{"id":18002,"date":"2022-01-28T07:31:05","date_gmt":"2022-01-28T04:31:05","guid":{"rendered":"https:\/\/affise.com\/?p=18002"},"modified":"2025-08-10T20:22:35","modified_gmt":"2025-08-10T17:22:35","slug":"b2b-rewards-and-incentives","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/b2b-rewards-and-incentives\/","title":{"rendered":"Loyalty Program: A Guide to Successful B2B Rewards and Incentives"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18002\" class=\"elementor elementor-18002\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42c9885 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42c9885\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cbbd498\" data-id=\"cbbd498\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a2bd3a elementor-widget elementor-widget-text-editor\" data-id=\"5a2bd3a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">In business, <\/span><span style=\"font-weight: 400;\">customer loyalty<\/span><span style=\"font-weight: 400;\"> is a valuable asset. Over half of people will express <\/span><span style=\"font-weight: 400;\">this loyalty<\/span><span style=\"font-weight: 400;\"> by joining a VIP or <\/span><span style=\"font-weight: 400;\">rewards program<\/span><span style=\"font-weight: 400;\">. These <\/span><span style=\"font-weight: 400;\">incentive programs<\/span><span style=\"font-weight: 400;\"> are an excellent way to give back, as well as encourage customer retention.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-07661ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"07661ab\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47ba34a\" data-id=\"47ba34a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69a8c65 elementor-widget elementor-widget-image\" data-id=\"69a8c65\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"563\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/01\/Customer-Loyalty.png\" class=\"attachment-large size-large wp-image-18011\" alt=\"Customer Loyalty\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (yotpo.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c11a1b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c11a1b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-329719f\" data-id=\"329719f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-857834e elementor-widget elementor-widget-text-editor\" data-id=\"857834e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As such, it\u2019s a good idea to consider a formal <\/span><span style=\"font-weight: 400;\">B2B loyalty program<\/span><span style=\"font-weight: 400;\"> for your customers, as well as providing other incentives and rewards.<\/span><\/p><h2><span style=\"font-weight: 400;\">What are <\/span><span style=\"font-weight: 400;\">B2B Rewards<\/span><span style=\"font-weight: 400;\"> and Incentives?<\/span><\/h2><p><span style=\"font-weight: 400;\">B2B rewards<\/span><span style=\"font-weight: 400;\"> and incentives help businesses retain customers and build brand loyalty. This is achieved by offering some kind of prize in return. This prize might be a physical reward, or some other <\/span><span style=\"font-weight: 400;\">sales incentive<\/span><span style=\"font-weight: 400;\">. Often, these rewards are offered for spending over a certain amount, or making a certain number of purchases. They may be done in conjunction with a <\/span><span style=\"font-weight: 400;\">channel partner<\/span><span style=\"font-weight: 400;\"> for greater efficiency.<\/span><\/p><h2><span style=\"font-weight: 400;\">What are the Characteristics and Challenges in the <\/span><span style=\"font-weight: 400;\">B2B market<\/span><span style=\"font-weight: 400;\">?<\/span><\/h2><p><span style=\"font-weight: 400;\">The <\/span><span style=\"font-weight: 400;\">B2B market<\/span><span style=\"font-weight: 400;\"> is different to the B2C market, and <\/span><a href=\"https:\/\/www.brightpearl.com\/ecommerce-marketplaces\/b2b-ecommerce-strategy\"><span style=\"font-weight: 400;\">B2B merchants<\/span><\/a><span style=\"font-weight: 400;\"> face unique challenges. Business customers are looking for different things compared to a consumer, which should impact your planned <\/span><span style=\"font-weight: 400;\">B2B rewards<\/span><span style=\"font-weight: 400;\"> strategy.<\/span><\/p><p><span style=\"font-weight: 400;\">The most obvious difference is that any deals you make are fewer in number but greater in importance. This means you need to think about what value you\u2019re offering to a business customer, as much more is riding on this deal.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1cd4870 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1cd4870\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-617d559\" data-id=\"617d559\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63f92c3 elementor-widget elementor-widget-image\" data-id=\"63f92c3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"886\" height=\"173\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/01\/Customer-Retention.png\" class=\"attachment-large size-large wp-image-18012\" alt=\"Customer Retention\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (financesonline.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32ca0ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"32ca0ce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a17c03\" data-id=\"5a17c03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2983188 elementor-widget elementor-widget-text-editor\" data-id=\"2983188\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This idea is compounded by the nature of <\/span><span style=\"font-weight: 400;\">B2B sales<\/span><span style=\"font-weight: 400;\">. It\u2019s often a longer and more formalized process than other purchases, and the decisions involved are more complicated as well. While <\/span><a href=\"https:\/\/www.8x8.com\/s\/what-is-ucaas\"><span style=\"font-weight: 400;\">unified communications as a service<\/span><\/a><span style=\"font-weight: 400;\"> can make things easier, any rewards you offer must be worth the effort to impact your <\/span><span style=\"font-weight: 400;\">bottom line<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A <\/span><span style=\"font-weight: 400;\">B2B rewards program<\/span><span style=\"font-weight: 400;\"> should reflect one key idea: that B2B relationships are all about the long term. When a business is dealing with another business, it\u2019s in the interests of both to stick together for a while. A loyalty program is a good way to achieve this.<\/span><\/p><h2><span style=\"font-weight: 400;\">Different Kinds of <\/span><span style=\"font-weight: 400;\">B2B Rewards<\/span><\/h2><p><span style=\"font-weight: 400;\">As part of your <\/span><span style=\"font-weight: 400;\">B2B customer loyalty<\/span><span style=\"font-weight: 400;\"> scheme, you might want to offer a physical reward. There are two kinds of physical rewards that are especially popular.<\/span><\/p><p><span style=\"font-weight: 400;\">One of the most flexible rewards in this context is a merchandise reward. This might take the form of a discount on large orders, or it could be bonus products in addition to their purchase. This type of reward is enormously flexible; it can be applied to anything you sell in bulk, and offers universal appeal.<\/span><\/p><p><span style=\"font-weight: 400;\">Another physical reward businesses can offer takes the form of branded cash, a <\/span><span style=\"font-weight: 400;\">gift card<\/span><span style=\"font-weight: 400;\"> or a <\/span><a href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-promo-codes\/\"><span style=\"font-weight: 400;\">promo code<\/span><\/a><span style=\"font-weight: 400;\">. These are essentially <\/span><span style=\"font-weight: 400;\">cash rewards<\/span><span style=\"font-weight: 400;\">, although they are often aimed at a B2B customer\u2019s employees rather than the customer themselves.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f6ad51 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f6ad51\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-db1cbaa\" data-id=\"db1cbaa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ac8681 elementor-widget elementor-widget-image\" data-id=\"8ac8681\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1380\" height=\"392\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/01\/Loyalty-Reward.png\" class=\"attachment-large size-large wp-image-18013\" alt=\"Loyalty Reward\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (lenovoleap.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19c224d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19c224d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d8b16c5\" data-id=\"d8b16c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e1c509 elementor-widget elementor-widget-text-editor\" data-id=\"8e1c509\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It\u2019s easy to buy these in large quantities, and they\u2019re a simple but effective way to encourage <\/span><span style=\"font-weight: 400;\">customer engagement<\/span><span style=\"font-weight: 400;\">. You can add some of your own business\u2019 branding to these, or offer digital versions.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Closed and open loop <\/span><span style=\"font-weight: 400;\">gift cards<\/span><span style=\"font-weight: 400;\"> are both available; the former is limited to a specific retailer, while the latter is generally more versatile, revolving around a specific payment system. However, branded cash and <\/span><span style=\"font-weight: 400;\">gift cards<\/span><span style=\"font-weight: 400;\"> are both appealing to customers of all kinds.<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s a good idea to bundle these kinds of rewards with a product order; try to include enough for a business to reward a significant group of employees with them. Directly rewarding employees in this manner is an excellent way to bolster business relationships.<\/span><\/p><h2><span style=\"font-weight: 400;\">Strategies for Successful <\/span><span style=\"font-weight: 400;\">B2B Incentive Programs<\/span><\/h2><p><span style=\"font-weight: 400;\">In addition to rewards and discounts, B2B companies can offer other incentives &#8211; both internally, and in conjunction with partners. When used in conjunction with services such as <\/span><a href=\"https:\/\/affise.com\/reach\/\"><span style=\"font-weight: 400;\">Affise Reach<\/span><\/a><span style=\"font-weight: 400;\"> (which let you find and recruit valuable partners) a good <\/span><span style=\"font-weight: 400;\">incentive program<\/span><span style=\"font-weight: 400;\"> can make a world of difference.<\/span><\/p><p><span style=\"font-weight: 400;\">But what makes a good incentive program?<\/span><\/p><h3><span style=\"font-weight: 400;\">Make it valuable<\/span><\/h3><p><span style=\"font-weight: 400;\">A good <\/span><span style=\"font-weight: 400;\">B2B rewards<\/span><span style=\"font-weight: 400;\"> scheme needs to be desirable to your customer base, but you might be unsure what that value looks like. Fortunately, there are several reliable strategies to take.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">1. Offer free items<\/span><\/p><p><span style=\"font-weight: 400;\">The simplest approach to this idea is free items divorced from a specific purchase. You can give customers free items within a <\/span><span style=\"font-weight: 400;\">customer loyalty program<\/span><span style=\"font-weight: 400;\">; something that is useful, such as a pen, notebook or tote bag is a good idea. Your <\/span><span style=\"font-weight: 400;\">sales team<\/span><span style=\"font-weight: 400;\"> may be able to provide some ideas.<\/span><\/p><h4><span style=\"font-weight: 400;\">2. Use an onboarding process<\/span><\/h4><p><span style=\"font-weight: 400;\">You can also use an onboarding process to convey the benefits of a rewards scheme. This can form part of a <\/span><span style=\"font-weight: 400;\">B2B marketing<\/span><span style=\"font-weight: 400;\"> scheme, and helps people appreciate the shape and value of a service. You might want to use a short article, an infographic or even a video.<\/span><\/p><p><span style=\"font-weight: 400;\">3. Create a mobile app<\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019re worried that a rewards scheme is too complicated, a mobile app may streamline things. Mobile app downloads have been steadily climbing since 2016, clearly indicating their popularity. You may even want to tie a reward to a download of the app itself.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae5b9f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae5b9f9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-583def0\" data-id=\"583def0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e330ef elementor-widget elementor-widget-image\" data-id=\"8e330ef\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"713\" height=\"469\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/01\/Mobile-Downloads.png\" class=\"attachment-large size-large wp-image-18014\" alt=\"Mobile Downloads\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (statista.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b0ba478 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b0ba478\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9753b9e\" data-id=\"9753b9e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fcd9bdb elementor-widget elementor-widget-text-editor\" data-id=\"fcd9bdb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Apps have the benefit of streamlining and simplifying conventional activities. If you\u2019re concerned you\u2019re using too many steps, an app is one way to alleviate these concerns and make it more attractive to your loyal customers.<\/span><\/p><h4><span style=\"font-weight: 400;\">4. Offer a <\/span><span style=\"font-weight: 400;\">sales performance<\/span><span style=\"font-weight: 400;\"> incentive fund\u00a0<\/span><\/h4><p><span style=\"font-weight: 400;\">If you\u2019re struggling to get sign-ups to a loyalty program, consider a <\/span><span style=\"font-weight: 400;\">sales performance<\/span><span style=\"font-weight: 400;\"> incentive fund. This is an internal tactic, aimed at your own staff and encouraging their promotion of your scheme. Rewards can be bestowed upon employees who get a specific number of sign-ups within a certain <\/span><span style=\"font-weight: 400;\">timeframe<\/span><span style=\"font-weight: 400;\">. If there\u2019s a particular target you\u2019re keen to hit, a SPIF can be a great option.<\/span><\/p><h3><span style=\"font-weight: 400;\">Make it personal<\/span><\/h3><p><span style=\"font-weight: 400;\">A common trend in today\u2019s business transactions is personalization. Customers appreciate it when they feel some part of the shopping experience is tailored to them.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef7c2c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef7c2c0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a6b6b2\" data-id=\"4a6b6b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ebb01b elementor-widget elementor-widget-image\" data-id=\"7ebb01b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"805\" height=\"368\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/01\/Content-Personalization.png\" class=\"attachment-large size-large wp-image-18015\" alt=\"Content Personalization\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (neilpatel.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c7beb46 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c7beb46\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2639042\" data-id=\"2639042\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd8d027 elementor-widget elementor-widget-text-editor\" data-id=\"dd8d027\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><span style=\"font-weight: 400;\">5. Offer unique <\/span><span style=\"font-weight: 400;\">incentive programs<\/span><\/h4><p><span style=\"font-weight: 400;\">It\u2019s a good idea to modify your <\/span><span style=\"font-weight: 400;\">B2B incentive program<\/span><span style=\"font-weight: 400;\"> for each customer\u2014even if only a little. This requires a good understanding of your customer\u2019s business and what is likely to appeal to them. For instance, if you offer <\/span><a href=\"https:\/\/www.8x8.com\/s\/hosted-phone-system\"><span style=\"font-weight: 400;\">phone hosting services<\/span><\/a><span style=\"font-weight: 400;\">, take note of how they use your services. Do they run close to their limits each month? Offer a free upgrade for a limited time period. Are they scaling up? Why not run a deal &#8211; for every five new user accounts added, they get one free?<\/span><\/p><h4><span style=\"font-weight: 400;\">6. Appeal to values<\/span><\/h4><p><span style=\"font-weight: 400;\">One incentive you may wish to consider is an appeal to a customers\u2019 values. Whether it\u2019s business goals or some kind of higher ethical calling, you will most likely share something in common that inspires an incentive. Agreeing to contribute to a charity or other worthy cause can have a big impact, provided it aligns with your <\/span><span style=\"font-weight: 400;\">target audience<\/span><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-family: var(--bs-font-sans-serif);\">7. Honour achievements<\/span><\/p><p><span style=\"font-weight: 400;\">Another way of approaching personalization comes from your broader content strategy. You might want to produce a piece of content that recognizes a customer\u2019s achievement.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">There are a few different ways you can approach this idea. A case study is a particularly effective strategy, as it\u2019s a good way to show off a business\u2019 experience and expertise. You can also highlight them in blogs, email campaigns, or other media.<\/span><\/p><h3><span style=\"font-weight: 400;\">Make it reliable<\/span><\/h3><p><span style=\"font-weight: 400;\">While measures like onboarding can better convey the benefits of a <\/span><span style=\"font-weight: 400;\">rewards program<\/span><span style=\"font-weight: 400;\">, it might not be enough to encourage business or attract customers. A business needs to be up front with all the facets of a rewards scheme when discussing it with a customer.<\/span><\/p><h4><span style=\"font-weight: 400;\">8. Clear information<\/span><\/h4><p><span style=\"font-weight: 400;\">It&#8217;s easy to overlook one pillar of customer experience: clarity of information. Make sure that you share terms or conditions with your customers. This makes them feel respected, and ensures they understand exactly what to expect from the scheme they sign up to.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0e13b01 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e13b01\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6c1977\" data-id=\"b6c1977\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d47008d elementor-widget elementor-widget-image\" data-id=\"d47008d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1118\" height=\"417\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/01\/B2B-Statistics.png\" class=\"attachment-large size-large wp-image-18016\" alt=\"B2B Statistics\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (financesonline.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e1f9a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e1f9a8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f5d43b5\" data-id=\"f5d43b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-733f05f elementor-widget elementor-widget-text-editor\" data-id=\"733f05f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><span style=\"font-weight: 400;\">9. Watch your competitors<\/span><\/h4><p><span style=\"font-weight: 400;\">If you\u2019re seeing sluggish uptake for your rewards, the problem might be that a competitor is offering something more valuable. Make sure to regularly compare your schemes to theirs &#8211; this ensures your program is more valuable to both <\/span><span style=\"font-weight: 400;\">new customers<\/span><span style=\"font-weight: 400;\"> and returning ones.\u00a0<\/span><\/p><h4><span style=\"font-weight: 400;\">10. Notify people of changes<\/span><\/h4><p><span style=\"font-weight: 400;\">If you make any changes, tell people with a simple email or similar update. If you\u2019re familiar with email marketing campaigns this should be very simple.<\/span><\/p><h2><span style=\"font-weight: 400;\">Examples of <\/span><span style=\"font-weight: 400;\">B2B Incentives<\/span><span style=\"font-weight: 400;\"> Related Service<\/span><\/h2><p><span style=\"font-weight: 400;\">Now you understand what strategies to implement, let\u2019s take a look at some specific incentive examples.<\/span><\/p><h3><span style=\"font-weight: 400;\">1. Tier incentives<\/span><\/h3><p><span style=\"font-weight: 400;\">B2B businesses<\/span><span style=\"font-weight: 400;\"> can restrict certain rewards to specific tiers in your <\/span><span style=\"font-weight: 400;\">rewards program<\/span><span style=\"font-weight: 400;\">. If desirable enough, tiers can encourage further business from a customer. They can inspire loyalty and spur them to increase their value to you. Of course, you need to be able to track customer value.<\/span><\/p><p><span style=\"font-weight: 400;\">Consider what metrics you can track in order to place customers into each tier. It should be clear to participants how to move up a tier. If you\u2019re looking for help to manage data from different marketing channels, <\/span><a href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-bi-integrates-with-appsflyer-pull-api\/\"><span style=\"font-weight: 400;\">Affise BI<\/span><\/a><span style=\"font-weight: 400;\"> may be what you\u2019re after.<\/span><\/p><h3><span style=\"font-weight: 400;\">2. Transaction-based immediate discounts<\/span><\/h3><p><span style=\"font-weight: 400;\">This concept of value can manifest in a transaction-based immediate discount. This <\/span><span style=\"font-weight: 400;\">rebate<\/span><span style=\"font-weight: 400;\"> is offered just before an initial purchase, as an incentive to join your scheme. This discount can apply to a single item, or it can also be applied to future purchases made within a specific <\/span><span style=\"font-weight: 400;\">timeframe<\/span><span style=\"font-weight: 400;\">.<\/span><\/p><h3><span style=\"font-weight: 400;\">3. Experiential<\/span><span style=\"font-weight: 400;\"> rewards<\/span><\/h3><p><span style=\"font-weight: 400;\">Sometimes an experience is better than physical loyalty rewards. Exclusive events can be helpful because they create a sense of mystique and desirability around your rewards scheme. They can also be a way to foster positive feelings from your customers or their employees.<\/span><\/p><p><span style=\"font-weight: 400;\">The key appeal of this kind of reward isn\u2019t expense; it\u2019s novelty. Something inexpensive can be very well-received if it offers genuine value to a business or its workers. In the latter case, happy workers can have a broader positive impact on a business\u2019 operations\u2014and that\u2019s something that will be noticed.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">4. Third-party partnerships<\/span><\/h3><p><span style=\"font-weight: 400;\">A third-party partnership can help you offer something of greater relevance to a specific customer. This is distinct from the promotional items we explored earlier, and is more business-focussed. Working with a third party can allow you to each offer a discount on what you sell, and make more money in the long run.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">B2B Loyalty Program<\/span><span style=\"font-weight: 400;\"> Features to Help Your Company Stand Out<\/span><\/h2><p><span style=\"font-weight: 400;\">While the features mentioned above are great for loyalty programs, there are several others you might want to consider in your rewards scheme. Taking a broad look at your <\/span><span style=\"font-weight: 400;\">B2B customer loyalty<\/span><span style=\"font-weight: 400;\"> scheme is an excellent way to increase <\/span><span style=\"font-weight: 400;\">customer retention<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51e40e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51e40e7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62f0ed5\" data-id=\"62f0ed5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ebd1b5 elementor-widget elementor-widget-image\" data-id=\"9ebd1b5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"692\" height=\"243\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/01\/Loyalty-Report.png\" class=\"attachment-large size-large wp-image-18017\" alt=\"Loyalty Report\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (info.bondbrandloyalty.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c74f05c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c74f05c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6fa9e1\" data-id=\"b6fa9e1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aee1933 elementor-widget elementor-widget-text-editor\" data-id=\"aee1933\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">1. Tiers<\/span><\/h3><p><span style=\"font-weight: 400;\">Tiers allow for some discernment around how you reward customers. You may want to give specific customers exclusive features such as free service trials or exclusive event access. The value of these will obviously be tied to specific tier levels; start with something simple and work up to something more valuable.<\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019re feeling especially bold, you might want to think about adding a leaderboard to your usual tier dashboards.<\/span><\/p><h3><span style=\"font-weight: 400;\">2. Co-operative rewards<\/span><\/h3><p><span style=\"font-weight: 400;\">If your B2B customers don\u2019t want physical items, consider sharing your knowledge with them instead. Whether it\u2019s a partner, a supplier or someone else altogether, it\u2019s likely you have some kind of information or experience they can benefit from.<\/span><\/p><p><span style=\"font-weight: 400;\">This strategy is particularly effective if you\u2019re dealing with a <\/span><span style=\"font-weight: 400;\">new business<\/span><span style=\"font-weight: 400;\"> that\u2019s less experienced. It\u2019s likely they\u2019ll have something to learn or some significant gaps in their knowledge. Don\u2019t be afraid to reach out to them with an offer of assistance, within or without a rewards scheme.<\/span><\/p><p><span style=\"font-weight: 400;\">A co-operative reward offers two key benefits to the business offering them. A business customer that performs well can deepen their business connection to you, which results in additional purchases from your product line. It\u2019s also likely that they will credit you (at least in part) for your success, and either increase business or connect you with a <\/span><span style=\"font-weight: 400;\">new business<\/span><span style=\"font-weight: 400;\">.<\/span><\/p><h3><span style=\"font-weight: 400;\">3. Partner rewards<\/span><\/h3><p><span style=\"font-weight: 400;\">There are a few different ways you can approach this concept of partner rewards. If you were selling a specific machine part to a manufacturer, for example, you might want to reach out to a <\/span><span style=\"font-weight: 400;\">distributor<\/span><span style=\"font-weight: 400;\"> (or <\/span><span style=\"font-weight: 400;\">distributors<\/span><span style=\"font-weight: 400;\">) responsible for complementary parts. You might then offer a bundle of these products with some kind of price reduction.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">4. Experiential<\/span><span style=\"font-weight: 400;\"> rewards<\/span><\/h3><p><span style=\"font-weight: 400;\">If your business regularly hosts events you might want to offer exclusive access for participants in your rewards scheme. You can run practical events &#8211; for instance, a webinar about platforms such as <\/span><a href=\"https:\/\/affise.com\/cpapi\/\"><span style=\"font-weight: 400;\">CPAPI<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; or more leisure-focused ones.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Of course, these experiences don\u2019t have to be connected to your business if you don\u2019t want them to be. If you don\u2019t think you offer any experiences that connect to your rewards scheme, don\u2019t be afraid to offer something more frivolous (like movie tickets for employees, for example).<\/span><\/p><h3><span style=\"font-weight: 400;\">5. Referral programs<\/span><\/h3><p><span style=\"font-weight: 400;\">Another way you can formalize this positive reception is with a <\/span><a href=\"https:\/\/affise.com\/blog\/referral-program\/\"><span style=\"font-weight: 400;\">referral program<\/span><\/a><span style=\"font-weight: 400;\">. By now, word-of-mouth has become an established part of doing business. Both B2B and B2C customers benefit from its presence.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In practice, a <\/span><span style=\"font-weight: 400;\">referral program<\/span><span style=\"font-weight: 400;\"> would reward people who share your name with potential customers. Alternatively, they can be rewarded for encouraging other customers to sign up to your rewards scheme. Either of these offers a clear path towards increased business for you.<\/span><\/p><p><span style=\"font-weight: 400;\">You can use a referral scheme as a way of delivering existing rewards, or offer unique ones within it. As with many facets of <\/span><span style=\"font-weight: 400;\">B2B rewards<\/span><span style=\"font-weight: 400;\"> schemes, there\u2019s a great deal of flexibility in this area.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27f78df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27f78df\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fbaf11a\" data-id=\"fbaf11a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-815bfcb elementor-widget elementor-widget-image\" data-id=\"815bfcb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/01\/Marketing-Statistics.png\" class=\"attachment-large size-large wp-image-18018\" alt=\"Marketing Statistics\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (writersblocklive.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f451625 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f451625\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c35bf54\" data-id=\"c35bf54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4616fae elementor-widget elementor-widget-text-editor\" data-id=\"4616fae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">6. Gamifying surveys<\/span><\/h3><p><span style=\"font-weight: 400;\">Gamification<\/span><span style=\"font-weight: 400;\"> is one way you can make a rewards scheme more rewarding, and therefore more desirable to potential users of it.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A gamified survey involves hiding certain rewards behind a survey that customers fill out. This is an opportunity to get information on a customer\u2019s likes and dislikes. You can use it to gauge their reaction to what you\u2019ve already done, and see if there\u2019s anything new you can offer or improvements you can make.<\/span><\/p><p><span style=\"font-weight: 400;\">If you have significant holes in your understanding of your customers or your rewards scheme, <\/span><span style=\"font-weight: 400;\">gamified surveys<\/span><span style=\"font-weight: 400;\"> are an excellent way to fill them.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">7. Coalition loyalty programs<\/span><\/h3><p><span style=\"font-weight: 400;\">This is another way to gather information on your customers (with their explicit consent, of course). They take the form of a partnership between several unrelated businesses, with one overseeing the broader operation of it. Program participants can work with one business and redeem rewards they\u2019ve earned with another one.<\/span><\/p><p><span style=\"font-weight: 400;\">These programs allow participating businesses to collect various <\/span><span style=\"font-weight: 400;\">customer data<\/span><span style=\"font-weight: 400;\"> on the people participating in them. This allows them all to refine their personalization efforts, and improve their business operations more broadly.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">While these programs are distinct from the ideas we\u2019ve been exploring, they may also be worth considering in addition to a more conventional rewards scheme. <\/span><a href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-reach-where-brands-and-agencies-partner-up\/\"><span style=\"font-weight: 400;\">Affise Reach<\/span><\/a><span style=\"font-weight: 400;\"> is another way you can create effective business partnerships and expand your marketing channels.8.<\/span><\/p><p><span style=\"font-weight: 400;\">8. Perks<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c128c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c128c9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c9f0d4\" data-id=\"2c9f0d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45cf526 elementor-widget elementor-widget-image\" data-id=\"45cf526\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"615\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/01\/Loyalty-Statistics.png\" class=\"attachment-large size-large wp-image-18019\" alt=\"Loyalty Statistics\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (truelist.co)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4eeb9a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4eeb9a2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-366e596\" data-id=\"366e596\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39b4ec8 elementor-widget elementor-widget-text-editor\" data-id=\"39b4ec8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you like, you can step outside the structure of tiers, points and other incentives in favour of <\/span><span style=\"font-weight: 400;\">perks<\/span><span style=\"font-weight: 400;\"> instead. This idea involves a flatter structure; customers who sign up to a \u2018<\/span><span style=\"font-weight: 400;\">perks<\/span><span style=\"font-weight: 400;\"> program\u2019 all receive the same rewards simultaneously. You can continue to run surveys and prize draws in addition to this program, but these aren\u2019t required to operate one.<\/span><\/p><p><span style=\"font-weight: 400;\">A <\/span><span style=\"font-weight: 400;\">perks<\/span><span style=\"font-weight: 400;\"> program is dependent upon continued involvement with a business to maintain access to it. For instance, you might want to connect program membership to customer purchases. Failure to make a purchase within a specific <\/span><span style=\"font-weight: 400;\">timeframe<\/span><span style=\"font-weight: 400;\"> will revoke membership. While this motivates customers to work with you, it naturally relies on genuine value to incentivise them.<\/span><\/p><h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2><p><span style=\"font-weight: 400;\">A rewards scheme in a B2B context might seem redundant. However, in practice, people in a business setting appreciate rewards and incentives as much as anyone else. Offering these to your B2B customers is therefore a solid strategy.<\/span><\/p><p><span style=\"font-weight: 400;\">While every scheme will look different, we can identify some common elements to all of them. Having a clear understanding of its value is essential, and some kind of personalization will aid your efforts as well. Thinking carefully about what benefits are offered (either to a customer or their employees) will help you to <\/span><span style=\"font-weight: 400;\">increase sales<\/span><span style=\"font-weight: 400;\">, and provide crucial differentiation from your competitors.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In business, customer loyalty is a valuable asset. Over half of people will express this loyalty by joining a VIP or rewards program. These incentive programs are an excellent way to give back, as well as encourage customer retention. Source (yotpo.com) As such, it\u2019s a good idea to consider a formal B2B loyalty program for [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":18049,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[51],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B2B Loyalty Programs | Build Long-Term Customer Relationships<\/title>\n<meta name=\"description\" content=\"Explore how B2B loyalty programs drive retention\u2014use rewards, and strategic partnerships to strengthen customer engagement and ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/b2b-rewards-and-incentives\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B Loyalty Programs | Build Long-Term Customer Relationships\" \/>\n<meta property=\"og:description\" content=\"Explore how B2B loyalty programs drive retention\u2014use rewards, and strategic partnerships to strengthen customer engagement and ROI.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/affise.com\/blog\/b2b-rewards-and-incentives\/\" \/>\n<meta property=\"og:site_name\" content=\"Affise\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/getaffise\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-28T04:31:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-10T17:22:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/01\/Loyalty-Program_-A-Guide-to-Successful-B2B-Rewards-and-Incentives.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2280\" \/>\n\t<meta property=\"og:image:height\" content=\"930\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Affise Academy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GetAffise\" \/>\n<meta name=\"twitter:site\" content=\"@GetAffise\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"John Allen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/affise.com\/blog\/b2b-rewards-and-incentives\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/affise.com\/blog\/b2b-rewards-and-incentives\/\"},\"author\":{\"name\":\"Affise Academy\",\"@id\":\"https:\/\/affise.com\/#\/schema\/person\/df18ec4c7cd397cc0730d187e38a948f\"},\"headline\":\"Loyalty Program: A Guide to Successful B2B Rewards and Incentives\",\"datePublished\":\"2022-01-28T04:31:05+00:00\",\"dateModified\":\"2025-08-10T17:22:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/affise.com\/blog\/b2b-rewards-and-incentives\/\"},\"wordCount\":2773,\"publisher\":{\"@id\":\"https:\/\/affise.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/affise.com\/blog\/b2b-rewards-and-incentives\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/affise.com\/wp-content\/uploads\/2022\/01\/Loyalty-Program_-A-Guide-to-Successful-B2B-Rewards-and-Incentives.png\",\"articleSection\":[\"Tips &amp; 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