your brand to a new audience that might otherwise never hear about it.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">While native ads have a better chance to hook the target audience, which usually doesn\u2019t focus on traditional ads, marketers will invest more in them, as the HubSpot <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-marketing-industry-trends-report?utm_campaign=Marketing%252520Blog%252520Weekly%252520Email%252520Sends&amp;utm_medium=email&amp;utm_content=186307208&amp;utm_source=hs_email\"><span style=\"font-weight: 400;\">report<\/span><\/a><span style=\"font-weight: 400;\"> says. One way to start is by creating compelling and engaging ads for your audience by working with partners, influencers, publishers, and others.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd42e36 elementor-widget elementor-widget-text-editor\" data-id=\"dd42e36\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b><a id=\"view-thougth-attribution-model-2\"><\/a>Introducing partner marketing to your customer acquisition strategy<\/b><\/h2><p><span style=\"font-weight: 400;\">Partnerships provide many opportunities for a brand. Among other benefits, it is one of the easiest ways for a brand to increase its visibility by presenting offers to potential customers across different marketing channels.<\/span><\/p><p><span style=\"font-weight: 400;\">As partnerships are based on <\/span><a href=\"https:\/\/affise.com\/blog\/performance-marketing-definition\/\"><span style=\"font-weight: 400;\">performance marketing<\/span><\/a><span style=\"font-weight: 400;\">, marketers can take their product promotion to another level and pay the promoters involved for their results, making it a cost-effective and low-risk strategy. And, partner marketing allows brands to build credibility, even if they don\u2019t have a stable online presence yet. Let\u2019s see how partners can practically work:<\/span><\/p><p><b>Attract more customers through new channels<\/b><b>: <\/b><span style=\"font-weight: 400;\">imagine an industry or demographic interested in your product but is not reached by your current advertising\/marketing channels. Partners can help break down that barrier and find a new way to get customers outside the areas or zones you are already familiar with.<\/span><\/p><p><b>Lower acquisition costs:<\/b><span style=\"font-weight: 400;\"> undoubtedly, all strategies and ads are welcome to help you reach a larger audience for your business, but the point is that they also quickly add cost over time. This means that you will initially pay a certain amount for an ad, but soon that amount will increase. When you choose to work with partners, you can set up your offer and only pay for an action, for instance, clicks, views, or conversion.<\/span><\/p><p><b>Increase the value of your offer:<\/b> <span style=\"font-weight: 400;\">when you work with a partner already trusted by their target audience, it increases the product or service&#8217;s value. When people see your product on their preferred channels, they are more likely to engage and try it if the offer meets their needs.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67eaa47 elementor-widget elementor-widget-image\" data-id=\"67eaa47\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"615\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/target-concept-with-wooden-blocks.jpg\" class=\"attachment-large size-large wp-image-17381\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bb5ec7 elementor-widget elementor-widget-text-editor\" data-id=\"6bb5ec7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Image source: Freepik<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b0cd7c elementor-widget elementor-widget-text-editor\" data-id=\"3b0cd7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b><a id=\"view-thougth-attribution-model-3\"><\/a>Building a strategy with Partner Marketing<\/b><b><\/b><\/h2><ul><li aria-level=\"1\"><h3><b>Define your target audience<\/b><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">You will undoubtedly need to find the right partners to launch your partner program. However, the search begins first and foremost with defining and understanding your target audience. And why? You need to make sure that your partner has a similar target audience, shares the same values, and has the same goals. Many services help you get demographic information about your audience and monitor traffic to a website, and one of them is Google Analytics.<\/span><\/p><p><span style=\"font-weight: 400;\">Social media platforms like Facebook, LinkedIn, and even Instagram also provide data that you can use to identify and monitor your audience. The idea is that you use the information to understand your audience\u2019s behavior and use segmentation to improve your offerings in a much more personalized way. Plus, the next step, finding the right partners, will be much easier if you know your audience.<\/span><\/p><ul><li aria-level=\"1\"><h3><b>Find your partners<\/b><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">Partners, of course, are the lifeblood of a partner program, and to <\/span><a href=\"https:\/\/affise.com\/blog\/how-to-become-an-affiliate-marketer\/\"><span style=\"font-weight: 400;\">find them, there are many ways<\/span><\/a><span style=\"font-weight: 400;\">. First, remember to take into account your audience preferences and demographics. Then, we recommend you use multiple methods to recruit your partners, and below, you can see what they are:<\/span><\/p><p><b>Influencers:<\/b><span style=\"font-weight: 400;\"> This method has become increasingly common for building profitable partnerships for both sides. Practically, one of the ways is by giving special codes and coupons to an influencer who will share them with your audience.<\/span><\/p><p><b>Partners landing page: <\/b><span style=\"font-weight: 400;\">Consider creating a landing page to attract your future partners by optimizing your website and landing page to drive more traffic and views of your offers.<\/span><\/p><p><b>Paid advertising: <\/b><span style=\"font-weight: 400;\">Sponsoring ads about your partner program is a great way to promote your offer. It\u2019s also one of the easiest ways to get your program out to more partners.<\/span><\/p><p><b>Your best customers:<\/b><span style=\"font-weight: 400;\"> Happy customers are one of the best ways to encourage your future customers to buy.\u00a0 They show a real example of using your product or service, which helps to raise conversion rates. So when creating your partner program, think about how to include your best customers.<\/span><b><\/b><\/p><ul><li aria-level=\"1\"><h3><b>Start a partner program<\/b><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">The next step is to decide how to launch your program and pay for promotions. Think about how the offer can be competitive and motivating for the company and your partner. To start with, have in mind that the <\/span><a href=\"https:\/\/affise.com\/blog\/how-to-set-affiliate-marketing-commission-guide\/\"><span style=\"font-weight: 400;\">commission rate<\/span><\/a><span style=\"font-weight: 400;\"> can be set as a percentage or a fixed amount of money for each partner sale. As we will see, payment options are directly related to your choice of strategy. Let&#8217;s see what the most common ways to pay your marketing partners are:<\/span><\/p><p><b>Cost per action (CPA):<\/b><span style=\"font-weight: 400;\"> this is the most common payment method among offers, as payment is based on the number of clicks. This option is prevalent among websites with a high volume of clicks. In this case, the aim is not to sell a product but to bring visitors to a website. It usually involves conversion actions, such as downloading apps or a customer filling out a subscription form.<\/span><\/p><p><b>Cost per sale (CPS): <\/b><span style=\"font-weight: 400;\">It\u2019s when a brand sets a percentage of the total revenue of a conversion.<\/span><\/p><p><b>Cost per conversion plus cost per sale:<\/b><span style=\"font-weight: 400;\"> You\u2019ll set up a fixed payment for each percentage of partners&#8217; sales by choosing this option.<\/span><\/p><p><b>Cost per click (CPC): <\/b><span style=\"font-weight: 400;\">It&#8217;s not just conversions affected by your payment structures. Clicks are also critical to an offer, and each click can mean paying for a partner.<\/span><\/p><p><b>Cost per Thousand Impressions (CPM): <\/b><span style=\"font-weight: 400;\">It&#8217;s when, for instance, every 1,000 impressions, markets can set payment and track impressions.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-378bd76 elementor-widget elementor-widget-image\" data-id=\"378bd76\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/business-strategy-success-target-goals.jpg\" class=\"attachment-large size-large wp-image-17382\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47ccbc8 elementor-widget elementor-widget-text-editor\" data-id=\"47ccbc8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Image source: Freepik<\/span><\/p><ul><li aria-level=\"1\"><h3><b>Write compelling offer descriptions<\/b><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">Ideally, you want to create an offer that your partners will be excited to promote. To achieve this, there are a few points you should keep in mind:<\/span><\/p><p><b>Provide the necessary information: <\/b><span style=\"font-weight: 400;\">One of the most critical goals in creating an offer is to break down the barriers that a lack of communication creates. Thus, investigate what data or information your partners need &#8211; or are missing &#8211; to work efficiently.<\/span><\/p><p><b>Define KPIs and measure website performance:<\/b><span style=\"font-weight: 400;\"> This tactic will allow you to assess whether results are within expectations. It also allows you to find the points that need improvement to improve your offer\u2019s performance.<\/span><\/p><p><b>Check if your links are working correctly: <\/b><span style=\"font-weight: 400;\">To ensure that your offer is working, check the preview link that directs the customer to a landing page. Make sure it works appropriately because this preview is one of the first elements to be seen before partners choose to promote an offer.<\/span><b><\/b><\/p><ul><li aria-level=\"1\"><h3><b>Provide marketing materials<\/b><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">Best offers include not only descriptions of the product or service and conversion flows, but also creative marketing materials such as logos or banners.<\/span><\/p><p><span style=\"font-weight: 400;\">Partners can create content, but they do not have to. By following your guidelines and the content you have already created for them, partners will adequately promote your brand to their audience; it will be easier for them. Here is a list of content you can provide to make your partner&#8217;s work easier:<\/span><\/p><p><b>Pictures: <\/b><span style=\"font-weight: 400;\">Good images are a great way to reinforce your brand, showcase products, and help users get to know the company.<\/span><\/p><p><b>Videos:<\/b><span style=\"font-weight: 400;\"> By 2022, online videos will account for <\/span><a href=\"https:\/\/www.vidyard.com\/business-video-benchmarks\/\"><span style=\"font-weight: 400;\">82%<\/span><\/a><span style=\"font-weight: 400;\"> of all internet traffic, making them 15 times more important than in 2017. Make your partners want to promote your products on many different social media channels by providing videos of your products or short videos explaining your services.<\/span><\/p><p><b>Blogs: <\/b><span style=\"font-weight: 400;\">How about using your blog to improve your communication with partners? One of the ways to do that is by publishing blogs that answer common questions, give advice, or educate your partners about your brand and offers.<\/span><\/p><p><b>Reviews:<\/b><span style=\"font-weight: 400;\"> Collecting reviews from your customers not only leads to them identifying with your brand but also builds trust between partners.<\/span><\/p><p><b>White Papers and EBooks: <\/b><span style=\"font-weight: 400;\">These provide even more value to potential customers while reinforcing your authority. These are long-form versions of the content for audiences that prefer in-depth information, searchable data, and reliable statistics.<\/span><\/p><p><span style=\"font-weight: 400;\">With all this material, marketers can also make their offers more attractive from the partner&#8217;s point of view. Undoubtedly, a partner will trust a brand that provides images and promotional materials to support its offerings.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d39f19 elementor-widget elementor-widget-image\" data-id=\"5d39f19\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/worker-with-laptop-three-applications.jpg\" class=\"attachment-large size-large wp-image-17383\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4353b07 elementor-widget elementor-widget-text-editor\" data-id=\"4353b07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Image source: Freepik<\/span><\/p><ul><li aria-level=\"1\"><h3><b>Keep your partners engaged<\/b><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">To be successful, you need to ensure your partners are engaged in your program. One of the most common ways to do this is through emails. In this case, we recommend sending a welcome email or newsletter with all the necessary information about a partner program. Here is what you can include in your email:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The information about the products and services you will be offering;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The legal terms, requirements, and conditions;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The compensation and how you&#8217;ll pay your partners;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Success stories or testimonials from other partners who have worked with your company.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Newsletters should also include first-hand discount coupons, offers, promotions, or launches. By offering them a benefit, such as an exclusive code, <\/span><span style=\"font-weight: 400;\">marketers motivate their partners to promote products<\/span><span style=\"font-weight: 400;\">. One of the most common ways is a public discount code that the partner can share with their audience on social media.<\/span><\/p><p><span style=\"font-weight: 400;\">Another form of incentive is <\/span><span style=\"font-weight: 400;\">tiered commissions<\/span><span style=\"font-weight: 400;\">. In this case, you should create a plan that includes tiers that partners can unlock based on their revenue. You can also create a recognition program to reward the best-performing partners.<\/span><\/p><p><span style=\"font-weight: 400;\">Whether you prefer, investing in regular communication with your partners is always a good strategy. Be ready to help them with tips, additional materials, or answering questions. You can also initiate a conversation with your partners from time to time to strengthen relationships with them and keep them <\/span><a href=\"https:\/\/affise.com\/blog\/how-to-keep-affiliates-engaged-to-maximize-roi\/\"><span style=\"font-weight: 400;\">engaged<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><ul><li aria-level=\"1\"><h3><b>Measure and optimize your strategy<\/b><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">Let&#8217;s imagine you are running your partnership program. That&#8217;s exciting, right? When it comes to managing partnership marketing, statistics play one of the most critical roles. That&#8217;s why marketers spend most of their time analyzing statistics, and the end of a campaign is the ideal time to measure the performance.<\/span><\/p><p><span style=\"font-weight: 400;\">One easy way to do this is with Affise, a partner marketing platform used throughout the campaign tracking process. <\/span><a href=\"https:\/\/affise.com\/analytics\/\"><span style=\"font-weight: 400;\">Affise Analytics<\/span><\/a><span style=\"font-weight: 400;\"> allows you to get detailed reports and advanced analytics to improve campaigns with accurate data. Besides, you can integrate data from other analytics platforms like Google Ads, Facebook, or TikTok for Business.<\/span><\/p><p><span style=\"font-weight: 400;\">Another good point is that you can <\/span><span style=\"font-weight: 400;\">measure <\/span><span style=\"font-weight: 400;\">offers performance with an intuitive and straightforward statistics design; it&#8217;s flexible and allows you to customize or sort the data columns in the way you like. The same goes for the metrics: you can concentrate on unique formulas.<\/span><\/p><h2><b>To conclude<\/b><\/h2><p><span style=\"font-weight: 400;\">As an alternative to increasing marketing costs to attract new customers, partner marketing is a low-risk and cost-effective strategy with numerous benefits for a brand, as presented in this article. To review your plan, make sure you:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1602f5f elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-arrow_list\" data-id=\"1602f5f\" data-element_type=\"widget\" data-widget_type=\"arrow_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n                <ul class=\"arrow-list\">\n                                            <li>\n                            Clearly define your goals;\u00a0                        <\/li>\n                                                <li>\n                            Work on how to describe your offering;                        <\/li>\n                                                <li>\n                            Have excellent content and a complete marketing plan, and attract more partners to promote your offerings;                        <\/li>\n                                                <li>\n                            Keep your customers engaged by offering them all the information that they need and special deals;                         <\/li>\n                                                <li>\n                            Make sure that you'll measure your results to optimize your strategy at the end of your campaigns.                         <\/li>\n                                        <\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-353c887 elementor-widget elementor-widget-text-editor\" data-id=\"353c887\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To learn more about this topic, we recommend downloading our <\/span><a href=\"https:\/\/affise.com\/partner-program\/.\"><span style=\"font-weight: 400;\">Ebook<\/span><\/a><span style=\"font-weight: 400;\">. In it, you will find the necessary information on how to take the following steps and build a solid and effective partner marketing program.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b63965 elementor-widget elementor-widget-request-free-trial\" data-id=\"3b63965\" data-element_type=\"widget\" data-widget_type=\"request-free-trial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"article__wrapper\">\n            <div class=\"request-phrase\">\n                <p class=\"request-phrase__text\"><p><b>Are you ready to build a thriving partner program?\u00a0<\/b>Start by downloading your free eBook today to learn how to launch a partner program from scratch!<\/p><\/p>\n                <p>\n                    <a href=\"https:\/\/affise.com\/partner-program\/\" >\n                        <button class=\"request-phrase__button\">\n                            Grab the eBook                        <\/button>\n                    <\/a>\n                <\/p>\n            <\/div>\n        <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Customers are the lifeblood of any business, and many marketing efforts aim to attract them. But what can you do to succeed in it? By diversifying channels and investing in new strategies such as partnerships, you&#8217;ll create business opportunities to engage and provide value to your target audience during the acquisition process. Building partnerships is [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":17393,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[51],"tags":[221,222,223,182,172],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Boost Customer Acquisition with Partner Marketing<\/title>\n<meta name=\"description\" content=\"Build partnerships by teaming up with content creators and more to grow your audiences and results. Learn how to work with partner marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/how-to-grow-your-customer-acquisition-with-partner-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Grow Your Customer Acquisition Strategies With Partner Marketing?\" \/>\n<meta property=\"og:description\" content=\"Build partnerships by teaming up with content creators, influencers, and more to grow your audiences and results. Learn how to work with partner marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/affise.com\/blog\/how-to-grow-your-customer-acquisition-with-partner-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Affise\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/getaffise\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-14T11:14:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-05T08:15:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/fb-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1256\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Affise Academy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How to Grow Your Customer Acquisition Strategies With Partner Marketing?\" \/>\n<meta name=\"twitter:description\" content=\"Build partnerships by teaming up with content creators, influencers, and more to grow your audiences and results. Learn how to work with partner marketing.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/fb-2.png\" \/>\n<meta name=\"twitter:creator\" content=\"@GetAffise\" \/>\n<meta name=\"twitter:site\" content=\"@GetAffise\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Affise Academy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/affise.com\/blog\/how-to-grow-your-customer-acquisition-with-partner-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/affise.com\/blog\/how-to-grow-your-customer-acquisition-with-partner-marketing\/\"},\"author\":{\"name\":\"Affise Academy\",\"@id\":\"https:\/\/affise.com\/#\/schema\/person\/df18ec4c7cd397cc0730d187e38a948f\"},\"headline\":\"How To Grow Your Customer Acquisition With Partner Marketing?\",\"datePublished\":\"2021-12-14T11:14:51+00:00\",\"dateModified\":\"2025-08-05T08:15:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/affise.com\/blog\/how-to-grow-your-customer-acquisition-with-partner-marketing\/\"},\"wordCount\":2407,\"publisher\":{\"@id\":\"https:\/\/affise.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/affise.com\/blog\/how-to-grow-your-customer-acquisition-with-partner-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/blog-1.png\",\"keywords\":[\"Customer Acquisition\",\"Customer Acquisition Strategy\",\"Marketing Trends\",\"Partner Marketing\",\"Partner Program\"],\"articleSection\":[\"Tips &amp; Guides\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/affise.com\/blog\/how-to-grow-your-customer-acquisition-with-partner-marketing\/\",\"url\":\"https:\/\/affise.com\/blog\/how-to-grow-your-customer-acquisition-with-partner-marketing\/\",\"name\":\"How to Boost Customer Acquisition with Partner Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/affise.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/affise.com\/blog\/how-to-grow-your-customer-acquisition-with-partner-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/affise.com\/blog\/how-to-grow-your-customer-acquisition-with-partner-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/blog-1.png\",\"datePublished\":\"2021-12-14T11:14:51+00:00\",\"dateModified\":\"2025-08-05T08:15:34+00:00\",\"description\":\"Build partnerships by teaming up with content creators and more to grow your audiences and results. Learn how to work with partner marketing.\",\"breadcrumb\":{\"@id\":\"https:\/\/affise.com\/blog\/how-to-grow-your-customer-acquisition-with-partner-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/affise.com\/blog\/how-to-grow-your-customer-acquisition-with-partner-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/affise.com\/blog\/how-to-grow-your-customer-acquisition-with-partner-marketing\/#primaryimage\",\"url\":\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/blog-1.png\",\"contentUrl\":\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/blog-1.png\",\"width\":2280,\"height\":930},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/affise.com\/blog\/how-to-grow-your-customer-acquisition-with-partner-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/affise.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How To Grow Your Customer Acquisition With Partner Marketing?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/affise.com\/#website\",\"url\":\"https:\/\/affise.com\/\",\"name\":\"Affise\",\"description\":\"Performance Marketing &amp; Mobile Attribution Platform\",\"publisher\":{\"@id\":\"https:\/\/affise.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/affise.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/affise.com\/#organization\",\"name\":\"Affise Technologies Ltd\",\"alternateName\":\"Affise\",\"url\":\"https:\/\/affise.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/affise.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/affise.com\/wp-content\/uploads\/2021\/09\/affise-logo-banner.jpg\",\"contentUrl\":\"https:\/\/affise.com\/wp-content\/uploads\/2021\/09\/affise-logo-banner.jpg\",\"width\":1080,\"height\":1080,\"caption\":\"Affise Technologies Ltd\"},\"image\":{\"@id\":\"https:\/\/affise.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/getaffise\",\"https:\/\/twitter.com\/GetAffise\",\"https:\/\/www.instagram.com\/getaffise\/\",\"https:\/\/www.linkedin.com\/company\/affise-com\/\",\"https:\/\/medium.com\/@affise\",\"https:\/\/www.youtube.com\/channel\/UCkSVBagxxJzOxhmQ1KXAzPw\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/affise.com\/#\/schema\/person\/df18ec4c7cd397cc0730d187e38a948f\",\"name\":\"Affise Academy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/affise.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/affise.com\/wp-content\/uploads\/2021\/03\/qAEA5F2cZWBGR3NRDLMjtqnBMDAuac3zkASs2ecx-96x96.jpg\",\"contentUrl\":\"https:\/\/affise.com\/wp-content\/uploads\/2021\/03\/qAEA5F2cZWBGR3NRDLMjtqnBMDAuac3zkASs2ecx-96x96.jpg\",\"caption\":\"Affise Academy\"},\"description\":\"Affise is a partner marketing platform for brands, advertisers and agencies to scale via all possible performance marketing channels. Synergy of technology and our long standing experience lets you expand your partnerships, automate every step of the campaign lifecycle and make data-driven decisions.\",\"sameAs\":[\"https:\/\/affise.com\"],\"url\":\"https:\/\/affise.com\/blog\/author\/affise-academy\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Boost Customer Acquisition with Partner Marketing","description":"Build partnerships by teaming up with content creators and more to grow your audiences and results. Learn how to work with partner marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/affise.com\/blog\/how-to-grow-your-customer-acquisition-with-partner-marketing\/","og_locale":"en_US","og_type":"article","og_title":"How to Grow Your Customer Acquisition Strategies With Partner Marketing?","og_description":"Build partnerships by teaming up with content creators, influencers, and more to grow your audiences and results. Learn how to work with partner marketing.","og_url":"https:\/\/affise.com\/blog\/how-to-grow-your-customer-acquisition-with-partner-marketing\/","og_site_name":"Affise","article_publisher":"https:\/\/www.facebook.com\/getaffise","article_published_time":"2021-12-14T11:14:51+00:00","article_modified_time":"2025-08-05T08:15:34+00:00","og_image":[{"width":2400,"height":1256,"url":"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/fb-2.png","type":"image\/png"}],"author":"Affise Academy","twitter_card":"summary_large_image","twitter_title":"How to Grow Your Customer Acquisition Strategies With Partner Marketing?","twitter_description":"Build partnerships by teaming up with content creators, influencers, and more to grow your audiences and results. Learn how to work with partner marketing.","twitter_image":"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/fb-2.png","twitter_creator":"@GetAffise","twitter_site":"@GetAffise","twitter_misc":{"Written by":"Affise Academy","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/affise.com\/blog\/how-to-grow-your-customer-acquisition-with-partner-marketing\/#article","isPartOf":{"@id":"https:\/\/affise.com\/blog\/how-to-grow-your-customer-acquisition-with-partner-marketing\/"},"author":{"name":"Affise Academy","@id":"https:\/\/affise.com\/#\/schema\/person\/df18ec4c7cd397cc0730d187e38a948f"},"headline":"How To Grow Your Customer Acquisition With Partner Marketing?","datePublished":"2021-12-14T11:14:51+00:00","dateModified":"2025-08-05T08:15:34+00:00","mainEntityOfPage":{"@id":"https:\/\/affise.com\/blog\/how-to-grow-your-customer-acquisition-with-partner-marketing\/"},"wordCount":2407,"publisher":{"@id":"https:\/\/affise.com\/#organization"},"image":{"@id":"https:\/\/affise.com\/blog\/how-to-grow-your-customer-acquisition-with-partner-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/blog-1.png","keywords":["Customer Acquisition","Customer Acquisition Strategy","Marketing Trends","Partner Marketing","Partner Program"],"articleSection":["Tips &amp; Guides"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/affise.com\/blog\/how-to-grow-your-customer-acquisition-with-partner-marketing\/","url":"https:\/\/affise.com\/blog\/how-to-grow-your-customer-acquisition-with-partner-marketing\/","name":"How to Boost Customer Acquisition with Partner Marketing","isPartOf":{"@id":"https:\/\/affise.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/affise.com\/blog\/how-to-grow-your-customer-acquisition-with-partner-marketing\/#primaryimage"},"image":{"@id":"https:\/\/affise.com\/blog\/how-to-grow-your-customer-acquisition-with-partner-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/blog-1.png","datePublished":"2021-12-14T11:14:51+00:00","dateModified":"2025-08-05T08:15:34+00:00","description":"Build partnerships by teaming up with content creators and more to grow your audiences and results. Learn how to work with partner marketing.","breadcrumb":{"@id":"https:\/\/affise.com\/blog\/how-to-grow-your-customer-acquisition-with-partner-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/affise.com\/blog\/how-to-grow-your-customer-acquisition-with-partner-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/affise.com\/blog\/how-to-grow-your-customer-acquisition-with-partner-marketing\/#primaryimage","url":"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/blog-1.png","contentUrl":"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/blog-1.png","width":2280,"height":930},{"@type":"BreadcrumbList","@id":"https:\/\/affise.com\/blog\/how-to-grow-your-customer-acquisition-with-partner-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/affise.com\/"},{"@type":"ListItem","position":2,"name":"How To Grow Your Customer Acquisition With Partner Marketing?"}]},{"@type":"WebSite","@id":"https:\/\/affise.com\/#website","url":"https:\/\/affise.com\/","name":"Affise","description":"Performance Marketing &amp; Mobile Attribution Platform","publisher":{"@id":"https:\/\/affise.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/affise.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/affise.com\/#organization","name":"Affise Technologies Ltd","alternateName":"Affise","url":"https:\/\/affise.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/affise.com\/#\/schema\/logo\/image\/","url":"https:\/\/affise.com\/wp-content\/uploads\/2021\/09\/affise-logo-banner.jpg","contentUrl":"https:\/\/affise.com\/wp-content\/uploads\/2021\/09\/affise-logo-banner.jpg","width":1080,"height":1080,"caption":"Affise Technologies Ltd"},"image":{"@id":"https:\/\/affise.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/getaffise","https:\/\/twitter.com\/GetAffise","https:\/\/www.instagram.com\/getaffise\/","https:\/\/www.linkedin.com\/company\/affise-com\/","https:\/\/medium.com\/@affise","https:\/\/www.youtube.com\/channel\/UCkSVBagxxJzOxhmQ1KXAzPw"]},{"@type":"Person","@id":"https:\/\/affise.com\/#\/schema\/person\/df18ec4c7cd397cc0730d187e38a948f","name":"Affise Academy","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/affise.com\/#\/schema\/person\/image\/","url":"https:\/\/affise.com\/wp-content\/uploads\/2021\/03\/qAEA5F2cZWBGR3NRDLMjtqnBMDAuac3zkASs2ecx-96x96.jpg","contentUrl":"https:\/\/affise.com\/wp-content\/uploads\/2021\/03\/qAEA5F2cZWBGR3NRDLMjtqnBMDAuac3zkASs2ecx-96x96.jpg","caption":"Affise Academy"},"description":"Affise is a partner marketing platform for brands, advertisers and agencies to scale via all possible performance marketing channels. Synergy of technology and our long standing experience lets you expand your partnerships, automate every step of the campaign lifecycle and make data-driven decisions.","sameAs":["https:\/\/affise.com"],"url":"https:\/\/affise.com\/blog\/author\/affise-academy\/"}]}},"_links":{"self":[{"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/posts\/17378"}],"collection":[{"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/comments?post=17378"}],"version-history":[{"count":0,"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/posts\/17378\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/media\/17393"}],"wp:attachment":[{"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/media?parent=17378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/categories?post=17378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/tags?post=17378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}