{"id":21315,"date":"2022-04-21T10:30:19","date_gmt":"2022-04-21T07:30:19","guid":{"rendered":"https:\/\/affise.com\/?p=21315"},"modified":"2025-08-06T13:02:31","modified_gmt":"2025-08-06T10:02:31","slug":"events-report","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/category\/updates\/events-report\/","title":{"rendered":"Get more insights into your campaigns\u2019 performance using the Events report"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21315\" class=\"elementor elementor-21315\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-116afc6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"116afc6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9774a9b\" data-id=\"9774a9b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6311cff elementor-widget elementor-widget-text-editor\" data-id=\"6311cff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Nowadays, marketers have learned numerous ways of data tracking. Knowing how your audience interacts with your product\/service or its separate elements is crucial. It will help you optimize your users\u2019 experience and improve campaign performance.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Let&#8217;s say you\u2019re promoting a casino\u2019s offer. You\u2019ll probably need to analyze the users\u2019 performance to understand who brings more money than others, who leaves right after registration, how many registrations result in deposits or wins, or simply what specific user\u2019s performance is within different casinos.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Event tracking is one of the most popular ways of getting more data and making more accurate decisions. You would be surprised how many<\/span><span style=\"font-weight: 400;\"> promising campaigns could be saved by knowing the user\u2019s journey!<\/span><\/p><p><span style=\"font-weight: 400;\">In this regard, Affise Performance keeps providing more data analytics opportunities and introduces a new \u2018Events\u2019 statistics report. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f52975a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f52975a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f7298f\" data-id=\"9f7298f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-daa8b4c elementor-widget elementor-widget-heading\" data-id=\"daa8b4c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">What is the \u2018Events\u2019 report?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-255ee3c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"255ee3c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea21c6c\" data-id=\"ea21c6c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8094d34 elementor-widget elementor-widget-text-editor\" data-id=\"8094d34\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The \u2018Events\u2019 report is a statistics report which can help you: <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c617ae4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c617ae4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68fc89fa\" data-id=\"68fc89fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c9c51aa elementor-widget elementor-widget-text-editor\" data-id=\"2c9c51aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"arrow-list\"><li><span style=\"font-weight: 400; color: #000000;\">get a full picture of your audience\u2019s behavior within your product or service;<\/span><\/li><li><span style=\"font-weight: 400; color: #000000;\">analyze users\u2019 performance by tracking their journey; <\/span><\/li><li><span style=\"font-weight: 400; color: #000000;\">create high-performing campaigns;<\/span><\/li><li><span style=\"font-weight: 400; color: #000000;\">improve your marketing performance.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e6e0d4f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e6e0d4f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0fad3f5\" data-id=\"0fad3f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eff266b elementor-widget elementor-widget-heading\" data-id=\"eff266b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How can I start using the \u2018Events\u2019 report?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d7db739 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d7db739\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4731867\" data-id=\"4731867\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab2893c elementor-widget elementor-widget-text-editor\" data-id=\"ab2893c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To use the report on events, follow several easy steps:<\/span><\/p><p><span style=\"font-weight: 400;\">1.Navigate to the \u2018Statistics\u2019 section in your Admin panel and find the \u2018Events\u2019 statistics slice:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ad6020 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ad6020\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eab58c5\" data-id=\"eab58c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bedfc74 elementor-widget elementor-widget-image\" data-id=\"bedfc74\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1999\" height=\"990\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/04\/image4-1.png\" class=\"attachment-large size-large wp-image-21320\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1fa2ed5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1fa2ed5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a873b90\" data-id=\"a873b90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3e4787 elementor-widget elementor-widget-text-editor\" data-id=\"e3e4787\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">2. Select the Offers or Advertisers you want to create a report for.<\/span><\/p><p><span style=\"font-weight: 400;\">3. Once the Offers or Advertisers are selected, you can also apply additional filters to your report. For instance, you can <\/span><span style=\"font-weight: 400;\">create a report <\/span><span style=\"font-weight: 400;\">based on the specific field: <\/span><i><span style=\"font-weight: 400;\">Advertiser, Offer, Affiliate, sub-accounts, or custom fields<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9b1c348 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9b1c348\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52460ce\" data-id=\"52460ce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61f8ca3 elementor-widget elementor-widget-image\" data-id=\"61f8ca3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1999\" height=\"702\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/04\/image1-1.png\" class=\"attachment-large size-large wp-image-21318\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8733573 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8733573\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0ed846e\" data-id=\"0ed846e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba09f0b elementor-widget elementor-widget-text-editor\" data-id=\"ba09f0b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">4. When required and additional filters are applied, you will see the statistics table with the data grouped by the field selected within the \u2018Based on\u2019 filter and events found by the system in the chosen Offers or Advertisers. Let\u2019s take the statistics table below:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-756e24b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"756e24b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-900cf9b\" data-id=\"900cf9b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf84b70 elementor-widget elementor-widget-image\" data-id=\"bf84b70\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1999\" height=\"432\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/04\/image3-1.png\" class=\"attachment-large size-large wp-image-21319\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9fcc3d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c9fcc3d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-713e716\" data-id=\"713e716\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71ede05 elementor-widget elementor-widget-text-editor\" data-id=\"71ede05\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The report is based on \u2018Affiliate\u2019, so now we can view how many conversions of the displayed Affiliate have resulted in specific\u00a0 events: <\/span><i><span style=\"font-weight: 400;\">Payment, First Purchase, Registration,<\/span><\/i><span style=\"font-weight: 400;\"> and <\/span><i><span style=\"font-weight: 400;\">Invitation<\/span><\/i><span style=\"font-weight: 400;\">. Also, we can see how many conversions and revenue each event has brought. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c87ff67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c87ff67\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7204feb\" data-id=\"7204feb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-477e3af elementor-widget elementor-widget-heading\" data-id=\"477e3af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Can I share the \u2018Events\u2019 report with my affiliates?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a4941d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a4941d9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72c555f\" data-id=\"72c555f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76b2115 elementor-widget elementor-widget-text-editor\" data-id=\"76b2115\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The simple answer is yes. The \u2018Events\u2019 report is available for your affiliates in their Affiliate\u2019s panel within the Statistics section:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8aaf3fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8aaf3fb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0627680\" data-id=\"0627680\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0054ecf elementor-widget elementor-widget-image\" data-id=\"0054ecf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"813\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/04\/image2-1.png\" class=\"attachment-large size-large wp-image-21317\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4caf6b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4caf6b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a66d5e\" data-id=\"7a66d5e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b02217 elementor-widget elementor-widget-text-editor\" data-id=\"1b02217\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">However, you might not want to share some specific data you receive from your Advertiser via custom_fields within your postback URL. In this case you can restrict your affiliates from viewing this sensitive data. Just disable the \u2018<\/span><i><span style=\"font-weight: 400;\">Show custom fields at the Events statistics report<\/span><\/i><span style=\"font-weight: 400;\">\u2019 setting at the Affiliate\u2019s general settings of your Admin panel (<\/span><i><span style=\"font-weight: 400;\">Settings -&gt; Affiliates -&gt; General<\/span><\/i><span style=\"font-weight: 400;\">):<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fff05ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fff05ee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d4de41\" data-id=\"8d4de41\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-376d17a elementor-widget elementor-widget-image\" data-id=\"376d17a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"182\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/04\/image5.png\" class=\"attachment-large size-large wp-image-21321\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a389c97 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a389c97\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b7cd9c8\" data-id=\"b7cd9c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5de4c40 elementor-widget elementor-widget-heading\" data-id=\"5de4c40\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">To sum it up <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2981756 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2981756\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f338e4e\" data-id=\"f338e4e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c4ceae elementor-widget elementor-widget-text-editor\" data-id=\"5c4ceae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Use the \u2018Events\u2019 statistics report if you strive to have an absolutely new level of insight into your audience\u2019s behavior. Any event can be a revenue-impacting action. Understanding these events will help you improve your campaign\u2019s performance and make users do what you want them to do. Just build your event report in a way you see and understand it and make the right decisions.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f4e4d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f4e4d6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16047f1\" data-id=\"16047f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6652c8b elementor-widget elementor-widget-request-free-trial\" data-id=\"6652c8b\" data-element_type=\"widget\" data-widget_type=\"request-free-trial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"article__wrapper\">\n            <div class=\"request-phrase\">\n                <p class=\"request-phrase__text\"><p><span style=\"font-weight: 400; font-size: 14pt;\">Your company is searching for a full technology stack to drive affiliate business?<\/span><\/p><\/p>\n                <p>\n                    <a href=\"https:\/\/affise.com\/contact-us\/\" >\n                        <button class=\"request-phrase__button\">\n                            Talk to an expert                        <\/button>\n                    <\/a>\n                <\/p>\n            <\/div>\n        <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Nowadays, marketers have learned numerous ways of data tracking. Knowing how your audience interacts with your product\/service or its separate elements is crucial. It will help you optimize your users\u2019 experience and improve campaign performance. Let&#8217;s say you\u2019re promoting a casino\u2019s offer. You\u2019ll probably need to analyze the users\u2019 performance to understand who brings more [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":21455,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[15],"tags":[173,108,168],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Events Report: Track Conversions &amp; User Behavior | Affise<\/title>\n<meta name=\"description\" content=\"Unlock deeper campaign insights with Affise\u2019s Events Report\u2014analyze user actions, optimize performance, and share key stats with affiliates.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/category\/updates\/events-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Affise introduces the \u2018Events\u2019 report\" \/>\n<meta property=\"og:description\" content=\"Affise Performance keeps providing more data analytics opportunities and introduces a new \u2018Events\u2019 statistics report.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/affise.com\/blog\/category\/updates\/events-report\/\" \/>\n<meta property=\"og:site_name\" content=\"Affise\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/getaffise\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-21T07:30:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-06T10:02:31+00:00\" \/>\n<meta property=\"og:image\" 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