{"id":17479,"date":"2021-12-20T16:57:14","date_gmt":"2021-12-20T13:57:14","guid":{"rendered":"https:\/\/affise.com\/?p=17479"},"modified":"2025-08-05T10:59:41","modified_gmt":"2025-08-05T07:59:41","slug":"referral-marketing-system","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/referral-marketing-system\/","title":{"rendered":"A Guide to Referral Marketing Systems"},"content":{"rendered":"<p>Referral marketing leads convert <a href=\"https:\/\/www.invespcro.com\/blog\/referral-marketing\/\">30% better than leads<\/a> that derive from other marketing channels\u2014and they have a longer lifetime value.<\/p>\n<p>It\u2019s become a much-used strategy by companies, many of whom use referral marketing systems to help them run their referral marketing campaigns effectively. The global referral marketing software market has grown considerably and looks set to grow further.<\/p>\n<style>\n.blog-intro .blog-intro__title_center {<br \/>    top: 28%;<br \/>    max-width: 525px;<br \/>}<br \/><\/style>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/Market-Size.png\" alt=\"Market Size\" width=\"817\" height=\"493\" \/><\/p>\n<h2>What is Referral Marketing?<\/h2>\n<p>You\u2019ve probably heard of referral marketing, but may not fully understand what it is and how it works. Put simply, referral marketing involves motivating your favorite customers to share your business with their friends, family, and peers, typically for an incentive.<\/p>\n<p>It\u2019s a way to grow your business quickly and cost-effectively. Referral marketing is similar in many ways to <a href=\"https:\/\/affise.com\/blog\/affiliate-marketing\/\">affiliate marketing<\/a>, but it tends to happen organically. It\u2019s essential to have a carefully planned referral marketing strategy in place (<a href=\"https:\/\/affise.com\/\">a referral program<\/a>) so you can track your progress.<\/p>\n<h2>How Does Referral Marketing Work?<\/h2>\n<p>While referral marketing does often involve some form of reward for recommending your business via word of mouth, that\u2019s not always the case. Incentives in the form of gift cards, discounts, and the like can motivate customers to share. At other times, referral programs offer just the intrinsic benefit of helping a friend enjoy the same experience of a great product or service.<\/p>\n<p>Like social sharing, referrals are driven by word of mouth which is why the strategy is so successful. People are more likely to be interested in products recommended by someone they know than by anything else, including advertising.<\/p>\n<p>Referral systems are designed to enable satisfied customers to share their good impressions of your company with their friends. When they do so, their friends become new customers and your business grows.<\/p>\n<h2>Leads vs. Referrals<\/h2>\n<p>Both leads and contacts can help you to grow your business, but there are important differences between the two. They differ in terms of profile, approach, and their outcomes.<\/p>\n<p>When it comes to leads:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Leads are unqualified contacts that may not even be in the market for your products or services. Attracting leads to your business takes time and effort by your marketing and sales team.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Leads are not easy to attract, many companies invest heavily to obtain them<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">The closing rates arising from leads is usually quite low due to the above factors<\/li>\n<\/ul>\n<p>Referrals, on the other hand, come directly from customers or contacts who give you the details of a friend or family member who could enjoy the benefits of your products or services. If your customer thinks you are the <a href=\"https:\/\/www.8x8.com\/s\/voip-service\">best VoIP provider<\/a>, for instance, they\u2019ll be happy to pass this on to a friend seeking a new telephony solution.<\/p>\n<p>Referrals have the important \u201cstamp of approval\u201d of the referees. They know your brand and are receptive to being contacted in order to pass on their recommendations.<\/p>\n<p>Referrals are:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Qualified and offer true opportunities to help you grow your business<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Require significantly less time to pursue than leads<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Have high close ratios<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Bring in customers with higher retention rates<\/li>\n<\/ul>\n<h2>How to Build a Customer Referral Program<\/h2>\n<h3>Start with customer referral templates<\/h3>\n<p>Whether you\u2019re a seasoned referral machine or getting started with referral marketing, templates can be an invaluable tool. You can adjust them to fit the tone and style of your brand and make them accessible to anyone in the company that needs them.<\/p>\n<p>There are plenty of free templates available to help you send out referral requests, create follow up emails, supply social copy around your company\u2019s referral program, and more.<\/p>\n<h3>Set your goals<\/h3>\n<p>Work out what you want out of your referral program. Do you want more <a href=\"https:\/\/affise.com\/reach\/\">reach and revenue<\/a> by increasing your customer acquisition, or do you want to increase retention rates? Are you in a sector that relies on a large amount of trust building to succeed?<\/p>\n<p>Once you know what you\u2019re aiming at with your referral marketing, take some time to write your goals down. The more concrete your goals, the easier it will be to take the next steps.<\/p>\n<h3>Research how referrals are coming to your business<\/h3>\n<p>If referrals are coming into your business already, this is a good place to start in terms of where you should put your marketing efforts. Involve everyone from sales to support and anyone else involved in building customer relationships by asking them how they\u2019ve been dealing with the referral process so far.<\/p>\n<p>Aim to understand how much an existing customer is worth. Take into account the time you spend monitoring and managing your current onboarding programs, and identify your break-even point. Referred customer lifetime values tend to be higher than those of customers who haven\u2019t been referred, so take some time to calculate how much referrals could generate for you\u2014and adjust your marketing to match this.<\/p>\n<h3>Determine what a \u201cgood fit\u201d is for your company<\/h3>\n<p>Before asking customers to look for referrals, you need to know what your ideal customer looks like. By doing so, you\u2019ll ensure that existing customers will refer \u201chot\u201d leads to you. Meaning those that intend to actually buy from you, in contrast to supplying you with leads that will never convert.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/Demographics-and-Psychographics.png\" alt=\"Demographics and Psychographics\" width=\"1012\" height=\"532\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/brandingcompass.com\/ideal-customers\/define-your-ideal-customer-demographic-and-psychographic-segmentation\/\">Image source<\/a><\/p>\n<p>Place clear descriptions of what you consider to be your \u201cideal fit\u201d customers at the beginning of your customer referral program. If you have a form for customers to fill in, put this information at the top of the form.<\/p>\n<p>Participants will be reminded that you\u2019re looking for specific types of individuals who genuinely have a need for your ecommerce products or SaaS services, rather than a friend who has just a general interest in your business.<\/p>\n<h3>List possible customer referral sources<\/h3>\n<p>Referral sources could be loyal customers to whom you\u2019re currently connected, or customers you\u2019ve had a connection with in the past. Make a list and include existing customers, past customers, leads you didn\u2019t close, vendors, and so on. This should give you a firm foundation to get started with.<\/p>\n<h3>Identify channels to host your referral program<\/h3>\n<p>In order for your referral program to be successful you\u2019ll need to adopt a <a href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-reach-where-brands-and-agencies-partner-up\/\">robust platform<\/a> like Affixe Reach. This will enable streamlined communication to alert both you and a referred customer when a referral is submitted, and better track the program\u2019s overall progress.<\/p>\n<h3>Make a plan to reach out<\/h3>\n<p>Once you\u2019ve identified a list of potential advocates, narrow them down and create an \u201cinner circle\u201d of contacts. These individuals are people who value your business and its offerings and would be happy to recommend you without an incentive.<\/p>\n<p>You can\u2019t automate this part of the process, it\u2019s more beneficial if you can source and sort these contacts manually.<\/p>\n<p>Identify the right times to ask these contacts if they would like to take part in your referral program. This shouldn\u2019t be too difficult since you\u2019ve dealt with them before. When thinking about the incentive you intend to offer customers, consider the type of relationship you have with them.<\/p>\n<p>Depending on the products or services you sell, you may have to wait until you\u2019ve established a firm relationship with customers. At other times you may be able to offer them incentives early on, in the form of apps, white papers, or API services.<\/p>\n<p>Once you\u2019ve asked individuals to be part of your program, leave things for a while before you follow up.<\/p>\n<h3>Identify your referral incentives<\/h3>\n<p>Whether you decide to offer your contacts an incentive or not, make sure they benefit in some way by referring you. Divide contacts into those who get certain referral rewards and those who get others.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/Referral-Incentives.png\" alt=\"Referral Incentives\" width=\"916\" height=\"505\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/referralrock.com\/blog\/referral-rewards-incentives\/\">Image source<\/a><\/p>\n<h3>Create resources to alert your customers<\/h3>\n<p>With a referral program in place, it\u2019s time to create resources you think your contacts will respond to in order to promote your program. Consider all your options and marketing channels when it comes to increasing brand awareness, including:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Blogs<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Newsletters<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Emails with signatures and CTAs<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Product updates<\/li>\n<\/ul>\n<p>You can start preparing your resources once you\u2019ve outlined the kind of referral programs you\u2019ll be running. These could include:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Emails tailored to each contact type informing them about your referral program<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Messages explaining the types of customers that are a great fit for your business<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Workflows and referral links to lead contacts throughout the program<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Landing pages where contacts can leave their referred friends and colleagues\u2019 information<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Scripts for sales and customer support reps to follow to explain your program to your contacts<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Referral kits with <a href=\"https:\/\/affise.com\/blog\/ideas-for-affiliate-marketing\/\">content<\/a> your contacts can share with friends including ebooks, videos, case studies, links to your social media profiles, and anything else that represents what it\u2019s like to work with your company<\/li>\n<\/ul>\n<p>Make sure your collateral is consistent with your brand. If you offer VoIP telephony services, for example, you may want to include a guide to fixed and <a href=\"https:\/\/www.8x8.com\/s\/what-is-fixed-voip\">non fixed VoIP<\/a> in your resources. This will help prospects and customers to gain a better understanding of your offerings and services.<\/p>\n<h3>Set up tracking<\/h3>\n<p>Whatever your company size, you\u2019ll need to set up tracking to ensure you don\u2019t miss any important details, especially around your referred customers. Things to track include:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Who has been referred and by whom<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">When they were referred to you<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Whether they converted<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">How you aim to follow up with them<\/li>\n<\/ul>\n<p>Investing in a CRM (customer relationship management) system could be invaluable in helping you keep track of your customer relationships. In order to manage your referral program efficiently, use<a href=\"https:\/\/affise.com\/blog\/referral-software\/\" target=\"_blank\" rel=\"noopener\"> referral program software<\/a> that <a href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-bi-integrates-with-appsflyer-pull-api\/\">integrates with your marketing system<\/a> so you can individualize each account and relationship, and make customers feel as though they are a unique and important part of your customer base.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/Tracking-1.png\" alt=\"Tracking\" width=\"1262\" height=\"608\" \/><\/p>\n<h3>Say thank you<\/h3>\n<p>Thank referrers for their help, as well as delivering their promised reward.<\/p>\n<h3>Follow up on your referrals quickly<\/h3>\n<p>Once you\u2019ve landed a lead, take advantage of this opportunity swiftly. Don\u2019t allow referrals to sit in your systems or you might fail to turn them into customers. It\u2019s entirely possible that your customer not only referred this individual to your company but to other companies, too. The sooner you make a good impression on your best referrals, the better.<\/p>\n<h3>Improve your referral program<\/h3>\n<p>There\u2019s no one tried and tested formula for creating the perfect customer referral program. Yours will be unique to your company and its aims, and is likely to differ significantly from your competitors\u2019 programs.<\/p>\n<p>Take the time to assess what\u2019s working and what\u2019s not with referral tracking and by testing your program regularly. Send out customer surveys and notifications to find out what they think of your program and apply that feedback.<\/p>\n<p>Now we\u2019ve looked at how to create your own referral program. Let&#8217;s move on to examine how you can put your referral campaigns into action.<\/p>\n<h2>Potential Referral Marketing Sources<\/h2>\n<p>Referral sources can come from within or from outside your organization:<\/p>\n<h3>Employees<\/h3>\n<p>Employees combine an in-depth knowledge of your company with their love of their job. This makes them the ideal advocates for your business, whether they work in HR, marketing, or sales.<\/p>\n<h3>Family and friends<\/h3>\n<p>As part of your employees\u2019 networks, these contacts will still be very familiar with your company, and could even also be part of the company itself if we\u2019re talking about a small business.<\/p>\n<h3>Business partners<\/h3>\n<p>Charities, retailers, suppliers, or other companies affiliated with your organization, these referees can not only play a part in advocacy, but also influence purchasing decisions.<\/p>\n<h3>Influencers<\/h3>\n<p><a href=\"https:\/\/affise.com\/blog\/influencers-mapped\/\">Influencers<\/a> can be some of the most professional of your brand advocates, and have the ability to extend your reach to a broader yet targeted audience. They represent a kind of affiliate marketing strategy and they\u2019re great for word-of-mouth-marketing.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/Influencer-Marketing-1.png\" alt=\"Influencer Marketing\" width=\"1125\" height=\"726\" \/><\/p>\n<h3>Prospects and customers<\/h3>\n<p>These are perhaps the most important types of advocates for your company since they\u2019re separate from your company and act as individuals. This makes them the most authentic and influential.<\/p>\n<h2>Important Things to Note When Creating a Referral Marketing System<\/h2>\n<h3>Ensure everyone gets something out of it<\/h3>\n<p>You need to treat your referral rewards program just as you would any other business relationship. There needs to be alignment on why anyone, be it a supplier or customer, would be inclined to refer you.<\/p>\n<h3>User-friendly<\/h3>\n<p>If your referral program is to be successful, your referral system must be easy to use, so contacts can quickly and easily refer others. Both referrers and referees must be able to clearly see the benefits of being part of your program, too.<\/p>\n<h3>Engagement metrics first<\/h3>\n<p>Understanding your customer retention figures and net promoter score before you commence with a <a href=\"https:\/\/affise.com\/blog\/what-is-an-affiliate-program\/\">referral program<\/a> is essential.<\/p>\n<p>The success of your referral marketing depends on the extent to which your customers are satisfied, along with their willingness to take part and be advocates for your brand. If you\u2019re lacking a high level of trust, your referral program won\u2019t get off the ground.<\/p>\n<p>Lay the foundations for successful referral rates by focusing on securing five star reviews from your customers and use your marketing platform to help you identify your most highly engaged contenders for the program.<\/p>\n<h3>Leverage customer reactions<\/h3>\n<p>A big contributing factor when it comes to referrals is knowing when\u2019s the right time to act. When does a customer experience that \u201cemotional trigger\u201d in terms of realizing the benefit they get from your product or service?<\/p>\n<p>Whether it takes 30 days or a year to happen, you need to organize your program around this moment. Wait until customers are fully invested in your brand before asking them to join the program.<\/p>\n<h3>Genuine relationships<\/h3>\n<p>Your partners, networks, and customers offer you a cost-effective and genuine way to market your business. When you\u2019re getting started with your referral program don\u2019t get too caught up in your marketing tactics, processes, and incentives. Put the focus on creating strong relationships and delivering five star service. Making your customers\u2019 lives easier is the best way to create advocates.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/Ratings-and-Reviews.png\" alt=\"Ratings and Reviews\" width=\"1092\" height=\"546\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/blog.groovehq.com\/good-customer-service-reviews-examples\">Image source<\/a><\/p>\n<h3>Don\u2019t force it<\/h3>\n<p>Referral programs should bring both sides of the partnership benefits. You shouldn\u2019t see your clients and customers as doing you a favor. Your referees should feel as if they\u2019re helping out their friends and colleagues.<\/p>\n<p>Rather than offer cash incentives, give them tools, such as free booklets that include insights and tips they can share, and maybe include free samples or links to trial periods within it. Don\u2019t make it seem like clinical referral marketing.<\/p>\n<h3>\u201cWhat\u2019s in it for me\u201d mentality<\/h3>\n<p>Having a \u201cwhat\u2019s in it for me\u201d mentality (WIFM) will entice people and businesses to partner with you. This doesn\u2019t necessarily have to be a financial benefit, but can be in the form of simply providing a solution to a pain point.<\/p>\n<p>Whatever you decide in terms of incentive, you must be providing direct benefits otherwise there\u2019s no reason to deliver you any leads.<\/p>\n<h3>Customer service<\/h3>\n<p>Before instigating a referral marketing program you need to ensure your customer service is impeccable. Referrals are personal and people will only refer you if they\u2019re 100% confident you won\u2019t let them down.<\/p>\n<h3>Close the loop<\/h3>\n<p>Make it clear about what exactly you\u2019re looking for in terms of referrals and how you want your customers to go about things. Just as you thank customers when they\u2019ve made a sale, often via your POS system, always close the loop by thanking your referral source.<\/p>\n<h3>Make brand values clear<\/h3>\n<p>Develop clear vetting and onboarding processes for referral partners and ensure your partners are consistent with your brand and values. Make it easy for them to get started and easy for you to manage their referrals, otherwise the burden will exceed the rewards for both sides.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/Brand-Values.png\" alt=\"Brand Values\" width=\"962\" height=\"587\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/medium.com\/inside-viral-loops\/why-how-to-build-a-referral-program-for-your-web-app-839d799bbd2d\">Image source<\/a><\/p>\n<h3>Work together with sales teams<\/h3>\n<p>Many companies&#8217; referral programs involve price discounts for referred customers. which may make sense tactically, but provides no real motivation to the client or customer who\u2019s passed on that contact. Marketing and sales need to develop a referral program that incentivizes customer goals, such as speaking or PR opportunities, for example.<\/p>\n<h3>Help partners who help you in return<\/h3>\n<p>Create value by partnering with contacts that offer a symbiotic relationship. This is a win-win situation whereby referrals can be exchanged for complimentary services or products.<\/p>\n<h3>Make it simple<\/h3>\n<p>Two main things will dictate the success or failure of your program: Profits and simplicity. Profits will see your company grow, while the simplicity of your program will determine your conversion rates. The simpler you program, the better the experience of your customers and the more profitable the final output.<\/p>\n<h3>Offer worthwhile incentives<\/h3>\n<p><a href=\"https:\/\/affise.com\/blog\/how-to-create-affiliate-offer\/\">Worthwhile incentives<\/a> will motivate individuals to participate. Make things straightforward and easy to understand to boost motivation further.<\/p>\n<h3>Consider offering lifetime residuals<\/h3>\n<p>It\u2019s often the case that companies fail to offer sufficient residual rewards. Companies often profit over the longer term from each lead they receive. To incentivize customers to send business your way, offer them a lifetime residual reward on each referral.<\/p>\n<h2>Conclusion<\/h2>\n<p>If you\u2019re a SaaS startup just testing the referral marketing waters, the above tips can help you on your way. If you\u2019re unsure about the strength of your customers\u2019 loyalty check out your net promoter score (NPS). This should give you an idea of how willing your customer base may be to take up your offer to join your program.<\/p>\n<p>If you have a solid base of happy customers and you\u2019re ready to get started, that\u2019s great. Referral marketing campaigns are some of the most effective ways to acquire new business.<\/p>\n<p>Investing in referral marketing software will help you set up and manage your referral marketing program. In order to grow your program at scale, make sure your selected software enables <a href=\"https:\/\/affise.com\/cpapi\/\">fast automatic data transfer<\/a>, enabling you to partner with advertisers and connect seamlessly to your offer sources.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Referral marketing leads convert 30% better than leads that derive from other marketing channels\u2014and they have a longer lifetime value. It\u2019s become a much-used strategy by companies, many of whom use referral marketing systems to help them run their referral marketing campaigns effectively. The global referral marketing software market has grown considerably and looks set [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":17631,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[51],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Referral Marketing System: Everything You to Know<\/title>\n<meta name=\"description\" content=\"Discover how referral systems help drive leads, grow trust, and scale fast with smart incentives and proven strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/referral-marketing-system\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Referral Marketing System: Everything You to Know\" \/>\n<meta property=\"og:description\" content=\"Discover how referral systems help drive leads, grow trust, and scale fast with smart incentives and proven strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/affise.com\/blog\/referral-marketing-system\/\" \/>\n<meta property=\"og:site_name\" content=\"Affise\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/getaffise\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-20T13:57:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-05T07:59:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/A-Guide-to-Referral-Marketing-Systems.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2280\" \/>\n\t<meta property=\"og:image:height\" content=\"930\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Affise Academy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GetAffise\" \/>\n<meta name=\"twitter:site\" content=\"@GetAffise\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Richard Conn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/affise.com\/blog\/referral-marketing-system\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/affise.com\/blog\/referral-marketing-system\/\"},\"author\":{\"name\":\"Affise Academy\",\"@id\":\"https:\/\/affise.com\/#\/schema\/person\/df18ec4c7cd397cc0730d187e38a948f\"},\"headline\":\"A Guide to Referral Marketing Systems\",\"datePublished\":\"2021-12-20T13:57:14+00:00\",\"dateModified\":\"2025-08-05T07:59:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/affise.com\/blog\/referral-marketing-system\/\"},\"wordCount\":2996,\"publisher\":{\"@id\":\"https:\/\/affise.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/affise.com\/blog\/referral-marketing-system\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/A-Guide-to-Referral-Marketing-Systems.png\",\"articleSection\":[\"Tips &amp; 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