{"id":18739,"date":"2022-03-15T16:05:48","date_gmt":"2022-03-15T13:05:48","guid":{"rendered":"https:\/\/affise.com\/?p=18739"},"modified":"2025-08-04T16:29:17","modified_gmt":"2025-08-04T13:29:17","slug":"ecommerce-growth-strategies","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/ecommerce-growth-strategies\/","title":{"rendered":"Top 10 Ecommerce Growth Strategies"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18739\" class=\"elementor elementor-18739\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3419211 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3419211\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f6b444\" data-id=\"7f6b444\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bf95a0 elementor-widget elementor-widget-text-editor\" data-id=\"4bf95a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Growth. It\u2019s something every online store wants. And with the global ecommerce pie continuing to grow, everyone wants their own slice. When you look at estimated revenues for 2022 &#8211; <\/span><a href=\"https:\/\/www.statista.com\/forecasts\/1283912\/global-revenue-of-the-e-commerce-market-country\"><span style=\"font-weight: 400;\">$875 billion<\/span><\/a><span style=\"font-weight: 400;\"> in the US alone, you can understand why.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Of course, everyone and their dog wants to be part of that e-commerce market. There are up to <\/span><a href=\"https:\/\/balancingeverything.com\/how-many-ecommerce-sites-are-there\/\"><span style=\"font-weight: 400;\">24 million ecommerce sites globally<\/span><\/a><span style=\"font-weight: 400;\">, though many of them are small businesses. Even small businesses contribute to an extremely competitive market which means you need to get things right.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Whether you\u2019re an established retailer or just starting out on your ecommerce journey, you\u2019ll want to grow that business. What growth strategies can you employ? We look at a few growth hacking tips that can help you take your ecommerce business to the next level.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">What is ecommerce growth?<\/span><\/h2><p><span style=\"font-weight: 400;\">There\u2019s more to growth in the ecommerce sector than simply size and revenue. You could compare ecommerce growth to chess; you should always be looking more than one move ahead to see how an individual tactic will affect different areas.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Growing your business is about long-term vision and results. That means not only looking at basic metrics such as your conversion rate, but also the bigger picture of customer acquisition, retention, and long-term loyalty. Customer satisfaction is also the foundation of both success and future growth.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you focus on ensuring that your customers are happy with your products, your brand, and the service you provide, then other factors should fall into place.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">10 ecommerce growth strategies<\/span><\/h2><h3><span style=\"font-weight: 400;\">1. Advanced analytics<\/span><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c7c1bf5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c7c1bf5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-399f0ad\" data-id=\"399f0ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23d3eaa elementor-widget elementor-widget-text-editor\" data-id=\"23d3eaa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You\u2019ll already be using data to drive decisions, many of them geared towards growing your business. The more advanced your ability to analyze that data, the better the decisions you make. Advanced analytics help you better understand both customer behavior and the customer journey.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Operating on a platform that offers <\/span><a href=\"https:\/\/affise.com\/analytics\/\"><span style=\"font-weight: 400;\">advanced analytics and business intelligence<\/span><\/a><span style=\"font-weight: 400;\"> (BI) means that you can identify the channels your customers love and that are driving the best <a href=\"https:\/\/wedevs.com\/blog\/155112\/proven-strategies-to-increase-sales\/\">ecommerce sales<\/a> figures for your business. This can be especially useful when you\u2019re working in performance marketing and need to know where to focus.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Good data analytics can help when you don\u2019t have precise buyer personas. For example, if your products appeal to a wide range of demographics then segmentation of your customer base can be difficult. If you have other identifying data, such as analyzing your web traffic to see where people come from and what devices they use, then you can adjust other tactics accordingly.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Additional factors, such as how often customers visit your site and what their average session time is mean that you can add to the user experience through strategies such as personalization and targeted popups. Advanced analytics gives you a better understanding of what people want from their customer experience.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Good analytics can be the lynchpin of other strategic decisions. For startups or relatively new businesses, budget may be limited so knowing the areas where you can spend that budget most wisely can give you a major advantage. Advanced analytics enables you to make evidence-based decisions.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">2. Maximize the power of social influence<\/span><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f8fc9f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f8fc9f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3138ed4\" data-id=\"3138ed4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c69bb55 elementor-widget elementor-widget-image\" data-id=\"c69bb55\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"423\" height=\"401\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/social-influence.png\" class=\"attachment-large size-large wp-image-18758\" alt=\"social influence\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (sproutsocial.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef92ad8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef92ad8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40d0193\" data-id=\"40d0193\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3bcf0b2 elementor-widget elementor-widget-text-editor\" data-id=\"3bcf0b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In October 2021, <\/span><span style=\"font-weight: 400;\">4.88 billion people<\/span><span style=\"font-weight: 400;\"> (62% of the world\u2019s population) were using the internet, with an estimated annual growth rate of 4.8%. With so many people online, there\u2019s never been a better time to harness the power of social media and social influence.\u00a0<\/span><\/p><h4><span style=\"font-weight: 400;\">a. Get more product reviews<\/span><\/h4><p><span style=\"font-weight: 400;\">Do reviews matter? The answer to that would be an unequivocal \u201cyes\u201d. In fact, <\/span><a href=\"https:\/\/business.trustpilot.com\/guides-reports\/build-trusted-brand\/the-critical-role-of-reviews-in-internet-trust#downloadreport\"><span style=\"font-weight: 400;\">almost 90% of customers<\/span><\/a><span style=\"font-weight: 400;\"> will make an effort to find and read reviews before making a decision to buy. Reviews don\u2019t only focus on how good a product is, they\u2019re also a major factor in establishing a trust-based relationship between retailer and consumer.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Don\u2019t be afraid to ask for reviews from your customers. You can do this at the point of sale or in any follow-up emails. Avoid censoring negative reviews; these can actually (through your response) show how you deal with criticism and address issues.\u00a0<\/span><\/p><h4><span style=\"font-weight: 400;\">b. Highest testimonials all over your ecommerce store<\/span><\/h4><p><span style=\"font-weight: 400;\">Collecting all your testimonials in one place is not the best idea. Scattering them across your site, and in relevant locations, means that those customers will see the reviews that are most relevant when choosing a product or service. Testimonial types include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Simple quotes: these can be a basic one-sentence quote on how a product or service benefited them.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stand-out (hero) images: a larger image combined with a quote, usually placed at the top of your website pages.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Star ratings: these can be useful as an at-a-glance guide to how good a product is.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Blogs: if independent bloggers write about your brand and products, these can be great to include or link to on or from your site.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">UGC (user-generated content): if customers post images or videos of them using your products, then these appeal to potential customers.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Case studies: showing how a product has benefited someone can be another positive. These are most often used to show <\/span><a href=\"https:\/\/affise.com\/case-studies\/globale_media\/\"><span style=\"font-weight: 400;\">how a service has benefited an organization.<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">c. Focus on best sellers<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b1d99d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b1d99d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3abad61\" data-id=\"3abad61\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b4fbaf elementor-widget elementor-widget-image\" data-id=\"1b4fbaf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"760\" height=\"561\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/best-sellers.png\" class=\"attachment-large size-large wp-image-18751\" alt=\"best sellers\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (roihunter.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d61d35e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d61d35e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6cdbe10\" data-id=\"6cdbe10\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad390e2 elementor-widget elementor-widget-text-editor\" data-id=\"ad390e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It doesn\u2019t matter how big your business is, you want to focus most of your efforts on best-selling products. Ecommerce stores usually have more capacity to stock long tail products (the 80% of your product range that doesn\u2019t sell that well).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">That\u2019s not to say you should never promote those longtail items, but when you are looking to boost growth, you should focus on products that sell well and give a better ROI. Again, it\u2019s about what your customer base wants and it is them who have made those products best sellers so you want to keep them happy as well as recognize that new customers will most probably like them too.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">3. Email marketing<\/span><\/h3><p><span style=\"font-weight: 400;\">In these days of webinars, podcasts, ebooks, and other ways of communicating with existing and potential customers, email may seem old-fashioned but it remains one of the most effective marketing strategies. Particularly for small businesses, email marketing offers a budget-friendly approach with good ROI, and this is the main reason some <\/span><a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/the-state-of-small-business-marketing\/#one\"><span style=\"font-weight: 400;\">64% of small businesses<\/span><\/a><span style=\"font-weight: 400;\"> utilize it.\u00a0<\/span><\/p><h4><span style=\"font-weight: 400;\">a. Trigger emails<\/span><\/h4><p><span style=\"font-weight: 400;\">You may know these under other names, specifically \u201ctransactional\u201d or \u201cbehavioral emails\u201d. Whatever you call them, the main feature of this type of email is that they are sent to an individual rather than a group and, as the main name suggests, they\u2019re sent when a customer performs a \u201ctrigger\u201d; a specific action on your site that you have predefined.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Those actions can vary according to what you want to achieve. They can include shopping cart abandonment, order confirmation, or even when a customer leaves a product page after significant browsing time. The customer receives the email almost instantly, meaning you can recapture their attention while the desired onsite action is still in their mind.\u00a0<\/span><\/p><h4><span style=\"font-weight: 400;\">b. Marketing emails<\/span><\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da577e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da577e7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae36d9b\" data-id=\"ae36d9b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6d7ace elementor-widget elementor-widget-image\" data-id=\"b6d7ace\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"469\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/marketing-emails.jpg\" class=\"attachment-large size-large wp-image-18754\" alt=\"marketing emails\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (financesonline.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-281aa49 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"281aa49\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d6c97ea\" data-id=\"d6c97ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1da01fc elementor-widget elementor-widget-text-editor\" data-id=\"1da01fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Email marketing offers a fantastic ROI, as high as <\/span><a href=\"https:\/\/www.statista.com\/statistics\/804656\/email-roi-perception\/\"><span style=\"font-weight: 400;\">$45 for every $1<\/span><\/a><span style=\"font-weight: 400;\"> spent within the ecommerce sector. More than <\/span><a href=\"https:\/\/www.statista.com\/topics\/1446\/e-mail-marketing\/#dossierKeyfigures\"><span style=\"font-weight: 400;\">300 billion emails<\/span><\/a><span style=\"font-weight: 400;\"> are sent every single day so the volume is there, but how effective is your email strategy? Email marketing has evolved over time and what you may have found successful a few years ago may not work as well today.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Emails are also a great way to let current customers know when you launch a new product. Consider updating your strategy with the following features:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalization:personalized subject lines can lead to improved open rates, and better open rates can mean a more successful email campaign.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Segmentation: by segmenting your email subscribers list into different categories, you can better target those groups. That can be done by location or by identifying metrics such as groups with higher AOVs (average order values).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize for mobile devices: <\/span><a href=\"https:\/\/backlinko.com\/email-marketing-stats\"><span style=\"font-weight: 400;\">almost half of all marketing emails<\/span><\/a><span style=\"font-weight: 400;\"> are opened on a mobile device, so it is crucial that you ensure any content is optimized for mobiles.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Testing: you likely carry out A\/B tests on online elements of your business so should be doing the same for your emails. Ongoing testing can identify what works and what falls short.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automation: while email marketing can produce good results, it can also be time-consuming for your staff. Look at automating your emails wherever possible, freeing up your team to work on other areas.\u00a0<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">4. SEO and content marketing<\/span><\/h3><p><span style=\"font-weight: 400;\">SEO (search engine optimization) and content are two of the mainstays of finding or engaging with potential and existing customers. SEO is the way most people initially find you; good SEO ensures a high SERP (search engine page) ranking. Your content, from basic product descriptions to long-form blogs and articles, is what actually engages with people.\u00a0<\/span><\/p><h4><span style=\"font-weight: 400;\">a. Blogs\u00a0<\/span><\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d65f251 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d65f251\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51869fd\" data-id=\"51869fd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff23d69 elementor-widget elementor-widget-image\" data-id=\"ff23d69\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/blogs.jpg\" class=\"attachment-large size-large wp-image-18752\" alt=\"blogs\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (orbitmedia.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68930fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68930fd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f044819\" data-id=\"f044819\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0071ef3 elementor-widget elementor-widget-text-editor\" data-id=\"0071ef3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Your landing pages will already be optimized for particular SEO keywords so people looking for a specific product will find them. But you want to draw in more potential customers who may use more ambiguous search terms. This is where your blogs can produce great results. Well-written and informative blogs can provide more detailed answers on your products or services, or on your sector as a whole.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For example, if you\u2019re selling SaaS products; you\u2018ve looked at optimization for each landing page for specific searches but you add blogs that discuss developments in the industry as a whole and how SaaS products offer benefits. You can then include links to particular product pages that expand your reach.\u00a0<\/span><\/p><h4><span style=\"font-weight: 400;\">b. Quizzes<\/span><\/h4><p><span style=\"font-weight: 400;\">If you haven\u2019t used a quiz as a content marketing tactic, it may sound a bit strange. But these are very effective and are nothing like the banal \u201cwhich dictator would you be?\u201d quizzes you see on social media. Used properly, quizzes are a great way of discovering things about your customers and also educating them about your products and your brand.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">They can also help you to personalize content and solutions to individual customers and can drive them to subscribe to an email list or complete a lead form. <\/span><span style=\"font-weight: 400;\">A good quiz<\/span><span style=\"font-weight: 400;\"> can help you make better product recommendations according to the needs and tastes of each customer. They can also be fun to do which is why so many people participate in them.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">5. Partner marketing<\/span><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-834c623 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"834c623\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d4ea4a\" data-id=\"2d4ea4a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2e7f62 elementor-widget elementor-widget-image\" data-id=\"e2e7f62\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1154\" height=\"664\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/affiliate-marketing-spending-1.png\" class=\"attachment-large size-large wp-image-18750\" alt=\"affiliate marketing spending\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (financesonline.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5675c3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5675c3f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc3b416\" data-id=\"cc3b416\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2160cd elementor-widget elementor-widget-text-editor\" data-id=\"f2160cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/affise.com\/ecommerce\/\">Partner marketing<\/a> is a fantastic strategy for growing your business and expanding your reach without stretching your budget. As this strategy is performance-based, you usually do not pay any partners unless they deliver results in the form of online sales. Probably the best examples of partner marketing are Shopify or Amazon which act as middlemen between brands and marketing partners.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Commission rates and remuneration can vary greatly within partner marketing. Some brands will pay a flat rate per sale, while other sectors, such as SaaS, will pay a recurring commission if the customer renews their subscription. It\u2019s worth noting that partner marketing usually utilizes one of the following reward schemes:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Per sale<\/b><span style=\"font-weight: 400;\">: this is the most common form of remuneration and your brand will only pay when your partner\u2019s actions lead to a sale. Actual rates will vary and can range from around 10% for low-value items to as much as 30% for higher-value products.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Per lead<\/b><span style=\"font-weight: 400;\">: this can be a good model for brands who want to close sales themselves but do not want to do all the groundwork needed. A referral can take various forms including signing up to emails or for free trials or making an appointment for a sales call or consultation.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Per click<\/b><span style=\"font-weight: 400;\">: this model is particularly attractive for bloggers as they may have higher volumes of traffic so can link to your brand easily and earn for each click. From a brand\u2019s perspective, there\u2019s of course no guarantee of a sale but the volume of traffic can offset that. Depending on the sector, commission rates can vary from $0.30 to $5 per click.\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Choosing the right digital marketing platform can be a major decision. Affise not only offers a simple and painless migration process but has <\/span><a href=\"https:\/\/affise.com\/case_studies\/zorka-mobi\/\"><span style=\"font-weight: 400;\">proven results<\/span><\/a><span style=\"font-weight: 400;\"> in improving a brand\u2019s performance. It\u2019s also simple to access in-depth analytics so that you can easily monitor and track how different partners perform.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You can also integrate influencers into your overall strategy. Depending on the products you offer, influencers can greatly expand your reach if they have a high number of followers. How influencers will want to be rewarded usually falls into one of two categories: either commission rates similar to other partner marketing or a flat fee for promoting your brand.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Using influencers may take a little more thought than other types of partner marketing. You need to consider their total reach, what channels they operate on, and also their reputation.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">6. Social media ads<\/span><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-200b806 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"200b806\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d1da8b\" data-id=\"9d1da8b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c8e5ad elementor-widget elementor-widget-image\" data-id=\"1c8e5ad\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"847\" height=\"516\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/social-media-ads.png\" class=\"attachment-large size-large wp-image-18759\" alt=\"social media ads\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (wordstream.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22135f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22135f3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-db663ac\" data-id=\"db663ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a9a7b0 elementor-widget elementor-widget-text-editor\" data-id=\"7a9a7b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Social media marketing is now a huge area for businesses. In fact, social media ad spend in 2020 was around <\/span><a href=\"https:\/\/www.statista.com\/topics\/1538\/social-media-marketing\/#dossierKeyfigures\"><span style=\"font-weight: 400;\">USD 132 billion<\/span><\/a><span style=\"font-weight: 400;\"> and that is expected to pass the 200 billion mark by the end of 2024. What that means for ecommerce businesses is that this is an area they cannot afford to neglect in any way.<\/span><\/p><h4><span style=\"font-weight: 400;\">a. Audiences<\/span><\/h4><p><span style=\"font-weight: 400;\">Of course, if you\u2019re going to spend money on social media ads, you want to be sure that they\u2019re reaching your target demographics. A major consideration for many ecommerce retailers will be customer age but there will also be other factors that help decide which platform(s) to focus your efforts on.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A good example of targeting a niche platform would be LinkedIn. While it may not be a platform for fashion or consumer goods, it is a platform where you\u2019ll be most likely to find C-suite executives which makes it ideal for marketing high-end business and tech products.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you have a wide-ranging demographic base, then platforms such as YouTube and Facebook ads may prove ideal, while if you are <\/span><a href=\"https:\/\/www.pewresearch.org\/internet\/2021\/04\/07\/social-media-use-in-2021\/\"><span style=\"font-weight: 400;\">primarily marketing at the under-30s<\/span><\/a><span style=\"font-weight: 400;\">, then platforms such as Instagram, TikTok, and Snapchat will likely be better choices.\u00a0<\/span><\/p><h4><span style=\"font-weight: 400;\">b. Ad types<\/span><\/h4><p><span style=\"font-weight: 400;\">Deciding on the type of ad to use will be very much related to both your target audience and to the platforms on which you want to advertise. Of course, some platforms you choose will dictate the type of ad (for example, YouTube and TikTok will both be video-based) while with others, you will make decisions based on the audience you\u2019re trying to reach as well as your budget.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Some of the most common ad types include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Image ads: good for most platforms but especially platforms such as Facebook, Instagram, and Snapchat which are image-driven. You can include links straight to your site or a specific landing page.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Carousel ads: good for delving deeper into your brand and this format can take consumers on an interactive journey. Particularly good for platforms such as Facebook, Instagram, and Messenger. You can usually include up to ten images or videos.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product ads: good for dynamic targeting or if you want to highlight multiple products. You will often see these appear as pop-ups after you have visited a brand\u2019s site. This type of ad tends to focus more on strong imagery than written content.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interactive ads: using the latest digital technology, this type of ad seeks to capture a customer\u2019s attention by encouraging interaction. This interaction can vary from exploring a 360\u00b0 image to participating in polls or infographics.\u00a0<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">7. Paid search and PPC<\/span><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f2c7464 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f2c7464\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2798be\" data-id=\"a2798be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-605454a elementor-widget elementor-widget-image\" data-id=\"605454a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"464\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/paid-search.png\" class=\"attachment-large size-large wp-image-18755\" alt=\"paid search\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (highervisibility.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e8b2cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e8b2cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39f74f6\" data-id=\"39f74f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a135af6 elementor-widget elementor-widget-text-editor\" data-id=\"a135af6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">At the end of the day, the bottom line is you will have to spend to grow. It\u2019s a question of making wise decisions as to where you should allocate any of that spending.<\/span><\/p><h4><span style=\"font-weight: 400;\">a. High intent search keywords<\/span><\/h4><p><span style=\"font-weight: 400;\">If you want to throw your budget away quickly, then the best tactic is to target every single keyword associated with your business. Of course, this is not a wise decision as you\u2019ll have little or zero budget left for other ecommerce marketing campaigns. Drilling deep down into various keywords can identify those least likely to be used by other organizations but that can help identify you.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For example, let\u2019s say your business is selling sports shoes. That is too generic a keyword and would not be very useful. However, if you sell specific brands or types of sports footwear, you can use them to establish a niche that drives traffic to your site. This could be something like climbing shoes which people may search for more closely.\u00a0<\/span><\/p><h4><span style=\"font-weight: 400;\">b. Shopping Ads<\/span><\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e06860 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e06860\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf8e6b1\" data-id=\"cf8e6b1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78e8426 elementor-widget elementor-widget-image\" data-id=\"78e8426\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"746\" height=\"827\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/shopping-ads.png\" class=\"attachment-large size-large wp-image-18757\" alt=\"shopping ads\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (webappick.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7847c5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7847c5b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5335b5c\" data-id=\"5335b5c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c9e9e4 elementor-widget elementor-widget-text-editor\" data-id=\"0c9e9e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Google shopping ads can be a great choice for shining a spotlight on online retailers and gaining new customers. They\u2019re not only accessible via Google but also via other channels such as <\/span><a href=\"https:\/\/searchengineland.com\/now-get-your-google-shopping-ads-on-gmail-discover-youtube-328812\"><span style=\"font-weight: 400;\">YouTube and Gmail<\/span><\/a><span style=\"font-weight: 400;\">. Shopping ads can be an efficient way to spend your budget as they specifically target customers who may be interested in your products.<\/span><\/p><p class=\"c-mrkdwn__quote\" data-stringify-type=\"quote\"><span style=\"font-weight: 400;\">Shopping ads can contain detailed product info including images, pricing, and, of course, the name of the vendor (you). For example, <a href=\"https:\/\/www.americantrucks.com\/truck-wheels-rims.html\">rims for trucks<\/a> should have specific information such as the brand name, diameter, size, style, material, color, and bolt pattern in the description along with clear visuals.<\/span><\/p><h3><span style=\"font-weight: 400;\">8. A\/B test product pages<\/span><\/h3><p><span style=\"font-weight: 400;\">You already know how important good content is, and that holds true when applied to your product pages. Finding the right formula that works for each page is an essential part of driving increased conversions and seeing your business grow. A\/B testing will not give you instantaneous results but it wil ultimatelyl lead you to that winning formula.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You\u2019ll have a desired result for each landing page. That will usually be a sale\/conversion but can also include leads, singups, and subscriptions. By testing the different elements of each page; images, text, colors, and placement of CTAs, you can find what combination provides the optimum results. Even the smallest change can lead to significant improvements in functionalities and perception.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">9. Retargeting<\/span><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34f7bc8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34f7bc8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b23d61\" data-id=\"5b23d61\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33a8971 elementor-widget elementor-widget-image\" data-id=\"33a8971\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"555\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/retargeting.png\" class=\"attachment-large size-large wp-image-18756\" alt=\"retargeting\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (99firms.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-179750f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"179750f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79db546\" data-id=\"79db546\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cf2c8e elementor-widget elementor-widget-text-editor\" data-id=\"1cf2c8e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you currently give up on visitors who take no actions, then you\u2019re missing out on an area that can provide potential growth. There can be multiple reasons why someone takes no action, including lack of time, confusion about pricing or shipping costs, or a simple lack of interest in a particular product. Retargeting gives you a second chance to convert a customer.<\/span><\/p><h4><span style=\"font-weight: 400;\">a. Product Ads<\/span><\/h4><p><span style=\"font-weight: 400;\">Retargeting ads are very common, though many people can find them irritating. That aside, they do work. If someone visits a site and looks at a product then leaves without converting, there\u2019s a high chance they\u2019ll see ads for that product (or a closely linked one) in the coming days. This type of retargeting recognizes that browsers are not always buyers and may make a later decision to buy.\u00a0<\/span><\/p><h4><span style=\"font-weight: 400;\">b. Cart abandoners<\/span><\/h4><p><span style=\"font-weight: 400;\">Different sources give different figures as to cart abandonment rates but it would be safe to say that the average is <\/span><a href=\"https:\/\/www.drip.com\/blog\/cart-abandonment-statistics\"><span style=\"font-weight: 400;\">just under 70%<\/span><\/a><span style=\"font-weight: 400;\">. The reasons for abandonment can vary greatly and can include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shipping costs<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cheaper price elsewhere<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product out of stock<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Delivery time too long<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Changed mind<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Complicated checkout\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Preferred payment not offered\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Usually, you\u2018ll already have collected the person\u2019s email at the start of the checkout process. That makes them good targets for retargeting and some <\/span><a href=\"https:\/\/www.envisagedigital.co.uk\/shopping-cart-abandonment-statistics\/\"><span style=\"font-weight: 400;\">64%<\/span><\/a><span style=\"font-weight: 400;\"> of retargeting emails after an abandoned cart leads to a conversion. Identifying and solving any issues people have had means you can convert them through retargeting.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">10. Chatbots<\/span><\/h3><p><span style=\"font-weight: 400;\">There\u2019s good reason that chatbots are one of the top tech solutions being used by ecommerce companies. They can help guide a customer through your ecommerce website and to the products they\u2019re looking for through suggestions and recommendations. Think of a chatbot as the helpful shop assistant in a physical store who will show customers where a product or service is located.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">One huge advantage with chatbots is that they\u2019re a low-cost option that can give a massive ROI. Not only can they recommend products, but they can also assist customers with order placement, payment processing, and shipping advice. From a vendor\u2019s perspective, they\u2019e extremely useful at collecting data and helping you to acquire new customers.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">How can Affise help you push your ecommerce growth?<\/span><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc44704 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc44704\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44766b0\" data-id=\"44766b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70f875f elementor-widget elementor-widget-text-editor\" data-id=\"70f875f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you want your business to grow, then you\u2019ll probably have to include several factors in any ecommerce strategy. One major factor is looking to partner with established and proven ecommerce platforms such as <\/span><a href=\"https:\/\/affise.com\/\"><span style=\"font-weight: 400;\">Affise<\/span><\/a><span style=\"font-weight: 400;\"> who have the experience and expertise to help you grow successfully.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">There are various factors that mean Affise is an ideal choice as part of any business growth strategy. One of the major advantages is the <\/span><a href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-reach-where-brands-and-agencies-partner-up\/\"><span style=\"font-weight: 400;\">partnerships they can create between brands and agencies<\/span><\/a><span style=\"font-weight: 400;\">. Affise reach helps ecommerce brands find their ideal partners; something that helps both parties but which can also lead to significant growth of your brand.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Affise helps you identify the most suitable partners to extend your reach and to build a successful network of influencers, agencies, and potential performance marketing partners. This network, and the partnerships you can form, can be a <\/span><a href=\"https:\/\/affise.com\/blog\/benefits-of-ecommerce-partnerships\/\"><span style=\"font-weight: 400;\">major stepping stone to ecommerce growth<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><h2><span style=\"font-weight: 400;\">Conclusion\u00a0\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">Selecting the right growth strategies can be a difficult but important decision. However, you should always focus on what makes your customers happy &#8211; in the now &#8211; and what will make them happy in the future. Knowing your customer base, and their wants and needs, will always be a strong foundation for growing your ecommerce business.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Other important factors include the platforms and channels you use and the data that helps drive any business decisions. When it comes to data, you also need the <\/span><a href=\"https:\/\/affise.com\/cpapi\/\"><span style=\"font-weight: 400;\">ability to collect and transfer data<\/span><\/a><span style=\"font-weight: 400;\"> from all the touchpoints your business utilizes. By approaching growth strategies cautiously but confidently, watching your business grow can become reality.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Growth. It\u2019s something every online store wants. And with the global ecommerce pie continuing to grow, everyone wants their own slice. When you look at estimated revenues for 2022 &#8211; $875 billion in the US alone, you can understand why. Of course, everyone and their dog wants to be part of that e-commerce market. There [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":19479,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[51],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top Ecommerce Growth Strategies for 2025 Success<\/title>\n<meta name=\"description\" content=\"Ecommerce growth strategies are essential for ecommerce success. We share with you the top trends to watch out to guarantee a 100% growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/ecommerce-growth-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Ecommerce Growth Strategies for 2025 Success\" \/>\n<meta property=\"og:description\" content=\"Ecommerce growth strategies are essential for ecommerce success. We share with you the top trends to watch out to guarantee a 100% growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/affise.com\/blog\/ecommerce-growth-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"Affise\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/getaffise\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-15T13:05:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-04T13:29:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/Top-10-Ecommerce-Growth-Strategies.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2280\" \/>\n\t<meta property=\"og:image:height\" content=\"930\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Affise Academy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GetAffise\" \/>\n<meta name=\"twitter:site\" content=\"@GetAffise\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Affise Academy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"18 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/affise.com\/blog\/ecommerce-growth-strategies\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/affise.com\/blog\/ecommerce-growth-strategies\/\"},\"author\":{\"name\":\"Affise Academy\",\"@id\":\"https:\/\/affise.com\/#\/schema\/person\/df18ec4c7cd397cc0730d187e38a948f\"},\"headline\":\"Top 10 Ecommerce Growth Strategies\",\"datePublished\":\"2022-03-15T13:05:48+00:00\",\"dateModified\":\"2025-08-04T13:29:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/affise.com\/blog\/ecommerce-growth-strategies\/\"},\"wordCount\":3608,\"publisher\":{\"@id\":\"https:\/\/affise.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/affise.com\/blog\/ecommerce-growth-strategies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/Top-10-Ecommerce-Growth-Strategies.png\",\"articleSection\":[\"Tips &amp; Guides\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/affise.com\/blog\/ecommerce-growth-strategies\/\",\"url\":\"https:\/\/affise.com\/blog\/ecommerce-growth-strategies\/\",\"name\":\"Top Ecommerce Growth Strategies for 2025 Success\",\"isPartOf\":{\"@id\":\"https:\/\/affise.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/affise.com\/blog\/ecommerce-growth-strategies\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/affise.com\/blog\/ecommerce-growth-strategies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/affise.com\/wp-content\/uploads\/2022\/02\/Top-10-Ecommerce-Growth-Strategies.png\",\"datePublished\":\"2022-03-15T13:05:48+00:00\",\"dateModified\":\"2025-08-04T13:29:17+00:00\",\"description\":\"Ecommerce growth strategies are essential for ecommerce success. 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