{"id":18059,"date":"2022-02-01T12:24:03","date_gmt":"2022-02-01T09:24:03","guid":{"rendered":"https:\/\/affise.com\/?p=18059"},"modified":"2025-08-05T12:07:27","modified_gmt":"2025-08-05T09:07:27","slug":"best-partner-marketing-practices-that-you-should-adopt","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/best-partner-marketing-practices-that-you-should-adopt\/","title":{"rendered":"Best Partner Marketing Practices That You Should Adopt"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18059\" class=\"elementor elementor-18059\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69ef505 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69ef505\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bcd68c1\" data-id=\"bcd68c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c6eca0 elementor-widget elementor-widget-text_gray\" data-id=\"8c6eca0\" data-element_type=\"widget\" data-widget_type=\"text_gray.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <p class=\"text_gray\">\n            Expanding brand awareness is one of the benefits of partnerships for brands - you'll gain access to new audiences and accelerate your revenue growth.         <\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3438e1c elementor-widget elementor-widget-text-editor\" data-id=\"3438e1c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">In addition to this, the surveys show that <\/span><span style=\"font-weight: 400;\">63.5%<\/span><span style=\"font-weight: 400;\"> of companies say that partners contributed to their annual revenue. <\/span><span style=\"font-weight: 400;\">Before starting, let&#8217;s keep in mind that partners choose which offers and products they are willing to promote and, in this regard, creating an offer with attractive terms makes them more likely to pick up yours. However, building a long-term relationship with them can be a challenge.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">One way to encourage your partners and grow your campaigns is by making sure your offers drive engagement, provide incentives and competitive payouts. To do that, you may want to adopt the best practices that we will present during this article. Below, find out what you are going to learn here:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c82854f elementor-widget elementor-widget-text-editor\" data-id=\"c82854f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#view-through-attribution-model\"><span style=\"font-weight: 400;\">What is partner marketing?<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#view-through-attribution-model-1\"><span style=\"font-weight: 400;\">What are the best practices that you should adopt?<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#view-through-attribution-model-2\"><span style=\"font-weight: 400;\">How to manage your partner program<\/span><\/a><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c038714 elementor-widget elementor-widget-text-editor\" data-id=\"c038714\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Let&#8217;s begin.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a5a991 elementor-widget elementor-widget-image\" data-id=\"2a5a991\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/01\/businesspeople-having-discussion-office.jpg\" class=\"attachment-large size-large wp-image-18062\" alt=\"Best Partner Marketing Practices - What is partner marketing?\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a182b5 elementor-widget elementor-widget-text-editor\" data-id=\"7a182b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Image source: <a href=\"https:\/\/www.freepik.com\/\">Freepik<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04d10a4 elementor-widget elementor-widget-text-editor\" data-id=\"04d10a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b><a id=\"view-through-attribution-model\"><\/a>What Is Partner Marketing?<\/b><\/h2><p>In short, partnerships are a collaboration between partners or brands to achieve marketing goals, including increasing marketing reach, building brand awareness, growing customer base, and more.&nbsp;<\/p><p>An advantage of teaming up with a partner is that you take less risk if you employ an outcome-based model, which means that partners promote your business for a commission and get paid only for their results. Each brand can start its partner program, set rules, guidelines, and payments, and, finally, handle all communication between both sides.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84aaf5c elementor-widget elementor-widget-text-editor\" data-id=\"84aaf5c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b><a id=\"view-through-attribution-model-1\"><\/a>What Are The Best Practices That You Should Adopt?<\/b><\/h2><p><span style=\"font-weight: 400;\">Before we move on, it is crucial to understand the importance of employing a few actions to drive better results within a partner program. For instance, let\u2019s take a look at a survey conducted by <\/span><a href=\"https:\/\/accent-technologies.com\/2016\/09\/26\/5-statistics-need-channel-enablement\/\"><span style=\"font-weight: 400;\">Aberdeen<\/span><\/a><span style=\"font-weight: 400;\">, which shows some benefits of adopting best practices for managing partners:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca61c1c elementor-widget elementor-widget-image\" data-id=\"ca61c1c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"1060\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/01\/schema_1.png\" class=\"attachment-large size-large wp-image-18063\" alt=\"Best Partner Marketing Practices - What Are The Best Practices That You Should Adopt?\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d72712 elementor-widget elementor-widget-text-editor\" data-id=\"1d72712\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To find and maintain partnerships that will make a difference in growing your business, be ready to listen and understand your partners&#8217; needs and consider using tactics, such as training programs or a forum for questions, to help them. But, that&#8217;s not all. To learn more, let&#8217;s take a look at the tips:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><h3><b>Onboard<\/b><b> your partners<\/b><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">A great way to have a good start is to create a video or training material that you can email to your partners, with a link to your program&#8217;s landing page. It&#8217;s worth including in this email information about your brand and products, how to use the portal, and other tips that will help the partner successfully promote your products.<\/span><\/p><ul><li aria-level=\"1\"><h3><b>Monitor the performance of each partner\u00a0\u00a0<\/b><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">Be aware that not all partners perform equally well. Considering each partner&#8217;s performance in your evaluations will help you better understand how your programs perform, improve the results and reward the top-performing partners for further motivating them.<\/span><\/p><p><span style=\"font-weight: 400;\">One way to get this metric is to measure how many goals are acquired through each partner. To access these numbers precisely, you may want to consider employing a platform for <\/span><a href=\"https:\/\/affise.com\/tracking-attribution\/\"><span style=\"font-weight: 400;\">tracking attribution and opportunities<\/span><\/a><span style=\"font-weight: 400;\">. It\u2019s crucial to measure that, once you want to avoid working with partners who are not promoting your products or getting results, which means they are draining your company&#8217;s resources. From a marketing perspective, that&#8217;s not ideal.<\/span><\/p><ul><li aria-level=\"1\"><h3><b>Use multiple marketing channels to generate traffic<\/b><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">Any B2B or B2C company that wants a solid online presence needs to use multiple traffic sources for their campaigns. One of the reasons is that, according to a GWI study, <\/span><a href=\"https:\/\/datareportal.com\/reports\/digital-2021-global-overview-report\"><span style=\"font-weight: 400;\">98%<\/span><\/a><span style=\"font-weight: 400;\"> of users of a given social media platform use at least one other social platform.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For instance, 85% of TikTok users aged 16 to 64 said they use Facebook, and nearly 95% of Instagram users said they also use YouTube, which means that your target audience is most likely to be on more than one social media channel\u2014thinking about using Youtube for discussing in-deep topics and inviting your audience to follow up your weekly news on Instagram.<\/span><\/p><p><span style=\"font-weight: 400;\">We can say that within marketing, the different channels complement each other, and being present on more than one platform increases the chance of your brand being recognized by your audience. As a result, once customers are ready to take action, they will more likely remember your brand and send a message asking for more information or even request a quote.<\/span><\/p><p><span style=\"font-weight: 400;\">Thus, you need to take advantage of the direct traffic and best channels, which means any platform that takes the target audience to the site, blog, or social media page. To make the most of your marketing initiatives with partners, keep in mind which channels perform better for your business goals. To learn more, explore the list of the <\/span><a href=\"https:\/\/affise.com\/blog\/affiliate-traffic\/\"><span style=\"font-weight: 400;\">best traffic sources<\/span><\/a><span style=\"font-weight: 400;\"> for Partner Marketing that you should look at.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a0960e elementor-widget elementor-widget-image\" data-id=\"2a0960e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/01\/hands-close-up-co-workers-writing.jpg\" class=\"attachment-large size-large wp-image-18061\" alt=\"Best Partner Marketing Practices - Use multiple marketing channels to generate traffic\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35d1ad4 elementor-widget elementor-widget-text-editor\" data-id=\"35d1ad4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Image source: <a href=\"https:\/\/www.freepik.com\/\">Freepik<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a44b30 elementor-widget elementor-widget-text-editor\" data-id=\"5a44b30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li aria-level=\"1\"><h3><b>Offer training<\/b><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">When you provide training to your partners, you not only help them better understand and educate themselves about your products and services, but you also help them communicate the message about your brand and products more clearly.<\/span><\/p><p><span style=\"font-weight: 400;\">In addition to this, training programs can explain more about improving your partners\u2019 <\/span><span style=\"font-weight: 400;\">performance to obtain better results. Essentially, consider that some new partners may be beginners. Therefore, training materials or surveys conducted every six months will help them develop and thus improve the results of selling your products and services.<\/span><\/p><ul><li aria-level=\"1\"><h3><b>Create a portal<\/b><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">By creating a friendly <\/span><a href=\"https:\/\/affise.com\/blog\/how-to-create-a-partner-portal\/\"><span style=\"font-weight: 400;\">partner portal<\/span><\/a><span style=\"font-weight: 400;\">, you can personalize your partners&#8217; experience and provide marketing content, promotional materials, and referral links. You can gather all relevant information about your brand in one place by adding brand videos, for example, and add to your portal.<\/span><\/p><ul><li aria-level=\"1\"><h3><b>Personalized emails<\/b><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">Sending emails to your partners is crucial, but it is also important that your emails are personalized. One way to do this is by adding each partner&#8217;s name to the top of the email. Give extra attention to the topics of your emails as well and prefer to send content geared towards improving your partner&#8217;s skills.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For example, you can send emails that help them sell your products better. For this, including suggestions on how to improve the performance of each campaign with examples of success.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce19166 elementor-widget elementor-widget-image\" data-id=\"ce19166\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/01\/smiling-young-woman-using-laptop-making-video-call-cafe.jpg\" class=\"attachment-large size-large wp-image-18060\" alt=\"Best Partner Marketing Practices - Personalized emails\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-166e519 elementor-widget elementor-widget-text-editor\" data-id=\"166e519\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Image source: <a href=\"https:\/\/www.freepik.com\/\">Freepik<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f1d091 elementor-widget elementor-widget-text-editor\" data-id=\"4f1d091\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li aria-level=\"1\"><h3><b>Provide personalizable marketing materials<\/b><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">Marketing and sales materials such as press releases, photos, videos, and logos, are excellent to encourage partners to promote your offers. Thus, you will attend to the partner&#8217;s needs while ensuring that the outreach is within the guidelines set by you.\u00a0 It is helpful to have a <a href=\"https:\/\/prnews.io\/press-release-format\/\">press release template<\/a> as it will assure a uniform look for your outgoing announcements and make sure you&#8217;re not glazing over any important details.<\/span><\/p><p><span style=\"font-weight: 400;\">Additionally, ensuring accurate presentation of your products is one of the advantages of offering collateral. And, when you have good content and share it, your relationship with partners benefits. By making outreach easier and faster, you&#8217;ll make your partners trust your brand more and ensure your campaigns will gain better results in many aspects, for instance, when it comes to <\/span><a href=\"https:\/\/affise.com\/blog\/how-to-grow-your-customer-acquisition-with-partner-marketing\/\"><span style=\"font-weight: 400;\">customer acquisition<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ce39ac elementor-widget elementor-widget-image\" data-id=\"1ce39ac\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/overworked-businesswoman-typing-financial-statistics-laptop-sitting-desk-table-startup-company-office-late-night.jpg\" class=\"attachment-large size-large wp-image-18076\" alt=\"Encourage partners to promote your program\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b3e5d2 elementor-widget elementor-widget-text-editor\" data-id=\"4b3e5d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Image source: <a href=\"https:\/\/www.freepik.com\/\">Freepik<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-969e221 elementor-widget elementor-widget-text-editor\" data-id=\"969e221\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li aria-level=\"1\"><h3><b>Encourage partners to promote your program<\/b><\/h3><\/li><\/ul><p>It can be a good idea to encourage your partners to promote your program to attract new partners. Think about how you can offer incentives to your partners, so they feel motivated to share your programs, such as custom discount coupons, gifts, or monetary earnings. To start with, learn more about the <a href=\"https:\/\/affise.com\/blog\/referral-program\/\">referral programs here.<\/a>\u00a0<\/p><ul><li aria-level=\"1\"><h3><b>Track engagement<\/b><\/h3><\/li><\/ul><p>Keep in mind that your marketing strategy is constantly evolving. In this case, analyzing engagement metrics can be beneficial in identifying and solving problems. Check if your partners are:<\/p><ul><li aria-level=\"1\">Using your marketing materials.<\/li><li aria-level=\"1\">Increasing their revenue.<\/li><li aria-level=\"1\">Interacting and participating in your forums.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af66fa1 elementor-widget elementor-widget-text-editor\" data-id=\"af66fa1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><b><a id=\"view-through-attribution-model-2\"><\/a>How to implement best practices with Affise<\/b><\/h4><p><span style=\"font-weight: 400;\">By measuring the success of your campaign and the conversion of leads, you can easily make progress and, for instance, offer incentives to partners who reach the goals you set, which is also one of the keys to a successful partnership. In this case, consider using <\/span><a href=\"https:\/\/affise.com\/\"><span style=\"font-weight: 400;\">Affise<\/span><\/a><span style=\"font-weight: 400;\"> to manage and track your partner program. Let&#8217;s see some helpful features from the platform:<\/span><\/p><p><b>Tracking: <\/b><span style=\"font-weight: 400;\">With a robust set of tools, marketers can track clicks, impressions, and conversions. For instance, it&#8217;s possible to track user engagement by tracking URL clicks, seeing how ad views contribute to leads generation, and correlating traffic to your offers to evaluate and understand campaign performance.<\/span><\/p><p><span style=\"font-weight: 400;\">In addition, Affise offers a variety of cookieless <\/span><a href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-releases-direct-tracking\/\"><span style=\"font-weight: 400;\">tracking tools<\/span><\/a><span style=\"font-weight: 400;\"> that provides a friendly funnel for help with the absence of third parties. Meanwhile, the parallel server makes the web experience easier and more convenient, which increases the users&#8217; travel speed.<\/span><\/p><p><b>Analytics:<\/b><span style=\"font-weight: 400;\"> Customize your reports and group them by an account manager, advertiser, partner, offer, and more, as well as custom statistics that allow you to view some specific and detailed data for a certain period. Take advantage of the 50+ data breakdowns we offer, as well as drill-down reports that let you combine multiple pieces of data on a single page. You can filter this data by nine criteria and create filter presets, so you do not constantly check every required box.<\/span><\/p><p><b>Offer Management: <\/b><span style=\"font-weight: 400;\">Do you need to manage hundreds of offers every day? With Affise, you can create, configure, modify, and delete offers individually or in bulk. You can also set privacy levels to control who your offers are available to, set offer schedules so you do not have to manually activate or pause offers, notify partners before the offer is automatically stopped, and more.<\/span><\/p><p><b>Partner Management: <\/b><span style=\"font-weight: 400;\">You can add hundreds of partners into the Affise platform with a couple of clicks and alter their profiles in bulk or one by one. The system allows to filter partners by various criteria and set statuses &#8211; active, not active, banned, on moderation. The latter option lets you make sure that only quality publishers can access your offers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Additionally, affise displays your traffic and allows marketers to configure dashboards easily. You can also add marketing collateral to your offer management seamlessly.<\/span><\/p><p><b>Automation: <\/b><span style=\"font-weight: 400;\">Make sure repetitive tasks, such as approval, access, and others, do not steal your time by automating them. Apart from it, Affise lets you automatically improve campaign performance with <\/span><a href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-cr-optimization-tool-crucial-step-to-full-automation\/\"><span style=\"font-weight: 400;\">CR<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/affise.com\/blog\/category\/updates\/kpi-automation-in-partner-program\/\"><span style=\"font-weight: 400;\">KPI<\/span><\/a><span style=\"font-weight: 400;\"> &amp; Click automation tools by setting specific rules, making it easier for you to manage your partner relationship, and giving you more time to take care of other business areas.<\/span><\/p><p><b>Payouts management: <\/b><span style=\"font-weight: 400;\">Partners are more likely to promote your offer if they see that they are getting paid on time and without significant hassles. Using the Affise platform, you can pay your partners in different currencies and create your offer model to benefit them and your business. Also, we offer various payment types, for instance, CPI, CPA, CPS, CPM, CPC.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f36265d elementor-widget elementor-widget-text-editor\" data-id=\"f36265d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/affise.com\/\"><b>&gt; Learn more about Affise benefits for brands.<\/b><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ce52e7 elementor-widget elementor-widget-text-editor\" data-id=\"8ce52e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>To Sum Up<\/b><\/h2><p><span style=\"font-weight: 400;\">We hope this article has clarified how good it can be for your business to work with partners and shown what best practices make for successful partnerships. Yes, partnership marketing can bring many benefits to your business, but you need to understand how it works and put it into practice. To summarize, let&#8217;s recall some of them:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide your partners with personalized content, such as releases, photos, videos, and logos.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitor and track each partner&#8217;s performance and <\/span><span style=\"font-weight: 400;\">keep working only with the effective ones.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use partner marketing strategy to drive traffic through multiple channels and increase the visibility of your offerings.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer training, create communication channels, and more to increase partner engagement with your offerings.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Always be on the lookout for improvements, new ideas, and ways to streamline processes.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">We believe you are ready for the next steps after reading this article, but return to it whenever you need a refresher on best practices. You can go even further and start from scratch with a partner program that will take your business to the next step by downloading our <\/span><a href=\"https:\/\/affise.com\/partner-program\/\"><span style=\"font-weight: 400;\">free e-book<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Expanding brand awareness is one of the benefits of partnerships for brands &#8211; you&#8217;ll gain access to new audiences and accelerate your revenue growth. In addition to this, the surveys show that 63.5% of companies say that partners contributed to their annual revenue. Before starting, let&#8217;s keep in mind that partners choose which offers and [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":18072,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[51],"tags":[229,182,231,232],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Partner Marketing: Best Practices to Scale | Affise<\/title>\n<meta name=\"description\" content=\"Boost partner performance with onboarding, training, multi-channel traffic, and smart tracking. 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