{"id":23153,"date":"2022-05-23T13:15:57","date_gmt":"2022-05-23T10:15:57","guid":{"rendered":"https:\/\/affise.com\/?p=23153"},"modified":"2025-08-05T11:12:02","modified_gmt":"2025-08-05T08:12:02","slug":"ecommerce-need-new-marketing-channels-strategies","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/ecommerce-need-new-marketing-channels-strategies\/","title":{"rendered":"Why Does eCommerce Need New Marketing Channels &#038; Strategies?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23153\" class=\"elementor elementor-23153\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7534ba0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7534ba0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5740bd7\" data-id=\"5740bd7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f2996b elementor-widget elementor-widget-text-editor\" data-id=\"7f2996b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Nothing is more frustrating than finding out that your campaigns are underperforming, which is an increasingly common scenario for digital marketers. They see the need to switch to new methods and channels to keep reaching their audience. There are many reasons behind it, starting with the fact that customers have changed.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Today&#8217;s shoppers are more willing to interact, learn about values and expect more from a brand. They are also more inclined to buy online, leveraging the eCommerce business for expansion and opportunities. However, we can observe the <\/span><span style=\"font-weight: 400;\">growing competition has increased the cost of customer acquisition.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Marketers share common concerns, such as new shopping habits, acquisition costs, the cookieless future, and how to keep their campaigns working efficiently. This article will explore a bit more about what keeps marketers awake at night and present how to approach outcome-based marketing, the next step for eCommerce. Let\u2019s begin?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e288d0 elementor-widget elementor-widget-image\" data-id=\"4e288d0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/05\/pexels-vlada-karpovich-4050388-scaled.jpg\" class=\"attachment-large size-large wp-image-23154\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f115da elementor-widget elementor-widget-text-editor\" data-id=\"0f115da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>Why Do Marketers Need To Change Their Approach?<\/b><\/h2><h3><b>Post-Pandemic Shift in Online Shopping Habits<\/b><\/h3><p><span style=\"font-weight: 400;\">eCommerce is redefining convenience during pandemia. A survey shows that <\/span><a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/emerging-consumer-trends-in-a-post-covid-19-world\"><span style=\"font-weight: 400;\">92%<\/span><\/a><span style=\"font-weight: 400;\"> of customers who shopped online in 2019 were converted and made online purchases a habit.\u00a0 In Europe, the UK alone has one of the highest eCommerce penetration rates, with <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1113005\/market-size-of-e-commerce-in-europe-by-country\/\"><span style=\"font-weight: 400;\">87%<\/span><\/a><span style=\"font-weight: 400;\"> of customers purchasing online at least once in the previous year.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The pandemic also caused social changes in the way that people buy online. Customers&#8217; priorities and behaviors online are no longer the same as two years ago. Many have become more aware of the brands they consume, are more price-sensitive, and expect brands to deliver value.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">One more significant change is that customers can now use various shopping platforms to buy, even social media. More than a source for shopping decisions, marketers now see an evolution of certain features on these social channels, primarily because now people can shop on them. This scenario brings new challenges for marketers, while brands need to find ways to integrate social commerce features into their sales strategies.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3a8788 elementor-vertical-align-top elementor-widget elementor-widget-image-box-new\" data-id=\"d3a8788\" data-element_type=\"widget\" data-widget_type=\"image-box-new.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"advertising left \"><div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img advertising__image\"><img decoding=\"async\" width=\"525\" height=\"442\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/05\/side-element-1.jpg\" class=\"attachment-full size-full wp-image-23157\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content advertising__content\"><p class=\"elementor-image-box-description advertising__text\">See 9 tips to boost eCommerce ROI<\/p><a href=\"https:\/\/affise.com\/blog\/ecommerce-marketing-9-tips-to-boost-your-roi\/\" class=\"elementor-image-box-learnmore advertising__link\">Learn now \u2192<\/a><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c35fcd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c35fcd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-193cd68\" data-id=\"193cd68\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef51acf elementor-widget elementor-widget-text-editor\" data-id=\"ef51acf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><b>Rising Customer Acquisition Costs\u00a0<\/b><\/h3><p><span style=\"font-weight: 400;\">As eCommerce is expanding, competition in digital marketing increases. This is one reason for the proportional increase in customer acquisition costs concerning marketers. Today, advertising and marketing are essentially dominated by three major players: Google, Facebook, and Amazon. <\/span><a href=\"https:\/\/www.fastcompany.com\/90631969\/amazon-ad-business-growth\"><span style=\"font-weight: 400;\">64%<\/span><\/a><span style=\"font-weight: 400;\"> of advertising spend in the US is distributed across these advertising platforms.<\/span><\/p><p><span style=\"font-weight: 400;\">This leads the cost per click (CPC) for search ads to increase by 30%, the cost per media (CPM) on social networks by 34%, and the cost of lead acquisition from $14.88 to $73.70 for businesses. Due to the rising prices, more and more marketers want to stop relying on these channels to achieve their goals.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Moreover, in the US, online sales continue to grow and are expected to reach<\/span><a href=\"https:\/\/www.statista.com\/statistics\/272391\/us-retail-e-commerce-sales-forecast\/\"><span style=\"font-weight: 400;\"> 23.6%<\/span><\/a><span style=\"font-weight: 400;\"> of total retail sales by 2025. However, competition with Amazon and eBay makes it harder for businesses to enter the US eCommerce market.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25a9409 elementor-widget elementor-widget-image\" data-id=\"25a9409\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1808\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/05\/schema1.png\" class=\"attachment-large size-large wp-image-23166\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-025c5af elementor-widget elementor-widget-text-editor\" data-id=\"025c5af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The question is, how to rely less on these major channels and still keep the brand on the expected target? One of the ways that marketers are doing now is looking beyond the well-known channels. New tactics are needed to generate meaningful impact rather than numbers or clicks.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47e3ab8 elementor-widget elementor-widget-image\" data-id=\"47e3ab8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/05\/pexels-tima-miroshnichenko-7567235-scaled.jpg\" class=\"attachment-large size-large wp-image-23156\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2250039 elementor-widget elementor-widget-text-editor\" data-id=\"2250039\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><b>The Future is Cookieless For Digital Marketing<\/b><\/h3><p><span style=\"font-weight: 400;\">Many eCommerce companies use third-party cookies as a resource to personalize and improve customer and user experiences. However, as consumers become increasingly concerned about their online safety, brands need to rethink collecting consumer data.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In recent years, many consumers have been victims of cyberattacks or data compromise or know people who have been victims. This has led to changes implemented by the browsers such as Apple, Firefox, and Brave, and, by the end of 2023, Google Chrome. Customers\u2019 are also taking action against cybercrimes, as we can say that<\/span> <a href=\"https:\/\/blog.gwi.com\/trends\/how-the-cookies-crumbling\/\"><span style=\"font-weight: 400;\">1 in 2<\/span><\/a><span style=\"font-weight: 400;\"> internet users regularly delete cookies from their devices.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As a result, we can already see a decline in reach in marketing campaigns due to new data use requirements. Let\u2019s keep in mind that today&#8217;s brands are not just data collectors.<\/span><span style=\"font-weight: 400;\"> Instead, brands that focus on telling a story through data achieve greater engagement and results.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d959af elementor-vertical-align-top elementor-widget elementor-widget-image-box-new\" data-id=\"4d959af\" data-element_type=\"widget\" data-widget_type=\"image-box-new.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"advertising left \"><div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img advertising__image\"><img loading=\"lazy\" decoding=\"async\" width=\"509\" height=\"451\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/05\/side-element-2.jpg\" class=\"attachment-full size-full wp-image-23158\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content advertising__content\"><p class=\"elementor-image-box-description advertising__text\">Check the Best Traffic Generation Channels For eCommerce In The Cookieless Era\n<\/p><a href=\"https:\/\/affise.com\/blog\/traffic-generation-channels-for-ecommerce-in-the-cookieless-era\/\" class=\"elementor-image-box-learnmore advertising__link\">Learn now \u2192<\/a><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d7cce5c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d7cce5c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8858c62\" data-id=\"8858c62\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-204efef elementor-widget elementor-widget-image\" data-id=\"204efef\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1708\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/05\/pexels-mikael-blomkvist-6476777-scaled.jpg\" class=\"attachment-large size-large wp-image-23155\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2b55e9 elementor-widget elementor-widget-text-editor\" data-id=\"a2b55e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>Is Outcome-based Marketing A Game-Changer?<\/b><\/h2><p><span style=\"font-weight: 400;\">To meet the new challenges, many business owners and digital marketers are looking at eCommerce marketing from a different perspective: focus on meaningful results rather than clicks. <\/span><span style=\"font-weight: 400;\">This approach is called outcome-based marketing. <\/span><span style=\"font-weight: 400;\">In short, outcome-based marketing looks at campaigns in a different way. Numbers are not the only important metric here; instead, building strategies around a big-picture goal and its value.<\/span><\/p><p><span style=\"font-weight: 400;\">Outcome-based marketing emerges as a powerful resource to address the challenges marketers face to make their campaigns more effective, prevent their budgets from running out, and stay within the expected target. To begin with, it is necessary to go beyond traditional marketing channels and take a step further.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Essentially, outcome-based marketing is helping companies achieve significant results, and this topic doesn&#8217;t end here. Stay on top of the challenges by implementing an outcome-based approach to your business. In our new eBook, you can learn more about and see the best strategies.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46898b9 elementor-widget elementor-widget-request-free-trial\" data-id=\"46898b9\" data-element_type=\"widget\" data-widget_type=\"request-free-trial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"article__wrapper\">\n            <div class=\"request-phrase\">\n                <p class=\"request-phrase__text\"><p><b>Outcome-based marketing can save the day! Download our eBook to learn how.<\/b><\/p><\/p>\n                <p>\n                    <a href=\"https:\/\/affise.com\/outcome-based-marketing-ebook\/\" >\n                        <button class=\"request-phrase__button\">\n                            Grab your eBook here                        <\/button>\n                    <\/a>\n                <\/p>\n            <\/div>\n        <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Nothing is more frustrating than finding out that your campaigns are underperforming, which is an increasingly common scenario for digital marketers. They see the need to switch to new methods and channels to keep reaching their audience. There are many reasons behind it, starting with the fact that customers have changed. Today&#8217;s shoppers are more [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":23165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[51],"tags":[245,260,183,263,264],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New eCommerce Marketing Channels &amp; Strategies<\/title>\n<meta name=\"description\" content=\"We picked the biggest challenges for marketers and present why approach outcome-based marketing is next step for eCommerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/ecommerce-need-new-marketing-channels-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Does eCommerce Need New Marketing Channels &amp; 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