{"id":20184,"date":"2022-03-28T16:36:40","date_gmt":"2022-03-28T13:36:40","guid":{"rendered":"https:\/\/affise.com\/?p=20184"},"modified":"2025-01-12T17:26:48","modified_gmt":"2025-01-12T14:26:48","slug":"ecommerce-marketing-9-tips-to-boost-your-roi","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/ecommerce-marketing-9-tips-to-boost-your-roi\/","title":{"rendered":"eCommerce marketing: 9 tips to boost your ROI"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20184\" class=\"elementor elementor-20184\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a434c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a434c2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6181ae7\" data-id=\"6181ae7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7f6998 elementor-widget elementor-widget-text-editor\" data-id=\"e7f6998\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Customer attention is focused on eCommerce, which has made significant strides in recent years <\/span><span style=\"font-weight: 400;\">since<\/span><span style=\"font-weight: 400;\"> the market is expected to grow by almost <\/span><a href=\"https:\/\/www.reportlinker.com\/clp\/global\/510738\"><span style=\"font-weight: 400;\">$11<\/span><\/a><span style=\"font-weight: 400;\"> trillion by 2025. However, the way to sell or buy is not the same as a few years ago. The field is rapidly evolving and constantly changing while requiring marketers to review their tactics frequently.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d24b468 elementor-vertical-align-top elementor-widget elementor-widget-image-box-new\" data-id=\"d24b468\" data-element_type=\"widget\" data-widget_type=\"image-box-new.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"advertising left \"><div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img advertising__image\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/ecommerce-1-150x150.png\" class=\"attachment-alm-thumbnail size-alm-thumbnail wp-image-20403\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content advertising__content\"><p class=\"elementor-image-box-description advertising__text\">13 eCommerce Trends to Watch in 2022<\/p><a href=\"https:\/\/affise.com\/blog\/13-ecommerce-trends-to-watch-in-2022\/\" class=\"elementor-image-box-learnmore advertising__link\">Learn now \u2192<\/a><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8969b9e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8969b9e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6de7db4\" data-id=\"6de7db4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-049e748 elementor-widget elementor-widget-text-editor\" data-id=\"049e748\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Research from <\/span><a href=\"https:\/\/www.shopify.com\/enterprise\/blog\/global-ecommerce-statistics\"><span style=\"font-weight: 400;\">Shopify<\/span><\/a><span style=\"font-weight: 400;\"> shows that consumers are willing to spend more on a brand that shares common ideas. They are 4x more likely to buy from a company with strong brand values while considering as a crucial point the environmental impact of the products <\/span><span style=\"font-weight: 400;\">they&#8217;ve chosen<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Additionally, eCommerce is requiring new promotion strategies, as paid advertising costs grow and leads are more difficult to convert. In this scenario, brands are looking for long-term tactics and prioritizing customer lifetime value.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e62648 elementor-widget elementor-widget-image\" data-id=\"5e62648\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1251\" height=\"769\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/eccomerce.png\" class=\"attachment-large size-large wp-image-20187\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-281f9ca elementor-widget elementor-widget-text-editor\" data-id=\"281f9ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Image source: Statista, Shopify<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6be8ac3 elementor-widget elementor-widget-text-editor\" data-id=\"6be8ac3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>How do recent changes affect your ROI?\u00a0<\/b><\/h2><p><span style=\"font-weight: 400;\">Successful eCommerce today depends not only on a good product but also on good digital marketing strategies. Even if your product is ready to be marketed and offers remarkable quality, the big challenge is to make potential customers aware of the existence of your product or service and get them to trust your brand.<\/span><\/p><p><span style=\"font-weight: 400;\">That brings us to one of the side effects of all the growth eCommerce is experiencing, the<\/span><a href=\"https:\/\/affise.com\/blog\/ecommerce-customer-acquisition-model\/\"><span style=\"font-weight: 400;\"> increase in acquisition costs<\/span><\/a><span style=\"font-weight: 400;\">. Competition is rising and making it harder to be found by new customers. As a result, many brands are focusing on lifetime value as a way to increase their <a href=\"https:\/\/affise.com\/roi-calculator\/\">ROI<\/a>.<\/span><\/p><p><span style=\"font-weight: 400;\">Even though nailing down ROI can be tricky, measuring it is crucial to track progress and understand what needs to be done to improve your marketing strategies. So if you find that the ROI is not in line with the expected indicators, it means that you need to change your tactics. Same for the other side: when a strategy is working well, you must identify it.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To learn more about the best strategies in eCommerce marketing, let&#8217;s look at the tactics <\/span><span style=\"font-weight: 400;\">your business needs to increase ROI and stay ahead of the competition.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59a68b4 elementor-widget elementor-widget-image\" data-id=\"59a68b4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/beautiful-asian-woman-using-smartphone-buying-online-shopping.jpg\" class=\"attachment-large size-large wp-image-20191\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b472bed elementor-widget elementor-widget-text-editor\" data-id=\"b472bed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Image source: Freepik<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e1a7e5 elementor-widget elementor-widget-text-editor\" data-id=\"6e1a7e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>How to build a successful eCommerce strategy in 2022<\/b><\/h2><h3><b>1 &#8211; Reflect on the history and specifics of your brand<\/b><\/h3><p><span style=\"font-weight: 400;\">One of the key tactics for eCommerce owners who want to succeed in 2022 is to invest in their brand&#8217;s differentiators and values. To do this, analyze your values to see if they are being communicated appropriately.<\/span><\/p><p><span style=\"font-weight: 400;\">This is not only important to stand out from the competition, but also to show that your brand shares common values with your customers, as this will increase trust. For instance, if your brand is committed to simplifying the customer&#8217;s daily routine, demonstrate this through simple and clear communication, as Glossier, a make-up eCommerce website, does.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The <a href=\"https:\/\/www.glossier.com\/?click_id=Q0MQ1PWwJxyIUAlXYLRve3KTUkGTwaT82RON3Y0&amp;irgwc=1&amp;utm_source=impactradius&amp;utm_medium=affiliate&amp;utm_campaign=Skimbit+Ltd.&amp;utm_content=431612&amp;g_ref=fe96da46dc4a93&amp;utm_publishergroup=subnetworks&amp;redirected=1\">Glossier<\/a> message emphasizes that make-up is simple and casual, and one of the ways they do it is by describing their products easily and giving useful tips to show how simple it is.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d2b841 elementor-widget elementor-widget-image\" data-id=\"8d2b841\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1471\" height=\"784\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/glossier.png\" class=\"attachment-large size-large wp-image-20190\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13c29c5 elementor-widget elementor-widget-text-editor\" data-id=\"13c29c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Image source: Glossier<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de4f051 elementor-widget elementor-widget-text-editor\" data-id=\"de4f051\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><b>2 &#8211; <\/b><b>Optimize<\/b><b> an SEO-friendly website<\/b><\/h3><p><span style=\"font-weight: 400;\">An eCommerce website needs to communicate well, plus perform expected, capturing leads and conversions. As you probably know, without enough visitors to your site, your ROI will decline. So, we can assume a big part of ROI results is related to how the website is performing: if visitors are finding what they need, if it is intuitive, and so on. More visitor interactions usually lead to more chances of conversions.<\/span><\/p><p><span style=\"font-weight: 400;\">To achieve good results, you should consider using SEO to increase your <\/span><a href=\"https:\/\/affise.com\/blog\/increase-website-traffic\/\"><span style=\"font-weight: 400;\">website traffic<\/span><\/a><span style=\"font-weight: 400;\"> organically. Creating engaging content that answers frequently asked questions and helps your audience are some common ways to do this. From time to time, content should be updated. However, this is not all, and here are more techniques to consider:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-750c774 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-arrow_list\" data-id=\"750c774\" data-element_type=\"widget\" data-widget_type=\"arrow_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n                <ul class=\"arrow-list\">\n                                            <li>\n                            Employing keyword research is essential for connecting your customer's search intent to the products selling on the website. Think about how to optimize your page by adding strategic keywords in URLs, meta tags, and content.                         <\/li>\n                                                <li>\n                            To research keywords with high purchase intent, use search engines like Google or Amazon for keyword research. Type in the name of your product or service and observe which terms are suggested as the most searched for.                        <\/li>\n                                                <li>\n                            Ensure the content is relevant, while it is easy to find it. In other words, make the structure of your site simple and objective. SEO optimization is about the customer finding what it needs in a few clicks.                        <\/li>\n                                                <li>\n                            An eCommerce also needs content, which should not only be good for the user but should also be unique. Moreover, duplicated content can lead to site penalties or other potential problems.                        <\/li>\n                                                <li>\n                            Have a content marketing strategy to drive organic visitors and use link building to improve your site's authority.                        <\/li>\n                                        <\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5a40bd elementor-widget elementor-widget-text-editor\" data-id=\"b5a40bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><b>3 &#8211; Integrate with Social Commerce<\/b><\/h3><p><span style=\"font-weight: 400;\">While interacting and learning more about business on social media, customers can easily detect if a brand is what they expect: transparent, authentic, and readily available. Now, when a consumer likes a brand, it is possible to purchase without even <\/span><span style=\"font-weight: 400;\">leaving <\/span><span style=\"font-weight: 400;\">social media.<\/span><\/p><p><span style=\"font-weight: 400;\">Recently, social media channels have improved their tools to allow brands to sell directly on the platform, without <\/span><span style=\"font-weight: 400;\">redirecting customers to their website<\/span><span style=\"font-weight: 400;\">. As a result, <\/span><span style=\"font-weight: 400;\">sales through social media channels are increasingly growing, and, according to research, set to almost <\/span><a href=\"https:\/\/www.shopify.com\/enterprise\/blog\/global-ecommerce-statistics\"><span style=\"font-weight: 400;\">triple by 2025<\/span><\/a><span style=\"font-weight: 400;\">, with China as the global leader of this expansion. <\/span><span style=\"font-weight: 400;\">Thus, many strategies are being tested, and Social Commerce is at the center of online shopping, especially thinking about tomorrow\u2019s consumers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.instagram.com\/ikeausa\/\">Ikea<\/a>, for example, has a page on Instagram where customers can get inspired to decorate their house while they can see the products and buy them with a click. It saves their time when compared with going to the website and searching for the item. However, keep in mind that this resource only works on mobile. To employ Social Commerce, start by synchronizing<\/span><span style=\"font-weight: 400;\"> the product catalog with your business accounts on social platforms, so users can shop there directly.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-106bdb4 elementor-widget elementor-widget-text-editor\" data-id=\"106bdb4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-67a213f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67a213f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-30e5826\" data-id=\"30e5826\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a4c1d8 elementor-widget elementor-widget-image\" data-id=\"7a4c1d8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"738\" height=\"1050\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/Ikea-Social-Ecommerce-Example-1.jpg\" class=\"attachment-large size-large wp-image-20410\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8d63c5b\" data-id=\"8d63c5b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b31b76 elementor-widget elementor-widget-image\" data-id=\"4b31b76\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"722\" height=\"998\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/Ikea-Social-Ecommerce-Example-2-1.jpg\" class=\"attachment-large size-large wp-image-20412\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3d93d42 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d93d42\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f61bba6\" data-id=\"f61bba6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51a410e elementor-widget elementor-widget-text-editor\" data-id=\"51a410e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Image source: Ikea instagram<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a734610 elementor-widget elementor-widget-text-editor\" data-id=\"a734610\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><b>4 &#8211; Use video in your strategy<\/b><\/h3><p><span style=\"font-weight: 400;\">Shopping via digital platforms has one accelerant: video. Research has found that <\/span><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\"><span style=\"font-weight: 400;\">86%<\/span><\/a><span style=\"font-weight: 400;\"> of businesses use video as a marketing tool, motivated by consumers&#8217; desire to watch product videos before buying. As a result, videos can help your eCommerce business gain visibility and recognition in many ways. <\/span><span style=\"font-weight: 400;\">One of the tactics most used by brands selling on social media platforms is a live chat<\/span><span style=\"font-weight: 400;\">. Brands are testing the format of live sales for various products and services, as is the case of <\/span><a href=\"https:\/\/perfectdailygrind.com\/2022\/03\/rise-of-coffee-livestreams-in-china\/\"><span style=\"font-weight: 400;\">coffee livestreams in China<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">These practices allow customers to ask questions and understand more about the products in real-time. Additionally, shows the brand is accessible and easy to reach, which directly influences the purchase decision.\u00a0 Videos work for many niches, especially beauty and well-being. For instance, the eCommerce Sephora has a Youtube channel where they explain and demonstrate how to use their products.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48a69db elementor-widget elementor-widget-video\" data-id=\"48a69db\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=8_JRz3Isyl4&amp;ab_channel=Sephora&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa15397 elementor-widget elementor-widget-html\" data-id=\"fa15397\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\n    .blog-intro .blog-intro__title_center {\n    top: 25%;\n    max-width: 500px;\n    margin: 0;\n}\n<\/style>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0aad833 elementor-widget elementor-widget-text-editor\" data-id=\"0aad833\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>\u00a0<\/h3><h3><b>5 &#8211; Collaborate with influencers, creators, and partners<\/b><\/h3><p><span style=\"font-weight: 400;\">Consumers are increasingly looking for recommendations. According to Shopify research, <\/span><a href=\"https:\/\/www.shopify.com\/enterprise\/blog\/global-ecommerce-statistics\"><span style=\"font-weight: 400;\">89%<\/span><\/a><span style=\"font-weight: 400;\"> of viewers trust recommendations provided by YouTube creators. So, teaming up with influencers, content creators, and partners is a great way to promote campaigns to audiences potentially interested in your products.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Some benefits include integrating new channels to reach your audience since establishing a partnership will take your brand to be seen by more potential clients. As a result, your brand will gain trust from the niche, which helps your business to drive better results and conversions.<\/span><\/p><p><span style=\"font-weight: 400;\">For many brands, finding and establishing beneficial partnerships with influencers can be a challenge. This tends to be even more difficult when we think about long-term relationships. To do it smoothly, Reach is a platform developed to simplify partnerships by allowing brands to discover partners globally and contact them directly.<\/span><\/p><p><span style=\"font-weight: 400;\">Thus, the platform allows you to easily manage partnerships in a personalized way and monitor the performance of each partner. This way, a brand can know which influencers and content creators are the most promising for its niche and offer.\u00a0<\/span><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/affise.com\/reach\/\"><b>Start using Reach now and see how partners can boost your results<\/b><\/a>5<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66a5b93 elementor-widget elementor-widget-text-editor\" data-id=\"66a5b93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcbd557 elementor-widget elementor-widget-image\" data-id=\"fcbd557\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/e-commerce-shop-online-homepage-sale-concept.jpg\" class=\"attachment-large size-large wp-image-20188\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73b970c elementor-widget elementor-widget-text-editor\" data-id=\"73b970c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Image source: Freepik<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7250553 elementor-widget elementor-widget-text-editor\" data-id=\"7250553\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><b>6 &#8211; <\/b><b>Provide a great online shopping experience<\/b><\/h3><p><span style=\"font-weight: 400;\">Having an eCommerce website involves constantly thinking about ways to improve the consumer&#8217;s virtual shopping experience. One reason is that potential customers can quickly walk away if they are confused or disappointed by complicated navigation, visual clutter, glitches, or errors that can cause a website to not function properly.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Therefore, it is essential to write thorough product descriptions, provide attractive images and reviews to help visitors make purchasing decisions. Let&#8217;s see what are the points to be considered in this regard:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa0523a elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-arrow_list\" data-id=\"fa0523a\" data-element_type=\"widget\" data-widget_type=\"arrow_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n                <ul class=\"arrow-list\">\n                                            <li>\n                            Your value proposition should be present on the very first page. Your customer's attention span is increasingly short and they don't want to waste time. That's why your eCommerce should present the most important messages about your products right on the first page.                        <\/li>\n                                                <li>\n                            High-quality images are not only a matter of aesthetics, but they also convey trust and credibility to your customer.                        <\/li>\n                                                <li>\n                            The main categories of your site should be listed on the home page to provide an overview of the variety of products available. Each product should have a full and interactive description, with testimonials, videos, and other materials.                        <\/li>\n                                        <\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-002bb0a elementor-widget elementor-widget-text-editor\" data-id=\"002bb0a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Your eCommerce can be a responsive website with quality products, good offers, and competitive conditions. However, if it does not provide different payment options, you are losing potential sales. Customers need to feel free and comfortable to make the payment with the method they prefer, and by allowing them to do it, brands are increasing the chances of conversion and repeat purchases.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-498e245 elementor-widget elementor-widget-text-editor\" data-id=\"498e245\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>7 &#8211; Create a community with purpose<\/b><\/p><p><span style=\"font-weight: 400;\">One way to strengthen relationships with customers is by creating more interaction points and building communities. Increasingly, communities are gaining ground among consumers, as well as lowering customer support costs for customer service.<\/span><\/p><p><span style=\"font-weight: 400;\">However, if a brand is building a community, it should consider going beyond just answering questions. Business owners should think of this space as an opportunity to keep their customers engaged and show that the brand shares common values with them.<\/span><\/p><p><span style=\"font-weight: 400;\">Also, <\/span><span style=\"font-weight: 400;\">experiment with <\/span><span style=\"font-weight: 400;\">creating your community in a closed form, to give a sense of exclusivity to members. Creating content or &#8220;members-only&#8221; spaces can be a strong incentive for fans to avoid being left out. <\/span><span style=\"font-weight: 400;\">&#8220;Interested consumers can join the community through <\/span><span style=\"font-weight: 400;\">an email sign-up, a purchase, a series of purchases, posting a review, or any other goal you set.<\/span><\/p><h3><b>8 &#8211; Use data with transparency<\/b><\/h3><p><span style=\"font-weight: 400;\">Since <\/span><a href=\"https:\/\/www.techtimes.com\/articles\/262064\/20210627\/google-third-party-cookies-in-chrome-to-be-removed-in-2023-why-the-delay.htm\"><span style=\"font-weight: 400;\">Google announced the intention to eliminate third-party cookies by 2023<\/span><\/a><span style=\"font-weight: 400;\">, many brands had to start rethinking the approach to personalization and switching to <\/span><a href=\"https:\/\/affise.com\/blog\/how-to-track-performance-in-the-cookieless-world\/\"><span style=\"font-weight: 400;\">cookieless tracking<\/span><\/a><span style=\"font-weight: 400;\">. In recent years, personalization has become almost standard for online shopping, however, what personalization means to consumers and marketers doesn&#8217;t always match up.<\/span><\/p><p><span style=\"font-weight: 400;\">Consumers don&#8217;t perceive excessive personalization as a positive thing that makes brands closer to them. However, they are still willing to share personal information with companies. So, to access their customers&#8217; data, brands need to approach personalization in a way that engenders trust. For instance, creating Gated Content. White papers, webinars, case studies, infographics, and so on, are some of the examples. Many customers are willing to share data such as their email addresses in order to get exclusive content.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8c991d elementor-widget elementor-widget-image\" data-id=\"a8c991d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1187\" height=\"563\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/image14.png\" class=\"attachment-large size-large wp-image-20192\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb1fc24 elementor-widget elementor-widget-text-editor\" data-id=\"bb1fc24\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><b>9 &#8211;\u00a0 Track your marketing campaigns&#8217; performance<\/b><\/h3><p><span style=\"font-weight: 400;\">Monitoring the ROI of marketing actions closely allows you to get accurate information about how much your company is getting in return for the effort and resources invested in each one of your campaigns. By tracking campaign performance, it is possible to see what works and what doesn&#8217;t and increase your ROI by using only the most effective tactics.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">More importantly, you can begin to analyze the reasons behind these trends. For example, you may see a 200% increase in website traffic, however, if your sales do not increase proportionately, you know that traffic is not the best metric to define the effectiveness of the marketing campaign. Over time, the metrics will indicate which are the most relevant strategies of business health and success.<\/span><\/p><h2><b>To sum up\u00a0<\/b><\/h2><p><span style=\"font-weight: 400;\">After all, we can see the market is full of opportunities for eCommerce, which now no longer compete only by price anymore, but by who best manages to demonstrate its brand proposition. Such factors as values, transparency, and exposure are essential for the audience to decide on one product or another.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As a result, marketers need to diversify the marketing channels within their strategy and make room for new ideas, from trying new partnerships to implementing videos. Differentiation has also been used as an alternative to the rising costs of traditional online ads. Further on,\u00a0 to differentiate a brand from its competition, having a clear message is needed, as most buyers are more likely to buy from a company with shared values.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you want to have a<\/span><span style=\"font-weight: 400;\"> helpful resource that offers more details about effective marketing channels and tactics<\/span><span style=\"font-weight: 400;\">, go further, and grab your eBook with valuable information for the success of your<\/span><a href=\"https:\/\/affise.com\/guide-to-marketing-strategies-for-ecommerce\/\"><span style=\"font-weight: 400;\"> eCommerce strategies<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Customer attention is focused on eCommerce, which has made significant strides in recent years since the market is expected to grow by almost $11 trillion by 2025. However, the way to sell or buy is not the same as a few years ago. The field is rapidly evolving and constantly changing while requiring marketers to [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":20416,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[51],"tags":[245,183,244,247,246],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>eCommerce marketing: 9 tips to boost your ROI &#8212; Affise<\/title>\n<meta name=\"description\" content=\"ECommerce has grown significantly. See the best strategies in eCommerce marketing to increase ROI and stay ahead of the competition.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/ecommerce-marketing-9-tips-to-boost-your-roi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ECommerce marketing: 9 tips to boost your ROI\" \/>\n<meta property=\"og:description\" content=\"ECommerce has grown significantly. 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