{"id":25283,"date":"2022-07-18T09:47:33","date_gmt":"2022-07-18T06:47:33","guid":{"rendered":"https:\/\/affise.com\/?p=25283"},"modified":"2025-08-07T16:59:55","modified_gmt":"2025-08-07T13:59:55","slug":"data-driven-influencer-marketing","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/data-driven-influencer-marketing\/","title":{"rendered":"Building a Data-Driven Influencer Marketing Strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25283\" class=\"elementor elementor-25283\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3aad352 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3aad352\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df1dfd7\" data-id=\"df1dfd7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4764e74 elementor-widget elementor-widget-text-editor\" data-id=\"4764e74\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Influencer marketing has gone from a social media buzzword to one of the most powerful tools in a digital marketer\u2019s playbook.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As traditional means of advertising struggle to capture the new-media audience, brands worldwide have turned to influencers to provide a direct line to both their existing and potential customer bases.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">While this has proved a successful enterprise (essentially transforming influencers into pseudo-celebrities), many brands still struggle to find the best influencer and make the strategy effective for them. That\u2019s why mastering data-driven influencer marketing strategies is crucial for brands looking to not just find an edge, but solidify their position in the market.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">So, how can data make your influencer marketing strategy stronger and what kind of data should you be looking for? Let\u2019s find out.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-992086a elementor-widget elementor-widget-html\" data-id=\"992086a\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\n    .blog-intro .blog-intro__title_center {\n    top: 35%;\n    max-width: 500px;\n    margin: 0;\n}\n<\/style>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff141e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff141e4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0fbf6b4\" data-id=\"0fbf6b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07537a6 elementor-widget elementor-widget-image\" data-id=\"07537a6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"779\" height=\"490\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/07\/roi-of-influencers.png\" class=\"attachment-large size-large wp-image-25291\" alt=\"roi of influencers\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (blog.voxfeed.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9359750 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9359750\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3586862\" data-id=\"3586862\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9646c86 elementor-widget elementor-widget-text-editor\" data-id=\"9646c86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The era of user-generated content has done away with the need for flashy, polished traditional advertising. Today\u2019s customers understand brands can have a tendency to stretch the truth, so they\u2019re eager to get a second opinion from people they view as similar to themself. This raw, authentic, and unfiltered avenue of fun videos, perfectly framed slice-of-life photos, and aspirational crossovers resonate with customers\u2019 modern desires.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">All of this resulted in the creation of an industry worth an <\/span><a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-statistics\/\"><span style=\"font-weight: 400;\">estimated $16.4 billion in 2022<\/span><\/a><span style=\"font-weight: 400;\">, speaking to the crucial nature of giving your brand a sense of authenticity, relatability, and modern understanding that only influencers can provide.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-97030dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97030dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9701288\" data-id=\"9701288\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d4e7e3 elementor-widget elementor-widget-image\" data-id=\"1d4e7e3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"750\" height=\"575\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/07\/marketing-platforms.jpg\" class=\"attachment-large size-large wp-image-25285\" alt=\"marketing platforms\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (99firms.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eaeafb1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eaeafb1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1999113\" data-id=\"1999113\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3241b18 elementor-widget elementor-widget-text-editor\" data-id=\"3241b18\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">The many forms of influencer marketing<\/span><\/h2><p><span style=\"font-weight: 400;\">Depending on the platform you\u2019re using influencer marketing campaigns can take many forms.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s not just the intricacies of an influencer and micro-influencers that define a campaign\u2019s appearance and content, but the popular platform it\u2019s posted on. An Instagram campaign isn\u2019t just defined by the guidelines you provide, but the structure of the app, the type of content you can post and the way audiences will be interacted with.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Some of the primary platforms you might be looking to use and the types of content you\u2019d use on them include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Instagram: <\/b><span style=\"font-weight: 400;\">Lifestyle posts featuring your products and services in everyday situations (this is particularly effective for fashion, beauty, and lifestyle brands).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>YouTube: <\/b><span style=\"font-weight: 400;\">Product unboxings, demonstrations, and reviews.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Facebook:<\/b><span style=\"font-weight: 400;\"> Long-form posts detailing the influencer\u2019s experience with the product.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>TikTok: <\/b><span style=\"font-weight: 400;\">Product placement in popular forms of content such as shopping hauls or trending dances.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Twitch (and other streaming platforms): <\/b><span style=\"font-weight: 400;\">Sponsoring a popular streamer or their show can be particularly effective in the online gaming world, where brands have been able to establish fantastic product placement opportunities.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Remember, each platform has its own audience size, reach potential and unique culture. Facebook will naturally appeal to an older, perhaps more considered buying audience, while Instagram users may already be on the app to shop for products, making them more inclined to watch sponsored content.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Some additional content you might consider using an influencer\u2019s endorsement for include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contests\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Podcast sponsorship for hosts with a unique online presence\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media takeovers<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Guest bloggers writing content for your website<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unique discount codes and themed sales<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Short-term products and services designed alongside the influencer\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Of course, there are some clear rules and formats you should follow to make your content a success outside of data influence. Always ensure influencer content is marked as sponsored and the influencer is provided with clear brand guidelines and the direction for your specific call to action. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-893bb00 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"893bb00\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d8131b0\" data-id=\"d8131b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93ebcd8 elementor-widget elementor-widget-image\" data-id=\"93ebcd8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/07\/growth-of-influencer.jpg\" class=\"attachment-large size-large wp-image-25290\" alt=\"growth of influencer\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (influencermarketinghub.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bedc802 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bedc802\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54e681e\" data-id=\"54e681e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b70c36 elementor-widget elementor-widget-text-editor\" data-id=\"5b70c36\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Building a data-driven influencer marketing strategy<\/span><\/h2><p><span style=\"font-weight: 400;\">With the background covered let&#8217;s look at how you can begin to build a data-driven influencer marketing strategy.\u00a0<\/span><\/p><h3><strong>Selecting your influencers<\/strong><\/h3><p><span style=\"font-weight: 400;\">The best-branded content is only as good as its influencer.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019re channeling your content and strategy through influencers who don\u2019t command any of the target audience for your brand, you won\u2019t see an effective return on investment. Finding the right influencers with a mutually beneficial pricing per post structure is often the hardest part of campaign management which is why taking a data-driven approach is important.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Big data can be leveraged in social media marketing to identify the perfect influencer for your brand or campaign. While the essentials stand out by themselves (a dedicated, highly-engaged audience who have demonstrated an ability to view, like, and comment on content), there\u2019s often more to a potential influencer that will drive genuine awareness and sales.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Instead, an intelligent, real-time data-driven approach utilizes the importance of conversion rates to determine not online the right influencer for your brand, but which products will sell well with that particular audience.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Similarly, demographics such as audience age, location, and interests are vital for finding the center point of your influencer campaigns. This allows you to filter out the irrelevant audiences and the influencers they flock to, perhaps diminishing the scope of your campaigns but ultimately making them more profitable and informative in the future.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Influencers are not celebrities, meaning you\u2019ll rarely be approached by a representative to work with them. Instead, you need to use tools to find these influencers by yourself and approach them with your pitch. There are a number of useful tools you can use to find influencers:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google searches<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social listening tools<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Influencer marketing platforms<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Follower count rankings by genre<\/span><\/li><\/ul><p><a href=\"https:\/\/www.dialpad.com\/blog\/crm-integration\/\"><span style=\"font-weight: 400;\">CRM software integration<\/span><\/a><span style=\"font-weight: 400;\"> can be used to collect vital personal data around customer preferences, which can help influence your decision on the best type of influencer for your brand. You\u2019ll also want to keep an eye out for discrepancies. Latching onto an influencer who has purchased fake followers to inflate their numbers can be harmful to a brand.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Some key questions to ask before you go searching for your influencers include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are our goals?\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What kind of content do we want to produce?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What do we consider important to our brand?\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are we looking to work with one or more influencers?\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How quickly do we expect to see results? <\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70b0038 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70b0038\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e99e3a\" data-id=\"1e99e3a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6e3879 elementor-widget elementor-widget-image\" data-id=\"a6e3879\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"922\" height=\"914\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/07\/influencer-marketing.jpg\" class=\"attachment-large size-large wp-image-25286\" alt=\"influencer marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (businessinsider.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b4b5540 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b4b5540\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-085c297\" data-id=\"085c297\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb7ac40 elementor-widget elementor-widget-text-editor\" data-id=\"bb7ac40\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><strong>Creating quality content<\/strong><\/h3><p><span style=\"font-weight: 400;\">Even in a world where influencers trump traditional advertising, content is still as important as ever.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You may be using data to inform your search for influencers, but it\u2019s just as important an indicator of the kind of content you should be making. Content should always be developed with an influencer\u2019s personal data, influencers, audience, and trends in mind.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Of course, trends come and go. 2021\u2019s big hit might be out of fashion by 2022, so ensuring you\u2019re constantly updating your influencer content strategy is crucial. While on-site content can be updated with the times, simply copying and pasting your content to influencers who always operate in the here and now just won\u2019t do.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Analytics tools can be used to see the topics, themes, and types of content that are trending in your niche. Noticing a trend across influencers like the ones you want to covet isn\u2019t necessarily the best way to define your content strategy, but it can be used to direct it temporarily while you work out what works for your brand.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As mentioned previously, Influencer content can take many forms. Some influencers reach out to their audience through a sense of admiration and the curation of a perfect lifestyle, while others do it through relatability and a sense of unique creativity. You can opt for either of these, offering them a list of directions or trusting them with your brand guidelines.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Data should inform this decision to an extent, but also follow what works for your brand. How has your audience responded to content in the past? Are they more inclined for an informed type of content or would the lighthearted nature of influencer content make them more inclined to interact?\u00a0<\/span><\/p><h3><strong>Important influencer marketing metrics<\/strong><\/h3><p><span style=\"font-weight: 400;\">With all that said, what are the important metrics you need to harvest, analyze and use to inform your data-driven influencer marketing strategies?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Influencer marketing has led to the unveiling of vital insight that otherwise wouldn\u2019t be known, such as the concept of \u201csuper spreader marketers.\u201d These are the most connected influencers in a specific network and can be used to establish a collective reach within your specific sector.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Some key metrics and <\/span><a href=\"https:\/\/affise.com\/blog\/how-statistics-analysis-grow-affiliate-business\/\"><span style=\"font-weight: 400;\">partnership statistics<\/span><\/a><span style=\"font-weight: 400;\"> to look out for include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reach and impressions: <\/b><span style=\"font-weight: 400;\">Some of the most important metrics. Reach and impressions define the number of people who see a particular influencer\u2019s post and can offer an insight into how many people are and potentially could see your branded content.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Audience engagement:<\/b><span style=\"font-weight: 400;\"> Comparing user engagement rate relative to the size of an influencer\u2019s audience demographics can give you a genuine picture of their live userbase and the actual audience you\u2019re paying for.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Brand mentions: <\/b><span style=\"font-weight: 400;\">Pre-campaign, you can use listening tools to see how active mentions of your brands are at this moment and the impact of influencer offers.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Revenue from social: <\/b><span style=\"font-weight: 400;\">This metric can be used to establish exactly the ROI of your influencer campaign. Tools such as Google Analytics can offer insight into your goal value metrics, which can be assigned to particular conversions.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Additional metrics can be found post-campaign, where you can investigate how effective influencers were at directing new customers to your brand. Consider making this an important part of your post-purchase customer service. <\/span><a href=\"https:\/\/www.dialpad.com\/guides\/voice-of-the-customer-analysis\/\"><span style=\"font-weight: 400;\">The voice of the customer<\/span><\/a><span style=\"font-weight: 400;\"> is a brilliant tool that can also be used to streamline everything from customer service to service enjoyment, additional data that can be used to streamline earlier steps in the campaign namely influencer marketing.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Of course, always consider your own personal company KPIs as an indicator of influencer marketing success.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e31fbbf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e31fbbf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c68b9d2\" data-id=\"c68b9d2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a810e7 elementor-widget elementor-widget-image\" data-id=\"1a810e7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"844\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/07\/biggest-roi-in-social-media.png\" class=\"attachment-large size-large wp-image-25289\" alt=\"biggest roi in social media\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (blog.hubspot.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc7eab6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc7eab6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51571ff\" data-id=\"51571ff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-091f15c elementor-widget elementor-widget-text-editor\" data-id=\"091f15c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">How to improve your data-driven influencer marketing<\/span><\/h2><p><span style=\"font-weight: 400;\">With your influencer marketing strategy in place, let\u2019s look at some ways you can improve it over the years.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\"><strong>Refresh your audience research<\/strong>\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">To make sure you\u2019re not falling behind or leaning into lost trends, it\u2019s important to keep your audience research up to date.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Each month, ensure you\u2019re refreshing your audience research, using new insights into how your brand is spoken about, what type of influencer is trending right now, and how people are buying to define your strategies.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Platforms can change, as can the wealth, goals, and values of users. For example, the growth of eco-friendly shopping habits lead to a significant rise in influencers of this arena, offering opportunities for sustainable businesses to work with influencers who would have previously been in the remit of large high street brands.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Look into social listening, discussions around influencers you\u2019ve used in the past, and how successful your current campaigns are over sustained periods.\u00a0<\/span><\/p><h3><strong>Use data from past campaigns and collaborations\u00a0<\/strong><\/h3><p><span style=\"font-weight: 400;\">In the same vein, using data from previous campaigns can help to inform ongoing or upcoming ones, and should act as the lynchpin of your influencer strategy.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Check with both yourself and influencers for insight into their metrics. When were the peaks and troughs of your campaign? How did certain age brackets react? Is there an upswing during the holidays? This could help make the decision on that next big campaign you\u2019re planning, or signal whether an Instagram bio link is enough of a CTA.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Simple insight into these numbers can make a huge difference, with data highlighting trends that simply looking at likes, comments and shares never could.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This data can be used for automation as well as user-based decisions. For example, <\/span><a href=\"https:\/\/accelerate.agency\/saas-marketing-automation\"><span style=\"font-weight: 400;\">marketing automation for SaaS<\/span><\/a><span style=\"font-weight: 400;\"> businesses may benefit from insights into when particular businesses are looking for new services and immediately launch a product-heavy newsletter.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f108727 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f108727\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c95cccb\" data-id=\"c95cccb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fafd22 elementor-widget elementor-widget-image\" data-id=\"2fafd22\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/07\/instagram-posts.png\" class=\"attachment-large size-large wp-image-25287\" alt=\"instagram posts\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (nealschaffer.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27ad881 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27ad881\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d7b87a\" data-id=\"2d7b87a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01ce481 elementor-widget elementor-widget-text-editor\" data-id=\"01ce481\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><strong>Make use of partner relationships\u00a0<\/strong><\/h3><p><span style=\"font-weight: 400;\">Just because someone has a huge following, doesn\u2019t mean they\u2019re a natural salesman.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Not every social media mogul is a natural influencer. They might just have an amiable personality or great products of their own &#8211; not much use to your brand!\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This is why many brands follow the affiliate route. This won\u2019t interest every influencer, but affiliate relationships can be a profitable asset to influencers.<\/span><\/p><p><span style=\"font-weight: 400;\">In an affiliate relationship, influencers don\u2019t just get payment or a gifted product from you in exchange for promotion, but a cut of the profit every time someone shops through their links. <\/span><a href=\"https:\/\/affise.com\/blog\/benefits-of-ecommerce-partnerships\/\"><span style=\"font-weight: 400;\">Ecommerce is built on relationships such as these<\/span><\/a><span style=\"font-weight: 400;\">, with major brands including Amazon using affiliate partnerships to great effect, finding ways to reach entirely new audiences that wouldn\u2019t otherwise shop if it didn\u2019t directly benefit a creator they liked.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As paid advertising becomes more important, <\/span><a href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-reach-where-brands-and-agencies-partner-up\/\"><span style=\"font-weight: 400;\">establishing strong profitable partnerships<\/span><\/a><span style=\"font-weight: 400;\"> at low costs is essential. Commissions make creators go the extra mile, a great motivational and education experience.\u00a0<\/span><\/p><h3><strong>Follow current trends\u00a0<\/strong><\/h3><p><span style=\"font-weight: 400;\">Trends are a neat way to make the most of your influencer campaigns.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">When you spot a trend relevant to your brand, product, or services, that can be taken as a signal to reach out to influencers and sign that you need to be more active with your influencer discovery game. For a business that\u2019s never used influencers before, it makes sense to lean on them and their knowledge of how to navigate top trends.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Trends can be a great way of defining the details of your campaign beyond the influencer you partner with. Say you\u2019re a sustainable clothing brand and bamboo sunglasses are in vogue (further cemented by online discussions around the importance of going plastic-free). Gifting a pair to a sustainability influencer can be a top method of getting in the trend at the ground level and making the most of its peak.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Trends don\u2019t last forever though. Knowing when to get out is just as important as picking the perfect launch time. Once again the knowledge of influencers can help you here as they\u2019ll have greater insight into the kind of trends that have staying power.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">What are your goals?<\/span><\/h2><p><span style=\"font-weight: 400;\">To avoid wasting time and resources on failed campaigns, it\u2019s important to establish a set of clear goals that will define your strategy ahead of contacting any influencers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Without goals, it\u2019s impossible to first establish the features of the campaign and learn from the lessons the data provides you. For each campaign milestone, there should be financial and reputational goals you can use to justify future influencer marketing campaigns.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Consider building your goals around the following goals:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improving overall brand awareness\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increasing brand engagement rate online<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Attracting new audiences to your brand<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improving customer retention\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Establishing your brand within a particular sector or movement<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">However, too many goals will result in an underperforming campaign that lacks clarity. It makes sense to keep your goals obtainable and measurable, grounded in the reality of your brand.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49477d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49477d4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff22e0a\" data-id=\"ff22e0a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b3c893 elementor-widget elementor-widget-image\" data-id=\"2b3c893\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"778\" height=\"600\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/07\/b2b-content-marketing.png\" class=\"attachment-large size-large wp-image-25288\" alt=\"b2b content marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (snov.io)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12b94d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12b94d3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89ae014\" data-id=\"89ae014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc46d6c elementor-widget elementor-widget-text-editor\" data-id=\"fc46d6c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">The road to success<\/span><\/h2><p><span style=\"font-weight: 400;\">Influencer marketing shows no sign of slowing down. There\u2019s little sign it\u2019ll remain anything other than a hugely valuable tool for marketers and brands looking to gain an advantage in their early years.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As long as data is used to inform decisions and brands do their best to keep up with the changing nature of social media platforms, key players can be used to jump on trends and reach an entirely new set of consumers. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Influencer marketing has gone from a social media buzzword to one of the most powerful tools in a digital marketer\u2019s playbook. As traditional means of advertising struggle to capture the new-media audience, brands worldwide have turned to influencers to provide a direct line to both their existing and potential customer bases. While this has proved [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":25466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1,167,175,51],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Influencer Marketing Strategy | Data-Driven Growth Tactics<\/title>\n<meta name=\"description\" content=\"Build smarter influencer campaigns\u2014learn how to use data for creator selection, performance tracking, and ROI-driven marketing strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/data-driven-influencer-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Influencer Marketing Strategy | Data-Driven Growth Tactics\" \/>\n<meta property=\"og:description\" content=\"Build smarter influencer campaigns\u2014learn how to use data for creator selection, performance tracking, and ROI-driven marketing strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/affise.com\/blog\/data-driven-influencer-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Affise\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/getaffise\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-18T06:47:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-07T13:59:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/07\/How-to-Build-Influencer-Marketing-Strategy_blog.png\" \/>\n\t<meta property=\"og:image:width\" content=\"3420\" \/>\n\t<meta property=\"og:image:height\" content=\"1395\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Affise Academy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/07\/How-to-Build-Influencer-Marketing-Strategy_blog.png\" \/>\n<meta name=\"twitter:creator\" content=\"@GetAffise\" \/>\n<meta name=\"twitter:site\" content=\"@GetAffise\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jenna Bunnell - Senior Manager, Content Marketing, Dialpad\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/affise.com\/blog\/data-driven-influencer-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/affise.com\/blog\/data-driven-influencer-marketing\/\"},\"author\":{\"name\":\"Affise Academy\",\"@id\":\"https:\/\/affise.com\/#\/schema\/person\/df18ec4c7cd397cc0730d187e38a948f\"},\"headline\":\"Building a Data-Driven Influencer Marketing Strategy\",\"datePublished\":\"2022-07-18T06:47:33+00:00\",\"dateModified\":\"2025-08-07T13:59:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/affise.com\/blog\/data-driven-influencer-marketing\/\"},\"wordCount\":2517,\"publisher\":{\"@id\":\"https:\/\/affise.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/affise.com\/blog\/data-driven-influencer-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/affise.com\/wp-content\/uploads\/2022\/07\/How-to-Build-Influencer-Marketing-Strategy_blog.png\",\"articleSection\":[\"Events\",\"Marketing Tools\",\"Success Hacks\",\"Tips &amp; 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