{"id":18637,"date":"2022-02-18T17:55:22","date_gmt":"2022-02-18T14:55:22","guid":{"rendered":"https:\/\/affise.com\/?p=18637"},"modified":"2025-08-08T19:07:51","modified_gmt":"2025-08-08T16:07:51","slug":"why-new-android-tracking-limitations-are-not-so-bad","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/why-new-android-tracking-limitations-are-not-so-bad\/","title":{"rendered":"Why New Android Tracking Limitations are Not so Bad"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18637\" class=\"elementor elementor-18637\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02baadf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02baadf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51892fb\" data-id=\"51892fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65b610c elementor-widget elementor-widget-text_gray\" data-id=\"65b610c\" data-element_type=\"widget\" data-widget_type=\"text_gray.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <p class=\"text_gray\">\n            Google announced new measures to protect the privacy of Android users. The tech giant is determined to build the Privacy Sandbox, which is already being compared with SKAdNetwork Apple launched earlier. Let\u2019s dive into details and explore why Android Privacy Sandbox is not as bad as it may seem.        <\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f35fb4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f35fb4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19adf23\" data-id=\"19adf23\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc8117f elementor-widget elementor-widget-text-editor\" data-id=\"dc8117f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">As users\u2019 concern about online privacy grows, Google takes measures to protect their data online. Previously, the tech giant started to build the solution for the web to phase out third-party cookies and covert tracking. Tracking limitations for Android has become the next logical step to enhance data safety and privacy.<\/span><\/p><p><span style=\"font-weight: 400;\">The limitations will include the rejection of cross-app identifiers, including Advertising ID, and the prevention of covert tracking techniques. These measures are likely to affect how mobile advertisers target prospects and track campaign effectiveness. <\/span><\/p><p><span style=\"font-weight: 400;\">Meanwhile, over 90% of apps for Android are free, which is possible thanks to mobile advertising. That\u2019s the reason why Google decided to avoid blunt restrictions of current tracking methods advertisers use. Instead, the company will build the Privacy Sandbox on Android. This new solution keeps users\u2019 privacy protected while allowing advertisers to track the data they need. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c3a822e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c3a822e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-210b30c\" data-id=\"210b30c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0be9ed4 elementor-widget elementor-widget-image\" data-id=\"0be9ed4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1434\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/daniel-romero-Z9fW8Nn7D24-unsplash-scaled.jpg\" class=\"attachment-large size-large wp-image-18650\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f98256 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f98256\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dac1b8d\" data-id=\"dac1b8d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-662594e elementor-widget elementor-widget-heading\" data-id=\"662594e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">What adjustments does Google offer for Android Privacy Sandbox?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36bf5216 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36bf5216\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74bdd865\" data-id=\"74bdd865\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d362b33 elementor-widget elementor-widget-text-editor\" data-id=\"d362b33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">Google\u2019s suggestions include both restrictive measures and a set of features and innovations to make the advertisers\u2019 life easier. The main proposals are the following. <\/span><\/h3><ul class=\"list-number\"><li class=\"list-number__item\"><span class=\"list-number__count\">1<\/span><br \/> <strong><span style=\"font-size: 18pt;\">New targeting options<\/span><\/strong><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4409fb1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4409fb1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d06bfa8\" data-id=\"d06bfa8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1aa10dc elementor-widget elementor-widget-text-editor\" data-id=\"1aa10dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To provide accurate targeting without violating privacy, Sandbox proposes the Topics API. This feature will send signals about the app categories an Android user prefers. Topics will be selected on the particular device and won\u2019t be transferred to any third party.<\/span><\/p><p><span style=\"font-weight: 400;\">Another feature advertisers can adopt is FLEDGE. It implies showing ads based on the audiences defined by app developers. All information is stored locally, which enhances the users\u2019 privacy. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d2fe1f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d2fe1f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f0afce3\" data-id=\"3f0afce3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d8b5bd0 elementor-widget elementor-widget-text-editor\" data-id=\"1d8b5bd0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>\u00a0<\/h3><ul class=\"list-number\"><li class=\"list-number__item\"><span class=\"list-number__count\">2<\/span><br \/> <strong><span style=\"font-size: 18pt;\">Campaign results tracking<\/span><\/strong><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c1a36f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c1a36f6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21c2439\" data-id=\"21c2439\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0326a4 elementor-widget elementor-widget-text-editor\" data-id=\"d0326a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Android Privacy Sandbox will help advertisers measure their campaign performance not with Advertising ID as it used to be but with Attribution API. This tracking method allows to exclude cross-party user identifiers and keeps personal data safe. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36fe7e4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36fe7e4a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-386f0d6c\" data-id=\"386f0d6c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fda68cc elementor-widget elementor-widget-text-editor\" data-id=\"fda68cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>\u00a0<\/h3><ul class=\"list-number\"><li class=\"list-number__item\"><span class=\"list-number__count\">3<\/span><br \/><strong><span style=\"font-size: 18pt;\">Covert tracking limitations<\/span><\/strong><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64f5c52 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64f5c52\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ff26c0\" data-id=\"2ff26c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58805a0 elementor-widget elementor-widget-text-editor\" data-id=\"58805a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To exclude covert tracking methods\u0431 such as fingerprinting, Google enables SDK Runtime. This feature keeps the app\u2019s code isolated and protected from the advertising code, limiting third-party access to personal data.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4653af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4653af\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4820c12\" data-id=\"4820c12\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d432fb0 elementor-widget elementor-widget-heading\" data-id=\"d432fb0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why is the Android Privacy Sandbox better than SKAdNetwork?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2759645 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2759645\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45b71e3\" data-id=\"45b71e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a57bed7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a57bed7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5fb4b6d\" data-id=\"5fb4b6d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7df1274 elementor-widget elementor-widget-text-editor\" data-id=\"7df1274\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">SKAdNetwork and other privacy-protective measures released by Apple created a lot of hustle in 2021. Advertisers and marketing platforms managed to adjust to the changes \u2013 for instance, Affise enabled <\/span><a href=\"https:\/\/affise.com\/blog\/category\/updates\/ios14-affise-enables-probabilistic-attribution\/\"><span style=\"font-weight: 400;\">probabilistic attribution<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-provides-skadnetwork-integration-for-ad-networks\/\"><span style=\"font-weight: 400;\">SKAdNetwork integration<\/span><\/a><span style=\"font-weight: 400;\">. Still, Apple\u2019s App Tracking Transparency (ATT) policy restricted many tracking opportunities.<\/span><\/p><p><span style=\"font-weight: 400;\">Google takes a more flexible and pro-advertising approach with its Android Privacy Sandbox. First of all, the changes won\u2019t be made overnight; the Sandbox development is estimated to take more than two years, which gives advertisers and networks time to prepare. Moreover, Google has declared its willingness to collaborate with advertisers and regulators to build the most suitable solution.<\/span><\/p><p><span style=\"font-weight: 400;\">Unlike iOS, Android users won\u2019t get an option to restrict tracking with one click. According to Apple\u2019s ATT rules, apps had to ask users for permission to track their advertising ID, and the majority didn\u2019t give their consent to it. Android Sandbox implies refusing to use advertising ID and building an ecosystem to track and store users\u2019 data without revealing their identity or transferring it to third parties.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b4f73a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b4f73a8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-005f738\" data-id=\"005f738\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-059b418 elementor-widget elementor-widget-heading\" data-id=\"059b418\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What will attribution in Android Privacy Sandbox look like?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61592dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61592dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-011736c\" data-id=\"011736c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-daa7299 elementor-widget elementor-widget-image\" data-id=\"daa7299\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1434\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/daniel-romero-aiUAxBNe3Xk-unsplash-scaled.jpg\" class=\"attachment-large size-large wp-image-18651\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35e484a elementor-widget elementor-widget-text-editor\" data-id=\"35e484a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To enable accurate tracking and attribution for advertisers and networks, Google plans to integrate the Attribution Reporting API into the Android OS. This service will work as a storage for views, clicks, and conversions \u2013 installs, purchases, signups, and others.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With this data, advertisers will get quite detailed information about their campaign performance. It will be presented in two primary forms: event-level and aggregatable reports.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-435190d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"435190d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63d050a\" data-id=\"63d050a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afe3949 elementor-widget elementor-widget-heading\" data-id=\"afe3949\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Event-level reports<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3039cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3039cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d2fe879\" data-id=\"d2fe879\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-810fb71 elementor-widget elementor-widget-text-editor\" data-id=\"810fb71\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">These reports will let advertisers attribute specific data to particular clicks or impressions. Thanks to it. It\u2019s possible to break down the data into particular campaigns, creatives, GEOs, and click_ids. Such reports can be especially valuable to measure the top-funnel data in detail.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc426f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc426f4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c8aeb3\" data-id=\"7c8aeb3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27f5927 elementor-widget elementor-widget-heading\" data-id=\"27f5927\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Aggregatable reports<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-179485f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"179485f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5cc00eb\" data-id=\"5cc00eb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d9fcee elementor-widget elementor-widget-text-editor\" data-id=\"6d9fcee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">These reports provide advertisers with higher-fidelity trigger data more quickly and allow them to track the bottom-funnel performance more accurately. The information from these reports can\u2019t be attributed to a specific trigger \u2013 installs, signups, etc. \u2013 or user. With aggregatable reports, advertisers can measure the campaign revenue or work with more triggers than event-level reports. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d1c500 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d1c500\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0b43c8\" data-id=\"b0b43c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0f94c7 elementor-widget elementor-widget-heading\" data-id=\"f0f94c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Instead of conclusion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-003d7bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"003d7bf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a06ff65\" data-id=\"a06ff65\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2745d68 elementor-widget elementor-widget-text-editor\" data-id=\"2745d68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Android Privacy Sandbox appears to be a wise way to protect users\u2019 privacy online without hurting mobile advertisers. Google\u2019s system doesn\u2019t simply restrict targeting and tracking opportunities. Still, it offers a robust set of features and services to enable brands and networks to get the data they need to measure their campaigns\u2019 performance.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Switching to the new rules and services Google offers will require adjustments from advertisers and marketing platforms. To help our customers track all their campaigns and partnerships&#8217; effectiveness, Affise will provide new features and changes to the platform soon. Stay in touch for further details. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c6a0705 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6a0705\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3cbcc81\" data-id=\"3cbcc81\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0381358 elementor-widget elementor-widget-request-free-trial\" data-id=\"0381358\" data-element_type=\"widget\" data-widget_type=\"request-free-trial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"article__wrapper\">\n            <div class=\"request-phrase\">\n                <p class=\"request-phrase__text\"><p><span style=\"font-size: 14pt;\">Is your company searching for a complete technology stack <strong>to grow your business<\/strong> with<b> an outcome-based marketing channel?<\/b><\/span><\/p><\/p>\n                <p>\n                    <a href=\"https:\/\/affise.com\/contact-us\/\" >\n                        <button class=\"request-phrase__button\">\n                            Request Free Trial                        <\/button>\n                    <\/a>\n                <\/p>\n            <\/div>\n        <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google announced new measures to protect the privacy of Android users. The tech giant is determined to build the Privacy Sandbox, which is already being compared with SKAdNetwork Apple launched earlier. Let\u2019s dive into details and explore why Android Privacy Sandbox is not as bad as it may seem. As users\u2019 concern about online privacy [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":18643,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[33],"tags":[233,234],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Android Limit Ad Tracking | Privacy Sandbox Explained<\/title>\n<meta name=\"description\" content=\"Google\u2019s Privacy Sandbox limits ad tracking on Android\u2014learn how Topics API, Attribution Reporting, and SDK Runtime protect user data.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/why-new-android-tracking-limitations-are-not-so-bad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why New Android Tracking Limitations are Not so Bad\" \/>\n<meta property=\"og:description\" content=\"Google announced new measures to protect the privacy of Android users. Let\u2019s dive into details and explore why Android Privacy Sandbox is not as bad as it may seem.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/affise.com\/blog\/why-new-android-tracking-limitations-are-not-so-bad\/\" \/>\n<meta property=\"og:site_name\" content=\"Affise\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/getaffise\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-18T14:55:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-08T16:07:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/New-Android-Tracking-Limitations_FB.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1256\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Affise Academy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Why New Android Tracking Limitations are Not so Bad\" \/>\n<meta name=\"twitter:description\" content=\"Google announced new measures to protect the privacy of Android users. 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