{"id":20720,"date":"2022-04-05T16:56:30","date_gmt":"2022-04-05T13:56:30","guid":{"rendered":"https:\/\/affise.com\/?p=20720"},"modified":"2025-08-07T17:20:51","modified_gmt":"2025-08-07T14:20:51","slug":"ecommerce-customer-acquisition-process","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/ecommerce-customer-acquisition-process\/","title":{"rendered":"Ecommerce Customer Acquisition Process: An Ultimate Guide"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20720\" class=\"elementor elementor-20720\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-95d0f00 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"95d0f00\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-db5834f\" data-id=\"db5834f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6144185 elementor-widget elementor-widget-text-editor\" data-id=\"6144185\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Customers are the lifeblood of your business, so it\u2019s important to make acquiring new customers a primary goal in your <\/span><a href=\"https:\/\/affise.com\/blog\/ecommerce-marketing-strategies-technologies\/\"><span style=\"font-weight: 400;\">ecommerce marketing strategies<\/span><\/a><span style=\"font-weight: 400;\">. However, it can be challenging to develop methods to engage with and convert customers.<\/span><\/p><p><span style=\"font-weight: 400;\">In this guide, we\u2019ll go through what customer acquisition is and the ecommerce acquisition funnel. We&#8217;ll also look at the strategies and techniques you can use to attract new customers to your business.<\/span><\/p><h2><span style=\"font-weight: 400;\">What is Customer Acquisition?<\/span><\/h2><p><span style=\"font-weight: 400;\">Customer acquisition is the process of getting new customers for your business. It involves any activity that aims to attract new buyers, such as email marketing, redesigning website landing pages, or posting ads on social media.<\/span><\/p><p><span style=\"font-weight: 400;\">Acquiring new customers is essential for a business to grow, build customer bases and improve conversion rates.<\/span><\/p><h3><strong>What is an Ecommerce Acquisition Funnel?<\/strong><\/h3><p><span style=\"font-weight: 400;\">The ecommerce acquisition funnel is the path that takes a person from a stranger to a loyal customer. It encompasses every stage, from the initial awareness through to purchase &#8211; and beyond.<\/span><\/p><p><span style=\"font-weight: 400;\">There are seven key stages:<\/span><\/p><h3><strong>1. Awareness<\/strong><\/h3><p><span style=\"font-weight: 400;\">In this stage, customers find out about your brand. While you can highlight some particular products, it\u2019s as important to ensure they\u2019re familiar with your overall business and what you do. This could be through content marketing, social media, or influencers.<\/span><\/p><p><span style=\"font-weight: 400;\">Knowing your target audience is critical at this stage. For example, if you\u2019re selling online games, you should be looking at streamers with a strong presence on Twitch or Youtube, who play games similar to those you make. Whereas, if you\u2019re a makeup brand, you might want to focus on Instagram and beauty bloggers.<\/span><\/p><p><span style=\"font-weight: 400;\">One way to build these valuable partner relationships is through partnership marketing platforms. Solutions like <\/span><a href=\"https:\/\/affise.com\/reach\/\"><span style=\"font-weight: 400;\">Affise Reach<\/span><\/a><span style=\"font-weight: 400;\"> reliably source influencers and businesses to drive website traffic. With it, you can increase brand awareness, generate leads, and promote your products to new target audiences.<\/span><\/p><h3><strong>2. Interest<\/strong><\/h3><p><span style=\"font-weight: 400;\">Once customers are aware of you, you need to turn that awareness into interest. It\u2019s time to grab their attention, engage them, and get them to consider making a purchase.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">There are many ways to do this, and you can make use of user-generated content for much of it &#8211; for example, you could create a social media hashtag and ask existing customers to share it with pictures of your products.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Consider running competitions, holding live stream events, and creating more focused content. While awareness should be about your brand, in this stage, you can start to really highlight your best products.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-431c55a elementor-widget elementor-widget-image\" data-id=\"431c55a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"830\" height=\"645\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/Acquisition-Funnel.png\" class=\"attachment-large size-large wp-image-20724\" alt=\"Acquisition Funnel\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41b2ecd elementor-widget elementor-widget-text-editor\" data-id=\"41b2ecd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><strong>3. Consideration<\/strong><\/h3><p><span style=\"font-weight: 400;\">At this stage, customers haven&#8217;t purchased any products. But, they may have signed up for an email marketing list and are considering becoming paying customers.<\/span><\/p><p><span style=\"font-weight: 400;\">Consider how you can drive more customers from the interest to the consideration stage. They\u2019ll be looking for an appealing reason to move forward with their purchase and deciding if your brand is right for them. Sending them personalized discounts, offers, or touting your USP (that\u2019s your unique selling point) might make buying from you more attractive.\u00a0<\/span><\/p><p><a href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-reach-where-brands-and-agencies-partner-up\/\"><span style=\"font-weight: 400;\">Partnering with agencies<\/span><\/a><span style=\"font-weight: 400;\"> and influencers can help here too, as consumers are likely to be persuaded by people they already respect and follow on social media.<\/span><\/p><h3><strong>4. Intent<\/strong><\/h3><p><span style=\"font-weight: 400;\">Often merged with \u2018consideration\u2019 and \u2018evaluation\u2019, this stage should be treated as distinct: your potential customers are taking steps towards buying your product. They may have added products to their wishlist or their cart, and are looking to evaluate their choices.\u00a0<\/span><\/p><h3><strong>5. Evaluation<\/strong><\/h3><p><span style=\"font-weight: 400;\">Your potential customers are almost there! At this point, they\u2019re checking that they\u2019re getting a good deal. Prospective customers look at the price, features, and delivery options and compare them to similar products or sites.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eda6c88 elementor-widget elementor-widget-html\" data-id=\"eda6c88\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\r\n.blog-intro .blog-intro__title_center {\r\n    top: 35%;\r\n    max-width: 500px;\r\n    margin: 0;\r\n}\r\n<\/style>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d49528 elementor-widget elementor-widget-image\" data-id=\"9d49528\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1740\" height=\"1105\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/Evaluation.png\" class=\"attachment-large size-large wp-image-20727\" alt=\"Evaluation\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20f75eb elementor-widget elementor-widget-text-editor\" data-id=\"20f75eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/www.oberlo.com\/blog\/online-review-statistics\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">It\u2019s at this stage they\u2019re likely to consult with chatbots or look for online reviews to help them take the final step.<\/span><\/p><h3><strong>6. Purchase<\/strong><\/h3><p><span style=\"font-weight: 400;\">After evaluating products, the prospective buyer has taken the crucial step to become a customer. However, there\u2019s still a few potential obstacles in the way. It\u2019s vital that their journey is easy &#8211; no long forms to fill in, or timing out baskets.<\/span><\/p><h3><strong>7. Retention<\/strong><\/h3><p><span style=\"font-weight: 400;\">The final step in the ecommerce funnel is customer retention. Finding ways to nurture and build long-lasting relationships is vital to grow your business and achieve success. Some tactics include loyalty or referral programs, discounts, and freebies.<\/span><\/p><h2><span style=\"font-weight: 400;\">Customer Acquisition Strategies<\/span><\/h2><p><span style=\"font-weight: 400;\">We\u2019ve mentioned a few techniques already, but let\u2019s take an in-depth look at some strategies to improve customer acquisition.\u00a0<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70a86d1 elementor-widget elementor-widget-image\" data-id=\"70a86d1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"978\" height=\"292\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/Customer-Acquisition-Strategies.png\" class=\"attachment-large size-large wp-image-20726\" alt=\"Customer Acquisition Strategies\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-549a641 elementor-widget elementor-widget-text-editor\" data-id=\"549a641\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/financesonline.com\/40-essential-ecommerce-statistics-2019-analysis-of-trends-data-and-market-share\/\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><\/p><h3><strong>Improve product web pages<\/strong><\/h3><p><span style=\"font-weight: 400;\">Cluttered product pages with missing images, unclear layouts, or outdated information will affect customer experiences, driving away potential business.<\/span><\/p><p><span style=\"font-weight: 400;\">The solution? Revamp your product pages.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use a clean, simple layout<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Place buttons and descriptions where customers expect them<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid dense text<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use tabs to organize information like specifications and product details<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use high-quality product images<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make customer reviews visible and easy to post<\/span><\/li><\/ul><h3><strong>Live Chats and Support Options<\/strong><\/h3><p><span style=\"font-weight: 400;\">Live chat tools allow customers to easily interact with you. Additionally, it lets you proactively approach customers while they browse.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, a live chat tool can track a customer navigating your ecommerce website. If they\u2019ve spent a few minutes on one page, a live chat notification can automatically ask them if they need help, and notify you if they do.<\/span><\/p><p><span style=\"font-weight: 400;\">Additionally, video chats or co-browsing technology allows support agents to see the issues customers are having quicker, either with physical products or on-screen. By responding quickly, with helpful options, support teams and live chats can increase the likelihood of converting someone from a prospect to a customer.<\/span><\/p><h3><strong>Increase Interactivity<\/strong><\/h3><p><span style=\"font-weight: 400;\">Customer interaction is crucial to promoting products and improving the customer experiences. Go beyond simply replying to queries by creating quizzes, holding product live streams, and using chatbots.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, many running shoe sites offer tools to guide beginner runners in making purchases. It narrows hundreds of shoe choices down to a few fitting their running style, surface, and budget. By doing this, customers feel confident they\u2019ve been directed to the right product, driving them to make a purchase.<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s not only beneficial for them, however. These quizzes can also tell you what budget your customers have, and what they\u2019re most interested in. This is valuable data for future digital marketing strategies.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bb6f41 elementor-widget elementor-widget-image\" data-id=\"3bb6f41\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1193\" height=\"652\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/Increase-Interactivity.png\" class=\"attachment-large size-large wp-image-20728\" alt=\"Increase Interactivity\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58989bf elementor-widget elementor-widget-text-editor\" data-id=\"58989bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/www.asics.com\/gb\/en-gb\/shoe-finder\/?linkId=69764704\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><\/p><h3><strong>Site Speed<\/strong><\/h3><p><span style=\"font-weight: 400;\">Slow-loading sites frustrate people navigating your ecommerce store. Search engines also use webpage loading times to decide on search results rankings, and low search results rankings affect your online visibility, impacting customer acquisition.<\/span><\/p><p><span style=\"font-weight: 400;\">One easy way to improve your site speed is by compressing product images. Additionally, consider your website tech stack. Insufficient server bandwidth and resources can cause websites to lag. Upgrading your server technologies or choosing premium hosting plans can provide faster speeds. If you need to change platforms to optimize your processes consider tools, like <\/span><a href=\"https:\/\/affise.com\/blog\/affiliate-program-migration-how-to-migrate-to-affise\/\"><span style=\"font-weight: 400;\">Affise migration<\/span><\/a><span style=\"font-weight: 400;\"> to move your partnership program.<\/span><\/p><p><span style=\"font-weight: 400;\">Regularly check your site speed to ensure that you can handle the demand from your online shoppers as your customer base grows.<\/span><\/p><h3><strong>Optimize for Mobile<\/strong><\/h3><p><span style=\"font-weight: 400;\">Over <\/span><a href=\"https:\/\/www.emarketer.com\/content\/retail-mcommerce-sales-will-remain-strong-through-2025\"><span style=\"font-weight: 400;\">10%<\/span><\/a><span style=\"font-weight: 400;\"> of all retail commerce is set to happen via mobile devices by 2025, so it\u2019s increasingly important to optimize accordingly.<\/span><\/p><p><span style=\"font-weight: 400;\">Develop and test your site on different devices. Ensure your images, text, and theme are responsive. Use simple layouts that are easy to navigate and adapt to different screen sizes and devices.<\/span><\/p><h3><strong>Drive More Signups<\/strong><\/h3><p><span style=\"font-weight: 400;\">While purchases are key to gaining customers, they\u2019re not the only thing to focus on. Encourage prospective customers to sign up to newsletters, or create an account on your website.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">One way to drive signups is to reduce input fields on forms to the bare essentials. Using incentives like time-limited discounts can also help. For example, customers receive 10% off their first order if they sign up for your newsletter with their name and email address.<\/span><\/p><p><span style=\"font-weight: 400;\">One of the <\/span><a href=\"https:\/\/affise.com\/blog\/benefits-of-ecommerce-partnerships\/\"><span style=\"font-weight: 400;\">benefits of ecommerce partnerships<\/span><\/a><span style=\"font-weight: 400;\"> is the ability to use influencers or other brands to push sign ups for you. That way, consumers who might never have interacted with your website may still end up receiving your marketing.<\/span><\/p><h3><strong>Think Local and Global<\/strong><\/h3><p><span style=\"font-weight: 400;\">Every country is different, whether it\u2019s culture, currency, or buying habits. While your online shop is global, tailoring your approach for local sales is vital for brand awareness in new countries.<\/span><\/p><p><span style=\"font-weight: 400;\">There are several strategies to achieve this:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Local payment methods<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Including local taxes in your prices<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Providing local support phone numbers<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compare your site to local sites, not just global ones<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">For example, if you want to acquire new customers from France, set up local phone numbers and display prices in Euros. Additionally, use partnership marketing by targeting French influencers and businesses.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You can use tools, like <\/span><a href=\"https:\/\/affise.com\/cpapi\/\"><span style=\"font-weight: 400;\">CPAPI<\/span><\/a><span style=\"font-weight: 400;\">, to boost your partnership marketing opportunities. It lets you work with thousands of advertisers and offers in your selected location, improving acquisition channels and brand awareness.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Think local <\/span><i><span style=\"font-weight: 400;\">and <\/span><\/i><span style=\"font-weight: 400;\">global by considering what type of experience customers in each country want.\u00a0<\/span><\/p><h3><strong>Salvage Cart Abandonment<\/strong><\/h3><p><span style=\"font-weight: 400;\">Over <\/span><a href=\"https:\/\/d34w0339mx0ifp.cloudfront.net\/content\/2020%20Ecommerce%20Stats%20Report.pdf\"><span style=\"font-weight: 400;\">80%<\/span><\/a><span style=\"font-weight: 400;\"> of website visitors abandon their purchases. It&#8217;s due to several reasons, such as high shipping costs, slow delivery options, or complicated checkout processes.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d91bba elementor-widget elementor-widget-image\" data-id=\"6d91bba\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1315\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/Salvage-Cart-Abandonment.jpg\" class=\"attachment-large size-large wp-image-20731\" alt=\"Salvage Cart Abandonment\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62f46b2 elementor-widget elementor-widget-text-editor\" data-id=\"62f46b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/baymard.com\/blog\/ecommerce-checkout-usability-report-and-benchmark\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">Addressing these complaints is key to success. <\/span><span style=\"font-weight: 400;\">Forcing new customers to make an account or surprising them with expensive shipping will deter them. Instead, provide guest checkouts, display shipping options on the product page.<\/span><\/p><p><span style=\"font-weight: 400;\">Additionally, let shoppers save their carts and send them reminders about unfinished purchases. It&#8217;s another way to encourage them to become paying customers.<\/span><\/p><h3><strong>Improve Conversion and AOV with Personalization<\/strong><\/h3><p><span style=\"font-weight: 400;\">Imagine a customer is browsing your site, searching for flip-flops. You know from their location, they\u2019re experiencing a heatwave. In order to tempt them further, you can send relevant marketing emails to promote clothing and other products for warm weather.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Segmenting your email campaigns is a great way to boost personalization by tailoring offers to specific audiences. Using the personal browsing history or wishlists of your customers can further help in providing relevant and valuable recommendations or offers for your customers.<\/span><\/p><p><span style=\"font-weight: 400;\">You can personalize their web experience too. Amazon\u2019s \u2018frequently bought together\u2019 is a great example of this, and a fantastic way to increase average order value.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67a318f elementor-widget elementor-widget-image\" data-id=\"67a318f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1079\" height=\"392\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/Personalization.png\" class=\"attachment-large size-large wp-image-20730\" alt=\"Personalization\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d1fe5a elementor-widget elementor-widget-text-editor\" data-id=\"8d1fe5a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><strong>Measure Key Metrics For Continuous Optimization<\/strong><\/h3><p><span style=\"font-weight: 400;\">Measuring a customer acquisition strategy ensures it\u2019s working and improves your processes. Start by considering the metrics in each stage of the ecommerce acquisition funnel, such as:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conversion rate<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click-through-rate<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer lifetime value<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Churn rate<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Purchase frequency<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cart abandonment rate<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Landing page signups<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">By knowing where you are, you can set goals of where you want to be &#8211; and track if your changes are working.<\/span><\/p><p><span style=\"font-weight: 400;\">Consider using tools, like<\/span><a href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-bi-integrates-with-appsflyer-pull-api\/\"><span style=\"font-weight: 400;\"> Affise BI<\/span><\/a><span style=\"font-weight: 400;\">, to help you. They store unstructured data from various marketing channels on one dashboard. It gives your team easy access to data, allowing them to gather valuable insights from key metrics, giving you a competitive edge in acquiring customers.<\/span><\/p><h3><strong>A\/B Testing Everything<\/strong><\/h3><p><span style=\"font-weight: 400;\">Making changes and seeing how it affects your business will assist you in finding the right strategy to acquire customers. For example, you might test two landing pages to see which one leads to more signups.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This testing method is called A\/B testing, and it&#8217;s effective in understanding how best to interact with your customers. It involves making incremental changes to your website design and marketing techniques. The goal is to improve customer engagement and acquisition.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31f7d35 elementor-widget elementor-widget-image\" data-id=\"31f7d35\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1019\" height=\"274\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/AB-Testing-1.png\" class=\"attachment-large size-large wp-image-20723\" alt=\"AB Testing\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e36ba9e elementor-widget elementor-widget-text-editor\" data-id=\"e36ba9e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/financesonline.com\/a-b-testing-statistics\/\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">Reassess your workflow (<\/span><a href=\"https:\/\/beslick.com\/workflow-process\/\"><span style=\"font-weight: 400;\">workflow definition<\/span><\/a><span style=\"font-weight: 400;\">: a sequence of processes that work goes through) to include A\/B testing as a core aspect. It might take a little longer, but it\u2019ll help you be that bit more effective.<\/span><\/p><p><span style=\"font-weight: 400;\">Techniques in Ecommerce Acquisition<\/span><\/p><p><span style=\"font-weight: 400;\">Now we\u2019ve considered some general strategies, let\u2019s look at some specific techniques.<\/span><\/p><h3><strong>Facebook Audience Insights Tools<\/strong><\/h3><p><span style=\"font-weight: 400;\">Finding information about your target customers is crucial for effective campaigns. Using the Facebook Audience Insights Tools, you can select your audience and analyze them. You can identify their lifestyles, likes, and dislikes, allowing you to plan better campaigns.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, imagine you sold water bottles. Your insights might show your audience is mostly male between 35-44 years of age, and their page likes are fitness-related. Instead of targeting everyone, you can focus your campaign on this demographic, making better use of your budget.\u00a0<\/span><\/p><h3><strong>Online Influencers<\/strong><\/h3><p><span style=\"font-weight: 400;\">Partnering with online influencers assists you in reaching out to your target audience. This increases customer acquisition and improves your branding. Look for influencers relevant to your product niche for this to be effective. For example, if you\u2019re selling makeup, don\u2019t choose an influencer who makes videos on <\/span><a href=\"https:\/\/www.globalapptesting.com\/regression-testing-guide\"><span style=\"font-weight: 400;\">software regression test<\/span><\/a><span style=\"font-weight: 400;\"> methods!\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e73f21 elementor-widget elementor-widget-image\" data-id=\"6e73f21\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1009\" height=\"608\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/Online-Influencers.png\" class=\"attachment-large size-large wp-image-20729\" alt=\"Online Influencers\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fecbda4 elementor-widget elementor-widget-text-editor\" data-id=\"fecbda4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/www.instagram.com\/p\/CVGVf1Vlfd2\/\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">Tools, like those from <\/span><a href=\"https:\/\/affise.com\/\"><span style=\"font-weight: 400;\">Affise<\/span><\/a><span style=\"font-weight: 400;\">, can be invaluable to find and manage partnership marketing opportunities.<\/span><\/p><h3><strong>Email Marketing<\/strong><\/h3><p><span style=\"font-weight: 400;\">Using automated email marketing campaigns keeps customers on track. With them, you can encourage new customers to complete their purchasing journey. For example, welcome emails when a customer signs up or reminders to complete orders.\u00a0<\/span><\/p><h3><strong>Content Marketing<\/strong><\/h3><p><span style=\"font-weight: 400;\">Engaging customers is vital to move them through the acquisition funnel. Use content marketing to engage customers and keep them interested, such as:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Videos\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Blog posts\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quizzes<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media posts<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Podcasts<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Infographics<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ebooks, guides, and whitepapers<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Case studies\u00a0<\/span><\/li><\/ul><h3><strong>Boost Traffic via SEO<\/strong><\/h3><p><span style=\"font-weight: 400;\">Search Engine Optimization (SEO) is the process of improving your website to boost organic traffic and rank higher in search results. Using techniques like keyword targeting and link building to create readable, relevant, valuable, and quality content makes it easier for new customers to find your brand.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">While investing in SEO is important, the results can take time to work. But, it will increase potential customers at each stage in the ecommerce acquisition funnel over time.<\/span><\/p><h3><strong>Affiliate Marketing<\/strong><\/h3><p><span style=\"font-weight: 400;\">Affiliate marketing lets businesses partner with other companies or affiliates to sell products. It\u2019s a cost-effective selling technique as (often) partners only earn a commission when a specific action happens. For example, an affiliate gets commissions for referrals that lead to sales.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-102a61c elementor-widget elementor-widget-image\" data-id=\"102a61c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"742\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/Affiliate-Marketing-1.png\" class=\"attachment-large size-large wp-image-20725\" alt=\"Affiliate Marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2b5185 elementor-widget elementor-widget-text-editor\" data-id=\"e2b5185\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/www.statista.com\/statistics\/693438\/affiliate-marketing-spending\/\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">You can use partnership marketing platforms like <\/span><a href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-reach-where-brands-and-agencies-partner-up\/\"><span style=\"font-weight: 400;\">Affise Reach<\/span><\/a><span style=\"font-weight: 400;\"> to reach new audiences. It provides a place where brands can scale up their partner relationships to increase brand awareness, customer acquisition channels, and boost lead generation.\u00a0<\/span><\/p><h2><strong>What is Customer Acquisition Cost (CAC)?<\/strong><\/h2><p><span style=\"font-weight: 400;\">One thing to consider when applying these techniques is customer acquisition cost (CAC). CAC is the amount of money needed for a business to acquire one customer. It\u2019s calculated using the formula given below for a specific period, like a marketing campaign or year.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2f05a6 elementor-widget elementor-widget-image\" data-id=\"a2f05a6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"632\" height=\"183\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/CAC.png\" class=\"attachment-large size-large wp-image-20722\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a077b38 elementor-widget elementor-widget-text-editor\" data-id=\"a077b38\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Understanding your CAC will show you where you can reduce acquisition costs. But, CAC differs across industries. For example, <\/span><a href=\"https:\/\/www.shopify.com\/blog\/customer-acquisition-cost\"><span style=\"font-weight: 400;\">clothing CAC is less<\/span><\/a><span style=\"font-weight: 400;\"> than the CAC in the electronics industry. Make sure you only compare to relevant competition, rather than across all industries.<\/span><\/p><h2><strong>What is Included in CAC?<\/strong><\/h2><p><span style=\"font-weight: 400;\">To calculate your CAC, consider costs in the key areas below used to acquire customers. Go through them with a fine-tooth comb and account for every penny.<\/span><\/p><h3><strong>Salaries<\/strong><\/h3><p><span style=\"font-weight: 400;\">Consider your sales, marketing, customer support, and IT teams. While some of these departments might not directly speak to customers, they are all involved in the process. One way to reduce your CAC is to use technology in combination with your teams, giving them the ability to focus on complex tasks, and reducing unnecessary human touchpoints.\u00a0<\/span><\/p><h3><strong>Tech Stack Costs<\/strong><\/h3><p><span style=\"font-weight: 400;\">Your website uses multiple technologies to run. It includes servers, ecommerce platforms, mobile apps, and tools like CRM platforms. These all contribute to CAC. Finding ways to decrease spending in these areas is essential to simplify your acquisition costs.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52bc97b elementor-widget elementor-widget-image\" data-id=\"52bc97b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1605\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/Tech-Stack-Costs.jpg\" class=\"attachment-large size-large wp-image-20732\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97612d7 elementor-widget elementor-widget-text-editor\" data-id=\"97612d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/www.shopify.com\/blog\/customer-acquisition-cost\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><\/p><h3><strong>Ad Spend<\/strong><\/h3><p><span style=\"font-weight: 400;\">Digital marketing, like Facebook ads or Google ads, is vital for campaigns to improve brand awareness. They&#8217;re used to drive website visitors, promote sales or increase signups.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Using data about where your customers spend their time will assist you in targeting them better, reducing your overall CAC while increasing customer acquisition.<\/span><\/p><h3><strong>Content Production Costs<\/strong><\/h3><p><span style=\"font-weight: 400;\">Whether you\u2019re making an infographic or filming a video of your products, you\u2019ll have content production costs. You can reduce your spending by hiring expensive equipment rather than buying it and looking to freelancers for your content creation needs. It can be cheaper to hire freelancers for specific projects, like filming products, instead of investing in permanent teams.<\/span><\/p><h3><strong>Inventory Maintenance<\/strong><\/h3><p><span style=\"font-weight: 400;\">Physical products need to be stored in warehouses, which can have considerable maintenance costs, especially if you need specific storage conditions, for example, refrigeration for food and drink.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">These costs include electricity usage, special storage equipment, and any inventory or warehouse staff.<\/span><\/p><h2><strong>Conclusion<\/strong><\/h2><p><span style=\"font-weight: 400;\">Customer acquisition is the lifeblood of your ecommerce business. Looking for ways to improve is essential to grow your company and increase your return on investment (ROI). Partnership marketing platforms, like<\/span><a href=\"https:\/\/affise.com\/\"><span style=\"font-weight: 400;\"> Affise<\/span><\/a><span style=\"font-weight: 400;\">, are one way to improve brand awareness and increase customer acquisition.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">While awareness is the first step in the ecommerce acquisition funnel, customer retention is also important. Acquiring loyal customers is a vital strategy to reduce churn rate and improve the customer lifetime value (LTV) of your business.<\/span><\/p><p><span style=\"font-weight: 400;\">Use the strategies listed here to start enhancing your ecommerce acquisition campaigns. But, don\u2019t leave it at that. As the <\/span><a href=\"https:\/\/beslick.com\/best-management-books\/\"><span style=\"font-weight: 400;\">best management books<\/span><\/a><span style=\"font-weight: 400;\"> will tell you, success depends on continually evaluating your performance. Similarly, measure and evaluate your acquisition strategies regularly. Look for new ways to improve your processes, increase sales, and acquire new customers.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Customers are the lifeblood of your business, so it\u2019s important to make acquiring new customers a primary goal in your ecommerce marketing strategies. However, it can be challenging to develop methods to engage with and convert customers. In this guide, we\u2019ll go through what customer acquisition is and the ecommerce acquisition funnel. We&#8217;ll also look [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":21053,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[51],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ecommerce Acquisition Funnel | Convert Buyers with Strategy<\/title>\n<meta name=\"description\" content=\"Explore the ecommerce customer acquisition funnel\u2014boost awareness, drive intent, and convert with partner marketing and smart segmentation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/ecommerce-customer-acquisition-process\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ecommerce Acquisition Funnel | Convert Buyers with Strategy\" \/>\n<meta property=\"og:description\" content=\"Explore the ecommerce customer acquisition funnel\u2014boost awareness, drive intent, and convert with partner marketing and smart segmentation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/affise.com\/blog\/ecommerce-customer-acquisition-process\/\" \/>\n<meta property=\"og:site_name\" content=\"Affise\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/getaffise\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-05T13:56:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-07T14:20:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/eCommerce-Customer-Acquisition-Process-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2280\" \/>\n\t<meta property=\"og:image:height\" content=\"930\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Affise Academy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GetAffise\" \/>\n<meta name=\"twitter:site\" content=\"@GetAffise\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alister Esam - CEO and Founder, Process Bliss\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/affise.com\/blog\/ecommerce-customer-acquisition-process\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/affise.com\/blog\/ecommerce-customer-acquisition-process\/\"},\"author\":{\"name\":\"Affise Academy\",\"@id\":\"https:\/\/affise.com\/#\/schema\/person\/df18ec4c7cd397cc0730d187e38a948f\"},\"headline\":\"Ecommerce Customer Acquisition Process: An Ultimate Guide\",\"datePublished\":\"2022-04-05T13:56:30+00:00\",\"dateModified\":\"2025-08-07T14:20:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/affise.com\/blog\/ecommerce-customer-acquisition-process\/\"},\"wordCount\":2875,\"publisher\":{\"@id\":\"https:\/\/affise.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/affise.com\/blog\/ecommerce-customer-acquisition-process\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/eCommerce-Customer-Acquisition-Process-1.png\",\"articleSection\":[\"Tips &amp; 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