{"id":19570,"date":"2022-02-28T08:31:56","date_gmt":"2022-02-28T05:31:56","guid":{"rendered":"https:\/\/affise.com\/?p=19570"},"modified":"2025-08-06T15:27:02","modified_gmt":"2025-08-06T12:27:02","slug":"digital-growth-marketing-for-small-business","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/digital-growth-marketing-for-small-business\/","title":{"rendered":"A Comprehensive Guide to Digital growth Marketing for Small Businesses"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19570\" class=\"elementor elementor-19570\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fb9f9e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fb9f9e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e830138\" data-id=\"e830138\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dad05c1 elementor-widget elementor-widget-text-editor\" data-id=\"dad05c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">We get it &#8211; you\u2019re a small business owner with no spare time but lots of inclination to grow your business. Growing your business quickly with maximum return on investment is the name of the game.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Achieving rapid business growth in today\u2019s climate means establishing a firm digital presence and also distinction from your competitors. One way to do this is to create a digital growth marketing strategy. This marketing methodology endeavors to deliver business growth by enhancing the customer experience, reducing customer <\/span><a href=\"https:\/\/accelerate.agency\/saas-customer-churn\"><span style=\"font-weight: 400;\">churn<\/span><\/a><span style=\"font-weight: 400;\">, and improving retention.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">There\u2019s no time to waste &#8211; let\u2019s get the ball rolling and create the best digital marketing strategy for your business.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">What is digital marketing?<\/span><\/h2><p><span style=\"font-weight: 400;\">Kicking off with the basics, first up is a concise explanation of digital marketing. (Feel free to skip ahead if you know this bit inside out.)<\/span><\/p><p><span style=\"font-weight: 400;\">Digital marketing refers to marketing campaigns that appear on digital devices. If you\u2019re seeing a form of business marketing on a computer, mobile, or another device (not a Tamagotchi, don\u2019t be ridiculous), you\u2019re looking at digital marketing in action. Digital marketing takes the form of email marketing, social media marketing, and website advertising to name just three approaches.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">How will digital marketing work for your business?<\/span><\/h2><p><span style=\"font-weight: 400;\">Digital marketing plans will make your business visible in the online space. If your business is visible, it means people see it (that part probably didn\u2019t need explaining). You get the gist, having a digital presence puts your business in people\u2019s minds, leading to enquiries, and &#8211; fingers crossed &#8211; sales.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Your customers are online. Your competitors are online. Your competitor\u2019s customers are online. In fact, the whole world is online. To make the online audience your customer, a digital marketing strategy is of the utmost importance.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Now we\u2019ve got that part out of the way, let\u2019s look at which digital marketing strategy is going to work best for your business.<\/span><\/p><h2><span style=\"font-weight: 400;\">What digital marketing strategy is best for my small business?<\/span><\/h2><p><span style=\"font-weight: 400;\">What follows are some strategies you can put into place to grow your digital marketing presence. You won\u2019t want to follow all of them, but these are tried and tested strategies that work. The main point is to pinpoint your target audience and then build your growth marketing strategies around your customers. Keep your customers at the forefront of your mind and assess each stage of their journey through your digital marketing funnel.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b8cf3c elementor-widget elementor-widget-image\" data-id=\"1b8cf3c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/customer-journey-map.png\" class=\"attachment-large size-large wp-image-19572\" alt=\"customer journey map\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4da5d1 elementor-widget elementor-widget-text-editor\" data-id=\"f4da5d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Created by Writer<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content marketing<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Is content still king? You bet it is. Content marketing is at the core of every brilliant digital marketing strategy. Beautiful pieces of content form the backbone of marketing campaigns and can be transformed to suit every audience and every platform. Organic social posts, videos, podcasts, landing pages &#8211; they all started life as a piece of content. Any decent marketing agency will tell you likewise.<\/span><\/p><p><span style=\"font-weight: 400;\">A successful content marketing strategy delivers brand awareness, more engagement, and more revenue. What\u2019s not to like?\u00a0<\/span><\/p><p><b>Top tip: <\/b><span style=\"font-weight: 400;\">tailor your content around questions your audience is asking using \u201cPeople Also Ask\u201d on Google\u2019s search results.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analytics<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">If content marketing is the backbone of marketing campaigns, then analytics is the guiding light. Businesses that utilize analytics correctly understand their customers and align their marketing tactics accordingly. Analytics tools are also used to track marketing campaign successes. As much as <\/span><a href=\"https:\/\/www.ringcentral.com\/gb\/en\/blog\/definitions\/cloud-engineer\/\"><span style=\"font-weight: 400;\">cloud engineers<\/span><\/a><span style=\"font-weight: 400;\"> can\u2019t do their jobs thoroughly without enhanced technical knowledge, you can\u2019t track the success of marketing campaigns without understanding what\u2019s working, and what isn\u2019t.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You don\u2019t need to shell out on fancy website analytics tools &#8211; most of them are free. Google Analytics and Facebook Analytics do the job for insights into how your audience interacts with your content, website, and all digital offerings.\u00a0\u00a0<\/span><\/p><p><b>Top tip: <\/b><span style=\"font-weight: 400;\">track key metrics such as your website\u2019s bounce rate and A\/B test varied landing pages for maximum traction.\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search engine optimization (SEO)<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">If you want an increase in organic website traffic, make SEO your friend. To nail your SEO tactics, you need to understand and answer your customers\u2019 worries, questions, and concerns. This means optimizing your existing digital content and any new content you create thereafter. Delve into the wonderful world of keyword research to assign your industry\u2019s relevant keywords to your content.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As well as business-relevant keywords, if appropriate, investigate optimizing your content for local search. This localized search feature targets areas that your business services.\u00a0<\/span><\/p><p><b>Top tip: <\/b><span style=\"font-weight: 400;\">check out your competitors\u2019 sites to see how good a job they\u2019re doing of their SEO. Then do better.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa10db5 elementor-widget elementor-widget-image\" data-id=\"aa10db5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/seo-strategy.png\" class=\"attachment-large size-large wp-image-19577\" alt=\"seo strategy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b4a3a8 elementor-widget elementor-widget-text-editor\" data-id=\"5b4a3a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Created by Writer<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Local SEO<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Local SEO is a brilliant marketing tool for small businesses that rely on customers from a specific location. Optimizing your digital presence for local search ensures that customers on your doorstep find you. Potential target customers are likely to want to do business with a local company, and Google wants to deliver relevant results to their search users. A win-win for everyone.\u00a0<\/span><\/p><p><b>Top tip: <\/b><span style=\"font-weight: 400;\">make sure your<\/span> <span style=\"font-weight: 400;\">Google My Business listing is up to date, relevant, and optimized.\u00a0\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search advertising<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Search engine marketing (SEM for short) comprises paid ads using established local keywords to drive more traffic to your website. If this marketing strategy floats your boat, get started with search ads using Google Ads, pop in your budget, and hey presto &#8211; your ad\u2019s live, and the traffic is flowing.\u00a0<\/span><\/p><p><b>Top tip: <\/b><span style=\"font-weight: 400;\">experiment with different budgets in different search locations to see which strategy works best for your business.\u00a0\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media marketing<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">We won\u2019t lie to you, organic traffic through social media marketing is an uphill struggle. Your best bet is to place targeted ads on the social platforms of your choice. Get it right on Facebook for example, and you\u2019ll join the ranks of <\/span><a href=\"https:\/\/www.statista.com\/statistics\/259379\/social-media-platforms-used-by-marketers-worldwide\/\"><span style=\"font-weight: 400;\">94%<\/span><\/a><span style=\"font-weight: 400;\"> of businesses that cite this particular social media platform as the one to promote their business on.\u00a0<\/span><\/p><p><b>Top tip: <\/b><span style=\"font-weight: 400;\">you don\u2019t need to go overboard with different social media channels. Choose two or three to focus on to deliver your brand\u2019s message.\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video Marketing<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">If your business\u2019s content can pivot for usage in video marketing, then we say jump on the bandwagon. Video is the most engaging and consumable content you can deliver to your target audience. There are many avenues of video marketing to explore &#8211; social media stories, ads, web stories, long or short informative videos.\u00a0<\/span><\/p><p><b>Top tip: <\/b><span style=\"font-weight: 400;\">if your business sells products that are technical, or require a little explanation, how-to video tutorials are perfect for your audience.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67a5263 elementor-widget elementor-widget-image\" data-id=\"67a5263\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/digital-marketing-tutorial.png\" class=\"attachment-large size-large wp-image-19573\" alt=\"digital marketing tutorial\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51c41ee elementor-widget elementor-widget-text-editor\" data-id=\"51c41ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Created by Writer\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email marketing<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">You can get this strategy off the ground quickly if you have an established customer base list. If you haven\u2019t, immediately implement a website sign-up or contact form to get your list underway.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">That aside, email marketing is an affordable option and a great tool to inform your email list of important business news like new product launches and promotions.\u00a0<\/span><\/p><p><b>Top tip: <\/b><span style=\"font-weight: 400;\">make your life easier by using workflow automation tools to capture email addresses that feed into marketing campaigns.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Affiliate marketing\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Affiliate marketing is a strategy that requires time and effort rather than monetary spending. Affiliate marketing involves partnering with influencers that endorse your business\u2019s products or services in return for a commission for each conversion.\u00a0<\/span><\/p><p><b>Top tip: <\/b><span style=\"font-weight: 400;\">the key to successful affiliate marketing is to choose your affiliates carefully. You want partners that align with your business\u2019s products and services that are relevant to their target audience. For example, there won\u2019t be much call for cold brew coffee in an ecommerce partnership with a pet grooming salon. Advanced targeting settings in <\/span><a href=\"https:\/\/affise.com\/affiliate-networks\/\"><span style=\"font-weight: 400;\">affiliate network tools<\/span><\/a><span style=\"font-weight: 400;\"> match products with the perfect fit users to avoid that mismatch scenario.\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Influencers<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Influencer marketing is a form of affiliate marketing, whereby influencers promote your products on their social media channels to encourage their audience to purchase. Influencers are entrepreneurs that are rising in popularity by the day, mainly due to the exponential growth of social media marketing.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A combination of <\/span><a href=\"https:\/\/affise.com\/blog\/influencers-and-affiliate-marketing\/\"><span style=\"font-weight: 400;\">affiliate and influencer marketing<\/span><\/a><span style=\"font-weight: 400;\"> works well as a digital marketing strategy. This strategy places your business in plain sight of your target audience and reinforces the credibility of your products and services.\u00a0<\/span><\/p><p><b>Top tip: <\/b><span style=\"font-weight: 400;\">if your demographics fit, position your influencer partnerships to target Millennials and Gen Z audiences, as they are greatly susceptible to recommendations on social media platforms.\u00a0\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Paid advertising<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Also known as PPC (pay-per-click) advertising, paid advertising is a strategy that encompasses banner ads, website pop-up ads, and video ads. Businesses only pay for the clicks garnered through this method of marketing. The price of paid advertising campaigns varies wildly, as they are typically based on how popular your campaigns\u2019 keywords are.\u00a0<\/span><\/p><p><b>Top tip: <\/b><span style=\"font-weight: 400;\">target your PPC ads on geographic location to drive conversion rates from your local area.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c0911d elementor-widget elementor-widget-image\" data-id=\"9c0911d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/paid-advertising.png\" class=\"attachment-large size-large wp-image-19576\" alt=\"paid advertising\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-827ac44 elementor-widget elementor-widget-text-editor\" data-id=\"827ac44\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Created by Writer<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Partner marketing<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Along the same lines as affiliate and influencer marketing, <\/span><a href=\"https:\/\/affise.com\/blog\/9-successful-practi%D1%81es-in-b2b-partner-marketing\/\"><span style=\"font-weight: 400;\">partner marketing<\/span><\/a><span style=\"font-weight: 400;\"> is the collaboration of two brands with common goals &#8211; to increase customers and brand awareness. For the most successful partnership marketing strategy, take time to create high-quality content that your partners can utilize to drive conversions and boost website traffic.\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p><p><b>Top tip: <\/b><span style=\"font-weight: 400;\">ensure your partnership is a two-way street, so, provide all the digital <a href=\"https:\/\/affise.com\/blog\/top-affiliate-marketing-tools\/\">marketing tools<\/a>, content, and information your partner businesses need to promote your business.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">10 Digital marketing tips you should know<\/span><\/h2><p><span style=\"font-weight: 400;\">Hopefully, you\u2019ve not reached a stage of overwhelm with the information thus far. Bear in mind that you don\u2019t have to jump in with both feet and tackle <\/span><i><span style=\"font-weight: 400;\">all <\/span><\/i><span style=\"font-weight: 400;\">the marketing strategies at once. The key is to take the parts of information that will work for your unique business.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Check out the following bitesize takeaway tips you can use to kickstart your marketing campaigns, regardless of the strategies you choose.\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize your website for mobile<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Did you know that mobile browsing accounts for around <\/span><a href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/\"><span style=\"font-weight: 400;\">half<\/span><\/a><span style=\"font-weight: 400;\"> of global web traffic? If your business\u2019s website isn\u2019t optimized for mobile, this is the very first thing to address. Digital marketing is all about finding your customers online, and then showcasing your business. When you find your perfect audience, do you want your website to let you down at the final hurdle? (The answer you\u2019re looking for is a solid \u201cNo\u201d.)\u00a0\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Your carefully crafted digital marketing campaigns count for nothing if your website visitor lands on your website, but can\u2019t navigate it properly on their smartphone due to a non-optimized mobile experience. You don\u2019t need a mobile app, but you do need a website that\u2019s properly optimized for mobile. Seriously, this one is important &#8211; get it sorted.\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a Google My Business listing<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Creating a Google My Business listing is one of the easiest digital marketing techniques that we can give you. A listing displayed in this way gives your audience a simple route to communicate with your local business, and looks like this:\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d76bd72 elementor-widget elementor-widget-image\" data-id=\"d76bd72\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1932\" height=\"1138\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/google-my-business-listing.png\" class=\"attachment-large size-large wp-image-19575\" alt=\"google my business listing\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54b49ff elementor-widget elementor-widget-text-editor\" data-id=\"54b49ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/www.google.com\/\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">All you need to do is claim your business\u2019s listing. If there isn\u2019t an existing listing, create a new one for your business.\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understand your customers and target audience for digital marketing<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Your digital marketing strategy may not align with your word-of-mouth marketing efforts. Once you\u2019ve tracked down your digital target market, you need to deliver the kind of marketing content that\u2019ll appeal best to them. To do this, create customer personas to pinpoint your perfect customers. Note their likes and dislikes, their pain points, and detail how your business plans to swoop in and solve all their problems.\u00a0\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Invest in local marketing<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Google My Business listing is a great start to get your location searches off on the right track. But there\u2019s more you can do in this vein. Consider strategies such as:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Community events publicization\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Direct mail marketing drives<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Geographically-targeted social media ads\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">These strategies are not directly related to digital marketing. Combine them with your digital strategies by including your website\u2019s information and social media accounts to encourage this real-life audience to your website.\u00a0\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Incorporate content marketing into your SEO strategy<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">This one\u2019s for your organic traffic audience. By creating valuable and informative content, Google will happily send website visitors along to your website. This is because you\u2019re providing your audience with the relevant information that they want.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To achieve this, start or add to your website\u2019s blog. Create blog articles surrounding your industry\u2019s hot topics. Be sure to have your target audience in mind and answer their questions with your content.\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find the social media channel that\u2019s best suited for your business<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">As we\u2019ve previously mentioned, there\u2019s no need for an omnichannel approach to social media. Track down your target audience using analytics tools and customer behavior analysis, and then focus your efforts on the marketing channels they\u2019re using. Tailor your digital marketing strategies to your chosen channels. <\/span>For instance, engaging videos and images work well on Instagram without even the need to aesthetically\u00a0<a href=\"https:\/\/picsart.com\/background-remover\/\">remove background from image<\/a>, whereas typically video format social media posts are great on Facebook.<\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14834ea elementor-widget elementor-widget-image\" data-id=\"14834ea\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/social-media-advertising.png\" class=\"attachment-large size-large wp-image-19578\" alt=\"social media advertising\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-578aa01 elementor-widget elementor-widget-text-editor\" data-id=\"578aa01\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Created by Writer\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Encourage customers to leave online reviews<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Once you\u2019ve claimed your Google My Business listing, encourage satisfied customers to leave reviews on there. Add quick review links to your marketing emails requesting reviews to make it easy for your customers to do so. There are plenty of other review websites too, like TrustPilot. Utilize the best review platforms for your business\u2019s industry.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Nothing sells products better than a genuine five-star customer review, so leverage this power and build a campaign around generating more testimonials. Gather those happy customers who will gladly speak positively about their experiences with your business to encourage new customers and referrals.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a reliable email list and leverage email marketing<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Firstly, try and make sure your email list is full of high-value prospects before you launch your next email marketing campaign. Lots of businesses send bi-yearly newsletters to their customers as it\u2019s a great way of touching base throughout the year and reinforcing a good relationship.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5d13cf elementor-widget elementor-widget-image\" data-id=\"f5d13cf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/email-marketing-tips.png\" class=\"attachment-large size-large wp-image-19574\" alt=\"email marketing tips\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-677a4bc elementor-widget elementor-widget-text-editor\" data-id=\"677a4bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Created by Writer\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer service &#8211; respond to online feedback quickly<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Great customer service is why you enjoy repeat business. There\u2019s so much competition now for business that your company has to deliver top-of-the-game experiences just to stay in the game. To respond to customer feedback quickly, ensure your contact forms are working correctly, and assign staff members to reply within a set timeframe.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If your business utilizes VoIP phone systems for customer service telephone calls, train your staff regularly to ensure all employees are delivering great customer service, and monitor recorded calls for quality.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Another aspect of staff training is to protect your business from <\/span><a href=\"https:\/\/www.ringcentral.com\/gb\/en\/blog\/definitions\/vishing-voice-or-voip-phishing\/\"><span style=\"font-weight: 400;\">Vishing <\/span><\/a><span style=\"font-weight: 400;\">attacks, which unfortunately are made easier using VoIP technology. Put your business\u2019s data protection and security policies in place and provide documentation so all employees know how to handle this scenario.\u00a0\u00a0\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitor your campaigns and adjust your strategy based on learnings<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">A key part of digital marketing strategies is monitoring their success. <\/span><a href=\"https:\/\/affise.com\/analytics\/\"><span style=\"font-weight: 400;\">Analyzing marketing campaigns<\/span><\/a><span style=\"font-weight: 400;\"> is easier with fast reporting functionalities to check your business\u2019s ROI against marketing efforts.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Once you can see where your marketing efforts were the most successful, you can adjust your strategies accordingly. A growth marketing strategy involves agile learning to quickly pivot marketing efforts.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Boost your digital growth with Affise today!<\/span><\/h2><p><span style=\"font-weight: 400;\">So you\u2019re ready to grow your online presence? Wonderful. Many of the strategies and tips mentioned above are made a lot easier with the right platform. <\/span><a href=\"https:\/\/affise.com\/\"><span style=\"font-weight: 400;\">Affise<\/span><\/a><span style=\"font-weight: 400;\"> helps with automation, establishing the right partner relationships, analyses data, and ultimately demonstrates the marketing efforts that are delivering the best ROI.\u00a0\u00a0\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2><p><span style=\"font-weight: 400;\">The digital marketing strategies and tips included in this article will get your marketing efforts off to a great start. Whether you\u2019ve got an established business or a startup, there\u2019s something here for all business models.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Be prepared to repeat your marketing strategies and move forward. Just because one campaign on LinkedIn flopped doesn\u2019t mean that all LinkedIn marketing efforts will be disastrous. Test and keep improving to understand the key needs of your target audience, and you won\u2019t go far wrong.<\/span><\/p><p><span style=\"font-weight: 400;\">Good luck out there!<\/span><\/p><h2><span style=\"font-weight: 400;\">FAQs<\/span><\/h2><h3><span style=\"font-weight: 400;\">Why should I invest in digital marketing strategies?<\/span><\/h3><h3><span style=\"font-weight: 400;\">There are so many reasons for your business to invest in digital marketing strategies:<\/span><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increased website traffic<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enhanced search engine results<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Better brand identity<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improved relationship with customers<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More revenue<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Elevated user experience<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">And those are naming just a few.<\/span><\/p><h3><span style=\"font-weight: 400;\">What is the best digital marketing strategy?<\/span><\/h3><p><span style=\"font-weight: 400;\">Unfortunately, this isn\u2019t a quick answer. The best digital marketing strategy is one that works for <\/span><i><span style=\"font-weight: 400;\">your customers<\/span><\/i><span style=\"font-weight: 400;\">. Ultimately, find out where your customers are online and promote your business wherever they are. That could be through social media, affiliate marketing, PPC ads, or content marketing.<\/span><\/p><h3><span style=\"font-weight: 400;\">Does digital marketing require a lot of work?<\/span><\/h3><p><span style=\"font-weight: 400;\">Getting your digital marketing off the ground will take time and effort. But starting your business took time and effort too, right? In our humble opinion, digital marketing is worth the work involved as it generates more business and more revenue. You get what you put in, as they say.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We get it &#8211; you\u2019re a small business owner with no spare time but lots of inclination to grow your business. Growing your business quickly with maximum return on investment is the name of the game. Achieving rapid business growth in today\u2019s climate means establishing a firm digital presence and also distinction from your competitors. [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":19830,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[167],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Marketing for Small Businesses | Growth Made Simple<\/title>\n<meta name=\"description\" content=\"Explore digital marketing for small businesses\u2014SEO, email, social, and affiliate tactics to boost visibility, reduce churn, and grow.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/digital-growth-marketing-for-small-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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