{"id":18254,"date":"2022-02-21T08:46:31","date_gmt":"2022-02-21T05:46:31","guid":{"rendered":"https:\/\/affise.com\/?p=18254"},"modified":"2025-01-12T22:57:46","modified_gmt":"2025-01-12T19:57:46","slug":"partner-marketing-kpis","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/partner-marketing-kpis\/","title":{"rendered":"Measuring Partner Marketing Effectiveness: 10 KPIs to Keep An Eye On"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18254\" class=\"elementor elementor-18254\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c9d9bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c9d9bd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ed6d89\" data-id=\"9ed6d89\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30cd19a elementor-widget elementor-widget-text-editor\" data-id=\"30cd19a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">We all know that tracking our KPIs is critical for measuring business success, but is it necessary for measuring the effectiveness of our <a href=\"https:\/\/affise.com\/blog\/partner-marketing-guide\/\">partner marketing<\/a> programs?<\/span><\/p><p><span style=\"font-weight: 400;\">Doesn\u2019t the increased revenue &#8211; or the lack thereof &#8211; pretty much speak for itself?<\/span><\/p><p><span style=\"font-weight: 400;\">While, yes, revenue metrics are certainly accurate success indicators, they aren\u2019t the only KPIs (key performance indicators) you should be tracking. In fact, by focusing on revenue metrics alone, you\u2019re potentially limiting your business\u2019s chances of sustainable growth and long-term partnership success.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">There are actually a whole host of useful metrics that give you valuable, actionable insights into the performance of your partner program. So, let\u2019s take a closer look.<\/span><\/p><h2><span style=\"font-weight: 400;\">What is partner marketing?<\/span><\/h2><p><span style=\"font-weight: 400;\">Partner marketing, (also known as partnership marketing or channel sales marketing), is when two brands with aligned goals combine forces to collaborate on a mutually-beneficial campaign. This could be anything from the joint creation of a whole new product, to an affiliate marketing model or content marketing partnership.<\/span><\/p><p><span style=\"font-weight: 400;\">Partnership marketing is a suitable venture for businesses in a wide range of industries and niches. It also perfectly complements direct sales initiatives. Whether you\u2019re an SaaS enterprise or an ecommerce startup, forming a partnership alongside your direct sales strategy is not only achievable &#8211; it\u2019s extremely beneficial.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In fact, the <\/span><a href=\"https:\/\/affise.com\/blog\/benefits-of-ecommerce-partnerships\/\"><span style=\"font-weight: 400;\">benefits of partnership marketing<\/span><\/a><span style=\"font-weight: 400;\"> are quickly becoming revolutionary thanks to the explosion of ecommerce. Affiliate marketing spending has risen considerably in the last ten years, with more businesses than ever implementing partnerships into their marketing campaigns.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.statista.com\/statistics\/693438\/affiliate-marketing-spending\/\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><span style=\"font-weight: 400;\">, affiliate marketing spending will reach $8.2 billion by the end of 2022.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e611eb7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e611eb7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-add001e\" data-id=\"add001e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a1fbea elementor-widget elementor-widget-image\" data-id=\"1a1fbea\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"742\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/partner-marketing.png\" class=\"attachment-large size-large wp-image-18265\" alt=\"partner marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (supermetrics.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ce1225 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ce1225\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-405be78\" data-id=\"405be78\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c97fcc2 elementor-widget elementor-widget-text-editor\" data-id=\"c97fcc2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">So, chances are that if you haven\u2019t already started your partnership program, then you\u2019re certainly thinking about it. But are you also thinking about your partner marketing KPIs?\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">What are partner marketing KPIs?<\/span><\/h3><p><span style=\"font-weight: 400;\">Partner marketing KPIs are quantifiable metrics that you can monitor to track the success of your partnership marketing strategy. This might be done at a campaign, program, or channel level.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You\u2019re probably already tracking your number of partnerships, your deal registrations, and the revenue that they generate, but it\u2019s essential that you think holistically when it comes to assessing partnership success. This means tracking all of the KPIs that make up the intricacies of your program.<\/span><\/p><p><span style=\"font-weight: 400;\">If this sounds like a lot of manual work on top of your other partnership activities &#8211; well, it doesn\u2019t have to be. By leveraging a partnership marketing management (PRM) solution with <\/span><a href=\"https:\/\/affise.com\/automation\/\"><span style=\"font-weight: 400;\">advanced automation capabilities<\/span><\/a><span style=\"font-weight: 400;\">, you\u2019ll be free to focus on program strategy and leave the tedious stuff to the AI.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Why are partner marketing KPIs important<\/span><\/h3><p><span style=\"font-weight: 400;\">The power of partnership marketing comes from its incredible ability to boost your company\u2019s brand awareness, customer retention rates, market share, and bottom line, all of which increase your capability to drive exponential growth.<\/span><\/p><p><span style=\"font-weight: 400;\">But if you aren\u2019t tracking your KPIs, you might never reach those heights.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92d4520 elementor-widget elementor-widget-request-free-trial\" data-id=\"92d4520\" data-element_type=\"widget\" data-widget_type=\"request-free-trial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"article__wrapper\">\n            <div class=\"request-phrase\">\n                <p class=\"request-phrase__text\"><p><span style=\"font-size: 14pt;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Too many partners to manage? Affise Reach simplifies influencer marketing. Try yourself! Get 15 days for free.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:897,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:1,&quot;11&quot;:4,&quot;12&quot;:0}\">Too many partners to manage? Affise Reach simplifies influencer marketing. Try it yourself! <strong>Get 15 days for free.<\/strong><\/span><\/p><\/p>\n                <p>\n                    <a href=\"https:\/\/affise.com\/talk-to-an-expert\/\" >\n                        <button class=\"request-phrase__button\">\n                            Book a free appointment with an expert                        <\/button>\n                    <\/a>\n                <\/p>\n            <\/div>\n        <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fca663d elementor-widget elementor-widget-text-editor\" data-id=\"fca663d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As the old adage goes: \u201cif you can\u2019t measure it, then you can\u2019t improve it\u201d. KPIs are important because they measure the value of your partnership programs and their potential for long-term success. It isn\u2019t enough to focus on revenue alone &#8211; you need to monitor and analyze your channel program from multiple angles in order to accurately gauge what\u2019s working and what isn\u2019t.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If your profits are flatlining or declining, assessing these KPIs will help you pinpoint where improvements need to be made.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">And if you\u2019re turning a profit, these metrics will tell you what you\u2019re doing right (and how you can do it even better to promote business growth).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Your KPIs are the guiding lights to your partner marketing efforts and provide your sales process with evidence-based integrity. So, what are the KPIs that you should be keeping track of? Well, look no further.<\/span><\/p><h2><span style=\"font-weight: 400;\">10 Partner marketing KPIs to monitor<\/span><\/h2><h3><span style=\"font-weight: 400;\">ROIs and ROAs<\/span><\/h3><p><span style=\"font-weight: 400;\">Return on Investment (ROI), sometimes referred to as Return on Ad Spend (ROAS), is a measurement used to determine the overall profitability of an investment. In partnership marketing, ROI represents the profitability of a partnership marketing investment, usually at a channel or campaign level.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Naturally, ROI is one of the go-to metrics for marketers to focus on. It can give you valuable insights into the success of your marketing strategy, from indicating the profitability of any given campaign to determining whether marketing dollars can be increased towards partnership programs.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8887b56 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8887b56\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57a3750\" data-id=\"57a3750\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2cacae elementor-widget elementor-widget-image\" data-id=\"e2cacae\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/savings.png\" class=\"attachment-large size-large wp-image-18266\" alt=\"savings\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-069dabb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"069dabb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3252fc\" data-id=\"b3252fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0b2388 elementor-widget elementor-widget-text-editor\" data-id=\"e0b2388\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><span style=\"font-weight: 400;\">How to measure ROIs<\/span><\/h4><p><span style=\"font-weight: 400;\">The standard method of calculating ROI is as follows:<\/span><\/p><p><span style=\"font-weight: 400;\">ROI = benefit \/ cost of investment x 100.<\/span><\/p><p><span style=\"font-weight: 400;\">Pretty simple, right? However, calculating your ROI or ROAS in relation to a partnership marketing strategy is slightly more complex.<\/span><\/p><p><span style=\"font-weight: 400;\">A customer\u2019s journey is often more skewed and unpredictable when they\u2019re a partner-generated lead, which makes sales attribution difficult to pinpoint. And with siloed customer relationship management (CRM) systems may not quite up to the job, the standard cost-to-benefit ratio doesn\u2019t always portray a valid ROI.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">So, what can we do to get a more accurate picture of our partner program ROI? Here are some things that you should consider and implement into your ROI analysis:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Program effectiveness:<\/b><span style=\"font-weight: 400;\"> Tracking the success of specific programs is a much more insightful approach to estimating the ROI (and overall success) of your partnership strategy. This simply involves tracking program-specific metrics. You might monitor how many leads a partner program brings in, what their average deal size is, and how much revenue they generate.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>A multi-touch attribution model<\/b><span style=\"font-weight: 400;\">: this type of model will increase end-to-end visibility of your customer\u2019s journey, enabling you to more accurately establish where tracking links exist, where leads originate from, and how much credit each ad warrants.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>A business intelligence (Bi) solution:<\/b><span style=\"font-weight: 400;\"> To execute a multi-touch attribution model, you need a Bi solution. <\/span><a href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-bi-integrates-with-appsflyer-pull-api\/\"><span style=\"font-weight: 400;\">Affise Bi<\/span><\/a><span style=\"font-weight: 400;\"> takes all of your unstructured data across internal and external marketing channels and compiles them into one location. Not only does this increase your end-point visibility and give you a real-time look at your metrics from one unified location, but it allows your internal team to <\/span><a href=\"https:\/\/affise.com\/blog\/how-statistics-analysis-grow-affiliate-business\/\"><span style=\"font-weight: 400;\">leverage statistical analysis<\/span><\/a><span style=\"font-weight: 400;\"> to its full potential.<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">Click-through rate<\/span><\/h3><p><span style=\"font-weight: 400;\">This simple but powerful metric shows you the ratio of clicks to impressions; basically, how many people saw your ad, clicked through to your landing page, downloaded a form, and other onsite metrics.<\/span><\/p><p><span style=\"font-weight: 400;\">Your click-through rate is usually expressed as a percentage. For example, if you had five click-throughs and 50 impressions, your click-through rate would be 10%.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Monitoring click-through rates is a good way for your marketing team to source and identify qualified leads. For a partnership to work, the audiences of both brands need to exist in similar target markets (although, of course, they need to be different enough to drive new revenue).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A low click-through rate might suggest that you\u2019re targeting the wrong audience, whereas a high click-through rate indicates that your partner\u2019s audience expresses initial interest.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf309f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf309f2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a66fe56\" data-id=\"a66fe56\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f21760 elementor-widget elementor-widget-image\" data-id=\"7f21760\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"626\" height=\"417\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/click-through-rate.png\" class=\"attachment-large size-large wp-image-18261\" alt=\"click-through rate\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f02f01d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f02f01d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a51ac7e\" data-id=\"a51ac7e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3da9ead elementor-widget elementor-widget-text-editor\" data-id=\"3da9ead\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">Conversion rate<\/span><\/h3><p><span style=\"font-weight: 400;\">Knowing how many customers convert after clicking on a tracking link will never cease to be one of your most important metrics.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">When it comes to partnership marketing, your conversion rate gives you insights into various aspects of your partnership\u2019s success, from the suitability of your partner\u2019s audience and the relationship that they have with their customers, to the success of your collaborative marketing strategy as a whole.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The formula for calculating your conversion rate is as follows:<\/span><\/p><p><span style=\"font-weight: 400;\">Conversion rate = the total number of conversions \/ the total number of clicks x 100<\/span><\/p><h3><span style=\"font-weight: 400;\">Cost per acquisition<\/span><\/h3><p><span style=\"font-weight: 400;\">Cost per acquisition is a valuable KPI for tracking the revenue impact of performance campaigns. It measures the aggregate cost of acquiring a converted customer via a specific marketing channel or campaign.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The formula is as follows:<\/span><\/p><p><span style=\"font-weight: 400;\">CPA = Total Advertising Cost\/Total Number of Conversions<\/span><\/p><p><span style=\"font-weight: 400;\">So, if you spent $1,000 on a social media campaign and the campaign yielded 50 conversions, then your CPA would be $20.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Cost per click<\/span><\/h3><p><span style=\"font-weight: 400;\">Cost per click relates specifically to how much money you spend per ad click in a PPC marketing campaign. In a partner marketing strategy, this ad might be an advertisement displayed on your partner\u2019s website or an affiliate link they\u2019ve placed in an email.<\/span><\/p><p><span style=\"font-weight: 400;\">The formula is as follows:<\/span><\/p><p><span style=\"font-weight: 400;\">CPC = Total cost of relevant advertising \/ total number of clicks.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, if you spent $2,000 on a display campaign that resulted in 200 clicks, then your CPC would be $10.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Partner engagement<\/span><\/h3><p><span style=\"font-weight: 400;\">How engaged are your partners with your program?<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s common to assume that once a deal is made, your partner will go on to engage with consistent enthusiasm. However, this isn\u2019t always the case. Even if you\u2019ve mapped out your partner journey and provided sufficient resources, there\u2019s no guarantee that your partner will engage.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e669c81 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e669c81\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-998ec8d\" data-id=\"998ec8d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f237200 elementor-widget elementor-widget-image\" data-id=\"f237200\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"957\" height=\"397\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/partner-engagement.png\" class=\"attachment-large size-large wp-image-18264\" alt=\"partner engagement\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (thespurgroup.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1adfd9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1adfd9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6619c49\" data-id=\"6619c49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2523fde elementor-widget elementor-widget-text-editor\" data-id=\"2523fde\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It\u2019s highly likely that your channel partners have established relationships with a range of vendors spanning across their marketing and sales teams. They\u2019ll also have new vendors vying for their attention. Because of this, it\u2019s up to you to be persistent in your efforts to motivate and engage partners across different types, geography, and channel programs.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Keep a close eye on the frequency and eagerness in which your partners engage with your partner program. For example, you might investigate the following questions:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How often do partners log into your partner portal?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are they interacting with your marketing assets?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do they get involved in your marketing campaigns or events?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are they engaging with your demos, training, or partner enablement resources?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are you seeing a dip in certifications?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have they used their marketing development fund (MDF) and if so, how?<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Remember, an engaged partner is a satisfied partner who is more likely to pursue and generate success. You can track partner-specific information through your partner portal or by utilizing marketing automation tools.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Also, don\u2019t be afraid to reach out and communicate. You can measure partner satisfaction through surveys, quarterly business meetings, or informal catch-ups.<\/span><\/p><h3><span style=\"font-weight: 400;\">Customer satisfaction<\/span><\/h3><p><span style=\"font-weight: 400;\">Measuring end-customer satisfaction within a partner marketing strategy can be difficult due to the fact that you don\u2019t have direct access to, or visibility of, your partner\u2019s customers. It\u2019s a common practice to let the revenue speak for itself, but this can sometimes backfire down the line and enable your partners to create dissatisfied customers.<\/span><\/p><p><span style=\"font-weight: 400;\">Track how successfully your partners are selling, marketing, and supporting their customers, both through customer surveys, social media monitoring, and honest, empathetic communication with partners.\u00a0<\/span><\/p><p><a href=\"https:\/\/affise.com\/reach\/\"><span style=\"font-weight: 400;\">Affise Reach<\/span><\/a><span style=\"font-weight: 400;\"> grants you access to thousands of high-quality networks dedicated to providing the best customer service possible. You can even leverage our data transfer <\/span><a href=\"https:\/\/affise.com\/cpapi\/\"><span style=\"font-weight: 400;\">CPAPI<\/span><\/a><span style=\"font-weight: 400;\"> to automate the sourcing and communications process with confidence.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49a5663 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49a5663\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1c7c53\" data-id=\"c1c7c53\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15bc5b6 elementor-widget elementor-widget-image\" data-id=\"15bc5b6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"955\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/CPAPI.png\" class=\"attachment-large size-large wp-image-18262\" alt=\"CPAPI\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34300d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34300d7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4951757\" data-id=\"4951757\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1d32d7 elementor-widget elementor-widget-text-editor\" data-id=\"c1d32d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">Churn<\/span><\/h3><p><span style=\"font-weight: 400;\">Another key indicator of partner satisfaction and program success is your channel churn rate.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It can take some time and effort for a new partner to deliver a return on investment, which can put a high price on the onboarding process. If your partners keep disappearing, it\u2019s a reliable indicator that some aspect of your program isn\u2019t performing well.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Measuring partner engagement can help to prevent high churn rates. If you notice that a partner is starting to disengage, try reaching out to your partner\u2019s channel account manager and encourage them to communicate any issues or areas for improvement. You should also be consistently sharing your KPIs with your partner (as well as your KPI expectations).<\/span><\/p><p><span style=\"font-weight: 400;\">Effective communication will strengthen your relationship and, hopefully, prevent partner churn.<\/span><\/p><p><span style=\"font-weight: 400;\">With <\/span><a href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-reach-where-brands-and-agencies-partner-up\/\"><span style=\"font-weight: 400;\">Affise Reach for brands<\/span><\/a><span style=\"font-weight: 400;\">, you can source perfect-fit partners who encapsulate your brand\u2019s message and values from the get-go, increasing your chances of partner marketing success.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Earnings per click<\/span><\/h3><p><span style=\"font-weight: 400;\">Earnings per click is a measurement used by partners to calculate the average amount of revenue they can expect for each click they generate.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Earnings per click is one of a partner\u2019s most important metrics, as it estimates their earning potential on a CPA basis and, to a notable degree, also dictates the partnerships they make and keep.<\/span><\/p><p><span style=\"font-weight: 400;\">The formula is as follows:<\/span><\/p><p><span style=\"font-weight: 400;\">EPC = The total amount of commissions you earn \/ the number of clicks you obtained with your affiliate links.<\/span><\/p><p><span style=\"font-weight: 400;\">If your partner isn\u2019t already sharing this metric with you, encourage them to do so. Tracking this KPI can have a huge impact on your program\u2019s payment structure.<\/span><\/p><h3><span style=\"font-weight: 400;\">Lifetime value<\/span><\/h3><p><span style=\"font-weight: 400;\">Customer lifetime value refers to the total value of a specific customer over the entire course of their relationship with your business. Your customers with high lifetime values are those who make repeat purchases, have higher purchase averages, sign up to your referral programs, and evangelize your brand by sharing their experiences with friends and family.<\/span><\/p><p><span style=\"font-weight: 400;\">High-value customers are cheaper to acquire than new customers. They also generate more revenue and play a vital role in your brand awareness and credibility strategy. So you want to attract as many of them as you can.<\/span><\/p><p><span style=\"font-weight: 400;\">When it comes to partner marketing, you need to evaluate whether your partner-generated leads are bringing in any high-value customers. A partner who generates a small number of high-value leads is just as valuable (if not more valuable) than a partner who generates a lot of one-time customers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Some types of partnerships (like influencer partnerships) are growing in popularity due to their ability to bring in high-value customers.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e2351a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e2351a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4cae2e8\" data-id=\"4cae2e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1995a1 elementor-widget elementor-widget-image\" data-id=\"a1995a1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"768\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/lifetime-value.png\" class=\"attachment-large size-large wp-image-18263\" alt=\"lifetime value\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (mediakix.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-278578a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"278578a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c9708a\" data-id=\"3c9708a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8bf698 elementor-widget elementor-widget-text-editor\" data-id=\"d8bf698\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Keep your KPIs in check with Affise<\/span><\/h2><p><a href=\"https:\/\/affise.com\/\"><span style=\"font-weight: 400;\">Affise\u2019s<\/span><\/a><span style=\"font-weight: 400;\"> partnership marketing management solution consolidates a host of your essential partnership marketing tools into one robust technology, enabling you to keep all of your KPIs in check. Along with lifecycle management, partner enablement, and partner engagement functions, you can also use <\/span><a href=\"https:\/\/affise.com\/blog\/category\/updates\/kpi-automation-in-partner-program\/\"><span style=\"font-weight: 400;\">KPI automation<\/span><\/a><span style=\"font-weight: 400;\"> to optimize your traffic sources and marketing funnel.<\/span><\/p><p><span style=\"font-weight: 400;\">Affise helps to bridge the gap between you and your partners. The PRM facilitates effective communication and collaboration, allowing you to accurately evaluate partner performance and monitor the KPIs that matter to you.<\/span><\/p><h2><span style=\"font-weight: 400;\">What&#8217;s next?<\/span><\/h2><p><span style=\"font-weight: 400;\">When it comes to tracking partner marketing KPIs, it pays to look beyond revenue. With so many interconnected factors making up your program strategy, it\u2019s critical that you gain as much visibility over the process as you can.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Tracking the right KPIs (with the help of an advanced PRM tool) provides you with the data-driven insights you need to make pivotal business decisions at the right times. It might be that you need to work on sourcing partners with more suitable audience bases, or creating a strategy to boost partner engagement. Whatever the case, tracking your KPIs will make sure that you\u2019re never left in the dark.<\/span><\/p><p><span style=\"font-weight: 400;\">There might be other KPIs you need to track depending on your partnership type, channel maturity, target market, and a host of other factors. However, the above ten KPIs are pretty universal and should make up the backbone of your statistical analysis.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">By keeping a close eye on these KPIs, you can significantly maximize your chances of partner marketing success. Remember, if you can\u2019t measure it, you can\u2019t improve it.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f01a83 elementor-widget elementor-widget-request-free-trial\" data-id=\"3f01a83\" data-element_type=\"widget\" data-widget_type=\"request-free-trial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"article__wrapper\">\n            <div class=\"request-phrase\">\n                <p class=\"request-phrase__text\"><p><span style=\"font-size: 14pt;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Too many partners to manage? Affise Reach simplifies influencer marketing. Try yourself! Get 15 days for free.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:897,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:1,&quot;11&quot;:4,&quot;12&quot;:0}\">Too many partners to manage? Affise Reach simplifies influencer marketing. <strong>Try yourself! Get 15 days for free.<\/strong><\/span><\/p><\/p>\n                <p>\n                    <a href=\"https:\/\/affise.com\/talk-to-an-expert\/\" >\n                        <button class=\"request-phrase__button\">\n                            Book a free appointment with an expert                        <\/button>\n                    <\/a>\n                <\/p>\n            <\/div>\n        <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We all know that tracking our KPIs is critical for measuring business success, but is it necessary for measuring the effectiveness of our partner marketing programs? Doesn\u2019t the increased revenue &#8211; or the lack thereof &#8211; pretty much speak for itself? While, yes, revenue metrics are certainly accurate success indicators, they aren\u2019t the only KPIs [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":18672,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[175],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Partner Marketing KPIs You Should be Measuring | Affise<\/title>\n<meta name=\"description\" content=\"If your profits are flatlining or declining, assessing these KPIs will help you pinpoint where improvements need to be made. Check these out!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/partner-marketing-kpis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Partner Marketing KPIs You Should be Measuring | Affise\" \/>\n<meta property=\"og:description\" content=\"If your profits are flatlining or declining, assessing these KPIs will help you pinpoint where improvements need to be made. Check these out!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/affise.com\/blog\/partner-marketing-kpis\/\" \/>\n<meta property=\"og:site_name\" content=\"Affise\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/getaffise\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-21T05:46:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-12T19:57:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/Measuring-Partner-Marketing-Effectiveness_-10-KPIs-to-Keep-An-Eye-On.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2280\" \/>\n\t<meta property=\"og:image:height\" content=\"930\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Affise Academy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GetAffise\" \/>\n<meta name=\"twitter:site\" content=\"@GetAffise\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Affise Academy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/affise.com\/blog\/partner-marketing-kpis\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/affise.com\/blog\/partner-marketing-kpis\/\"},\"author\":{\"name\":\"Affise Academy\",\"@id\":\"https:\/\/affise.com\/#\/schema\/person\/df18ec4c7cd397cc0730d187e38a948f\"},\"headline\":\"Measuring Partner Marketing Effectiveness: 10 KPIs to Keep An Eye On\",\"datePublished\":\"2022-02-21T05:46:31+00:00\",\"dateModified\":\"2025-01-12T19:57:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/affise.com\/blog\/partner-marketing-kpis\/\"},\"wordCount\":2554,\"publisher\":{\"@id\":\"https:\/\/affise.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/affise.com\/blog\/partner-marketing-kpis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/Measuring-Partner-Marketing-Effectiveness_-10-KPIs-to-Keep-An-Eye-On.png\",\"articleSection\":[\"Success Hacks\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/affise.com\/blog\/partner-marketing-kpis\/\",\"url\":\"https:\/\/affise.com\/blog\/partner-marketing-kpis\/\",\"name\":\"10 Partner Marketing KPIs You Should be Measuring | Affise\",\"isPartOf\":{\"@id\":\"https:\/\/affise.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/affise.com\/blog\/partner-marketing-kpis\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/affise.com\/blog\/partner-marketing-kpis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/Measuring-Partner-Marketing-Effectiveness_-10-KPIs-to-Keep-An-Eye-On.png\",\"datePublished\":\"2022-02-21T05:46:31+00:00\",\"dateModified\":\"2025-01-12T19:57:46+00:00\",\"description\":\"If your profits are flatlining or declining, assessing these KPIs will help you pinpoint where improvements need to be made. Check these out!\",\"breadcrumb\":{\"@id\":\"https:\/\/affise.com\/blog\/partner-marketing-kpis\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/affise.com\/blog\/partner-marketing-kpis\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/affise.com\/blog\/partner-marketing-kpis\/#primaryimage\",\"url\":\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/Measuring-Partner-Marketing-Effectiveness_-10-KPIs-to-Keep-An-Eye-On.png\",\"contentUrl\":\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/Measuring-Partner-Marketing-Effectiveness_-10-KPIs-to-Keep-An-Eye-On.png\",\"width\":2280,\"height\":930,\"caption\":\"Measuring Partner Marketing Effectiveness_ 10 KPIs to Keep An Eye On_s\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/affise.com\/blog\/partner-marketing-kpis\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/affise.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Measuring Partner Marketing Effectiveness: 10 KPIs to Keep An Eye On\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/affise.com\/#website\",\"url\":\"https:\/\/affise.com\/\",\"name\":\"Affise\",\"description\":\"Performance Marketing &amp; Mobile Attribution Platform\",\"publisher\":{\"@id\":\"https:\/\/affise.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/affise.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/affise.com\/#organization\",\"name\":\"Affise Technologies Ltd\",\"alternateName\":\"Affise\",\"url\":\"https:\/\/affise.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/affise.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/affise.com\/wp-content\/uploads\/2021\/09\/affise-logo-banner.jpg\",\"contentUrl\":\"https:\/\/affise.com\/wp-content\/uploads\/2021\/09\/affise-logo-banner.jpg\",\"width\":1080,\"height\":1080,\"caption\":\"Affise Technologies Ltd\"},\"image\":{\"@id\":\"https:\/\/affise.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/getaffise\",\"https:\/\/twitter.com\/GetAffise\",\"https:\/\/www.instagram.com\/getaffise\/\",\"https:\/\/www.linkedin.com\/company\/affise-com\/\",\"https:\/\/medium.com\/@affise\",\"https:\/\/www.youtube.com\/channel\/UCkSVBagxxJzOxhmQ1KXAzPw\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/affise.com\/#\/schema\/person\/df18ec4c7cd397cc0730d187e38a948f\",\"name\":\"Affise Academy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/affise.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/affise.com\/wp-content\/uploads\/2021\/03\/qAEA5F2cZWBGR3NRDLMjtqnBMDAuac3zkASs2ecx-96x96.jpg\",\"contentUrl\":\"https:\/\/affise.com\/wp-content\/uploads\/2021\/03\/qAEA5F2cZWBGR3NRDLMjtqnBMDAuac3zkASs2ecx-96x96.jpg\",\"caption\":\"Affise Academy\"},\"description\":\"Affise is a partner marketing platform for brands, advertisers and agencies to scale via all possible performance marketing channels. Synergy of technology and our long standing experience lets you expand your partnerships, automate every step of the campaign lifecycle and make data-driven decisions.\",\"sameAs\":[\"https:\/\/affise.com\"],\"url\":\"https:\/\/affise.com\/blog\/author\/affise-academy\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"10 Partner Marketing KPIs You Should be Measuring | Affise","description":"If your profits are flatlining or declining, assessing these KPIs will help you pinpoint where improvements need to be made. Check these out!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/affise.com\/blog\/partner-marketing-kpis\/","og_locale":"en_US","og_type":"article","og_title":"10 Partner Marketing KPIs You Should be Measuring | Affise","og_description":"If your profits are flatlining or declining, assessing these KPIs will help you pinpoint where improvements need to be made. Check these out!","og_url":"https:\/\/affise.com\/blog\/partner-marketing-kpis\/","og_site_name":"Affise","article_publisher":"https:\/\/www.facebook.com\/getaffise","article_published_time":"2022-02-21T05:46:31+00:00","article_modified_time":"2025-01-12T19:57:46+00:00","og_image":[{"width":2280,"height":930,"url":"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/Measuring-Partner-Marketing-Effectiveness_-10-KPIs-to-Keep-An-Eye-On.png","type":"image\/png"}],"author":"Affise Academy","twitter_card":"summary_large_image","twitter_creator":"@GetAffise","twitter_site":"@GetAffise","twitter_misc":{"Written by":"Affise Academy","Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/affise.com\/blog\/partner-marketing-kpis\/#article","isPartOf":{"@id":"https:\/\/affise.com\/blog\/partner-marketing-kpis\/"},"author":{"name":"Affise Academy","@id":"https:\/\/affise.com\/#\/schema\/person\/df18ec4c7cd397cc0730d187e38a948f"},"headline":"Measuring Partner Marketing Effectiveness: 10 KPIs to Keep An Eye On","datePublished":"2022-02-21T05:46:31+00:00","dateModified":"2025-01-12T19:57:46+00:00","mainEntityOfPage":{"@id":"https:\/\/affise.com\/blog\/partner-marketing-kpis\/"},"wordCount":2554,"publisher":{"@id":"https:\/\/affise.com\/#organization"},"image":{"@id":"https:\/\/affise.com\/blog\/partner-marketing-kpis\/#primaryimage"},"thumbnailUrl":"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/Measuring-Partner-Marketing-Effectiveness_-10-KPIs-to-Keep-An-Eye-On.png","articleSection":["Success Hacks"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/affise.com\/blog\/partner-marketing-kpis\/","url":"https:\/\/affise.com\/blog\/partner-marketing-kpis\/","name":"10 Partner Marketing KPIs You Should be Measuring | Affise","isPartOf":{"@id":"https:\/\/affise.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/affise.com\/blog\/partner-marketing-kpis\/#primaryimage"},"image":{"@id":"https:\/\/affise.com\/blog\/partner-marketing-kpis\/#primaryimage"},"thumbnailUrl":"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/Measuring-Partner-Marketing-Effectiveness_-10-KPIs-to-Keep-An-Eye-On.png","datePublished":"2022-02-21T05:46:31+00:00","dateModified":"2025-01-12T19:57:46+00:00","description":"If your profits are flatlining or declining, assessing these KPIs will help you pinpoint where improvements need to be made. Check these out!","breadcrumb":{"@id":"https:\/\/affise.com\/blog\/partner-marketing-kpis\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/affise.com\/blog\/partner-marketing-kpis\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/affise.com\/blog\/partner-marketing-kpis\/#primaryimage","url":"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/Measuring-Partner-Marketing-Effectiveness_-10-KPIs-to-Keep-An-Eye-On.png","contentUrl":"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/Measuring-Partner-Marketing-Effectiveness_-10-KPIs-to-Keep-An-Eye-On.png","width":2280,"height":930,"caption":"Measuring Partner Marketing Effectiveness_ 10 KPIs to Keep An Eye On_s"},{"@type":"BreadcrumbList","@id":"https:\/\/affise.com\/blog\/partner-marketing-kpis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/affise.com\/"},{"@type":"ListItem","position":2,"name":"Measuring Partner Marketing Effectiveness: 10 KPIs to Keep An Eye On"}]},{"@type":"WebSite","@id":"https:\/\/affise.com\/#website","url":"https:\/\/affise.com\/","name":"Affise","description":"Performance Marketing &amp; Mobile Attribution Platform","publisher":{"@id":"https:\/\/affise.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/affise.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/affise.com\/#organization","name":"Affise Technologies Ltd","alternateName":"Affise","url":"https:\/\/affise.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/affise.com\/#\/schema\/logo\/image\/","url":"https:\/\/affise.com\/wp-content\/uploads\/2021\/09\/affise-logo-banner.jpg","contentUrl":"https:\/\/affise.com\/wp-content\/uploads\/2021\/09\/affise-logo-banner.jpg","width":1080,"height":1080,"caption":"Affise Technologies Ltd"},"image":{"@id":"https:\/\/affise.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/getaffise","https:\/\/twitter.com\/GetAffise","https:\/\/www.instagram.com\/getaffise\/","https:\/\/www.linkedin.com\/company\/affise-com\/","https:\/\/medium.com\/@affise","https:\/\/www.youtube.com\/channel\/UCkSVBagxxJzOxhmQ1KXAzPw"]},{"@type":"Person","@id":"https:\/\/affise.com\/#\/schema\/person\/df18ec4c7cd397cc0730d187e38a948f","name":"Affise Academy","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/affise.com\/#\/schema\/person\/image\/","url":"https:\/\/affise.com\/wp-content\/uploads\/2021\/03\/qAEA5F2cZWBGR3NRDLMjtqnBMDAuac3zkASs2ecx-96x96.jpg","contentUrl":"https:\/\/affise.com\/wp-content\/uploads\/2021\/03\/qAEA5F2cZWBGR3NRDLMjtqnBMDAuac3zkASs2ecx-96x96.jpg","caption":"Affise Academy"},"description":"Affise is a partner marketing platform for brands, advertisers and agencies to scale via all possible performance marketing channels. Synergy of technology and our long standing experience lets you expand your partnerships, automate every step of the campaign lifecycle and make data-driven decisions.","sameAs":["https:\/\/affise.com"],"url":"https:\/\/affise.com\/blog\/author\/affise-academy\/"}]}},"_links":{"self":[{"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/posts\/18254"}],"collection":[{"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/comments?post=18254"}],"version-history":[{"count":0,"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/posts\/18254\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/media\/18672"}],"wp:attachment":[{"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/media?parent=18254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/categories?post=18254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/tags?post=18254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}