{"id":18292,"date":"2022-02-21T09:03:58","date_gmt":"2022-02-21T06:03:58","guid":{"rendered":"https:\/\/affise.com\/?p=18292"},"modified":"2025-08-08T14:04:17","modified_gmt":"2025-08-08T11:04:17","slug":"online-users-acquisition","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/online-users-acquisition\/","title":{"rendered":"A Comprehensive Guide to Online User Acquisition"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18292\" class=\"elementor elementor-18292\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a8aa5a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a8aa5a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b922d7\" data-id=\"5b922d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77126aa elementor-widget elementor-widget-text-editor\" data-id=\"77126aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Today, businesses like yours are doing everything they can to grow. Ideally, you do every single thing to retain and promote the value of your existing customer base. However, a <\/span><span style=\"font-weight: 400;\">churn<\/span><span style=\"font-weight: 400;\"> rate approaching zero is near impossible.<\/span><\/p><p><span style=\"font-weight: 400;\">If you aren\u2019t actively acquiring <\/span><span style=\"font-weight: 400;\">new customers<\/span><span style=\"font-weight: 400;\">, then your <\/span><span style=\"font-weight: 400;\">business model<\/span><span style=\"font-weight: 400;\"> isn\u2019t sustainable. Also, the harsh reality is that the cost of acquisition has been skyrocketing, with <\/span><a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/120299\/IncreasedCACData-1.png\"><span style=\"font-weight: 400;\">costs increasing<\/span><\/a><span style=\"font-weight: 400;\"> as much as 60% during a six-year period.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">What does this mean for you and your business? You might know <\/span><a href=\"https:\/\/www.globalapptesting.com\/blog\/7-strategies-build-the-perfect-app\"><span style=\"font-weight: 400;\">how to build apps<\/span><\/a><span style=\"font-weight: 400;\">, but do you know how to acquire online users?<\/span><\/p><h2><span style=\"font-weight: 400;\">What is user acquisition?<\/span><\/h2><p><span style=\"font-weight: 400;\">User acquisition, also known as UA, is when a <\/span><span style=\"font-weight: 400;\">potential customer<\/span><span style=\"font-weight: 400;\"> takes the steps necessary to become a user of a product or service such as a <\/span><span style=\"font-weight: 400;\">mobile app<\/span><span style=\"font-weight: 400;\"> or platform. It\u2019s the process whereby <\/span><span style=\"font-weight: 400;\">lead generation<\/span><span style=\"font-weight: 400;\"> moves to lead acquisition. In <\/span><span style=\"font-weight: 400;\">ecommerce<\/span><span style=\"font-weight: 400;\">, this is an essential step in the funnel.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This typically involves a user signing up for a free trial or freemium version of a product. In return, the company now has personal information and another channel for engagement with the consumer.\u00a0\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Why is user acquisition important?<\/span><\/h2><p><span style=\"font-weight: 400;\">No matter how high your customer <\/span><span style=\"font-weight: 400;\">retention<\/span><span style=\"font-weight: 400;\"> is, customers will always <\/span><span style=\"font-weight: 400;\">churn<\/span><span style=\"font-weight: 400;\">. Every and any business needs to continually acquire <\/span><span style=\"font-weight: 400;\">new customers<\/span><span style=\"font-weight: 400;\">. It\u2019s becoming increasingly difficult because consumers are now more immune to traditional types of marketing.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f082953 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f082953\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a5773fb\" data-id=\"a5773fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9abed28 elementor-widget elementor-widget-image\" data-id=\"9abed28\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"445\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/user-acquisition.png\" class=\"attachment-large size-large wp-image-18302\" alt=\"user acquisition\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (blog.hubspot.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-370de4c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"370de4c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c17491\" data-id=\"1c17491\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19f8fa6 elementor-widget elementor-widget-text-editor\" data-id=\"19f8fa6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Recently, Hubspot found that around <\/span><a href=\"https:\/\/blog.hubspot.com\/service\/customer-acquisition-study\"><span style=\"font-weight: 400;\">two-thirds<\/span><\/a><span style=\"font-weight: 400;\"> of consumers no longer trust company press releases, advertisements, or sponsored ads on social networks. They\u2019re more likely to trust their friends and family\u2019s advice when it comes to making a purchase.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">By giving customers a way to try out your app or platform, you\u2019re letting the product market itself. At the same time, you can collect valuable user data to improve the products and make them more appealing to your <\/span><span style=\"font-weight: 400;\">target audience<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Organic vs paid user acquisition<\/span><\/h2><p><span style=\"font-weight: 400;\">There are two types of user acquisition, organic or paid. Which kind you decide to use depends on several factors that we\u2019ll go through below.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e34d505 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e34d505\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-049184e\" data-id=\"049184e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e6e3d2 elementor-widget elementor-widget-image\" data-id=\"6e6e3d2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"825\" height=\"500\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/organic-vs-paid-user-acquisition.png\" class=\"attachment-large size-large wp-image-18298\" alt=\"organic vs paid user acquisition\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (planday.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47c4914 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47c4914\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca1e6b1\" data-id=\"ca1e6b1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5cf2fba elementor-widget elementor-widget-text-editor\" data-id=\"5cf2fba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">Organic<\/span><\/h3><p><span style=\"font-weight: 400;\">Organic user acquisition can bring in your best value customers. This is because they\u2019re likely to be a natural fit. They\u2019ve directed themselves towards your website or <\/span><span style=\"font-weight: 400;\">landing page<\/span><span style=\"font-weight: 400;\"> on their own accord and became a subscriber or user.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Acquiring users organically is great for <\/span><span style=\"font-weight: 400;\">startups<\/span><span style=\"font-weight: 400;\"> because it\u2019s low cost (although a little time-consuming). You\u2019ll need a fully competent team of acquisition specialists and lots of patience. It\u2019s all about getting it right and playing the long game.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Paid<\/span><\/h3><p><span style=\"font-weight: 400;\">Businesses can opt to acquire users by paying for ad placements with third-party <\/span><a href=\"https:\/\/affise.com\/agencies\/\"><span style=\"font-weight: 400;\">marketers and agencies<\/span><\/a><span style=\"font-weight: 400;\">. You can expect to spend more money but also anticipate quicker results.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">While it may seem that paying to acquire users can be less effective in the long run, this is not necessarily true. Most acquisition solutions will let you target your specific buyer <\/span><span style=\"font-weight: 400;\">personas<\/span><span style=\"font-weight: 400;\"> with complete precision. <\/span><a href=\"https:\/\/affise.com\/analytics\/\"><span style=\"font-weight: 400;\">Granular analysis<\/span><\/a><span style=\"font-weight: 400;\"> can provide insight to increase ad performance or even discover new <\/span><span style=\"font-weight: 400;\">target audiences<\/span><span style=\"font-weight: 400;\">.\u00a0\u00a0\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Combining organic &amp; paid user acquisition<\/span><\/h3><p><span style=\"font-weight: 400;\">As with many marketing campaigns, a more diversified strategy can bring the best results. The best practices for organic acquisition can help to inform your paid <\/span><span style=\"font-weight: 400;\">acquisition strategy<\/span><span style=\"font-weight: 400;\"> and vice versa. You\u2019ll have more opportunities to generate and acquire leads.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Factors to <\/span><span style=\"font-weight: 400;\">optimize<\/span><\/h2><p><span style=\"font-weight: 400;\">Effective user acquisition<\/span><span style=\"font-weight: 400;\"> rate starts with simple steps. No matter how obvious, it\u2019s best to consider several key factors to shape and improve your user <\/span><span style=\"font-weight: 400;\">conversion rate<\/span><span style=\"font-weight: 400;\">.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Title &#8211; everything in marketing is about first impressions. You may get the chance to correct any missteps but nothing is guaranteed. Use article titles that have meaning but are also relevant keywords for your <\/span><span style=\"font-weight: 400;\">target audience<\/span><span style=\"font-weight: 400;\">. A title with a question like \u201c<\/span><a href=\"https:\/\/www.globalapptesting.com\/blog\/what-is-automation-testing\"><span style=\"font-weight: 400;\">what is automation testing<\/span><\/a><span style=\"font-weight: 400;\">?\u201d helps users know if they\u2019ve landed in the right place.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keyword research &#8211; if you don\u2019t get your keywords right, how will your best <\/span><span style=\"font-weight: 400;\">potential customers<\/span><span style=\"font-weight: 400;\"> find your website or <\/span><span style=\"font-weight: 400;\">landing pages<\/span><span style=\"font-weight: 400;\">? There are no shortcuts. Use your keyword research tool of choice and build a hierarchical list of keywords.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Icon &#8211; talking about first impressions, the icon may be the <\/span><span style=\"font-weight: 400;\">first time<\/span><span style=\"font-weight: 400;\"> a potential user observes your brand in the <\/span><span style=\"font-weight: 400;\">app store<\/span><span style=\"font-weight: 400;\">. They\u2019ve come this far and see your confusing and potentially tacky color scheme. As their finger hovers over the \u201cdownload\u201d or \u201cinstall\u201d button, they may have second thoughts. Keep icon designs clean, clear, and professional.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">App description &#8211; most organic traffic will be interested but thoughtful and comparative users. They want to know as much information as possible before subscribing or installing. Present your most convincing argument in the first few lines on the <\/span><span style=\"font-weight: 400;\">app store<\/span><span style=\"font-weight: 400;\"> to grab their attention.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cf55630 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cf55630\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4601de\" data-id=\"c4601de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4efff7c elementor-widget elementor-widget-image\" data-id=\"4efff7c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1999\" height=\"1019\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/factors-to-optimize.png\" class=\"attachment-large size-large wp-image-18296\" alt=\"factors to optimize\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f5c1ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f5c1ae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5423d5d\" data-id=\"5423d5d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1d5e9d elementor-widget elementor-widget-text-editor\" data-id=\"c1d5e9d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">App reviews &#8211; most users will trust reviews above all else. You can\u2019t afford to ignore your reviews, good or bad. Always promote and encourage reviews from your <\/span><span style=\"font-weight: 400;\">app users<\/span><span style=\"font-weight: 400;\">. Glean as much insight as possible to improve your platform and ensure you\u2019re targeting the right audience.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Preview videos &#8211; videos can help you demonstrate your product in action. It\u2019s best to get them professionally done if you do not have the necessary resources in-house. Any sign of amateurism can be a quick \u201cnope\u201d for most tech-savvy consumers.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Screenshots &#8211; whether you\u2019re <\/span><span style=\"font-weight: 400;\">Apple<\/span><span style=\"font-weight: 400;\">, an <\/span><span style=\"font-weight: 400;\">Android platform<\/span><span style=\"font-weight: 400;\">, or Google Play, when customers glance at your product page, their eyes will be first drawn to any screenshots. This will be their first impression of your app. Take advantage of this by posting screenshots of the most unique and interesting features your platform provides.\u00a0<\/span><\/li><\/ul><h2><span style=\"font-weight: 400;\">User <\/span><span style=\"font-weight: 400;\">acquisition channels<\/span><\/h2><p><span style=\"font-weight: 400;\">Each <\/span><span style=\"font-weight: 400;\">acquisition channel<\/span><span style=\"font-weight: 400;\"> has its pros and cons. The best solution for most businesses will be to combine several channels as part of a <\/span><span style=\"font-weight: 400;\">marketing strategy<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Social media channels<\/span><\/h3><p><span style=\"font-weight: 400;\">You can\u2019t ignore <\/span><span style=\"font-weight: 400;\">social media<\/span><span style=\"font-weight: 400;\">. Well, not if you\u2019re a fan of growth via digital <\/span><span style=\"font-weight: 400;\">word-of-mouth<\/span><span style=\"font-weight: 400;\">. Most <\/span><span style=\"font-weight: 400;\">social media<\/span><span style=\"font-weight: 400;\"> campaigns start with Facebook, LinkedIn, Twitter, Instagram, and Snapchat. But there are also plenty of more niche options. Which channels you decide to use will most likely depend on where it is best to reach your <\/span><span style=\"font-weight: 400;\">target audience<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For instance, if you\u2019re targeting decision-makers and marketing managers with your platform, LinkedIn is a must. But if you\u2019re targeting 15-25 year-olds, then YouTube is where you can find approximately <\/span><a href=\"https:\/\/www.statista.com\/statistics\/296227\/us-youtube-reach-age-gender\/\"><span style=\"font-weight: 400;\">77%<\/span><\/a><span style=\"font-weight: 400;\"> of the intended audience.<\/span><\/p><h3><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\"> content<\/span><\/h3><p><span style=\"font-weight: 400;\">Search engine<\/span> <span style=\"font-weight: 400;\">optimization<\/span><span style=\"font-weight: 400;\"> is priceless when it comes to gaining organic traffic and acquiring <\/span><span style=\"font-weight: 400;\">new users<\/span><span style=\"font-weight: 400;\">. It\u2019s relatively easy and low cost to improve the profile of your website and move up the <\/span><span style=\"font-weight: 400;\">search engine<\/span><span style=\"font-weight: 400;\"> results pages (SERPs).\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-120c242 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"120c242\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69dc0bb\" data-id=\"69dc0bb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8cbcb6d elementor-widget elementor-widget-image\" data-id=\"8cbcb6d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"330\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/SEO-content.png\" class=\"attachment-large size-large wp-image-18301\" alt=\"SEO content\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (appradar.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7012201 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7012201\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3ee73f\" data-id=\"e3ee73f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7252bbc elementor-widget elementor-widget-text-editor\" data-id=\"7252bbc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There are tools out there like Yoast or Ahrefs that can help with curating your website, blog, and other forms of <\/span><span style=\"font-weight: 400;\">content marketing<\/span><span style=\"font-weight: 400;\">. Also, consider tools like App Radar and Mobile Action for keyword research and <\/span><span style=\"font-weight: 400;\">app store<\/span> <span style=\"font-weight: 400;\">optimization<\/span><span style=\"font-weight: 400;\"> (<\/span><span style=\"font-weight: 400;\">ASO<\/span><span style=\"font-weight: 400;\">).<\/span><\/p><p><span style=\"font-weight: 400;\">Over time, as you create high-quality <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">ASO<\/span><span style=\"font-weight: 400;\"> content, more of your target users will be able to discover your product. or competitive industries, you may need to hire experts to get on the first page of the <\/span><span style=\"font-weight: 400;\">app store<\/span><span style=\"font-weight: 400;\"> or Google <\/span><span style=\"font-weight: 400;\">rankings<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">PPC advertisement<\/span><\/h3><p><span style=\"font-weight: 400;\">Pay-per-click advertising seems eternally built into the internet. This is because it\u2019s a tried and tested method that gets results. Services like Google Ads and <\/span><span style=\"font-weight: 400;\">Facebook Ads<\/span><span style=\"font-weight: 400;\"> will let you choose keywords to display target <\/span><span style=\"font-weight: 400;\">search ads<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44c9e3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44c9e3f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bab4cf0\" data-id=\"bab4cf0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be84a50 elementor-widget elementor-widget-image\" data-id=\"be84a50\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1131\" height=\"316\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/PPC-advertisement.png\" class=\"attachment-large size-large wp-image-18299\" alt=\"PPC advertisement\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56f8e15 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56f8e15\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-040cb5d\" data-id=\"040cb5d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23198ae elementor-widget elementor-widget-text-editor\" data-id=\"23198ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This helps you get in front of new target users as well lets you <\/span><span style=\"font-weight: 400;\">A\/B test<\/span><span style=\"font-weight: 400;\"> your marketing and <\/span><span style=\"font-weight: 400;\">ad campaigns<\/span><span style=\"font-weight: 400;\">. You can also look to affiliate and partner marketing platforms like Affise for where you can customize <\/span><span style=\"font-weight: 400;\">incentives<\/span><span style=\"font-weight: 400;\"> based on performances. Prices may vary but the good thing is that you only pay for results.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Influencer marketing<\/span><\/h3><p><span style=\"font-weight: 400;\">Influencer marketing<\/span><span style=\"font-weight: 400;\"> is another form of paid acquisition that can be quick to get up and running. How much a post or video will cost depends on the influencer, their niche, and the number of followers they have.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Picking the right influencers to partner with can streamline the process of getting in front of your <\/span><span style=\"font-weight: 400;\">target audience<\/span><span style=\"font-weight: 400;\">. Sometimes, just giving a free subscription to the influencer can be used to get a <\/span><span style=\"font-weight: 400;\">social media<\/span><span style=\"font-weight: 400;\"> or YouTube review that can generate quality leads.<\/span><\/p><h3><span style=\"font-weight: 400;\">Email marketing<\/span><\/h3><p><span style=\"font-weight: 400;\">Email might seem an outdated channel in the modern age of viral marketing, but <\/span><span style=\"font-weight: 400;\">email marketing<\/span><span style=\"font-weight: 400;\"> is still one of the best ways for you to connect to your <\/span><span style=\"font-weight: 400;\">target audience<\/span><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Newsletters, promotions, teasers, and more can all be offered to those on your well-built email list. Just getting an email subscription moves the consumer from the awareness phase to the interest phase of the funnel.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">How to measure user acquisition<\/span><\/h2><p><span style=\"font-weight: 400;\">No one wants buyer\u2019s remorse. Instead, collect the right <\/span><span style=\"font-weight: 400;\">metrics<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">KPIs<\/span><span style=\"font-weight: 400;\"> to track and improve your <\/span><span style=\"font-weight: 400;\">marketing efforts<\/span><span style=\"font-weight: 400;\">.<\/span><\/p><h3><span style=\"font-weight: 400;\">Conversion rate<\/span><span style=\"font-weight: 400;\"> by using web analytics services<\/span><\/h3><p><span style=\"font-weight: 400;\">When you\u2019re asking consumers to become users, you\u2019re requesting them to take a specific action. That action is to download, install, and begin using your app, product, or service. Once a campaign begins, you\u2019ll start to see more traffic and acquire more users.<\/span><\/p><p><span style=\"font-weight: 400;\">Maximize the time and money spent on your <\/span><span style=\"font-weight: 400;\">customer acquisition strategy<\/span><span style=\"font-weight: 400;\">. To do this you\u2019ll need to have a way to track specific <\/span><span style=\"font-weight: 400;\">conversion rates<\/span><span style=\"font-weight: 400;\"> at each touchpoint.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A solution like Affise can help you track conversions, partner performance, and much more with <\/span><a href=\"https:\/\/affise.com\/analytics\/\"><span style=\"font-weight: 400;\">analytics and Business Intelligence tools<\/span><\/a><span style=\"font-weight: 400;\">. This platform can integrate data from other channels and platforms like Appsflyer, GoogAds, and Facebook for Business. As you track the data in real-time, you will have access to 50 plus data breakdowns with fully customizable reporting.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Personalized messaging and <\/span><span style=\"font-weight: 400;\">retargeting<\/span><span style=\"font-weight: 400;\"> mean more efficient campaign spending. Use an analytics tool to turn all of that tracking data into valuable insight and accurate <\/span><span style=\"font-weight: 400;\">attribution<\/span><span style=\"font-weight: 400;\">. How else will you know which areas are performing well and which areas need improvement?<\/span><\/p><h3><span style=\"font-weight: 400;\">Cost of customer acquisition<\/span><\/h3><p><span style=\"font-weight: 400;\">The <\/span><span style=\"font-weight: 400;\">cost of customer acquisition<\/span><span style=\"font-weight: 400;\">, also known as customer acquisition cost (<\/span><span style=\"font-weight: 400;\">CAC<\/span><span style=\"font-weight: 400;\">), is a relatively simple <\/span><span style=\"font-weight: 400;\">metric<\/span><span style=\"font-weight: 400;\"> that helps you track the performance of your campaign. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0fd6f6a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0fd6f6a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b58ddc\" data-id=\"3b58ddc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ff986d elementor-widget elementor-widget-image\" data-id=\"9ff986d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"698\" height=\"527\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/customer-acquisition-cost.png\" class=\"attachment-large size-large wp-image-18293\" alt=\"customer acquisition cost\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (blog.hubspot.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a366b52 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a366b52\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb82684\" data-id=\"bb82684\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cfaa59a elementor-widget elementor-widget-text-editor\" data-id=\"cfaa59a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The <\/span><span style=\"font-weight: 400;\">CAC<\/span><span style=\"font-weight: 400;\"> formula is quite simple to follow. You\u2019ll need to consider things like software and platform costs for <\/span><a href=\"https:\/\/affise.com\/tracking-attribution\/\"><span style=\"font-weight: 400;\">tracking campaigns<\/span><\/a><span style=\"font-weight: 400;\">, outsourced services, and any other types of overhead costs to paint an accurate picture.<\/span><\/p><p><span style=\"font-weight: 400;\">Of course, <\/span><span style=\"font-weight: 400;\">CAC<\/span><span style=\"font-weight: 400;\"> can only be given context by defining the variables for a set period. Keep in mind that this is where the numbers can get skewed. For instance, campaign costs for Q4 may have been paid for in Q1 and need to be attributed properly. Or in another example, evergreen <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\"> content may generate traffic and leads well beyond any set period and thus be undervalued.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Engagement behavior<\/span><\/h3><p><span style=\"font-weight: 400;\">Potential customers<\/span><span style=\"font-weight: 400;\"> and users will be engaging with your content as they gradually move down the sales funnel. Recorded behavior can help you personalize your marketing and improve your campaign effectiveness. Track reviews, user ratings, subscription upgrades, and purchases. Your users can become your best customers, so help them guide you to what\u2019s working and what\u2019s not.<\/span><\/p><h3><span style=\"font-weight: 400;\">Lead close rate<\/span><\/h3><p><span style=\"font-weight: 400;\">During an acquisition campaign, the percentage of users that convert into paying customers is known as the lead close rate. A successful acquisition campaign will bring in <\/span><span style=\"font-weight: 400;\">new users<\/span><span style=\"font-weight: 400;\">, but it should also be generating <\/span><span style=\"font-weight: 400;\">new customers<\/span><span style=\"font-weight: 400;\"> for the business. The lead close rate can tell you a lot about the overall customer journey.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The ideal rate will depend on the business, industry, and buyer <\/span><span style=\"font-weight: 400;\">persona<\/span><span style=\"font-weight: 400;\">. But if the lead close rate is low, the issue is likely with your transactional conversion tactics. In this case, the available offering to free users may be poor or unusable for its intended purpose. And if the lead close rate is high, it likely means that you can widen the <\/span><a href=\"https:\/\/affise.com\/reach\/\"><span style=\"font-weight: 400;\">reach<\/span><\/a><span style=\"font-weight: 400;\"> of your campaign.<\/span><\/p><h3><span style=\"font-weight: 400;\">Social media<\/span><span style=\"font-weight: 400;\"> conversions<\/span><\/h3><p><span style=\"font-weight: 400;\">Social media<\/span><span style=\"font-weight: 400;\"> networks provide their own self-contained universe for consumer-brand engagement. If you want to implement these channels into your campaign properly, you will need to track several types of conversion data.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Use an app like Hootsuite and your analytics platforms to collect and collate data like click rate, shares, likes, and comments from each <\/span><span style=\"font-weight: 400;\">social media channel<\/span><span style=\"font-weight: 400;\">. Perhaps most importantly, track how many generated leads become users and ultimately customers. This will help you focus your <\/span><span style=\"font-weight: 400;\">social media marketing<\/span><span style=\"font-weight: 400;\">.<\/span><\/p><h3><span style=\"font-weight: 400;\">Email conversions<\/span><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bdb7a12 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bdb7a12\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba346f0\" data-id=\"ba346f0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-976323a elementor-widget elementor-widget-image\" data-id=\"976323a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"521\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/email-conversion.png\" class=\"attachment-large size-large wp-image-18295\" alt=\"email conversion\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (mailchimp.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56fcaca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56fcaca\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-126209f\" data-id=\"126209f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78531e7 elementor-widget elementor-widget-text-editor\" data-id=\"78531e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You need to track all interactions and recipient behavior from your email campaigns. Useful <\/span><span style=\"font-weight: 400;\">metrics<\/span><span style=\"font-weight: 400;\"> like open rates, click-through rates, and purchases will all help you to adjust and improve your acquisition campaign. Use a tool like Mail Chimp to customize your data tracking needs.<\/span><\/p><h3><span style=\"font-weight: 400;\">Customer lifetime user value\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">Customer lifetime user value is also known as <\/span><span style=\"font-weight: 400;\">customer lifetime value<\/span><span style=\"font-weight: 400;\"> (<\/span><span style=\"font-weight: 400;\">LTV<\/span><span style=\"font-weight: 400;\">). This <\/span><span style=\"font-weight: 400;\">metric<\/span><span style=\"font-weight: 400;\"> is the average lifetime spend of each customer your marketing acquires. <\/span><span style=\"font-weight: 400;\">LTV<\/span><span style=\"font-weight: 400;\"> varies widely depending on factors such as pricing, product life cycle, average order size, average purchase frequency, and customer referrals.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5eacf73 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5eacf73\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f4686ce\" data-id=\"f4686ce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-724f763 elementor-widget elementor-widget-image\" data-id=\"724f763\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"474\" height=\"250\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/customer-lifetime-value.png\" class=\"attachment-large size-large wp-image-18294\" alt=\"customer lifetime value\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (retently.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c19030d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c19030d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c9d62df\" data-id=\"c9d62df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1403463 elementor-widget elementor-widget-text-editor\" data-id=\"1403463\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For example, an <\/span><span style=\"font-weight: 400;\">Amazon<\/span><span style=\"font-weight: 400;\"> Prime subscription can carry a very large <\/span><span style=\"font-weight: 400;\">LTV<\/span><span style=\"font-weight: 400;\"> as it incentivizes users to actually buy even more from the <\/span><a href=\"https:\/\/affise.com\/affiliate-management-platform-for-ecommerce-retail\/\"><span style=\"font-weight: 400;\">ecommerce<\/span><\/a><span style=\"font-weight: 400;\"> giant. But an app for Christmas music will likely only be paid for during one month out of the year.<\/span><\/p><p><span style=\"font-weight: 400;\">LTV<\/span><span style=\"font-weight: 400;\"> is inversely affected by customer <\/span><span style=\"font-weight: 400;\">churn<\/span><span style=\"font-weight: 400;\"> or attrition. If <\/span><span style=\"font-weight: 400;\">LTV<\/span><span style=\"font-weight: 400;\"> is low, it may indicate that not enough is being done on the customer service\/ success side of the business to retain a high <\/span><span style=\"font-weight: 400;\">number of customers<\/span><span style=\"font-weight: 400;\">. It may also indicate that the platform or <\/span><span style=\"font-weight: 400;\">customer experience<\/span><span style=\"font-weight: 400;\"> needs improvement.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">4 Ways to improve your <\/span><span style=\"font-weight: 400;\">acquisition strategy<\/span><\/h2><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sustainable &#8211; a successful campaign needs to have a long-term infrastructure in place. It can\u2019t be a temporary boost or rely on trends. If you add a blog for your website, make sure you have staff to deliver regularly scheduled content.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Flexible &#8211; being able to adapt to evolving markets and trends means your <\/span><span style=\"font-weight: 400;\">acquisition strategy<\/span><span style=\"font-weight: 400;\"> will grow with the business. Use tools and solutions that let you collect and analyze data in real-time so your team can make campaign decisions as often as necessary.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Targeted &#8211; the more specific information you gain about your users, the better you can target your <\/span><span style=\"font-weight: 400;\">digital marketing campaigns<\/span><span style=\"font-weight: 400;\">. Like Bob Ross, start with broader strokes, and increasingly move towards the finest of details to complete your marketing masterpiece.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Diversified &#8211; any good marketer wants to hedge their bets. By diversifying your <\/span><span style=\"font-weight: 400;\">marketing strategy<\/span><span style=\"font-weight: 400;\">, you will be future-proofing your campaign. As different channels evolve and come into being, you will be able to re-allocate your resources to continue growing your <\/span><span style=\"font-weight: 400;\">user base<\/span><span style=\"font-weight: 400;\">.<\/span><\/li><\/ul><h2><span style=\"font-weight: 400;\">What common challenges do user acquisition managers face when acquiring <\/span><span style=\"font-weight: 400;\">new users<\/span><span style=\"font-weight: 400;\">?<\/span><\/h2><p><span style=\"font-weight: 400;\">Nothing good comes easy. User acquisition comes with many modern challenges brought on with the digital age.<\/span><\/p><h3><span style=\"font-weight: 400;\">User acquisition and fraud<\/span><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-de64166 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"de64166\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-186c1b7\" data-id=\"186c1b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5374450 elementor-widget elementor-widget-image\" data-id=\"5374450\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"566\" height=\"249\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/fraud.png\" class=\"attachment-large size-large wp-image-18297\" alt=\"fraud\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53ca6d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53ca6d2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9480b1b\" data-id=\"9480b1b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b530d5 elementor-widget elementor-widget-text-editor\" data-id=\"6b530d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The black hat users of the internet are always looking to cash in on opportunities. Whether using a <\/span><a href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-reach-where-brands-and-agencies-partner-up\/\"><span style=\"font-weight: 400;\">partner affiliate program<\/span><\/a><span style=\"font-weight: 400;\"> or PPC campaign, there are a variety of methods for fraudsters to banish your marketing budget to the nether realm.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Don\u2019t get caught out, use a platform like Affise that has <\/span><a href=\"https:\/\/affise.com\/affiliate-marketing-fraud\/\"><span style=\"font-weight: 400;\">click-level fraud prevention<\/span><\/a><span style=\"font-weight: 400;\"> as the first line of defense. This tool reduces fraudulent traffic by filtering VPN, non-earmarked traffic from proxies, and bot traffic. It can detect all of this in real-time and block any malevolent connections to your website.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Using a fraud prevention tool will help to maximize your return on paid <\/span><span style=\"font-weight: 400;\">acquisition channels<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Ad spend<\/span><\/h3><p><span style=\"font-weight: 400;\">With so many advertising options available, it can be difficult for businesses to know which is best. It\u2019s always a safe bet to start out with big names like Google and Facebook. But if you have a <\/span><span style=\"font-weight: 400;\">mobile game<\/span><span style=\"font-weight: 400;\"> or app, it\u2019s better to focus spending on <\/span><span style=\"font-weight: 400;\">mobile marketing<\/span><span style=\"font-weight: 400;\"> services.<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s best practice to do plenty of research before enlisting third-party advertising and affiliate marketing companies. Not every manager will be given the same size budget. That\u2019s why it\u2019s always important to <\/span><span style=\"font-weight: 400;\">optimize<\/span><span style=\"font-weight: 400;\"> your ad spend for performance.<\/span><\/p><h3><span style=\"font-weight: 400;\">Global growth<\/span><\/h3><p><span style=\"font-weight: 400;\">Managers that need to navigate global growth may require a lot more of everything. More ad spending, more targeted audiences, and more <\/span><span style=\"font-weight: 400;\">social media channels<\/span><span style=\"font-weight: 400;\">. You get the idea. This just means that building and implementing an acquisition campaign become more complicated.<\/span><\/p><p><span style=\"font-weight: 400;\">It may be easy to delegate highly targeted campaigns for different audiences and\/or geographic regions. This lets each team better <\/span><span style=\"font-weight: 400;\">optimize<\/span><span style=\"font-weight: 400;\"> resources but still share data and strategy.<\/span><\/p><h3><span style=\"font-weight: 400;\">Organic traffic<\/span><\/h3><p><span style=\"font-weight: 400;\">Attempting to significantly increase organic traffic can come with its own set of problems. If you are tasked with competing in a well-established industry, it can be nearly impossible to get to the first page of SERPs.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Or if you are already a well-trusted industry leader, you may find diminishing returns with any investment regarding organic traffic growth. These are the realities that must be accounted for before building a <\/span><span style=\"font-weight: 400;\">user acquisition strategy<\/span><span style=\"font-weight: 400;\">. Otherwise, stakeholders and team members will be set up with false expectations.<\/span><\/p><h3><span style=\"font-weight: 400;\">Segmentation<\/span><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cff5c83 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cff5c83\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9bbfda4\" data-id=\"9bbfda4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8535473 elementor-widget elementor-widget-image\" data-id=\"8535473\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/segmentation.png\" class=\"attachment-large size-large wp-image-18300\" alt=\"segmentation\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (slidesalad.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9abdcb9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9abdcb9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58093eb\" data-id=\"58093eb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ab7777 elementor-widget elementor-widget-text-editor\" data-id=\"7ab7777\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Market segmentation may come naturally as you begin the process of building your acquisition plan. But oftentimes, higher resolution segments like the RFM analysis above require lots of data. You need to first gain many users and paying customers before you can begin to parse your audience into smaller groups.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Practicality demands that most <\/span><span style=\"font-weight: 400;\">acquisition strategies<\/span><span style=\"font-weight: 400;\"> allow for broader segments based on <\/span><span style=\"font-weight: 400;\">demographics,<\/span><span style=\"font-weight: 400;\"> initially. Only as the campaign progresses and data starts pouring in can you hope to fine-tune segments with psychosocial and behavioral data.<\/span><\/p><h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2><p><span style=\"font-weight: 400;\">In many ways, user acquisition is not much different than customer acquisition. It just takes place earlier in the customer journey. Acquiring users is also typically easier because it&#8217;s a smaller commitment.<\/span><\/p><p><span style=\"font-weight: 400;\">For businesses offering apps, <\/span><a href=\"https:\/\/affise.com\/saas\/\"><span style=\"font-weight: 400;\">SaaS<\/span><span style=\"font-weight: 400;\"> platforms<\/span><\/a><span style=\"font-weight: 400;\">, and other digital services, user acquisition is a necessary and key step of the process. With targeted messaging to entice consumers, you can let your product speak for itself.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Apps are all about the user experience. Build your acquisition campaign and watch the users begin pouring into your sales funnel. More leads equal more paying customers. More users also mean more opportunities to improve your service and increase <\/span><span style=\"font-weight: 400;\">customer lifetime value<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Today, businesses like yours are doing everything they can to grow. Ideally, you do every single thing to retain and promote the value of your existing customer base. However, a churn rate approaching zero is near impossible. If you aren\u2019t actively acquiring new customers, then your business model isn\u2019t sustainable. Also, the harsh reality is [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":18665,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[51],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online User Acquisition: Strategies to Grow Your Audience<\/title>\n<meta name=\"description\" content=\"Master online user acquisition\u2014explore organic vs paid tactics, reduce CAC, and grow sustainably with data-driven strategies and insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/online-users-acquisition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online User Acquisition: Strategies to Grow Your Audience\" \/>\n<meta property=\"og:description\" content=\"Master online user acquisition\u2014explore organic vs paid tactics, reduce CAC, and grow sustainably with data-driven strategies and insights.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/affise.com\/blog\/online-users-acquisition\/\" \/>\n<meta property=\"og:site_name\" content=\"Affise\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/getaffise\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-21T06:03:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-08T11:04:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/A-Comprehensive-Guide-to-Online-User-Acquisition.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2280\" \/>\n\t<meta property=\"og:image:height\" content=\"930\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Affise Academy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GetAffise\" \/>\n<meta name=\"twitter:site\" content=\"@GetAffise\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kate Priestman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/affise.com\/blog\/online-users-acquisition\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/affise.com\/blog\/online-users-acquisition\/\"},\"author\":{\"name\":\"Affise Academy\",\"@id\":\"https:\/\/affise.com\/#\/schema\/person\/df18ec4c7cd397cc0730d187e38a948f\"},\"headline\":\"A Comprehensive Guide to Online User Acquisition\",\"datePublished\":\"2022-02-21T06:03:58+00:00\",\"dateModified\":\"2025-08-08T11:04:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/affise.com\/blog\/online-users-acquisition\/\"},\"wordCount\":3030,\"publisher\":{\"@id\":\"https:\/\/affise.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/affise.com\/blog\/online-users-acquisition\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/A-Comprehensive-Guide-to-Online-User-Acquisition.png\",\"articleSection\":[\"Tips &amp; Guides\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/affise.com\/blog\/online-users-acquisition\/\",\"url\":\"https:\/\/affise.com\/blog\/online-users-acquisition\/\",\"name\":\"Online User Acquisition: Strategies to Grow Your Audience\",\"isPartOf\":{\"@id\":\"https:\/\/affise.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/affise.com\/blog\/online-users-acquisition\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/affise.com\/blog\/online-users-acquisition\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/A-Comprehensive-Guide-to-Online-User-Acquisition.png\",\"datePublished\":\"2022-02-21T06:03:58+00:00\",\"dateModified\":\"2025-08-08T11:04:17+00:00\",\"description\":\"Master online user acquisition\u2014explore organic vs paid tactics, reduce CAC, and grow sustainably with data-driven strategies and insights.\",\"breadcrumb\":{\"@id\":\"https:\/\/affise.com\/blog\/online-users-acquisition\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/affise.com\/blog\/online-users-acquisition\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/affise.com\/blog\/online-users-acquisition\/#primaryimage\",\"url\":\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/A-Comprehensive-Guide-to-Online-User-Acquisition.png\",\"contentUrl\":\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/A-Comprehensive-Guide-to-Online-User-Acquisition.png\",\"width\":2280,\"height\":930,\"caption\":\"A Comprehensive Guide to Online User Acquisition_s\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/affise.com\/blog\/online-users-acquisition\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/affise.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A Comprehensive Guide to Online User Acquisition\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/affise.com\/#website\",\"url\":\"https:\/\/affise.com\/\",\"name\":\"Affise\",\"description\":\"Performance Marketing &amp; Mobile Attribution Platform\",\"publisher\":{\"@id\":\"https:\/\/affise.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/affise.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/affise.com\/#organization\",\"name\":\"Affise Technologies Ltd\",\"alternateName\":\"Affise\",\"url\":\"https:\/\/affise.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/affise.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/affise.com\/wp-content\/uploads\/2021\/09\/affise-logo-banner.jpg\",\"contentUrl\":\"https:\/\/affise.com\/wp-content\/uploads\/2021\/09\/affise-logo-banner.jpg\",\"width\":1080,\"height\":1080,\"caption\":\"Affise Technologies Ltd\"},\"image\":{\"@id\":\"https:\/\/affise.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/getaffise\",\"https:\/\/twitter.com\/GetAffise\",\"https:\/\/www.instagram.com\/getaffise\/\",\"https:\/\/www.linkedin.com\/company\/affise-com\/\",\"https:\/\/medium.com\/@affise\",\"https:\/\/www.youtube.com\/channel\/UCkSVBagxxJzOxhmQ1KXAzPw\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/affise.com\/#\/schema\/person\/df18ec4c7cd397cc0730d187e38a948f\",\"name\":\"Affise Academy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/affise.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/affise.com\/wp-content\/uploads\/2021\/03\/qAEA5F2cZWBGR3NRDLMjtqnBMDAuac3zkASs2ecx-96x96.jpg\",\"contentUrl\":\"https:\/\/affise.com\/wp-content\/uploads\/2021\/03\/qAEA5F2cZWBGR3NRDLMjtqnBMDAuac3zkASs2ecx-96x96.jpg\",\"caption\":\"Affise Academy\"},\"description\":\"Affise is a partner marketing platform for brands, advertisers and agencies to scale via all possible performance marketing channels. Synergy of technology and our long standing experience lets you expand your partnerships, automate every step of the campaign lifecycle and make data-driven decisions.\",\"sameAs\":[\"https:\/\/affise.com\"],\"url\":\"https:\/\/www.linkedin.com\/in\/katepriestman\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Online User Acquisition: Strategies to Grow Your Audience","description":"Master online user acquisition\u2014explore organic vs paid tactics, reduce CAC, and grow sustainably with data-driven strategies and insights.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/affise.com\/blog\/online-users-acquisition\/","og_locale":"en_US","og_type":"article","og_title":"Online User Acquisition: Strategies to Grow Your Audience","og_description":"Master online user acquisition\u2014explore organic vs paid tactics, reduce CAC, and grow sustainably with data-driven strategies and insights.","og_url":"https:\/\/affise.com\/blog\/online-users-acquisition\/","og_site_name":"Affise","article_publisher":"https:\/\/www.facebook.com\/getaffise","article_published_time":"2022-02-21T06:03:58+00:00","article_modified_time":"2025-08-08T11:04:17+00:00","og_image":[{"width":2280,"height":930,"url":"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/A-Comprehensive-Guide-to-Online-User-Acquisition.png","type":"image\/png"}],"author":"Affise Academy","twitter_card":"summary_large_image","twitter_creator":"@GetAffise","twitter_site":"@GetAffise","twitter_misc":{"Written by":"Kate Priestman","Est. reading time":"16 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/affise.com\/blog\/online-users-acquisition\/#article","isPartOf":{"@id":"https:\/\/affise.com\/blog\/online-users-acquisition\/"},"author":{"name":"Affise Academy","@id":"https:\/\/affise.com\/#\/schema\/person\/df18ec4c7cd397cc0730d187e38a948f"},"headline":"A Comprehensive Guide to Online User Acquisition","datePublished":"2022-02-21T06:03:58+00:00","dateModified":"2025-08-08T11:04:17+00:00","mainEntityOfPage":{"@id":"https:\/\/affise.com\/blog\/online-users-acquisition\/"},"wordCount":3030,"publisher":{"@id":"https:\/\/affise.com\/#organization"},"image":{"@id":"https:\/\/affise.com\/blog\/online-users-acquisition\/#primaryimage"},"thumbnailUrl":"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/A-Comprehensive-Guide-to-Online-User-Acquisition.png","articleSection":["Tips &amp; Guides"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/affise.com\/blog\/online-users-acquisition\/","url":"https:\/\/affise.com\/blog\/online-users-acquisition\/","name":"Online User Acquisition: Strategies to Grow Your Audience","isPartOf":{"@id":"https:\/\/affise.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/affise.com\/blog\/online-users-acquisition\/#primaryimage"},"image":{"@id":"https:\/\/affise.com\/blog\/online-users-acquisition\/#primaryimage"},"thumbnailUrl":"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/A-Comprehensive-Guide-to-Online-User-Acquisition.png","datePublished":"2022-02-21T06:03:58+00:00","dateModified":"2025-08-08T11:04:17+00:00","description":"Master online user acquisition\u2014explore organic vs paid tactics, reduce CAC, and grow sustainably with data-driven strategies and insights.","breadcrumb":{"@id":"https:\/\/affise.com\/blog\/online-users-acquisition\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/affise.com\/blog\/online-users-acquisition\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/affise.com\/blog\/online-users-acquisition\/#primaryimage","url":"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/A-Comprehensive-Guide-to-Online-User-Acquisition.png","contentUrl":"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/A-Comprehensive-Guide-to-Online-User-Acquisition.png","width":2280,"height":930,"caption":"A Comprehensive Guide to Online User Acquisition_s"},{"@type":"BreadcrumbList","@id":"https:\/\/affise.com\/blog\/online-users-acquisition\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/affise.com\/"},{"@type":"ListItem","position":2,"name":"A Comprehensive Guide to Online User Acquisition"}]},{"@type":"WebSite","@id":"https:\/\/affise.com\/#website","url":"https:\/\/affise.com\/","name":"Affise","description":"Performance Marketing &amp; Mobile Attribution Platform","publisher":{"@id":"https:\/\/affise.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/affise.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/affise.com\/#organization","name":"Affise Technologies Ltd","alternateName":"Affise","url":"https:\/\/affise.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/affise.com\/#\/schema\/logo\/image\/","url":"https:\/\/affise.com\/wp-content\/uploads\/2021\/09\/affise-logo-banner.jpg","contentUrl":"https:\/\/affise.com\/wp-content\/uploads\/2021\/09\/affise-logo-banner.jpg","width":1080,"height":1080,"caption":"Affise Technologies Ltd"},"image":{"@id":"https:\/\/affise.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/getaffise","https:\/\/twitter.com\/GetAffise","https:\/\/www.instagram.com\/getaffise\/","https:\/\/www.linkedin.com\/company\/affise-com\/","https:\/\/medium.com\/@affise","https:\/\/www.youtube.com\/channel\/UCkSVBagxxJzOxhmQ1KXAzPw"]},{"@type":"Person","@id":"https:\/\/affise.com\/#\/schema\/person\/df18ec4c7cd397cc0730d187e38a948f","name":"Affise Academy","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/affise.com\/#\/schema\/person\/image\/","url":"https:\/\/affise.com\/wp-content\/uploads\/2021\/03\/qAEA5F2cZWBGR3NRDLMjtqnBMDAuac3zkASs2ecx-96x96.jpg","contentUrl":"https:\/\/affise.com\/wp-content\/uploads\/2021\/03\/qAEA5F2cZWBGR3NRDLMjtqnBMDAuac3zkASs2ecx-96x96.jpg","caption":"Affise Academy"},"description":"Affise is a partner marketing platform for brands, advertisers and agencies to scale via all possible performance marketing channels. Synergy of technology and our long standing experience lets you expand your partnerships, automate every step of the campaign lifecycle and make data-driven decisions.","sameAs":["https:\/\/affise.com"],"url":"https:\/\/www.linkedin.com\/in\/katepriestman\/"}]}},"_links":{"self":[{"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/posts\/18292"}],"collection":[{"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/comments?post=18292"}],"version-history":[{"count":0,"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/posts\/18292\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/media\/18665"}],"wp:attachment":[{"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/media?parent=18292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/categories?post=18292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/affise.com\/wp-json\/wp\/v2\/tags?post=18292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}