{"id":25269,"date":"2022-06-24T09:47:34","date_gmt":"2022-06-24T06:47:34","guid":{"rendered":"https:\/\/affise.com\/?p=25269"},"modified":"2025-08-08T14:21:14","modified_gmt":"2025-08-08T11:21:14","slug":"positive-word-of-mouth","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/positive-word-of-mouth\/","title":{"rendered":"Positive Word-of-Mouth Marketing: Its Benefits and Challenges"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25269\" class=\"elementor elementor-25269\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b5cd936 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b5cd936\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae74dee\" data-id=\"ae74dee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b919a14 elementor-widget elementor-widget-text-editor\" data-id=\"b919a14\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Ever made a purchase after hearing a friend\u2019s recommendation? Or opted to see a movie because the user reviews were just so convincing? What about signing up for a subscription service because half your Instagram feed was raving about it?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Positive word-of-mouth marketing (WOMM) is a critical strategy that is quite a bit more complex and multi-faceted than it might first appear. Acting as both a promotional tool and a survey of consumer sentiment.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The power of positive reinforcement is an <\/span><a href=\"https:\/\/affise.com\/blog\/top-growth-tactics-for-2022\/\"><span style=\"font-weight: 400;\">undeniable growth asset<\/span><\/a><span style=\"font-weight: 400;\">. But how exactly can businesses harness it? In this article, we\u2019ll discuss the concept, its benefits, and the common challenges it presents marketers both in-house and agency side.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93d4abd elementor-widget elementor-widget-html\" data-id=\"93d4abd\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\n    .blog-intro .blog-intro__title_center {\n    top: 28%;\n    max-width: 500px;\n    margin: 0;\n}\n<\/style>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b7c0f6c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b7c0f6c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e08e10\" data-id=\"2e08e10\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4df251a elementor-widget elementor-widget-image\" data-id=\"4df251a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"538\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/07\/product-purchase.png\" class=\"attachment-large size-large wp-image-25276\" alt=\"product-purchase\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (zuberance.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2defc84 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2defc84\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42a898c\" data-id=\"42a898c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cbb05f4 elementor-widget elementor-widget-text-editor\" data-id=\"cbb05f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">What is word-of-mouth marketing?\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">Word-of-mouth marketing encompasses positive reviews, comments, and discussions consumers have regarding a business&#8217;s brand, products, and services.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The process can take many forms and have varying degrees of impact on a business, both positive and negative. However, word-of-mouth communication has largely been a fantastic means of changing perceptions around a brand while consistently driving new traffic to websites and online platforms.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">WOM marketing involves customers and brand advocates alike doing your marketing for you. It makes personal social media profiles, specialist forums, and review aggregator sites\u00a0 promotional battlefields. People aware of your brand promote its benefits and their personal experience straight to their network, making word-of-mouth marketing a valuable source of not just leads, but also brand loyalty.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">How digital marketing has changed (and the current state of play)\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">In the last decade, digital marketing has gone through a dramatic shift in nature and prominence.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Marketers and consumers alike now operate in a world where mobile users <\/span><a href=\"https:\/\/www.eminentseo.com\/blog\/digital-marketing-evolved\/\"><span style=\"font-weight: 400;\">outrank traditional desktop users<\/span><\/a><span style=\"font-weight: 400;\">, brands spend big on content development to improve organic search rankings and creative approaches to digital PR have transformed the landscape of news coverage.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Social media has become a mainstay in our everyday lives, dictating daily narratives and acting as central hubs for the online experience, being as influential as even affecting our purchase decisions. The platforms themselves have also gone through dramatic evolutionary arcs, such as Instagram&#8217;s transformation from digital photobook to fully-fledged ecommerce outlet spawning influencers who are dominating mainstream culture.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With this, customer needs and how brands engage with these consumers has changed. B2C brands have almost become sources of security and entertainment for loyal consumers, while a <\/span><a href=\"https:\/\/www.dialpad.com\/blog\/sales-app\/\"><span style=\"font-weight: 400;\">sales enablement app<\/span><\/a><span style=\"font-weight: 400;\"> and similar software create an immediate source of conversation in extended B2B purchases. Regardless of the sector, these leads will largely be generated online through marketing, of which positive word-of-mouth is a crucial factor.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Why is positive word-of-mouth so important?\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">Positive WOM stands out as a successful method largely due to the high level of trust it instills in the customer. In a marketing environment where <\/span><a href=\"https:\/\/affise.com\/cpapi\/\"><span style=\"font-weight: 400;\">data accumulation and management rules<\/span><\/a><span style=\"font-weight: 400;\">, simple recommendations still wield massive power.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Typically, word-of-mouth recommendations come from a small circle of people close to the potential customer:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Their friends<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Their family<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Their colleagues<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Their social media contacts<\/span><\/li><\/ul><p><a href=\"https:\/\/www.semrush.com\/blog\/word-of-mouth-stats\/\"><span style=\"font-weight: 400;\">88% of American shoppers<\/span><\/a><span style=\"font-weight: 400;\"> expressed higher trust in a brand that\u2019s been personally recommended to them by their friends or family. The prominence of online platforms has only served to increase this, amplifying the words of the average joe and giving them more weight.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">There was once a feeling that only discounts, limited offers, and manipulative calls to action could drive customer decisions (even if it sacrificed long-term brand loyalty). word-of-mouth marketing has proven both easily attainable at a low cost.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With each retweet, blogger comment, and share, word-of-mouth marketing carries the potential for exponential growth within your brand.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56cebf7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56cebf7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4027925\" data-id=\"4027925\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20977a6 elementor-widget elementor-widget-image\" data-id=\"20977a6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1114\" height=\"622\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/07\/consumers-method-of-learning.png\" class=\"attachment-large size-large wp-image-25277\" alt=\"consumers method of learning\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (sproutsocial.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d8bec6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d8bec6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4f6e81\" data-id=\"c4f6e81\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d355e81 elementor-widget elementor-widget-text-editor\" data-id=\"d355e81\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Examples of positive word-of-mouth marketing<\/span><\/h2><p><span style=\"font-weight: 400;\">Word-of-mouth marketing takes many forms. Fortunately for the testing advocates amongst us, there are lots of ways to experiment with how your brand is viewed and discussed online.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The styles of word-of-mouth marketing can largely be distilled into two categories\u2014<\/span><b>amplified <\/b><span style=\"font-weight: 400;\">and <\/span><b>organic<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Amplified word-of-mouth marketing strategies are generally tied to a more traditional marketing campaign, making them easier to track. Some common examples include:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Influencer campaigns<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Referral programs\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brand ambassadors<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media contests (that require sharing for entry)\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Affiliate programs\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Alternatively, organic word-of-mouth marketing occurs out of the business\u2019 control, without direct promotion. While this makes it harder to track in the traditional sense, it can usually be found triggered by particular customer experiences, such as a free gift or shipping promotion. This offers a thread to work back towards. Some examples of organic growth include:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Spontaneous social media content\/link sharing<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer reviews and testimonials<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sharing of products and promotions without prompting<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Discussions about products in specialist social media groups\/forums\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Word-of-mouth marketing can be a conscious effort on the part of your marketing department or something you latch onto later. What\u2019s important is learning how to track these evolving methods through social listening tools and customer surveys.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c8f0013 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c8f0013\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69f6c8b\" data-id=\"69f6c8b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-355be32 elementor-widget elementor-widget-image\" data-id=\"355be32\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"750\" height=\"565\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/07\/online-review-readership.jpg\" class=\"attachment-large size-large wp-image-25275\" alt=\"online review readership\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (99firms.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a93bd0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a93bd0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a995460\" data-id=\"a995460\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f004b88 elementor-widget elementor-widget-text-editor\" data-id=\"f004b88\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Strategies for word-of-mouth marketing<\/span><\/h2><p><span style=\"font-weight: 400;\">Word-of-mouth marketing can be a relatively straightforward marketing strategy to get started with.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It requires few digital tools, less time to dedicate towards trawling through data, and an open mind towards the perception of your brand. To start monitoring and building upon it, here are some key strategies.\u00a0<\/span><\/p><h3><strong>Make your service customer first<\/strong><\/h3><p><span style=\"font-weight: 400;\">How well you treat your loyal customers can determine whether or not your business succeeds.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">There&#8217;s no better advertising tool than a satisfied customer. So give them something worth talking about.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">However, the only thing a customer is more likely to talk about more than a good experience is a bad one. So you need to ensure you\u2019re providing the kind of service that puts customers first. That means getting every step of the customer experience right, from initial interaction to product presentation to follow-up.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A consistent customer journey is essential and will help control the narrative around your brand. Whether that\u2019s refining customer messages, building a flawless customer <\/span><a href=\"https:\/\/www.dialpad.com\/blog\/customer-engagement-software\/\"><span style=\"font-weight: 400;\">engagement platform<\/span><\/a><span style=\"font-weight: 400;\">, or ensuring they\u2019re getting their order confirmations in good time, anything that can be done to show your brand cares about their experience will help.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Some key steps to consider when developing this process include:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Building a fast, safe, and easy-to-use website that doesn\u2019t alienate first-time visitors<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Selling quality products\/services that reflect descriptions, imagery, and video<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Simplifying the purchase\/sign-up process (without sacrificing security)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensuring customer after-purchase care is thorough, even after they receive their order<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offering updates and news surrounding their purchase and your brand<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">These are all tips that not only leave the customer satisfied but give them something to talk about. They can rave about the slick user experience, the quality of your product page videos or the unique flourishes in your shipping. They might not use those terms, but the care and consideration demonstrated will stick in their minds.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f141a4c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f141a4c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0fb1fbf\" data-id=\"0fb1fbf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe93700 elementor-widget elementor-widget-image\" data-id=\"fe93700\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"307\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/07\/consumers-percentage.png\" class=\"attachment-large size-large wp-image-25270\" alt=\"consumers percentage\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (websitebuilderexpert.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b092f1f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b092f1f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-063af5e\" data-id=\"063af5e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c31fc6e elementor-widget elementor-widget-text-editor\" data-id=\"c31fc6e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><strong>Inspire your employees<\/strong><\/h3><p><span style=\"font-weight: 400;\">Employees are an often underappreciated and underutilized source of marketing.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you have a happy workforce that\u2019s encouraged by the products and services they\u2019re working on\/selling, they\u2019ll be more inclined to organically promote them across their personal platforms and to their family and friends.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A simple push in the right direction coupled with a positive workplace can make your workforce a hugely powerful asset at the starting point for your word-of-mouth marketing efforts.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Positive experiences in the workplace and genuine interest in the product\/service can spur employees to speak publicly on platforms such as LinkedIn about how they value and believe in their workplace. This is ideal for business owners as these employees have a great knowledge of what they\u2019re promoting and come with a sense of authority. This allows them to hit key talking points without direction.<\/span><\/p><h3><strong>Develop a variety of social and on-site content<\/strong><\/h3><p><span style=\"font-weight: 400;\">It should be no surprise that content is still king.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Phrases come and go in marketing, but that one still rings true, and may just be the secret weapon in your quest to harness positive word-of-mouth marketing.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The key to content in this modern marketing environment is consistency and variety. While that might sound like a contradiction, we\u2019re talking about consistency in production and variety in content style. To expand your reach and develop organic opportunities for word-of-mouth marketing you need to create content of all shapes and sizes, from informative blogs to fun behind-the-scenes videos.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Content is a brilliant trigger point that can kick off important word-of-mouth marketing. With more content to enjoy, happy customers are able to see a new side of your business, learn more about the services you offer, and gain a deeper understanding of how your brand is developing. While they might not share the content itself, these become talking points and key aspects of your brand they\u2019ll discuss with their personal network. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f5c41e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f5c41e7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e532976\" data-id=\"e532976\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8603952 elementor-widget elementor-widget-image\" data-id=\"8603952\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/07\/types-of-content-marketers.png\" class=\"attachment-large size-large wp-image-25274\" alt=\"types of content marketers\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (sproutsocial.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b943cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b943cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e8134d3\" data-id=\"e8134d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77d00f4 elementor-widget elementor-widget-text-editor\" data-id=\"77d00f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><strong>Encourage user-generated content<\/strong><\/h3><p><span style=\"font-weight: 400;\">User-generated content is an incredibly simple concept that\u2019s done wonders for brands all over the world.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Ever wondered why Coca-Cola prints bottles with people\u2019s names on them? Do a quick search online and see how many Twitter, Facebook, or Instagram posts there are of a user posting a bottle with their name on it. How much do you think this clever form of advertising cost them? Almost nothing.<\/span><\/p><p><span style=\"font-weight: 400;\">Rather than investing millions into a campaign that might or might not take off, the user-generated content approach puts a business\u2019s online presence in the hand of the consumer. Through a quick suggestion or clever branding technique, you can unknowingly convince consumers to talk about your brand online.<\/span>This can take many forms, such as asking for customer designs for a new <a href=\"https:\/\/www.brandcrowd.com\/logo-maker\">logo design<\/a> for the business.<\/p><p><span style=\"font-weight: 400;\">Best of all, this content is usually highly-shareable and because of its low effort can be run in the background while more expansive campaigns enjoy the limelight, diversifying your approach. A huge asset to small businesses looking to grow and established companies cementing their brand position.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-592757d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"592757d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b81dde5\" data-id=\"b81dde5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af724e9 elementor-widget elementor-widget-image\" data-id=\"af724e9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1333\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/07\/coca-cola.jpg\" class=\"attachment-large size-large wp-image-25273\" alt=\"coca-cola\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (unsplash.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53560a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53560a1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2bc485\" data-id=\"c2bc485\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b586964 elementor-widget elementor-widget-text-editor\" data-id=\"b586964\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><strong>Harness the power of user reviews\u00a0<\/strong><\/h3><p><span style=\"font-weight: 400;\">Customer reviews are a difficult nut to crack.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Some companies shy away from them, afraid customers will focus on the negatives and paint an unenthusiastic picture of their carefully curated user experience. However, others have recognized how crucial a step they are in getting new customers (particularly more cautious ones) to buy into their brand.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In fact, <\/span><a href=\"https:\/\/www.oberlo.com\/blog\/online-review-statistics#:~:text=Average%20Number%20of%20Reviews%20Consumers%20Read%20Online,-Most%20consumers%20who&amp;text=Online%20review%20statistics%20show%20that,(Bizrate%20Insights%2C%202021).\"><span style=\"font-weight: 400;\">nine out of ten customers<\/span><\/a><span style=\"font-weight: 400;\"> have been shown to check online reviews before purchasing a product.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Websites such as Trustpilot, Yelp, and Google Reviews are where online word-of-mouth marketing really thrives. It\u2019s why every search tool and website from AirBnB to Amazon (and social networks) puts prominence on star ratings and user feedback.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Online reviews act as a first-hand account of how the customer experience and the many facets of it were for a customer just like them. They feel authentic, drawn from genuine feelings. Rather than avoid them, brands should look to encourage customers to leave online reviews, promote positive comments on social media and respond to bad reviews promising to address the issue.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b752251 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b752251\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a7f96c1\" data-id=\"a7f96c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1836841 elementor-widget elementor-widget-image\" data-id=\"1836841\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"421\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/07\/people-leaving-a-reviewa.jpg\" class=\"attachment-large size-large wp-image-25272\" alt=\"people leaving a reviews\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (99firms.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a2a1ce8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a2a1ce8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e0bb2e5\" data-id=\"e0bb2e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e645594 elementor-widget elementor-widget-text-editor\" data-id=\"e645594\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><strong>Build your social community\u00a0<\/strong><\/h3><p><span style=\"font-weight: 400;\">Taking an active role in a social community can give a brand a genuine sense of passion, expertise, and welcome notoriety.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Word-of-mouth marketing can be fostered by showing consumers and industry colleagues that their thoughts are valid and worth responding to. This can be developed through:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organizing events online and offline (such as discussions on Twitter Spaces)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engaging in conversations on leading industry forums, social pages, and podcasts (particularly those started by general consumers)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hosting contests, and offering customer loyalty discounts as online exclusives\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">A sense of unity around a brand can ingratiate consumers further, giving die-hard devotees a reason to rave about products and services without direction. The best leaders let online communities develop by themselves, organically generating promotion and discussion.\u00a0<\/span><\/p><h3><strong>Become an online thought leader<\/strong><\/h3><p><span style=\"font-weight: 400;\">Want to ensure people are talking positively about you and your brand? Become a thought leader.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">While the aim of the word-of-mouth game is generally to let your customers do your marketing for you, developing a reputation as a thought leader requires a bit more effort. Business owners can make themselves key figures by offering thoughts on the latest news and developments. This can come in the form of blogs, appearances on leading podcasts, or creative video content.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As long as the content is backed up by hard evidence, a new perspective, and a clear understanding of the industry, it can be a great way to give a brand a sense of expertise.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Just providing a great, educated service grounded in expertise can make a difference. Take a growing industry such as Software as a Service (SaaS). The <\/span><a href=\"https:\/\/accelerate.agency\/best-saas-website\"><span style=\"font-weight: 400;\">best SaaS websites<\/span><\/a><span style=\"font-weight: 400;\"> aren\u2019t just highly useable, but brimming with knowledge from employees that directly compliments helpful customer service. You can see why these businesses are thought so highly of and their key employees seen as tech leaders.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Thought leadership can be a difficult route marked by refining of company image, persistence, and creative content strategies, but the benefits can see a brand transform their image and give their products and services and premium edge. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f0ed8b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f0ed8b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d09ebe\" data-id=\"9d09ebe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73ec052 elementor-widget elementor-widget-image\" data-id=\"73ec052\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1598\" height=\"1600\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/07\/percentage-of-content-that-usually-creates.png\" class=\"attachment-large size-large wp-image-25271\" alt=\"percentage of content that usually creates\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (semrush.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff9e182 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff9e182\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0f7c66\" data-id=\"f0f7c66\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb74d3e elementor-widget elementor-widget-text-editor\" data-id=\"fb74d3e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">The dangers of word-of-mouth marketing<\/span><\/h2><p><span style=\"font-weight: 400;\">Of course, as with any form of digital marketing, WOM comes with challenges, especially for businesses not fully prepared for them. Let\u2019s look at a few drawbacks:<\/span><\/p><ul><li aria-level=\"1\"><b>Lack of message control: <\/b><span style=\"font-weight: 400;\">When it comes to traditional advertising, businesses have greater control of the core messages of the campaign and how they spead to both new and existing customers. With word-of-mouth marketing, the customer defines the message. This renders the core messaging completely out of the business\u2019s control. If this message is negative, incorrect, or informed by a bad personal experience, it can create a poor image.\u00a0<\/span><\/li><li aria-level=\"1\"><b>Uncontrollable pacing: <\/b><span style=\"font-weight: 400;\">In the same vein, the speed at which a customer-controlled message spreads can be detrimental for a business. While it can be advantageous for word-of-mouth marketing to spread during peak periods, businesses may want to refresh their branding and implement service changes. Poor timing can see a single bad experience come to define a company\u2019s reputation and compromise branding efforts. Should that take off at a rate a business\u2019s preferred messages can\u2019t keep up with, it can present a significant challenge to combat.<\/span><\/li><li aria-level=\"1\"><b>Lasting negative effects: <\/b><span style=\"font-weight: 400;\">\u00a0In the event negative sentiments come to define a business, that negative can be difficult to reverse. Bad reviews, comments, and coverage are often permanent, with poorly managed attempts to respond to or rebuff them occasionally turning people further away from a business. Social media narratives can snowball quickly, especially if these sentiments present themselves as shareable content.\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Don\u2019t be fooled into thinking word-of-mouth marketing is a low-risk, high-reward process anyone can jump right into utilizing. A contingency plan for negative feedback is just as important as any content you might be using to supplement it.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Improve customer service strategies to prepare for negative responses online and over the phone, while ensuring your online presence is ultimately not burdened by negative feedback.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Final words<\/span><\/h2><p><span style=\"font-weight: 400;\">Positive word-of-mouth advertising is a fantastic way to bring highly profitable, targeted traffic to a site, buoyed by the great referral of someone they trust.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">However, this isn\u2019t a process that just grows with a business. Word-of-mouth marketing can backfire spectacularly if businesses lose control of the narrative. This is a process centered around building trust and cultivating relationships, and the more of that businesses can do, the bigger and more responsive a customer base you can build. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ever made a purchase after hearing a friend\u2019s recommendation? Or opted to see a movie because the user reviews were just so convincing? What about signing up for a subscription service because half your Instagram feed was raving about it? Positive word-of-mouth marketing (WOMM) is a critical strategy that is quite a bit more complex [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":25462,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1,167,175,51],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Positive Word-of-Mouth Marketing: Build Trust &amp; Loyalty<\/title>\n<meta name=\"description\" content=\"Discover how positive word-of-mouth marketing drives growth\u2014boost brand trust, loyalty, and referrals through authentic customer advocacy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/positive-word-of-mouth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Positive Word-of-Mouth Marketing: Build Trust &amp; 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