{"id":19855,"date":"2022-03-31T09:55:26","date_gmt":"2022-03-31T06:55:26","guid":{"rendered":"https:\/\/affise.com\/?p=19855"},"modified":"2025-09-18T18:53:41","modified_gmt":"2025-09-18T15:53:41","slug":"12-ways-to-do-b2b-ecommerce-marketing-for-start-ups","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/12-ways-to-do-b2b-ecommerce-marketing-for-start-ups\/","title":{"rendered":"12 Ways to Do B2B eCommerce Marketing for Start Ups"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19855\" class=\"elementor elementor-19855\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20875f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20875f7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da09c7a\" data-id=\"da09c7a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5337d55 elementor-widget elementor-widget-text-editor\" data-id=\"5337d55\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">The world of B2B eCommerce business is much as it sounds to say this sentence aloud: a busy mouthful. Between juggling mounting piles of inventory and maintaining customer relationships, it\u2019s not easy. Add marketing to the mix and the word \u2018startup\u2019, and it becomes a whole lot more difficult.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Navigating the world of&nbsp;<\/span><a href=\"https:\/\/affise.com\/blog\/beyond-impressions-how-b2b-performance-marketing-delivers-measurable-results\/\" target=\"_blank\">B2B marketing<\/a><span style=\"font-weight: 400;\">&nbsp;is already tricky, but navigating the world of B2B eCommerce is even more complex. You\u2019re not selling to customers as a standard B2C business would; you\u2019re retailing merchandise directly to another company, and the competition is stiff. Multinational giant Amazon has already started heading into B2B eCommerce territory, so you\u2019re going to need to stand out.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Startups are up against it in this arena. Aside from competing with giants like Amazon and eBay, you\u2019re going to have to fight against all the smaller niche B2b eCommerce businesses as well. One way to set yourself apart from the crowd is with solid B2B eCommerce marketing strategies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read on for a deep dive into all things B2B and eCommerce, and learn how to set up a marketing strategy that hits all the sweet spots.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is B2B marketing?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Simply put, B2B (business-to-business) is a transaction that takes place between two companies, with one selling services or products to the other. A few prominent examples include IBM, Google, and Apple (though they can also double as B2C businesses at times too).&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B2B customers are simply businesses that buy a product or service from another business for use in their organization. This could be in the form of automation software, SEO tools, or photo editing systems.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B2B marketing is all about creating content and gearing your marketing strategy toward a specific type of business, aka your target audience. While <\/span><a href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-reach-where-brands-and-agencies-partner-up\/\"><span style=\"font-weight: 400;\">networking<\/span><\/a><span style=\"font-weight: 400;\"> is essential to building relationships and pulling in new customers, it should be used as part of a much wider marketing plan.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">B2C vs B2B marketing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As we briefly mentioned, B2C is a transaction that takes place between a business and a consumer. Some notable examples of B2C businesses include Hollister, McDonald\u2019s, and Jeep.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike B2B marketing, B2C marketing is focused on creating content and building a marketing strategy geared toward the consumer rather than another company.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">B2B marketing vs B2B eCommerce marketing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">B2B buyers and B2B eCommerce buyers are pretty much one and the same, but there\u2019s a slight difference between these two types of companies too, which affects how you\u2019ll need to market your goods and\/or services.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While both types of B2B companies can be <\/span><a href=\"https:\/\/www.brightpearl.com\/sales-channel-strategy\/retail-vs-wholesale\"><span style=\"font-weight: 400;\">wholesale<\/span><\/a><span style=\"font-weight: 400;\"> or retail, B2B eCommerce companies only sell online. They will not have a shopfront or retail premises where customers can come to view or trial their products, so their marketing will need to be purely digital in nature.&nbsp;&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite the slight difference in business processes, however, B2B marketing and B2B eCommerce marketing follow a very similar pattern, and you can often use the same marketing strategy and materials for both.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Why is B2B marketing important for eCommerce startups?<\/span><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77479f5 elementor-widget elementor-widget-image\" data-id=\"77479f5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"681\" height=\"567\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/B2B-marketing-for-eCommerce-startups.png\" class=\"attachment-large size-large wp-image-19861\" alt=\"B2B marketing for eCommerce startups\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9521ef elementor-widget elementor-widget-text-editor\" data-id=\"c9521ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/affise.com\/blog\/best-marketing-tips-for-growing-businesses\/\"><span style=\"font-weight: 400;\">Image source<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">B2B marketing is important for any eCommerce business that\u2019s targeting this audience, but it\u2019s even more important for entrepreneurs and startups. Marketing is the backbone of your organization. It\u2019s what builds brand awareness and entices potential customers (in this case, other businesses) to buy your products.<\/span><\/p><p><span style=\"font-weight: 400;\">If you go straight to selling as a startup without a solid marketing strategy, chances are you won\u2019t make many sales. After all, you\u2019re virtually unknown!<\/span><\/p><p><span style=\"font-weight: 400;\">However, by creating a strategic marketing plan, you can thrust your business into the limelight and bring in more customers, making lead generation that much easier. Once you have that initial audience in place, you\u2019ve then got to be consistent with your marketing strategy.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It doesn\u2019t matter whether you\u2019re an online store or brick-and-mortar: you must keep at it and continue analyzing your marketing efforts both during and beyond the duration of your marketing campaigns.<\/span><\/p><h2><span style=\"font-weight: 400;\">How to get started<\/span><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02f1bec elementor-widget elementor-widget-image\" data-id=\"02f1bec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"721\" height=\"540\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/How-to-do-B2B-marketing.png\" class=\"attachment-large size-large wp-image-19864\" alt=\"How to do B2B marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eaf908 elementor-widget elementor-widget-text-editor\" data-id=\"7eaf908\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/affise.com\/blog\/ecommerce-marketing-strategies-to-increase-sales\/\"><span style=\"font-weight: 400;\">Image source<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">Before you dive into marketing, you\u2019ve got to lay out a solid strategy and ground plan. This is especially true if you\u2019re a startup or entrepreneur who\u2019s just begun on your B2B eCommerce venture.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You probably don\u2019t know enough about your audience and market to make the right kinds of decisions, so prepping will give you a better idea of what you\u2019re working with and the steps you need to take to meet your objectives.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Not sure where to start? We\u2019ve compiled a rough guide of everything you should go over before hitting launch on your marketing efforts.<\/span><\/p><h3><span style=\"font-weight: 400;\">Researching your market<\/span><\/h3><p><span style=\"font-weight: 400;\">First off, what\u2019s meant by the word \u2018market\u2019? Though this term can describe your industry, it\u2019s more commonly used to refer to your target audience.<\/span><\/p><p><span style=\"font-weight: 400;\">Scope out valuable information on your audience\u2019s personas, behaviors, and pain points, so you can better understand your product\u2019s role in your customers\u2019 lives. This helps answer questions like \u201cwill my product be received well by my audience?\u201d and \u201chow viable is my business?\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">As part of your research, you\u2019ll want to find out:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Where your ideal businesses \u2018hang out\u2019 (where do they shop, which of your competitors do they like, where do they conduct their service research, and so on).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What kinds of trends are popular in your niche and how your target audience respond to them.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What your customer\u2019s pain points are, and how your products can help them meet their objectives.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What pushes your target audience to purchase a product or service.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">This might seem like a big undertaking, but carrying out market research isn\u2019t that difficult to do. Here are a few ideas to get the ball rolling:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Send out surveys, emails, and quizzes to understand your target market better.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Perform a competitive analysis (more on this later).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set up your brand\u2019s ICP (more on this below).<\/span><\/li><\/ul><h4><span style=\"font-weight: 400;\">Creating an ICP<\/span><\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dd7e01 elementor-widget elementor-widget-image\" data-id=\"8dd7e01\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1439\" height=\"739\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/Creating-an-ICP.png\" class=\"attachment-large size-large wp-image-19862\" alt=\"Creating an ICP\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e25dc4 elementor-widget elementor-widget-text-editor\" data-id=\"7e25dc4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/gripped.io\/lead-generation\/ideal-customer-profile\/\"><span style=\"font-weight: 400;\">Image source<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">ICP is short for \u2018ideal customer profile\u2019. It essentially refers to a much more segmented approach to performing market research.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s all about creating a detailed outline of your ideal customer (the one who spends a lot, aka the one who will become an asset to your company). These are the best kinds of buyers, and creating an ICP makes it easier to identify them.<\/span><\/p><p><span style=\"font-weight: 400;\">Once you\u2019ve created your ICP, you can start honing in on these shoppers, analyzing their purchasing decisions to get a better idea of their habits and ways you can use these to your advantage.<\/span><\/p><p><span style=\"font-weight: 400;\">ICPs are similar to customer personas; they just come at it from a different angle. While customer personas are focused on creating a great user experience, ICPs consider which business will benefit most from your products.<\/span><\/p><h4><span style=\"font-weight: 400;\">Performing a competitive analysis<\/span><\/h4><p><span style=\"font-weight: 400;\">Next up, it\u2019s time to perform a competitive analysis. This essentially means gathering a bunch of information directly relating to your competitors. You analyze their habits, marketing tactics, products, and consumer base so you can see where you need to improve.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You may find there\u2019s a gap in the market you can fill. Wherever you see a chance to set yourself apart from others, you must do so.<\/span><\/p><p><span style=\"font-weight: 400;\">So, how do you perform a competitive analysis?<\/span><\/p><h5><span style=\"font-weight: 400;\">Determine who your competitors are<\/span><\/h5><p><span style=\"font-weight: 400;\">Finding your competitors shouldn\u2019t be too difficult &#8211; look at your industry and see who\u2019s selling similar products or has a comparable operating model. Once you\u2019ve got this information, it\u2019s time to segment them into groups.<\/span><\/p><p><span style=\"font-weight: 400;\">They\u2019ll either be indirect or direct competitors. Direct competitors are businesses that sell a similar product in the exact same niche as your organization. Indirect competitors are businesses that compete to meet a similar customer need but create slightly different products (a good example would be Subway and Wendy\u2019s).<\/span><\/p><p><span style=\"font-weight: 400;\">Even if you\u2019re not an enterprise or global business, it doesn\u2019t hurt to benchmark yourself against the top dogs and incorporate a few of their marketing tactics.<\/span><\/p><h5><span style=\"font-weight: 400;\">Collect information on your competitors\u2019 marketing tactics<\/span><\/h5><p><span style=\"font-weight: 400;\">Collecting information on your competitors\u2019 marketing methods is a great way to see if they\u2019re doing anything you\u2019re not and keep ahead of the curve. It\u2019s also useful for discovering new and insightful tactics you might not have come across before.<\/span><\/p><p><span style=\"font-weight: 400;\">You can easily get hold of this information online by using either special analytics software or analyzing their customer base through a CRM lens. Ask yourself questions like, \u201cwhy did they choose XYZ over your business?\u201d and \u201cwhat do they like about XYZ\u2019s approach?\u201d<\/span><\/p><h5><span style=\"font-weight: 400;\">Analyze their social and online presence<\/span><\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-469472c elementor-widget elementor-widget-image\" data-id=\"469472c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"538\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/Analyze-social-and-online-presence.png\" class=\"attachment-large size-large wp-image-19857\" alt=\"Analyze social and online presence\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd99bb0 elementor-widget elementor-widget-text-editor\" data-id=\"bd99bb0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/affise.com\/blog\/using-chatbots\/\"><span style=\"font-weight: 400;\">Image source<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">As a B2B eCommerce business, you\u2019re selling to other businesses. This can make it all too easy to fall into the trap of creating dry, dull content. Sure, you might be marketing to another organization, but why be boring? You\u2019ve got to stand out from the crowd and set yourself apart from all the other B2B eCommerce businesses out there.<\/span><\/p><p><span style=\"font-weight: 400;\">One way to do this is by analyzing your competitors\u2019 social and online presences and then approaching your own social media and digital marketing strategy a little differently.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For example, if most of your competitors use jargon and high-brow language, try switching yours up with casual phrases. Not only will this give your brand a unique TOV amongst everyone else\u2019s, but what you say is more likely to stick in your customers\u2019 minds.<\/span><\/p><h3><span style=\"font-weight: 400;\">Establishing your USP<\/span><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57677e1 elementor-widget elementor-widget-image\" data-id=\"57677e1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"668\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/Establishing-USP.png\" class=\"attachment-large size-large wp-image-19863\" alt=\"Establishing USP\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8d9da0 elementor-widget elementor-widget-text-editor\" data-id=\"f8d9da0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/www.ringcentral.com\/gb\/en\/blog\/definitions\/unique-selling-proposition\/\"><span style=\"font-weight: 400;\">Image source<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">USP is short for \u2018unique selling point\u2019, and figuring yours out is a crucial part of your marketing strategy. In fact, it\u2019s what you\u2019ll build your brand around and flaunt to customers. It means determining what makes your B2B eCommerce business special and what sets it apart from your competitors.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This could be something as simple as a special loyalty scheme you\u2019ve set up for returning businesses or even the way you write your copy or communicate with prospective clients.<\/span><\/p><h3><span style=\"font-weight: 400;\">Setting your budget<\/span><\/h3><p><span style=\"font-weight: 400;\">You also can\u2019t start marketing without knowing your budget. That means understanding how much you currently make and your annual profit.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">There are a few things you can do to set up a successful and sustainable marketing budget, such as:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Estimating your monthly expenses and costs<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Estimating monthly profit and gross profit<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Estimating marketing and sales expenses<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Calculating your net profit margin<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Setting up an emergency fund for a \u2018rainy day\u2019<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Calculating your estimated B2B <\/span><span style=\"font-weight: 400;\">eCommerce conversion rate<\/span><span style=\"font-weight: 400;\"> (divide the number of conversions by the total number of site visitors)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Setting up budget reviews<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Without a pre-determined budget, you risk overspending and losing more money than you make. After all, a marketing strategy is no good if it ends up breaking the bank, so put aside some time to analyze your finances each month.<\/span><\/p><p><span style=\"font-weight: 400;\">Pulling together and organizing data from different sources isn\u2019t always easy, however. Valuable information can get lost, and silos can start to form in your organization.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Luckily, you can keep all this info central and more easily <\/span><a href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-bi-integrates-with-appsflyer-pull-api\/\"><span style=\"font-weight: 400;\">manage data from various marketing channels<\/span><\/a><span style=\"font-weight: 400;\"> with software like Affise BI &#8211; a platform full of the tools, services, and instruments needed to collect and organize data in one central place.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">12 B2B eCommerce marketing strategies you should know<\/span><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8df13b elementor-widget elementor-widget-image\" data-id=\"c8df13b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"521\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/B2B-eCommerce-marketing-strategies.png\" class=\"attachment-large size-large wp-image-19858\" alt=\"B2B eCommerce marketing strategies\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c78e5d elementor-widget elementor-widget-text-editor\" data-id=\"2c78e5d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/affise.com\/blog\/the-ultimate-guide-to-get-more-leads-on-social-media\/\"><span style=\"font-weight: 400;\">Image source<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">Now you\u2019ve nailed your marketing plan, it\u2019s time to move on to its execution. Not sure where to start? We\u2019ve compiled 12 of the top strategies for digital and offline marketing, which are perfect for a small business or B2B eCommerce startup.<\/span><\/p><h3><span style=\"font-weight: 400;\">1. B2B content marketing<\/span><\/h3><p><span style=\"font-weight: 400;\">Content will make up the majority of your marketing campaign and is a great way of connecting with your audience. Not only does it build trust and educate customers on what you\u2019re all about, but it boosts brand awareness.<\/span><\/p><p><span style=\"font-weight: 400;\">Before you can start crafting content for your eCommerce platform, you\u2019ll need to have a solid brand tone of voice (TOV). This is who you are as a business &#8211; your values and personality &#8211; reflected in writing across your digital marketing channels.<\/span><\/p><p><span style=\"font-weight: 400;\">Once you\u2019ve nailed your TOV, you\u2019ve got to be consistent in your messaging and the regularity of your content. You should have some sort of schedule in place, otherwise, you risk falling back and losing the attention of your customers again.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">An easy way to create and stick to a schedule is to use marketing automation software. This can handle basic tasks without the need for someone stepping in, freeing up time for you to focus on the most important matters at hand. The most common marketing automation workflows you\u2019ll find include lead prioritization, email marketing, and personalized advertising.<\/span><\/p><p><span style=\"font-weight: 400;\">Content marketing comes in many forms, so you\u2019ll want to include a broad mix of pieces in your strategy. Some of the most popular include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Blogs and written content<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video and audio content (Youtube posts, podcasts, social media reels, etc.)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Premium content (exclusive webinars, whitepapers, case studies, and so on)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Partner marketing (i.e. generating traffic to your website through a third-party, also known as an affiliate partnership).<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Partner marketing isn\u2019t always easy to navigate, however, especially if you don\u2019t have some kind of tracking system in place. If you have affiliate campaigns coming in from all directions, you\u2019re going to have a hard time monitoring their success.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Luckily, there are tools out there to help you, such as Affise. This helps brands take back control of their affiliate campaigns by providing a single <\/span><a href=\"https:\/\/affise.com\/\"><span style=\"font-weight: 400;\">platform<\/span><\/a><span style=\"font-weight: 400;\"> where they can manage everything. That means tracking, optimization, and recruitment are made much easier.<\/span><\/p><h3><span style=\"font-weight: 400;\">2. Customer-focused FAQs<\/span><\/h3><p><span style=\"font-weight: 400;\">Unlike the average B2C buyer\u2019s journey, the B2B buyer\u2019s is riddled with questions. They\u2019ll want to know more about the specifications and small details of your product than a regular consumer would so make sure you give them the information they need.<\/span><\/p><p><span style=\"font-weight: 400;\">This is partly about educating your customers and partly about giving them a better customer experience, both of which will lead to increased sales and lead generation. An easy way to provide this information is through detailed and customer-focused FAQs.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">These are some of the things you\u2019ll want to include in your FAQs:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product specifications and particular features<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Details on shipping and logistics<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Details on product tracking<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Information on your B2B eCommerce business and what exactly you sell<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pricing information for one-off buyers and also returning and\/or regular customers<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">3. B2B email marketing<\/span><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dedd97a elementor-widget elementor-widget-image\" data-id=\"dedd97a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"578\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/B2B-email-marketing.png\" class=\"attachment-large size-large wp-image-19860\" alt=\"B2B email marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52290b3 elementor-widget elementor-widget-text-editor\" data-id=\"52290b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/affise.com\/blog\/outsourced-affiliate-program-management-global\/\"><span style=\"font-weight: 400;\">Image source<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">A sub-category of content marketing, email marketing is a surefire way to build leads and increase trust among customers. Just because you\u2019re selling to another business doesn\u2019t mean your content has to be dull, boring, or impersonal.<\/span><\/p><p><span style=\"font-weight: 400;\">Set yourself apart from your competitors and try creating a newsletter or weekly\/monthly email that tells your customers about the latest company news, offers, and special discounts.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you want to take things up a notch, you can even include elements of brand storytelling and have a few sections dedicated to user content (for example, what\u2019s trending in eCommerce).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Used alongside your other pieces of content, email marketing campaigns will help you engage and interact with customers. Instead of just being a wholesaler, you\u2019ll start to forge a brand identity and reputation. The great thing about email marketing is a lot of it can be rolled out without human interference.<\/span><\/p><p><span style=\"font-weight: 400;\">Once you\u2019ve written up the content and personalized it, you can use automation and marketing tools specifically aimed at shooting out emails, meaning you can send them to your subscribers without having to lift a finger.<\/span><\/p><h3><span style=\"font-weight: 400;\">4. A high-quality website<\/span><\/h3><p><span style=\"font-weight: 400;\">Online eCommerce companies often get a bad rap for their websites, especially when they\u2019re in the B2B market. Poorly designed websites, boring copy, fluffed-up language and lots of jargon\u2026 At the end of the day, you\u2019re still selling to a customer. It doesn\u2019t matter if they\u2019re another business &#8211; they want as smooth and easy a user experience as a B2C consumer would get.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Take a look at your current website. Does it need a revamp? If pages are lagging, images take longer to load, and your homepage is looking a little stale (cue the classic B2B site; lots of different colored shapes on a white background), it\u2019s time for a transformation.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It doesn\u2019t matter how many hours you put into your marketing efforts &#8211; if your website is poorly designed, it\u2019s going to put customers off. Go through your site and do a deep clean of your homepage, landing pages, and checkout. Poke around and tweak until you get pages that are fully optimized with the latest software (this will prevent lagging and ensure quick load times).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This is also the perfect time to up your SEO (search engine optimization) game. Your website is one of the first things a Google bot sees, so you\u2019ve got to learn how to speak to search engines. A few tips: optimize all your headings, use meta descriptions, do your keyword research, and try to scatter your site content with relevant inbound and outbound links.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">5. Optimizing your online presence<\/span><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e590ed2 elementor-widget elementor-widget-image\" data-id=\"e590ed2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"722\" height=\"514\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/Optimizing-online-presence.png\" class=\"attachment-large size-large wp-image-19866\" alt=\"Optimizing online presence\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e49fefb elementor-widget elementor-widget-text-editor\" data-id=\"e49fefb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/affise.com\/blog\/\"><span style=\"font-weight: 400;\">Image source<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">Next up, take a look at your B2B eCommerce store\u2019s online presence. If the only thing it has going for it is a basic website, it\u2019s time to up your game. As a startup business, you need to get out there and increase brand awareness. The only way you\u2019re going to do this is with a more visible online presence.<\/span><\/p><p><span style=\"font-weight: 400;\">A strong digital presence gives you a platform to communicate and engage with potential customers and gets your startup business in front of fresh eyes. Remember that customers, particularly B2B ones, are likely to do a lot of research before making a purchasing decision, so make sure your brand is easy to find and that they\u2019re likely to stumble across it.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A few easy ways to build your digital presence include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Setting up a LinkedIn business page\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Setting up social media accounts (more on this later)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creating digital content for your customers<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Carrying out partner marketing with a third-party or influencer from a similar niche<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Unfortunately, partner marketing is easier said than done The hardest part is selecting and scoping out your partners. Where should you look? Which ones will suit your industry? Are they trustworthy?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Don\u2019t despair! There\u2019s help available. You can expand your partnerships and accelerate business growth with <\/span><a href=\"https:\/\/affise.com\/reach\/\"><span style=\"font-weight: 400;\">Affise Reach<\/span><\/a><span style=\"font-weight: 400;\">, which has a network of partners at the ready. These will be fully vetted and cherrypicked to suit your brand, meaning all your affiliate networking needs are taken care of for you.<\/span><\/p><h3><span style=\"font-weight: 400;\">6. Customer reviews<\/span><\/h3><p><span style=\"font-weight: 400;\">One of the most powerful B2B marketing strategies is the use of customer testimonials and reviews. Feedback from happy buyers is always important, but it\u2019s even more crucial for a B2B company. As a business-to-business eCommerce store, you\u2019re likely going to be selling wholesale to your customers (and that often means selling in bulk).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Those customers are going to want to know you\u2019re trustworthy and can deliver high-quality products. So, be sure to feature reviews that address these areas as well as shipping, ordering, and ease of transactions.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You might also want to feature a few case studies that show your customer\u2019s success or satisfaction after using your product. This could be something as simple as sharing how many buyers purchase from you on a recurring basis. The more returning customers you have, the more reliable and trustworthy you\u2019ll seem.<\/span><\/p><h3><span style=\"font-weight: 400;\">7. A\/B testing<\/span><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5383d9 elementor-widget elementor-widget-image\" data-id=\"d5383d9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"761\" height=\"572\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/AB-testing.png\" class=\"attachment-large size-large wp-image-19856\" alt=\"AB testing\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57b99c5 elementor-widget elementor-widget-text-editor\" data-id=\"57b99c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A\/B testing (also known as split testing) is a great way to test different areas of your site or compare marketing campaigns and identify any niggles. Essentially, you tweak a particular element and then see how your marketing efforts perform in comparison to their predecessors.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You\u2019ll also be able to see which parts of your site perform better with customers, giving you a chance to tweak and make changes that improve the user experience.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With split-testing, you can test everything from your layouts, CTA buttons, and the checkout experience to the user\u2019s interactions with images and video content.<\/span><\/p><h3><span style=\"font-weight: 400;\">8. Loyalty programs<\/span><\/h3><p><span style=\"font-weight: 400;\">The reality of B2B customers is that many are going to buy products from you in bulk. This kind of relationship often translates into a longer-term partnership.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A great way to keep those customers happy is with a loyalty program or rewards scheme. It doesn\u2019t have to be anything major. It could be as simple as rewarding repeat purchasers with a few coupons for extra referrals.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Other types of referral programs include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Points schemes<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Spend schemes<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tiered schemes<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Partner programs<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">9. Bulk-order options<\/span><\/h3><p><span style=\"font-weight: 400;\">As a B2B eCommerce business, your customers are probably going to be ordering quite a lot of the same products from you in large quantities. Make this experience as smooth as possible by outfitting your eCommerce site and inventory with easy bulk-order options and making sure you\u2019re adequately stocked.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You can push this in your marketing as a unique selling point, which is sure to up your attractiveness to customers who want to spend a large amount of money at once.\u00a0\u00a0\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">10. Auto-replenish systems<\/span><\/h3><p><span style=\"font-weight: 400;\">Not only will B2B customers be ordering in bulk, but they\u2019ll often need to place the same order on repeat. This is why it\u2019s important to keep up-to-date with your stock and<\/span><a href=\"https:\/\/www.brightpearl.com\/inventory-management-system\"><span style=\"font-weight: 400;\"> inventory systems<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; you don\u2019t want to run low on something a customer regularly buys. If you do, you risk losing them to a competitor.<\/span><\/p><p><span style=\"font-weight: 400;\">Stay ahead of the curve and prevent this problem with an auto-replenish system (a system that analyzes your inventory, re-ordering stock before it runs out). Then, advertise this element of your business in your marketing.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">11. Personal outreach<\/span><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad720bb elementor-widget elementor-widget-image\" data-id=\"ad720bb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"658\" height=\"543\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/Personal-outreach.png\" class=\"attachment-large size-large wp-image-19867\" alt=\"Personal outreach\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e85b0d elementor-widget elementor-widget-text-editor\" data-id=\"6e85b0d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/affise.com\/blog\/b2b-rewards-and-incentives\/\"><span style=\"font-weight: 400;\">Image source<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">You should also show customers you care by taking the time to personally reach out to them. This could be in the form of a call, Zoom session, or even a letter &#8211; just make sure you keep up the interaction.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s all good and well to send out a few emails here and there, but a personalized message or check-in can go a long way. As well as developing trust in your brand, personal outreach is a great way of getting feedback.<\/span><\/p><p><span style=\"font-weight: 400;\">Here are a few things you could ask when checking in:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have you been able to navigate our site well?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Could you suggest any areas for improvement?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How do you find our sales team?<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">If you want to make it extra special, try contacting your biggest customers on their birthdays with a personalized message and special gift. Small acts like these can leave a big impression and make them more loyal to your B2B eCommerce business.<\/span><\/p><h3><span style=\"font-weight: 400;\">12. Leverage social media<\/span><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e9f10b elementor-widget elementor-widget-image\" data-id=\"0e9f10b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"661\" height=\"530\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/Leverage-social-media.png\" class=\"attachment-large size-large wp-image-19865\" alt=\"Leverage social media\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfd1a7a elementor-widget elementor-widget-text-editor\" data-id=\"dfd1a7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/affise.com\/blog\/how-to-build-brand-awareness-online\/\"><span style=\"font-weight: 400;\">Image source<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">If you\u2019re not on social media already, now is the time to transition to platforms like Instagram, Twitter, Facebook, and TikTok. A staple for most B2C brands, social media is a great way of bringing in new customers and increasing brand awareness. It becomes a little bit trickier if you\u2019re a B2B business though.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Since you\u2019re selling something to other businesses, you need to make your social media content relevant to your audience yet creative. Don\u2019t be a carbon copy of others in your industry. Just because the majority are putting up boring social content like tutorials and guides, doesn\u2019t mean you have to. Mix up your approach and consider incorporating the latest industry trends with memes or comedic reels.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You could even try getting a few influencers onboard &#8211; a surefire way to get your brand in front of fresh eyes. This might be a little tricker as a B2B eCommerce business, but you could reach out to other popular organizations that need the service\/products you sell and link up with them.<\/span><\/p><p><span style=\"font-weight: 400;\">While partner and influencer marketing isn\u2019t always easy to navigate, it\u2019s worth spending time on. However, rather than manually trying to find third-party advertisers that suit your niche, invest in tools that can help you. For example, with <\/span><a href=\"https:\/\/affise.com\/cpapi\/\"><span style=\"font-weight: 400;\">CPAPI<\/span><\/a><span style=\"font-weight: 400;\">, you can get rid of the hard work and use this data transfer system to automatically connect to new offers and advertisers.<\/span><\/p><h2><span style=\"font-weight: 400;\">The takeaway<\/span><\/h2><p><span style=\"font-weight: 400;\">As a B2B eCommerce startup, marketing is vital to grow your business and boost sales. It\u2019s the only way you\u2019ll be able to build a customer base from the ground up, so be sure to invest a decent amount of time into developing a solid marketing strategy moving forward.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a112c6b elementor-widget elementor-widget-html\" data-id=\"a112c6b\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\n    .blog-intro .blog-intro__title_center {\n    top: 35%;\n    max-width: 500px;\n    margin: 0;\n}\n<\/style>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The world of B2B eCommerce business is much as it sounds to say this sentence aloud: a busy mouthful. Between juggling mounting piles of inventory and maintaining customer relationships, it\u2019s not easy. Add marketing to the mix and the word \u2018startup\u2019, and it becomes a whole lot more difficult.&nbsp; Navigating the world of&nbsp;B2B marketing&nbsp;is already [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":20623,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>12 B2B eCommerce Marketing Tips for Startup Success<\/title>\n<meta name=\"description\" content=\"One way to set yourself apart from the crowd is with solid B2B eCommerce marketing strategies. 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