{"id":20087,"date":"2022-03-22T13:36:24","date_gmt":"2022-03-22T10:36:24","guid":{"rendered":"https:\/\/affise.com\/?p=20087"},"modified":"2025-07-21T10:21:57","modified_gmt":"2025-07-21T07:21:57","slug":"in-house-vs-saas-affiliate-tracking-solution","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/in-house-vs-saas-affiliate-tracking-solution\/","title":{"rendered":"In-house VS SaaS: Choosing your affiliate tracking solution"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20087\" class=\"elementor elementor-20087\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-710aa81 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"710aa81\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-292a3f8\" data-id=\"292a3f8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a2f5b9 elementor-widget elementor-widget-text-editor\" data-id=\"8a2f5b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">To build or not to build? This is the common question that enterprises, affiliate networks, and agencies face when they need a reliable and accurate tracking solution. In contrast with the popular opinion, lower costs of employing Saas apps it\u2019s not the final argument in this decision.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">What has the bigger impact is the opportunities Saas and in-house solutions provide for a business. Can on-premise software give the desired automation and optimization options? Will software as a service provider allow the needed flexibility and customization? What solution allows tracking the metrics a business needs in real-time?<\/span><\/p><p><span style=\"font-weight: 400;\">We compared in-house and Saas tracking solutions by the most important criteria, such as ease of implementation, scalability, and security. Read on to explore the main pros and cons of each software model and make an informed decision.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e0eee6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e0eee6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e0fdaa\" data-id=\"9e0fdaa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-390fbc8 elementor-widget elementor-widget-heading\" data-id=\"390fbc8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Implementation and maintenance<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-94b6762 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94b6762\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-84e94bd\" data-id=\"84e94bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d39a742 elementor-widget elementor-widget-text-editor\" data-id=\"d39a742\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Building an in-house tracking solution for partner marketing is a rocky road. To create and implement the technology, a business needs a lot of time, human resources, IT infrastructure, and equipment.\u00a0 <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9879dfb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9879dfb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3c021e\" data-id=\"b3c021e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42d2096 elementor-widget elementor-widget-accentphrase\" data-id=\"42d2096\" data-element_type=\"widget\" data-widget_type=\"accentphrase.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"accent accent-size-xxsmall\">Developing in-house software for affiliate management may cost you from $250,000 up to $500,000. <\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f61e7e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f61e7e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-05205ab\" data-id=\"05205ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bd2764 elementor-widget elementor-widget-text-editor\" data-id=\"6bd2764\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">However, the biggest flaw of building a solution from scratch is the unpredictability of expenses. <\/span><b>According to the <\/b><a href=\"https:\/\/www.mckinsey.com\/capabilities\/mckinsey-digital\/our-insights\/delivering-large-scale-it-projects-on-time-on-budget-and-on-value\"><b>McKinsey survey<\/b><\/a><b>, in 66% of the cases developing in-house software is fraught with significant cost overruns.<\/b><span style=\"font-weight: 400;\"> In 17% of cases, such projects go so wrong that it threatens the company&#8217;s existence.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Another aspect of building an in-house tracking system is maintenance. The advantage of running an on-premise tracking tool is full control and ownership of the product itself and the data you get from it. Perhaps, it\u2019s the very reason for building a software solution from scratch.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a22914 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a22914\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4646a98\" data-id=\"4646a98\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d28d942 elementor-vertical-align-top elementor-widget elementor-widget-image-box-new\" data-id=\"d28d942\" data-element_type=\"widget\" data-widget_type=\"image-box-new.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"advertising left \"><div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img advertising__image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"877\" height=\"786\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2022-03-22-\u0432-13.46.34.png\" class=\"attachment-full size-full wp-image-20149\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content advertising__content\"><p class=\"elementor-image-box-description advertising__text\">Myths and facts about moving your affiliate program to SaaS<\/p><a href=\"https:\/\/affise.com\/blog\/myths-moving-affiliate-program-to-saas\/\" class=\"elementor-image-box-learnmore advertising__link\">Read \u2192<\/a><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bf0844 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4bf0844\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1003b09\" data-id=\"1003b09\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49967e6 elementor-widget elementor-widget-text-editor\" data-id=\"49967e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">However, with great power comes great responsibility, and companies have to pay for control and ownership. They need to invest regularly in the IT infrastructure and personnel to maintain an in-house solution and keep it available for the end users. It may cost more than $15,000 a month.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In the meantime, running your tracking and operations on a Saas is a more cost-effective and less labor-intensive way. Ready-made tracking platforms are easy to implement even if you need advanced customization. <\/span><b>You can pass all the heavy lifting to the Saas provider.<\/b><span style=\"font-weight: 400;\"> The expenses are way more predictable and in most cases boil down to the amount of your monthly subscription fee.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The maintenance of the Saas tracking system also requires not as much input from your side. The Saas vendor takes care of it, while your in-house team is involved only with reviewing the process. Though the third-party solutions on average do not provide full data ownership, you can eliminate the risks related to it. Choose a <a href=\"https:\/\/affise.com\/saas\/\">reliable tool<\/a> that provides robust tracking options and ensures your data safety.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8107131 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8107131\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea94e21\" data-id=\"ea94e21\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9e6ef4 elementor-widget elementor-widget-heading\" data-id=\"f9e6ef4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Customization opportunities<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af9dd42 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af9dd42\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42d2bd6\" data-id=\"42d2bd6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac5d4d3 elementor-widget elementor-widget-image\" data-id=\"ac5d4d3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1281\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/software-developer-g2c6427874_1920.jpg\" class=\"attachment-large size-large wp-image-20130\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b9a4a5a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b9a4a5a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-600e7f5\" data-id=\"600e7f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d8829d elementor-widget elementor-widget-text-editor\" data-id=\"8d8829d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Building a marketing tracking solution in-house is probably the best way to shape it just the way you need it. This option allows the best possible customization and flexibility opportunities.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Yet, this approach has some pitfalls; you may simply not be aware of the specific processes and issues of tracking. When you eventually encounter them, you\u2019ll need to adjust your platform and add new features, which, in its turn, will take more time, money, and labor. Thus, you risk lagging behind your schedule.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Saas solutions are built with expertise in the industry and customers\u2019 best interests at heart, so you may be aware that you\u2019ll get all the basic functionality by default. Moreover, you can find many solutions that offer tons of customization options.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For instance, Affise Performance allows you to make adjustments in design, system settings, content and navigation, alert system, statistics dashboards, and legal information. <\/span><a href=\"https:\/\/affise.com\/customization\/\"><span style=\"font-weight: 400;\">Learn more about our platform customization opportunities here<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">However, the key to success with customization is to find out whether you really need the customization you\u2019ve planned initially. Try to focus on the adjustments that add value to your project, workflows, and processes. Customizing a solution for bells and whistles isn&#8217;t worth the hassle, whether it\u2019s a Saas product implementation or in-house software development.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70f6eba elementor-widget elementor-widget-request-free-trial\" data-id=\"70f6eba\" data-element_type=\"widget\" data-widget_type=\"request-free-trial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"article__wrapper\">\n            <div class=\"request-phrase\">\n                <p class=\"request-phrase__text\"><p><span style=\"font-size: 14pt;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Start with Affise Performance today for free and manage your partnership marketing strategies seamlessly &quot;}\" data-sheets-userformat=\"{&quot;2&quot;:897,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:1,&quot;11&quot;:4,&quot;12&quot;:0}\">Start with <strong>Affise Performance<\/strong> today for <strong>FREE<\/strong> and manage your partnership marketing strategies seamlessly <\/span><\/p><\/p>\n                <p>\n                    <a href=\"https:\/\/affise.com\/contact-us\/\" >\n                        <button class=\"request-phrase__button\">\n                            Get Affise                        <\/button>\n                    <\/a>\n                <\/p>\n            <\/div>\n        <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b7f0222 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b7f0222\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13270dd\" data-id=\"13270dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3317586 elementor-widget elementor-widget-heading\" data-id=\"3317586\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Integrations<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f62011b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f62011b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ead2e70\" data-id=\"ead2e70\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f49237f elementor-widget elementor-widget-text-editor\" data-id=\"f49237f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The ability to support integrations with various services, smoothness of implementing these integrations and the speed of data transfer between services are crucial criteria for choosing a tracking solution. With an on-premise tracking platform, you can incorporate the easy setup for integrations with other services your company uses. To nail it, your developers should have in-detail knowledge about all the platforms you want to integrate with.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The Saas model, on the contrary, can simplify integration with third-party services. Saas apps often offer a set of ready-to-apply integrations with the most-used solutions: CRMs, fraud-prevention tools, marketing automation services, etc.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Another thing that can make integrations in the Saas model run smoother is an <\/span><a href=\"https:\/\/affise.com\/api\/\"><span style=\"font-weight: 400;\">open API<\/span><\/a><span style=\"font-weight: 400;\">. It allows businesses to connect with third-party services directly, seamlessly integrate data, and set up automated software updates.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Finally, a good Saas vendor can help you set up the integration with a custom service if you need it. Though Affise has both an open API and a robust set of pre-built integrations, we can not embrace everything that the modern market offers. So, when one of our customers needed integration with Sportintech, our team quickly set it up. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1746bbb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1746bbb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36698d6\" data-id=\"36698d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-805c831 elementor-widget elementor-widget-heading\" data-id=\"805c831\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fraud-prevention<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-017166f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"017166f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-087d4d4\" data-id=\"087d4d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eef28a3 elementor-widget elementor-widget-text-editor\" data-id=\"eef28a3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Advertising fraud is one of the biggest threats to your marketing budget. According to Juniper Research, total losses to ad fraud will reach <\/span><a href=\"https:\/\/www.businesswire.com\/news\/home\/20190520005650\/en\/Juniper-Research-Advertising-Fraud-Losses-to-Reach-42-Billion-in-2019-Driven-by-Evolving-Tactics-by-Fraudsters#:~:text=As%20a%20result%2C%20fraudulent%20players,unused%20inventory%20with%20fraudulent%20ads.&amp;text=The%20research%20forecasts%20that%20spend,from%20%2428%20billion%20in%202019.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">$100 billion<\/span><\/a><span style=\"font-weight: 400;\"> by 2023. Apart from it, advertising fraud distorts the tracking results, making you mistaken when planning future campaigns. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bbfe9e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bbfe9e8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3573897\" data-id=\"3573897\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0f1bf6 elementor-vertical-align-top elementor-widget elementor-widget-image-box-new\" data-id=\"b0f1bf6\" data-element_type=\"widget\" data-widget_type=\"image-box-new.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"advertising left \"><div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img advertising__image\"><img decoding=\"async\" width=\"1056\" height=\"776\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2022-03-22-\u0432-13.39.27.png\" class=\"attachment-full size-full wp-image-20147\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content advertising__content\"><p class=\"elementor-image-box-description advertising__text\">Learn more about affiliate marketing fraud and how to prevent it with Affise<\/p><a href=\"https:\/\/affise.com\/blog\/affiliate-fraud-prevention-in-affise\/\" class=\"elementor-image-box-learnmore advertising__link\">Read \u2192<\/a><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26e1495 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26e1495\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c8eacf\" data-id=\"4c8eacf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-babc25b elementor-widget elementor-widget-text-editor\" data-id=\"babc25b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The best way to protect your campaigns from sharp practices when building in-house solutions is by integrating with anti-fraud software. The variety of startups offering such tools is quite profuse, so you can choose the most suitable solution.<\/span><\/p><p><span style=\"font-weight: 400;\">However, Saas products can combat fraud even more effectively by combining their own robust technologies with the top market solutions. A great example of such collaboration is an <\/span><a href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-and-24metrics-introduce-the-game-changing-advanced-anti-fraud\/\"><span style=\"font-weight: 400;\">advanced anti-fraud by Affise and 24metrics<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Thanks to leading fraud detection algorithms, this technology finds fraudulent traffic with unprecedented accuracy. The prevention technology allows you to ban fraudulent traffic off the bat, without making you deal with fake conversions and affiliates at the end of the month.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-85b3438 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"85b3438\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa095c6\" data-id=\"fa095c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33babb9 elementor-widget elementor-widget-heading\" data-id=\"33babb9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Data security & compliance<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1f0540 elementor-widget elementor-widget-image\" data-id=\"d1f0540\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1021\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/europe-g8b2ee1325_1920.jpg\" class=\"attachment-large size-large wp-image-20129\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a070efd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a070efd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6feb952\" data-id=\"6feb952\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c88c6d elementor-widget elementor-widget-text-editor\" data-id=\"3c88c6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the previous years, a great chunk of internet users have fallen victim to cybercriminals or had their data compromised. Thus, consumers are growing more concerned about their data privacy and protection. That\u2019s why data security should be the be-all-and-end-all for modern businesses and the tracking solutions they utilize. And that\u2019s why governments and organizations have set up a wide range of data and privacy regulations in the previous years.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8424e83 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8424e83\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d3f338\" data-id=\"6d3f338\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96f2fa6 elementor-vertical-align-top elementor-widget elementor-widget-image-box-new\" data-id=\"96f2fa6\" data-element_type=\"widget\" data-widget_type=\"image-box-new.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"advertising left \"><div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img advertising__image\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"786\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2022-03-22-\u0432-13.38.21.png\" class=\"attachment-full size-full wp-image-20148\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content advertising__content\"><p class=\"elementor-image-box-description advertising__text\">How to track performance in the cookieless world<\/p><a href=\"https:\/\/affise.com\/blog\/how-to-track-performance-in-the-cookieless-world\/\" class=\"elementor-image-box-learnmore advertising__link\">Learn now \u2192<\/a><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ab0b85 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ab0b85\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b8852c\" data-id=\"5b8852c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6995793 elementor-widget elementor-widget-text-editor\" data-id=\"6995793\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Unfortunately, safeguarding the data and staying compliant with the rules it\u2019s arduous work for those who decide to build on-premise software. It may require more time and human resources, which makes the total cost soar. Another way is outsourcing part of this work to third-party services, which hurts reliability.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Apart from the technical part of this issue, businesses need to take care of the compliance validation, which involves streamlining processes, educating the team, hiring lawyers, and more. Enforcing all regulatory requirements may be much easier if you choose a relatable Saas product.<\/span><\/p><p><span style=\"font-weight: 400;\">Saas vendors work as data processors when it comes to tracking solutions. It means they fulfill obligations under the GDPR towards existing customers and their employees. And, of course, they put a lot of effort into staying compliant and keeping their customers\u2019 data safe.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To ensure your Saas solution is reliable, pay attention to such evidence as compliance certificates. For instance, Affise addresses the regulations and rules rigorously, which is approved by numerous documents. We have the <\/span><a href=\"https:\/\/affise.com\/blog\/affise-eprivacy-certification\/\"><span style=\"font-weight: 400;\">ePrivacyseal<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/affise.com\/blog\/affise-successfully-completes-soc-2-type-ii-certification\/\"><span style=\"font-weight: 400;\">SOC2 Type II compliance certificate<\/span><\/a><span style=\"font-weight: 400;\"> proving our trustworthiness and compliance with the most stringent industry standards. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b7d9ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b7d9ed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5282681\" data-id=\"5282681\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd4771b elementor-widget elementor-widget-heading\" data-id=\"cd4771b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">System reliability and troubleshooting<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f389f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f389f8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-680b950\" data-id=\"680b950\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-761cdc0 elementor-widget elementor-widget-text-editor\" data-id=\"761cdc0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Building your own solution allows you to gain control over its reliability. In theory, it means roughly no downtime and fast troubleshooting with your internal resources. In practice, you need quite a huge team of professionals working on keeping your software going. Moreover, any upgrade \u2013 which you will definitely need \u2013 come across as an expensive and time-consuming undertaking.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Sticking to Saas applications allows less control but at the same time takes care of system reliability off your shoulders. With a quality solution, you may count on a high degree of reliability. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d2c78c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d2c78c2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a2c883\" data-id=\"0a2c883\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-486c8a0 elementor-widget elementor-widget-accentphrase\" data-id=\"486c8a0\" data-element_type=\"widget\" data-widget_type=\"accentphrase.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"accent accent-size-xxsmall\">Such solutions as Affise ensures 99.9% of the system uptime. Sounds impressive, isn\u2019t it?<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-339a1b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"339a1b9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f8bd0\" data-id=\"89f8bd0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a69aee elementor-widget elementor-widget-text-editor\" data-id=\"2a69aee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Another aspect is no need to keep the in-house IT team for maintenance and troubleshooting. A Saas product with a dedicated customer support team can help you tackle any issue with unprecedented speed and quality.<\/span><\/p><p><span style=\"font-weight: 400;\">Finally, upgrading the Saas tracking solution may take a little less hassle. In most cases, your role boils down to validating the update, which means minimal involvement in the process. However, you have much less control over the updates, but the Saas provider will always inform you about them in advance.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1947ba9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1947ba9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c06ced\" data-id=\"7c06ced\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b707f29 elementor-widget elementor-widget-heading\" data-id=\"b707f29\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Scalability<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9c7169 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c9c7169\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e93c710\" data-id=\"e93c710\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f09f197 elementor-widget elementor-widget-text-editor\" data-id=\"f09f197\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Businesses are built to grow, and tracking solutions they use should follow this trend. On average, on-premise software doesn\u2019t take account of this pattern, as businesses build it relying on their current needs. It makes further scalability an arduous and time-consuming process. All changes applied to the growing business needs may take a lot of long-term planning and resources for scaling.<\/span><\/p><p><span style=\"font-weight: 400;\">Meanwhile, Saas solutions are built with various businesses in mind, from small companies to enterprises. It creates a great base for scaling as an evolving company has easy access to more suitable solutions for the new stage of its growth and can switch to them without wasting resources. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b5f1954 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b5f1954\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27037e3\" data-id=\"27037e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ced95a elementor-widget elementor-widget-heading\" data-id=\"1ced95a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">To sum up<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc4929a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc4929a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e1d40e6\" data-id=\"e1d40e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01e414a elementor-widget elementor-widget-text-editor\" data-id=\"01e414a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<table class=\"alignleft\" style=\"height: 20px; width: 780px; border-style: solid; border-color: #e9d8f2; max-width: 100%;\" border=\"1\">\n<tbody>\n<tr>\n<th style=\"border-style: solid; border-color: #e9d8f2;\">\n<p style=\"text-align: center;\"><strong><span style=\"font-size: 14pt;\">Saas<\/span><\/strong><\/p>\n<\/th>\n<td style=\"border-color: #e9d8f2; border-style: solid;\">\n<p style=\"text-align: center;\"><span style=\"font-size: 14pt;\"><strong>In-house<\/strong><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-style: solid; background-color: #e9d8f2; height: 20px;\" colspan=\"2\">\n<p style=\"text-align: center;\"><b>Implementation and maintenance\u00a0<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-style: solid; border-color: #e9d8f2;\">\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Predictable cost;<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can start within several business days;<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Effortless maintenance.<\/span><\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cost is often higher than expected;<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Requires a lot of time and effort for implementation;<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">High-maintenance.<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #e9d8f2;\" colspan=\"2\">\n<p style=\"text-align: center;\"><b>Customization opportunities<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customization opportunities are relatively limited, but the flexibility is still high enough;<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Easy to make changes.<\/span><\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Highest possible customization and flexibility.<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #e9d8f2;\" colspan=\"2\">\n<p style=\"text-align: center;\"><b>Integrations<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Easy integrations with third-party services through pre-built integrations;<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fast data transfer with open API;<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The possibility to request a custom integration.<\/span><\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Complicated integrations with third-party services;<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fast data transfer.<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #e9d8f2;\" colspan=\"2\">\n<p style=\"text-align: center;\"><b>Fraud-prevention<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Robust set of in-house and third-party solutions;<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unique protection solutions built in collaboration with industry leaders.<\/span><\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Robust security to integrations with fraud-prevention services.<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #e9d8f2;\" colspan=\"2\">\n<p style=\"text-align: center;\"><b>Data security &amp; compliance<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Full compliance with no effort from your side;<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Robust data-protection technologies and processes.<\/span><\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Additional time and resources needed to achieve compliance and protect data;<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Complicated enforcement of regulatory requirements.<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #e9d8f2;\" colspan=\"2\">\n<p style=\"text-align: center;\"><b>System reliability and troubleshooting<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">High reliability &#8211; up to 99.9% of uptime for specific solutions;<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Troubleshooting is on the Saas vendor side;<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Regular no-hussle updates.<\/span><\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">High demand for additional resources to provide reliability and troubleshooting;<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Expensive and time-consuming system updates.<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #e9d8f2;\" colspan=\"2\">\n<p style=\"text-align: center;\"><b>Scalability<\/b><\/p>\n<\/td>\n<\/tr>\n<tr style=\"border-style: solid; border-color: #000000;\">\n<td>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scaling with minimal time and effort required.<\/span><\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Long-term planning and profuse resources are needed for scaling.<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2251899 elementor-widget elementor-widget-spacer\" data-id=\"2251899\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0097ae8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0097ae8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8bb8943\" data-id=\"8bb8943\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b5fe82 elementor-widget elementor-widget-text-editor\" data-id=\"4b5fe82\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">All in all, Saas is a reasonable option for quickly growing businesses. Despite certain limits in customization and integrations, software as a service offers easy implementation and maintenance, robust fraud-prevention tools, reliable data security and compliance to stringent standards, excellent reliability, and scalability.<\/span><\/p><p><span style=\"font-weight: 400;\">If Saas is your tracking of choice, try Affise \u2013 the platform for data-loving marketers that provides accurate tracking with a wide range of tools. Our solution offers various attribution models that help you get meaningful insights even in the cookieless era. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-db6b68f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db6b68f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4328232\" data-id=\"4328232\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-baf31a7 elementor-widget elementor-widget-request-free-trial\" data-id=\"baf31a7\" data-element_type=\"widget\" data-widget_type=\"request-free-trial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"article__wrapper\">\n            <div class=\"request-phrase\">\n                <p class=\"request-phrase__text\">Try&nbsp;<strong><b>Affise&nbsp;<\/b><\/strong>today! Submit for<strong>&nbsp;a&nbsp;free trial&nbsp;<\/strong>and<br>check out&nbsp;<strong>all&nbsp;platform\u2019s functionality<\/strong>&nbsp;by yourself!<\/p>\n                <p>\n                    <a href=\"https:\/\/affise.com\/contact-us\/\" >\n                        <button class=\"request-phrase__button\">\n                            Request Free Trial                        <\/button>\n                    <\/a>\n                <\/p>\n            <\/div>\n        <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>To build or not to build? This is the common question that enterprises, affiliate networks, and agencies face when they need a reliable and accurate tracking solution. In contrast with the popular opinion, lower costs of employing Saas apps it\u2019s not the final argument in this decision. What has the bigger impact is the opportunities [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":20136,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[51],"tags":[173,108,228,182],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Affiliate Tracking Solution: SaaS vs In-house Guide<\/title>\n<meta name=\"description\" content=\"We compared in-house and Saas tracking solutions by the most important criteria. Read on to explore the main pros and cons of each software.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/in-house-vs-saas-affiliate-tracking-solution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In-house VS SaaS Tracking: Pros and Cons\" \/>\n<meta property=\"og:description\" content=\"Building and in-house solution or using Saas: what approach to affiliate tracking software is more efficient? 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