{"id":18132,"date":"2022-02-09T17:02:51","date_gmt":"2022-02-09T14:02:51","guid":{"rendered":"https:\/\/affise.com\/?p=18132"},"modified":"2025-08-06T16:57:16","modified_gmt":"2025-08-06T13:57:16","slug":"growth-marketing-ideas-for-ecommerce-business","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/growth-marketing-ideas-for-ecommerce-business\/","title":{"rendered":"Growth Marketing Ideas For Ecommerce Business: 6 Tactics To Ramp Up Online Conversions"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18132\" class=\"elementor elementor-18132\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6400396 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6400396\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e560aac\" data-id=\"e560aac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9175e1e elementor-widget elementor-widget-text-editor\" data-id=\"9175e1e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">While the ecommerce industry was growing steadily long before the pandemic, many previously offline businesses have been driven towards online shopping.This is great for consumers, but can leave ecommerce business owners in a tough spot because of the increase in competition.<\/span><\/p><p><span style=\"font-weight: 400;\">With ecommerce sales set to continue increasing for the foreseeable future, this competition is only going to get worse.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb43cd0 elementor-widget elementor-widget-html\" data-id=\"eb43cd0\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\n    .blog-intro .blog-intro__title_center {\n        top: 30%;\n    }\n<\/style>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02562d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02562d0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ed06761\" data-id=\"ed06761\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5eec6e elementor-widget elementor-widget-image\" data-id=\"a5eec6e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"899\" height=\"585\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/growth-marketing.png\" class=\"attachment-large size-large wp-image-18136\" alt=\"growth marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (statista.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d6567e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d6567e7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0049f47\" data-id=\"0049f47\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c88acf elementor-widget elementor-widget-text-editor\" data-id=\"4c88acf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"font-weight: 400;\">But there\u2019s some good news! Many ecommerce companies are using growth marketing to beat the competition. The strategy is proving quite effective at scaling ecommerce businesses and increasing sales.<\/span>\n\n<span style=\"font-weight: 400;\">So, in this post, I will take you through the top six growth marketing tactics that will ramp up your online conversions. But before all that, let\u2019s discuss what growth marketing is and how it\u2019s beneficial.<\/span>\n<h2><span style=\"font-weight: 400;\">What is growth marketing?<\/span><\/h2>\n<span style=\"font-weight: 400;\">Growth marketing is the continuous testing and experimentation of different marketing strategies to identify tactics that generate compounding returns.\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">True growth marketers understand that market dynamics change all the time. As such, the tried and tested tactics that worked a decade ago are not guaranteed to produce results today. That\u2019s why growth marketers focus on innovating and A\/B testing a multitude of marketing techniques.<\/span>\n\n<span style=\"font-weight: 400;\">In contrast, traditional marketing is focused on implementing proven <\/span><a href=\"https:\/\/affise.com\/blog\/ecommerce-marketing-strategies-technologies\/\"><span style=\"font-weight: 400;\">customer acquisition strategies<\/span><\/a><span style=\"font-weight: 400;\">. It uses the same paid marketing, remarketing or retargeting campaigns, email blasts, and similar methods to attract new customers. These techniques will certainly produce results if executed correctly. However, a slight change in customer preferences can easily make a strategy obsolete.<\/span>\n\n<span style=\"font-weight: 400;\">Moreover, after using the same marketing technique for a long time, results are likely to plateau. Worse still, you may hit a point of diminishing returns. Case in point, if you run the same pay-per-click (PPC) campaign covering the same area for an extended period, the cost-per-acquisition will likely go up while your conversion rate will stagnate and drop.<\/span>\n\n<span style=\"font-weight: 400;\">You should know that growth marketing focuses on more than just customer acquisition. It also aims to boost customer engagement, retention, and the conversion of customers into brand ambassadors.<\/span>\n\n<span style=\"font-weight: 400;\">Here\u2019s how the growth marketing framework usually looks:<\/span>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Acquisition.<\/b><span style=\"font-weight: 400;\"> In this stage, the growth marketer will build brand awareness and engage potential customers to turn them into leads or customers.<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Activation. <\/b><span style=\"font-weight: 400;\">Surprising the leads by showing them the true value of your product.<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Retention.<\/b><span style=\"font-weight: 400;\"> Keeping your customers happy and engaged to stay subscribed or come back for another purchase.<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Referral.<\/b><span style=\"font-weight: 400;\"> Involves turning the customers into your <a href=\"https:\/\/affise.com\/blog\/how-to-get-brand-ambassadors\/\" target=\"_blank\" rel=\"noopener\">brand ambassadors<\/a> through referral programs.<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Revenue<\/b><span style=\"font-weight: 400;\">. Boosting the customer lifetime value.<\/span><\/li>\n<\/ul>\n<span style=\"font-weight: 400;\">With the AARRR framework, growth marketing goes beyond the top of the funnel tactics. It enhances the entire customer journey and boosts the long-term success of your business.<\/span>\n<h2><span style=\"font-weight: 400;\">What are the benefits of growth marketing for ecommerce businesses?<\/span><\/h2>\n<span style=\"font-weight: 400;\">Here are a few of the top benefits of growth marketing for ecommerce businesses:<\/span>\n<h3><span style=\"font-weight: 400;\">It\u2019s a data-oriented strategy<\/span><\/h3>\n<span style=\"font-weight: 400;\">As stated earlier, testing plays a critical role in growth marketing. These tests generate valuable data showing what\u2019s working and what isn\u2019t. That effectively eliminates guesswork and assumptions, which are pretty common in traditional marketing.\u00a0<\/span>\n<h3><span style=\"font-weight: 400;\">It boosts brand reputation<\/span><\/h3>\n<span style=\"font-weight: 400;\">Growth marketing focuses on the entire customer journey. It\u2019s not just about acquiring the customer. You also interact with them and enhance their experience to the point where they\u2019re comfortable enough to become your advocates. Enhancing the customer experience ultimately boosts your brand reputation.<\/span>\n<h3><span style=\"font-weight: 400;\">Increases revenue<\/span><\/h3>\n<span style=\"font-weight: 400;\">Growth marketing seeks to increase repeat customers and referrals. Both lead to increased revenue.<\/span>\n<h3><span style=\"font-weight: 400;\">It\u2019s cost-effective<\/span><\/h3>\n<span style=\"font-weight: 400;\">Growth marketing tests produce insightful data, which shows you what strategies generate the best results. That should help you focus your investments where there is good ROI for your business.<\/span>\n<h2><span style=\"font-weight: 400;\">6 tactics to ramp up your conversions<\/span><\/h2>\n<span style=\"font-weight: 400;\">Without wasting any more time, here are the six growth marketing tactics that can boost your ecommerce store conversions:<\/span>\n<h3><span style=\"font-weight: 400;\">1. Boosting social media campaigns<\/span><\/h3>\n<span style=\"font-weight: 400;\">With more than <\/span><a href=\"https:\/\/www.statista.com\/statistics\/278414\/number-of-worldwide-social-network-users\/\"><span style=\"font-weight: 400;\">3.7 billion<\/span><\/a><span style=\"font-weight: 400;\"> users, social media is an integral part of digital marketing. And the best part about social media marketing is it doesn\u2019t just give you a platform to promote your products. You can also interact and cultivate personal relationships with prospective and existing customers. That\u2019s precisely what growth marketing is all about.<\/span>\n<h4><span style=\"font-weight: 400;\">Find the right platforms<\/span><\/h4>\n<span style=\"font-weight: 400;\">The first step towards successful social media marketing is knowing where your customers hang out. Therefore, before you start creating pages on all platforms, do your research and shortlist the most popular social networks in your industry.<\/span>\n\n<span style=\"font-weight: 400;\">You can ask your audience directly through a survey. You can also access social media audience metrics on data websites like Statista. Platforms such as Pinterest share <\/span><a href=\"https:\/\/business.pinterest.com\/en-gb\/audience\/\"><span style=\"font-weight: 400;\">audience data<\/span><\/a><span style=\"font-weight: 400;\"> with businesses, too.<\/span>\n\n<span style=\"font-weight: 400;\">Once you identify the relevant social networks, create a strategy that will help you target your audience effectively.\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">Platforms like Facebook provide innovative paid ad marketing tools that make targeting your audience feel effortless. The Facebook Insight tool, for instance, helps you create a targeted campaign for a specific audience. Beyond the basic demographic data points, you can also target an audience based on their interests.<\/span>\n\n<span style=\"font-weight: 400;\">The whole point of growth marketing is to test different elements and find the best performing strategies. Avoid limiting yourself to what you think is common knowledge. If you have multiple targeting ideas, create a single ad and test out those ideas separately.<\/span>\n\n<span style=\"font-weight: 400;\">After a few weeks of running those ads, you will have enough data to know which of your targeting tactics gets you the best results &#8211; and double down on them.<\/span>\n<h4><span style=\"font-weight: 400;\">Create the right content<\/span><\/h4>\n<span style=\"font-weight: 400;\">The next thing you need to scale social media campaigns is to find the right content. For ecommerce businesses, images and videos perform the best. But, make sure you are using high-quality images and linking back to specific product pages &#8211; so, if a customer clicks on a backpack ad, make sure the link directs them to that backpack and not your homepage.<\/span>\n\n<span style=\"font-weight: 400;\">You can also scale your social media marketing campaigns with user-generated content. Pick some testimonials from existing customers and share them on your social pages. Run giveaways, encourage hashtag use, or ask for user-submitted images of new products.<\/span>\n<h3><span style=\"font-weight: 400;\">2. Discover guest posting<\/span><\/h3>\n<span style=\"font-weight: 400;\">Guest posting is a common content marketing strategy. Software as a Service (SaaS) and many other businesses use it for search engine optimization. It\u00a0 improves backlink profiles resulting in higher rankings on search engines.\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">Guest posting can also be an effective ecommerce marketing strategy as it can boost referral traffic.<\/span>\n\n<span style=\"font-weight: 400;\">How guest posting works is very simple. First, identify blogs closely related to your business. For example, if you have an ecommerce website selling hiking gear, look for top hiking blogs.\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">Next, reach out to the editor with a compelling guest posting pitch. Tell them you have a topic not currently covered on their blog, and you\u2019d love to write the content for them. In exchange, ask that you include one or two links going back to your ecommerce site. Most editors will accept the pitch.<\/span>\n\n<span style=\"font-weight: 400;\">Then, write an excellent blog for them and include your links. Don\u2019t be overly promotional on the guest post, though!<\/span>\n\n<span style=\"font-weight: 400;\">Once the blog post goes live and starts to rank, you should see increased referral traffic. The increase may not be significant (depending on the blog\u2019s monthly traffic), but the results will compound over time if you repeat the same process with multiple blogs.<\/span>\n\n<span style=\"font-weight: 400;\">In addition to getting referral traffic, the backlinks included in the guest post will also boost your SEO marketing efforts. It will increase your ecommerce website\u2019s ranking on search engine results pages (SERPs). Higher rankings increase your visibility which should result in more organic traffic and sales.<\/span>\n<h3><span style=\"font-weight: 400;\">3. Explore affiliate marketing<\/span><\/h3>\n<span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/affise.com\/blog\/what-is-an-affiliate-program\/\"><span style=\"font-weight: 400;\">affiliate marketing<\/span><\/a><span style=\"font-weight: 400;\"> industry is worth over $12 billion. It\u2019s widely known as one of the most effective marketing strategies for ecommerce businesses. In fact, <\/span><span style=\"font-weight: 400;\">about 40%<\/span><span style=\"font-weight: 400;\"> of Amazon sales are attributed to affiliate marketers.<\/span>\n\n<span style=\"font-weight: 400;\">Your store is obviously not the size of Amazon, but that should give you an idea of just how effective affiliate marketing is for ecommerce brands, whether they&#8217;re an enterprise or a startup.<\/span>\n\n<span style=\"font-weight: 400;\">If you need another reason to set up an affiliate program, consider this: affiliate marketing is performance-based. In most cases, you will only pay the marketers when they refer a prospect and complete the purchase.\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">Moreover, you will not be responsible for how the affiliates promote your products. Your work revolves around creating unique affiliate links, providing resources for the affiliates. They do everything else.<\/span>\n\n<a href=\"https:\/\/affise.com\/blog\/swipe-is-the-new-click-at-the-intersection-of-influencer-and-affiliate-marketing\/\"><span style=\"font-weight: 400;\">Influencer marketing<\/span><\/a><span style=\"font-weight: 400;\"> is another option. It\u2019s similar to affiliate marketing, but you need to be very careful picking the influencers. Ideally, you want influencers who understand your brand goals. And, of course, they should have a commanding voice with your target audience.<\/span>\n\n<span style=\"font-weight: 400;\">For example, Transparent Lab is an online store selling performance enhancers. They went out there and got Europe\u2019s Strongest Man, World\u2019s Strongest Man, and the Arnold Strongman Classic Winner Thor Julius Bjornsson to promote their store:<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d06aae0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d06aae0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b160dec\" data-id=\"b160dec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95a6d01 elementor-widget elementor-widget-image\" data-id=\"95a6d01\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"639\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/influencer-marketing.jpg\" class=\"attachment-large size-large wp-image-18137\" alt=\"influencer marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (instagram.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b9dec7e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b9dec7e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bafce65\" data-id=\"bafce65\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e80b49 elementor-widget elementor-widget-text-editor\" data-id=\"4e80b49\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Your business can benefit from various types of influencers. If you have a high budget, go for the top influencers in your industry. Most of them demand a flat fee upfront, but you\u2019ll benefit hugely from their massive audiences.<\/span><\/p><p><span style=\"font-weight: 400;\">If budget is an issue, look for micro-influencers. They\u2019re more open to a commission-based arrangement. Some may even take free products. For example, a micro-influencer in the beauty niche could accept your makeup products, test them for a while, then recommend the items.<\/span><\/p><h3><span style=\"font-weight: 400;\">4. Make use of your email list<\/span><\/h3><p><span style=\"font-weight: 400;\">Email is one of the marketing channels with the highest ROI. A 2019 report by <\/span><a href=\"https:\/\/dma.org.uk\/uploads\/misc\/marketers-email-tracker-2019.pdf\"><span style=\"font-weight: 400;\">DMA<\/span><\/a><span style=\"font-weight: 400;\"> showed that UK marketers get as much as <\/span><span style=\"font-weight: 400;\">\u00a3<\/span><span style=\"font-weight: 400;\">42 for every <\/span><span style=\"font-weight: 400;\">\u00a3<\/span><span style=\"font-weight: 400;\">1 spent in email marketing.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f5757c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f5757c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-14e3ca3\" data-id=\"14e3ca3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e9300f elementor-widget elementor-widget-image\" data-id=\"8e9300f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"715\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/email-list.jpg\" class=\"attachment-large size-large wp-image-18135\" alt=\"email list\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (dma.org.uk)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-909f6a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"909f6a3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-daff1eb\" data-id=\"daff1eb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80e59f9 elementor-widget elementor-widget-text-editor\" data-id=\"80e59f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Various marketing emails could scale your ecommerce business. Even basic transactional emails can increase your sales. For example, you could use the transactional or thank you email to upsell. You can also use them to request product reviews, which should increase the social proof on your website.<\/span><\/p><p><span style=\"font-weight: 400;\">Moreover, you can use abandoned cart emails to reduce cart abandonment and increase your sales.<\/span><\/p><p><span style=\"font-weight: 400;\">Beyond that, you can utilize email marketing to <\/span><a href=\"https:\/\/affise.com\/blog\/nurturing-partner-marketing-leads-with-emails\/\"><span style=\"font-weight: 400;\">nurture leads<\/span><\/a><span style=\"font-weight: 400;\"> and build customer relations. You could, for instance, create an email drip that guides subscribers through the customer journey until they become loyal customers. This is made even easier with <\/span><a href=\"https:\/\/mailshake.com\/\"><span style=\"font-weight: 400;\">modern email software<\/span><\/a><span style=\"font-weight: 400;\"> that automate the entire process.<\/span><\/p><p><span style=\"font-weight: 400;\">But here are some email marketing best practices that you\u2019ll need to follow:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalization: segment your email list and send personalized emails to boost engagements.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize for mobile. Make sure your email text, images, call-to-action buttons, etc, are optimized for smartphones and tablets.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Craft engaging subject lines. Write personalized and tempting subject lines to boost your email open rate.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep your emails short and sweet.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">A\/B testing is critical in email marketing. Test email formats, subject lines, call-to-actions, time of day when the emails are sent, and other elements regularly.<\/span><\/p><h3><span style=\"font-weight: 400;\">5. Cross-selling and upselling campaigns<\/span><\/h3><p><span style=\"font-weight: 400;\">Cross-selling and upselling are great ways to increase your online sales while giving your customers more value.<\/span><\/p><p><span style=\"font-weight: 400;\">These strategies also help with customer retention. If there\u2019s a higher value product in the market and your customer finds out from your competitors, they\u2019re likely to leave your store. You don\u2019t want that. Cross-selling and upselling ensures your customers are always aware of the available options.<\/span><\/p><p><span style=\"font-weight: 400;\">To get the best results with these campaigns, suggest <\/span><i><span style=\"font-weight: 400;\">reasonable<\/span><\/i><span style=\"font-weight: 400;\"> cross-sells and upsells. For example, if someone is placing an order for a 128GB iPhone 13, it makes little sense to upsell them to the 1TB iPhone 13. The specs and price differences are too big. In such a case, the customer is more likely to upgrade to the next best thing, the 256GB iPhone 13.<\/span><\/p><p><span style=\"font-weight: 400;\">You can use offers to make your cross-selling and upselling campaigns more successful. You could provide discounts or free shipping, for example. Don&#8217;t only use these tactics on landing pages, etiehr &#8211; they can be just as effective during the checkout process.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20fa4f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20fa4f6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2eec4d\" data-id=\"f2eec4d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb93b6f elementor-widget elementor-widget-image\" data-id=\"cb93b6f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"533\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/cross-selling-and-upselling.jpg\" class=\"attachment-large size-large wp-image-18133\" alt=\"cross-selling and upselling\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (nectarsleep.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7aebaf5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7aebaf5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-278aa55\" data-id=\"278aa55\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e3cdae elementor-widget elementor-widget-text-editor\" data-id=\"2e3cdae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">These incentives encourage clients to consider your cross-sell more seriously.<\/span><\/p><h3><span style=\"font-weight: 400;\">6. Optimize your ecommerce product pages<\/span><\/h3><p><span style=\"font-weight: 400;\">Lastly, optimize your product pages to maximize your conversion rate. There are various ways to do this.<\/span><\/p><p><span style=\"font-weight: 400;\">First, you need high-quality product images. The images must show product features as accurately as possible. It may also be worth it to invest in a tool that provides a 360-degree view.<\/span><\/p><p><span style=\"font-weight: 400;\">Social proof can help skeptical prospects convert into buyers. Therefore, place customer reviews strategically on your product pages.<\/span><\/p><p><span style=\"font-weight: 400;\">Another common trick is using urgency to accelerate conversions. You can implement this in various ways. For example, you could show the number of items remaining in stock or use a live-timer to create the fear of missing out (FOMO).\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f474fb4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f474fb4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb5cb24\" data-id=\"bb5cb24\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7ace00 elementor-widget elementor-widget-image\" data-id=\"f7ace00\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"449\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/ecommerce-product-page.jpg\" class=\"attachment-large size-large wp-image-18134\" alt=\"ecommerce product page\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (amazon.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c138231 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c138231\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-351dd69\" data-id=\"351dd69\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4df7a57 elementor-widget elementor-widget-text-editor\" data-id=\"4df7a57\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Some retailers, like Currys, have created a notification that slides through the product showing how many people are viewing the items. The sliding notification grabs the buyer\u2019s attention and creates the impression that you\u2019re looking at a hot product.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a258a17 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a258a17\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54d6651\" data-id=\"54d6651\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe66489 elementor-widget elementor-widget-image\" data-id=\"fe66489\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"496\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/product-page.jpg\" class=\"attachment-large size-large wp-image-18139\" alt=\"product page\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (currys.co.uk)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb03843 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb03843\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e9d1b4\" data-id=\"1e9d1b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e807343 elementor-widget elementor-widget-text-editor\" data-id=\"e807343\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Test out different ecommerce FOMO tactics and find the most effective one for your unique audience.<\/span><\/p><p><span style=\"font-weight: 400;\">Call-to-action buttons are also known to affect conversions. Although \u201cAdd To Cart&#8221; is the most common option, experiment with other buttons as well. You can also play around with different CTA colors and placement.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Exit-intent pop-ups can also boost the performance of your product pages.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ae351d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ae351d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d0b418f\" data-id=\"d0b418f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00f7a33 elementor-widget elementor-widget-image\" data-id=\"00f7a33\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"538\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/pop-ups.jpg\" class=\"attachment-large size-large wp-image-18138\" alt=\"pop-ups\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (nectarsleep.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-957548d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"957548d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38ee24f\" data-id=\"38ee24f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bfaad6 elementor-widget elementor-widget-text-editor\" data-id=\"1bfaad6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">And, you don\u2019t have to use these pop-ups to recommend other products or push your discounts. Sometimes a prospect is simply not ready to convert. In such a case, you\u2019re better off capturing their email address. You can then put them through your lead nurturing email campaigns before pitching a sale later on.<\/span><\/p><h2><span style=\"font-weight: 400;\">Wrapping up<\/span><\/h2><p><span style=\"font-weight: 400;\">No matter what your marketing budget, these tips can help you drive traffic and develop your audience. First, you need to come up with a dynamic social media marketing strategy. Next, seek guest posting opportunities and use them to boost your referral traffic and SEO.<\/span><\/p><p><span style=\"font-weight: 400;\">Affiliate marketing is the other option. You can use the traditional affiliate networks, partner with influencers, or use a combination of both.<\/span><\/p><p><span style=\"font-weight: 400;\">Then, optimize your email marketing campaigns. Consider using email autoresponders to make these campaigns more efficient.<\/span><\/p><p><span style=\"font-weight: 400;\">Cross-selling and upselling campaigns are also critical. Be careful not to come off as \u201csalesy\u201d or pushy. Therefore, ensure your cross-sells and upsells make sense to the customer.<\/span><\/p><p><span style=\"font-weight: 400;\">Finally, optimize your product pages for conversions.<\/span><\/p><p><span style=\"font-weight: 400;\">Growth marketing is perhaps the best way of ensuring your ecommerce business succeeds over the long haul. So, why don\u2019t you get started with the six tactics discussed above?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>While the ecommerce industry was growing steadily long before the pandemic, many previously offline businesses have been driven towards online shopping.This is great for consumers, but can leave ecommerce business owners in a tough spot because of the increase in competition. With ecommerce sales set to continue increasing for the foreseeable future, this competition is [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":18348,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[51],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Growth Marketing for Ecommerce | 6 Tactics to Boost Sales<\/title>\n<meta name=\"description\" content=\"Explore growth marketing for ecommerce\u2014social, email, affiliate, and CRO tactics to drive conversions and long-term customer value.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/growth-marketing-ideas-for-ecommerce-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Growth Marketing for Ecommerce | 6 Tactics to Boost Sales\" \/>\n<meta property=\"og:description\" content=\"Explore growth marketing for ecommerce\u2014social, email, affiliate, and CRO tactics to drive conversions and long-term customer value.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/affise.com\/blog\/growth-marketing-ideas-for-ecommerce-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Affise\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/getaffise\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-09T14:02:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-06T13:57:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/Growth-Marketing-Ideas-For-Ecommerce-Business_-6-Tactics-To-Ramp-Up-Online-Conversions-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2280\" \/>\n\t<meta property=\"og:image:height\" content=\"930\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Affise Academy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GetAffise\" \/>\n<meta name=\"twitter:site\" content=\"@GetAffise\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/affise.com\/blog\/growth-marketing-ideas-for-ecommerce-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/affise.com\/blog\/growth-marketing-ideas-for-ecommerce-business\/\"},\"author\":{\"name\":\"Affise Academy\",\"@id\":\"https:\/\/affise.com\/#\/schema\/person\/df18ec4c7cd397cc0730d187e38a948f\"},\"headline\":\"Growth Marketing Ideas For Ecommerce Business: 6 Tactics To Ramp Up Online Conversions\",\"datePublished\":\"2022-02-09T14:02:51+00:00\",\"dateModified\":\"2025-08-06T13:57:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/affise.com\/blog\/growth-marketing-ideas-for-ecommerce-business\/\"},\"wordCount\":2446,\"publisher\":{\"@id\":\"https:\/\/affise.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/affise.com\/blog\/growth-marketing-ideas-for-ecommerce-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/Growth-Marketing-Ideas-For-Ecommerce-Business_-6-Tactics-To-Ramp-Up-Online-Conversions-1.png\",\"articleSection\":[\"Tips &amp; 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