{"id":22302,"date":"2022-05-09T18:40:20","date_gmt":"2022-05-09T15:40:20","guid":{"rendered":"https:\/\/affise.com\/?p=22302"},"modified":"2025-08-08T14:25:55","modified_gmt":"2025-08-08T11:25:55","slug":"referral-business-model","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/referral-business-model\/","title":{"rendered":"Referral Business Model"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22302\" class=\"elementor elementor-22302\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8398520 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8398520\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73e8396\" data-id=\"73e8396\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13b35dc elementor-widget elementor-widget-image\" data-id=\"13b35dc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/05\/3-referral-statistics.png\" class=\"attachment-large size-large wp-image-22450\" alt=\"3 referral statistics\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5213c7f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5213c7f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20d55ae\" data-id=\"20d55ae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2145dca elementor-widget elementor-widget-text-editor\" data-id=\"2145dca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Marketing used to just be a case of a few well-placed adverts in the media and the odd promotional campaign. Since the advent of the digital era, however, things have gotten a lot more complicated. Marketing your business can be a minefield when it comes to deciding where to focus your resources or do SEO work, especially for a small business or startups with a limited budget.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">While the era of digital marketing and ecommerce has brought new challenges such as <\/span><a href=\"https:\/\/www.dialpad.com\/blog\/hybrid-working\/\"><span style=\"font-weight: 400;\">hybrid working<\/span><\/a><span style=\"font-weight: 400;\">, it has also brought new opportunities, though it can be difficult for business owners to choose what their main marketing channels will be. There\u2019s one form of marketing that has not changed drastically in the modern age and that\u2019s word-of-mouth marketing. Personal recommendations have always been a strong way to expand reach.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Of course, how that word is spread has changed. Where customer experience used to be something discussed in conversations between friends and family, social media has opened those personal conversations to the world. People now have expectations of seeing online reviews and this is <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1019495\/online-shoppers-expectations-product-reviews-in-the-us\/\"><span style=\"font-weight: 400;\">especially true of younger age groups<\/span><\/a><span style=\"font-weight: 400;\"> who have mostly grown up with the internet.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Many businesses now look to referral campaigns to encourage customer loyalty and aim to elevate that loyalty to brand ambassador level, with those happy customers sharing their views as well as your brand\u2019s content. So, just how does this referral marketing strategy work? What are the major benefits customer referral programs offer and how can you switch to using one effectively?<\/span><\/p><h2><span style=\"font-weight: 400;\">What is a referral business model?<\/span><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67ce1f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67ce1f3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e8589a\" data-id=\"1e8589a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84083bf elementor-widget elementor-widget-image\" data-id=\"84083bf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"793\" height=\"331\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/04\/Referral-Survey-1.png\" class=\"attachment-large size-large wp-image-22313\" alt=\"Referral Survey\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (growthagency.co)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60ad664 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60ad664\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ba1644\" data-id=\"9ba1644\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6adb46 elementor-widget elementor-widget-html\" data-id=\"e6adb46\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\n    .blog-intro .blog-intro__title_center {\n    top: 30%;\n    max-width: 500px;\n    margin: 0;\n}\n<\/style>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19be1dc elementor-widget elementor-widget-text-editor\" data-id=\"19be1dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">At its heart, referral marketing is about leveraging your best customers into brand advocates. In essence, it\u2019s marketing tactics that add lots of new members to your marketing team. By utilizing positive reviews from satisfied customers, you look to expand your customer base and get new business. You may already be involved in <\/span><a href=\"https:\/\/affise.com\/\"><span style=\"font-weight: 400;\">relationship marketing<\/span><\/a><span style=\"font-weight: 400;\"> and this is a natural relative of that.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You can look beyond just reviews and include the implementation of user-generated content (such as customers using your product) and any other media they post that is positive about your brand and products. Your ultimate goal is to have loyal customers make the step up to being viewed as brand advocates. You can also offer referral reward schemes for these advocates.<\/span><\/p><h2><span style=\"font-weight: 400;\">Why choose a referral program?\u00a0\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">Now you know what a referral model means, but why should you choose it? Does it really offer tangible benefits that can have a positive impact on your most important metrics? Consider some of <\/span><a href=\"https:\/\/review42.com\/resources\/referral-marketing-statistics\/\"><span style=\"font-weight: 400;\">these referral statistics<\/span><\/a><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">92% of people will trust a referral if it comes from someone they know.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B2B companies who utilize referrals see a 70% higher conversion rate.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If a new customer is referred by a friend, they are four times more likely to make a purchase.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The LTV (lifetime value) of referred customers is 16% higher than non-referred customers.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Referred customers have a 37% higher retention rate.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">83% of online shoppers in the US are influenced by social media posts made by friends.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">92% of consumers trust referrals from people they know.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Friends\u2019 social media posts influence the purchase decisions of 83% of US online shoppers.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">So the numbers back up the theory that referral programs can be of major benefit to businesses. Leading marketing professor, Dr. Jonah Berger (an expert on influence and word of mouth) identified <\/span><a href=\"https:\/\/jonahberger.com\/the-secret-science-behind-big-data-and-word-of-mouth\/#:~:text=These%20six%20principles%20can%20be,affect%20how%20people%20see%20us.\"><span style=\"font-weight: 400;\">six principles that underpin customer behavior<\/span><\/a><span style=\"font-weight: 400;\"> when it comes to the power of influence. Let\u2019s take a look.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">The STEPPS principles<\/span><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d2bd54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d2bd54\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ac8bbf\" data-id=\"2ac8bbf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b46b218 elementor-widget elementor-widget-image\" data-id=\"b46b218\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"320\" height=\"240\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/04\/STEPPS-Principles.png\" class=\"attachment-large size-large wp-image-22312\" alt=\"STEPPS Principles\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (slideshare.net)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43f17f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43f17f1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1299787\" data-id=\"1299787\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-701fca4 elementor-widget elementor-widget-text-editor\" data-id=\"701fca4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><b>Social Currency<\/b><span style=\"font-weight: 400;\">: What people say with social sharing affects the perceptions of those who hear or see them. When people share their know-how and positive stories (and reviews) then the people they know are more likely to share those stories.\u00a0\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Triggers<\/b><span style=\"font-weight: 400;\">: Word association is not only a <\/span><a href=\"https:\/\/psychology.jrank.org\/pages\/656\/Word-Association-Test.html#:~:text=In%20a%20word%20association%20test,'%20personalities%20(free%20association).\"><span style=\"font-weight: 400;\">psychological phenomenon<\/span><\/a><span style=\"font-weight: 400;\">, it\u2019s also a marketing one. Many people will automatically link words or products with other products, brands, or experiences. The more people that are triggered to consider a product, the likelier they are to talk about it.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Emotion<\/b><span style=\"font-weight: 400;\">: Humans are emotional creatures. With the advent of social media, you\u2019re more likely to share both positive and negative emotions. When it comes to products and brands, that sharing manifests as reviews (both positive and negative).\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Public<\/b><span style=\"font-weight: 400;\">: We used to talk about \u2018Keeping up with the Joneses\u2019 and in many ways, this is still the case. People will (just as many businesses do) imitate or copy their peers. When people post positive experiences about products or brands, others will be motivated to \u2018copy\u2019 them.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Practical value<\/b><span style=\"font-weight: 400;\">: Posting positive reviews is not just about looking good, it often comes from a genuine desire to help others by sharing their own experiences. The more useful a post is, the more likely it will be shared.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stories<\/b><span style=\"font-weight: 400;\">: Humans have been sharing stories for tens of thousands of years and social media makes that fireside storytelling easier. People want to talk about their experiences and you can weave these stories into a broader and ongoing narrative.\u00a0<\/span><\/li><\/ul><h2><span style=\"font-weight: 400;\">What are the actual benefits of a referral program?<\/span><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c584c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c584c4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-714bb41\" data-id=\"714bb41\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d63e713 elementor-widget elementor-widget-image\" data-id=\"d63e713\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"686\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/04\/Referral-Program.png\" class=\"attachment-large size-large wp-image-22309\" alt=\"Referral Program\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (pixabay.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c5eb56 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c5eb56\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52641d1\" data-id=\"52641d1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd44dec elementor-widget elementor-widget-text-editor\" data-id=\"bd44dec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You may already be partnering with other brands using a program such as <\/span><a href=\"https:\/\/affise.com\/reach\/\"><span style=\"font-weight: 400;\">Affise Reach<\/span><\/a><span style=\"font-weight: 400;\">, so you know that referrals can be helpful in marketing campaigns, but what are the actual benefits customer referrals offer to your organization?<\/span><\/p><h3><span style=\"font-weight: 400;\">1. Standardizes sharing<\/span><\/h3><p><span style=\"font-weight: 400;\">Of course, if you don\u2019t offer great products or services, then referrals will not be of much help. Assuming you do, then you want a sharing process that goes beyond the old friend and family model. You want your loyal customers singing your praises to all. To achieve that, you want to encourage as much sharing as possible.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This is where rewards enter the equation. By standardizing the way your customers share, and by offering an incentive program with clearly stated rewards, your loyal customers are more likely to share experiences and reviews. Sharing their reviews is something they may not always do, even when they are happy with your brand. The sort of rewards you can offer includes:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Discounts on future purchases. People love savings and you can make discounts offered incremental according to how often people share and refer.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cash or cashback. By offering cash for referrals and signups, PayPal grew <\/span><a href=\"https:\/\/growsurf.com\/blog\/paypal-referral-program\"><span style=\"font-weight: 400;\">an incredible 1,650 percent.<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Credit. Similar to discounts, you can offer customers account credit.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Free things. People love freebies and you can use this to create promotional items that both keep customers happy and further promote your brand.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gift cards. Customers can choose to use these themself or to pass them onto a friend or family member. One advantage of this reward is that gift cards usually have expiration dates.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Free subscriptions: If any part of your business operates on a subscription model, this can be a good incentive. It can also mean that, if happy with the service, they may pay to extend the subscription at the end of the free period.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Donations: <\/span><a href=\"https:\/\/actionchange.org\/news\/is-corporate-social-responsibility-really-important\/\"><span style=\"font-weight: 400;\">Corporate social responsibility<\/span><\/a><span style=\"font-weight: 400;\"> (CSR) has increased in importance in recent years. Offering donations to your chosen CSR charities not only helps those organizations but also provides the customer with a feel-good factor.\u00a0<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">2. Lower CAC (customer acquisition costs)<\/span><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e401cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e401cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-717cb97\" data-id=\"717cb97\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3428e99 elementor-widget elementor-widget-image\" data-id=\"3428e99\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/04\/Customer-Acquisition-1.png\" class=\"attachment-large size-large wp-image-22305\" alt=\"Customer Acquisition\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (firstpagesage.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a667a40 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a667a40\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a1da663\" data-id=\"a1da663\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40b1048 elementor-widget elementor-widget-text-editor\" data-id=\"40b1048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You want new customers but you don\u2019t want to incur high CAC. With a referral program, you can bring new customers on board without breaking your budget. While there may be the price of rewards to consider, these are performance-based costs so are therefore much lower than traditional marketing costs.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">When you consider that referred customers have higher LTVs (lifetime values) than traditionally acquired customers, this represents a win-win cost-effective situation for your business. You\u2019re spending less to acquire those customers and they also spend more.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">3. Better quality customers<\/span><\/h3><p><span style=\"font-weight: 400;\">As mentioned, referred customers tend to spend more than their non-referred counterparts. You\u2019re also more likely to retain these potential customers. That not only represents better value for your organization as a whole, it also means you can repeat the cycle and move these acquired customers towards being referrers and brand advocates themselves.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">How does a referral program work?\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">You may already be benefiting from <\/span><a href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-reach-where-brands-and-agencies-partner-up\/\"><span style=\"font-weight: 400;\">partnering with other brands and businesses<\/span><\/a><span style=\"font-weight: 400;\">, so you <\/span><span style=\"font-weight: 400;\">can see that a referral model can be of immense benefit to your business. It can have a tangible effect on those all-important metrics such as customer retention, conversions &amp; sales, LTV, and CAC. How do you go from liking the idea to creating one for your business?\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">How to create a referral program: preparation<\/span><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df0c1d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df0c1d7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5da241d\" data-id=\"5da241d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96818a2 elementor-widget elementor-widget-image\" data-id=\"96818a2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"759\" height=\"720\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/04\/Referral-Process.png\" class=\"attachment-large size-large wp-image-22308\" alt=\"Referral Process\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (pixabay.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a03681d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a03681d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b87bfa9\" data-id=\"b87bfa9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7056a4d elementor-widget elementor-widget-text-editor\" data-id=\"7056a4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><span style=\"font-weight: 400;\">1. Self-audit\u00a0<\/span><\/h4><p><span style=\"font-weight: 400;\">Before you even consider what to do with your customers, take some time to examine your business. Are you offering quality goods and services with pricing that customers like? Are you already receiving positive reviews from previous or current customers? If the answer to both of those questions is \u201cyes\u201d, then you\u2019re ready to consider creating a referral program.<\/span><\/p><p><span style=\"font-weight: 400;\">Having your business offer high-quality products and services as well as high customer satisfaction is an essential foundation of any referral program. If your business makes a positive impact with your customers (and that can include things such as customer support), then they\u2019re likely to positively promote your business, especially when that promotion is incentivized.\u00a0<\/span><\/p><h4><span style=\"font-weight: 400;\">2. Prioritize your customers\u00a0<\/span><\/h4><p><span style=\"font-weight: 400;\">If you\u2019re going to create a referral program, you need to be sure that your customers are at the core of it. That means ensuring that not only are your products exceptional, but that other aspects of your customer relations are of similar quality. The two most important areas in this regard are communication and customer experience.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Ensure that you can have good conversations with them. That could be via various communication channels such as social media from Facebook to Linkedin or direct emails. You also need to be sure that you can optimize the customer experience and this includes great customer service, an optimized and accessible website, eliminating any pain points, and offering an omnichannel experience.\u00a0<\/span><\/p><h4><span style=\"font-weight: 400;\">3. Establish clear goals<\/span><\/h4><p><span style=\"font-weight: 400;\">The final part of preparing to create a referral program is to establish why you\u2019re doing so and what your goals are. The most obvious goal is increased sales and revenue, but most referral programs look beyond those metrics and have additional goals identified. These can include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increased customer retention and loyalty.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The number of referrals.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creating brand ambassadors.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Driving an increase in custom acquisition.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increased reach and brand awareness.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Your goals may be any combination of those listed and will depend on your own priorities. The crucial thing is to have them listed so you have a clear idea of the route you\u2019re taking. It also means you can analyze results and see if there is progress towards the goals you have set. Using <\/span><a href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-bi-integrates-with-appsflyer-pull-api\/\"><span style=\"font-weight: 400;\">software with robust integration and analytics abilities<\/span><\/a><span style=\"font-weight: 400;\"> allows for analysis of your various metrics and can let you tweak aspects of your program where needed.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">How to create a referral program: action<\/span><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c66762 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c66762\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7117a6b\" data-id=\"7117a6b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1606bb elementor-widget elementor-widget-image\" data-id=\"a1606bb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"827\" height=\"720\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/04\/Referral-action.png\" class=\"attachment-large size-large wp-image-22306\" alt=\"Referral action\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (pixabay.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51e48a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51e48a2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b939798\" data-id=\"b939798\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae58808 elementor-widget elementor-widget-text-editor\" data-id=\"ae58808\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">By now, you should have a clear idea of what you want to achieve and whether your current business model will support the creation of a referral program. You can now start building the framework of your referral program.\u00a0<\/span><\/p><h4><span style=\"font-weight: 400;\">1. Design a program that suits your business goals\u00a0<\/span><\/h4><p><span style=\"font-weight: 400;\">Even what your program looks like visually will be a factor in its success. While for some, your referral program may be the first time they\u2019ve encountered your company, many will already know your brand. Keep messaging clearly aligned with your goals and keep the overall feel and design elements tied to your existing media.\u00a0<\/span><\/p><h4><span style=\"font-weight: 400;\">2. Attract attention<\/span><\/h4><p><span style=\"font-weight: 400;\">You want people to notice your program so use catchy headlines and posts that attract their attention. Think of those headlines as saying what your program does in one sentence and what it offers for a successful referral. People should see what benefits are open to them as a new referral if they join your program and they should want to know more. Good headline examples are:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Refer a friend and get $25.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share and get 10% discount.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Spread the message and get free sunglasses.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For every three friends referred, we will donate $20 to [XXX].\u00a0<\/span><\/li><\/ul><h4><span style=\"font-weight: 400;\">3. Make the referral process simple<\/span><\/h4><p><span style=\"font-weight: 400;\">The more people that share, the more successful your program. That means you want to make the processes of joining the program and sharing content as easy as possible. Offer them as many ways to share as possible as this will increase the likelihood of them sharing content.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Most software options can help with this; they usually offer different ways of sharing such as social media or email. One important factor is to include a simple one-click referral link that lets people copy and paste with ease.\u00a0<\/span><\/p><h4><span style=\"font-weight: 400;\">4. Make your referral messaging clear<\/span><\/h4><p><span style=\"font-weight: 400;\">As well as making sharing as simple as possible, you want any messaging to be clear and consistent, so those people your customer refers you to can easily understand your messaging. A template can be helpful at this stage as it cuts down on any work by your team. However, make any messaging editable in case the referrer wants to add some text of their own.\u00a0 Consider these factors when it comes to your messaging:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make the benefits of referral clear and transparent.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have a clear CTA (call-to-action) as to what people have to do.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make all messaging and terms understandable.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalize as much as possible.\u00a0<\/span><\/li><\/ul><h4><span style=\"font-weight: 400;\">5. Analyze and adjust\u00a0<\/span><\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ccf165f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ccf165f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b97ddd\" data-id=\"2b97ddd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cea4b9 elementor-widget elementor-widget-image\" data-id=\"2cea4b9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"441\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/04\/Referral-Analization-1.png\" class=\"attachment-large size-large wp-image-22315\" alt=\"Referral Analization\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (affise.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26c973d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26c973d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d9a349c\" data-id=\"d9a349c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-690f7b2 elementor-widget elementor-widget-text-editor\" data-id=\"690f7b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It\u2019s rare to get things right the first time. This means you need good analytics to track progress and see how your program affects your specified metrics. Analyze what works and what doesn\u2019t and adjust as needed. Good software can help with this just as it can with <\/span><a href=\"https:\/\/www.globalapptesting.com\/best-practices-exploratory-testing\"><span style=\"font-weight: 400;\">exploratory testing techniques<\/span><\/a><span style=\"font-weight: 400;\">. Such software often comes with integrated analytics, referral tracking, A\/B testing, and referral link distribution options.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Moving forward\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">Once you have set up your referral program, then you are ready for action. As you move forward, there are some ongoing factors to consider.<\/span><\/p><h3><span style=\"font-weight: 400;\">Letting people know<\/span><\/h3><p><span style=\"font-weight: 400;\">You want your existing customers to join the program, but how do you let them know? The best two methods for this are:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalized emails: Let all the customers on your email list know about your new program by sending them a personalized email inviting them to join.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media: Your customers will likely be part of your social media network so posts across your various platforms can inform them of the new initiative.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Website: Add referral request forms to your checkout process or in thank-you emails. You can also create banners on your homepage or any landing page.\u00a0<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">Determine your reward tiers<\/span><\/h3><p><span style=\"font-weight: 400;\">You\u2019re not going to hand out the same reward to everyone. Decide on how you will distribute rewards and what the qualification criteria are. You also need to decide who gets any reward. There are two main types of incentive:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">One-sided incentive: This only rewards one of the two parties; the referee or the referred person. However, this type of reward is one-sided so may not be hugely successful.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Two-sided incentive: By far the better option, this rewards both parties. By rewarding both, you will likely see higher levels of engagement as well as, hopefully, acquiring new clients.\u00a0\u00a0<\/span><\/li><\/ul><h2><span style=\"font-weight: 400;\">The takeaway\u00a0<\/span><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29a1492 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29a1492\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9b07cf8\" data-id=\"9b07cf8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93fbd84 elementor-widget elementor-widget-image\" data-id=\"93fbd84\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"374\" height=\"135\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/04\/Affise-Referral.png\" class=\"attachment-large size-large wp-image-22304\" alt=\"Affise Referral\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing used to just be a case of a few well-placed adverts in the media and the odd promotional campaign. Since the advent of the digital era, however, things have gotten a lot more complicated. Marketing your business can be a minefield when it comes to deciding where to focus your resources or do SEO [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":23138,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[30,1,167,187,175,51],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Referral Business Model | Turn Customers into Advocates<\/title>\n<meta name=\"description\" content=\"Learn how the referral business model drives growth\u2014boost retention, lower CAC, and scale with customer-led marketing and smart incentives.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/referral-business-model\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Referral Business Model | Turn Customers into Advocates\" \/>\n<meta property=\"og:description\" content=\"Learn how the referral business model drives growth\u2014boost retention, lower CAC, and scale with customer-led marketing and smart incentives.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/affise.com\/blog\/referral-business-model\/\" \/>\n<meta property=\"og:site_name\" content=\"Affise\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/getaffise\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-09T15:40:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-08T11:25:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/05\/What-Is-a-Referral-Business-Model_blog-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1044\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Affise Academy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/05\/What-Is-a-Referral-Business-Model_blog-scaled.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@GetAffise\" \/>\n<meta name=\"twitter:site\" content=\"@GetAffise\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Grace Lau - Director of Growth Content, Dialpad\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/affise.com\/blog\/referral-business-model\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/affise.com\/blog\/referral-business-model\/\"},\"author\":{\"name\":\"Affise Academy\",\"@id\":\"https:\/\/affise.com\/#\/schema\/person\/df18ec4c7cd397cc0730d187e38a948f\"},\"headline\":\"Referral Business Model\",\"datePublished\":\"2022-05-09T15:40:20+00:00\",\"dateModified\":\"2025-08-08T11:25:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/affise.com\/blog\/referral-business-model\/\"},\"wordCount\":2538,\"publisher\":{\"@id\":\"https:\/\/affise.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/affise.com\/blog\/referral-business-model\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/affise.com\/wp-content\/uploads\/2022\/05\/What-Is-a-Referral-Business-Model_blog-scaled.jpg\",\"articleSection\":[\"Affiliate Network Insider\",\"Events\",\"Marketing Tools\",\"Partnerships\",\"Success Hacks\",\"Tips &amp; 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