{"id":17535,"date":"2021-12-15T16:29:27","date_gmt":"2021-12-15T13:29:27","guid":{"rendered":"https:\/\/affise.com\/?p=17535"},"modified":"2025-08-11T12:32:48","modified_gmt":"2025-08-11T09:32:48","slug":"get-accurate-insights-on-user-behaviour-with-view-through-attribution","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/category\/updates\/get-accurate-insights-on-user-behaviour-with-view-through-attribution\/","title":{"rendered":"Get Accurate Insights on User Behaviour with View-through Attribution"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17535\" class=\"elementor elementor-17535\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b52decc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b52decc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e9549dc\" data-id=\"e9549dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf52881 elementor-widget elementor-widget-text-editor\" data-id=\"bf52881\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Although <\/span><i><span style=\"font-weight: 400;\">click-through attribution<\/span><\/i><span style=\"font-weight: 400;\"> is still the most widely-used model of conversion attribution in online advertising, many advertisers do not simply rely on clicks. Instead, they\u2019re searching for a more comprehensive approach of analyzing user behaviour before he completes a target action. In this case, impressions tracking acts as a powerful metric which allows marketers to measure their ad performance in a more accurate way.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02933e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02933e5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-234bb27\" data-id=\"234bb27\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7025a20 elementor-widget elementor-widget-heading\" data-id=\"7025a20\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">What is VTA (view-through attribution)?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8cdf6ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8cdf6ee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4459b00\" data-id=\"4459b00\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64e2ae1 elementor-widget elementor-widget-text-editor\" data-id=\"64e2ae1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">View-through attribution (VTA)<\/span><\/i><span style=\"font-weight: 400;\">, also known as \u2018<\/span><i><span style=\"font-weight: 400;\">impressions tracking<\/span><\/i><span style=\"font-weight: 400;\">\u2019, is one of the mobile advertising attribution models. In case of view-through attribution a conversion happens when a user just sees a display of the product\u2019s ad and then makes <\/span><span style=\"font-weight: 400;\">the target action (e.g.<\/span><i><span style=\"font-weight: 400;\"> install the app or purchase<\/span><\/i><span style=\"font-weight: 400;\">) <\/span><span style=\"font-weight: 400;\">by going directly to the website or doing an organic search separately within the specific lookback window.<\/span><\/p><p><span style=\"font-weight: 400;\">Let\u2019s say you\u2019re selling training shoes and you\u2019ve developed an ad which is shown up to a user during some gaming session. The user sees an ad and decides not to interrupt the ongoing game by ultimately clicking the ad. Instead, he remembers the product and goes on searching for it online some time later. If a user sees an ad for the training shoes today, and then buys them a year from now, you\u2019d hardly attribute such a purchase to the display of the ad made a year ago. But if the same user makes a purchase just within a couple of hours, we could reasonably say that the ad had an impact on his purchasing decision. In this case we\u2019re talking about the view-through conversions, i.e. <\/span><i><span style=\"font-weight: 400;\">view-through attribution model<\/span><\/i><span style=\"font-weight: 400;\">. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25c02e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25c02e7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a61c65a\" data-id=\"a61c65a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3920598 elementor-widget elementor-widget-heading\" data-id=\"3920598\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What makes view-through attribution so useful?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-835628d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"835628d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2513c61\" data-id=\"2513c61\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ee21ad elementor-widget elementor-widget-text-editor\" data-id=\"4ee21ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Simply put, if<\/span><span style=\"font-weight: 400;\"> a user views an ad and for some reason doesn\u2019t click on it further, the view-through attribution allows you:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11b5d46a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11b5d46a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a3d884e\" data-id=\"4a3d884e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2484ea9f elementor-widget elementor-widget-text-editor\" data-id=\"2484ea9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"arrow-list\"><li><span style=\"font-weight: 400; color: #000000; font-size: 12pt;\">to credit a particular ad campaign with an eventual conversion; <\/span><\/li><li><span style=\"font-weight: 400; color: #000000; font-size: 12pt;\">to provide advertisers with more visibility into the ads and channels that are driving conversions;<\/span><\/li><li><span style=\"font-weight: 400; color: #000000; font-size: 12pt;\">to understand user behaviour more clearly, i.e. analyze what happens before the purchase or install; <\/span><\/li><li><span style=\"font-weight: 400; color: #000000; font-size: 12pt;\">to work with large and representative advertisers and hence to increase the revenue.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1cf2c44 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1cf2c44\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a8b2c1\" data-id=\"3a8b2c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-129cc63 elementor-widget elementor-widget-heading\" data-id=\"129cc63\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to start using view-through attribution in Affise?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c49070 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c49070\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d510d9\" data-id=\"3d510d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31c7511 elementor-widget elementor-widget-text-editor\" data-id=\"31c7511\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you come up with the decision to start using view-through attribution, all you need is to follow a few easy steps to launch the process:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-870f789 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"870f789\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36523fa\" data-id=\"36523fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2620242 elementor-widget elementor-widget-heading\" data-id=\"2620242\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">1. Enable \u2018Allow impressions\u2019 setting<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f73372 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f73372\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25cf7fc\" data-id=\"25cf7fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aea0d93 elementor-widget elementor-widget-text-editor\" data-id=\"aea0d93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To start tracking conversions based on the impression the very first thing you\u2019ll need to do is to find \u2018Allow impressions\u2019 setting within the \u2018Tracking\u2019 tab at the Offer\u2019s edit page and enable it: <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e51f7d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e51f7d2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-179b80b\" data-id=\"179b80b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd78071 elementor-widget elementor-widget-image\" data-id=\"fd78071\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1934\" height=\"382\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/image2.png\" class=\"attachment-large size-large wp-image-17538\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df21053 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df21053\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b00fd5\" data-id=\"6b00fd5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6970094 elementor-widget elementor-widget-heading\" data-id=\"6970094\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">2. Fill in \u2018Impressions destination URL\u2019 field<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b16c09c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b16c09c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d70ac9\" data-id=\"1d70ac9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd631d2 elementor-widget elementor-widget-text-editor\" data-id=\"dd631d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Add your advertiser\u2019s impressions link into the \u2018Impressions destination URL\u2019 field and append an {aimp_id} macro to it:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35bd457 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35bd457\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de142ff\" data-id=\"de142ff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b9b8d9 elementor-widget elementor-widget-image\" data-id=\"2b9b8d9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1864\" height=\"362\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/image4.png\" class=\"attachment-large size-large wp-image-17540\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4336f5e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4336f5e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb2cce2\" data-id=\"fb2cce2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd28e09 elementor-widget elementor-widget-text-editor\" data-id=\"bd28e09\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00a0Now Affise is able to pass the impressions data to your advertiser\u2019s system.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b49f30a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b49f30a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d0d458d\" data-id=\"d0d458d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05f55ed elementor-widget elementor-widget-heading\" data-id=\"05f55ed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">3. Set up a specific attribution window<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce41506 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce41506\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d41906f\" data-id=\"d41906f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d25fd7d elementor-widget elementor-widget-text-editor\" data-id=\"d25fd7d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">VTA&#8217;s attribution windows are usually short: <\/span><span style=\"font-weight: 400;\">typically just one day or seven days at most. <\/span><span style=\"font-weight: 400;\">Use \u2018Click &amp; Impression session lifespan\u2019 and \u2018Minimal click &amp; impression session lifespan\u2019 to:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">set a period a conversion is allowed for an impression, i.e. impressions attribution <\/span><span style=\"font-weight: 400;\">window;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">set a period for which an impression conversion will not be accepted. <\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-966e606 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"966e606\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8b043a8\" data-id=\"8b043a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95a6406 elementor-widget elementor-widget-image\" data-id=\"95a6406\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1428\" height=\"492\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/image3.png\" class=\"attachment-large size-large wp-image-17539\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49e130f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49e130f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63e6594\" data-id=\"63e6594\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-915db50 elementor-widget elementor-widget-heading\" data-id=\"915db50\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">4. Start tracking conversions based on the impressions<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8cc3f2f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8cc3f2f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a7aa017\" data-id=\"a7aa017\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-872f481 elementor-widget elementor-widget-text-editor\" data-id=\"872f481\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Your advertiser has now successfully received all the needed information to start impressions tracking. What\u2019s next?<\/span><\/p><p><span style=\"font-weight: 400;\">Once an impression is recorded in Affise, the system generates a unique impression ID which is further sent to your advertiser via the {aimp_id} macro using the Impressions Destination URL. When a user completes a target action, your Advertiser records a conversion and this data is sent to Affise via Affise postback URL. <\/span><\/p><p><span style=\"font-weight: 400;\">Upon receiving the postback URL with the conversion information along with the Impression ID for which the conversion was recorded, Affise can easily match the information on the received conversion with the impression ID earlier recorded in Affise system and register the conversion based on the impression for a particular offer and affiliate.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-534e5c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"534e5c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-191dfa6\" data-id=\"191dfa6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f3fdfc elementor-widget elementor-widget-heading\" data-id=\"8f3fdfc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Can I see the data in statistics?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21e90b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21e90b4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee1196d\" data-id=\"ee1196d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26743c8 elementor-widget elementor-widget-text-editor\" data-id=\"26743c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The short answer is \u2018yes\u2019. All the data about the conversions recorded based on the impressions can be easily found and get filtered by impression ID at Affise statistics conversions list page for your further analysis:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9feba0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9feba0d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57bea9e\" data-id=\"57bea9e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d1e9a8 elementor-widget elementor-widget-image\" data-id=\"1d1e9a8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"875\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2021\/12\/image1.png\" class=\"attachment-large size-large wp-image-17537\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0b69c53 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0b69c53\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4263067\" data-id=\"4263067\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91d434b elementor-widget elementor-widget-text-editor\" data-id=\"91d434b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Moreover, you can use Affise export and \u2018shared report link\u2019 functionalities to share this information with your partners or any other third-party service.<\/span><\/p><p><span style=\"font-weight: 400;\">To sum it up, both attribution models (<\/span><i><span style=\"font-weight: 400;\">click-through<\/span><\/i><span style=\"font-weight: 400;\"> and <\/span><i><span style=\"font-weight: 400;\">view-through<\/span><\/i><span style=\"font-weight: 400;\">) can benefit you well in the specific situation. It falls on the marketers to understand how their business workflow and goals will help them to define which model to use. On the other hand, though CTA and VTA are considered to be two separate attribution models, obviously, they are just different sides of the same coin: their alongside usage can be super helpful to understand user behaviour before he makes a purchase or install decision in a more accurate way and to have a full representation of the campaign.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c95cdba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c95cdba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce28123\" data-id=\"ce28123\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3bff97 elementor-widget elementor-widget-request-free-trial\" data-id=\"b3bff97\" data-element_type=\"widget\" data-widget_type=\"request-free-trial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"article__wrapper\">\n            <div class=\"request-phrase\">\n                <p class=\"request-phrase__text\"><p><strong><span style=\"font-size: 14pt;\">Employ Affise impressions tracking for more accurate attribution. Not a user yet? Start your free trial today.<\/span><\/strong><\/p><\/p>\n                <p>\n                    <a href=\"https:\/\/affise.com\/contact-us\/\" >\n                        <button class=\"request-phrase__button\">\n                            Request Free Trial                        <\/button>\n                    <\/a>\n                <\/p>\n            <\/div>\n        <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Although click-through attribution is still the most widely-used model of conversion attribution in online advertising, many advertisers do not simply rely on clicks. Instead, they\u2019re searching for a more comprehensive approach of analyzing user behaviour before he completes a target action. In this case, impressions tracking acts as a powerful metric which allows marketers to [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":17547,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[15],"tags":[108,168],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Impression Tracking | Unlock View-Through Attribution in Affise<\/title>\n<meta name=\"description\" content=\"Affise enables impression tracking via view-through attribution\u2014analyze user behavior, credit non-click conversions, and optimize visibility.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/category\/updates\/get-accurate-insights-on-user-behaviour-with-view-through-attribution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Affise enables impressions-based conversion tracking\" \/>\n<meta property=\"og:description\" content=\"View-through attribution provides comprehensive approach of analyzing user behaviour before completing a target action. 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