{"id":19333,"date":"2022-03-15T16:05:42","date_gmt":"2022-03-15T13:05:42","guid":{"rendered":"https:\/\/affise.com\/?p=19333"},"modified":"2025-09-18T12:22:43","modified_gmt":"2025-09-18T09:22:43","slug":"growth-marketing-trend-that-drive-sales","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/growth-marketing-trend-that-drive-sales\/","title":{"rendered":"11 Best Growth Marketing Trends That Drive Sales"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19333\" class=\"elementor elementor-19333\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-932d36a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"932d36a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-743d1c0\" data-id=\"743d1c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb6e243 elementor-widget elementor-widget-text-editor\" data-id=\"fb6e243\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Today\u2019s marketers have more tools than ever at their disposal. When deciding upon the best digital marketing strategy, it can be helpful to look through the lens of growth marketing.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">By taking a data-driven approach to today\u2019s trends, growth marketing helps us make more informed decisions about our broader marketing strategy, accounting for the customer journey and user experience, as well as metrics like click-throughs, number of subscribers and landing page conversions.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This article examines the concept of growth marketing in great detail, as well as some of the most lucrative trends for today\u2019s marketing campaigns and marketing teams.<\/span><\/p><h2><span style=\"font-weight: 400;\">What is Growth Marketing?<\/span><\/h2><p><span style=\"font-weight: 400;\">Growth marketing is a broad term that overlaps with many different technologies. At its heart, though, growth marketing revolves around regular testing and experimentation.<\/span><\/p><p><span style=\"font-weight: 400;\">Businesses engaged in growth marketing use tests to determine how best to encourage conversions from their customers. If something works, they keep doing it and build upon their initial idea. If something doesn\u2019t work, they can run more tests to better understand their failure. This kind of careful analysis can help you to <\/span><a href=\"https:\/\/affise.com\/blog\/how-statistics-analysis-grow-affiliate-business\/\"><span style=\"font-weight: 400;\">grow your business more effectively<\/span><\/a><span style=\"font-weight: 400;\"> and achieve results that last years.<\/span><\/p><p><span style=\"font-weight: 400;\">Growth marketing also takes a close look at the customers and target audience of a business\u2014what they do, why they do it, and what makes them unique. This in turn allows marketers to deliver marketing messages that are more personalized. The flexible nature of growth marketing allows them to do this in several different ways at once, via many touchpoints.<\/span><\/p><h2><span style=\"font-weight: 400;\">Growth Marketing vs. Traditional Marketing<\/span><\/h2><p><span style=\"font-weight: 400;\">The most obvious difference between growth marketing and traditional marketing strategies is scope. A traditional marketing strategy sticks to a handful of tried-and-true approaches, like email newsletters and <\/span><a href=\"https:\/\/affise.com\/blog\/new-data-source-in-affise-bi-google-ads\/\"><span style=\"font-weight: 400;\">Google Ads<\/span><\/a><span style=\"font-weight: 400;\"> campaigns. Strategies like these aren\u2019t bad, per se, but they fail to acknowledge the changing behavior of customers. This can lead to diminishing returns from your efforts, making the approach less cost-effective.<\/span><\/p><p><span style=\"font-weight: 400;\">Growth marketing, in contrast, is more daring and experimental. By exploring multiple ways of boosting sales, businesses and sales teams don\u2019t have to worry about any one failure or underperformance. There\u2019s always something else that growth marketers can try out.<\/span><\/p><table><tbody><tr><td><p><b>Traditional Marketing<\/b><\/p><\/td><td><p><b>Growth Marketing<\/b><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Old, Established Ideas<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">New, Experimental Ideas<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Handful of Strategies<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Many Different Strategies<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Diminishing Returns (usually)<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Increasing Returns (hopefully)<\/span><\/p><\/td><\/tr><\/tbody><\/table><h2><span style=\"font-weight: 400;\">What are the Goals of Growth Marketing?<\/span><\/h2><p><span style=\"font-weight: 400;\">Growth marketing has some goals in common with conventional marketing. Businesses engaged in it want to increase their profits and get new customers, without losing the customers they already have.<\/span><\/p><p><span style=\"font-weight: 400;\">Indeed, <\/span><b>customer retention<\/b><span style=\"font-weight: 400;\"> is often one of growth marketing\u2019s key aims. This is because it\u2019s easier to sell to an existing customer than a new one. The former requires much less convincing of your virtues than the latter.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0034d94 elementor-widget elementor-widget-image\" data-id=\"0034d94\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"311\" height=\"237\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/growth-marketing.png\" class=\"attachment-large size-large wp-image-19338\" alt=\"growth marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (act.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d8375c elementor-widget elementor-widget-text-editor\" data-id=\"2d8375c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Once a business has high-quality customer retention strategies, they can start to <\/span><b>acquire new customers<\/b><span style=\"font-weight: 400;\">. This is partially because of the work they\u2019ve done to keep the customers they have.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Happy customers are likely to tell their friends about positive business experiences, which makes a business\u2019 own marketing efforts more successful. This, in turn, makes growth marketing tactics bear more fruit than they would otherwise.<\/span><\/p><p><span style=\"font-weight: 400;\">If this still sounds like traditional marketing to you, you would be accurate. The main point of differentiation is the speed at which all this takes place. By considering multiple marketing strategies at once and monitoring success in real-time, businesses engaged in growth marketing can expand their businesses and increase their sales numbers more quickly than usual. When used in conjunction with tools like <\/span><a href=\"https:\/\/affise.com\/cpapi\/\"><span style=\"font-weight: 400;\">CPAPI<\/span><\/a><span style=\"font-weight: 400;\">, businesses can grow even faster.<\/span><\/p><h2><span style=\"font-weight: 400;\">11 Growth Marketing Trends<\/span><\/h2><p><span style=\"font-weight: 400;\">While we\u2019ve established growth marketing is a broad idea, it manifests in a number of specific trends. This guide explores some of the most lucrative in greater detail.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">1. Influencer Marketing<\/span><\/h3><p><span style=\"font-weight: 400;\">Influencers have been around for some time now. While it\u2019s easy to be skeptical about their value, in practice, influencers are an excellent business partner for growth marketers. As of 2021, the global market value of influencer marketing stands at <\/span><span style=\"font-weight: 400;\">$13.8 billion<\/span><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Influencer marketing is an idea that\u2019s both familiar and innovative. It effectively combines word-of-mouth and social media marketing; customers seek recommendations from a source they intuitively trust.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">While these recommendations are usually received in person, influencers foster a sense of intimacy and reliability to make their recommendations more credible. This is especially important when platform features and product features are so easy to replicate; influencers offer welcome differentiation for customers.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e25c165 elementor-widget elementor-widget-image\" data-id=\"e25c165\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"923\" height=\"440\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/influencer-marketing.png\" class=\"attachment-large size-large wp-image-19339\" alt=\"influencer marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (prdaily.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76890b6 elementor-widget elementor-widget-text-editor\" data-id=\"76890b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Like all marketing strategies, influencer marketing is something that continues to evolve. A key consideration for influencers is the platforms they work on. Historically, Instagram has been very popular for influencers. This is because of the platform\u2019s user reach and capacity for sponsored posts.<\/span><\/p><p><span style=\"font-weight: 400;\">However, following the recent <\/span><a href=\"https:\/\/www.forbes.com\/sites\/kenrapoza\/2021\/10\/11\/instagram-blackout-global-wake-up-call-to-social-media-influencers-small-businesses\/?sh=5cc3bf711ba5\"><span style=\"font-weight: 400;\">blackout of Facebook\u2019s services<\/span><\/a><span style=\"font-weight: 400;\">, it\u2019s possible we may see influencers branching out into a wider range of social media platforms. It\u2019s prudent for any online content creator to avoid putting all their eggs in one basket, and influencers are no different in this respect.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">TikTok may be a possible choice for influencers wanting to diversify. It\u2019s highly popular with younger internet users (think Millennials and Gen Z), and brands such as Chipotle have used <\/span><a href=\"https:\/\/www.marketingdive.com\/news\/chipotle-smashes-tiktok-records-with-guacdance-challenge\/560102\/\"><span style=\"font-weight: 400;\">viral videos<\/span><\/a><span style=\"font-weight: 400;\"> on the platform to boost profits. In light of this, we may see more influencers producing content for both Instagram and Tiktok (if not other social media platforms) going forward.<\/span><\/p><p><span style=\"font-weight: 400;\">More serious platforms\u2014such as LinkedIn\u2014play host to influencers too. However, these influencers operate in a slightly different fashion to the ones on other platforms. LinkedIn, for instance, counts the likes of Bill Gates and Richard Branson amongst its top influencers. These kinds of figures are certainly influential, but it may be more difficult to work directly with such figures for your own ends.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In light of this, it\u2019s worth working with an influencer that has a comparatively smaller reach. It may even be beneficial to do so; in some cases, working with a lower-profile influencer can give greater reach to your marketing message.<\/span><\/p><p><span style=\"font-weight: 400;\">Micro and nano-influencers are influencers whose follower numbers top out at 50,000. (The latter has less than 10,000.) They also tend to have very specific areas of interest, and more personal contact with their audience.<\/span><\/p><p><span style=\"font-weight: 400;\">This mix of factors results in extremely high rates of engagement with the content these influencers produce. <\/span><a href=\"https:\/\/www.ana.net\/blogs\/show\/id\/mm-blog-2020-02-micro-influencers-better-content\"><span style=\"font-weight: 400;\">92%<\/span><\/a><span style=\"font-weight: 400;\"> of customers trust a micro-influencer over a traditional advert or celebrity endorsement.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This means that if you\u2019re operating in the same niche as a micro or nano-influencer, it\u2019s likely that working with them can significantly boost interest in what you\u2019re selling. This in turn can inspire more sales of your products.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">However, make sure you fit properly into an influencer\u2019s niche beforehand. It\u2019s unlikely you\u2019ll be able to work together otherwise.<\/span><\/p><p><span style=\"font-weight: 400;\">Partnering with an influencer (in a similar way to <\/span><a href=\"https:\/\/affise.com\/affise-reach\/\"><span style=\"font-weight: 400;\">Affise Reach<\/span><\/a><span style=\"font-weight: 400;\"> connecting brands and publishers) presents several questions about content format and ownership. However, they can offer vital legitimacy for your marketing messages.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">2. Video Marketing<\/span><\/h3><p><span style=\"font-weight: 400;\">Video marketing is an excellent way of driving interest and investment in what you have to offer. It\u2019s popular across industries, with <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-video-marketing-new-data\"><span style=\"font-weight: 400;\">93%<\/span><\/a><span style=\"font-weight: 400;\"> of marketers citing it as a key part of their marketing strategy. The percentage of businesses using video as a marketing tool has seen steady growth from 2016 to 2019, followed by a very slight dip in 2020.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7e2796 elementor-widget elementor-widget-image\" data-id=\"a7e2796\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1196\" height=\"628\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/video-marketing.png\" class=\"attachment-large size-large wp-image-19343\" alt=\"video marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (blog.hubspot.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-553b957 elementor-widget elementor-widget-text-editor\" data-id=\"553b957\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The benefits of video marketing are obvious. It\u2019s an easily digestible form of communication; people watching a video can process key selling points with very little difficulty. It\u2019s also highly versatile. Videos of different lengths and subject matter are possible, depending on your broader goals.<\/span><\/p><p><span style=\"font-weight: 400;\">The rise of mobile devices has also given videos a new lease of life, and made the case for growth marketing more broadly. Marketing techniques such as emails and long-form sales pages don\u2019t play nicely with small mobile screens. Since mobile devices are here to stay, marketing needs to adapt\u2014and video marketing is a solid strategy as a result.<\/span><\/p><p><span style=\"font-weight: 400;\">Of course, video isn\u2019t the be all and end all of digital marketing. It\u2019s possible to take a video and rework it for a very different format.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For instance, a business could rework audio from their video into a podcast episode. With <\/span><a href=\"https:\/\/www.oberlo.co.uk\/blog\/podcast-statistics\"><span style=\"font-weight: 400;\">over two million<\/span><\/a><span style=\"font-weight: 400;\"> active podcasts, there is clearly an audience for such content among today\u2019s customers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If your audience prefers to read content instead of watching it, creating a video doesn\u2019t cut this audience out of your marketing plan. You can transcribe a video and place the text in a variety of locations, including dedicated blog posts or even under the video it came from.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With exciting formats like 360\u00b0 videos\u2014as well as potential SEO applications\u2014video marketing is both flexible and lucrative as a marketing path.\u00a0\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">3. Voice Search<\/span><\/h3><p><span style=\"font-weight: 400;\">Just as video makes it easier to consume content, voice search makes it easier to find it. The rise of global smart speaker sales (<\/span><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210303005852\/en\/Strategy-Analytics-Global-Smart-Speaker-Sales-Cross-150-Million-Units-for-2020-Following-Robust-Q4-Demand\"><span style=\"font-weight: 400;\">more than 150 million units<\/span><\/a><span style=\"font-weight: 400;\"> in 2020) shows that people are eager to search for things online in more intuitive ways.<\/span><\/p><p><span style=\"font-weight: 400;\">Voice search isn\u2019t the newest trend, but it\u2019s gaining momentum thanks to the advances in the technology underpinning it. Since the early days of Siri and similar digital assistants, voice search has become much more intuitive and much more popular. This is likely to explain the increasing number of smart speaker purchases over time.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-770a82a elementor-widget elementor-widget-image\" data-id=\"770a82a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1748\" height=\"1107\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/voice-search.png\" class=\"attachment-large size-large wp-image-19345\" alt=\"voice search\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (oberlo.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0dbe1f elementor-widget elementor-widget-text-editor\" data-id=\"a0dbe1f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The rise of voice search means businesses have to change the way they attract customers. This is because voice search doesn\u2019t exist in a vacuum. It inevitably overlaps with other facets of a broader marketing strategy.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For example, a business might want to add more long-tail keywords to their written content. This reflects the way people use voice search today; rather than using a single keyword, they will phrase queries as a question.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">By anticipating a question and providing a detailed answer to it, businesses can push their pages into the featured snippets in search results. This in turn increases the chance of digital assistants reading them out.<\/span><\/p><p><span style=\"font-weight: 400;\">We also need to reconsider keyword research. The words that people say aren\u2019t necessarily the same as the ones they type. Factoring this into our keyword research will increase the visibility of our content.<\/span><\/p><p><span style=\"font-weight: 400;\">Of course, voice search can also help to make sales directly. Domino\u2019s Pizza, for instance, allows customers to order food through an Amazon smart speaker. In a similar vein, customers with the Paypal smartphone app can send money via Siri.<\/span><\/p><p><span style=\"font-weight: 400;\">With other uses for voice search on the horizon (including ads in voice queries) understanding voice search is a solid strategy for any growth marketer.<\/span><\/p><h3><span style=\"font-weight: 400;\">4. Visual Search<\/span><\/h3><p><span style=\"font-weight: 400;\">Continuing on the topic of friction-free searching, visual search is another emerging trend at the moment. It\u2019s exactly what it sounds like: Customers searching for things with pictures instead of words.<\/span><\/p><p><span style=\"font-weight: 400;\">This idea currently manifests in a few different ways. One is uploading an image into a search engine. The search engine then shows search listings and visually similar images to help you find what you\u2019re after. Some search engines even let you search for a specific object within a larger image.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-731c35f elementor-widget elementor-widget-image\" data-id=\"731c35f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"308\" height=\"360\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/visual-search.png\" class=\"attachment-large size-large wp-image-19344\" alt=\"visual search\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (theedigital.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-413e4bd elementor-widget elementor-widget-text-editor\" data-id=\"413e4bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Furthermore, there are multiple smartphone apps that allow for visual search. For example, Pinterest allows customers to take pictures of items to get further inspiration. It also incorporates shoppable Pins (i.e., results with a direct purchase link) into search results. The app can now recognize over <\/span><a href=\"https:\/\/venturebeat.com\/2019\/09\/17\/pinterests-lens-can-now-recognize-2-5-billion-home-and-fashion-objects\/\"><span style=\"font-weight: 400;\">2.5 billion<\/span><\/a><span style=\"font-weight: 400;\"> items.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Unsurprisingly, Google offers similar features through its Google Photos app. By activating its Google Lens feature, users can get information in a variety of contexts. They can scan a product to find similar ones online, for instance, or scan a book for a summary and reviews. They can even take pictures of a building for opening hours, historical information, and so on.<\/span><\/p><p><span style=\"font-weight: 400;\">How can digital marketers capitalize on this trend? One option may be to have businesses develop their own visual search functionality, or incorporate existing tech into their own products. IKEA\u2019s Place app is an example of this in action. It allows customers to view something through a smartphone camera, and have the app suggest a similar IKEA product. The app also offers other features like augmented reality and AI suggestions.<\/span><\/p><h3><span style=\"font-weight: 400;\">5. Chatbots<\/span><\/h3><p><span style=\"font-weight: 400;\">Unlike visual search, chatbots offer a clearer, broader path to adoption. They can be easily integrated into a range of websites, and they\u2019re very popular with customers at the moment. Global chatbot market revenue is projected to increase dramatically over the next few years, rising to over $450 million by 2027.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d5ef50 elementor-widget elementor-widget-image\" data-id=\"1d5ef50\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"718\" height=\"447\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/chatbots.png\" class=\"attachment-large size-large wp-image-19337\" alt=\"chatbots\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (statista.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dffe334 elementor-widget elementor-widget-text-editor\" data-id=\"dffe334\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"font-weight: 400;\">Chatbots come with a number of different advantages for businesses. They\u2019re available 24\/7, so customers don\u2019t have to wait for conventional business hours. They also provide responses to customer queries at a faster rate than a human customer service rep.<\/span>\n\n<span style=\"font-weight: 400;\">However, the biggest benefit might be the ways chatbots streamline messaging. A chatbot can answer simple questions without customers feeling embarrassed or self-conscious. They can also\u2014potentially\u2014access customer purchase history more quickly and easily than a human counterpart.<\/span>\n\n<span style=\"font-weight: 400;\">This doesn\u2019t mean that all the benefits are on the customer side, however. Chatbots allow businesses to automate repetitive customer service features. This frees up customer service teams to tackle more complex customer queries, whether they\u2019re using a <\/span><a href=\"https:\/\/www.dialpad.com\/cloud-contact-center\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">cloud-based contact center<\/span><\/a><span style=\"font-weight: 400;\">, a traditional on-premises one, or in a small business\u2019s back office.<\/span>\n\n<span style=\"font-weight: 400;\">Growth marketers can easily capitalize on chatbots\u2019 popularity. There are many ways to add one to your website, including integrating one into your existing chat software and using an out-of-the-box chatbot.\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">While they are typically used to address customer queries, chatbots can also help you make sales more directly. For instance, a chatbot can help guide a customer towards a specific product that you sell. They can also funnel customers towards a broader product category, albeit one that displays the most relevant products to a specific customer.\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">With strong popularity and multiple uses, chatbots are an excellent choice for many of today\u2019s businesses.<\/span>\n<h3><span style=\"font-weight: 400;\">6. Social Commerce<\/span><\/h3>\n<span style=\"font-weight: 400;\">This phrase refers to buying a product from within a social media app, say on Twitter or via Facebook Messenger. It\u2019s a highly effective new approach to ecommerce. Just as <\/span><span style=\"font-weight: 400;\">ecommerce merchandising best practices<\/span><span style=\"font-weight: 400;\"> include guidance on appearance and information, removing barriers to a sale (like switching apps) makes it more likely that people will follow through on their purchase.\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">We\u2019ve touched upon social commerce already with Pinterest\u2019s \u201cshoppable Pins\u201d feature. Another example of social commerce in action is Instagram Checkout. Introduced in 2019, this allows Instagram users to buy something within the Instagram app. Shopping in this way allows customers to select size and color options. The app also saves payment information, and keeps customers updated on shipment and delivery details.\u00a0<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae2897b elementor-widget elementor-widget-image\" data-id=\"ae2897b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"558\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/social-commerce.png\" class=\"attachment-large size-large wp-image-19342\" alt=\"social commerce\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (instagram.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66142d8 elementor-widget elementor-widget-text-editor\" data-id=\"66142d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With other platforms like Snapchat and TikTok introducing similar features, social commerce could be seen as a natural confluence of social media and online shopping. As such, it\u2019s likely we\u2019ll see more platforms introducing it in the next few years.<\/span><\/p><p><span style=\"font-weight: 400;\">In some parts of the world, for example, South East Asia, social commerce has seen great success. <\/span><a href=\"https:\/\/www.thedrum.com\/news\/2021\/10\/12\/social-commerce-closes-e-commerce-preferred-channel-sea-consumers\"><span style=\"font-weight: 400;\">42%<\/span><\/a><span style=\"font-weight: 400;\"> of shoppers in this area use social media to make purchases one to two times per month. 35% use it more than three times a year.<\/span><\/p><p><span style=\"font-weight: 400;\">That said, it\u2019s not enough to simply offer social commerce as a feature. Consumers across the SEA region report various problems with social commerce as they receive it. These include high shipping charges, a lack of return\/exchange policies, and poor customer service. Having an awareness of social commerce (and employing it properly) is essential for growth marketers.<\/span><\/p><h3><span style=\"font-weight: 400;\">7. Website Security<\/span><\/h3><p><span style=\"font-weight: 400;\">This is something that should underpin all growth marketing efforts. A website (or app) can be flawlessly designed, with products and offers to whet every appetite. But if people don\u2019t trust your security, you simply won\u2019t get the sales you\u2019re looking for.<\/span><\/p><p><span style=\"font-weight: 400;\">Customers are right to be concerned about data breaches, even if the number of people affected by them has dropped over the last few years. Almost <\/span><a href=\"https:\/\/fortune.com\/2021\/10\/06\/data-breach-2021-2020-total-hacks\/\"><span style=\"font-weight: 400;\">281.5 million<\/span><\/a><span style=\"font-weight: 400;\"> people were affected by data breaches in the first half of 2021.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">2021 alone played host to several high-profile data breaches, in fact. For instance, in August 2021 we saw <\/span><a href=\"https:\/\/www.bbc.co.uk\/news\/business-58263521\"><span style=\"font-weight: 400;\">40 million T-Mobile customers hit by a data breach<\/span><\/a><span style=\"font-weight: 400;\">. There have been similar stories about companies like Twitch, which leaked earnings of some of the platform\u2019s top streamers.<\/span><\/p><p><span style=\"font-weight: 400;\">Of course, data breaches don\u2019t just affect large companies. They affect smaller ones, too, and the threat of this can deter your potential customers. Businesses must be prepared to take website security into their own hands.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9274a59 elementor-widget elementor-widget-image\" data-id=\"9274a59\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"269\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/website-security.png\" class=\"attachment-large size-large wp-image-19346\" alt=\"website security\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (judge.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-282ab74 elementor-widget elementor-widget-text-editor\" data-id=\"282ab74\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A simple way to inspire customer trust is to enable the HTTPS protocol for your website. Not only does this make your website safer, but it also makes your site more likely to rank well. Google has long decided that HTTPS is a ranking signal, with sites that ignore it flagged as unsafe for visitors.<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s also a good idea to have some kind of banner on your site that shows your commitment to security. This is more noticeable than enabling HTTPS protocols, and is a great way to encourage trust amongst site visitors. While strong website security doesn\u2019t drive sales directly, it\u2019s a bedrock upon which other marketing tactics should be developed.<\/span><\/p><h3><span style=\"font-weight: 400;\">8. Programmatic Advertising<\/span><\/h3><p><span style=\"font-weight: 400;\">This refers to the practice of automating a number of ad-related tasks. The most obvious application is buying ads, but it also covers where they appear (on websites, apps, and so on). It\u2019s been around for a little longer than you might expect, although it\u2019s something you may have overlooked before now.<\/span><\/p><p><span style=\"font-weight: 400;\">Programmatic advertising has a number of benefits. By automating the ad buying process, you make it faster and more efficient than conventional methods. The practical upshot of this is higher conversion numbers, as well as lower costs for the business overseeing it.<\/span><\/p><p><span style=\"font-weight: 400;\">Programmatic advertising also allows for more accurate ad targeting. This is because it uses many more targeting signals than manual advertising campaigns (which typically employ a handful of targets). This allows your advertising to make a much greater impact, particularly if you can factor customer data into the process.<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s important to understand that this advertising strategy comes with a few different considerations. There can be significant costs involved upfront, as some programmatic vendors require minimum spends and contract lengths. It also benefits from outside data (such as CRM data and persona insights) to work effectively.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you sell a lot of different products (or you feel the need to target specific people) programmatic advertising can be a big help. It allows you to hone in on a specific customer for a product, and show ads that appeal to them on a deep level.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As with some of the other trends we\u2019ve discussed, programmatic advertising continues to grow in popularity. Global spend on it rose to $155 billion in 2021, compared to $68.2 billion in 2017.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb85923 elementor-widget elementor-widget-image\" data-id=\"fb85923\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"719\" height=\"452\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/progmmatic-advertising.png\" class=\"attachment-large size-large wp-image-19340\" alt=\"programmatic advertising\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (statista.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-113f885 elementor-widget elementor-widget-text-editor\" data-id=\"113f885\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">9. Personalization<\/span><\/h3><p><span style=\"font-weight: 400;\">A good way to alienate customers is with something that feels generic and impersonal. It makes them feel like they\u2019re little more than a number on a spreadsheet, and that you\u2019re not as interested in their business as you say.<\/span><\/p><p><span style=\"font-weight: 400;\">Today\u2019s customers have high expectations of the marketing materials they\u2019re exposed to. <\/span><a href=\"https:\/\/www.epsilon.com\/us\/about-us\/pressroom\/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences\"><span style=\"font-weight: 400;\">80%<\/span><\/a><span style=\"font-weight: 400;\"> of customers are more likely to do business with a company\u00a0 offering personalized experiences. This personalization can take a number of different shapes.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A familiar example is streaming services such as Netflix. These services recommend different movies and TV shows to users based on their viewing history. Other businesses like Easyjet take a similar approach; by drawing on their customers\u2019 travel history, they can send unique emails with further travel recommendations.<\/span><\/p><p><span style=\"font-weight: 400;\">Personalization is one of the most flexible and lucrative digital marketing trends. There are many ways to approach the concept, including <\/span><span style=\"font-weight: 400;\">dynamic website personalization<\/span><span style=\"font-weight: 400;\">. This involves tailoring websites to meet a customer\u2019s behaviours and demographics, and helps you better meet their unique requirements.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Another solid strategy is email marketing. Since <\/span><a href=\"https:\/\/affise.com\/blog\/nurturing-partner-marketing-leads-with-emails\/\"><span style=\"font-weight: 400;\">nurturing partner leads with email marketing<\/span><\/a><span style=\"font-weight: 400;\"> is a great idea on its own, it\u2019s worth pushing email marketing to its maximum potential.<\/span><\/p><p><span style=\"font-weight: 400;\">By asking simple questions of customers visiting your website, you can send them emails more closely tailored to their requirements. You can also create customer personas based on the actions each customer takes.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The time you send an email can also affect how a customer receives it. One customer may prefer evening emails, while another may be a morning person. If you have international customers, tailoring email delivery times can be especially impactful. You can use data like past open history to guide your decisions.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Personalized video content is another great strategy. There are a few different approaches to be taken with these. You can invite initial discussions, with the aim of making a sale in the near future. You can also highlight products on an ecommerce website, depending on if a visitor is a new or returning customer.<\/span><\/p><p><span style=\"font-weight: 400;\">You can use personalized video content on social media to great effect, and take a few different approaches to creating it (simple animation and elaborate live action are both legitimate choices). However you approach personalization, though, the key is being accurate with personal details. Missing the mark on this will diminish your efforts elsewhere.<\/span><\/p><h3><span style=\"font-weight: 400;\">10. AI Automation<\/span><\/h3><p><span style=\"font-weight: 400;\">This is the process of taking some manual work out of common digital tasks. We\u2019ve already touched upon it with programmatic advertising, but combining marketing automation and artificial intelligence (particularly machine learning) has many other applications. For instance, <\/span><a href=\"https:\/\/affise.com\/automation\/\"><span style=\"font-weight: 400;\">Affise<\/span><\/a><span style=\"font-weight: 400;\"> is one company that offers a range of automation possibilities for performance marketing.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">One area in which AI automation can make a big difference is in cost-per-click advertising. Smart Bidding\u2014a service offered by Google\u2014puts this into practice.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">There are several benefits to the service. It offers more accurate predictions about the impact of bid amounts on conversions, factors many different identifiable attributes into your bids, customizes targets and settings to specific goals, and easily troubleshoots problems with its reporting tools.<\/span><\/p><p><span style=\"font-weight: 400;\">Elsewhere, companies like Facebook are using AI for audience segmentation. It uses customer data to find common traits between people, before targeting people with adverts more accurately.<\/span><\/p><p><span style=\"font-weight: 400;\">However, when it comes to AI automation these kinds of things are just the tip of the iceberg. There are many different uses for the technology going forward, many of which improve customer experience with your services.<\/span><\/p><p><span style=\"font-weight: 400;\">You may also improve customer experience by better understanding user behavior, which AI can facilitate. It allows you to reduce cart abandonment, suggest content to visitors automatically, and measure the performance of your marketing campaigns. You can even use AI to find leads with greater ease, whether you generate them from \u201cthank you\u201d pages or identify potential ones based on user behavior.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1bdd94 elementor-widget elementor-widget-image\" data-id=\"c1bdd94\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"899\" height=\"284\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/AI-automation.png\" class=\"attachment-large size-large wp-image-19336\" alt=\"AI automation\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (veritone.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-121549d elementor-widget elementor-widget-text-editor\" data-id=\"121549d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">While AI is a little unpredictable, the potential it offers is enormously exciting. If nothing else, AI will\u2014in several ways\u2014save businesses both time and money in the long run.<\/span><\/p><h3><span style=\"font-weight: 400;\">11. SEO<\/span><\/h3><p><span style=\"font-weight: 400;\">SEO (search engine optimization) has been a key business concern for some time now. Today, there are several strands of it that businesses can consider to best satisfy Google\u2019s algorithms.<\/span><\/p><p><span style=\"font-weight: 400;\">As a starting point, content marketing is still a major component of SEO. While it\u2019s wise to track broader SEO trends, businesses can boost SEO success in simpler ways. Ensuring your site loads quickly\u2014while offering useful links and quality content\u2014is a solid way to boost credibility.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Quality written content takes time to produce, but it\u2019s still worth pursuing. In 2020, <\/span><a href=\"https:\/\/www.hubspot.com\/marketing-statistics?_ga=2.90348124.739307702.1624649417-1809712947.1624649417&amp;hubs_post=blog.hubspot.com%2Fmarketing%2Fstate-of-content-marketing-infographic&amp;hubs_post-cta=82%25\"><span style=\"font-weight: 400;\">89%<\/span><\/a><span style=\"font-weight: 400;\"> of marketers used blog posts in their content creation strategy, with longer articles getting more traffic, shares, and backlinks. While there is obviously strong interest in video, written content allows you to delve into a topic more deeply, and establish an authority that Google finds appealing.<\/span><\/p><p><span style=\"font-weight: 400;\">Content marketing also allows you to maintain audience reach. The last quarter of 2019 saw over 763 million people using <a href=\"https:\/\/clario.co\/blog\/best-ad-blockers-iphone\/\">ad blockers<\/a> around the world, across both desktop and mobile. It\u2019s difficult to advertise a new product or service conventionally if people never see your ads in the first place.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72357ce elementor-widget elementor-widget-image\" data-id=\"72357ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"708\" height=\"456\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/SEO.png\" class=\"attachment-large size-large wp-image-19341\" alt=\"SEO\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (statista.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d23f65 elementor-widget elementor-widget-text-editor\" data-id=\"5d23f65\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">SEO can also be approached from other directions. One such direction is SEO A\/B split testing. Just as we can use <\/span><a href=\"https:\/\/affise.com\/blog\/affiliate-program-split-testing\/\"><span style=\"font-weight: 400;\">split testing for affiliate programs<\/span><\/a><span style=\"font-weight: 400;\">, applying the process of A\/B testing to on-page SEO elements can be hugely beneficial.<\/span><\/p><p><span style=\"font-weight: 400;\">There are many such elements to choose from including meta titles, meta descriptions, headlines, calls to action, and even URL structures. By testing elements in this manner, you can isolate different variables and better understand what\u2019s working for your website. It\u2019s especially worthwhile if you only have a small SEO budget to work with.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Another SEO angle you might have overlooked is structured data. In simple terms, this refers to data that search engines can crawl or categorize easily. You may want to organize information in tables (labeling columns and rows as you go). You may also want to look into schema markup\u2014a set of tags you can add to HTML\u2014as it performs a similar function.<\/span><\/p><p><span style=\"font-weight: 400;\">If undertaken properly, structured data can give you a significant boost in search rankings. It makes your business more likely to appear in knowledge graph boxes, which are highly visible in search engine results pages. Structured data also helps you generate content for rich snippets (search results with images, reviews, and pricing). These are very attractive to mobile users, which long ago became the majority of people using the internet.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In light of all this, SEO is very much a going concern for businesses. While some aspects have remained fairly static, emerging ideas like structured data demand your attention.<\/span><\/p><h2><span style=\"font-weight: 400;\">Why Are Growth Marketing Trends Important?<\/span><\/h2><p><span style=\"font-weight: 400;\">As this list makes clear, 21st-century marketing is a many-faceted entity. New approaches to the concept are always coming into vogue as our relationship to technology shifts and evolves. Analyzing trends in this way helps you respond to any shifts (sudden or gradual) in the way businesses market themselves.<\/span><\/p><p><span style=\"font-weight: 400;\">The flipside of this is that certain marketing tactics can lose their efficacy (as the rise of ad blocking demonstrates). By exploring different marketing trends, we can avoid a loss of customers or broader brand awareness more easily.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you work in ecommerce, it\u2019s likely you keep a close eye on <\/span><a href=\"https:\/\/affise.com\/blog\/10-ecommerce-trends-to-watch-in-2021\/\"><span style=\"font-weight: 400;\">ecommerce trends<\/span><\/a><span style=\"font-weight: 400;\">. If so, you can appreciate the value of watching growth marketing trends more easily.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Wrapping Up<\/span><\/h2><p><span style=\"font-weight: 400;\">Growth marketing can seem like a double edged sword. The sheer number of trends to consider may feel overwhelming if you\u2019re simply trying to boost conversion rates. But this also means there are plenty of different things you can try.<\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019re keen to embrace growth marketing, don\u2019t be afraid to take things slow at first. Have a clear goal and growth targets you feel you can meet. Start with a small budget and a handful of complementary strategies.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If something doesn\u2019t work, see what you can learn and try something else. There\u2019s no shame in failure if you can learn from your mistakes. Moreover, tools like <\/span><a href=\"https:\/\/affise.com\/blog\/affise-bi-integrates-with-appsflyer-pull-api\/\"><span style=\"font-weight: 400;\">Affise BI<\/span><\/a><span style=\"font-weight: 400;\"> allow you to manage data from multiple marketing channels at once. This helps to make more ambitious marketing plans a solid prospect.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">By approaching growth marketing like this, and ramping up after successes, it\u2019s sure to have a positive impact on your sales figures.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Today\u2019s marketers have more tools than ever at their disposal. When deciding upon the best digital marketing strategy, it can be helpful to look through the lens of growth marketing.\u00a0 By taking a data-driven approach to today\u2019s trends, growth marketing helps us make more informed decisions about our broader marketing strategy, accounting for the customer [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":19471,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[175],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Growth Marketing Trends | Top 2025 Strategies for Scale<\/title>\n<meta name=\"description\" content=\"Uncover 2025\u2019s growth marketing trends\u2014AI, personalization, video, and more. 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