{"id":21244,"date":"2022-04-27T10:17:18","date_gmt":"2022-04-27T07:17:18","guid":{"rendered":"https:\/\/affise.com\/?p=21244"},"modified":"2025-09-11T10:14:39","modified_gmt":"2025-09-11T07:14:39","slug":"referral-introduction-email","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/referral-introduction-email\/","title":{"rendered":"10 Referral Introduction Emails You Need to See For Your Next Email Campaign"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21244\" class=\"elementor elementor-21244\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-669b0c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"669b0c8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e621349\" data-id=\"e621349\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e26c83 elementor-widget elementor-widget-text-editor\" data-id=\"9e26c83\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Need to start networking but not sure how to start? No problem. Today we\u2019re discussing everything you need to know about referral introduction emails, with plenty of examples along the way for good measure.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Connecting with new contacts over email is a nuanced art. Whether you\u2019re making a personal business introduction or connecting mutual contacts, there are plenty of dos and don\u2019ts when it comes to email introductions.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">We\u2019ll be providing you with a range of super helpful email referral introduction templates to help you navigate your way through all kinds of situations, and get you reaching out to business partners and contacts in no time. By the end, you\u2019ll have all the tools you need to start writing emails that engage and\u2014most importantly\u2014get responses!\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">We\u2019ll be exploring\u2026<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is an introductory email?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Important elements for introductory emails<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">10 introductory email templates<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Best practices for writing introductory emails<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to respond to an introductory email<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-806e708 elementor-widget elementor-widget-html\" data-id=\"806e708\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\r\n.blog-intro .blog-intro__title_center {\r\n    top: 25%;\r\n    max-width: 500px;\r\n    margin: 0;\r\n}\r\n<\/style>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0e2549b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e2549b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c1fb4a\" data-id=\"8c1fb4a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f06b46e elementor-widget elementor-widget-image\" data-id=\"f06b46e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1740\" height=\"1105\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/04\/Widespread-usage-of-email.png\" class=\"attachment-large size-large wp-image-21258\" alt=\"Widespread usage of email\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Image from(oberlo.co.uk)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6dcfb82 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6dcfb82\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c09a391\" data-id=\"c09a391\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1cd889 elementor-widget elementor-widget-text-editor\" data-id=\"e1cd889\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">What is an Introductory Email?<\/span><\/h2><p><span style=\"font-weight: 400;\">An introductory email is an email sent out to somebody you\u2019ve never met before. The idea of an introductory email is to, literally, make an introduction. It\u2019s a bit like networking at a business event, except you\u2019re doing it all online and in writing.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Introductory emails come in many different forms and varieties, from self-introductions (a bit like traditional cover letters) to product and service introductions that aim to introduce a business\u2019 latest products and services to a wider audience.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Other types of introductory emails include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Company or business introductions<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Introductions made to individual clients<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Expert introductions<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cold email introductions<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Follow-up introductions<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Web event introductions<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">New point of contact introductions<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">If these all sounds a bit too overwhelming right now, don\u2019t stress. We\u2019re going to talk in depth about each of these email types in just a moment, with a handy example on hand for each.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Ultimately, the purpose of any introductory email is to make a formal introduction with information about who you are and what you do.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee34f62 elementor-widget elementor-widget-request-free-trial\" data-id=\"ee34f62\" data-element_type=\"widget\" data-widget_type=\"request-free-trial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"article__wrapper\">\n            <div class=\"request-phrase\">\n                <p class=\"request-phrase__text\"><p><span style=\"font-size: 14pt;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Take advantage of referral marketing with Affise. Start to build long-term and profitable partnerships with your best customers today&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:897,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:1,&quot;11&quot;:4,&quot;12&quot;:0}\">Take advantage of referral marketing with <strong>Affise<\/strong>. Start to build long-term and <strong>profitable partnerships<\/strong> with your best customers today<\/span><\/p><\/p>\n                <p>\n                    <a href=\"https:\/\/affise.com\/talk-to-an-expert\/\" >\n                        <button class=\"request-phrase__button\">\n                            Book an appointment with an expert                        <\/button>\n                    <\/a>\n                <\/p>\n            <\/div>\n        <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91fedf1 elementor-widget elementor-widget-text-editor\" data-id=\"91fedf1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Oftentimes, this will be followed by some kind of request. For example, to ask for a referral or to form a business partnership. Sending introductory emails is a highly effective way to network and market yourself online. In fact, email introductions remain one of the single most effective marketing tools for small business owners, raking in a healthy average return on investment of <\/span><span style=\"font-weight: 400;\">$42 for every $1 marketing spend<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But there\u2019s no use sending out emails that never get a response. Introduction emails should be made as engaging as possible in order to prompt your recipients to respond. Everything from a compelling subject line to personalized content, and a clear explanation of intent is critical for success.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Oh, and make sure to send a <\/span><a href=\"https:\/\/mailshake.com\/blog\/follow-up-email-strategy\/\"><span style=\"font-weight: 400;\">follow up email<\/span><\/a><span style=\"font-weight: 400;\"> afterwards! Remember, effective content equals engagement and more potential business and marketing partnerships. Forging <\/span><a href=\"https:\/\/affise.com\/blog\/benefits-of-ecommerce-partnerships\/\"><span style=\"font-weight: 400;\">ecommerce partnerships<\/span><\/a><span style=\"font-weight: 400;\"> is super beneficial and can both increase brand awareness and boost sales. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4826252 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4826252\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d2c669\" data-id=\"6d2c669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0186844 elementor-widget elementor-widget-image\" data-id=\"0186844\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"618\" height=\"383\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/04\/Email-ROI.png\" class=\"attachment-large size-large wp-image-21248\" alt=\"Email ROI\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Image from(xeioh.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa8900f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa8900f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-836d992\" data-id=\"836d992\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd8ccd5 elementor-widget elementor-widget-text-editor\" data-id=\"cd8ccd5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Important Elements of Introductory Emails<\/span><\/h2><p><span style=\"font-weight: 400;\">So, now we know exactly what an introductory email is, let\u2019s talk about what goes into a great one. What are the essential elements that you need to include when composing your content?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Let\u2019s take a look.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Subject Line<\/span><\/h3><p><span style=\"font-weight: 400;\">First thing\u2019s first, you need a great subject line. This is what will convince your recipient to open that email (or not). But what makes a subject line pop?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Well, it needs to be concise and relevant to the content that lies within. Aim for between 30 and 40 characters (this makes your email subject line mobile-friendly) that communicate to your reader why this email is relevant to them.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In some cases it might even be appropriate to personalize your subject line with the recipient\u2019s name. For example: <\/span><b><i>Hi [recipients name] we\u2019d like to introduce you to [company name].\u00a0<\/i><\/b><\/p><h3><span style=\"font-weight: 400;\">Customized Greeting<\/span><\/h3><p><span style=\"font-weight: 400;\">The next component that makes up a great introduction email is the greeting. When it comes to email greetings, customization is key. This will reassure your recipient that the email is intended for them and that it isn\u2019t something that should have ended up in their junk or spam folder.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Statistics consistently show that personalized emails perform better. In fact, <\/span><a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/15-email-personalization-stats-might-surprise-you\/\"><span style=\"font-weight: 400;\">50% of companies<\/span><\/a><span style=\"font-weight: 400;\"> feel they can increase interaction within email by increasing personalization.<\/span><\/p><h3><span style=\"font-weight: 400;\">Explanation for Your Email<\/span><\/h3><p><span style=\"font-weight: 400;\">Next up, it\u2019s important to explain <\/span><b><i>why<\/i><\/b><span style=\"font-weight: 400;\"> you are emailing your recipient. You need to show your recipient that your email is of real value if you want them to keep reading to the end.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This explanation should appear at the very start of your email\u2014ideally within the first couple of sentences. Keep it clear and concise and tell your reader the purpose and intent of your communication with them. For example, to discuss a potential referral partnership.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Relevance to the Reader<\/span><\/h3><p><span style=\"font-weight: 400;\">Once you\u2019ve explained yourself within your email\u2019s opening sentences, be careful not to drift off course. All of the content that follows should align with the explanation you have just given to your reader and provide targeted, value-filled content that promotes further engagement.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You need to make your proposition attractive and interesting to the person(s) you are reaching out to and position yourself as an attractive partner.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Call to Action<\/span><\/h3><p><span style=\"font-weight: 400;\">Finally, once you\u2019ve made your case, sign off with a killer Call to Action (CTA). This is your opportunity to prompt the reader of your email to take action\u2014whether that\u2019s clicking through to a relevant landing page, providing further contact information, or replying to your introductory email directly to set up a meeting.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Be clear about how your recipient can contact you. For example: <\/span><b><i>Reply now with the subject line \u201cMEETING\u201d to set up an initial consultation.\u00a0 <\/i><\/b><span style=\"font-weight: 400;\">Finally, sign off with a salutation and professional email signature.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">10 Introductory Email Templates<\/span><\/h2><p><span style=\"font-weight: 400;\">You\u2019re almost ready to start creating and distributing your very own referral introduction emails. Great job. We understand that every introduction is unique so we\u2019ve put together a list of 10 introduction email templates (with examples) to help you get started.\u00a0<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><h3><span style=\"font-weight: 400;\">\u00a0Company Introduction Template<\/span><\/h3><\/li><\/ol><p><span style=\"font-weight: 400;\">A company introduction email is an email sent out by a business to potential prospects with the intention of introducing the company to new potential customers or partners.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019re planning to write a company introduction email for the purposes of partner building then it might look something like this:\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f28bee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f28bee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-685ed9c\" data-id=\"685ed9c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae43a41 elementor-widget elementor-widget-image\" data-id=\"ae43a41\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"622\" height=\"320\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/04\/Company-Introduction-Template.png\" class=\"attachment-large size-large wp-image-21247\" alt=\"Company Introduction Template\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a268879 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a268879\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d1a627\" data-id=\"0d1a627\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cef361f elementor-widget elementor-widget-text-editor\" data-id=\"cef361f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">Image created by Writer<\/p><h3><span style=\"font-weight: 400;\">\u00a0 \u00a0 2. Introduction to Client Email<\/span><\/h3><p><span style=\"font-weight: 400;\">An introduction to client email is an email sent out to newly onboarded clients explaining how to use the product and\/or service that they have purchased. These emails show customers that you will continue to look after their best interests even after a purchase has been made and are, therefore, a great way to increase customer retention rates and customer lifetime value.\u00a0<\/span><\/p><p><b>Top-tip:<\/b><span style=\"font-weight: 400;\"> It can be super helpful to include additional resources (such as step-by-step guides and documents) as part of your introduction to client emails.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It might look something like this:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b46efb3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b46efb3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-388e1a0\" data-id=\"388e1a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9ae7c6 elementor-widget elementor-widget-image\" data-id=\"b9ae7c6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"298\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/04\/Introduction-to-Client-Email.png\" class=\"attachment-large size-large wp-image-21251\" alt=\"Introduction to Client Email\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0781a42 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0781a42\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e00f85\" data-id=\"9e00f85\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f91034 elementor-widget elementor-widget-text-editor\" data-id=\"3f91034\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">Image created by Writer<\/p><h3><span style=\"font-weight: 400;\">\u00a0 \u00a0 3. Product Introduction Email<\/span><\/h3><p><span style=\"font-weight: 400;\">A product introduction email is an email sent out to an existing customer or contact, with the intention of introducing them to your latest product or upgrade.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In this case, you\u2019re not introducing your business for the first time (they already know who you are). Instead, the aim is to re-engage your contacts with new updates and exciting products.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Here\u2019s an example:\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ee81a6f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ee81a6f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f50921a\" data-id=\"f50921a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d7188e elementor-widget elementor-widget-image\" data-id=\"6d7188e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"622\" height=\"316\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/04\/Product-Introduction-Email.png\" class=\"attachment-large size-large wp-image-21254\" alt=\"Product Introduction Email\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ac02fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ac02fd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-629b48e\" data-id=\"629b48e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff9a836 elementor-widget elementor-widget-text-editor\" data-id=\"ff9a836\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">Image created by Writer<\/p><h3><span style=\"font-weight: 400;\">\u00a0 \u00a0 4. Service Introduction Email<\/span><\/h3><p><span style=\"font-weight: 400;\">A service introduction email is very similar to a product introduction email, the only difference being that you will be marketing a new service-based product to your pool of existing clients.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For example, perhaps you\u2019re offering a service to help optimize call centers and calculate <\/span><a href=\"https:\/\/www.dialpad.com\/blog\/shrinkage-call-center\/\"><span style=\"font-weight: 400;\">call center shrinkage<\/span><\/a><span style=\"font-weight: 400;\">. Email is the ideal place to announce an exciting new service and build up some buzz before launch.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Your service introduction email might look a little something like this:\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63770c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63770c6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1fac28a\" data-id=\"1fac28a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ad2288 elementor-widget elementor-widget-image\" data-id=\"3ad2288\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"621\" height=\"245\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/04\/Service-Introduction-Email.png\" class=\"attachment-large size-large wp-image-21255\" alt=\"Service Introduction Email\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13fc579 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13fc579\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f89f90d\" data-id=\"f89f90d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9d3302 elementor-widget elementor-widget-text-editor\" data-id=\"f9d3302\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">Image created by Writer<\/p><h3><span style=\"font-weight: 400;\">\u00a0 \u00a0 5. Expert Introduction Email<\/span><\/h3><p><span style=\"font-weight: 400;\">Now for something a little bit different. The aim of an expert introduction email is to connect with an industry leader, professional, or expert influencer. Perhaps you want to strike up a collaboration, ask for a referral, or become partners.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Your introductory email is your opportunity to sell yourself and what you\u2019re about, whilst showing the recipient how they will benefit from the arrangement in return. This is a very common technique used in influencer marketing and as a way to establish partnership programs.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-086d4be elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"086d4be\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c395f2f\" data-id=\"c395f2f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ff777a elementor-widget elementor-widget-image\" data-id=\"1ff777a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"621\" height=\"280\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/04\/Expert-Introduction-Email.png\" class=\"attachment-large size-large wp-image-21249\" alt=\"Expert Introduction Email\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c60fd9b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c60fd9b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc1927d\" data-id=\"bc1927d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c655ce elementor-widget elementor-widget-text-editor\" data-id=\"0c655ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">Image created by Writer<\/p><p><span style=\"font-weight: 400;\">When it comes to reaching out to professionals in this way, there are other options, too, aside from direct email outreach. Platforms like <\/span><a href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-reach-where-brands-and-agencies-partner-up\/\"><span style=\"font-weight: 400;\">Affise Reach<\/span><\/a><span style=\"font-weight: 400;\"> make it so much easier to reach out to potential partners and affiliates. Using Affise, brands and agencies can partner up and start expanding their marketing channels right away.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">\u00a0 \u00a0 6. Cold Lead Introduction Email<\/span><\/h3><p><span style=\"font-weight: 400;\">A cold lead introduction email is a kind of marketing email sent out with the intention of promoting your brand to someone who has previously had no contact with your business or organization.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The idea is to target high-quality leads and engage them by showing them how you will solve their particular pain points. In other words, you\u2019re trying to demonstrate to the recipient why your products and\/or services are <\/span><b>exactly <\/b><span style=\"font-weight: 400;\">what they\u2019ve always been looking for.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This will be the first and only point of contact that these individuals have had with your brand and is a tried and tested lead generation method that can help expand your audience quickly.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Here\u2019s an example:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-400d77f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"400d77f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dce4d60\" data-id=\"dce4d60\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-663ef3f elementor-widget elementor-widget-image\" data-id=\"663ef3f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"621\" height=\"280\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/04\/Cold-Lead-Introduction-Email.png\" class=\"attachment-large size-large wp-image-21246\" alt=\"Cold Lead Introduction Email\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc3df3e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc3df3e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a975321\" data-id=\"a975321\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3de7b0 elementor-widget elementor-widget-text-editor\" data-id=\"e3de7b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">Image created by Writer<\/p><h3><span style=\"font-weight: 400;\">\u00a0 \u00a0 7. Follow-up Email Introduction<\/span><\/h3><p><span style=\"font-weight: 400;\">A follow-up email introduction is an email sent out after an initial introduction has already been made. For example, perhaps you were connected with a potential business partner via a mutual connection and now you\u2019re contacting them directly to follow-up on the matter and further connect.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In your follow-up email you\u2019ll have the opportunity to talk about your proposition in much more detail and\/or schedule an in-person meeting or conference call.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Here\u2019s an example:\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-081046c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"081046c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59c1c01\" data-id=\"59c1c01\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc2a4f3 elementor-widget elementor-widget-image\" data-id=\"cc2a4f3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"298\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/04\/Follow-up-Email-Introduction.png\" class=\"attachment-large size-large wp-image-21250\" alt=\"Follow-up Email Introduction\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c08699 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c08699\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c46b31\" data-id=\"5c46b31\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1910769 elementor-widget elementor-widget-text-editor\" data-id=\"1910769\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">Image created by Writer<\/p><h3><span style=\"font-weight: 400;\">\u00a0 \u00a0 8. Mutual Connection Introduction Email<\/span><\/h3><p><span style=\"font-weight: 400;\">You can send a mutual connection introduction email when you want to reach out to somebody you do not know, but with whom you share a mutual connection (either in real life or via a professional social media network like LinkedIn).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Having this mutual connection adds validity to your query and makes you a more trustworthy source than you would be if you were simply sending out a cold outreach email.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24f18a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24f18a9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dca923a\" data-id=\"dca923a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9398e8 elementor-widget elementor-widget-image\" data-id=\"a9398e8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"622\" height=\"369\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/04\/Mutual-Connection-Introduction-Email.png\" class=\"attachment-large size-large wp-image-21252\" alt=\"Mutual Connection Introduction Email\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34a60d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34a60d7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f9e1a95\" data-id=\"f9e1a95\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c22f321 elementor-widget elementor-widget-text-editor\" data-id=\"c22f321\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">Image created by Writer<\/p><h3><span style=\"font-weight: 400;\">\u00a0 \u00a0 9. Web Event Introduction Email<\/span><\/h3><p><span style=\"font-weight: 400;\">A web event introduction email is an email sent by a sales representative to people who have requested a callback on your website (or to be included in your company mailing list).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Your email will confirm that you have received the request and provide the relevant information as promised. These types of emails help build more trusting and engaged relationships with customers and contacts, and create an opportunity for more conversation.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76ed416 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76ed416\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b85c25\" data-id=\"2b85c25\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36887cd elementor-widget elementor-widget-image\" data-id=\"36887cd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"623\" height=\"334\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/04\/Web-Event-Introduction-Email.png\" class=\"attachment-large size-large wp-image-21257\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f951dd4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f951dd4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5fe0c4b\" data-id=\"5fe0c4b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8305ad elementor-widget elementor-widget-text-editor\" data-id=\"c8305ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">Image created by Writer<\/p><h3><span style=\"font-weight: 400;\">\u00a0 \u00a0 10. New Point of Contact Email<\/span><\/h3><p><span style=\"font-weight: 400;\">The final email template that we want to talk about today is the \u201cnew point of contact email.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">These emails are sent to existing contacts as a way to introduce new products, services, and\/or updates that are likely to be relevant to their specific business needs.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This is not the same as an introduction email, as these recipients already know who you are so there\u2019s no need to introduce yourself outright all over again. Instead, offer a brief reminder about your business, thank your recipient for their loyalty, and then launch into introducing your new features!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e59db71 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e59db71\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9817450\" data-id=\"9817450\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0dcfd9 elementor-widget elementor-widget-image\" data-id=\"b0dcfd9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"621\" height=\"280\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/04\/New-Point-of-Contact-Email.png\" class=\"attachment-large size-large wp-image-21253\" alt=\"New Point of Contact Email\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a48bbe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a48bbe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca68b6a\" data-id=\"ca68b6a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df67187 elementor-widget elementor-widget-text-editor\" data-id=\"df67187\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">Image created by Writer<\/p><h2><span style=\"font-weight: 400;\">Best Practices for Writing Introductory Emails\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">You\u2019re almost ready to go. But before we set you free into the wild world of referral introduction emailing, let\u2019s cover a few best practices. The following top tips will help you write better introductory emails that engage clients and prospective partners and encourage them to respond!\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Utilize the Tools That Could Help you Identify and Engage Your Prospects<\/span><\/h3><p><span style=\"font-weight: 400;\">Make sure you\u2019re using the tools and technologies available to you. There are tons of tools out there to help you identify your email prospects and manage your mailing lists. For partnerships, tools like Affise Reach take all the hassle out of finding the right business partners and collaborators. Using Affise\u2019s interconnected platform, it\u2019s easier than ever for brands, businesses, individuals, and agencies to partner up.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Once you\u2019ve settled on your partnerships, Affise will help you grow your partnership business with <\/span><a href=\"https:\/\/affise.com\/blog\/how-statistics-analysis-grow-affiliate-business\/\"><span style=\"font-weight: 400;\">targeted metrics and statistics<\/span><\/a><span style=\"font-weight: 400;\">. You\u2019ll even have the opportunity to share data seamlessly with your partners using <\/span><a href=\"https:\/\/affise.com\/cpapi\/\"><span style=\"font-weight: 400;\">CPAPI<\/span><\/a><span style=\"font-weight: 400;\"> (a designated data transfer platform for partnership marketing).\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-967cdf8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"967cdf8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d7f93c\" data-id=\"6d7f93c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97b780d elementor-widget elementor-widget-image\" data-id=\"97b780d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"957\" height=\"370\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/04\/Tools.png\" class=\"attachment-large size-large wp-image-21256\" alt=\"Tools\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4af67ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4af67ab\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c5854c\" data-id=\"1c5854c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa8ce7f elementor-widget elementor-widget-text-editor\" data-id=\"aa8ce7f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">Image created by Writer<\/p><h3><span style=\"font-weight: 400;\">Use Testimonials<\/span><\/h3><p><span style=\"font-weight: 400;\">Testimonials are a great addition to any kind of introductory email. Including testimonials and reviews from previous happy customers, as well as industry accreditations and awards, is a surefire way to earn respect and trust from your prospects.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It will leave a great first impression and show that you are reputable, tried and tested, and that you deliver great <\/span><span style=\"font-weight: 400;\">digital customer experience<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">No to Yes-or-No Questions<\/span><\/h3><p><span style=\"font-weight: 400;\">Lastly, try to avoid yes-or-no questions when writing the content for your emails. When you ask your contact if they want to schedule a meeting, for example, don\u2019t simply offer them the two obvious options (yes or no, that is). Instead, offer multiple time slots that they can pick from during the next week and the option to choose between a phone call or in-person meeting.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Provide all the necessary details including your phone number and details about your job title so that your prospect knows exactly who they are talking to (whether that be one of the company salespeople or a hiring manager).\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">How to Respond to an Introductory Email<\/span><\/h2><p><span style=\"font-weight: 400;\">Let\u2019s turn things on their head for a moment. We\u2019ve talked a lot about sending introductory emails but what if you\u2019re the recipient of an introductory email? If you receive an introductory email like one of the above examples, and wish to respond, here\u2019s what you can do.\u00a0\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Show Interest<\/span><\/h3><p><span style=\"font-weight: 400;\">First of all, thank the sender for their email and immediately show your interest (if you are interested that is). If not, it\u2019s also fine to let the company know that you\u2019re not interested in future outreach.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you have requested the introduction, however, now is your chance to ask for more information and set up a meeting or consultation to discuss matters further.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Respond Quickly<\/span><\/h3><p><span style=\"font-weight: 400;\">Try to respond as quickly as possible. This will show that you are interested, appear more professional, and is likely to mean that you will also receive a prompt response in return.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Personalize Your Response<\/span><\/h3><p><span style=\"font-weight: 400;\">Make your response personal by customizing what you write for the specific circumstances surrounding the introduction that has been made. Use your judgement to gauge whether you need to be super formal or if you can respond in a more casual way.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Show Gratitude to the Referrer<\/span><\/h3><p><span style=\"font-weight: 400;\">Finally, don\u2019t forget your manners. It always pays to be polite, so show some gratitude to the referrer. If someone has set up this connection for you (aka, a mutual contact), ensure that you show them your appreciation. This way you\u2019ll keep a positive working relationship that can continue to thrive into the future.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Final Thoughts<\/span><\/h2><p><span style=\"font-weight: 400;\">So, there we have it. Who knew that intro emails were such an art. By following these templates and best practices you\u2019ll start sending better, more effective emails in no time that will help you build quality partnerships and leads.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Remember that technology is here to help. Partnership marketing platforms like Affise make it so much easier than ever before to source and secure amazing business partnerships, share data, and track your performance. Plus, migrating to Affise is quick, simple, and easy! You\u2019re ready to send your best email ever and get that ever-so-valuable referral marketing rolling.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-088dea6 elementor-widget elementor-widget-request-free-trial\" data-id=\"088dea6\" data-element_type=\"widget\" data-widget_type=\"request-free-trial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"article__wrapper\">\n            <div class=\"request-phrase\">\n                <p class=\"request-phrase__text\"><p><span style=\"font-size: 14pt;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Take advantage of referral marketing with Affise. Start to build long-term and profitable partnerships with your best customers today&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:897,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:1,&quot;11&quot;:4,&quot;12&quot;:0}\">Take advantage of referral marketing with <strong>Affise<\/strong>. Start to build long-term and <strong>profitable partnerships<\/strong> with your best customers today<\/span><\/p><\/p>\n                <p>\n                    <a href=\"https:\/\/affise.com\/talk-to-an-expert\/\" >\n                        <button class=\"request-phrase__button\">\n                            Book an appointment with an expert                        <\/button>\n                    <\/a>\n                <\/p>\n            <\/div>\n        <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Need to start networking but not sure how to start? No problem. Today we\u2019re discussing everything you need to know about referral introduction emails, with plenty of examples along the way for good measure.\u00a0 Connecting with new contacts over email is a nuanced art. Whether you\u2019re making a personal business introduction or connecting mutual contacts, [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":22219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[51],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Referral Introduction Emails to Wow Any Recipient<\/title>\n<meta name=\"description\" content=\"A guide to crafting perfect referral introduction emails + 10 referral introduction email templates for any circumstances.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/referral-introduction-email\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Referral Introduction Emails to Wow Any Recipient\" \/>\n<meta property=\"og:description\" content=\"A guide to crafting perfect referral introduction emails + 10 referral introduction email templates for any circumstances.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/affise.com\/blog\/referral-introduction-email\/\" \/>\n<meta property=\"og:site_name\" content=\"Affise\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/getaffise\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-27T07:17:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-11T07:14:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/04\/10-Introduction-Email-Examples_blog.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1044\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Affise Academy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/04\/10-Introduction-Email-Examples_blog.png\" \/>\n<meta name=\"twitter:creator\" content=\"@GetAffise\" \/>\n<meta name=\"twitter:site\" content=\"@GetAffise\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jessica Day - Senior Director, Marketing Strategy, Dialpad\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/affise.com\/blog\/referral-introduction-email\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/affise.com\/blog\/referral-introduction-email\/\"},\"author\":{\"name\":\"Affise Academy\",\"@id\":\"https:\/\/affise.com\/#\/schema\/person\/df18ec4c7cd397cc0730d187e38a948f\"},\"headline\":\"10 Referral Introduction Emails You Need to See For Your Next Email Campaign\",\"datePublished\":\"2022-04-27T07:17:18+00:00\",\"dateModified\":\"2025-09-11T07:14:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/affise.com\/blog\/referral-introduction-email\/\"},\"wordCount\":2744,\"publisher\":{\"@id\":\"https:\/\/affise.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/affise.com\/blog\/referral-introduction-email\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/affise.com\/wp-content\/uploads\/2022\/04\/10-Introduction-Email-Examples_blog.png\",\"articleSection\":[\"Tips &amp; 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