{"id":24554,"date":"2022-07-14T09:47:30","date_gmt":"2022-07-14T06:47:30","guid":{"rendered":"https:\/\/affise.com\/?p=24554"},"modified":"2025-08-11T16:45:41","modified_gmt":"2025-08-11T13:45:41","slug":"local-business-marketing-tips","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/local-business-marketing-tips\/","title":{"rendered":"15 Steps To Marketing Your Local Business Online: The Best Local Business Marketing Tips"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24554\" class=\"elementor elementor-24554\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ad03dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ad03dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2294de\" data-id=\"f2294de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-959a1cb elementor-widget elementor-widget-text-editor\" data-id=\"959a1cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">You can have the best product or offer the best service, but if nobody gets to hear about it, it\u2019s like you don\u2019t exist. Don\u2019t worry, though: that\u2019s where our local business marketing tips come in.<\/span><\/p><p><span style=\"font-weight: 400;\">Without a properly executed marketing strategy, your business cannot reach its full potential. A good local marketing campaign will help you spread the word about your business, build reputation connections and nurture relationships with your customers.<\/span><\/p><p><span style=\"font-weight: 400;\">So, let\u2019s get started.<\/span><\/p><h2><span style=\"font-weight: 400;\">1. Leverage on free listing platforms<\/span><\/h2><p><span style=\"font-weight: 400;\">One of the best and most cost-effective local business marketing tips is to <\/span><a href=\"https:\/\/affise.com\/blog\/digital-growth-marketing-for-small-business\/\"><span style=\"font-weight: 400;\">put your business online<\/span><\/a><span style=\"font-weight: 400;\"> and help others from your community find it. You can list your business on:<\/span><\/p><h3><strong>Google My Business<\/strong><\/h3><p><span style=\"font-weight: 400;\">Google My Business is a free online business listing that&#8217;s both helpful to customers and marketers. It allows businesses to be more visible to people who might need their services, showing important information such as their services, opening and closing times, contact details and so on. Showing up on Google Maps is a great way of getting noticed in your local area!<\/span><\/p><p><span style=\"font-weight: 400;\">It also allows customers to share their experiences and rate the service they received. Given that <\/span><a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/#\"><span style=\"font-weight: 400;\">98%<\/span><\/a><span style=\"font-weight: 400;\"> of people read online reviews (with 77% saying they <\/span><i><span style=\"font-weight: 400;\">always <\/span><\/i><span style=\"font-weight: 400;\">do), the Google My Business page might be among the best local marketing tips anybody can give you.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-376c494 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"376c494\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c0a3d2b\" data-id=\"c0a3d2b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8caaea elementor-widget elementor-widget-html\" data-id=\"f8caaea\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\n    .blog-intro .blog-intro__title_center {\n    top: 28%;\n    max-width: 500px;\n    margin: 0;\n}\n<\/style>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99463cd elementor-widget elementor-widget-image\" data-id=\"99463cd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1095\" height=\"929\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/06\/free-listing-platforms.png\" class=\"attachment-large size-large wp-image-24557\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (brightlocal.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bcdf278 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bcdf278\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-802eff0\" data-id=\"802eff0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd72a30 elementor-widget elementor-widget-text-editor\" data-id=\"bd72a30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><strong>Bing Places for Business<\/strong><\/h3><p><span style=\"font-weight: 400;\">Quite a few people use Bing instead of Google as their preferred search engine. To reach them, you can list your business on Bing Places for Business. The best part is that you&#8217;ll only need to copy\/paste the information you&#8217;ve put on Google My Business.<\/span><\/p><h3><strong>Facebook business pages<\/strong><\/h3><p><span style=\"font-weight: 400;\">Today, almost three billion people are using <\/span><span style=\"font-weight: 400;\">Facebook<\/span><span style=\"font-weight: 400;\">. Considering the popularity of this network, it&#8217;s only logical to create a page for your business in order to reach more customers. Plus, you can use a page to interact with your customers and promote your products and discounts. This also gives you a start point for Facebook ads and other social media marketing techniques.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-674f400 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"674f400\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e540ae7\" data-id=\"e540ae7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c83e63 elementor-widget elementor-widget-image\" data-id=\"9c83e63\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1500\" height=\"844\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/06\/Facebook-business-pages.png\" class=\"attachment-large size-large wp-image-24555\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (datareportal.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fd44a5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd44a5b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5b5e96\" data-id=\"d5b5e96\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2916260 elementor-widget elementor-widget-text-editor\" data-id=\"2916260\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">2. Make a website<\/span><\/h2><p><span style=\"font-weight: 400;\">One thing almost everyone does when they hear about a business is to do a quick Google search. Having a website for your business means that when they come looking, they see what you want them to (great for brand awareness). Plus, having a website comes with a wide array of benefits such as being able to target local customers more specifically with SEO and Google Ads (more on this later). It also means you\u2019re no longer restricted to what you can sell in your physical store &#8211; having a website can help you put your services online, follow <\/span><a href=\"https:\/\/affise.com\/blog\/ecommerce-growth-strategies\/\"><span style=\"font-weight: 400;\">ecommerce strategies<\/span><\/a><span style=\"font-weight: 400;\"> and, ultimately increase revenue.<\/span><\/p><h2><span style=\"font-weight: 400;\">3. Create useful content\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">Once you have a website, it\u2019s time to start creating useful content and posting it regularly on your blog. Besides helping you rank better on Google, SEO optimized content should provide value to your customers, educate them, and increase their trust in your brand. Make sure to talk about things you know about, and what you can provide expertise in. Keep an eye on Google analytics to see how you\u2019re doing, and ensure your online presence is as solid as your offline one.<\/span><\/p><p><span style=\"font-weight: 400;\">If you want to start content marketing but don\u2019t have a blog section, you can add it easily, using just two lines of code.\u00a0 <\/span><a href=\"https:\/\/www.bloghandy.com\/\"><span style=\"font-weight: 400;\">BlogHandy<\/span><\/a><span style=\"font-weight: 400;\"> is specifically made for non-techies to help them add a content section to their website with no learning curve.<\/span><\/p><h2><span style=\"font-weight: 400;\">4. Be a part of the local community<\/span><\/h2><p><span style=\"font-weight: 400;\">You\u2019re a local business, so act like one. Don\u2019t forget about the potential of engaging with your community! People generally trust brands that show a strong sense of purpose and aren\u2019t afraid to give back. In other words, people will rather go with brands that care about what\u2019s happening around them, rather than just making profits. You, as a small business owner, can leverage this by organizing different initiatives that will put your business in the spotlight. Some tactics to try include:<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advertise that you\u2019ll donate x percentage of your sales to a (local!) charity and so on.\u00a0\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sponsor a local sport team<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get involved with community events &#8211; perhaps donate profits, or your staff\u2019s time<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b902ea0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b902ea0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f41cac1\" data-id=\"f41cac1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42f9861 elementor-widget elementor-widget-image\" data-id=\"42f9861\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"774\" height=\"581\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/06\/Football.png\" class=\"attachment-large size-large wp-image-24556\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (unsplash.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e68d5bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e68d5bc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c1df5e\" data-id=\"9c1df5e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1af95cc elementor-widget elementor-widget-text-editor\" data-id=\"1af95cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">5. Create customized invoices<\/span><\/h2><p><span style=\"font-weight: 400;\">Creating customized invoices for your customers can help you improve your business\u2019 reputability, especially if you own a B2B business. Subscribing to online invoicing software such as <\/span><a href=\"https:\/\/www.invoiceberry.com\/\"><span style=\"font-weight: 400;\">InvoiceBerry<\/span><\/a><span style=\"font-weight: 400;\"> can help you deliver customized invoices in a way that\u2019s most convenient to your consumers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Why custom invoices? Well, you can add referral discounts in your invoices, include customer testimonials, or announce new products or services as a part of your local marketing strategy. Think of it like a business card they won\u2019t lose.<\/span><\/p><h2><span style=\"font-weight: 400;\">6. Create email marketing campaigns<\/span><\/h2><p><span style=\"font-weight: 400;\">A cornerstone of any marketing plan should be to carry out email campaigns and regularly send newsletters. If you understand your demographic, this can be an inexpensive, yet effective method for marketing your local business.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b942e69 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b942e69\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-85d15ae\" data-id=\"85d15ae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bdfca10 elementor-widget elementor-widget-image\" data-id=\"bdfca10\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1740\" height=\"1105\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/06\/email-marketing-campaigns.png\" class=\"attachment-large size-large wp-image-24559\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (oberlo.co.uk)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34e510c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34e510c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2fcc5f3\" data-id=\"2fcc5f3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e5b562 elementor-widget elementor-widget-text-editor\" data-id=\"0e5b562\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Newsletters can help you find out what your customers want, communicate with them more effectively, and build the credibility of your brand. You can also run giveaways, highlight local events, or talk about your referral program. They\u2019re a great way to show your existing customers who you are, and what\u2019s currently on offer.<\/span><\/p><p><span style=\"font-weight: 400;\">However, it&#8217;s important to highlight that you shouldn&#8217;t bombard your customers with too many emails, as it will have the opposite effect of what you want. Make sure to think through the timing on when you&#8217;re sending your emails, and customize your content as much as you can to meet your customer&#8217;s needs better.<\/span><\/p><h2><span style=\"font-weight: 400;\">7. Use your online store to your advantage<\/span><\/h2><p><span style=\"font-weight: 400;\">If you run a brick-and-mortar store, you can use it to drive customers to your website. You can, for instance, ask your customers to sign up for your email list and join your loyalty program, give out flyers with promotion codes, and put your web address on receipts, allowing people to stay engaged with your business even when they aren&#8217;t physically there.<\/span><\/p><p><span style=\"font-weight: 400;\">Ideally, you want a back-and-forth relationship, where foot traffic turns into online traffic, which turns into even more foot traffic!<\/span><\/p><h2><span style=\"font-weight: 400;\">8. Value the customers you already have<\/span><\/h2><p><span style=\"font-weight: 400;\">Even a <\/span><a href=\"https:\/\/media.bain.com\/Images\/BB_Prescription_cutting_costs.pdf\"><span style=\"font-weight: 400;\">5% increase<\/span><\/a><span style=\"font-weight: 400;\"> in customer retention can lead to a boost in profits of 25%! While bringing in new customers is important, make sure to nurture existing relationships. After all, your customers have already purchased your products, and they know and trust you. They\u2019re likely to be the biggest promoters of your brand (free marketing!), as well as coming back time and time again.<\/span><\/p><h2><span style=\"font-weight: 400;\">9. Invest in paid ads<\/span><\/h2><p><span style=\"font-weight: 400;\">While it&#8217;s better to work on building long-term organic traffic, short-term plays can definitely pay off. <\/span><a href=\"https:\/\/www.digitallogic.co\/ppc-management\/\"><span style=\"font-weight: 400;\">PPC advertising<\/span><\/a><span style=\"font-weight: 400;\"> targets customers who expressed high interest in products you&#8217;re selling and are likely to purchase your product. It\u2019s a great way to get your name out there, send people to your best landing pages and start building a reliable customer base.<\/span><\/p><p><span style=\"font-weight: 400;\">Of course, since you\u2019re targeting a local audience, think about print ads too &#8211; a mention in a local newspaper is likely\u00a0 to be as effective as targeted social media posts.<\/span><\/p><p><span style=\"font-weight: 400;\">Remember, though, a good strategy should include this and long-term SEO plans\u2026<\/span><\/p><h2><span style=\"font-weight: 400;\">10. Invest in SEO<\/span><\/h2><p><span style=\"font-weight: 400;\">Unlike PPC advertising, search engine optimization takes longer to show results. But, once those results start coming in, they stick around (and at no extra cost). SEO optimization will help you rank higher in SERPs (search engine result pages), meaning potential customers can find your business more easily.<\/span><\/p><p><span style=\"font-weight: 400;\">There are two main types of SEO optimization:<\/span><\/p><h3><strong>Local SEO<\/strong><\/h3><p><span style=\"font-weight: 400;\">Research shows<\/span><span style=\"font-weight: 400;\"> that people are more likely to shop after a local search compared to non-local ones. But that only works if they know who you are! As we mentioned before, local SEO includes listing your business on Google My Business, Bing Places and Apple Maps Connect. You can go further with this &#8211; create localized content for your website, focus your keyword research in a particular area, and link up with other local brands.<\/span><\/p><h3><strong>Traditional SEO<\/strong><\/h3><p><span style=\"font-weight: 400;\">While local SEO helps target specific geographical areas, traditional SEO aims to help businesses, regardless of their location, expand their digital reach. It\u2019s especially worth investing in traditional SEO strategies to boost your brand&#8217;s visibility if you have an online store. Traditional SEO includes overall website optimization, product listings, using well-researched title tags and meta descriptions, conducting keyword and target market research, and so on.<\/span><\/p><h2><span style=\"font-weight: 400;\">11. Use forums and online communities<\/span><\/h2><p><span style=\"font-weight: 400;\">As we&#8217;ve already mentioned, customers tend to look at reviews rather than ads, and they&#8217;re almost always seeking the opinion of others before making a purchase. In order to improve your reputation and reach your target audience, consider joining various local forums and Facebook groups to post and share opinions on topics related to your business. However, while doing this, you should ensure your posts and comments don&#8217;t scream ads. They should be concise, clear, and helpful. Customers will come once they gain trust in you.<\/span><\/p><p><span style=\"font-weight: 400;\">Don\u2019t forget to make use of local directories either &#8211; simply having your name and phone number out there can do a lot.<\/span><\/p><h2><span style=\"font-weight: 400;\">12. Invest in customer service<\/span><\/h2><p><span style=\"font-weight: 400;\">One way towards customers&#8217; hearts is through top-notch customer service &#8211; <\/span><a href=\"https:\/\/blog.hubspot.com\/service\/customer-service-stats\"><span style=\"font-weight: 400;\">93%<\/span><\/a><span style=\"font-weight: 400;\"> of customers are more likely to make repeat purchases with a brand that offers great customer service! Improving your customer service is one of the best, and most cost-efficient, marketing tips we can give you. (Plus, it helps avoid those bad Yelp reviews).<\/span><\/p><p><span style=\"font-weight: 400;\">To make your customer service impeccable, you need to try to listen and understand what your customers want, their problems and how they can solve them with the service or products you&#8217;re offering. Other tips include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Know your products, inside and out, to give the best advice<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Send personalized email campaigns<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reward them with a loyalty schemes<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide discounts for long-term customers<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure they can contact you through multiple channels (phone, email, social media)<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-435a56f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"435a56f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a4cfd8\" data-id=\"0a4cfd8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac9555c elementor-widget elementor-widget-image\" data-id=\"ac9555c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"700\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/06\/customer-service.png\" class=\"attachment-large size-large wp-image-24558\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (financesonline.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-425d041 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"425d041\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6930038\" data-id=\"6930038\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83fe135 elementor-widget elementor-widget-text-editor\" data-id=\"83fe135\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">13. Leverage online reviews (and respond to them)<\/span><\/h2><p><span style=\"font-weight: 400;\">Great products and amazing customer service work just fine. However, if you want to expand your business, you need to let other people know how well you do your job. It\u2019s not just word of mouth anymore &#8211; small business marketing relies on online reviews! Make sure to ask your customer to leave a review on your business pages and, most importantly, respond to their comments once they&#8217;re online.<\/span><\/p><p><span style=\"font-weight: 400;\">Appreciating positive ones can help customers feel valued, while responding to negative ones can show compassion, understanding, and effort that you&#8217;re willing to improve. Just make sure you actually take any steps you say you will.<\/span><\/p><h2><span style=\"font-weight: 400;\">14. Track your competitors<\/span><\/h2><p><span style=\"font-weight: 400;\">We\u2019ve read numerous articles about marketing your local business, but only a few of them include competition tracking in their local business marketing tips. If you want to improve your business, you need to follow what your competition is doing. Having competition is healthy, as it pushes you to do your best and improve your service. So keep track of what your competitors are doing, inspect their top-performing pages, best-selling products, which keywords they&#8217;re using, and so on.<\/span><\/p><p><span style=\"font-weight: 400;\">Once you&#8217;ve done analyzing your competitors, you can do things that are proven to work well, avoid those things that failed, and expand your business to encompass things they&#8217;re not offering.<\/span><\/p><h2><span style=\"font-weight: 400;\">15. Contact local influencers<\/span><\/h2><p><span style=\"font-weight: 400;\">We live in a digital age, and the use of social media channels has become the norm. Considering the influence social media has on our lives, there\u2019s no reason why you shouldn\u2019t <\/span><a href=\"https:\/\/affise.com\/blog\/influencer-marketing-pricing-how-to-reduce-the-costs\/\"><span style=\"font-weight: 400;\">leverage influencers<\/span><\/a><span style=\"font-weight: 400;\"> in your online marketing efforts. Look for local influencers on Instagram, Facebook or even TikTok who would promote your brand or services to locals. You can even make an affiliate network, where they make a percentage based on how many customers purchased their product via their recommendation.<\/span><\/p><h2><span style=\"font-weight: 400;\">What next?<\/span><\/h2><p><span style=\"font-weight: 400;\">If you\u2019ve got your quality product, great customer service, and a niche in the local market, it\u2019s time to start applying these tips. The marketing strategies we\u2019ve listed are great ways to help your business increase revenue and broaden its customer base. Remember, some of our local business marketing tactics might take more time to give results, but once they do, you&#8217;ll be sure that the leads they generate will be genuine ones, and hopefully, future loyal customers.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>You can have the best product or offer the best service, but if nobody gets to hear about it, it\u2019s like you don\u2019t exist. Don\u2019t worry, though: that\u2019s where our local business marketing tips come in. Without a properly executed marketing strategy, your business cannot reach its full potential. A good local marketing campaign will [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":25460,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1,167],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Local Business Marketing | 15 Proven Tips to Grow Online<\/title>\n<meta name=\"description\" content=\"From Google listings to content strategy\u2014Affise shares 15 local business marketing tips to boost visibility, build trust, and drive growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/local-business-marketing-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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