{"id":23228,"date":"2022-06-16T10:21:15","date_gmt":"2022-06-16T07:21:15","guid":{"rendered":"https:\/\/affise.com\/?p=23228"},"modified":"2025-08-06T16:25:22","modified_gmt":"2025-08-06T13:25:22","slug":"ecommerce-startup-marketing-plan","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/ecommerce-startup-marketing-plan\/","title":{"rendered":"6 Killer Tips for Creating the Best Ecommerce Startup Marketing Plan"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23228\" class=\"elementor elementor-23228\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c969a9f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c969a9f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba48002\" data-id=\"ba48002\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83b719e elementor-widget elementor-widget-text-editor\" data-id=\"83b719e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Global ecommerce sales continue to climb. In fact, according to research published by Statista, e-retail revenues are expected to reach <\/span><a href=\"https:\/\/www.statista.com\/statistics\/379046\/worldwide-retail-e-commerce-sales\/\"><span style=\"font-weight: 400;\">5.4 trillion US dollars in 2022<\/span><\/a><span style=\"font-weight: 400;\">. But in order to get your new online store off the ground and start driving that all-important traffic to your website, it\u2019s important to fortify your efforts with a robust marketing campaign.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019re not sure where to start, don\u2019t worry. We\u2019re going to share with you six tips for creating the best ecommerce startup marketing plan so that you can start converting asap!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce0a597 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce0a597\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb7b495\" data-id=\"fb7b495\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57afd77 elementor-widget elementor-widget-html\" data-id=\"57afd77\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\n    .blog-intro .blog-intro__title_center {\n    top: 28%;\n    max-width: 500px;\n    margin: 0;\n}\n<\/style>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3de2401 elementor-widget elementor-widget-image\" data-id=\"3de2401\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"732\" height=\"583\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/05\/Capture.jpg\" class=\"attachment-large size-large wp-image-23238\" alt=\"Retail E-commerce sales\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (statista.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-865aee8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"865aee8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c6d4c9\" data-id=\"7c6d4c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd6f066 elementor-widget elementor-widget-text-editor\" data-id=\"cd6f066\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">What is an Ecommerce Startup?<\/span><\/h2><p><span style=\"font-weight: 400;\">It never hurts to start with some basics. So, before going any further, let\u2019s define what an ecommerce startup actually is.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">So, in short, an ecommerce startup is just a new, up-and-coming ecommerce venture. It\u2019s no different from any other startup aside from the fact that it exists entirely in the online realm. Just like bricks-and-mortar businesses, ecommerce startups can also experience difficulty building awareness of their brand in the early days.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">That\u2019s why it\u2019s so important that ecommerce startups employ the very best marketing strategies to get customers excited and business rolling.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Role of Marketing for Ecommerce Startups<\/span><\/h2><p><span style=\"font-weight: 400;\">It\u2019s completely normal for ecommerce startups to experience some growing pains at first. This is all part and parcel of establishing every <\/span><a href=\"https:\/\/beslick.com\/business-processes\/\"><span style=\"font-weight: 400;\">business process<\/span><\/a><span style=\"font-weight: 400;\"> that will get things running smoothly. Grabbing the customers\u2019 attention (especially if you\u2019re launching in an already saturated market) is a pretty cut-throat business.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Ineffective marketing is one of the top reasons why startups fail. Marketing is what allows ecommerce startups to forge a place amongst their competitors and start driving sales and conversion rates. A good marketing strategy will generate public engagement, build brand reputation, and establish a clear brand persona, voice, and mission.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf5ab4c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf5ab4c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de1e3cc\" data-id=\"de1e3cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8eb8f9d elementor-widget elementor-widget-image\" data-id=\"8eb8f9d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1401\" height=\"801\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/05\/Startups-Shutdown.png\" class=\"attachment-large size-large wp-image-23232\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (litslink.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fda45ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fda45ef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea38408\" data-id=\"ea38408\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d65761 elementor-widget elementor-widget-text-editor\" data-id=\"1d65761\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Marketing for Ecommerce Startups<\/span><\/h2><p><span style=\"font-weight: 400;\">But what actually goes into an ecommerce marketing strategy? Whilst marketing plans vary from business to business, there are some fundamental principles and practices that all ecommerce startups should employ as part of their marketing strategies.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Advertising<\/span><\/h3><p><span style=\"font-weight: 400;\">Without effective advertising nobody will know that your ecommerce store even exists\u2014no matter how fantastic you know it is. Since your ecommerce store exists in the online realm, online advertising is the way to go.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Top advertising methods for ecommerce startups include social media ads (e.g., Instagram Ads, LinkedIn, and Facebook Ads), PPC, and banner Ads. Once you start to generate the first trickles of interest, deploy a series of retargeting Ads to keep customers who have shown interest but not yet committed to a purchase engaged.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">When launching an advertising campaign across multiple channels like this, it can be hard to keep track of all those key metrics. But it\u2019s this data that will tell you what\u2019s working and what\u2019s not. Luckily there are tools out there to help you manage all of these insights more easily.\u00a0<\/span><\/p><p><a href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-bi-integrates-with-appsflyer-pull-api\/\"><span style=\"font-weight: 400;\">Affise BI<\/span><\/a><span style=\"font-weight: 400;\"> provides a set of digital tools that startups can use to manage all of this unstructured data from across their marketing channels. It also integrates with a range of industry partners and advertising platforms to bring you even more targeted reports and statistics.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">SEO<\/span><\/h3><p><span style=\"font-weight: 400;\">Search Engine Optimization (SEO) is super important for all ecommerce businesses, no matter their stage of development. But when starting out, good SEO practices are even more critical. By employing SEO best practices like keyword and image optimization, meta-titles and tags, and page speed optimization, you\u2019ll drive traffic to your ecommerce site. <\/span><\/p><p><span style=\"font-weight: 400;\">SEO is what helps businesses rank higher on search engine results pages and show up in relevant customer searches. In fact, <\/span><a href=\"https:\/\/www.statista.com\/topics\/1710\/search-engine-usage\/#dossierKeyfigures\"><span style=\"font-weight: 400;\">close to 30% of total global web traffic<\/span><\/a><span style=\"font-weight: 400;\"> is generated by online search activity, according to Statista. A solid SEO strategy will help new customers find your landing page more easily and navigate users to relevant products. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81a72c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81a72c5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65f423c\" data-id=\"65f423c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ee6ddb elementor-widget elementor-widget-image\" data-id=\"3ee6ddb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"360\" height=\"354\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/05\/Global-Web-traffic.png\" class=\"attachment-large size-large wp-image-23229\" alt=\"Global Web traffic\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-718cd57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"718cd57\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e63833d\" data-id=\"e63833d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35d1b14 elementor-widget elementor-widget-text-editor\" data-id=\"35d1b14\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">Referring Websites<\/span><\/h3><p><span style=\"font-weight: 400;\">Referrals are a fantastic way to improve reputability. Generating backlinks to your ecommerce website will help drive search engine rankings. If you can get a number of high-performing sites to <\/span><a href=\"https:\/\/affise.com\/blog\/referral-software\/\"><span style=\"font-weight: 400;\">refer your website<\/span><\/a><span style=\"font-weight: 400;\"> through internal links that can be a big driver of traffic and help start to increase those first sales and reduce website bounce.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Email Marketing<\/span><\/h3><p><span style=\"font-weight: 400;\">It might sound outdated, but email marketing remains one of the highest converting marketing methods out there. One of the reasons that email marketing is so effective is that it harnesses more targeted leads and nurtures those prospects who are more likely to have real purchase intent (because they will have already had to sign up to your email list to receive correspondence from your brand).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Furthermore, email copy offers a lot of flexibility and space to provide readers with engaging, personalized content that converts. Remember to include an engaging subject line, compelling copy, and an epic CTA that encourages readers to navigate through to a relevant landing or sales page on your website.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Once your customers have proceeded a little further down the sales funnel, retargeting emails can help re-engage buyers (e.g., those who browsed your products without committing to a sale or abandoned their shopping cart) and close those deals.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Print Media<\/span><\/h3><p><span style=\"font-weight: 400;\">Talking of things that sound outdated, even print media shouldn\u2019t be neglected when it comes to marketing an ecommerce startup. Even though you\u2019re an online business, your prospects will still be engaging with printed media sources in their day-to-day lives. Employing some physical marketing methods is a great way to broaden your reach.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Print media includes any kind of hard-copy media such as magazine and newspaper ads, brochures, flyers, posters, billboards, and leaflets. Despite the digitization of our world, these marketing methods remain effective and can enhance your digital marketing efforts significantly.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53ae4ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53ae4ec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e6ea464\" data-id=\"e6ea464\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-694c3fb elementor-widget elementor-widget-image\" data-id=\"694c3fb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"623\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/05\/Online-Campaigns.png\" class=\"attachment-large size-large wp-image-23230\" alt=\"Online Campaigns\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (financesonline.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc35019 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc35019\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4880b92\" data-id=\"4880b92\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72292be elementor-widget elementor-widget-text-editor\" data-id=\"72292be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">Email Newsletters<\/span><\/h3><p><span style=\"font-weight: 400;\">Email newsletters are a great way to disseminate information about your brand to a more targeted audience. In your email newsletter you\u2019ll have the opportunity to deep-dive into product-specific, informational content that will keep your base of email subscribers engaged.<\/span><\/p><p><span style=\"font-weight: 400;\">Providing consistent, and more in-depth, updates is a great way to establish your startup as an industry authority and show your subscriber base that you value their time and engagement. Plus it\u2019s an opportunity to sell yourself and communicate your brand identity.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The best email newsletters include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compelling subject lines<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A consistent publication schedule\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Relevant and targeted information\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A clear, concise format<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A mobile-responsive design<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An option for readers to unsubscribe<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CTAs, incentives, and links that will encourage readers to click through to a relevant landing page on your website.\u00a0<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">Relationships with Affiliates<\/span><\/h3><p><a href=\"https:\/\/affise.com\/blog\/how-to-grow-your-customer-acquisition-with-partner-marketing\/\"><span style=\"font-weight: 400;\">Partner marketing (or affiliate marketing)<\/span><\/a><span style=\"font-weight: 400;\"> is when one brand promotes the products of another brand in return for a stake in each sale via their affiliate link. Building a great affiliate program means you can share in the subscriber and customer base of other businesses with similar demographics.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In other words, in return for a small commission on each sale, you get the opportunity to tap into a ready made market of high-quality leads. Affiliates might be other brands, or even media personalities with large, or niche, online followings.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Content Marketing \u2013 Creating Content That Sells<\/span><\/h3><p><span style=\"font-weight: 400;\">Content is key. Make sure that you\u2019re offering plenty of insightful, targeted, informative content. That applies to everything from your website copy, to your social media posts, to your emails, and blogs.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you haven\u2019t factored a company blog into your marketing plan yet, then get right to it. Consistently publishing industry specific content to your blog will establish your brand as reputable, authoritative, and, most importantly, keep people engaging with your platform. The best content is original, concise, and should align with your brand voice (whether that\u2019s fun and casual or more formal).\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Social Media<\/span><\/h3><p><span style=\"font-weight: 400;\">Using social media platforms is a given for any digital marketing campaign. Platforms like Facebook, Instagram, and Twitter harness mass followings and provide the ideal platform from which to market your startup with engaging content.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Targeted social media posts spread the word about new brands, and get the conversation started. One of the best things about social media marketing is that it allows brands to interact directly with their customers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The more personalized the interactions, the better. Plus, these platforms offer brands the opportunity to partner up with social media influencers, bloggers, and other reputable businesses.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The below Facebook post by Etsy is a great example of how brands can use social media to market themselves creatively. Not only has Etsy harnessed the power of social media but, by incorporating a customer testimonial, Etsy is also using social proof to boost brand credibility. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff14dcd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff14dcd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e4e2ef\" data-id=\"0e4e2ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb5e609 elementor-widget elementor-widget-image\" data-id=\"bb5e609\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"504\" height=\"723\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/05\/Social-Media-Marketing.png\" class=\"attachment-large size-large wp-image-23231\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (facebook.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-94a4a28 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94a4a28\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42343b6\" data-id=\"42343b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ec2957 elementor-widget elementor-widget-text-editor\" data-id=\"6ec2957\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">How to Promote an Ecommerce Startup<\/span><\/h2><p><span style=\"font-weight: 400;\">You can use all the best marketing tactics under the sun, but without a strong brand image your promotional efforts will fail to live up to their full potential. Building a strong brand image around your business is essential. This is what makes your brand recognizable and unique from all the other ecommerce stores competing in the same market.<\/span><\/p><p><span style=\"font-weight: 400;\">Think about some of your favorite brands. What is the first thing that comes to mind? It\u2019s probably a logo or slogan, right? Or perhaps a concept, ethos, or mission. If you can clearly articulate one (or all) of these things then that\u2019s an example of successful branding in action.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">And that is exactly what you will want to achieve for your ecommerce startup, whether that\u2019s by designing an eye-catching logo for your products or finessing your company name. Customers are more likely to place their trust in well branded businesses.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Once you\u2019ve got your branding perfected, use it consistently across all of your marketing channels, communications, products, and merchandise and ensure that your brand messaging toes the line equally well.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">How to Create an Effective and Successful Ecommerce Marketing Plan<\/span><\/h2><p><span style=\"font-weight: 400;\">So, now we know a bit more about the fundamentals of ecommerce marketing for startups, it&#8217;s time to get down to the details. Before launching your brand to the public, make sure that you\u2019ve developed a robust and effective marketing plan that you can refer to throughout your launch.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Using robust <\/span><a href=\"https:\/\/www.brightpearl.com\/cloud-erp#Cloud_ERP_vs_On_Premise_ERP\"><span style=\"font-weight: 400;\">on-premise ERP software<\/span><\/a><span style=\"font-weight: 400;\">, or better still a cloud-hosted retail-specific solution, is a great way to streamline your business planning process. Here are some killer marketing tips ecommerce startups should take on board when devising their own marketing plans.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">1. Devise a Content Strategy<\/span><\/h3><p><span style=\"font-weight: 400;\">We already mentioned the importance of publishing quality content. In order to make sure that you\u2019re consistently delivering engaging content, you\u2019ll need to develop a content strategy.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">There\u2019s no use just throwing any old blog post or social media content out there. In actual fact, that could do more harm than good. The key tenets of a strong content strategy are:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Knowing your customer inside out<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identifying a problem that your content will solve<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finding a unique angle\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Picking a few different formats (e.g., blog posts, social, podcast, video, etc.)\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Developing a content publication schedule\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">When developing your publication schedule, you may even wish to conduct some additional testing to determine the optimal days and times for posting in terms of customer engagement.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Additionally, it can be helpful to collate a database of content so that you can be confident that you\u2019ll always be ready with the next post or blog, and never miss an upload. Remember, consistency is key.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">2. Prepare to Provide Exceptional Customer Experience<\/span><\/h3><p><span style=\"font-weight: 400;\">Providing exceptional customer experience requires prior planning. Think about how you\u2019re going to support your customers at every touchpoint along the sales cycle. That could be anything from providing 24\/7 customer support, to making sure that your website page load times are super fast, or even providing attractive sales offers and incentives.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ecc931 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ecc931\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8e2c89a\" data-id=\"8e2c89a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8a195d elementor-widget elementor-widget-image\" data-id=\"f8a195d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1381\" height=\"764\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/05\/Customer-Experience.png\" class=\"attachment-large size-large wp-image-23234\" alt=\"Customer Experience\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (superoffice.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef573d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef573d9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b39fffd\" data-id=\"b39fffd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4c3b91 elementor-widget elementor-widget-text-editor\" data-id=\"d4c3b91\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">3. Figure Out How to Build Customer Trust<\/span><\/h3><p><span style=\"font-weight: 400;\">Find ways to build trust amongst your customer base. Customer trust is a delicate thing. As well as ensuring that you offer exceptional customer service, the following strategies will help reinforce the reputability and trustworthiness of your ecommerce store:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sharing customer reviews and testimonials<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asking customers for their feedback<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Being contactable and responding quickly<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Getting endorsements from industry authorities<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Always being honest and transparent with customers<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">4. Set Up Multiple Reputable Payment Options<\/span><\/h3><p><span style=\"font-weight: 400;\">Another way to build more trust and boost customer experiences is to provide as many reputable payment options as possible at checkout.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">By giving consumers a choice as to how they want to part with their hard-earned cash, you\u2019ll gain their trust and reduce any frustrations that could result in an abandoned cart.<\/span><\/p><p><span style=\"font-weight: 400;\">Make sure that your payment gateway is safe and secure, and that it is compatible with all major payment options like Credit\/Debit card payments, PayPal, Google Pay, Apple Pay, and Amazon Pay.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">5. Prepare a Generous Refund and Returns Policy<\/span><\/h3><p><span style=\"font-weight: 400;\">Looking for a way to stand out from competitors and keep customers happy? Having a flexible refund and returns policy will do just that.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">People don\u2019t like risking their money on items that they might want to return. If your company has a super straightforward refund and returns policy (with no hidden loopholes), then your customers will feel more confident to make a purchase. Plus, you\u2019ll encourage long-term customer loyalty and repeat purchases.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">6. Ensure You\u2019re Offering Flexible Shipping Options<\/span><\/h3><p><span style=\"font-weight: 400;\">Last but not least, make sure that you have the resources and facilities in place to offer flexible shipping options. That might mean planning your warehouse management in a particular way based on customer demographics and geographies, for example.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Perhaps you\u2019ll want to consider implementing dedicated <\/span><a href=\"https:\/\/www.brightpearl.com\/order-management-system\"><span style=\"font-weight: 400;\">order fulfillment software<\/span><\/a><span style=\"font-weight: 400;\">. Ensuring that all customer orders will be fulfilled on time is essential. Plus, if you can, try to offer shipping and delivery free of charge to avoid any of those dreaded last minute cart abandonment spikes. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c2f65f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c2f65f9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-edf32cc\" data-id=\"edf32cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dbe8b3e elementor-widget elementor-widget-image\" data-id=\"dbe8b3e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"690\" height=\"495\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/05\/Flexible-Shipping-Options.png\" class=\"attachment-large size-large wp-image-23235\" alt=\"Flexible Shipping Options\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (ecommerceguide.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-671ba4e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"671ba4e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ac7678\" data-id=\"7ac7678\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb6dc3e elementor-widget elementor-widget-text-editor\" data-id=\"eb6dc3e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">10 Marketing Strategies to Remember<\/span><\/h2><p><span style=\"font-weight: 400;\">You\u2019re almost ready to devise the best ecommerce startup marketing plan known to man. But before we let you go off to do your magic, let\u2019s cover some additional marketing strategies. These strategies will help you bolster your marketing campaigns for even more success.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">1. Contextual Marketing Campaigns<\/span><\/h3><p><span style=\"font-weight: 400;\">First tip. Contextualize your marketing campaigns. By conducting in-depth customer research, you\u2019ll be able to tailor your marketing campaigns to suit the needs, desires, and expectations of your target market directly.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">2. User-Generated Content<\/span><\/h3><p><span style=\"font-weight: 400;\">We\u2019ve already established that quality content is important. But an extra little something that you can add to your content strategy is user-generated content. User-generated content is content produced by your customers themselves and acts as social proof to other customers that your brand is worth investing in. Things like customer reviews (written or video), photos, and star ratings are all examples of user-generated content.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">3. Relationships and Partnerships<\/span><\/h3><p><span style=\"font-weight: 400;\">Start networking in order to build strong relationships and partnerships with other brands and potential affiliates. This way you\u2019ll gain instant access to their customer data and a ready-made database of potential leads. <\/span><a href=\"https:\/\/affise.com\/blog\/benefits-of-ecommerce-partnerships\/\"><span style=\"font-weight: 400;\">Establishing marketing partnerships across different verticals<\/span><\/a><span style=\"font-weight: 400;\"> will increase brand awareness and boost ecommerce sales.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With <\/span><a href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-reach-where-brands-and-agencies-partner-up\/\"><span style=\"font-weight: 400;\">Affise Reach<\/span><\/a><span style=\"font-weight: 400;\"> it\u2019s easy to connect with potential business partners and start expanding your marketing channels. Our platform provides a space where brands can enter into collaboration and enlarge their target audiences in a safe and compliant way.<\/span><\/p><p><span style=\"font-weight: 400;\">Furthermore, with <\/span><a href=\"https:\/\/affise.com\/cpapi\/\"><span style=\"font-weight: 400;\">Affise\u2019s CPAPI platform<\/span><\/a><span style=\"font-weight: 400;\">, you&#8217;ll be able to scale and grow your startup even faster with automation features that automatically transfer data between your systems.\u00a0\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">4. Video Content<\/span><\/h3><p><span style=\"font-weight: 400;\">Content doesn\u2019t have to be all writing! Video marketing is big business these days and YouTube is the perfect platform from which to interact and engage with prospects.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Creating branded tutorials, product reveals, and informative videos will generate buzz around your products and keep potential customers listening. Plus, if you can engage prospects in conversation in the comments section, all the better!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ce1042 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ce1042\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb397f2\" data-id=\"cb397f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5eab803 elementor-widget elementor-widget-image\" data-id=\"5eab803\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1196\" height=\"628\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/05\/Video-Content.png\" class=\"attachment-large size-large wp-image-23233\" alt=\"Video Content\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (blog.hubspot.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c5caa1e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c5caa1e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de4d4ea\" data-id=\"de4d4ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-09d6de2 elementor-widget elementor-widget-text-editor\" data-id=\"09d6de2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">5. Product Giveaways<\/span><\/h3><p><span style=\"font-weight: 400;\">Everyone loves a freebie. Product giveaways are a great way to get people excited about a product release. You\u2019ll generate more buzz around your brand and introduce your products and services to a wider audience who might previously have been priced out of your brand.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">6. Engagement With Your Audience<\/span><\/h3><p><span style=\"font-weight: 400;\">Engage, engage, and engage some more. Conversation and communication is so important when it comes to marketing in the digital realm. Personalized communications is the way to go. Make sure that customers are able to reach out (and, more importantly, get a swift response) across multiple channels including chat, email, phone, and social media.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">7. Target Key Audience Personas<\/span><\/h3><p><span style=\"font-weight: 400;\">Be targeted with your outreach. You\u2019ve done your research. You know who your target demographic is. So make sure that your marketing materials are going to appeal to these individuals. Avoid generic content. It\u2019s personalization that really sells.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">8. Launch an Affiliate Program<\/span><\/h3><p><span style=\"font-weight: 400;\">Now is a better time than ever to launch an affiliate program. Teaming up with influencers and\/or other brands in your space will help build credibility and allow you to pool resources.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Not sure where to start? Mobilizing a <\/span><a href=\"https:\/\/affise.com\/\"><span style=\"font-weight: 400;\">partnership marketing platform<\/span><\/a><span style=\"font-weight: 400;\"> like Affise can help you connect with partners and start collaborating in no time at all.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">9. Build Your Own Email List<\/span><\/h3><p><span style=\"font-weight: 400;\">For your email marketing efforts to pay dividends you\u2019ll need a comprehensive and targeted email list. There are a few ways to go about building up an email list. The most obvious one is getting consumers to sign up for email correspondence directly on your website or platforms.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You can do this with targeted exit intent popups, on social media, alongside your checkout page, or even in combination with deals and incentives. Just make sure that you also give your customers the option to opt-out of email correspondence at any time should they wish.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">10. Launch Across Multiple Platforms<\/span><\/h3><p><span style=\"font-weight: 400;\">Last but by no means least, launch your marketing campaigns across as many platforms as possible to reach the greatest number of eyes. This way, you\u2019ll spread awareness of your brand far and wide instead of limiting yourself to users of just one platform.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Ready for Startup Success?<\/span><\/h2><p><span style=\"font-weight: 400;\">For budding entrepreneurs, creating an ecommerce startup is no mean feat. In order to get your small business through those challenging first few months, a robust marketing plan is essential.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">From content marketing and SEO to customer service and business partnerships, use the tips we\u2019ve discussed today to create a strategic marketing plan, and you\u2019ll go from strength to strength.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Mobilizing a <\/span><a href=\"https:\/\/affise.com\/affiliate-management-platform-for-ecommerce-retail\/\"><span style=\"font-weight: 400;\">partnership marketing platform like Affise<\/span><\/a><span style=\"font-weight: 400;\"> will help you launch more effective partnerships with other brands, advertisers, and marketing agencies and start growing from day one.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Global ecommerce sales continue to climb. In fact, according to research published by Statista, e-retail revenues are expected to reach 5.4 trillion US dollars in 2022. But in order to get your new online store off the ground and start driving that all-important traffic to your website, it\u2019s important to fortify your efforts with a [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":24296,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1,167,175,51],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Plan for Ecommerce Startup | 6 Proven Growth Tactics<\/title>\n<meta name=\"description\" content=\"Build a winning marketing plan for your ecommerce startup\u2014SEO, email, affiliate, and content strategies to drive traffic and conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/ecommerce-startup-marketing-plan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Plan for Ecommerce Startup | 6 Proven Growth Tactics\" \/>\n<meta property=\"og:description\" content=\"Build a winning marketing plan for your ecommerce startup\u2014SEO, email, affiliate, and content strategies to drive traffic and conversions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/affise.com\/blog\/ecommerce-startup-marketing-plan\/\" \/>\n<meta property=\"og:site_name\" content=\"Affise\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/getaffise\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-16T07:21:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-06T13:25:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/06\/6-Tips-for-Best-eCommerce-Marketing-Plans_blog.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1044\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Affise Academy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/06\/6-Tips-for-Best-eCommerce-Marketing-Plans_blog.png\" \/>\n<meta name=\"twitter:creator\" content=\"@GetAffise\" \/>\n<meta name=\"twitter:site\" content=\"@GetAffise\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Shaw - Brightpearl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/affise.com\/blog\/ecommerce-startup-marketing-plan\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/affise.com\/blog\/ecommerce-startup-marketing-plan\/\"},\"author\":{\"name\":\"Affise Academy\",\"@id\":\"https:\/\/affise.com\/#\/schema\/person\/df18ec4c7cd397cc0730d187e38a948f\"},\"headline\":\"6 Killer Tips for Creating the Best Ecommerce Startup Marketing Plan\",\"datePublished\":\"2022-06-16T07:21:15+00:00\",\"dateModified\":\"2025-08-06T13:25:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/affise.com\/blog\/ecommerce-startup-marketing-plan\/\"},\"wordCount\":3105,\"publisher\":{\"@id\":\"https:\/\/affise.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/affise.com\/blog\/ecommerce-startup-marketing-plan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/affise.com\/wp-content\/uploads\/2022\/06\/6-Tips-for-Best-eCommerce-Marketing-Plans_blog.png\",\"articleSection\":[\"Events\",\"Marketing Tools\",\"Success Hacks\",\"Tips &amp; 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